What Ireland Ate Last Night
-A study into last night’s evening mealNovember 2011
Growing the success of Irish food & horticulture
Contents
Pages
1.
2.
3.
4.
5.
6.
7.
8.
9.
Summary of Findings
Background to Study
Attitudes to Cooking & Segmentation
Shopping and Decision Making
Meal Preparation
Dining Dynamics
Evening Meal Courses
What We Ate Last Night
Top Line Category Information
Potatoes
Soup
Beef
Sausages
Bacon
Lamb
Pizza
3-8
9-12
13-33
34-38
39-44
45-63
64-71
72-84
85-113
Pasta
Sauces
White Meat
Cheese
Condiments & Sauces
Hot Drinks
Fish
2
SUMMARY OF FINDINGS
3
Summary of Findings
Evening Meal Repertoire
•It’s official, Ireland’s favourite style of dinner is a classic “meat and two veg” which accounts for
almost 1 in 6 of last night’s dinners. In fact, 6 in 10 people in Ireland had a classic meat and two veg
dinner in the past week.
•In terms of specific dishes Spaghetti Bolognese and Roast Chicken dinners top the poll; with
Spaghetti Bolognese a clear number one for kids featuring in 8% of all kids meals last night.
•Pizza is a favourite weekend treat meal and pizza is the top meal for kids at weekends.
•There are age-old traditions firmly ingrained in our evening meal choices; fish consumption peaks
markedly on a Friday. Meat & Two veg and specifically roast beef dominates the Sunday menu.
•Ireland’s love affair with potatoes continues with a whopping 40% of all evening meals last night
featuring potatoes and that’s not including chips or wedges which featured in a further 16% of
meals. In fact almost 8 in 10 Irish people had potatoes with dinner at least once in the past week.
Other carbs (Rice, Pasta, noodles, Spaghetti) feature in 27% of meals and where eaten in the last
week by 7 in 10 Irish people.
•25% of meals include bread as an accompaniment, with Garlic Bread and White Sliced pan
accounting for half of this.
4
Summary of Findings
Evening Meal Repertoire
•Beef accounts for 56% of “Red Meat dinners” and features in 22% of evening meals overall.
•Mince is the leading cut with 50% followed by steak with 23%.
•Despite the prevalence of sausage and bacon for Irish breakfasts, they only feature as an evening
meal ingredient in 3% and 4% of meals respectively.
•64% of the cheese used at Irelands' dinner tables is cheddar.
•Fish was eaten by 44% of Irish people as part of dinner in the past week with 6 in 10 of these
meals featuring ‘naked’ un-breaded/un-battered fish.
•60% of people added salt to their evening meal and 51% added pepper.
5
Summary of Findings
Accompaniments with the Evening Meal
•18% of adults had a hot drink during or after dinner of which 65% was tea and 25% had an
alcohol drink. On Saturday 40% have alcohol with dinner. Soft drinks feature at 17% for both kids
and adults.
•1 in 3 kids have milk with their dinner – the number one choice.
•Starters are included as part of adult’s evening meals 9% of the time and 7% of the time for kids.
Almost half of these starters is soup with a further 29% account for a salad.
•Desserts (including biscuits/sweets) are enjoyed after dinner at 25% of adult evening meals and
31% of kids meals overall. This is higher at the weekends, rising to 40% and 52% respectively on a
Sunday.
•Ice Cream accounts for over 4 in 10 kids desserts and 2 in 10 adults dessert.
6
Summary of Findings
Dinner Dynamics
•Cooking dinner from scratch using fresh ingredients is a growing trend with 4 in 10 claiming to do
so more often nowadays. Half of adult meals are prepared totally from scratch but this figure is
only a quarter for kids meals.
•18% of adults ate alone on average across the week and this peaks on a Wednesday and Thursday
at 22%.
•On average we spend 41 minutes preparing dinner, but spend 53 minutes on average on a
Sunday.
•Only 36% of those with kids always eat together as a family, with a further 48% doing so when
they can.
•8 in 10 of us eat dinner between 6 and 8pm in the evening.
•5% of midweek dinners are enjoyed with friends from outside the family, but at weekends it is
10%. Again in line with tradition, almost 1 in 5 households heave a family member from outside
the home for Sunday dinner.
7
Summary of Findings
Dinner Dynamics
•35% of all evening meals are eaten while watching TV, when having Pizza this figure is 51%.
•The trend toward at home dining instead of going out continues – only 18% eat out week or more
often and half of all Irish adults claim to be eating out less often. 24% have a takeaway at home
weekly or more often.
8
BACKGROUND TO STUDY
9
Background to Study
This study was undertaken to explore evening meal time behaviour in Ireland and the types of
food we buy and consume. We recruited a large number of respondents who agreed to take
part in a daily survey/diary of their evening meals.
We captured general behaviours and attitudes such as:
•Shopping behaviour for household
•Attitudes to eating/food preparation
•Loyalty/routine
•A segmentation based on these attitudes and behaviours
We also captured more specific data on meal preparation and foods eaten:
•Dishes.
•Cooking style.
•Preparation approaches.
•Ingredients used.
•Brands (where relevant)
10
Background to Study
•
This survey was based on a nationally representative panel and it was conducted online.
– A total of n=1,003 respondents were recruited.
– They were invited to complete a detailed recruitment/profiling survey and were then
required to complete a daily diary outlining what they had for last night’s dinner.
– Our research partners were:
Stage 1
Recruitment
N=1,003
National
Survey
Stage 2
Detailed Daily Diary about last nights dinner
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
N=607 N=652
N=704
N=679 N=637 N=594 N=540
A total of n=531 completed all 7 days
Total Meals Recorded: n=3,946 Adults Meals
n=1,396 Kids Meals
11
Background to Study: Sample Profile
(Base: All Adults, n=1,003)
Sex
Male
Female
Age
65+
9%
55-64
13%
Social
Grade
Region
Dublin
29%
AB
28%
48%
45-54
52%
Dependent
Children
At Home
Yes
45%
No
55%
17%
Rest of
Leinster
24%
C1
31%
29%
C2
17%
35-44
20%
25-34
23%
Munster
18-27
19%
Connaught/
Ulster
18%
DE
23%
F
1%
12
ATTITUDES TO COOKING &
SEGMENTATION
13
Evening Mealtimes: Trends
(Base: All Irish Adults, n=1,003)
Frequency
Trend Vs Last Year
Every/
Less Once A Once A Once A 2-3 Per 4-5 per Most
Often Month Fortnight Week Week Week Days
Have dinner
out of home
Takeaway/
delivery at home
Have fast food
for dinner
48
20
42
66
18
20 3 1 0
14 10 7 2 11
Prepare an evening
meal from scratch
6 2 55 19
An evening meal using
ready made meals
Entertain guests at
home for dinner
14
13 13 3 1 1
34
70
18 44
21
18 6 31 1 1
24
17 5 2
42
%
Weekly+
Less
Often
Same
More
Often
Net
18%
48
42
9
-39
24%
48
43
8
-40
11%
50
54
5
-45
6
90%
39 +33
57
45%
28
57
12
-16
6%
27
42
14
-13
Out of home dining in all it’s forms it seems is on the decline in 2011,
while “scratch cooking” is on the rise.
14
Attitudes To Food and Nutrition
(Base: All Adults, n=1,003)
Disagree Somewhat
Slightly Disagree
We try hard to make sure we
eat a balanced diet
24
Neither
Agree
Strongly
Somewhat Agree
12
46
48
% Agree
36
82
Dairy foods are an important
part of my diet
29
14
I feel we eat plenty of fruit
and veg in my household
3 13
14
38
A high fibre diet is important
to me
28
29
37
25
62
We tend to go for low-fat
options in our household
6 16
21
39
19
58
I always check labels for
nutritional value of food
6 18
20
36
Salt is something we try
to avoid if possible
4 16
21
24
25
28
26
We try to buy organic
when we can
We use Irish produce
where possible
Food if Irish origin is worth
paying more for
12
37
6 17
20
22
26
33
71
56
20
49
25
36
10
46
40
74
24
15
While 7 in 10 aspire to buy Irish only half are willìng to pay more for it
Intentions are good, with most striving for a healthy diet
70
55
15
Its all about balance when it comes to food….
(Base: All Adults, n=1,003)
Disagree Somewhat
Slightly Disagree
Life is too short to worry
9 22
about every bit of food you eat
It’s important that families
spend time together at dinner
Life is too busy to have home-cooked
meals as often as I would like
13
24
We tend to choose foods
that are easy to prepare
Convenience & ready
meals are a “God-send”
Neither
18
17
5 19
25
28
27
3 11
24
28
22
Nowadays finding an inexpensive
meal solution is more important
As long as food tastes
good I don’t really care
8
33
24
13
Agree
Strongly
Somewhat Agree
38
12
37
19
% Agree
50
87
50
26
7
43
50
7
21
19 2
43
32
62
19
36
4
I love to try new foods
2 5
13
46
34
80
I really enjoy eating out
1 6
13
47
33
80
Food is about
nutrition rather
than pleasure
2
3
6
9
25
20
18
12
3
1
Food is about
pleasure rather
than nutrition
Despite decline in eating out, Irish people still love to do so.
Overall there is a balanced attitude to food between nutrition, ease and
pleasure. A renewed focus on value for money too is apparent
16
Attitudinal Segments
Ethicals
Convenients
Nourishers
Functionals
More
Discerning
Less
Discerning
Four key groups emerge in terms of food attitudes:
NOURISHERS: Key focus on nutritional content
ETHICALS: Key focus on source of ingredients and organics
CONVENIENTS: Focus on Ease of Cooking and Speed
FUNCTIONALS: Give limited consideration to food and ingredients
17
Behavioural Profiling
Total
% Weekly +
Nourishers
Convenients
Have a ready made/
convince meal
Have dinner out
of house
Have takeaway or
home delivery
6%
2%
18%
7%
8%
Functionals
32%
31%
14%
9%
20%
36%
21%
24%
Entertain guests 4%
at home
Have fast food
18%
4%
11%
65%
43%
42%
Ethicals
22%
5%
3%
2%
6%
% Most / Every Day +
Prepare evening
meal from scratch
48%
49%
22%
56%
Out of home dining in all it’s forms it seems is on the decline in 2011, while “scratch
cooking” is on the rise.
58%
18
“Convenients” Segment
Joanne …
• Is 25 and living in rented accommodation. She is based in
Rialto to be close to all of the Dublin city centre amenities.
•
•
•
•
•
•
She is working as a administrative assistant and studying HR
in the evenings to try further her career. She has very little
spare time to get all of this done and see her friends.
Cooking is not something she likes to do everyday and
lacking cooking confidence so she tends to keep dinners
simple.
There is no set dinner time; she usually eats alone watching
the TV late in the evenings once her day is done.
Joanne eats dinner out once a week in the local bistro and
entertains friends at home at least one night a week .
Takeaways, fast food and convince meals are seen as staple
evening meals. Taste is the main thing that matters,
followed by what is easy to grab on the go or prepare .
Joanne will usually have one big weekly shop in Tesco and
then a top up on items from Dunnes and Supervalu during
the week, which are located the closer to where she lives
Weekly Evening Meal Menu Planner
Monday
Ready Made - Oven heated
chicken, potato and carrots
Tuesday
Spaghetti carbonara made
with shop sauce
Wednesday
Burger and chips from local
takeaway
Thursday
Microwave Meal – Shepherd's
pie
Friday
Pizza
Saturday
Eating out in local bistro
Sunday
Chicken fajita wraps made
with pre sliced chicken and
peppers
19
“Convenients” Segment Profiling - I
Attitudes
Food Choices – Last Nights’ Dinner
Vs Total
Most likely to say
Life is too busy to have
home- cooked meals
Convenience/ready
meals are a godsend
54%
We tend to choose food
that is easy to prepare
As long as food tastes
good I don’t think about it
Life is too short to worry
about the food you eat
33
44%
24
69%
20
46%
10
58%
8
Classic Meat & Two Veg
Chicken Dish
Past W Sauce
Fish/Shellfish Dish
Diner Style Favourites
I feel we eat plenty of fruit
& veg
We try hard to make sure
We eat a balanced diet
Dairy products are an
important part of my diet
A high fibre diet is
Important to me
44%
63%
56%
47%
-29
-20
-20
-16
-2
15%
13%
12%
10%
10%
1
=
=
2
Specific Dishes – Top 5 (Exc Meat & 2 Veg)
Roast Chicken Dinner
Spaghetti Bolognese
Pizza
Fish & Chips
Burger & accompaniment
Chicken Fillet Dinner
Top 10 Ingredients Last Night
Least likely to say
Vs Total
Top 5 Meal Types (Last Night)
Fresh vegetables
Potatoes
Red Meat
Chips/ wedges
White meat
Cheese
Pasta Spaghetti
Shop sauces
Frozen Veg
Rice
41%
30%
25%
20%
16%
14%
14%
13%
12%
11%
5%
5%
5%
4%
4%
4%
-1
1
2
1
1
1
% Any Time
Past Week
74%
63%
55%
51%
46%
37%
44%
35%
30%
30%
-13
-10
-9
5
-3
-1
=
-1
-1
-1
The need is for quick and easy meals. Within any week, they are the least likely segment to use fresh
vegetables and most likely to use ready made meals as key ingredients.
“Convenients” Segment Profiling - II
Demographics
%
L
I
F
E
S
T
A
G
E
K
I
D
S
Young & Free
Early Settlers
Young Family
Established
Family
Mature Family
Mid Age,
No Kids
Empty Nester
Yes
AB
S
E
G
C1
C2
DE
S
E
X
A
G
E
=0
16%
1
13%
-3
13%
-3
11%
=0
7%
-9
26%
C
O
N
F
I
D
N
C
E
-7
34%
3
20%
2
26%
2
=0
45%
55%
=0
39%
14
33%
20%
P
R
E
P
A
R
A
T
I
O
N
-9
21%
18-34
45+
14
3%
Female
35-44
Vs Total
37%
Male
Cooking Confidence
%
Vs Total
Adults
2
-15
S
H
O
P
P
I
N
G
Scratch
35%
Scratch
with help
Pre/ready
meal
Kids
Scratch
Scratch
with help
Pre/ready
meal
-14
35%
5
21%
6
9%
-16
5
54%
34%
%
T
V
D
I
N
I
N
G
11
-15
Vs Total
Yes
45%
Alone
10
25%
7
75% -7
With others
Before 5
37%
Confident
Cooking for
a dinner party
Dinner Dynamics
T
I
M
E
7%
5-6
0
14%
-1
6-7
32%
7-8
29%
-5
2
19%
After 8
4
Drivers
Don’t cook
5%
A chore
Don’t mind
sometimes
Enjoy cooking
A passion
of mine
3%
One big shop
3
45%
36%
14%
11
Taste
-6
Nutrition
-6
Suits everyone
Quality
Cost
29%
Big shop
& top-up
Other
Most
Important
-2
-4
58%
13%
3
-3
26%
8%
26%
86%
61%
73%
8%
74%
18%
69%
Irish origin 4%
40%
Ethical
consideration 0% 22%
54%
Convenience 7%
Organic 0%
Vs Total
Important
23%
-4
-7
-5
-2
6
1
-1
19
=
Majority are younger and are not living in their own home. Of all of the segments these are 21
the least likely to cook from scratch and only do so around twice per week.
“Nourishers” Segment Profiling - I
Attitudes
Food Choices – Last Nights’ Dinner
Vs Total
Most likely to say
We tend to avoid foods
That are high in fat
98%
We tend to go for low
Fat options
33
87%
I always check the labels for
The nutritional value
26
84%
A high fibre diet is
important
28
87%
12
We eat plenty of fruit & veg
93%
We try hard to eat a
balance diet
8
98%
6
Vs Total
Top 5 Meal Types (Last Night)
Classic Meat & Two Veg
18%
Chicken dish
14%
Pasta with sauce
11%
10%
Fish/Shellfish Dish
7%
Indian dish
Specific Dishes – Top 5 (Exc Meat & 2 Veg)
Roast Chicken Dinner
7%
Fish With Vegetables
6%
Spaghetti Bolognese
5%
Pizza
4%
Stir fry with meat 3%
3%
Chicken Fillet Dinner
As long as food tastes
Good I don’t think about it
7%
Life is too short to worry
About every piece of food
Convenience and ready
Meals are a “god send”
Life is too busy to have
Home cooked meals
-32
25%
8%
15%
-28
-19
-13
Fresh vegetables
Potatoes
Red Meat
White meat
Frozen vegetables
Cheese
Pasta spaghetti
Shop sauces
Chips/ wedges
Rice
=
63%
43%
33%
22%
17%
16%
13%
12%
12%
12%
Key values are in line with nutritional focus and a healthy diet. Vegetables
are used in abundance both fresh and frozen throughout the week.
90%
83%
75%
61%
46%
49%
53%
41%
36%
48%
=
1
=
=
=
-1
% Any Time
Past Week
Top 10 Ingredients Last Night
Least likely to say
=
1
=
=
9
3
-1
4
4
=
=
-1
-4
-1
22
“Nourishers” Segment Profiling - II
Demographics
%
L
I
F
E
S
T
A
G
E
K
I
D
S
S
E
G
Young & Free
Early Settlers
Young Family
Established
Family
Mature Family
Mid Age,
No Kids
Empty Nester
A
G
E
4%
1
11%
-4
20%
4
21%
5
6%
-5
24%
8
39%
AB
33%
C1
32%
C2
Male
35-44
45+
6
1
-3
20%
-4
36%
-9
64%
23%
9
-11
33%
43%
P
R
E
P
A
R
A
T
I
O
N
Scratch
Scratch
with help
Pre/ready
meal
Kids
Scratch
Scratch
with help
Pre/ready
meal
53%
29%
D
I
N
I
N
G
-1
9%
-4
12%
-12
2
9
C
O
N
F
I
D
N
C
E
S
H
O
P
P
I
N
G
Confident
Cooking for
a dinner party
Yes
14
-4
63%
4
Vs Total
28%
Alone
-8
14%
-5
86%
With others
Before 5
44%
28%
%
T
V
4
4
15%
Female
18-34
Vs Total
-9
Yes
DE
S
E
X
14%
Dinner Dynamics
Cooking Confidence
%
Vs Total
Adults
T
I
M
E
5
7%
5-6
0
16%
6-7
1
39%
7-8
2
27%
1
12%
After 8
-4
Drivers
Don’t cook
A chore
Don’t mind
sometimes
Enjoy cooking
A passion
of mine
0%
-2
9%
32%
35%
-2
Taste
-5
Nutrition
25%
One big shop
5
34%
Big shop
& top-up
Other
Most
Important
4
2
56%
10%
1
-3
16%
91%
28%
Suits everyone
14%
Cost
10%
Irish origin 1%
Ethical
consideration 0%
Convenience 3%
1
88%
26%
Quality
Organic 2%
Vs Total
Important
20
81%
=
75%
65%
32%
2
-2
-7
31%
30%
23%
Majority are older, more up market and their key choice driver is the nutritional
value of the meal
8
-6
=
23
“Nourishers” Segment
Susan and Michael…
•
Are over the age of 45 and at the peak of their careers in
supply chain management and office manager
•
They have two mature children aged 16 and 18, and live
in Terenure, Dublin.
•
Weekly Evening Meal Menu Planner
Tend to cook meals from scratch so they know exactly
what was added and have a set dinner time between 6 –
7
Monday
Steak with broccoli and potatoes
•
Eat dinner out once a month and entertain guests at
home usually every two months; both on special
occasions
•
•
•
Takeaways are usually a fortnightly treat and are not
seen as a staple main evening meal
They usually have one big weekly shop in Tesco and then
top up on speciality items from Lidl and Aldi during the
week, shopping around has saved them money on
buying the freshest produce available
Nutrition is the most important factor in their dietary
choice so they constantly try to choose healthy food
options, with plenty of vegetables
Tuesday
Chicken breast with carrots and
asparagus
Wednesday
Spaghetti bolognaise made with
turkey mince, peppers, onions
and low fat tomato sauce
Thursday
Roasted salmon with cuscus and
salad
Friday
Ready Made Meal- Lamb Masala
kebabs with cucumber and curry
rice
Saturday
Take away pizza and chips for
kids (Treat Night)
Sunday
Roast chicken dinner with root
24
vegetables
“Ethicals” Segment
Sorcha and Donal…
•
Are over the age of 45 and Donal has built a successful
law firm, while Sorcha is a full time mother.
•
They have one son who is 17, and live on Adelaide
Road, Dublin 4.
•
•
•
•
Sorcha’s passion is food and she tends to cook her
husband’s and son’s meals from scratch so she knows
the highest quality ingredients have been used for
them. The focus on food is on both taste and quality,
both of which is never skimped on.
They proudly support Irish produce; have their big
weekly shop in Superquinn and then top up on meat
from the local butchers and some small items from
Supervalu
The family eat out in a different restaurants and
entertain guests at home usually every couple of
weeks.
Ready made meals and takeaways are eaten weekly but
a focus on high quality produce is still evident. The
family very rarely eat from fast food outlets.
Weekly Evening Meal Menu Planner
*Irish or organic where possible
Monday
Steak with dauphinoise potatoes
and black pepper sauce
Tuesday
Spaghetti bolognaise with mince
beef
Wednesday
Breast of chicken curry and rice
Thursday
Roasted lemon sole with
broccoli and long green beans in
butter sauce
Friday
Ready Made Meal- beef stir fry
Saturday
Out of home restaurant food
Sunday
Roast beef dinner with root
vegetables and cheese topped
potatoes
25
“Ethicals” Segment Profiling - I
Attitudes
Food Choices – Last Nights’ Dinner
Vs Total
Most likely to say
Food of Irish origin is worth
Paying more for
88%
We use Irish produce
Where we can
33
96%
We buy organic where
We can
26
61%
28
I always check the labels
For the nutritional value
69%
12
A high fibre diet is
important
71%
8
I feel we eat plenty of
Fruit and veg
79%
6
Finding inexpensive meals
Is more important
Tend to choose foods that
Are easy to prepare
Life is too short to worry
about every piece of food
Life is too busy to have
Home - cooked meals
As long as food tastes good
I don’t really think about it
Classic Meat & Two Veg
-2
21%
Pasta with Sauce
12%
Chicken Dish
11%
1
10%
Fish/Shellfish Dish
1
7%
Diner Style Favourites
Specific Dishes – Top 5 (Exc Meat & 2 Veg)
=
Roast Chicken Dinner 6%
Fish With Vegetables 5%
=
Spaghetti Bolognese 5%
-1
Pizza 4%
Curry 3%
Stir fry with meat 3%
Chicken Fillet Dinner 3% % Any Time
Top 10 Ingredients Last Night
Least likely to say
32%
21%
31%
11%
22%
-32
-28
-19
-13
-15
Vs Total
Top 5 Meal Types (Last Night)
Fresh vegetables
Potatoes
Red Meat
Cheese
White Meat
Pasta Spaghetti
Shop sauces
Chips/ wedges
rice
Dairy
60%
42%
35%
18%
17%
13%
10%
14%
13%
8%
=
1
=
=
=
=
Past Week
91%
80%
72%
51%
47%
45%
32%
46%
44%
23%
6
2
1
2
-2
=
-3
-2
1
-1
This segment loves their food with taste and quality of produce key to them. Similar to Nourishers, there is
an abundance of fresh ingredients however they are more committed to buying ethical & local produce.
“Ethicals” Segment Profiling - II
Demographics
%
L
I
F
E
S
T
A
G
E
K
I
D
S
Young & Free
Early Settlers
Young Family
Established
Family
Mature Family
Mid Age,
No Kids
Empty Nester
Vs Total
21%
-1
19%
C2
DE
S
E
X
A
G
E
2
12%
-4
14%
3
17%
2
34%
Yes
C1
29%
45+
12
-2
13%
-4
18%
-6
53%
Female
35-44
-2
40%
Male
18-34
P
R
E
P
A
R
A
T
I
O
N
=
14%
47%
33%
22%
9
-9
-2
-9
45%
%
Adults
-2
3%
AB
S
E
G
Cooking Confidence
11
C
O
N
F
I
D
N
C
E
S
H
O
P
P
I
N
G
Vs Total
Scratch
60%
Scratch
with help
Pre/ready
meal
24%
11
-6
15%
Kids
Scratch
Scratch
with help
Pre/ready
meal
-6
38%
14
24%
-6
38%
Confident
Cooking for
a dinner party
Don’t cook
40%
11
D
I
N
I
N
G
Yes
13%
18%
=0
82%
Before 5
5%
5-6
-3
6-7
37%
=0
29%
2
17%
After 8
=
-1
12%
7-8
0
1
Drivers
Vs Total
Important
Most
Important
11
7
Taste
27%
Nutrition
18%
74%
Suits everyone
21%
81%
Quality
-7
60%
-7
With others
Cost
26%
Vs Total
28%
Alone
=
2%
Big shop
& top-up
Other
%
T
V
T
I
M
E
-6
A chore 0%
-5
Don’t mind
20%
-13
sometimes
Enjoy cooking
50%
A passion
27%
of mine
One big shop
Dinner Dynamics
5
2
93%
17%
48%
Irish origin 5%
64%
Ethical
34%
consideration 1%
Convenience 1% 23%
Organic 3%
6
-5
86%
7%
43%
3
10
-16
25
12
-13
20
Majority are older and with successful careers. From all of the segments these are the most likely to make
their own and children's meal from scratch and have the highest enjoyment and passion for cooking. 27
“Functionals” Segment
Mark and Amy…
•
Are in their early thirties. Mark is an independent
electrician, while Amy is on maternity leave from her role
as a shop assistant.
•
They have three children aged 5,3, and one new born and
live in Artane in government provided housing.
•
Weekly Evening Meal Menu Planner
They have to manage their time and grocery shopping
Monday
budget effectively. The focus is to create evening meals
that suit everyone's taste, so no more than one is made,
Tuesday
that keep within the family budget and are easy to
prepare.
Wednesday
•
The family is watching what they spend more wisely and Thursday
shop around Tesco, Dunnes Stores, Lidl and Aldi for a big
weekly shop that usually includes everything for the
Friday
familles evening meals that week.
Saturday
•
Ready made meals and takeaways are eaten as a weekly
treat but the cost focus as a young family means eating Sunday
out of home or fast food restaurants is a rare occurrence.
Pork chop, with carrots and
mash potatoes
Spaghetti bolognaise with mince
beef
Cod with mushy peas
Sausages with mash potatoes
and gravy
Take away Chinese food
Roast chicken with potatoes and
garden peas
Ready Made- Battered fish and
chips
28
“Functionals” Segment Profiling - I
Attitudes
Food Choices – Last Nights’ Dinner
Vs Total
Most likely to say
Life is too short to worry
About every piece of food
77%
As long as food tastes good
I don’t mind
27
63%
Nowadays finding inexpensive
Meals is more important
27
83%
Dairy foods are an important
Part of out diet
19
90%
We eat plenty of fruit &
Veg
14
82%
9
Vs Total
Top 5 Meal Types (Last Night)
Classic Meat & Two Veg
Chicken Dish
Past W Sauce
Fish/Shellfish Dish
Diner style favourites
We try to buy organic food
Where we can
9%
34%
I always check the labels for
Nutritional information
Life is too busy to have
Home cooked meals
Food of Irish origin is worth
Paying more for
-24
8%
-24
-16
45%
-10
-1
-1
-1
1
Specific Dishes – Top 5 (Exc Meat & 2 Veg)
Roast Chicken Dinner
Spaghetti Bolognese
Fish with Veg
Pizza
Fish & chips
Burger & Acc
6%
5%
4%
4%
3%
3%
Top 10 Ingredients Last Night
Least likely to say
=
18%
11%
10%
9%
8%
Fresh vegetables
Potatoes
Red Meat
White meat
Shop sauces
Chips/ wedges
Cheese
Frozen veg
Pasta spaghetti
Rice
54%
45%
43%
20%
16%
16%
15%
14%
14%
12%
1
1
1
-1
1
1
% Any Time
Past Week
88%
85%
86%
57%
46%
55%
44%
41%
53%
49%
=
5
9
1
3
1
-1
1
1
=
Keeping with a hectic family life functionals try to maintain a healthy eating regime which is on budget and
easy to prepare. The focus is on filling food and chips feature on the menu high every week as a treat 29
“Functionals” Segment Profiling - II
Demographics
%
L
I
F
E
S
T
A
G
E
K
I
D
S
Young & Free
Early Settlers
Young Family
Established
Family
Mature Family
Mid Age,
No Kids
Empty Nester
C1
C2
DE
S
E
X
A
G
E
Male
Vs Total
-6
2%
-2
18%
3
15%
2
18%
2
13%
2
14%
2
43%
Yes
AB
S
E
G
16%
21%
-2
20%
3
30%
6
46%
Female
54%
P
R
E
P
A
R
A
T
I
O
N
Scratch
52%
Scratch
with help
Pre/ready
meal
2
31%
17%
Kids
Scratch
Scratch
with help
Pre/ready
meal
1
-3
33%
22%
9
-9
42%
1
C
O
N
F
I
D
N
C
E
-1
18-34
36%
2
35-44
33%
2
45+
31%
-4
S
H
O
P
P
I
N
G
Confident
Cooking for
a dinner party
Don’t cook
A chore
Don’t mind
sometimes
Enjoy cooking
A passion
of mine
40%
-2
-9
T
V
D
I
N
I
N
G
Yes
7%
40%
15%
18%
1
41%
7-8
2
22%
1
14%
Most
Important
Taste
=
Nutrition
24%
7%
Suits everyone
7
1
0
6-7
Cost
13%
7%
5-6
3
-8
5
-4
Drivers
-5
47%
-5
84%
Before 5
Quality
Big shop
& top-up
16%
After 8
40%
-8
With others
2
36%
38%
Alone
=
2%
One big shop
Other
Dinner Dynamics
%
Vs Total
T
I
M
E
8
-7
29%
Cooking Confidence
%
Vs Total
Adults
38%
Vs Total
Important
=
90%
-14
54%
9%
72%
20%
68%
Irish origin 0% 25%
Ethical
consideration 0% 8%
Convenience 2% 31%
Organic 0% 9%
=
79%
-4
5
-15
-15
-5
-15
Majority are younger families and are the segment with the highest incidence of having children. This
segment is a very practical focussing on the need to create meals that suit everyone.
30
Segment Profiling
Sex
Kids
Age
Social
Grade
Lifestages
Total
Nourishers
Ethicals
Convenients
Functionals
Male
49%
41%
52%
54%
46%
Female
51%
59%
48%
46%
54%
Yes
46%
49%
44%
41%
49%
No
54%
51%
56%
59%
51%
18-24
17%
9%
17%
25%
15%
25-35
25%
19%
23%
32%
23%
35-44
20%
19%
18%
19%
23%
45-54
17%
22%
17%
11%
18%
55-64
13%
17%
14%
9%
13%
65+
9%
14%
4%
4%
9%
ABC1
59%
65%
65%
56%
50%
C2DE
41%
83%
35%
44%
50%
Young & Free
23%
15%
22%
37%
17%
Early Settlers
3%
3%
2%
3%
2%
Mid Age No kids
11%
7%
13%
11%
14%
Young Family
15%
11%
14%
15%
17%
Established family
16%
20%
18%
14%
15%
Mature family
16%
20%
13%
13%
18%
Empty nesters
16%
25%
18%
8%
18%
31
Attitudes To Nutrition X Segment - I
Total
Agree
Disagree
Nourishers
Agree
Disagree
Ethics
Agree
Disagree
Convenience
Functionals
Agree
Agree
Disagree
Disagree
We try to make sure
we eat a balanced diet
83%
5%
Diary foods are an
important part of our diet
76%
10%
I feel we eat
plenty of fruit & veg
73%
15%
We use Irish produce
where possible
70%
30%
We avoid foods
that are high in fat
67%
14%
98%
1%
A high fibre diet
is important to me
63%
8%
88%
1%
I always check labels
for nutritional info
58%
23%
84%
3%
Salt is something
we try to avoid
58%
20%
82%
7%
49% 30%
53%
20%
52% 24%
Irish food worth
paying a little more for
56%
23%
26%
44% 2%
44% 29%
45% 28%
We tend to go
for low fat options
56%
22%
3%
43% 34%
55%
18%
41% 34%
31% 35%
8% 65%
We try to buy organic
when they are available
34% 38%
98%
80%
93%
72%
54%
88%
0%
88%
3%
62%
10%
89%
4%
11%
81%
7%
58%
17%
91%
2%
2%
79%
11%
45% 33%
82%
9%
0%
55%
15%
54%
9%
20%
57%
16%
58%
20%
70%
5%
47% 11%
53%
14%
68%
15%
51% 23%
11%
40% 32%
96%
58%
62%
16%
34% 43%
32
Attitudes X Segment II
Total
Nutrition
Ethical's
Convenience
Functionals
Agree Disagree Agree Disagree Agree Disagree Agree Disagree Agree Disagree
Life is too short to worry
about the food you eat
50%
31%
25%
58%
31%
49%
59%
18%
77%
10%
It’s important that
families spend time
together at dinner
88%
4%
97%
1%
87%
8%
76%
7%
93%
0%
Life is too busy to have
home- cooked food as
often as I would like
25%
58%
15%
73%
12%
72%
58%
18%
9%
76%
We tend to choose food
that is easy to prepare
49%
24%
53%
24%
20%
45%
70%
8%
47%
25%
Convenience/ready
meals are a godsend
21%
52%
8%
71%
8%
70%
44%
22%
17%
53%
Nowadays finding
inexpensive meal
solutions is
more important
65%
17%
67%
10%
33%
32%
69%
7%
63%
7%
A long as food tastes
good I don’t think about it
37%
42%
7%
82%
22%
56%
47%
22%
64%
16%
I love to try new foods
81%
7%
90%
4%
85%
8%
71%
11%
81%
3%
I love to eat it
79%
8%
79%
7%
80%
11%
75%
8%
82%
7%
33
SHOPPING AND DECISION MAKING
34
What matters when choosing food for evening meals
(Base: All Adults, n=1,003)
• When it comes to choosing food for dinner, how important are each of these factors, if at all?
• Which one of these factors is most important?
Not At Not Somewhat
All Really Important
Suits Everyone
Very
Important
1 2 19
The Taste
49
00 9
Nutritional Value
0 2
Cost
0
Quality
41
42
33
0 2
28
48
28
4
Extremely
Important
26
39
22
% Most
Important
78
28
90
22
68
16
62
23
45
%
Important
30
14
76
12
Convenience:
Easy Of Preparation
4 18
42
28
8
36
4
Irish Origin
4 16
42
26
12
38
3
2
Organic
9
Ethical Consideration
7
32
24
34
44
15
8
23
16
7
23
While it is unsurprising that Taste and Acceptability to all the family lead
the way in decision making; it is notable that cost is now on a par with
quality. Irish origin while important is not the primary factor for many.
0
35
Importance of Factors – With/Without Kids
(Base: All Evening Meals, n=1,002)
Total
With Kids
Most
Very/Extremely
Important
Important
28%
The taste
23%
Suits everyone
Quality
15%
Nutritional value
14%
Cost of ingredients
12%
Irish origin
90%
33%
9%
68%
18%
63%
37%
Very/Extremely
Important
19%
78%
76%
13% 40%
Convenience 3%
Most
Important
13%
Without Kids
Most
Very/Extremely
Important
Important
90%
26%
84%
23%
14%
74%
13%
64%
15%
61%
66%
38%
3%
3%
38%
4%
24%
1%
Organic 0%
23%
0%
27%
23%
73%
77%
3%
Ethical consideration 1%
90%
76%
41%
35%
1% 23%
1% 23%
For those with kids the key factor in decision making is that it suits
everyone…
36
% Most Important Factors
(Base: All Evening Meals, n=1,002)
Total
Most
Important
The taste
23%
Quality
15%
Nutritional value
14%
Cost of ingredients
12%
Irish origin
Convenience 3%
Most
Any
Most
Any
Most
Any
90%
15%
91%
26%
92%
25%
87%
24%
91%
78%
26%
82%
20%
82%
26%
72%
38%
79%
76%
14%
75%
18%
86%
8%
74%
10%
72%
29%
88%
19%
74%
8%
61%
7%
54%
10%
65%
7%
47%
18%
69%
19%
69%
1%
33%
6%
65%
3%
39%
0%
26%
3%
30%
1%
24%
7%
55%
2%
33%
63%
37%
Convenience Ambivalents
Any
68%
13% 40%
Ethicals
Most
28%
Suits everyone
Healthies
Any
Important
Ethical consideration 1%
24%
1%
23%
3%
45%
0%
24%
0%
8%
Organic 0%
23%
0%
31%
1%
34%
0%
22%
0%
9%
(Q.11)
37
Planning For Dinner & Store Choice
(Base: All Grocery Shoppers, n=937)
Which of these best describes how you shop
for ingredients for main evening meals
Store Choice
Most
Often
We do one big
shop for the week
Lidl
Dunnes Stores
Aldi
Local stores(eg butchers
We do a big shop &
Top-ups as required
53%
SuperValu
Convenience store
SuperQuinn
We show a few times a
week when we have to
We don’t plan ahead &
buy what we need each day
42%
Tesco
34%
12%
1%
Regular
11%
69%
49%
17%
44%
10%
41%
2%
37%
11%
36%
0%
16%
4% 13%
Local farmers market
0% 8%
Other local supermarkets
1% 7%
A weekly shop with a top up when required is the norm when it comes to
buying ingredient for evening meals
38
MEAL PREPARATION
39
Meal Preparation
(Base: All Evening Meals At Home Or Someone Else’s Home Excl Takeaways, n=3,964)
I mainly
prepared
the meal
Who Helped
(Base: n=240)
Partner
53%
8%
1% 2%6%
9%
Prepared meal
with a little help
13%
Another family
member
Kid(s)
72%
18%
9%
Other
Home delivery
It was a
Takeaway
Partner prepared
Meal
Someone else
Prepared meal
At someone else home:
At home:
58%
7%
A friend 4%
Meal Preparation – Adults Vs Kids Dinner
(Base: All Evening Meals Excluding Takeaways, n=3,622)
X Day of Week
Adults Total
(Base, 3,946)
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
(n=580) (n=599) (n=568) (n=541) (n=469) (n=433) (n=432)
Kids Total
(Base, 137)
24%
Prepared from
scratch no ready
made Ingredients
49%
53%
44%
50%
46%
51%
49%
53%
30%
From scratch with some
help from shop bought
sauces or other addition
Mainly pre-prepared or
ready made ingredients
More of shop bought
prepared & fresh
A total readymeal solution
30%
31%
37%
29%
30%
28%
24%
29%
9%
7%
9%
9%
11%
11%
11%
6%
6%
4%
6%
5%
7%
7%
6%
9%
5%
3%
4%
4%
5%
4%
6%
5%
25%
12%
7%
41
Who is driving the “Scratch Cooking Trend”?
(Base: All Evening Meals, n=1,002)
Total
% More
Often
39%
Young
& Free
45%
Early
Settlers
49%
Young Established Mature
Families Families Families
46%
Mid Age
No Kids
Empty
Nesters
46%
32%
With Kids
Without Kids
36%
28%
42%
37%
42
Average Frequency Per Week - I
(Base: All Evening Meals, n=1,200)
Total
Av. Times/Week
Young
& Free
%
Weekly+
Prepare an evening
meal from scratch
Have an evening meal
using mostly ready
made/convenience
meals
1.10
Early
Settlers
Young
Families
Est’b
Families
Mature
Family
Mid Age
No Kids
Empty
Nesters
Av
Av
Av
Av
Av
Av
Av
Fre Weekly + Fre Weekly + Fre Weekly + Fre Weekly + Fre Weekly + Fre Weekly + Fre Weekly +
4.20 92%
3.5
86%
4.5
93%
4.5
98%
4.3
94%
4.2
89%
4.4
95%
4.6
93%
46%
1.5
61%
1.0
43%
1.4
54%
1.1
51%
1.0
40%
0.8
37%
0.7
28%
Have dinner
out of home
0.45
18%
0.6
29%
0.4
13%
0.7
22%
0.3
9%
0.4
11%
0.4
23%
0.3
12%
Takeaway or
home delivery
0.50
23%
0.6
29%
0.5
21%
0.8
25%
0.5
19%
0.4
19%
0.4
18%
0.3
5%
Entertain guests
at home
0.25
5%
0.3
5%
0.1
0%
0.5
14%
0.2
3%
0.1
3%
0.2
1%
0.2
4%
0.31
10%
0.4
14%
0.2
2%
0.7
22%
0.3
8%
0.2
6%
0.2
6%
0.1
3%
Home fast food
43
Average Frequency Per Week - II
(Base: All Evening Meals, n=1,200)
Total
Av. Times/Week
Nourishers
%
Weekly+
Prepare an evening
meal from scratch
Have an evening meal
using mostly ready
made/convenience
meals
4.20
1.10
Ethicals
Convenients
Functionals
Av Fre Weekly + Av Fre Weekly + Av Fre Weekly + Av Fre Weekly +
92%
4.6
97%
4.6
95%
3.3
86%
4.5
93%
46%
0.8
37%
0.8
35%
1.9
71%
1.1
36%
Have dinner
out of home
0.45
18%
0.3
11%
0.5
16%
0.7
31%
0.3
10%
Takeaway or
home delivery
0.50
23%
0.3
15%
0.5
20%
0.8
36%
0.4
19%
Entertain guests
at home
0.25
5%
0.2
3%
0.3
5%
0.4
7%
0.2
4%
Home fast food
0.31
10%
0.21
7%
0.2
5%
0.6
18%
0.2
7%
44
DINING DYNAMICS
45
With whom did you eat last nights dinner
(Base: All Evening Meals At Home Or Someone Else’s Home Excl Takeaways, n=3,964)
X Day of Week
Adults Total
Mon
Tues
Wed
Thurs
(Base, 4,383
(648)
(666)
(665)
(656)
19%
17%
18%
21%
22%
19%
17%
17%
44%
43%
44%
44%
46%
46%
45%
35%
36%
34%
33%
34%
30%
33%
13%
11%
11%
11%
10%
15%
18%
6%
5%
4%
4%
8%
11%
8%
Nobody I ate alone
My partner was there
45%
Kids/other immediate family
Other family member
Friends from outside family
34%
12%
6%
Fri
Sat
Sun
(n=622) (n=588) (n=538)
Work colleagues
1%
1%
2%
1%
2%
1%
1%
1%
Other
1%
1%
1%
1%
1%
1%
1%
1%
46
Incidence Of Out Of Home Dinners
(Base: n=1,200 Adults Aged 18+ Representing n=4,383 Individual Evening Meals)
Total
OOH
(Restaurant, Diner,
Pub, Bar Etc)
On the go
(e.g. in the car)
At home
(n=4383)
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
8%
1%
5%
1%
5%
1%
6%
1%
7%
1%
9%
2%
13%
2%
11%
1%
85%
90%
91%
87%
87%
83%
76%
79%
3%
5%
9%
8%
8%
13%
13%
7%
At someone
Else’s home
5%
3%
3%
4%
Of which %
takeaway or
home delivery
8%
3%
4%
6%
47
At Home Vs Out Of Home Dining x Lifestage
(Base: All Evening Meals, n=4,378)
Dinner Location X Lifestages
At
Home
% Of all Meals
Young Early Mid Age Young Early Mature Empty
& Free Settlers No Kids Family Family Family Nester
(Base: Meal Preparers)
(n=1,033) (n=118) (n=481) (n=634) (n=698) (n=675) (n=681)
85%
5%
8%
2%
Someone
Else’s Home
Outside
Home Net
On The 9%
Go
At
77%
Home
82%
85%
85%
89%
90%
90%
Someone
8%
Else’s Home
Out of home 14%
Other 1%
5%
10%
3%
4%
9%
2%
6%
9%
0%
3%
7%
1%
3%
7%
1%
4%
6%
0%
48
Out Of Home Eating At A Glance
(Base: All Eating Last Nights Dinner Out of Home, n=398 Meals)
Out of Home
Incidence
Nature of
Occasion
Total
(n=398)
Type of
Restaurant
Total
Kids No Kids
(n=87*) (n=311)
(n=398)
Kids No Kids
(n=87*) (n=311)
No
With
Kids
94%
6%
Treat night
Yes
Quick meal on the go
Total
9%
No
No
Kids
91%
9%
Yes
31%
21%
40
14
Casual
29 Restaurant
26%
26
25
Fast food/
Chip shop
19%
22
19
Pub/bar
17%
15
18
14%
15
14
9%
8
9
8%
3%
5%
8
1
5
8
3
5
23
Dinner party/
special occasion
14%
26
10
Regular routine dinner
11%
5
Formal
13 Restaurant
Relaxing dinner alone/
with partner
Romantic dinner
Casual meal with
a few guest
Regular family meal
Other
7%
3
1
2
7
1
Pizzeria
9
or similar
7
Hotel
6
Garage/
3 convenience
Other
3
*Caution: small base
6%
5%
4%
3%
49
Out Of Home Dining – An Overview
(Base: All Out of Home Evening Meals Across Wee, n=396)
Occasionality
Type of Outlets
(n=398)
(n=398)
Fast food/
Chip shop
Treat night
14%
Regular/routine dinner
11%
Routine family dinner
4%
Casual
Restaurant
Pub or bar
Pizzeria or similar
Relaxing meal
with partner
Romantic dinner
Relaxed dinner
with a few friends
Classic Carvery
Italian Food (ex Pizza)
31%
Dinner party/
Special occasion
A quick meal on the go
19%
Type of cuisine
(n=398)
26%
17%
9%
21%
Formal restaurant
14%
7%
Hotel
6%
5%
Garage/convenience
Other
8%
3%
5%
18%
10%
Pizza
8%
Chinese Food
9%
Thai Food
2%
Other Oriental
2%
Indian Food
9%
Casual food
8%
Burger & Chips
8%
Fish & Chips
4%
French cuisine
4%
Light meal/sandwich
13%
6%
Fast food
Cajun/Mexican
18%
29%
1%
6%
50
Out Of Home Eating In The Past Week
(Base: All Evening Meals, n=1,200)
Q.8
Total
Using the following scale, please use the “Slider” to
mark where you would place yourself on this scale?
Young
& Free
Early
Settlers
Young Established Mature
Families Families Families
Mid Age
No Kids
Empty
Nesters
1.4
Av. Times
Per Week
% None In
Past Week
0.97
0.9
28%
44%
1.1
1.0
0.7
0.7
28%
0.8
34%
44%
58%
55%
53%
51
Meal Preparation
(Base: All Evening Meals At Home Or Someone Else’s Home Excl Takeaways, n=3,964)
I mainly
prepared
the meal
Who Helped
(Base: n=240)
Partner
53%
8%
1% 2%6%
9%
Prepared meal
with a little help
13%
Another family
member
Kid(s)
72%
18%
9%
Other
Home delivery
It was a
Takeaway
Partner prepared
Meal
Someone else
Prepared meal
At someone else home:
At home:
A friend 4%
58%
7%
52
Planning Ahead
(Base: All Evening Meals Excluding Takeaways, n=3,622)
Prepared previously
and reheated
Ready meal
Combination: in home
& bought specifically
4% 9%
14%
54%
19%
Ingredients that
were in
home already
Ingredients specifically
bought for last
nights dinner
53
Did You All Eat The Same Meal AT HOME
(Base: All Evening Meal Occasions n=3,946)
We all pretty
Much ate the
Same meal
Who Ate Different Meals
Why?
(Base: n=368)
(Base: n=350)
Kids ate different
to adults
88%
11%
Adults had
different meals
Different meals
For different
People
Other 2%
49%
Different
Tastes
74%
Special
Dietary
59%
Requirements
17%
Ate at
different
times
15%
Range of
options
(e.g. party)
8%
54
Time Spent On Preparing Evening Meals
(Base: All Evening Meals at Home, n=3,973)
Time Spent Preparing
Evening Meal
Mon
120+ Mins
91 – 120 mins
61 – 90 Mins
31 - 60 Mins
1%
4%
11
%
37
%
% more than
30 mins
% more than
60 mins
54%
12%
Tues
50%
11%
Wed
Thur
Fri
Sat
48%
48%
52%
54%
12%
13%
15%
17%
Sun
63%
33%
53
16 – 30 Mins
0 - 15 Mins
Don’t know
Average
34
%
Average time
Spent (Mins)
42
39
39
40
42
44
12
%
2%
42 mins
55
Family Dinner Dynamics
(Base: All Families, n=939)
Eating
Together
We always eat dinner
together as a family
Generally when you are eating your evening meal
midweek (Mon-Thurs) does your whole family tend
to be there or is there usually someone missing?
(Base: All Families, n=939)
Who is missing?
(n=232)
36%
Generally we are
all there
66%
Adult
Child(ren)
41%
Father
We eat together
when we can
We rarely get to
sit down together
We never really manage
to sit down together
I live alone
Teenage
Child (ren)
48%
7%
2%
6%
There is often
someone missing
24%
There is usually
someone missing
There is always
someone missing
6%
4%
23%
16%
Mother
7%
Young
Child(ren)
4%
Other
While 8 in 10 families generally eat together , for 1 in 3 there is often
someone missing, most typically the Dad or an adult child
18%
56
Time Of Day X Day Of Week
(Base: All Evening Meals; n=4,564)
Total
Mon
Tues
Wed
Thurs
Fri
Sat
Before 4 pm
4%
1%
1%
1%
1%
2%
2%
4.00 - 4.59
3%
3%
2%
2%
3%
3%
4%
5.00 - 5.59
15%
6.00 - 6.59
37%
7.00 - 7.59
8.00 - 8.59
9.00 - 10.00
16%
39%
26%
11%
4%
After 10.00 pm 1%
16%
38%
27%
9%
5%
0%
16%
40%
29%
10%
16%
37%
28%
9%
13%
27%
11%
3%
4%
4%
0%
2%
1%
5%
1%
6%
16%
33%
27%
14%
17%
14%
37%
Sun
32%
29%
14%
17%
9%
3%
3%
1%
1%
57
Where Dinner Is Eaten
(Base: All Adults, n=1,003)
• When it comes to eating dinner, where do you and your family usually sit?
Dinning
Room
21%
The
kitchen
60%
28%
1%
Living/Sitting
Room
Elsewhere
58
And did they eat Together Last Week?
(Base: All Not Eating Alone, n=2,405)
Where Did You Eat?
All at different times
Kids at different
times than adults
Mostly at same time
Ate at same time
4%
1%
11%
84%
Adults separate
to kids
We ate in
different rooms
We ate in
the same room
1%
5%
Other
1%
Living room
25%
Dining room
28%
The kitchen
46%
94%
Yes! The norm is to eat dinner at the same time in the same room (when
not dining alone!) . 1 in 4 ate dinner in the Living Room. PERISCOPE 19%
59
TV And Other Devices
(Base: All Evening Meal Occasions n=3,946)
The TV was on and being watched
35%
TV on not being watched
Radio on in the background
Listening to other music
None of these
20%
11%
5%
29%
60
Occasionality
(Base All Evening Meal Occasions=3,946)
X Day of Week
Mon
Tues
Wed
Thurs
Fri
Sat
(n=602) (n=626) (n=610) (n=593) (n=548) (n=497)
Romantic meal
Casual meal with guests 2% 0%
2%
Dinner party/special occasion
4%
Relaxing alone/with partner
Treat night
7%
Regular family meal
Regular routine dinner
29%
56%
Sun
(470)
-
-
-
-
-
1%
-
1%
2%
1%
1%
2%
4%
3%
1%
1%
2%
1%
2%
2%
3%
3%
3%
3%
3%
5%
5%
4%
4%
3%
4%
6%
10%
13%
8%
31%
26%
28%
28%
28%
25%
35%
58%
64%
61%
58%
52%
49%
45%
61
Dinner time
(Base: All Evening Meal Occasions, n=2,279)
X Day of Week
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
(n=344) (n=342) (n=334) (n=321) (n=324) (n=315) (n=299)
After 10pm
9-10pm
1%
4%
8-9pm
11%
7-8pm
1%
1%
1%
1%
1%
1%
1%
4%
3%
4%
4%
5%
3%
3%
9%
11%
9%
11%
14%
14%
9%
26%
28%
29%
28%
27%
27%
29%
17%
6-7pm
37%
40%
38%
40%
37%
37%
33%
32%
5-6pm
15%
14%
16%
16%
16%
13%
14%
16%
3%
2%
2%
3%
2%
3%
6%
4-5pm
Before 4pm
3%
3%
1%
1%
1%
1%
2%
2%
17%
62
Confidence In Cooking
(Base: All Adults, n=1,003)
I can cook
basic snacks
I can cook a pretty
simple dinner
17%
I can’t boil
an egg
1%
2%
I would be confident
having a dinner party and
I do all the cooking
43%
37%
I could make a
good Sunday dinner (38%)
Among this panel, confidence in cooking at home for evening meals is high…
63
EVENING MEAL COURSES
64
Courses At Home
(Base: All Meals At Home Adults n=3,946, Kids n=1,396)
Starters
Adults
Kids
(n=3,946)
(n=1,396)
9%
7%
Desserts X Day
Main course
97%
Dessert
After dinner snack
25%
8%
A hot drink
after dinner
An aperitif
4%
31%
9%
27%
Adults
Kids
Monday
22%
30%
Tuesday
19%
25%
Wednesday
20%
24%
Thursday
21%
30%
Friday
24%
28%
Saturday
29%
32%
Sunday
40%
52%
96%
5%
1%
65
Courses For Dinner Last Night
(Base: All Evening Meals, n=4383)
X Day of Week
Adults Total
Mon
(Base, 3,946)
Aperitif
4%
Hot drink
After dinner
After dinner
Snack
27%
8%
Dessert
Starter
24%
9%
Tues
Wed
Thurs
Fri
Sat
Sun
(n=602) (n=626) (n=610) (n=593) (n=548) (n=493) (n=470)
Kids Total
(Base, 1,396)
Adults
Kids
3%
2%
2%
0%
3%
0%
4%
0%
5%
2%
7%
2%
5%
1%
Adults
Kids
37%
6%
29%
5%
25%
6%
24%
6%
24%
6%
25%
5%
26%
7%
6%
Adults
Kids
11%
12%
9%
11%
8%
10%
7%
7%
7%
9%
7%
8%
5%
6%
9%
Adults
Kids
21%
29%
19%
24%
20%
24%
21%
30%
24%
27%
29%
32%
40%
52%
Adults
Kids
8%
7%
5%
4%
8%
6%
8%
5%
10%
7%
14%
11%
10%
7%
0%
31%
7%
(Main Course 100%)
66
Starters In Focus
(Base: All Having Starters with Last Night’s Dinner; n=209 Meals)
Incidence Of
Having A Starter
Dish(es) Included
With Starter
(Base: n=97*)
(n=209)
Adults
9%
Soup
Kids
7%
Salad
Kids or
Adults
9%
Fish/Shellfish
9%
Bread
9%
Fruit
7%
Meat Based
Freshly made
75%
Fresh soup (chilled)
Powdered/packet
10%
48%
29%
6%
*Caution: small base
15%
(Base: n=61*)
From Scratch
56%
Bagged/ready made
31%
Combination
13%
67
Desserts
(Base: All Evening Meals)
Incidence Of
Having Desserts
(Of All Meals)
Adults
Kids
(n=658)
(n=638)
Ice Cream
25%
Fruit Salad
19%
Homemade pie/tart
Kids
Adults
31%
25%
15%
41%
11%
14%
Homemade cake
11%
11%
Shop bought cake
10%
11%
15%
Shop bought pie/tart
7%
7%
Biscuit(s)
5%
5%
Sweets/chocolates
4%
6%
Buns/doughnuts
2%
9%
Plain/on its own
47%
With Jelly
14%
With Cake/Bun
20%
Wafer
11%
Other
9%
12%
Yoghurt
Other
Ice Cream How Eaten
(n=123)
1%
6%
68
Drinks With Dinner
(Base: All Evening Meals, n=4383)
Adults
(Base, 3,946)
Tap Water
34%
hot drinks
19%
Milk
18%
Soft drinks
17%
Wine
16%
Bottled water
13%
Fruit juice
12%
Cordial
Kids
(Base: 1,396)
23%
4%
32%
17%
8%
20
21%
8%
0%
None
6%
3%
40
29
23%
10%
1%
40
0%
Beer
Smoothies
Adult Incidence Of Alcoholic Drinks
Beer/Wine Other
18
15
16
36
21
0
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
(n=622) (n=626) (n=610) (n=593) (n=548) (n=497) (n=470)
2%
69
Drinks With Dinner
(Base: All Last Night’s Dinner Adults, n=3,773; Kids n=1,326)
Adults with
- Dependents-
Adults
Tap Water
34%
Kids
Kids
No Kids
34%
33%
Milk
(n=658)
32%
Hot Drink
19%
17%
21%
Fruit Juice
23%
Milk
18%
20%
17%
Tap Water
23%
Soft Drinks
17%
17%
17%
Cordial/Squash
21%
Wine
16%
13%
19%
Soft Drinks
17%
Bottled Water
13%
14%
12%
Bottled Water
Fruit Juice
12%
13%
11%
Hot Drink
3%
Cordial
10%
12%
7%
Smoothies
2%
8%
9%
7%
1%
1%
5%
6%
None
3%
Beer/Other Alcohol
Smoothies 1%
None
6%
9%
70
Bread With Dinner
(Base: All Evening Meals, n=4,646)
Types Of Bread Used
Meal Type With
Which Bread Used
(Base: All Using Any Bread
With Main Meal; n=857)
Any Bread With Meal
(Base: All At home Meals, n=3,946)
25%
No
75%
Light Meal
Yes
70%
Garlic Bread
29%
Pasta With Sauce
40%
Regular White
Egg Based Dish
39%
Roll/Baguette
13%
Indian Dish
38%
Wholemeal Bread
13%
32%
Naan Bread
10%
29%
Regular Brown
10%
Vegetarian Dish
Diner-style
Favourite
Italian Foods
25%
21%
Baps/Buns
5%
Fish Dish
21%
Wraps/Pitta
3%
Ready Meals
21%
Soda
2%
Stew Or Casserole
21%
Other
Chicken Dish
20%
Stir Fry With Meat
19%
“Meat & Two Veg”
17%
Chinese/Oriental
16%
Pie Or Pastie
14%
Mexican Dish
13%
7%
71
WHAT WE ATE LAST NIGHT
72
Ingredient Usage – IMPORTANT: This is based on ingredients used
in preparing a main evening meal as opposed to accompaniments
(Base: All Meal Preparers, n=3,448 Meals Prepared)
% OF Meal Including …
Fresh vegetables
54%
40%
Potatoes (excl chips)
37%
Seasoning
34%
Red meat
19%
White meat
Bread
9%
Tinned Veg
9%
Fresh salad leaves
7%
Eggs
6%
Tinned ingredients
6%
Chips/wedges/waffles
16%
Fresh fish
5%
Cheese
16%
Frozen/breaded fish
4%
Pasta/spaghetti
14%
Soup
3%
Shop bought sauces
13%
Noodles
3%
Frozen vegetables
13%
3%
Rice
12%
Sauces or relishes
10%
Bagged salads
Chilled/
Frozen Pizza
Any rice, pasta,
spaghetti
Dairy products
4%
27%
9%
4 in 10 meals in Ireland feature potatoes…. 3 in 4 have had potatoes (excl
chips) in the past week
73
Top Meal Types (Claimed in Past 7 Days)
(Base: All Adults, n=1,003)
• Which of these have you eaten in your household in the past 7 days?
Chicken Dish
71%
Classic Meat & Two Veg
67%
Egg-based dishes
35%
Indian dishes
31%
Light meal
(eg Beans, Toastie)
64%
Stir-fry with meat
Pasta with sauce
63%
Chinese/Oriental meals
23%
Pie or pastie dish
23%
Fish Dish
Italian Foods
48%
41%
Vegetarian dish
28%
16%
Diner-style favourites
38%
Mexican Dish
13%
Stew or casserole dish
38%
Ready meal/convenience
13%
Based on reported Past 7 Day Consumption, Chicken Dishes, Classic Meat
and Two Veg and the trusty Pasta with Sauce lead the way….
74
Meal Types
(Base: All Evening Meals, n=4,700 Meals)
QW.1
Adults
Which of the following best describes the type of meal
you had for the main course at last night’s dinner?
Kids
Adults
Rank
18% 1
Classic Meat
& Two Veg
Rank
17% 1
Kids
Chinese/
Oriental
Light meal
(e.g. beans)
5%
Rank
10
4%
11
4%
Rank
10
Chicken Dish
12%
2
13%
3
Pasta with Sauce
11%
3
13%
2
Pie or Pastie
4%
12
Fish/shellfish dish
10%
4
8%
6
Vegetarian Dish
3%
13
2%
14
3%
13
3%
4%
12
11
Diner-style
favourites
Italian Foods
(e.g. Pizza)
8%
5
9%
4
Stir Fry
with Meat
3%
14
7%
6
8%
5
Mexican Dish
3%
15
Other Meal
6%
7
8
Egg-based Dish
2%
16
1%
16
Indian Dish
6%
8
9
Ready Meal
2%
17
1%
17
Stew or casserole
6%
9
6%
4%
8%
2%
15
7
75
Meal Types
(Base: All Evening Meals, n=4383)
Adults
(Base, 3,946)
Classic Meat & Two Veg
18%
Kids
(Base: 1,396)
Chinese/Oriental meals
5%
Classic Meat & Two Veg
17% Chinese/Oriental meals
4%
Chicken Dish
12%
Pie or pastie dish
4%
Pasta with sauce
14%
Pie or pastie dish
4%
Pasta with sauce
11%
Light meal
4%
Chicken Dish
13%
Light meal
3%
Fish/Shellfish Dish
10%
Stir-fry with meat
3%
Diner-style favourites
9%
Stir-fry with meat
3%
Diner-style favourites
8%
Vegetarian dish
3%
Fish/Shellfish Dish
8%
Vegetarian dish
2%
Italian Foods
7%
Egg-based dishes
2%
Stew or casserole dish
8%
Mexican Dish
2%
Indian dishes
6%
Mexican Dish
2%
Italian Foods
8%
Stew or casserole dish
6%
Ready meal/convenience
2%
Indian dishes
4%
Egg-based dishes 1%
Ready meal/convenience 1%
76
Ireland’s Favourite Dinners
(Base: All Evening Meals, n=4,500)
Adults
Kids
(Base: 3,886 Evening Meals)
Any Meat & Two Veg*
Nets
(Base: 1,386 Evening Meals)
20%
Any Italian Dish
17%
Any Italian Dish
Any Chicken Dish
15%
Any Chicken Dish
Any Fish Dish
18%
Any Meat & Two Veg*
10%
Any Fish Dish
21%
16%
8%
%
%
5.9
Roast Chicken Dinner
4.9
Spaghetti Bolognese
Fish With Vegetables
Potatoes
Pizza
Top 10
Individual
Dishes
Stir Fry With Meat
Chicken Fillet
Based Dinner
Fish & Chips
3.0
Indian Curry
2.9
Burger & Accompaniment
2.7
Steak & Accompaniment
3.2
3.1
7.6
Spaghetti Bolognese
6.3
Roast Chicken Dinner
4.5
Pizza
4.4
Burger & Accompaniment
5.6
3.9
Chicken Fillet Based Dinner
Fish With Vegetables/
Potatoes
Fish & Chips
Chicken Nuggets
Based Dinner
Irish Stew
2.5
Classic Meat Stew
2.4
1.9
3.0
2.9
2.9
2.7
77
*Does Not Include White Meat Or Burgers
Meal Types X Lifestage
(Base: All Adults Meals; n=4,429 Meals)
Meat & Two Veg
Young
& Free
Young
Families
Established
Families
Mature
families
Mid Age
No Kids
Empty
Nesters
(n=1,108)
(n=704)
(n=847)
(n=747)
(n=505)
(n=725)
15%
16%
15%
18%
21%
23%
Pizza
7%
5%
6%
4%
4%
Spaghetti Bolognese
4%
6%
9%
6%
2%
4%
Stir Fry With Meat
4%
3%
4%
4%
2%
3%
Roast Chicken Dinner
4%
5%
7%
7%
5%
Indian Curry
4%
2%
4%
3%
Fish With Vegetables
3%
4%
4%
3%
Burger & Accompaniment
3%
4%
3%
2%
2%
1%
Chicken Fillet Dinner
3%
3%
3%
4%
4%
3%
Fish & Chips/Other
Chicken Nuggets &
Accompaniment
3%
3%
3%
4%
3%
3%
2%
2%
2%
0%
0%
0%
2%
7%
0%
9%
2%
8%
78
Meal Types (Net)
(Base: All Evening Meals; n=4,564)
Adults
Kids
(n=4,054)
(n=1,421)
40%
Any Meat Dish
40%
Any Italian Dish (Incl Pizza)
18%
22%
Any Fish Dish
16%
14%
Any Chicken Dish
15%
16%
Any Oriental/Indian
12%
9%
Any Meat Free Dish
11%
7%
79
Meal Types % Eaten Over Past Week* - Any Day
(Base: All Evening Meals, n=4,564 Meals)
Adults
Rank
Classic Meat & Two Veg
63%
51%
2
Pasta with Sauce
50%
3
44%
Rank
1
Chicken Dish
Fish/shellfish dish
Kids
59%
40%
44%
4
Diner-style favourites
35%
5
Italian Foods (e.g. Pizza)
34%
6
27%
29%
26%
1
3
2
5
4
6
Indian Dish
28%
7
15%
8
Chinese/oriental
27%
8
14%
10
Stew or casserole
27%
9
25%
14%
7
Pie or pastie dish
18%
10
Light meal (e.g. beans)
18%
11
11%
11
Stir fry with meat
17%
12
10%
12
9
Vegetarian dish
14%
13
7%
13
Mexican dish
13%
14
7%
13
Egg-based dish
12%
15
Ready meal
10%
16
5%
2%
15
16
80
*Based on % eaten ANY time during course of the research
Means Of Preparation X Meal Type
(Base: All Eating Meal at Last Nights Dinner)
Cooking Method x Meal (Adults Only)
Adult Meals
(n=3,493)
Cooked
From Some
Scratch Help
Total Ready
Mix of shop
Meal
Bought & Fresh
Mainly Ready
4%
Made Ingredients
6%
9%
Help from
shop bought
sauces
or others
Cooked
From
Scratch
49%
30%
Kids Meals
(n=284)
Mix of shop
Bought & Fresh
7%
12%
Mainly Ready
Made Ingredients
Cooked
From
Scratch
Total Ready
Meal
25%
24%
30%
Help from shop
Bought sauces
or others
Mainly Total
Ready Ready
Mix Made Made
Meat & Two Veg
(n=694)
63%
26%
5%
4%
1%
Roast Chicken Dinner
(n=228)
59%
29%
5%
5%
2%
Spaghetti Bolognese
(n=191)
37%
47%
3%
9%
3%
Fish W Vegetables
(n=175)
60%
26%
6%
7%
0%
Chicken Fillet Dinner
(n=122)
47%
31%
9%
13%
0%
Pizza
(n=116)
12%
34%
12%
24%
37%
Stir Fry w Meat
(n=110)
38%
43%
3%
12%
1%
Curry (Indian)
(n=105)
43%
42%
4%
7%
1%
Fish & Chips
(n=98)
32%
24%
9%
35%
1%
Burger & Accompaniment
(n=70*)
33%
30%
14%
21%
0%
Steak & Accompaniment
(n=70)
63%
26%
4%
6%
0%
(*Caution: Small Base)
81
Pre-planning Evening Meals
(Base: All Evening Meals, n=1,387)
At This Stage Do You Know
What You Will Be Having
In Your Household For
Tomorrow Nights Dinner?
And Have You Any Of This Meal
Prepared Or Will That Be Done
Tomorrow?
(Base: All Respondents, n=400)
It is fully
prepared already
Some of it has
been prepared already
I have
no idea
9%
13%
35%
19%
Yes I have
It planned
46%
No it will be
prepared tomorrow
74%
It’s a ready meal
- No preparation
5%
I have
A fair idea
82
Top Adults Meals X Weekday
(Base: All Adults Meals; n=4,429 Meals)
Monday
Tuesday
Wednesday
Thursday
(n=626)
(n=662)
(n=733)
(n=721)
Meat & Two Veg
Meat & Two Veg
21%
Meat & Two Veg
16%
Meat & Two Veg
14%
14%
Spaghetti Bolognese
9%
Roast Chicken Dinner
6%
Roast Chicken Dinner
6%
Fish with Vegetables
5%
Roast Chicken Dinner
6%
Spaghetti Bolognese
6%
Spaghetti Bolognese
5%
Roast Chicken Dinner
4%
Chicken Fillet Dinner
5%
Curry
5%
5%
Spaghetti Bolognese
4%
Fish & Veg/Potatoes
5%
Fish With Vegetables
4%
4%
Pizza
4%
Classic Meat Stew
4%
Fish & Chips
4%
Fish With Vegetables
Burger &
Accompaniment
Pizza
4%
Curry
4%
Others <4%
Others <4%
Others <4%
Others <4%
Friday
Saturday
Sunday
(n=673)
(n=618)
(n=546)
Meat & Two Veg
10%
Meat & Two Veg
16%
Meat & Two Veg
33%
Fish with Vegetables
7%
Pizza
6%
Roast Chicken Dinner
Pizza
7%
Stir Fry With Meat
6%
Pizza
5%
Fish & Chips
7%
Spaghetti Bolognese
6%
Fish With & Vegetables
3%
Roast Chicken Dinner
4%
Fish With Vegetables
5%
Stir Fry With Meat
3%
Spaghetti Bolognese
4%
Roast Chicken Dinner
4%
Spaghetti Bolognese
3%
Others <4%
Others <4%
11%
Others <3%
83
Top Kids Meals X Weekday
(Base: All Kids Meals; n=1,509 Meals
Monday
Tuesday
Wednesday
Thursday
(n=203)
(n=223)
(n=247)
(n=240)
Meat & Two Veg
Spaghetti Bolognese
Burger &
Accompaniment
Meat & Two Veg
21%
Meat & Two Veg
12%
Meat & Two Veg
15%
11%
Spaghetti Bolognese
9%
Spaghetti Bolognese
9%
Pizza
6%
7%
Roast Chicken Dinner
8%
7%
6%
Fish & Chips
4%
Classic Stew
5%
Chicken Fillet Dinner
4%
4%
Roast Chicken Dinner
Burger &
Accompaniment
Irish Stew
6%
Chicken Fillet Dinner
Roast Chicken Dinner
Burger &
Accompaniment
Pizza
5%
Chicken Nuggets
4%
Pizza
3%
Shepherds Pie
3%
Spaghetti Bolognese
4%
12%
Others <3%
Others <3%
5%
Others <3%
Others <4%
Friday
Saturday
Sunday
(n=228)
(n=219)
(n=209)
Pizza
10%
Meat & Two Veg
12%
Meat & Two Veg
11%
4%
35%
Meat & Two Veg
9%
Pizza
Spaghetti Bolognese
8%
Spaghetti Bolognese
5%
Roast Chicken Dinner
Burger &
Accompaniment
Fish & Chips 6%
Burger &
Accompaniment 4%
Chicken Fillet
(+ Roast Chicken) 4%
Others <4%
Roast Chicken Dinner
4%
Pizza
3%
Chinese Dinner
4%
Spaghetti Bolognese
3%
Fish & Accompaniment
3%
Classic Meat Stew
3%
Others <3%
6%
12%
Others <3%
84
TOP LINE CATEGORY INFORMATION
85
Potatoes Overview
(Based On All Meals Prepared, n=2,680 Meals)
% Potatoes Usage X Key Groups
Potatoes*
% ‘Any’ Times
past week
% of all
meals including
77%
40%
(69%)
(27%)
% Potatoes Used by Day of Week
Monday
(n=354)
Tuesday
(n=420)
Wednesday
(n=440)
Thursday
(n=419)
Friday
(n=349)
Saturday
(n=319)
Sunday
(n=301)
Young & Free
Net Rice, Noodles
pasta, Spaghetti
(n=501)
L
I
F
E
S
T
A
G
E
Early Settler
(n=75)
Mid Age No Kids
(n=314)
Young Family
(n=408)
27%
39%
36%
33%
Established Family
42%
(n=475)
Mature Family
48%
(n=441)
Empty Nesters
46%
52%
(n=473)
40%
S
E
G
M
E
N
T
S
37%
37%
33%
34%
Healthies
43%
(n=702)
Ethicals
42%
(n=576)
Convenience
(n=706)
Ambivalent
(n=754)
29%
45%
Need to develop convenience message
54%
86
*Excludes Chips or Waffles
Potatoes Overview
(Base: All Using Potatoes For Last Night’s Dinner, n=1,096)
Variety Used
Rooster
Preparation
50%
Keers Pinks
46%
Boiled & Mashed
12%
30%
Boiled & Whole
Baby Potatoes
(Variety)
10%
Record
6%
Queens
5%
Golden Wonder
5%
16%
Oven Baked
Microwaved
3%
Chipped 2%
Mars Piper 2%
Au Gratin 1%
Other
No Idea
4%
8%
Other
12%
(Stew?)
87
Red Meats Overview
(Base: All Using Red Meat for Last Nights Dinner, n=934)
X Day Of Week
Mon
Type Of Meat
17%
Pork Or Ham
Bacon Or Rashers
(W13)
Lamb
Sausages
12%
10%
8%
Wed
Thur
Fri
Sat
Sun
(n=184) (n=142) (n=125) (n=139) (n=105) (n=122) (n=117)
56%
Beef
Tue
60%
56%
46%
63%
57%
54%
54%
16%
18%
20%
10%
13%
19%
21%
11%
13%
14%
14%
14%
15%
5%
7%
11%
9%
6%
12%
8%
18%
8%
5%
14%
12%
6%
9%
5%
Cooked Meat
(E.g. Ham)
3%
1%
1%
2%
2%
3%
7%
3%
Other
4%
7%
1%
2%
6%
2%
4%
2%
Beef is the leading red meat by some distance when it comes to evening
meals at home, featuring in stews, casseroles, steak, burgers and spag bol
88
Red Meats Overview
(Base: All Dinners/Evening Meals; n=3,946)
Incidence Of Red Meats
Usage As Ingredient Last Night
Types of Red Meat
Used
(Base: n= 3,946 Meals)
(Base: Meals With Red Meat)
Incidence Of Red Meat
At Any Time In
The Past Week
Types of Red Meat
Used in Past Week
% of Total
Meals
66%
34%
Yes
56% 22%
Beef
Yes
70%
17%
Pork/Ham
Bacon/
Rashers
Lamb
Sausages
Cooked meats
(e.g. Ham)
4 in 10 dinners last
night
included Red Meat as
an ingredient
30%
12%
7%
4%
10%
4%
8%
3%
3%
Beef
76%
Pork/Ham
27%
Bacon/
Rashers
18%
Lamb
16%
Sausages
16%
Cooked
Meats
7%
1%
… of These Red Meats used as
an ingredient 56% was beef,
17% pork or ham etc.
70% of households had
one or more meals
including red meat in
the past 7 days
… of these 3 in 4
have had beef, 1
in 4 Pork/Ham etc.
89
Types of Meat Used
(Base: All Using Meat Variety as a Dinner Ingredient)
Beef Used Last night
No
78%
Lamb Used Last night
No
Yes
22%
96%
4%
Yes
Beef
Lamb
(n=523)
(n=91*)
50%
Mince
41%
Leg of Lamb
Top Meal Types
(n=259 Mince Users)
23%
Steak
Stewing beef
Oven/Pot Roast
15%
Pasta
with sauce
Pie/Pasties
14%
Italian (e.g.
Lasagne)
12%
10%
Mexican Dish
Other
38%
4%
Spaghetti
Bolognese
(*Caution: Small Base)
30%
Chops/cutlets
Minced
13%
Diced
10%
Other
8%
11%
29%
90
Top Beef Accompaniments (Ingredients)
(Base: All Meals Where Beef Used, n=499)
Beef Total
% In
Total
(n=499)
Fresh vegetables
68%
Potatoes
43%
Pasta/spaghetti
28%
Steak
Mince
(n=121)
(n=259)
69%
(54%)
50%
(40%)
(14%)
7%
(16%)
6%
60%
24%
52%
Cheese
24%
Shop bought sauces
Condiments/sauces
relish
Chips/waffles
wedges
21%
16%
(10%)
14%
(16%)
Tinned vegetables
14%
(9%)
12%
Bread
13%
(9%)
10%
Frozen Vegetables
12%
(13%)
12%
11%
Rice
12%
(12%)
14%
13%
Tinned ingredients
11%
(6%)
(13%)
41%
16%
19%
24%
7%
27%
17%
12%
22%
18%
Of which
Garlic
Bread 58%
18%
Others <10%
91
Red Meat Overview- Preparation
(Base: All Meals Featuring Specific Read Meat Types)
Beef Total
Steak
Mince
Lamb Total
Packet Bacon
Packet Sausages
(n=499)
(n=121)
(n=259)
(n=91*)
(n=83*)
(n=47*)
46%
50%
15%
25%
17%
19%
17%
23% Sunday
13%
17%
11%
16%
25%
2%
-
6%
Fried
36%
Boiled
(Stew/
casserole)
Oven
Roasted
15%
53%
18%
53%
4%
10%
41%
Stir fry
12%
Grilled
9%
Other
47%
4%
2%
6%
15%
1%
6%
24%
0%
26%
0%
(*Caution: Small Base)
92
Beef Overview - Preparation
(Base: All Using Beef at Last Night’s Dinner, n=490)
Type of Beef
50%
Mince
23%
Steak
15%
Stewing
Own Roast
9%
Pot Roast 2%
Other
Means of Cooking
4%
Sunday
29%
Fried
36%
Boiled (stew)
25%
Oven baked
Stir fried
Grilled
Don’t know/
Other
23%
Sunday
41%
12%
9%
5%
93
Sausages Overview
(Base: All Using Sausages at Last Nights Dinner, n=98)
Red Meat @ Last Nights Dinner
(Base: 2,738)
Sausage
(n=930)
Means Of Cooking
(Packet Sausages, n=47*)
Brand of Sausage
(Packet Sausages, n=47*)
Yes
Fried
53%
34%
66%
8%
No
% Of Total
Grilled
(3%)
Baked/roasted
Supermarket PL
23%
Denny
21%
11%
Galtee
Type of Sausages
From butchers/counter
Boiled
(e.g. in Stew)
4%
58%
Stir fried
2%
15%
Others
37%
Regular packet sausages
Cocktail sausages
26%
15%
Lidl/Aldi
Don’t know
25%
2%
3%
Vegetarian 1%
*Caution: Very small base
94
Bacon Overview
(Base: All Using bacon at Last Nights Dinner, n=115)
Red Meat @ Last Nights Dinner
(Base: 2,738)
Bacon
(n=930)
Means Of Cooking
(Packet Bacon/Rashers, n=83)
Brand of Bacon
(Packet Bacon/Rashers, n=83)
Yes
Fried
47%
34%
66%
12%
Grilled
No
% Of Total
(4%)
Baked/roasted
Type of Bacon/Rashers
Sliced from
butchers counter
Boiled
(e.g. in Stew)
22%
Supermarket PL
Denny
13%
Galtee
13%
Others
10%
18%
14%
14%
Stir fried
6%
Don’t know
6%
72%
Packet bacon
Turkey or other rashers
24%
39%
Lidl/Aldi
2%
95
Lamb Preparation
(Base: All Using Lamb at Last Nights Dinner, n=91*)
Red Meat @ Last Nights Dinner
(Base: 2,738)
Yes
Lamb
(n=930)
34%
66%
10%
No
Boiled
(Stew/Casserole)
16%
Fried
15%
15%
53%
Oven baked
Or roasted
2%
Grilled
*Caution: Very small base
Stir
Fry
96
Pizza Overview
(Base: All Dinners/Evening Meals; n=3,946)
Pizza
% Eaten
Last Night
% Any Time
Past Week
Pizza Consumption x Day of week
Adults
Adults
(Base: 3,225)
24%
2
3
4
M
T
W
4
5
6
T
F
S
3
4%
S
(n=354) (n=420) (n=440) (n=419) (n=349) (n=319) (n=301)
Kids
Kids
(Base: 1,396)
24%
2
3
4
M
T
W
10
11
6
3
6%
T
F
S
S
(n=203) (n=223) (n=247) (n=240) (n=228) (n=219) (n=209)
Pizza consumption clearly peaks on weekend “treat” nights
97
Pizza Overview
(Base: All Pizza Based Meals, n=109)
Pizza As % Of All Meals
Others
96%
Pizza – Share Of Meals X Lifestage
Yes
4%
Young
& Free
Early
Settlers
Mid Age
No Kids
Young
Family
Est’d
Family
Mature
Family
Empty
Nester
(n=507)
(n=78)
(n=314)
(n=408)
(n=475)
(n=441)
(n=473)
7%
5%
4%
4%
4%
3%
1%
24% had pizza on at least one night of the week
Top/Ingredients Accompanying Pizza
34%
Chips/waffles/wedges
31%
Fresh Vegetables
22%
Cheese
16%
Red Meat
2
13
15
29
13
4
Pizza Incidence x Day of Week
(54%)
(16%)
Mon
Tues
Wed
Thurs
Fri
Sat
Sun
(n=354)
(n=420)
(n=440)
(n=419)
(n=349)
(n=319)
(n=301)
(34%)
12%
(9%)
Condiments/Sauces/Relish
10%
(40%)
7%
20
(16%)
Bread
Potatoes
% of
all Pizza
6%
5%
4%
3%
4%
3%
2%
(10%)
( ) = % of Total Meals
98
Pizza Overview
(Base: All Having Pizza For Last Night’s Dinner, n=100*)
Types of Pizza
Frozen Pizza Brand
(n=76*)
Chilled
Goodfellas
Prepared
@ home
Takeaway
No idea
8%
4%
4%
8%
Aldi/Lidl
11%
65%
Frozen
17%
Chicago Town
13%
Supermarket brand
12%
Other
(W10,11)
39%
Dr. Oetker
9%
16%
Ristorante
7%
Green Isle
3%
Other
4%
Don’t know
3%
*Caution: Very small base
99
Fish Overview
(Base: All Dinners/Evening Meals; n=3,946)
Fish X Day of Week
Any
Fish*
Dish
Last
Night
Adults
10%
Fish &
Chips
3%
Fish With
Vegetables
Etc
5%
Adults
8
5
44%
11
10
5
5
5
4
2
(Base: 3,781) Any day
In past
Week
10
16%
21%
M
(n=354)
T
4
W
17
7
7
7
4
2
T
7 Any Fish
3 Fish w veg
1 Fish & Chips
2
F
S
S
(n=420) (n=440) (n=419) (n=349) (n=319) (n=301)
Kids
Last
Night
8%
3%
13%
Kids
5
2
1
(Base: 1,326)
Any day
In past
Week
12
4
3
8
5 8
2
4
W
T
9
6
3
3
2
F
S
7
5 Any Fish
2 Fish w veg
Fish & Chips
27%
11%
11%
M
(n=203)
T
S
(n=223) (n=247) (n=240) (n=228) (n=219) (n=209)
100
Fish Overview
(Base: All Meals with Fresh or Frozen Fish, n=231)
Fish Type
Nature Of
Fish Product
Breed of
Fish
Brand of
Frozen Fish
(Claimed)
(n-=232)
(n-=232)
(n-=100*)
Plain
Breaded
Fresh
19%
58%
Smoked
Battered
Cod
35%
Salmon
34%
60%
16%
7%
Haddock
15%
Shellfish
12%
Mackerel
42%
Shaped
7%
Sea Bass 5%
Trout 3%
Other
Other 4%
Aldi/Lidl
22%
Birds Eye
17%
Private label
15%
Youngs
13%
Jamie Oliver
1%
9%
Don’t know 2%
*Caution: Small Base
26%
6%
Coley 4%
Frozen
Donegal Catch
Other
13%
101
Pasta Overview
(Base: All Using Pasta For Last Night’s Dinner, n=372)
Brands Used
Roma
19%
Tesco
19%
Dolmio
18%
Aldi/Lidl
18%
Dunnes Stores
Heinz
5%
3%
SuperValu 2%
SuperQuinn 2%
Other own brand 2%
Napolina 2%
Tratoria Verde 1%
Don’t know
4%
102
Soup Overview
(Base: All having Soup For Last Night’s Dinner, n=97*)
Types of Soup
Powered
Other
Tinned
9%
Fresh (Chilled))
Shop bought
8%2%
39%
Made fresh
@ home
15%
26%
Packet soup
*Caution: Very small base
103
Soup Overview
(Base: All Using Soup At Last Night’s Dinner, n=99*)
Type of Soup
Soup As Part Of
Last Night’s Dinner?
(Base: Meal Preparers)
No
96%
4%
Yes
Made fresh
at home
39%
Fresh soup
bought (chilled)
16%
Packet soup
26%
Powdered
Tinned
Other
*Caution: small base
8%
9%
2%
104
Shop Bought Sauces Overview
(Base: All Using Shop-Bought Sauces; n=366 meals)
Using Shop Bought
Sauces Last Night
(Base Meal Preparers)
21%
Dolmio
17%
Lidl/Aldi
13%
Knorr
Tesco PL
No
87%
13%
Yes
7%
Erin
5%
Roma
4%
Lloyd Grossman
4%
Dunnes PL
4%
McDonnells
3%
SuperValu PL
3%
Other PL
1%
Sacla, Jamie Oliver, Bertolli
Napolina & Seriously Good <1%
Other
19%
105
White Meat Overview
(Base: All Using White Meat At Last Night Dinner, n=511 Meals)
Main Cooking
Method
Type Of White
Meat Used
White meat
Usage
64%
Chicken breast
Whole chicken
No
81%
19%
Yes
19%
Chicken leg
8%
Chicken wings
5%
Turkey breast
4%
Turkey whole
1%
Turkey leg
0%
Other
(Base: All Chicken/Turkey n=
Oven 30%; Stir fried 30%
Oven 86%
Oven 55%; Boiled 25%
8%
106
Cheese Overview Incidence As Ingredient X Meal Type
(Base: All Evening Meals, n=3,946)
52%
Mexican Dish
40%
Egg Based Dish
Diner style favourites
13%
Stir fry with meat
12%
Pasta with sauce
35%
fish/shellfish dish
9%
Light meal (e.g. Toastie)
35%
Chicken Dish
7%
Italian food (lasagne, pasta)
33%
Meat & two veg
5%
Vegetarian dish
32%
Stew/casserole
3%
Pie or pasta
17%
Cheese is a common companion of most meal types, particularly
Italian, Mexican and Omelettes/Light Meals
107
Cheddar Cheese Overview
(Base: All Using Cheese with Last Nights Dinner, n=429 Meals)
Type of
Cheese
Cheese With Last
Nights Dinners
Brand of Cheddar
(All Cheddar Users, n=298)
36%
Blocked cheddar
28%
Grated cheddar
17%
Parmesan
No
84%
16%
Yes
Sliced cheddar
6%
Goats cheese
3%
Easi Singles/
Processed
Other
2%
16%
Aldi/Lidl
21%
Supermarket PL
18%
Kilmeaden
15%
Charleville
13%
Dubliner
9%
Avonmore
6%
Wexford
5%
Galtee
2%
Kraft
1%
Mitchelstown
1%
Other
6%
Don’t know
4%
108
Condiments And Sauces Overview
(Base: All Evening Meals At Home; n=2,589)
Condiments/Sauces Used
(Base: All Used Condiments; n=1,397 Meals)
Any Condiments/Sauces Used
At Last Nights Dinner
(n=2,589 Meals)
Ketchup
32%
% of Total
Meals
15%
Gravy
32%
14%
Mayonnaise
Yes
No
54%
46%
15%
7%
Brown Sauce
8%
6%
Vinegar
8%
4%
Mustard
7%
3%
Salad Dressing
5%
2%
Chutney
4%
2%
Salad Cream
3%
1%
Relish
2%
1%
Pickles/Gherkins
2%
1%
Dips 1%
1%
109
Condiments – Adding To Dinner
(Base: All Evening Meals At Home; n=2,589 Meals at Home)
60%
Salt
51%
Pepper
15%
Oil
Tomato Sauce
Vinegar
12%
8%
Brown Sauce (HP)
4%
Relish & Chutney
3%
None of these
20%
110
Hot Drinks Overview
(Base: All Having Hot Drinks After Dinner; n=733)
Incidence Of Hot
Drinks After Dinner
Tea
65%
(Base: n=3,946 Adults, n=1,396 Kids)
Coffee
(Instant)
Adults
Kids
Kids or
Adults
29%
27%
Coffee
(Fresh)
5%
29%
Herbal
Tea
Alcohol
Based
15%
9%
3%
111
Vegetables Overview
(Base: All Serving Vegetables With Last Night’s Dinner; Adults n=1,659, Kids n=627)
% Serving Any
Vegetables
Adults
Carrots
52%
Onions
53%
47%
Kids
No
Adults
56%
44%
Yes
Yes
57%
48%
Potatoes
No
Kids
42%
36%
37%
Peas
24%
Tomatoes
24%
23%
Peppers
23%
20%
Garlic
23%
20%
Mushrooms
22%
19%
Broccoli
19%
19%
27%
Sweetcorn
11%
12%
Parsnips
10%
9%
Cauliflower
10%
9%
Lettuce
9%
6%
Celery
8%
8%
Others <7%
Average Portions 2.6
2.2
112
Types Of Chips/Wedges/Waffles
(Base: All Using Chips at Last Nights Dinner, n=425 meals)
Types of Chips/Waffles/Wedges
% Chips/Waffles/Wedges
at Last Nights Dinner
43%
Frozen Oven Chips
Homemade
From Potatoes
No
84%
16%
Any Time In Past Week = 42%
37%
Yes
Shop Bought
Frozen Wedges
9%
Homemade Wedges
5%
Potato Waffles
5%
113
What Ireland Ate Last Night
-A study into last night’s evening mealNovember 2011
Growing the success of Irish food & horticulture