S P R I N G
2 0 1 3
the
Watermelon Update
If a crisis situation arises, call 877-599-9595 immediately
Southern Exposure
& NEPC
n Quee
do, and National Wate rmelo
on Hunt and Juliemar Rosa
L to R: NWPB staffe rs Gord
n Ambe r Nolin.
CPMA
The Southeast Produce Council
hosted its 10th annual Southern
Exposure tradeshow in Orlando,
FL from February 28th – March 2nd.
This is the 3rd year the NWPB has
been an exhibitor at this expo. This
event is unique in that it limits the
amount of exhibit spaces sold and
there is a waiting list. It also boasts
strong retailer and foodservice
presence. The NWPB had much
success forming new relationships
with retailers and already have instore promotions lined up for the
summer. This success was the same
when NWPB attended the New
England
Produce
Council
tradeshow in
Boston on
April 3rd.
NWPB was present at the Canadian Produce Marketing Association’s
annual convention April 18-20th in Toronto. The event provides a unique
forum for industry leaders to enhance their business opportunities in
Canada through an exceptional combination of education and
networking opportunities. CPMA’s Annual Convention and Trade Show
attracts over 3000 participants from all segments of the produce supply
chain and showcases produce from around the world. NWPB has always
had much success at this tradeshow and this year was no exception. With
the National Watermelon Queen in attendance at CPMA, NWPB was
able to schedule queen promotions with retailers from every region in
Canada. This not only encourages watermelon consumption as a whole,
but also supports our Market Access Programs in place to support US
watermelon exports.
Points of Interest
Heart-check Mark
for Retailers!
Another successful
Queen Training
Boost watermelon
sales in the stores!
Queens dazzle at the
EPCOT Flower &
Garden Festival
July Retail Display
Contest
Retailers! Show us
your display creativity
and submit your store!
WATERMELON UPDATE
SPRING 2013
Queen Media Training
W aterm
elon Que
en s shin
e at the
m ain en
The annual Watermelon Queen media training seminar was held
during the EPCOT International Flower & Garden Festival in
Orlando, FL on April 6th & 7th. Our new “crop” of queens received
on-camera training, image consulting, and words of wisdom from a
motivational speaker before making a promotional appearance at the
festival where NWPB is a sponsor. This year marked the 20th year of
the festival and the first year that it incorporated an “agro-food”
element. The “Florida Fresh” pavilion featured a watermelon salad.
NWPB would like to thank the following sponsors for their support:
Gibson Produce
McMelon Mack Farms
Multicorr
Sunny Fresh Watermelons
Melon1
Nunhems
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also taken on a hortic ultura
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Want to receive the
update via email?
Email us at
jrosado@watermelon.org
Also the name of our blog!
whataboutwatermelon.com
WhatAboutWatermelon
2
Waterm elon
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@All4Watermelon
WATERMELON UPDATE
SPRING 2013
More NWPB News
PBH Consumer Connections
NWPB staff recently attended and presented at the Produce for
Better Health Foundation’s annual Consumer Connections
conference. More than 200 people registered for the event held
March 13th – March 15th in San Francisco, CA. Retailers,
dieticians, commodity board organizations were among the
many that attended educational sessions that were heavy on
research and data based on consumer outreach emphasizing
PBH’s “all forms” message.
Tell your Retailers the heart-check mark can boost sales!
Did you know that watermelon is certified by the American Heart
Association? Primary shoppers find the heart-check mark to be credible and
relevant. An AHA study of in-store promotions found that products with
the heart-check mark logo showed increased sales of the certified products
by 5%. Approval of heart-check mark ads is quick and easy so let your
retailers know to contact us today!
USDA Visits & Commodity Roundtable Meeting
This spring, NWPB Executive Director Mark Arney visited with Deputy Administrator
Charles W. Parrott in his offices in Washington DC. In the background is a watermelon four
seasons picture that Charles proudly displays in his office. Parrott heads the division that has
oversight responsibility over the NWPB. While in DC, Mark attended the Commodity
Roundtable meeting and called on the USDA Beltsville, MD ARS (Agriculture Research
Service) center. He gave the National Program Director, Dr. Gail Wisler, a recap of the
projects the NWPB is funding with scientists at the ARS Charleston, SC Vegetable Lab.
Following his visit in Maryland, he traveled to Charleston and met with the scientists there.
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WATERMELON UPDATE
SPRING 2013
Have you let your customers know about the
National Retailer Display Contest?
For more information, contact Juliemar Rosado at (407) 657-0261 ext. 207.
You can also email watermeloncontests@gmail.com with any questions, comments, or entries.
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THE WATERMELON UPDATE
SPRING 2013
National Watermelon Promotion Board
3361 Rouse Road, Suite 150
Orlando, FL 32817
Want to receive the
update via email?
Email us at
jrosado@watermelon.org