Tara McCarthy
21.06.12
Why do we need FoodWorks
The Challenge
• No Capital Support
• Contracting Domestic Market
• Cost of Entry in Exports is high
Pathways for Growth
Origin Green Entrepreneurship
Education
Innovation
Co-opetition
What’s needed
• Mentoring
• Direction
• Access
and, most of all,
• Networking
The Food Works Programme
The Food Works Programme
Evening events in Dublin, Athlone and Cork
26th, 28th & 29th March
CEO / Snr Mgt Address
Experienced Food Entrepreneur
Consumer Insights
Programme Detail & Supports
Attendees:300
What is desirable
to user
INNOVATION
What is
possible with
technology
What is viable in
the marketplace
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May 14th May – Closing date
– 98 Applications
Initial Screening – 47 selected
Psychometric Testing completed by all
candidates pre interview
June 5th – 12th – Interviews
29 projects selected
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Promoter, Team, relevant experience and
capability to deliver on business plan through the
programme
Scalable Export Market Potential of the Product
Innovation/unique product with consumer need
Access to resources to fund the business plan
Road Map
Successful Candidates by County
Successful Candidates by
Category
Initial 30 Business Ideas
(8 weeks from 27th Aug.)
Consumer
Validation
Education
Modules
1:1
Mentoring
Networking
Technical
Expertise
Feasibility
Grant (€5k)
Food Works – The Hub
5. Begin Your Venture
Final 15 Investor Ready Entrepreneurs
(5 mths from Nov.)
Commercial
Viability
Focus
Groups /
Clinics
Education
Modules
1:1
Mentoring
Export
Market Visit
Feasibility
Funding
THE GOAL
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Feasibility complete
Consumer validated
Business plan
Production plan
Resources – human and financial
Journey After Food Works
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EI High Potential Start Up Unit
Angel fund investment
Retailer collaboration
Partnership with Teagasc
Bord Bia overseas network
What Next
Thank you
www.foodworksireland.ie