October 2015
Fisher College of Business
Office: Fisher 560
The Ohio State University
2100 Neil Avenue
Columbus, OH 43210
Phone: 732-567-5336
Email: zane.7@osu.edu
EDUCATION
Ph.D., Marketing, 2018 (Expected)
The Ohio State University, Columbus, OH
B.S., Business Administration (Concentration: Marketing), magna cum laude, 2012
The College of New Jersey, Ewing, NJ
RESEARCH INTERESTS

Social Influence

Inference Making

Lay Theories

Self-perceptions
REFEREED JOURNAL ARTICLES
Zane, Daniel M., Julie R. Irwin, and Rebecca Walker Reczek, “Do Less Ethical Consumers
Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of
Others,” conditionally accepted at the Journal of Consumer Psychology .
SELECTED RESEARCH IN PROGRESS
“The Benefits of Distraction: Distracting Ads Cue Consumers to Infer Product Liking through
Metacognitive Inferences” with Robert W. Smith and Rebecca Walker Reczek.
“Sharing and Expertise” with Rebecca Walker Reczek.
“Simplicity = Success” with Rebecca Walker Reczek.
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October 2015
HONORS & AWARDS

Fellow, Robert Mittelstaedt Doctoral Symposium, University of Nebraska, 2016

Fellow, Haring Symposium, Indiana University, 2015

Phi Kappa Phi National Honor Society, 2012

Beta Gamma Sigma Academic Scholarship Recipient, 2011

Beta Gamma Sigma International Business Honor Society, 2011-present
CONFERENCE PRESENTATIONS ( * denotes presenter)
Zane, Daniel M.*, Julie R. Irwin, and Rebecca Walker Reczek, “Do Less Ethical Consumers
Denigrate More Ethical Consumers? The Effect of Willful Ignorance on Judgments of
Others.” Presented at 2015 meetings of the Association for Consumer Research, October 1-4,
New Orleans, LA.
Zane, Daniel M.*, Julie R. Irwin, and Rebecca Walker Reczek, “Disparaging Ethical Others:
When and Why Willfully Ignorant Consumers Negatively Judge Others who Seek Out
Ethical Product Information.” Presented at 2015 Decision Sciences Research Forum, April
17, Ohio State University, Columbus, OH.
Zane, Daniel M.*, Heather Hawkes * , and Karen Becker-Olsen, “It’s Not Easy Being Green: An
Investigation of Habits and Self-Perception in Building Increased, Sustained Environmental
Efforts.” Presented at 2013 Eastern Communication Association Conference, Pittsburg, PA.
PROFESSIONAL SERVICE
Conference Reviewer (competitive paper and poster session):

Society for Consumer Psychology
INDUSTRY EXPERIENCE
Marketing Analyst, The Agency Inside Harte-Hanks, Yardley, PA
Social Media Analyst, HCD Research, Flemington, NJ
Marketing Associate, Princeton Professional Communication, Pennington, NJ
ACADEMIC AFFILIATIONS
2013
2011-2012
2010
Association for Consumer Research (ACR)
Society for Consumer Psychology (SCP)
Ohio State University Decision Sciences Collaborative
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October 2015
RELEVANT COURSEWORK
Marketing

Consumer Behavior Seminar I

Consumer Behavior Seminar II

Marketing Models
Psychology

Basic Principles of Social Psychology

Social Cognition

Attitudes & Persuasion
Kentaro Fujita
Russell Fazio
Duane Wegener

Psychology of Judgment & Decision Making Ian Krajbich

Introduction to Cognitive Science Jay Myung
Methods

Research Methods in Social Psychology

Statistical Methods in Psychology I

Statistical Methods in Psychology II

Mediation & Moderation Analysis

Psychometrics
Rebecca Walker Reczek
H. Rao Unnava, Patricia West
Nino Hardt, Mingyu (Max) Joo
Richard Petty
Duane Wegener
Paul De Boeck
Andrew Hayes
Michael Edwards
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