Introduction

PERIscope is Bord Bia‟s comprehensive review of food attitudes, shopping and cooking trends amongst a
nationally representative sample of adults.

In previous waves of the research, biennial studies were produced for ROI/NI/GB and for other European
countries (including France, Germany, Belgium, Spain, Netherlands, Sweden, New Zealand and the US).
In 2015, the countries were amended and research was conducted in ROI, GB, France, Germany, Spain,
Netherlands and the US. In addition, China was a new market added this year.

In 2013, Bord Bia took the decision to combine both studies in order to obtain a more detailed perspective
on how consumers view food related issues and report their behaviours across 10 countries. PERIscope
2015 therefore, as in 2013, provides research findings for the ROI/GB and Continental study in one year.

Over the various studies we have held many questions constant to allow tracking over time; we also
include topical issues as they arise.

This deck is designed to provide a thorough flavour of the PERIscope 2015 results for Spain. The
charts included represent the study results. More detailed information is available in the tabular
reports.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
2
Research Method

Online survey conducted by Ipsos MRBI on behalf of Bord Bia.

The research was conducted among a representative sample of adults aged 18+ in Spain.

Quotas were set on sex, age, region and social class to ensure a representative sample.

Sample size 1,000.

Fieldwork was conducted between June and July 2015.

Please note, there may be discrepancies in relation to some of the „total‟ figures within this report. This
is due to rounding (e.g. “slightly agree” at 45, “strongly agree” at 30, “agree” at 76).

Where new statements have been added or in instances where question wording and/or format may
have changed, missing data is represented by „n/a‟.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
3
Contact Details

For further information about Bord Bia‟s PERIscope 2015 study, please email info@bordbia.ie or Tel: 01
6685155.

All content provided in this pack is also available on the Bord Bia website, www.bordbia.ie
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
4
(Base: All Adults 18+)
Profile of Sample – 2015 (I)
5
%
Male
Female
SEX
AGE
SPAIN
2015
SPAIN
2015
Under 25
9
25-34
19
49
35-44
20
45-54
17
55+
34
51
SOCIAL CLASS
SPAIN
2015
Upper*
56
Lower
44
*Upper is classified as all earning above €40,001
Quota info updated in 2015.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Profile of Sample – 2015 (II)
6
%
HOUSEHOLD
COMPOSITION
REGION
WORKING
STATUS
SPAIN
2015
SPAIN
2015
SPAIN
2015
Single
4
Dual
33
3+
64
Barcelona
10
North East
12
East
15
South
20
Madrid
14
Centre
9
North West
10
North
10
Working full time/
self-employed
Working part time
62
Student
7
7
Other*
24
*Other includes housewife, retired, unemployed
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Profile of Sample (I)
7
%
SPAIN
2006
Male
Female
49
51
SPAIN
2008
50
50
SPAIN
2010
49
51
SOCIAL CLASS
AGE
SEX
SPAIN
2013
49
51
SPAIN
2015
49
SPAIN
2006
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
18-24
13
13
10
10
9
25-34
20
20
22
21
Upper*
SPAIN
2006
SPAIN
2008
SPAIN
2010
18
19
19
SPAIN
2013
SPAIN
2015
16
19
56
35-44
19
19
21
45-54
15
15
17
55+
33
33
20
20
16
17
33
34
51
Lower
82
81
81
84
44
30
*Upper is classified as all earning above €40,0001
Quota info updated in 2015.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Profile of Sample (II)
8
%
HOUSEHOLD COMPOSITION
SPAIN SPAIN SPAIN SPAIN SPAIN
2006 2008 2010 2013 2015
Single
Dual
7
27
7
31
9
28
7
4
30
33
SPAIN SPAIN SPAIN SPAIN SPAIN
2006 2008 2010 2013 2015
Barcelona
13
13
10
North East
9
9
12
East
South n/a** n/a**
3+
Madrid
66
62
63
64
WORKING STATUS
REGION**
15
15
15
19
20
20
14
14
14
Centre
8
8
9
North West
11
11
10
North
10
10
10
SPAIN SPAIN SPAIN SPAIN SPAIN
2006 2008 2010 2013 2015
Working full
time/selfemployed 56
53
Working part
time 6
9
Student 8
9
64
**Geographic breakdown of regions different in ’06 & ‘08
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
51
49
62
9
10
6
7
7
7
Other* 30
29
34
35
24
*Other includes housewife, retired, unemployed
(Base: All Adults 18+)
Incidence of Dependent Children Living in
Household
9
%
SPAIN
2006
SPAIN
2008
SPAIN
2010
43
Yes
55
45
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN
2015
38
48
57
57
No
SPAIN
2013
43
62
52
(Base: All Adults 18+)
Incidence of Food Allergies In The Household
%
New question in 2013
SPAIN
2013
SPAIN
2015
27%
23%
Allergies Mentioned Amongst All Adults:
•
•
•
•
•
•
•
•
Yes
Lactose •
•
Milk
•
Nuts/peanuts
•
Wheat (coeliac
condition)
•
Shellfish
•
Eggs
•
Fish
Soy
Q.30a Do you or anybody in your household have any of the following food allergies?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
11%
5%
5%
3%
3%
3%
2%
1%
10
Attitudes Towards Food
Attitudes Towards Food: Summary
12

More than 90% of Spanish adults claim to have a diet that consists of a lot of protein, fruit and vegetables,
while almost 9 in 10 claim to eat high fibre foods and 86% avoid sugary foods / sweets.

Similar to 2013, a significant proportion of Spanish adults admit to rarely having time to eat a proper
breakfast (59%). In line with previous years, almost 7 in 10 admit to often eating ready prepared food.

In terms of utility ownership, 1 in 5 Spanish adults claim to own a Nutri-Bullet, while there appears to be a
further decrease in ownership of smoothie makers. In addition, there seems to be a continuing positive
environmental trend as more households appear to be switching to electric ovens over gas equivalents.

Since 2010, a growing proportion on Spanish adults believe that chilled food is better than frozen food.
However, the majority still consider frozen and chilled to be the same.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Utility Ownership In Home (I)
13
%
SPAIN 2010
SPAIN 2013
SPAIN 2015
95
88
87
96
97
88
55
59
63
36
30
ANY
OVEN
Full oven
– electric
28
Full oven
– gas
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
24
ANY
FREEZER
24
27
Separate freezer*
*Code amended in 2015
(Base: All Adults 18+)
Utility Ownership In Home (II)
14
%
SPAIN 2010
SPAIN 2013
SPAIN 2015
91
80
92
94
84
75
70
66
64
48
15
16
54
19
1
Kettle
50
Toaster
2
Tagine
3
Smoothie maker / smoothie blender
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
ANY…
Grill
*Code amended in 2015
(Base: All Adults 18+)
Utility Ownership In Home (III)
15
%
SPAIN 2010
SPAIN 2013
SPAIN 2015
87
81
62
44
43
59
62
59
56
82
59
43
30
24
24
20
24
27
20
n/a n/a
Deep…
Sandwich…
Food…
Wok
Steamer
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Coffee…
Nutri/…
*New code added in 2015
(Base: All Adults 18+)
Utility Ownership In Home – 2015 VS. 2013 Differences
(I)
%
SPAIN 2015
4
3
1
3
4
1
1
-2
ANY
OVEN
Full oven
– electric
Full oven
– gas
-2
ANY
FREEZER
Separate
freezer
unit
Kettle
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Toaster
Tagine
Smoothie
maker/
smoothie
blender
16
(Base: All Adults 18+)
Utility Ownership In Home – 2015 VS. 2013 Differences
(II)
%
SPAIN 2015
2
ANY
MICROWAVE
4
3
=
Grill
Deep
Fat Fryer
Sandwich
maker
6
Food
processor
Q.49 Which of the following do you have in your home?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
3
3
Wok
Steamer
5
Coffee
maker
17
(Base: All Adults 18+)
Attitudes to Food (I)
18
% Applies a lot/a little
96
95
94
93
92
I try to eat a lot of fruit and vegetables
88
88
89
I tend to pick foods that are easy to prepare
83
84
95
94
93
90
91
89
86
90
84
82
I like to try new foods
I always try to eat high fibre foods
59
61
I rarely have time to eat a proper breakfast
65
53
52
Q.1 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
(Base: All Adults 18+)
Attitudes to Food (II)
19
% Applies a lot/a little
Food is one of the few pleasures I have left*
87
90
89
n/a
n/a
86
84
88
I tend to avoid sugary foods/sweets
I tend to pick foods that are quick to cook
76
I would often eat „ready prepared‟/ „convenience meals‟
I always try to buy brands that use
environmentally sensitive packaging*
Protein is an important part of my diet**
52
87
69
69
72
57
85
85
n/a
n/a
n/a
n/a
n/a
n/a
Q.1 I am now going to read out some things people have said about their attitudes to the food they eat.
For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
80
82
80
81
83
90
93
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
* New statement added in 2010
** New statement added in 2015
(Base: All Adults 18+)
Attitudes to Frozen Vs. Chilled Food
20
%
Frozen food is always better than
chilled food
Frozen food is usually better than
chilled food
About the same
SPAIN
2010
SPAIN
2013
SPAIN
2015
6
4
3
12
18%
11
16%
12
14%
47
49
55
28
Chilled food is usually better than
frozen food
22
Chilled food is always better than
frozen food
5
36%
31
38%
27%
7
7
* ’06 & ’08 data not comparable – wording change in 2010
Q.13 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet
in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Attitudes Towards
Cooking
Attitudes Towards Cooking: Summary

The level of Spanish culinary expertise appears to be in continuing decline since 2006. In comparison to
2013 there has been a slight increase among those who can cook a simple dinner, while a further decline
has been recorded among more skilled cooks. Females and those aged 45+ tend to be more competent
cooks overall.

In addition, there appears to be a further increase in the regular use of ready prepared ingredients on a
weekly basis.

However, over 4 in 10 Spanish adults now acknowledge that cooking is important because eating well is
important and there has been a decline in the proportion of people who feel cooking is a chore.

Overall, the Spanish attitude towards convenience meals continues to be positive, with almost 7 in 10
believing that convenience meals are filling. While almost 6 in 10 claim that they are a good substitute for
home cooking when time is limited.

Quality and healthiness record an increase in importance for Spanish adults when preparing / eating a
meal at home. However, value for money and price appear to have become less significant, with a return
to rankings recorded in 2008.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
22
(Base: All Adults 18+)
Level of Cooking Expertise
23
%
Can‟t boil an egg
Can cook basic snacks (e.g.
beans on toast)
Can cook a simple dinner (e.g.
meat and three veg.)
SPAIN
2006
2
SPAIN
2008
2
7
9
SPAIN
2010
SPAIN
2013
SPAIN
2015
2
2
14
14
26
30
42
50
45
11
9
9
4
16
31
30
25
Would be confident that I could
produce a good Sunday roast
with all the trimmings
Would enjoy having a dinner
party where I do all the cooking
27
52
33
27
Q.3 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Level of Cooking Expertise – 2015
24
%
Can‟t boil an egg
Can cook basic snacks
(e.g. beans on toast)
Can cook a simple
dinner (e.g. meat and
three veg.)
AGE
SEX
SPAIN
2015
Male
Female
18-24
25-34
2
3
1
7
6
*
27
29
35-44
*
8
45+
Main/Joint
Shopper
2
12
1
10
37
26
29
42
52
49
8
10
17
14
21
30
37
34
Would be confident that
I could produce a good
Sunday roast with all the
trimmings
28
56
45
34
Would enjoy having a
dinner party where I do
all the cooking
9
8
28
10
10
38
7
14
Q.3 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitude to Cooking
25
%
SPAIN
2006
SPAIN
2008
15
16
A chore – something that has
to be done
Important because eating well
is important
Good fun at times
SPAIN
2010
SPAIN
2013
SPAIN
2015
22
23
19
39
38
44
23
23
27
35
36
30
57%
50%
39%
A passion – I love food
20
21
16
Q.4 And which of these phrases best describes your attitude to cooking?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
23
39%
16
37%
14
(Base: All Adults 18+)
Attitude to Cooking – 2015
26
%
AGE
SEX
SPAIN
2015
35-44
45+
Main/Joint
Shopper
Male
Female
18-24
25-34
A chore – something
that has to be done
19
19
20
22
23
16
19
18
Important because
eating well is important
44
45
43
40
46
42
45
45
Good fun at times
23
23
22
26
22
24
22
22
A passion – I love food
14
13
15
12
13
14
15
15
Q.4 And which of these phrases best describes your attitude to cooking?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitude Towards Eating & Cooking
27
% Applies a lot/a little
We use a lot of ready to eat foods in our household
n/a
39
64
66
68
87
91
90
82
90
I only eat out for special occasions
I‟m too busy to cook meals as often as I would like
72
70
72
68
71
I really enjoy cooking and being able to create a great meal
85
83
83
80
82
It is important to spend time over dinner as a family
86
Q.1 The following are things people have said about their attitudes to the food they eat and cooking.
For each one, please indicate whether that statement applies to you personally a lot; a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
93
94
93
92
(Base: All Adults 18+)
Incidence Of Attending/Taking Cooking Classes In
Past 3 Years
New question in 2010
% Yes
SPAIN 2010
SPAIN 2013
SPAIN 2015
9
11
12
Yes
In 2015, Higher Amongst:
•
•
•
•
35-44 yrs
Higher income group
Food is a passion
Entertaining at home more often
Q.5 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
28
(Base: All Adults 18+)
Frequency of Preparing/Cooking Meals From
Scratch
29
%
SPAIN
2006
Once/few times a day
Few times a week
56
SPAIN
2008
Once/few times a month
Less often
Never
22
8
8
4
3
Average 2-3 times
per week
SPAIN
2013
SPAIN
2015
51
52
55
21
25
62
20
Once a week
SPAIN
2010
8
5
3
2
2-3 times
per week
7
9
6
5
2-3 times
per week
7
7
9
4
3
8
4
2
Once
a day
2-3 times
per week
Q.6 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
24
(Base: All Adults 18+)
Frequency Of Cooking Meals From Scratch
Compared To 12 Months Ago
30
%
SPAIN
2006
More often
SPAIN
2008
SPAIN
2010
SPAIN
2013
9
22
29
39
About the same
31
 25-34 yrs, those who can cook,
food is a passion, entertaining at
home more often, 3+
households.
80
70
62
52
Less often
SPAIN
2015
10
8
9
9
62
7
Q.7 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch?
(i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All who prepare own meals)
Preparation of Food x Volumetrics – Overview
%
*‘Previous data not available as question format
changed year on year
(% prepare own meals)
SPAIN
2013
(78%)
SPAIN
2015
(82%)
Grilled
10
10
Boiled
12
12
Oven baked/roasted
14
15
On the hob
12
13
Uncooked/ cold
12
12
Fried
12
Microwaved
10
Steamed
8
7
Stir fry/wok
Other
9
1
8
1
13
9
Q.14b Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
31
(Base: All who prepare own meals)
Preparation of Food in Home
32
**‘On the hob’ added in 2010
*‘Grilled’ added in 2013
%
Grilled*
64
65
n/a
n/a
n/a
74
81
Boiled
85
84
92
93
89
89
Oven baked/roasted
n/a
72
Uncooked/ cold
79
85
85
83
80
82
Fried
86
77
On the hob**
n/a
Microwaved
46
51
50
51
Stir fry/wok
80
87
58
65
72
69
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
78
76
57
58
57
Q.14b Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
89
91
70
58
Steamed
97
95
(Base: All Adults 18+)
Frequency of Using Ready Prepared Ingredients
%
9
9
Once/few times a day
7
12
11
Few times a week
Once a week
19
19
23
16
17
14
17
15
20
19
19
20
20
Once/few times a month
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
20
21
23
19
23
Less often
Never
25
23
10
11
12
14
12
Q.8 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
33
(Base: All Adults 18+)
Frequency of Using Ready Prepared Ingredients –
2015
34
%
AGE
SEX
SPAIN
2015
Male
Female
18-24
25-34
35-44
45+
Main/Joint
Shopper
Once/few times a day
9
9
10
11
12
11
8
11
Few times a week
25
26
24
24
21
33
Once a week
17
16
16
16
14
20
21
20
16
13
17
Once/few times a month
26
29
27
19
20
22
18
Less often
Never
20
10
23
18
10
22
9
15
8
17
4
19
18
7
13
Q.8 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be
added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
9
(Base: All Adults 18+)
Attitude Towards Convenience Meals (I)
35
% agree strongly/slightly
Are easy to cook
81
83
Are easy to prepare
81
83
48
48
47
Are filling
50
Are a good substitute for home
cooked meals when time is limited
90
88
87
54
56
54
56
64
68
59
60
58
58
58
Q.12 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
88
88
87
80
84
85
Are quick to cook
Are expensive
89
87
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
(Base: All Adults 18+)
Attitude Towards Convenience Meals (II)
36
% agree strongly/slightly
Taste great
37
41
41
44
Have poor quality ingredients
25
Are good value for money
35
37
35
29
35
34
33
35
32
31
Always have at home
Have natural ingredients/ good for you
30
51
37
40
43
21
19
21
20
19
Q.12 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals
you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
(Base: All Adults 18+)
Incidence of Eating Convenience Meals
37
%
SPAIN
2006
SPAIN
2008
SPAIN
2010
More often
9
11
8
Less often
27
26
25
SPAIN
2013
SPAIN
2015
13
11
30
Q.11 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often
or about the same?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
24
(Base: All Adults 18+)
Ranking of Factors Considered Important When
Eating/Preparing Food in Home
%
1st
Taste
11
15
13
Quality
14
Freshness
Enjoyment
Safeness of food
Nutritional value
Value for money
Price
Variety
24
29
25
20
29
19
22
18
16
12
12
12
Healthiness
Ease of preparation
1st/2nd
5
5
7
4
7
6
5
6
6
8
7
8
5
9
6
3
5
n/a
5
3
5
38
34
34
29
32
26
23
27
10
9
11
8
12
12
10
11
11
19
16
20
14
22
14
6
n/a
SPAIN 2015
SPAIN 2013
SPAIN 2008
11
11
9
12
Q.24 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the
following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
38
Food Behaviours
At Lunch Time
Food Behaviours At Lunch Time: Summary

Just over 3 in 10 Spanish adults now claim to eat their lunch at work, which represents a growing trend
since 2010 whereby less of the Spanish population are eating lunch at home.

In addition, there has been a downward trend in those bringing their lunch to work and a corresponding
increase in the proportion of those going out to eat lunch.

Sandwiches and fruit are the items most commonly found in the lunchboxes of Spanish children. Juice
and water are the most popular drinks, while water is found in less than half of lunchboxes, followed by
smoothies in just over a third.

Similarly to 2013, cereal bars and cheese snacks are less popular, while crisps and popcorn are only
present in very few lunchboxes.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
40
(Base: All Adults 18+)
Place Where Lunch is Usually Eaten
41
%
New question in 2010
SPAIN
2010
SPAIN
2013
SPAIN
2015
At work
25
28
32
At home
75
72
68
Q.16 During the week, do you usually eat lunch at work or at home?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All who usually eat lunch at work)
Change In Frequency Of Workplace Lunchtime
Habits (I)
42
New question in 2010
Bring in my own lunch
SPAIN
2010
More often
SPAIN
2013
54
Less often
31
No change
15
60
Prepare my lunch at work
SPAIN
2015
SPAIN
2010
SPAIN
2013
SPAIN
2015
11
12
14
69
68
63
21
20
23
54
24
25
15
22
Q.17 For lunch at work, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All who usually eat lunch at work)
Change In Frequency Of Workplace Lunchtime
Habits (II)
43
New question in 2010
Go out to eat lunch
SPAIN
2010
SPAIN
2013
20
More often
Go out & get sandwich & bring it back to work
SPAIN
2015
SPAIN
2010
SPAIN
2013
SPAIN
2015
11
11
10
67
68
22
21
26
35
59
Less often
48
No change
17
21
48
26
Q.17 For lunch at work, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
64
27
(Base: All Adults 18+)
Responsible For Preparing Kids Lunch Box
New question in 2010
% Yes
SPAIN 2010
21
SPAIN 2013
26
SPAIN 2015
25
Yes
In 2015, Higher Amongst:
• 35-44 yrs
• Entertain at home more
Q.18 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
44
(Base: All who pack kids lunch boxes)
Usual Contents Of Kids Lunch Boxes
%
New question in 2010
Sandwiches
63
5
4
Crisps
Popcorn
1
3
7
5
63
62
62
Fruit
31
Smoothie
36
35
53
52
Juice
Milk
13
45
39
52
35
36
34
Yoghurt
Other
63
19
19
Bottle of water
Cheese snack/cheese strings
68
71
25
26
28
Cereal bars
21
23
21
15
18
17
Q.19 What would their lunch boxes usually contain?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
45
SPAIN 2015
SPAIN 2013
SPAIN 2010
Eating in Home
Eating In Home: Summary
47

Similar to all previous years, approximately 4 in 10 claim to have responsibility for always preparing their
own meals, while a further 3 in 10 claim to take responsibility for meal preparation some of the time.

Since 2010, Spanish families appear more likely to sit down together for breakfast, with just over a quarter
claiming to eat together every morning. The majority still tend to do this most frequently at the weekend.

In 2015, there has been an increase in the types of entertaining done at home. Similar to 2010, Spanish
adults are more likely to have friends over and have a romantic meal at home instead of going out.

Interestingly, family celebrations at home appear to have become increasingly popular over the past five
years.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Responsibility for Meal Preparation in the Home
48
%
SPAIN
2006
Always prepare own meal
39
Sometimes prepare own meal
37
Someone else prepares meal
Other/couldn‟t say
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
44
41
44
43
34
39
19
16
2
2
33
31
20
21
25
4
2
2
Q.14a Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All who always prepare own meal)
Profile of Those Responsible for Meal Preparation in
the Home
49
%
AGE
SEX
SPAIN
2006
Male
Female
23
77
SPAIN
2008
30
70
SPAIN
2010
26
74
SPAIN
2013
30
70
SPAIN
2015
31
SPAIN
2006
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
18-24
3
6
7
4
4
25-34
16
18
18
14
18
35-44
21
19
23
60
59
20
22
56
53
69
45+
59
Q.14a Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare
your own meals or does someone else usually do the meal preparation in your household?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+, excluding ‘Not Applicable’)
Frequency of Family Sitting Down for Breakfast
Together
%
New question in 2010
SPAIN
2010
SPAIN
2013
SPAIN
2015
Every morning
22
24
24
Weekdays only
6
4
4
Weekends only
38
42
46
School holidays only
Holidays away from home
Term time only
3
6
*
Never
25
2
6
*
22
Q.15 About how often does your family as a whole sit down to a family or group breakfast?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
2
7
1
17
50
(Base: All Adults 18+)
Incidence Of Entertaining At Home More Often
Nowadays
New question in 2010
% Yes
SPAIN 2010
29
SPAIN 2013
35
SPAIN 2015
31
Yes
In 2015, Higher Amongst:
•
•
•
•
25-34 yrs
Dependent children
Cooking is a passion
Share a recipe via social media
Q.9 Some people are entertaining at home more often nowadays instead of going out to eat or drink.
Do you find that you are entertaining at home more often, or not?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
51
(Base: All entertaining at home more often)
Types Of Entertaining Done More Often Nowadays
New question in 2010
SPAIN
(31%)
(35%)
(29%)
% Entertaining at home more often 2015
% Entertaining at home more often 2013
% Entertaining at home more often 2010
24
22
25
Romantic meal in instead of going out
63
59
65
Having friends over instead of going to pub
or restaurant
62
60
Family celebrations at home instead
54
17
17
17
A few drinks at home with your partner
instead of going to the pub
Other
2
3
4
Q.10 And which, if any, of these types of entertaining in are you doing more often?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN 2015
SPAIN 2013
SPAIN 2010
52
Eating Out of Home
Eating Out Of Home: Summary
54

Similar to 2013, the incidence of eating out in the last 7 days has increased across the board for meals or
snacks eaten in a pub/restaurant/café, takeaway meals and meals or snacks delivered in home.

The proportion of people who claim to have eaten a meal or snack in a pub/restaurant/café has increased
to 78%, and reflects a return to levels recorded pre-recession.

The most frequent type of meal prepared out of home is a takeaway meal. Among those who ordered a
takeaway meal delivered to their home in the past 7 days, an average of 4.3 times a week was recorded.

The proportion of people claiming to have eaten a takeaway in the past week has been creeping steadily
upwards since 2008, while the proportion getting deliveries of snacks or meals to the home is the highest
reported figure since research began.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Meals Eaten Out in the Last 7 Days
Meals or Snacks
on the Premises of
a Pub/Restaurant/Cafe
2015
Takeaway Meals Eaten
Off the Premises Where
They Were Prepared
2015
55
Meals or Snacks
Delivered to
Your Home
2015
Incidence last 7 days
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
Frequency in 2015
(no. of times – excl. zero)
71%
32%
(58%)
(55%)
(68%)
(75%)
(29%)
(26%)
(27%)
(35%)
(32%)
(28%)
(27%)
(24%)
2.3
2.2
4.3
40%
Q.25 In the last 7 days, that is since last……(day of interview), how many of these types of meals, if any, have you eaten? By this I mean main
meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Health & Wellbeing
Health & Wellbeing: Summary
57

Just over 8 in 10 Spanish adults believe their diet to be healthy, with only 3% claiming their diet as fairly
unhealthy.

Attitudes towards diet, nutrition and wellbeing among the Spanish population are overwhelmingly positive
and remain broadly static since 2013.

There is almost universal positive understanding that in order to be healthy it is really important to eat
properly, while almost 8 in 10 consider what they eat to be really important for wellbeing.

84% agreed that they find it difficult to understand nutritional claims on packaging, an increase of 1
percentage point since 2013. When compared to 2013, an identical proportion find it difficult to understand
labelling on food, indicating that despite claims of understanding what it means to be healthy, there is a
gap in the Spanish‟ ability to interpret the healthiness of certain food products.

Almost half of the adult Spanish population with dependent children state that they find it difficult to get
their children to eat vegetables with their dinner. 9 in 10 always try to ensure that their children have a
balanced diet, and 84% are conscious of their children‟s sugar intake, thus reinforcing the importance
placed on eating healthy among Spaniards.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Overall Descriptors of Diet
58
%
My Diet is …
SPAIN
2006
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
Very healthy
10
7
10
9
9
Fairly healthy
71
Not sure
Fairly unhealthy
Very unhealthy
12
81%
Mean
7
*
3.8
67
19
6
1
3.7
74%
64
74%
20
5
*
3.8
Q.29 How would you describe your diet overall?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
69
17
5
*
3.8
78%
81%
73
15
3
*
3.9
(Base: All Adults 18+)
Change in Eating Habits in the Last Year
59
%
SPAIN
2006
More healthy
SPAIN
2008
4
SPAIN
2013
40
36
30
Less healthy
SPAIN
2010
4
33
5
5
Q.30 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN
2015
37
4
(Base: All Adults 18+)
Change in Eating Habits in Last Year – 2015
60
%
AGE
SEX
SPAIN
2015
Male
Female
18-24
25-34
35-44
45+
Main/Joint
Shopper
45
More healthy
37
Less healthy
4
34
4
39
37
33
4
5
7
3
34
3
Q.30 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
38
4
(Base: All Adults 18+)
Attitude Towards Diet (I)
% Agree
Slightly
61
39
36
To be healthy it is really important to eat properly
30
37
92
54
90
55
85
89
70
48
20
42
23
38
37
36
I eat healthy to take control of my life
53
52
22
I eat to feel good and take control of my life*
%
Agree
% Agree
Strongly
26
13
92
68
65
64
50
18
54
43
26
69
42
25
66
SPAIN 2013
27
60
SPAIN 2010
66
SPAIN 2008
63
SPAIN 2006
33
45
34
21
29
SPAIN 2015
* Caution - wording change in 2010
Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitude Towards Diet (II)
% Agree
Slightly
I am often confused about what I should eat to
stay healthy*
I am concerned about my children becoming
obese**
20
19
20
36
36
26
32
31
31
33
32
It‟s not the type of food you eat that causes
health problems, it‟s more the amount you eat
of these foods
I‟ll think about eating healthily when I get older
11
12
15
9
10
4
6
8
n/a
n/a
n/a
n/a
n/a
n/a
9
10
8
n/a
n/a
%
Agree
% Agree
Strongly
33
34
30
31
28
I eat for enjoyment and not for health reasons
62
n/a
n/a
11
17
20
13
19
4
4
6
n/a
n/a
42
42
51
44
45
45
40
38
24
25
28
n/a
n/a
78
78
77
n/a
n/a
43
48
51
46
51
13
14
14
n/a
n/a
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
* New statement added 2010
** Based on all those with
Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
dependent kids in h’hold
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitude Towards Wellbeing
% Agree
Slightly
63
%
Agree
% Agree
Strongly
45
43
Good food can enhance body and
1
mind
36
44
45
90
45
87
45
81
39
30
49
I consider what I eat to be really
important for my wellbeing2
83
60
44
36
32
30
79
29
74
SPAIN 2015
67
SPAIN 2013
31
45
90
74
29
41
73
Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you
agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
SPAIN 2010
SPAIN 2008
SPAIN 2006
(Base: All Adults 18+)
Attitudes Towards Healthy Options
% Applies
A Lot
% Applies
A Little
41
44
34
40
38
47
39
37
33
33
33
41
44
25
25
Healthier foods are always more expensive than
other foods
I am willing to pay more for healthy food and
beverages as long as they taste good
If the label says “Low Fat” or “Reduced Fat”,
then the product will always be a healthy choice
I would like manufacturers to help me eat
healthy
51
55
I find there are never enough healthy food
options when shopping
Choosing healthy food to eat is very limiting and
boring too
5
25
25
27
24
36
15
20
17
15
64
%
Applies
47
45
51
49
46
41
45
49
52
50
51
48
44
56
50
71
67
65
24
27
30
42
38
53
56
52
51
47
46
49
52
49
46
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
88
89
85
89
84
88
84
86
85
83
85
89
88
81
75
95
94
95
93
93
79
81
79
75
83
60
69
69
64
51
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
(Base: All Adults 18+)
Attitude Towards Calories/Fat Content
% Applies
A Lot
38
40
43
45
46
46
46
45
I am more concerned about fat content than calories
45
42
46
52
48
30
33
53
56
53
I always look for a low fat option when buying food
products
40
35
38
37
35
51
45
25
26
27
I always think of the calories in what I eat*
n/a
n/a
%
Applies
% Applies
A Little
54
50
48
44
41
I would like to see more low fat products
65
49
46
46
n/a
n/a
92
90
91
89
87
91
89
88
88
85
93
91
91
88
80
74
72
73
n/a
n/a
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
* New statement added 2010
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitude Towards Balanced/Healthy Diet
% Applies
A Lot
I always try to eat a balanced diet
24
29
34
44
46
49
47
69
66
61
52
55
I try to limit the amount of fast food I consume
27
28
32
39
38
44
41
43
I always check the nutritional labelling on foods
before buying them
44
44
45
53
53
29
23
67
65
60
I try to give the children as much veg as possible*
n/a
n/a
%
Applies
% Applies
A Little
74
65
61
30
30
33
n/a
n/a
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
66
97
94
95
93
93
96
94
93
91
93
88
85
88
82
76
97
95
94
n/a
n/a
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
*Based on those with dependent children
New statement added in 2010
(Base: All Adults 18+)
Attitude Towards Nutrition & Wellness
% Applies
A Lot
%
Applies
% Applies
A Little
36
49
85
36
50
86
51
73
22
48
22
There are not enough product options for people
who suffer food intolerances
87
44
43
I eat to enrich/enhance mental alertness and
spiritual well being
67
70
42
45
87
40
46
86
41
46
87
50
39
89
42
49
91
12
37
49
13
36
49
37
51
SPAIN 2010
My diet is mainly vegetarian*
14
SPAIN 2015
SPAIN 2013
n/a
n/a
n/a
SPAIN 2008
n/a
n/a
n/a
SPAIN 2006
* New statement added 2010
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitude Towards Health Products/Labelling
% Applies
A Lot
I often find it difficult to understand
the nutritional claims on packaging
% Applies
A Little
38
39
39
46
44
45
56
50
40
40
37
44
44
46
54
45
24
14
I often find it difficult to understand
the labelling on food
24
12
52
I am confident that food in the
supermarket is safe*
n/a
n/a
n/a
n/a
44
n/a
n/a
n/a
n/a
68
%
Applies
84
83
84
80
64
84
84
83
78
57
96
n/a
n/a
n/a
n/a
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
* New statement added 2015
Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition.
I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All those with dependent children in h’hold)
Attitude Towards Children‟s Health & Well-Being
69
New question in 2015
% Agree strongly/slightly
I try to ensure that my children have a balanced diet
90%
I am conscious about my children‟s sugar intake
I find it difficult to get my kids to eat vegetables with their dinner
84%
45%
Q.1a The following are some things people have said about children‟s health and well-being.
Please indicate how much you agree/disagree with each statements on a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Environmental Issues
Environmental Issues: Summary
71

Only just over 1 in 10 Spanish adults claim to have never heard of the term „Sustainably Produced‟. This
reflects levels of awareness recorded in 2010. However, just over half the population claim to buy food
with low sustainably produced features, an increase of 13 percentage points since 2013.

Similar to 2013, awareness of „Carbon Footprint‟ is relatively low. Just over half of Spanish adults claim
never to have heard of the term. Awareness and purchase of foods with a low carbon footprint have both
decreased since 2008.

Awareness of „Food Miles‟ has fallen since 2013, with just over 8 in 10 claiming to be unaware of the term.

Approximately 1 in 5 Spanish adults claim to be unaware of the terms „Food Waste‟, „Animal Welfare‟ and
„Conserving Resources‟ in the context of food production. However, a further half state that they
sometimes / actively / always try to buy food which considers these issues.

More than 6 in 10 Spanish adults claim to be “more conscious of environmental issues in their choice of
products nowadays” and to “prefer to buy from companies that are aware of the impact of environmental
issues.”
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitudes towards Sustainably Produced
New question in 2008
#Question amended in 2015
%
SPAIN
2008
SPAIN
2010
SPAIN
2013
12
I have never heard of it before today
72
27
SPAIN
2015
13
In 2015, Highest Amongst
 Working part-time,
27
22
34
I have heard of it but do not consider it important
I consider the term to be a fad
20
25
23
22
13
11
35
18
I sometimes try to buy food with these features
17
25
21
I actively/ always try to buy food with these features
11
17
7
Q.42 Thinking specifically about „Sustainably Produced‟, which of the following statements best describes your
attitude towards the term#
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
housewives
(Base: All aware of sustainability)
Understanding of the Term Sustainably Produced
New question in 2008
#Question amended in 2015
2015
TOTAL
% Aware
SPAIN
2008
(73%)
%
Meeting the needs of the present
without compromising the ability of
future generations to meet their needs
SPAIN
2010
(88%)
%
52
Production practices which do not have
a future affect on the environment
SPAIN
2013
(73%)
%
49
25
73
46
24
GENDER
AGE
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
SPAIN
2015
(87%)
%
26
53 53
53
53
52
54
53
19
25
20
21
21
22
22
Ensuring that future generations have
what we have today
12
10
12
11
12
11
9
12
12
12
Consumption practices which do not
have a future effect on the environment
11
9
10
10
11
9
16
12
10
8
-
-
-
-
-
-
5
3
2
3
4
5
Other -
Don‟t know -
*
*
6
-
7
4
Q.44 What do you understand the term “Sustainably Produced” to mean? #
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Attitudes towards Carbon Footprint
%
New question in 2008
SPAIN
2008
I have never heard of it before today
74
SPAIN
2010
SPAIN
2013
SPAIN
2015
55
54
14
17
11
11
In 2015, Highest Amongst
33
63
I have heard of it but do not consider it important
20
I consider the term to be a fad
21
16
I sometimes try to buy food with low footprint
I actively/ always try to buy food with low footprint
14
12
10
7
4
10
9
 55+yrs
13
5
Q.42 Thinking specifically about „Carbon Footprint‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All aware of Carbon Footprint)
Understanding of the Term Carbon Footprint
75
2015
TOTAL
New question in 2008
% Aware
SPAIN
2008
(63%)
%
The amount of carbon dioxide
which is emitted before a product
reaches the market
SPAIN
2010
(37%)
%
70
15
15
A measure of environmental
damage
15
16
Don‟t know -
*
17
60
60
57
57
60
17
17
23
17
23
14
16
11
12
16
15
12
-
-
-
-
-
-
9
12
5
11
5
14
13
-
22
10
Q.45 What do you understand the term “Carbon Footprint” to mean?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
GENDER
AGE
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
59 58
17
9
-
17
SPAIN
2015
(46%)
%
52
52
An individuals effect on the
environment brought about by the
consumption of products
Other -
SPAIN
2013
(45%)
%
(Base: All Adults 18+)
Attitudes towards Food Miles
76
%
New question in 2008
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
In 2015, Highest Amongst
58
I have never heard of it before today
69
76
81
11
I have heard of it but do not consider it important
I consider the term to be a fad
4
8
I sometimes try to buy food with low food miles
9
I actively/ always try to buy food with low food miles
10
9
10
9
3
2
12
9
5
5
6
4
 Eating well is important
Q.42 Thinking specifically about „Food Miles‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All aware of the term food miles)
Understanding of the Term Food Miles –
Spontaneous
77
New question in 2008
2015
GENDER
% Aware
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
(31%)
(34%)
(42%)
(19%)
The distance that food has to
travel from producer to shop
74
An indication of environmental
impact
48
26
Other
-
Don‟t know
-
61
33
*
22
*
19
14
2
16
19
Q.43 What do you understand the term “Food Miles” to mean?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Male
%
AGE
Female 18-24 25-34 35-44 45+
%
%
%
%
%
65 64
66
61
53
80
63
12
17
20
21
9
13
3
-
-
6
-
1
21
17
19
20
11
22
(Base: All Adults 18+)
Attitudes towards Food Waste
78
%
New question in 2015
SPAIN
2015
In 2015, Highest Amongst
I have never heard of it before today
21
 Females
I have heard of it but do not consider it important
17
 Those with dependent
I consider the term to be a fad
10
I sometimes try to buy food with this issue
25
I actively/ always try to buy food with this issue
27
children in household
Q.42 Thinking specifically about „Food Waste‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All aware of Food Waste)
Understanding of the Term Food Waste
New question in 2015
TOTAL
Food that is bought but not
consumed and thrown away
18
Excess food packaging
Other
Don‟t know
FeMale male 18-24 25-34 35-44 45+
%
%
%
%
%
%
71
Food that goes out of date
before it is consumed
7
*
3
70
72
70
73
70
70
21
16
19
16
21
18
5
9
10
7
7
7
-
*
-
-
-
*
4
3
2
3
1
5
Q.45a What do you understand the term „Food Waste‟ to mean?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
2015
AGE
GENDER
SPAIN
2015
(79%)
%
% Aware
79
(Base: All Adults 18+)
Attitudes towards Conserving Resources
New question in 2015
%
SPAIN
2015
In 2015, Highest Amongst
I have never heard of it before today
25
 Females
I have heard of it but do not consider it important
17
 35-44 yrs
I consider the term to be a fad
11
I sometimes try to buy food with this issue
25
I actively/ always try to buy food with this issue
23
Q.42 Thinking specifically about „Conserving Resources‟, which of the following statements best describes your
attitude towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
80
(Base: All Adults 18+)
Attitudes towards Animal Welfare
New question in 2015
%
SPAIN
2015
I have never heard of it before today
17
I have heard of it but do not consider it important
16
I consider the term to be a fad
13
I sometimes try to buy food with this issue
29
I actively/ always try to buy food with this issue
26
In 2015, Highest Amongst
 45-54 yrs
 Males
Q.42 Thinking specifically about „Animal Welfare‟, which of the following statements best describes your attitude
towards the term?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
81
(Base: All Adults 18+)
Statements Regarding Environmental Issues (I)
New question in 2008
I am more conscious of environmental issues in my choice of products today
%
Agree
SPAIN 2008
71
SPAIN 2010
66
SPAIN 2013
64
SPAIN 2015
63
In 2015, Higher Amongst:
•
•
•
45+ yrs
Food is a passion
Entertaining at home more often
Q.41 Please tell me how strongly you agree or disagree with the following statements?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
82
(Base: All Adults 18+)
Statements Regarding Environmental Issues (II)
New question in 2008
I prefer to buy from companies that are aware of the impact of environmental issues
%
Agree
SPAIN 2008
63
SPAIN 2010
64
SPAIN 2013
61
SPAIN 2015
64
In 2015, Higher Amongst:
•
•
18-24 yrs
Eating well is important
Q.41 Please tell me how strongly you agree or disagree with the following statements?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
83
(Base: All Adults 18+)
Attitude Towards Fair Trade Products
I wish there was more Fair Trade
products/brands available in store*
The higher price of Fair Trade products
puts me off buying them*
I try to buy Fair Trade products/brands
whenever they are available
84
%
Applies
a little
36
%
Applies
a lot
55
36
57
93
42
50
92
n/a
n/a
n/a
n/a
n/a
n/a
40
50
43
48
43
46
n/a
n/a
n/a
SPAIN 2008
n/a
n/a
n/a
SPAIN 2006
50
32
82
48
35
83
50
33
83
54
20
51
20
%
Applies
92
90
92
89
SPAIN 2015
SPAIN 2013
SPAIN 2010
74
71
* New statement added 2010
Q.34 I am going to read out a number of statements people have said about Fair Trade products. I would
like you to state whether each statement applies to you personally a lot, a little or not at all.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Grocery Shopping
Grocery Shopping: Summary

Spanish grocery shoppers continue to rank quality considerations among the most important when
shopping for grocery items. This year sees less of an emphasis being placed on price, with only 1 in 10
stating that price is the first thing they look for. In fact, while 4 in 10 Spanish adults still claim to shop
around, spreading their shopping across a number of shops to get the best value, the number of those
claiming to do so more often records a decline of 13 percentage points since 2013.

A new question in 2015, „low/reduced sugar‟ and „low/reduced fat‟ have emerged as the most important
statements on food labels, with almost 4 in 10 considering these to be very important.

Similar to recent waves, awareness of & likelihood to purchase functional foods continues to decline.
Awareness of Fair Trade and Ethical products and G.I. records levels of increased awareness in 2015.

In Spain, the majority of grocery shoppers claim to check for quality symbols and country of origin.
However, while the proportion claiming to always check for quality symbols has been declining, those
checking country of origin information records a marginal increase in 2015.

37% of Spanish adults claim to have ordered grocery shopping online. While just under three quarters
have ever downloaded a recipe. Among those who have downloaded apps, recipes, vouchers etc. the
frequency of doing so appears to be declining.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
86
(Base: All Mainly/Jointly Responsible)
Profile of Grocery Shoppers
87
%
AGE
SEX
SPAIN
2006
Male
Female
45
55
SPAIN
2008
47
53
SPAIN
2010
46
54
SPAIN
2013
46
54
SPAIN
2015
47
53
SPAIN
2006
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
18-24
10
10
8
7
6
20
20
22
21
19
25-34
35-44
20
20
23
45+
50
50
48
Q.46 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
21
51
22
54
(Base: All Adults 18+)
Frequency Of Purchasing Wheat (Gluten) Free Food
%
New question in 2013
SPAIN
2013
SPAIN
2015
Weekly
15
14
Less often
12
16
Never/don‟t know
73
71
Q.30b And how often, if at all, would you or somebody in your household purchase wheat (gluten) free food?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
88
(Base: All Adults 18+)
Frequency Of Purchasing „Free From‟ Food
%
New question in 2013
SPAIN
2013
SPAIN
2015
Weekly
27
29
Less often
17
17
Never/don‟t know
54
54
Q.30c And how often, if at all, would you or somebody in your household purchase food with a „free from‟ label (free from food is
food that has been designed to exclude one or more ingredients to which people can have intolerances or allergies or who do not
wish to consume certain products due to lifestyle choice. These ingredients may include dairy, eggs, nuts and wheat.).
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
89
(Base: All Adults 18+)
Responsibility for Grocery Shopping
90
%
SPAIN
2006
Mainly responsible
38
Jointly responsible with
someone else
48
Someone else
responsible
14
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
46
46
50
48
43
40
37
41
10
14
12
11
Q.46 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery
shopping, jointly responsible with someone else or is someone else responsible?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Grocery Shoppers 18+)
Attitudes Towards Grocery Shopping (I)
%
Agree
Slightly
Quality of fresh food is more
important than price
I most often go to the same store but
look for the best value for money I
can get
I will pay a bit more for grocery
shopping to get superior customer
service
I don‟t mind spending time when
looking for a bargain
I watch for announcements for sales
or promotions on grocery
%
Agree
Strongly
48
50
37
45
40
51
49
31
47
40
40
35
29
27
33
31
34
28
31
31
44
47
37
43
40
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
33
22
30
25
41
19
20
46
23
35
19
13
16
10
14
17
20
23
14
19
20
21
33
23
26
Q.47 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
91
%
Agree
81
72
67
70
81
70
68
77
70
75
58
48
45
37
47
48
54
51
45
50
64
68
70
66
66
(Base: All Grocery Shoppers 18+)
Attitudes Towards Grocery Shopping (II)
When I shop the first thing I look for is
price
The most important thing is price when
grocery shopping
There is no difference between the main
supermarkets*
I tend to buy on impulse if I think they
are cheap
I compare prices between outlets to see
where I can buy the cheapest fresh
food, even if I have to travel
%
Agree
Slightly
35
37
34
33
30
26
31
29
26
20
18
21
19
n/a
n/a
18
19
17
13
30
36
36
29
35
30
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
%
Agree
Strongly
11
19
19
13
9
7
12
14
9
5
6
6
9
n/a
n/a
6
7
7
4
11
17
22
23
18
17
Q.47 I am going to read out a list of things that people have said about grocery shopping.
Please tell me how much you agree or disagree with each statement.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
92
%
Agree
46
56
53
46
39
33
43
43
35
25
24
27
28
n/a
n/a
23
26
24
17
41
52
58
52
53
47
* New statement added in 2010
(Base: All Grocery Shoppers 18+)
Attitudes Towards Food Shopping
%
Applies
a little
Products in the chilled cabinet are
always fresher
I much prefer to buy products from
the chilled cabinet
I buy food in smaller packs because
it means less waste
Where possible I buy multi-pack
products
93
%
Applies
%
Applies
a lot
54
56
58
52
64
55
57
62
60
63
46
52
51
39
38
46
47
51
51
45
36
33
30
12
12
33
32
29
14
15
28
20
22
9
9
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
40
38
39
15
39
Q.48 And now about food shopping generally – please tell me whether these statements apply
to you a lot, a little or not at all?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
90
89
88
64
76
89
90
91
74
78
74
72
73
48
47
87
85
90
66
84
(Base: All Grocery Shoppers 18+)
Recent Change In Food Shopping Habits (I)
94
SPAIN
New question in 2010
Less
Often
%
More
Often
%
26
40
Spreading my shopping across a
number of shops to get the best value
23
53
22
49
29
Shopping in discount retailers
27
42
26
42
43
Buying some of my food from suppliers
who sell at your door
48
8
10
45
11
35
Buying in bulk
28
19
41
23
39
21
SPAIN 2015
SPAIN 2013
SPAIN 2010
Q.40 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Grocery Shoppers 18+)
Recent Change In Food Shopping Habits (II)
95
SPAIN
New question in 2010
Less
Often
%
More
Often
%
33
21
22
Buying from farmers markets
38
39
20
23
42
22
Buying food items on promotion
52
26
37
Buying online
Travelling further to shop to get better value
41
46
13
14
42
11
44
12
44
41
18
16
SPAIN 2015
SPAIN 2013
SPAIN 2010
Q.40 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Importance of Food Labels when Shopping (I)
96
Statements changed in 2015
Low/reduced
sugar
GMO
free
Low/reduced
fat
High
protein
High
fat
Reduced
salt
31
28
20
Very important
33
37
36
38
Fairly important
42
22
36
30
30
Added
vitamins/
minerals
40
44
36
30
24
34
26
Neither/nor
Not at all important
19
18
8
3
3
7
15
Q.36 When shopping for foods, how important or not are the following statements on labels?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
5
8
(Base: All Adults 18+)
Importance of Food Labels when Shopping (II)
Statements changed in 2015
2015
% Very / Fairly Important
Low /reduced fat
80%
Low /reduced sugar
79%
Reduced salt
GMO free
High fat
69%
63%
61%
Added vitamins / minerals
58%
High protein
57%
Q.36 When shopping for foods, how important or not are the following statements on labels?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
97
Definition x Different Food Types

Functional Food
(i.e. foods that are enriched with active components, e.g. vitamins/soya/omega that offer you health
benefits, e.g. healthy heart, reduced cholesterol).

Fair Trade Products
(i.e. produce that is sourced through a system which ensures a reasonable return to the producer).

Glycemic Index
(i.e. a measure of how quickly the body‟s digestive system breaks down carbohydrates into glucose).

Ethical Products
(i.e. foods which are kinder to the environment and/or fairer to the producer).
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
98
(Base: All Adults 18+)
Awareness of Different Food Types
99
Total Aware
%
74
76
74
Functional foods
86
85
81
78
Fair Trade products*
71
n/a
n/a
66
61
61
Ethical products*
n/a
n/a
46
Glycemic index
37
35
31
34
SPAIN 2015
SPAIN 2013
SPAIN 2010
SPAIN 2008
SPAIN 2006
NOTE: Fair Trade / Ethical Products combined in
’06 & ‘08
Q.31 Which of the following have you ever heard of?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Likelihood of Buying Functional Foods in the Future
100
%
SPAIN
2006
Very likely (5)
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
14
14
17
15
33
48%
34
74%
Fairly likely (4)
56%
54%
Fairly unlikely (2)
Very unlikely (1)
Mean
37
40
38
32
27
31
10
12
7
6
3.5
3.4
41
32
Not sure (3)
52%
19
14
5
2
6
9
5
4.0
3.4
3.5
Q.35 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you
health benefits e.g. healthy heart, reduced cholesterol) in the future?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Grocery Shoppers 18+)
Checking for Symbol of Quality
101
%
SPAIN
2006
Always check
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
28
25
28
63
54
59
59
13
12
19
18
23
40
Sometimes check
51
Never check
9
Q.39a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Grocery Shoppers 18+)
Checking for Country of Origin
102
%
SPAIN
2006
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
Always check
35
32
29
33
35
Sometimes check
56
54
51
Never check
11
15
16
55
13
Q.39b And to what extent do you check for country of origin, i.e. what country the food was produced in?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
52
13
(Base: All Adults 18+)**
Internet Usage
103
%
Downloaded
A Mobile
Phone App
Downloaded
A Recipe*
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
SPAIN
2013
SPAIN
2015
34
37
Downloaded
A Promotional
Voucher
SPAIN
2013
73
77
76
23
24
SPAIN
2015
53
46
62
65
63
39
27
SPAIN
2015
74
66
Never
SPAIN
2013
Share A
Recipe Via
Social Media***
35
61
Ever
SPAIN
2015
Use Social Media
To Contact
A Company
47
38
26
*Change in wording in 2013
**Filter on internet usage removed in 2015
***New statement added in 2015
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
Q.51 When did you last do any of the following over the internet?
54
(Base: All Adults 18+)*
Frequency of Downloading / Using Internet (I)
New question in 2013
104
%
Downloaded a Mobile
Phone Food Application
SPAIN
2013
SPAIN
2015
Past week
10
Past month
8
6
7
Past 6 months
8
Longer ago
8
Downloaded
a Recipe
SPAIN
2013
SPAIN
2015
27
22
11
13
20
20
15
Never
66
63
18
14
14
24
26
*Based on all Adults in 2015
Q.51 In terms of the statements on this card, when did you last do any of the following over the internet?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)*
Frequency of Downloading / Using Internet (II)
New question in 2013
%
Downloaded a
Promotional Voucher
SPAIN
2013
Past week
17
Use Social Media To
Contact a Company
SPAIN
2015
SPAIN
2013
11
14
SPAIN
2015
7
6
12
12
Past 6 months
13
16
9
8
11
16
Share a Recipe
Via Social Media**
SPAIN
2015
12
18
Past month
105
12
15
16
Longer ago
15
17
65
Never
39
38
47
54
Q.51 In terms of the statements on this card, when did you last do any of the following over the internet?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
*Based on all Adults in 2015
**New statement added in 2015
(Base: All Adults 18+)*
Online Grocery Shopping
106
%
Ever Ordered?
SPAIN
2013
Yes
No
How Often?
SPAIN
2015
30
70
SPAIN
2013
SPAIN
2015
Every day/few times a week
About once a week
2-3 times a month
4
6
4
3
4
10
About once a month
26
20
Less often
60
63
37
63
Q.52 Have you ever ordered your grocery shopping online on the internet?
Q.53 How often do you purchase groceries online?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
*Filter on internet usage removed in 2015
Buying Local
Buying Local: Summary
108

The importance of buying local produce when shopping for food has shown further improvements in 2015.
Almost 7 in 10 Spanish adults now consider local food to be very/fairly important.

In addition, the frequency of purchase also records an increase with a greater proportion of the adult
Spanish population buying local produce at least once a week.

Similar to 2013, almost half of Spanish adults believe „local food‟ to refer to food that is made within a
close proximity to where they live. Other definitions of local produce, including food that is available in
farmers‟ markets, and within a 20 mile radius to where they live both record increases in 2015.
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
(Base: All Adults 18+)
Importance of Buying Local Produce when Food
Shopping
109
%
SPAIN
2006
SPAIN
2008
SPAIN
2010
Very Important (5)
16
18
16
Fairly Important (4)
42
40
41
SPAIN
2013
SPAIN
2015
22
21
41
Neither/nor (3)
Not very important (2)
Not at all important (1)
Mean Score
33
6
3
3.6
30
7
5
3.6
34
5
3
3.6
29
5
3
3.8
Q.26 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing food?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
48
25
4
2
3.8
(Base: All Adults 18+)
Frequency of Purchasing Local Produce
110
%
SPAIN
2006
Daily
Few times/once a
week
12
SPAIN
2008
SPAIN
2010
SPAIN
2013
SPAIN
2015
8
9
9
55
59
62
20
61
56
21
Few times/once a
month
19
Less often/ never
8
21
17
6
15
12
Q.28 How often would you buy local produce, i.e. products produced in your local area?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
19
10
(Base: All Adults 18+)
Understanding of the Term “Local Food”
2013
%
2015
%
Made within a close proximity to where I live
47
Available in farmers markets
47
17
Made within the country in which I live
24
26
Made within a 20 mile radius from where I live
27
15
Made within the province in which I live
Made within Europe
24
38
1
37
1
Q.27 Which of the following statements best describes your perception of the term „local food‟?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015
111
(Base: All Adults 18+)
Understanding of the Term “Local Food”
2008 not included as question format changed in 2010
112
Total
%
47
47
50
Made within a close proximity to where I live
24
Available in farmers markets
17
24
27
26
27
Made within the country in which I live
SPAIN 2013
24
Made within a 20 mile radius from where I live
SPAIN 2010
15
19
37
38
41
Made within the province in which I live
Made within Europe
SPAIN 2015
1
1
3
Q.27 Which of the following statements best describes your perception of the term „local food‟?
15-044959/Bord Bia PERIscope 8 Study 2015 Spain/October 2015