Business Marketing & Logistics 5381
PRINCIPLES OF TRANSPORTATION
Autumn 2012
Martha C. Cooper
Professor of Marketing & Logistics
Classes:
Location:
Tuesday/Thursday, 8:00 – 9:20 AM and 3:55-5:15 PM
320 Schoenbaum Hall
Office:
Phones:
Email:
514 Fisher Hall
292-5761 (office), 740-335-4376 (home), 614-975-0102 (mobile)
cooper.7@osu.edu; cooperm@wwdb.org (H)
Always email both addresses.
Office Hours: Tuesday/Thursday, 9:30-10:30 AM and 1:00-2:00 PM
And by appointment or walk-in as available
Note: My other classes are TR 2:20-1:18 (330 SB) and 5:30-6:50 PM (320 SB).
Carmen:
Check for the latest information, such as slides, cases, latest syllabus &
presentation schedule.
PREREQUISITES: ML 3380 (or ML 780)
TEXT/READINGS:
Textbook:
Coyle, Novack, Gibson, and Bardi, Transportation, 7th Ed.
(South-Western College Publishing, 2011)
ISBN 13: 978-0-324-78919-5
Hard cover $241 at campus bookstore. Other options are available on line.
Textbooks.osu.edu, BarnesandNoble.com.
COURSE OBJECTIVES:
1. Develop an understanding of the structure, capabilities, and economics of national and
international transportation systems.
2. Develop an understanding of the management of transportation services from the
perspectives of both the user and the provider of those services.
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REQUIREMENTS/GRADING:
Components
Points
Midterm 1 Exam
100
Midterm 2 Exam
100
Final Exam
100
Cases (3@ 5pts)
15
Information Assignment
4
Resume
1
Total
% of Total
30%
25%
25%
15%
4%
__1%
100%
Final Grade Scale
93.0 – 100% …..
A
90.0 – 92.9…………. A87.0 – 89.9…………. B+
83.0 – 86.9…………. B
80.0 – 82.9…………. B77.0 – 79.9.………… C+
73.0 – 76.9…………. C
70.0 – 72.9…………. C67.0 – 69.9…………. D+
60.0 – 66.9…………..D
Below 60.0……… E
Extra:
TLA
Attending 2 TLA meetings
Consult the TLA website at: http://osutla.com/
Read from reading/video list and
Discuss what you learned with me for 15 minutes.
Guest Speakers/tours (attend all)
1/4% each
1/4 - 1/2%
1/4% each
1% (max)
Possible Reductions: not displaying large print name plates and spelling/grammar on cases. Not
attending guest lectures.
COURSE CONDUCT:
The course will be a combination of lecture and discussion. Class notes will be available on
Carmen at least the evening before the class. Lectures will cover the material in the text, as well
as go beyond the text. There may be supplemental material available on Carmen for selected
topics. Therefore, while attendance is not required for lectures, it is recommended, and required
for guest lecturers. Students will be responsible for all assigned reading in the text whether it is
explicitly covered in the lectures or not. Little time may be spent discussing topics in the text
that students can comprehend on their own. Students are encouraged to pose questions about the
text, lectures, or any related material at any time and to volunteer their own expertise where it
may provide a helpful contribution to the class discussion.
There will be case analyses/problem assignments which will be discussed in class as well as
require a written response on your part. Participation in class discussion is expected. Students
are also expected to have read the assigned text material prior to class and be prepared to
participate in any in-class discussion of the material. While no formal participation grade is
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awarded, the quality of participation will be taken into consideration by the instructor in
"borderline" situations in the determination of grades at the end of the quarter.
Nameplates: It is important to learn to match names and faces. I need your help. The most costeffective way to obtain nameplates is to print your own on heavy card stock. The class website
includes a downloadable MS-Word template that prints two 3 inch by 9 3/4 inch "nameplates"
on any laser or ink-jet printer. Use the heaviest card stock your printer will handle. Face up or
folded on your desk will count if there is no place to display the name plate. If you forget your
printed name card and have to hand-write one, it must be legible from the front of the room with
my eyes. Note: Use them every day including, and especially, exam days and guest lecture
days. Not having your name clearly visible and legible on exam days may result in points off
the exam and/or extra credit on days when attendance is taken for guest lecturers.
CASES:
There are three (3) case assignments. The cases will be posted on Carmen. All students will do
all of the cases. Each case can be done as a two-person team or individually. The bases for
grading (and expectations) are the same for individuals as they are for team efforts. Grading will
be on a check+, check/check+, check (full points), check/check-, and check- basis. The case
write-ups will be no more than three (3) pages in length (double-spaced, 12-point Times (New)
Roman font, and 1" margins on all sides.) A strong hint is that they should not be much less
either, depending on how the material is displayed. Text shorter than 2.5 pages will probably
lose points. Any text beyond 3.5 pages will not be graded.
HANDWRITTEN cases will not be accepted. Please type your equations also. They may not
look the way you would write them by hand but typing is preferred. Furthermore, points will be
deducted for spelling and grammatical mistakes. PLEASE USE YOUR SPELL CHECKER
AND PROOFREAD. The spell checker is not enough! It may also be a good idea to have a
friend read over your paper as others can spot errors more readily than we can.
Cases will be analyzed using questions supplied by the textbook authors and/or the instructor.
When answering case questions, you will be expected to provide evidence, properly footnoted,
for statements that you make. Bullet points and outline format are acceptable, even preferred.
You are encouraged to discuss the cases with classmates; however, the work that you turn in
must NOT be collaboration outside of your team.
Assume you are giving your case to a manager who does not know about transportation
management when writing answers to questions. For mathematical cases, be sure to:
 Put the equation in symbols or words, and then add the initial numbers.
 Indicate final answers.
 Define each term used.
Deposit the case in the Carmen Drop box as well as provide a hard copy in class. Late cases
will lose 25% of the possible total for each day late. Assignments are due at the beginning of
class on the due dates.
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THE INFORMATION ASSIGNMENT (READ Carefully)
A two-person team or individual will choose an article from a recent publication or web site and
report the major issues/findings to the class. The first to report on an article or specific topic will
exclude others from doing so. The team will email both my home and OSU with their selection
so it is first come, first served. Include the entire article(s) as attachments. This helps to assess
whether the length is sufficient. Copy web material (single spaced) into a Word document to
judge the page length and to send to the instructor. Do not just give links to the web sites. I will
let you know if you have selected an “appropriate” topic and article(s) for the report. Teams will
be assigned the first day of class, although you are free to choose any partner for any case. If
you change partners, please inform all concerned. Teams and topics/articles will be posted on
Carmen.
All articles should be published June 1, 2012, or later and be at least the equivalent of 5-10 full
pages of a small journal or magazine type, excluding advertising or other extraneous material on
the pages. Figures and tables count in the 5-10 pages. Avoid company reports as the only
sources. You may need to use multiple articles to meet the 5-10 page range. They should all be
on the same topic, however. Articles older than June 1 may have points deducted. There is
plenty of material published on logistics every day so you should not have to use historical
information. See the last page of this syllabus for potential sources of articles.
Presentation dates will be selected to match the topic for discussion as closely as possible.
you wait too long, there may not be room for your presentation.
If
Provide an evaluation in the following format. The evaluation text will be no more than four
pages in length (double-spaced, 12-point Times (New) Roman font, and 1” margins on all sides),
and consist of.
Title of article/item and team names visible on the paper and in the file name
2 pages: Brief synopsis of the key points of the article.
2 pages: Indicate how what you learned could help you in a logistics position from a
transportation standpoint. This is an important section. It is as important as the
synopsis. Please spend time on this. Use headings to separate the two sections. See
jobsinlogistics.com for example logistics jobs and then relate the article to a
transportation job description. Good place to look for jobs as well.
On the day of presentation, deposit on Carmen and turn in hard copies of: 1) the power
point slides used for the presentation, 2) the entire article(s) with your names on them, and 3)
your evaluation with names visible. If you use transparencies or only have hard copy of the
source materials, then provide hard copy but these can get separated from the evaluation so
please consider scanning hard copy to place on Carmen. Put your names on all hard copies
turned in and either staple them or use some method of grouping them together. The Carmen
files should be named as “Topicname lastname lastname” with names in alphabetical order.
Select a short title (1-3 words) representative of your topic.
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Notes:
 The full citation(s) should be in the class presentation and the evaluation.
 The evaluation should have page numbers.
 The presentation should contain numbers, charts, graphs, and/or pictures to show detail
and make the presentations more interesting and substantive. Short videos are
encouraged.
 Looking for articles from/about other parts of the world besides the US is fine.
 Points will be deducted for grammar and spelling if there are too many errors. Use spell
check and have someone else read your paper who is a native English speaker if possible.
We will strive for two or three presentations per class period. We will begin the class with the
presentations. Each presentation should be five to seven minutes in length, incorporate the
efforts of both team members, and convey a professional tone and appearance. THERE
SHOULD BE NO DIRECT READING FROM THE REPORT. Both team members should
present and be prepared to answer questions. The presentation and paper will be graded on a
check +, check/check +, check, check/check -, and check – basis. Primary emphasis for grading
is on the report content. Slide quality and communication skills exhibited may be considered.
The assignments will not be graded or returned until everyone has presented.
The power point slides and/or articles will be posted on Carmen and WILL BE considered
part of the respective exam.
EXAMINATIONS:
All examinations will be closed book/closed notes. Examinations will be a combination of short
answer, setting up computations, and vocabulary definitions. Focus on questions at the ends of
chapters and ends of lectures. The rule of 2-3-5 applies to short answers. Material presented in
the book, lectures, guest lectures, and assignments may be included. Bring pencils and/or pens to
all examinations. No calculators, cell phones, or PDAs may be used. No food or drink in the
room. The examinations will cover only material since the previous examination.
You may request review of the grade that you receive on any assignment or exam. Any review
request presented more than one week from the date that the assignment is returned may not be
considered. Also note that the review policy works both ways; that is, you may gain OR lose
points. Be sure of yourself. The whole exam or assignment will be subject to review.
DISABILITIES: If you feel that you need an accommodation based on the impact of a disability,
please contact me privately to discuss your needs. Also, contact the Office for Disability Services
(ODS) at (614) 292-3307 or visit them at 150 Pomerene Hall. ODS will coordinate all
accommodations for students with documented disabilities.
ACADEMIC MISCONDUCT: Academic misconduct involves the giving or receiving of
assistance during an examination, handing in written assignments that are in fact not the product
of your own work, or failing to acknowledge the source of material incorporated into written
assignments. I have served on the University Office of Academic Misconduct.
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5381 ASSIGNMENT SCHEDULE
DATE
TOPIC
ASSIGNMENTS
R Aug 23
Introduction
Fill out cards, pick partners
T Aug 28
Transportation: Critical Link
In the Supply Chain
R Aug 30
Guest Speaker: Dick Dowd trustaff
Jobs and Resumes
T Sep 4
Transportation: Critical Link
In the Economy
Chapter 1
Due: Resume
Chapter 2
Glossaries (on Web
and in book, pp. 482-494)
9/4 TLA Job Fair The Blackwell evening
9/5 Fisher Fall Fair Ohio Union 11:30-4:30
R Sep 6
Transportation: Critical Link
In the Economy
Transportation Regulation
Chapter 2
T Sep 11
Costing and Pricing
Chapter 4
R Sep 13
Guest Speaker:
Steven Shoemaker (OSU grad)
RateLinx
Appendices 4A, 4B
& Rates posted on Web
T Sep 18
Costing and Pricing (continued)
R Sep 20
Negotiation Exercise
Case 1 (pricing/rating) due
*Cases will be available on Carmen
T Sep 25
Motor Carriers
Chapter 5
Kinds of equipment (on Carmen)
W Sep 26
Help Session 5:30-8 PM
TBD
R Sep 27
Midterm 1 (Ch 1-4, case 1, and student/guest presentations – not Dowd)
T Oct 2
Work on Case 2
R Oct 4
Railroads
Chapter 3
Chapter 6
6
DATE
TOPIC
ASSIGNMENTS
T Oct 9
Airlines
Chapter 7
R Oct 11
Water Carriers
(Including kinds of containers)
Chapter 8, also pp. 345-6, 361-2
see ppt slides
T Oct 16
Pipelines
Chapter 8
R Oct 18
review modes
Complete Modal comparisons
T Oct 23
Transportation
And Risk Management
Chapter 9
Due Case 2
R Oct 25
Global Transportation Planning
Chapter 10
T Oct 30
Global Transportation Execution
Chapter 11
W Oct 31
Help Session
5:30-8 TBD
R Nov 1
Midterm 2 (Ch 5-9 and student presentations relating to these chapters)
T Nov 6
Third Party Logistics
R Nov 8
Guest speaker: Tom Kimball (OSU TLA)
DHL/Exel Logistics
T Nov 13
Guest Speaker: Brian Wheeler (OSU TLA)
FedEx Solutions
R Nov 15
Private Transportation
And Fleet Management
T Nov 20
NO CLASS
R Nov 22
NO CLASS – Thanksgiving
T Nov 27
Issues and Challenges
Of Global Supply Chains
R Nov 29
Transportation and the Future
Final Exam Review
T Dec 4
Final Exam (Ch 10-14 and student/guest presentations relating to these
chapters)
Chapter 12
Chapter 13
Due Case 3
Chapter 14
Thanks for being in the class.
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Industry reading materials and websites of general interest (possible
sources of information assignment material)
Source
Type
Website
Bureau of Transportation Statistics
Governmental Agency
www.bts.gov
U.S. Department of Transportation
Governmental Agency
www.dot.gov
American Society of Transportation and
Logistics (AST&L)
APICS The Association for Operations
Management
Council of Supply Chain Management
Professionals (CSCMP)
Institute of Supply Management
Professional Organization
www.astl.org
Professional Organization
http://www.apics.org/default.htm
Professional Organization
http://www.cscmp.org
Professional Organization
http://www.ism.ws
Reverse Logistics Association
Professional Organization
http://www.rltinc.com
American Shipper
Trade Journal
http://www.americanshipper.com/asdaily
Canadian Transportation & Logistics
Trade Journal
http://www.ctl.ca
DC Velocity
Trade Journal
http://www.dcvelocity.com
Inbound Logistics
Trade Journal
www.inboundlogistics.com
Industry Week
Trade Journal
http://industryweek.com
Internet Retailer
Trade Journal
http://www.internetretailer.com/home
Journal of Commerce Sailings
Trade Journal
www.jocsailings.com
Logistics Management
Trade Journal
http://www.logisticsmgmt.com
Logistics Today
Trade Journal
http://www.logisticstoday.com
Retailing Today
Trade Journal
http://www.retailingtoday.com
Reverse Logistics Magazine
Trade Journal
www.rlmagazine.com
Seaport Press
Trade Journal
www.seaportsinfo.com
Supply Chain Brain
Trade Journal
Supply Chain Management Review
Trade Journal
http://www.supplychainbrain.com/conten
t/index.php
http://www.scmr.com
Supply Chain Digest
Trade Journal
http://www.scdigest.com/index.php
Transport Topics
Trade Journal
www.transporttopics.com
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