Alcohol Content Report
December 2013
Produced By The NHS Choices Reporting Team
CH.NHSChoices-Reporting@nhs.net
NHS Choices Policy Report
Alcohol Dashboard Page 1
Overall Choices Site Visits
40.0M
35.0M
30.0M
25.0M
20.0M
15.0M
10.0M
5.0M
0.0
Tag cloud showing top alcohol related searches
32.9M
19.3M
Alcohol Page Visits
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Overall Site Visits
Alcohol Page Visits
% of NHS Choices Traffic made up by Alcohol content
Dec-12
19.3M
416455
2.16%
Jan-13
27.3M
581008
2.13%
Feb-13
24.5M
553680
2.26%
Mar-13
27.2M
536686
1.97%
Apr-13
27.9M
375543
1.34%
May-13
28.7M
389604
1.36%
Jun-13
28.9M
395618
1.37%
Jul-13
31.0M
388664
1.25%
Aug-13
30.0M
408714
1.36%
Sep-13
30.8M
410424
1.33%
Oct-13
36.5M
468794
1.28%
Nov-13
35.2M
479609
1.36%
Dec-13
32.9M
523441
1.59%
During December 2013 there were 523,441 visits to alcohol related content pages. This was an impressive 26% increase on December 2012 visits and a 9% increase on the previous month. The overall traffic to Choices saw it's usual seasonal drop in December going from 35.2 to 32.9
million visits, in contrast to this the % of traffic going to alcohol realated content actually saw an increase from 1.36% to 1.59% in December, the highest % since the end of the C4L 'Sneaky Drinks' in March 2013.
The biggest area of growth in December for alcohol related content was the Common Health Questions which saw a 53% rise in visits , going from 93k visits in November to more than 142k in December. The highest rising CHQ pages are ones which you would expect to rise during
December as people celebrate the festive period: How much alcohol can I drink before driving? up 133% to 19,362 visits, How long does alcohol stay in your blood? up 64% to 53,347 visits and Can I drink alcohol if I'm taking painkillers? up 46% to 32,599 visits.
The popular common health questions mentioned above are also reflected in the fast moving search terms we saw across the industry as a whole, where search phrases around 'how long alcohol stays in your blood' and 'alcohol and paracetamol' increasing during the reporting period.
Choices remained the highest ranked site for alcohol related searches during December, receiving 15.76% of the search term clicks, 2% more than drinkaware.co.uk which was ranked second.
Live Well content remained the most popular during December, accounting for 31% of the total traffic with the most visited page being 'hangover cures' receiving over 39,000 visits the highest monthly total over the last 12 months, this particular page had over 325,000 visits during 2013!
NHS Choices Policy Report
Alcohol Dashboard Page 2
Breakdown of Visitor Traffic to Alcohol Related Content
CHQ
Livewell
Websites Receiving Traffic From Alcohol Search Terms
0.1%
0.5%
m.netdoctor.co.uk
4.9%
Planner
Wikipedia Mobile - English
About Alcoholism
Services
27.2%
Tools
Treatments and Conditions
Facebook
NetDoctor.co.uk
26.5%
Patient UK
Video
Alcohol ics Anonymous Great Britain
Care and Support
Wikipedia
News and Others
drinkaware.co.uk
Campaign
6.1%
NHS England
Change4Life
NHS Choices
31.3%
0.4%
Audio
0%
5%
10%
15%
20%
% Of Traffic
2.9%
Breakdown of Visitor Traffic to Alcohol Related Content by Month
Top Alcohol Search Terms
700K
units of alcohol
600K
fetal alcohol syndrome
500K
alcohol units
400K
amoxicillin and alcohol
300K
alcoholism
200K
alcohol withdrawal symptoms
liver di sease
100K
alcoholics anonymous
0
Dec-12
Jan-13
CHQ
Tools
News and Others
Audio
Feb-13
Mar-13
Apr-13
May-13
Livewell
Treatments and Conditions
Campaign
Jun-13
Jul-13
Planner
Video
NHS England
Aug-13
Sep-13
Oct-13
Services
Care and Support
Change4Life
Nov-13
Dec-13
alcohol poisoning
alcohol
0%
5%
10%
% of Searches
15%
20%
NHS Choices Policy Report
Alcohol Dashboard Page 3
Alcohol Search Terms Not Driving Traffic to NHS Choices
Change in Popular Search Terms Within the Alcohol Policy Area
liver di sease
alcoholics anonymous
alcoholism
foetal alcohol syndrome
drugs and alcohol
alcohol and depression
breastfeeding and alcohol
alcohol
is alcohol a depressant
effects of alcohol
can i drink alcohol with amoxicillin
alcoholics
paracetamol and alcohol
calories in alcohol
how long does alcohol stay in your system
how long does it take for alcohol to l eave your…
alcoholic
amoxicillin and alcohol
alcohol poisoning
alcohol withdrawal symptoms
naproxen and alcohol
foetal alcohol syndrome
effects of alcohol
what is alcohol
tramadol and alcohol
am i an alcoholic
alcoholic
fetal alcohol syndrome
alcoholism
alcoholics anonymous
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
2.0%
1.0%
0.0%
-1.0%
-2.0%
-3.0%
-4.0%
-5.0%
% Of Searches
% Change
The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total
search term clicks in the portfolio) between the two 4 week reporting periods.
The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the
traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the
portfolio. It can be used as an indication of potential traffic that could have been generated.