Mental Health Information on NHS Choices - September 2015
60.0M
6.00%
50.0M
5.00%
40.0M
4.00%
30.0M
3.00%
20.0M
2.00%
10.0M
Overall Site Visits
% Of Policy Traffic
Total Choices Visits
Overall Choices Visits
1.00%
% of traffic policy area contributes
0.0
0.00%
Top 10 Pages
Page
Struggling with stress? - Stress, anxiety and depression - NHS Choices
/conditions/Depression/
/conditions/Anxiety/
/conditions/Bipolar-disorder/
Depression self-assessment - Health tools - NHS Choices
/conditions/Antidepressant-drugs/
/conditions/Schizophrenia
/conditions/Cognitive-behavioural-therapy
/conditions/Panic-disorder/
/conditions/borderline-personality-disorder/
Visits in Previous Quarter
1,979,728
776,118
690,727
576,730
255,133
225,474
216,651
208,018
204,959
191,544
Top Search Terms
signs of depression
% search clicks not
driving traffic
panic attack
suicide
% of search clicks
depression test
depression symptoms
borderline personality disorder
schizophrenia
bipolar
depression
anxiety
0%
2%
4%
6%
8%
10%
12%
14%
The chart above shows the mental health related terms most searched for over a 4 rolling week period ending the October 3 2015. The search
terms are based on a predefined portfolio. Terms for which NHS Choices did not receive any traffic are shown in red.
* Visits to mental health related pages were up by 18% between September 2014 and September 2015.
* In September 2015 visits to mental health pages accounted for 5% of all NHS Choices traffic.
* Visits to the Moodzone (stress, anxiety and depression content) were most popular with the bundle seeing 7,997,591 visits
between September 2014 and September 2015. Over the period the ‘Struggling with stress?’ page was the most visited, with more
than 698,000 visits.
* Mental health content in Live Well totalled 978,539 visits between September 2014 and September 2015. The most visited page
in the Live Well metal health bundle in September 2015 was the ‘mental health hub’ page which saw 15,207 visits.
* NHS Choices was the most visited website for mental health related search clicks, receiving 21% of all traffic.
* The most popular mental health related search term in September 2015 was ‘anxiety’ with 12% of search clicks. NHS Choices
received a 19% share of traffic for the term ‘anxiety’ making it the most visited website for the term.
* There weren’t any search terms in the top 10 that NHS Choices did not receive search clicks for. The top mental health search
terms that NHS Choices received no traffic from included: ‘mania’, ‘What is depression?’ and ‘reactive depression’. Search clicks
for these terms were low though, with the most popular, ‘mania’ only having a 1% share compared to all mental health search
terms in the portfolio.
* Out of all of the top 10 search phrases, ‘panic attack’ was the term that NHS Choices received the highest search click percentage
for, gaining 53% of search clicks for the term. NHS Choices also scored 36% of search clicks for ‘depression’ ranking it as the top
website for the term, but interestingly NHS Choices only ranked 2nd for ‘depression symptoms’ behind WebMD.