Introduction

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Introduction
2014
The National Organic Food Awards return in 2014 to
mark the achievements of Irish organic food and drink
growers and manufacturers. This year there are six new
categories for companies to enter and the closing date
for entries is Friday 5th September. All entries will be
judged by a panel of experts.
In association with
Award winners will be announced and presented at an
awards lunch on Tuesday 14th October in Bord Bia.
www.bordbia.ie/organicawards2014
Growing the success of Irish food & horticulture
Rules of Entry
Entry Requirements
As the objective of these awards
is to recognise the achievements
of Irish manufacturers of organic
food and drink the following
criteria will strictly apply:
All entry forms must be received
by Friday 5th September 2014.
The official entry form as attached
must be completed and returned
by post or email to:
• Product must be manufactured or
grown in the Republic of Ireland
i.e. repackaged product is not
eligible.
Linda Cullen,
National Organic Awards,
Bord Bia,
Clanwilliam Court,
Lower Mount Street,
Dublin 2.
• Raw material (e.g. all meat and
fish) must be sourced in Ireland.
• The product must be produced
on a commercial level and
available to purchase at the date
of entry.
Tel:
01 614 2278
Email: linda.cullen@bordbia.ie
• The organisers reserve the right
to place entries in whichever
category they feel appropriate
Friday 5th September
Deadline for Applications
• Retailer brands are welcome and
applications may be received
from the retailer and/or the
manufacturer
• Product must be registered
as organic under EU Regulation
834/2007 with certification
from one of the recognised
accredited bodies e.g. Organic
Trust, IOFGA, Institute for
Marketecology (IMO), Global
Trust Certification Ltd (GTC)
or B.D.A.A. – Demeter U.K.
Key Dates
Tuesday 16th September
Delivery of Product to Bord Bia
Thurs 18th / Fri 19th September
Judging Days
Tuesday 14th October
Awards Ceremony (Bord Bia)
Delivery of Product
for Judging
Two sample products and packaging
must be delivered marked National
Organic Awards to the Bord Bia
offices on Tuesday 16th September
no later than 5pm. Please label
each package clearly with storage
instructions either ambient, chilled or
frozen so that products can be stored
appropriately.
The organisers cannot accept any
responsibility for samples lost or
undelivered. Failure to supply the
samples between the times and on
the dates requested will mean that
your entry cannot be judged.
Delivery address:
National Organic Awards,
Bord Bia,
Clanwilliam Court,
Lower Mount Street,
Dublin 2.
anic A
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Winner
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Best
New
Product
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2. Best Processed Product
To include all baked goods,
cereals, confectionery, grocery,
prepared foods and alcoholic and
non-alcoholic beverages. Judging
criteria will be taste, market
opportunity, value for money
and packaging/branding.
Winner
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Innovation
Award
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Na
Winner
5. Innovation Award
To include all products introduced
to the retail or foodservice market
in 2013/14 offering the consumer
original solutions to meet their
changing needs. Judging criteria
will be evidence of consumer
and/or market insight in the
development of the product,
packaging or service innovation
and sales growth achieved to
date post innovation launch.
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Direct
Selling
Award
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3. Best New Product
To include all fresh and processed
organic product launched and in
market in the last twelve months
(between September 2013 –
September 2014). Judging criteria
will be taste, market opportunity,
value for money and packaging/
branding.
4. Export Award
To include all fresh and processed
organic product for sale in export
markets. Judging criteria will be
evidence of success (sales results),
ability of company to overcome
export challenges and expected
export growth in 2014/15.
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Best
Processed
Product
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tional O
Na
1. Best Fresh Product
To include all fresh dairy, fruit
and vegetables, meat, fish and
seafood. Judging criteria will be
taste, market opportunity, value for
money and packaging/branding.
Export
Award
Winner
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Na
Winner
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Na
Best
Fresh
Product
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Award Categories
Winner
6. Direct Selling Award
To include all fresh and processed
organic products being sold directly
at farm gate, via box schemes,
online, food markets etc. direct
sales should represent a majority
of sales turnover (51%+). Judging
criteria will be evidence of business
growth, creativity and flair in sales
and customer service approach
and that direct selling represents
the primary sales channel for
the business.
WHY YOU
SHOULD
ENTER!
• PR and media
opportunities for your
product or brand
• All shortlisted companies
and winners will be
promoted in print,
broadcast and online
media
• On-pack promotion
opportunity for award
winners
• PR, social media and
innovation training for
all shortlisted nominees
Application Form
Please ensure that you complete the 2 pages of the application form
Company Details
2014
Company Name
Contact Name
Address
Tel
Mobile
Email
Website
Product Details
Company Turnover for the last 3 years:
2012
Name of product
and description to be entered
1.
2.
Name of category
to be entered
2013
2014 (p)
Product description including i.e. source of raw
ingredients, pack size, shelf life of product
3.
4.
5.
6.
7.
Retail price of product
8.
9.
Where is the product available? i.e. retail outlets, farmers
markets, food service, export etc.
10.
Certification Body Certification Symbol Number
Don’t forget to complete the category specific questions overleaf!
Application Form
Category Specific Questions
2014
Please complete for each of the categories below
Category 4: Export Award
Please support your application for this category with information regarding export sales results to date, details of how your
business has overcome export challenges and details of expected export growth in 2014/15. (Max 120 words).
Category 5: Innovation Award
Please support your application for this category with information regarding consumer and/or market insight in the development
of the product, packaging or service innovation and sales growth achieved to date post innovation launch. (Max 120 words).
Category 6: Direct Selling Award
Please support your application for this category with confirmation that direct sales represents the primary route to market for
your product and evidence of creativity and flair in your sales and customer service approach. (Max 120 words).
Declaration & Signature
Company
Name
Signed
All entry forms must be received by Friday 5th September 2014. Please return form by email or post to:
National Organic Awards,
Linda Cullen,
Bord Bia, Clanwilliam Court,
Lower Mount Street, Dublin 2.
Tel: 01 614 2278
Email: linda.cullen@bordbia.ie
email
All entry forms must be received by FRIDAY 5TH SEPTEMBER 2014
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