BUSINESS MARKETING & LOGISTICS 3250 PRINCIPLES OF MARKETING Fall 2012 MWF 11:30 SB105 MWF 3:00 SB105 MWF 4:10 SB105 Website: carmen.osu.edu Terry Paul 245 Fisher Hall (614) 292-9549 [email protected] Required Text: Marketing, 3rd, Grewal & Levy (OSU CUSTOM EDITION) Highly recommended - Lecture Outline sold by zippublishing.com. Also can be downloaded from course Carmen site. Date W F Topic Intro to Course Intro to Marketing Text 8/22 8/24 M W F 8/27 8/29 8/31 Intro to Marketing Intro to Marketing The Marketing Environment Chapter 1 Chapter 1 Chapter 4 W F 9/5 9/7 The Marketing Environment The Marketing Environment Chapter 4 Chapter 4 M W F 9/10 9/12 9/14 Consumer Behavior First Exam Consumer Behavior Chapter 5 (to pg. 146) M W F 9/17 9/19 9/21 Consumer Behavior B2B Marketing Segmentation & Targeting Chapter 5 Chapter 6 Chapter 8 M W F 9/24 9/26 9/28 Product Management Product Management Product Management Chapter 10 Chapter 10 Chapter 10 M W F 10/1 10/3 10/5 Second Exam New Product Development New Product Development Chapter 11 Chapter 11 M W F 10/8 10/10 10/12 Services Marketing Services Marketing Marketing Communications Chapter 12 Chapter 12 Chapter 17 M W F 10/15 10/17 10/19 Advertising Advertising Third Exam Chapter 18 Chapter 18 M W F 10/22 10/24 10/26 Advertising Personal Selling Personal Selling Chapter 18 Chapter 19 Chapter 19 M W 10/29 10/31 Personal Selling Channels of Distribution Chapter 19 Chapter on Carmen Chapter 1 Chapter 5 2 F 11/2 Channels of Distribution Chapter on Carmen M W F 11/5 11/7 11/9 Retailing Fourth Exam Retailing Chapter 16 W F 11/14 11/16 Pricing Pricing Chapter 14 Chapter 14 M 11/19 Pricing Chapter 14 M W F 11/26 11/28 11/30 Pricing Global Marketing Marketing Research Chapter 14 Chapter 7 Chapter 9 M R 12/3 12/6 Fifth Exam Make-ups for 3:00 class (only at 4:00-5:45) M W 12/10 12/12 Make-ups for 11:30 class (only at 12:00-1:45) Make-ups for 4:10 class (only at 4:00-5:45) Chapter 16 If you need to speak to the instructor, see him AFTER class rather than before. Thanks! Office Hours: Professor Paul – in 245 FH on Mondays, Thursdays & Fridays 2:30-3:30 Lauren I. – in 245 FH Marlee Poitinger – in 245 FH 3 SOME WORDS TO THE WISE For faster answers to routine questions, go to the course Carmen site first rather than emailing the instructor for an individual reply. Course-related news (special extra credit opportunities, schedule changes, repetition of announcements made in class, etc.) will be prominently displayed on the site. Also see FAQs (Frequently asked questions) on routine inquiries. Occasionally additional slides will be presented in lectures that aren’t already in the notes purchased from Zip or initially copied from the Carmen site. THERE IS GENERALLY A TIME DELAY IN POSTING EXTRA CREDIT POINTS EARNED BOTH THROUGH EXPERIMETRIX PROJECTS (SHOWN ON THE EXPERIMETRIX SITE) AND OTHER EXTRA CREDIT OPPORTUNITIES (“ADDITIONAL EXTRA CREDIT” COLUMN SHOWN UNDER “GRADES” FOR INDIVIDUAL STUDENTS) ON COURSE CARMEN SITE. THIS DELAY CAN BE TWO WEEKS OR MORE IN SOME CASES. ALL EXTRA CREDIT ACCOUNTING WILL BE UP TO DATE BY THE END OF THE QUARTER. PLEASE BE PATIENT UNTIL THEN. THANKS! The material in introductory courses like the Principles of Marketing and Principles of Psychology often seems very familiar (unlike subjects such as physics or chemistry). Unfortunately, this familiarity can give students a false sense of security in a feeling that they have mastered the material with relatively little effort. These students frequently lament that “the test and lecture are just common sense but somehow I failed the exam”. Expect test questions to probe for more depth and detail than you can easily handle with a light skimming of the text and a passive listening to lectures. VERY tentative grade distributions (the curve) will be announced after each exam. The only curve that really counts is at the end of the course. The final grade distribution will be APPROXIMATELY as follows: A– : 112 total points B– : 92 total points C– : 82 total points D– : 65 total points The final grade distribution in this class will be similar (5 points plus or minus from these cutoffs). For example, the minimum number of points needed for a B- will be between 87 and 97, etc. Students often tell me that the grading machine has made an error of a point or two in scoring their exams. If this happens to you, you’re welcome to see me during office hours at which time we can re-grade your test together. This kind of mistake very rarely happens, and the other kind (students receive too many points) NEVER has happened before. In 47+ years of teaching no one has ever reported such a case. This course is given three times. The content of these lectures is the same. Except for days of exams, feel free to attend either section. You MUST take the exams with the class for which you are registered. 4 GRADE DETERMINATION There will be 5 exams, all consisting of 26 multiple choice questions. Together these 5 exams will account for your entire grade in the course (except for any extra credit you earn). Each exam will cover only the material for that part of the course (what has been covered since the preceding test). Exam questions are derived as follows – roughly ¼ from lecture material alone, ¼ from assigned material in the text alone and, ½ jointly from the lecture and text. All chapters – topics are not equally important; the exact allocation of exam questions will be announced in class the day before the tests. If you miss one or more of the tests, you will be required to take an essay exam over that material as a make-up during finals week (classroom TBA). There will be a number of opportunities to earn extra credit for participating in research experiments conducted outside of class. You will generally receive 1 point for each project in which you participate which will be added to your final point total in the course. You may earn a MAXIMUM of 10 points in this way. Most students will earn less than 10 points of extra credit. Graduate students must complete a term paper due 12/3. All graduate students must meet with the instructor to discuss this assignment after class on 9/5. The textbook is full of examples which relate to particular organizations and their marketing activities. In general you should concentrate on the basic concepts, the marketing principles these examples illustrate, rather than trying to remember what a specific company did. There will be very few questions on each exam that ask about textbook examples by the name of the organization. SOME SUGGESTIONS - READ ASSIGNMENTS CAREFULLY, TAKE NOTES, OR UNDERLINE WHAT YOU READ. CLASSROOM COURTESY Students attending class must be considerate of each other to make the learning experience productive and congenial. Here are the ground rules: 1. In general, do not behave in any way that would be a distraction to other students; for example, loud and animated conversations during class are annoying and inappropriate— refrain from them. 2. Cell phones and other electronic media should not be audible in class. 3. If you must enter the room after the lecture has begun or leave before it is over, do so as quietly and as inconspicuously as possible. 4. If another student acts in a manner than is distracting to you, politely ask him/her to stop it. (He/she might not realize the behavior is bothersome.) If it persists, inform the instructor. 5 EXAM DAY PROCEDURE Given the size of this class it is necessary to establish a set of routine behaviors for the day of the exam - your cooperation here is necessary and appreciated. You must use a #2 (soft-lead) pencil. Be sure to identify yourself on the exam answer sheet by your exact name (as it is recorded on OSU records) and by your OSU email number - you will be penalized if this information is incorrect or omitted on your answer sheet. ABSOLUTELY NO SUBSTANTIVE QUESTIONS ABOUT THE EXAM MATERIAL WILL BE ANSWERED DURING THE TESTS - this is the only way to treat all students equally. If an exam question is unclear in some way, answer it as best as you can. If there is a procedural complication (missing questions, typographical errors, etc.) come quietly to the instructor for help. All books, backpacks, etc. must be left out of sight during the exam. Second language students may bring a translation dictionary (book form, not electronic) during the exam. English language dictionaries will be available for all students. You'll probably want to record your answers directly on the exam to match them with the key. You must return exam with your name on it at the same time you turn in your blue sheet. Failure to return your exam with your name on it will result in a penalty of 10 points. If a student behaves suspiciously during an exam, he or she will receive one warning; if this behavior is repeated, the student's exam will be confiscated and the student will be referred to the OSU Committee on Academic Misconduct. If you see suspicious behavior during an exam, please inform the instructor or a test monitor. BE SURE TO BRING PHOTO ID to the exams, you will not be permitted to turn in your test unless you have a photo ID with you. REVIEW SESSIONS There will be one-hour review sessions the night before each test. These sessions consist only of the instructor answering students’ questions. Each Friday at 5:30 in SB 205 (beginning on 8/24) there will be slide-by-slide review sessions from the week’s lectures. These sessions are open to all students but will be of most relevance to international students. There will be no session on 10/19 or 11/23. 6 EXTRA CREDIT OPPORTUNITIES Much of the basic research you will learn about in BUS M&L 3250 and advanced marketing courses is conducted by faculty members at major universities like Ohio State. In order to carry out research projects, faculty members often ask undergraduate students to volunteer to serve as participants. Typical research projects include viewing and rating advertisements, obtaining students’ perceptions and reactions to various marketing phenomena (special promotions, coupons, etc...), and having students use computers to search for information about new products or places to shop. This quarter, you will have the opportunity to earn up to 10 exam points via extra-credit in BUS M&L 3250. MOST STUDENTS WILL EARN FAR FEWER THAN TEN POINTS OF EXTRA CREDIT. You may only participate in a given study one time (though particular studies may involve two sessions and allow you to earn multiple points). A number of different studies will be conducted during the semester. Each will have a unique identification number. In some cases, individuals will be called by telephone and recruited to participate in a particular study. When you sign up for a study, it is very important that you note 1) the number of the study and 2) the date, time, and place you are to attend the study. Be sure to retain a record of the date, time, and place of the projects in which you participated. On the day of the study it is very important that you arrive approximately 5 minutes early. Because instructions are given only at the beginning of each session, absolutely no one will be admitted late. Extra-credit study opportunities will begin approximately the third week of the quarter and continue until the last week of scheduled classes. Most of these studies usually take place in the second half of the course. In addition to helping your grade in BUS M&L 3250, participation in the studies will allow you to gain a better understanding of marketing and the research process. In fairness to all other students in the course, you must make every possible effort to attend all extra credit projects for which you sign up. Students who are "no shows" will be ruled ineligible to participate in further studies held outside of class. Students who attempt to participate in extra credit studies after having been no-shows will forfeit all extra credit earned for the quarter. Most extra credit opportunities will be posted on a website called SONA. Instructions for accessing and using this site are on the following page. 7 Marketing Extra Credit Sign-Up System Most of the extra credit opportunities will be announced via email, and students will sign up for these opportunities via an internet web site. For registration: 1. Go to http://fisher-osu.sona-systems.com 2. Click on the “New Participant” link, which appears on the left side of the web page. 3. You must choose a user ID that is not already in use and also specify an email address that is not already registered in the system. User IDs may be up to 30 characters in length and contain letters and numbers. Use your real FIRST and LAST name that is on record with your instructor to ensure that you receive your Marketing Extra Credit. For instance, do NOT use your middle name as your first name – use your real first name. Make sure to use a working email address. We will use the address you supply to send you information about the studies for which you sign-up and to announce new studies. 4. You can then check the website for new extra credit opportunities that will be posted there. 5. When you see an extra credit opportunity for which you would like to sign up, please go to the “Study sign-up” link on the website and follow instructions. 6. Please read the FAQ on the website if you need additional information. Reminders: When you sign up for an in-person extra credit session, please arrive 5 minutes early to your scheduled session. Sessions begin at the scheduled time, and late arrivals will not be admitted. Please do not sign up for an in-person session if you cannot attend. If you sign up for a session and fail to show, you will be penalized 0.5 extra credit points. We thank you in advance for your participation in our marketing research studies!