NHS Choices Policy Report
Mental Health Dashboard Page 1
Tag Cloud Showing Top Mental Health
Related Searches
Overall Choices Site Visits
27.9M
30.0M
25.0M
20.0M
15.0M
14.3M
10.0M
5.0M
0.0
Mental Health Page Visits
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
Overall Site Visits
Mental Health Page Visits
% of NHS Choices Traffic made up by Mental Health content
Apr-12
14.3M
799815
5.59%
May-12
15.9M
798116
5.02%
Jun-12
15.6M
718497
4.60%
Jul-12
16.0M
720365
4.49%
Aug-12
16.0M
712537
4.46%
Sep-12
16.4M
821372
5.01%
Oct-12
19.8M
1047760
5.30%
Nov-12
19.8M
1068617
5.40%
Dec-12
19.3M
895483
4.64%
Jan-13
27.3M
1320227
4.83%
Feb-13
24.5M
1268834
5.17%
Mar-13
27.2M
1409910
5.19%
Apr-13
27.9M
1385545
2.20%
Between April 2012 and April 2013 visits to mental health-related content increased by 73%, with peak visits being recorded in March 2013 when they reached 1,409,910.
September 2012 saw the first impact from 'Moodzone' , when visits to the area reached 138,093. The launch of Moodzone also explains the 15% rise in visits between August and September 2012, as mental health content would have been in the spotlight.
Visits continued to rise in October 2012 where they were 28% higher than in September 2012. Although this can be partly explained by the general uplift seen in overall NHS Choices traffic, visits to the Moodzone pages would have impacted as they were 49% higher than they were in
September 2012.
Pages within the 'treatments and conditions' content area account for most visits relating to mental health content, followed by 'Moodzone' pages (planner) and tools. The most popular page in the treatments and conditions area in April 2013 was the depression page with 202,838 visits.
This was followed by anxiety and bipolar disorder.
During April 2013 starts of the depression self-assessment tool reached 21,347.
NHS Choices Policy Report
Mental Health Dashboard Page 2
Breakdown of Visitor Traffic to Mental Health Related Content
CHQ
1.8%
0.0%
0.7%
0.7%
0.0%
0.0%
Websites Receiving Traffic From Mental Health Search Terms
3.0%
1.0%
Livewell
Tumblr
Planner
WebMD
Mental Health Foundation
Services
Wikipedia Mobile - English
20.9%
Tools
Wikipedia
Treatments and Conditions
Mind
Video
0.4%
Helpguide.org
4.3%
Carers Direct
Depressedtest.com
News and Others
NetDoctor.co.uk
67.2%
Campaign
NHS Choices
NHS England
0%
5%
Change4Life
10%
15%
20%
25%
% Of Traffic
Breakdown of Visitor Traffic to Mental Health Related Content by Month
=
Top Mental Health Search Terms
1.60M
manic depression
1.40M
Mental Health act
1.20M
depression quotes
1.0M
postnatal depression
800K
signs of depression
600K
Mental Health
400K
symptoms of depression
200K
depression symptoms
0
Apr-12
May-12
Jun-12
Jul-12
Aug-12
Sep-12
Oct-12
Nov-12
Dec-12
Jan-13
Feb-13
Mar-13
CHQ
Livewell
Planner
Services
Tools
Treatments and Conditions
Video
Carers Direct
News and Others
Campaign
NHS England
Change4Life
Apr-13
depression test
depression
0%
5%
10%
% of Searches
15%
20%
NHS Choices Policy Report
Mental Health Dashboard Page 3
Change in Popular Search Terms Within The Mental Health Policy Area
Mental Health Search Terms Not Driving Traffic to NHS Choices
types of depression
depression
depression symptoms
depression test
depressed
manic depression
depression alliance
frankie sandford depression
what is clinical depression
anxiety and depression
jobs in Mental Health plymouth
hypnosis for depression
tumblr depression
Mental Health act 1983
how to stop feeling depressed
goldberg's depression test
am i depressed
postnatal depression
symptoms of depression
depression quotes
-6.00%
tumblr depression
how to stop feeling depressed
what is depression
the great depression
Mental Health act 2007
goldberg's depression test
depression tribe
manic depression
Mental Health act
depression quotes
0.0%
-4.00%
-2.00%
0.00%
2.00%
4.00%
0.5%
1.0%
1.5%
2.0%
2.5%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.