JULY
2014
WATERMELON UPDATE
IF A CRISIS SITUATION ARISES, CALL 877-599-9595 IMMEDIATELY
The Hunt for Advertisements and Products Featuring Watermelon Begins!
Watermelon is an iconic summertime staple that is enjoyed by everyone. Not only is it delicious to
eat, but it makes a for great marketing tool that appeals to consumers of all ages, ethnicities and
backgrounds.
The National Watermelon Promotion Board (NWPB) is looking for companies who have gotten
creative and used watermelon imagery in their marketing arsenal, and we need you to help us find
them! Submit any promotion or advertisement that features watermelon visuals for a chance to win a
cash prize!
Entries must be submitted to sbarlow@watermelon.org.
Ready, Set, Grow
NWPB has partnered with the folks at Ready, Set,
Grow in their Spring/Summer publication this
year. Ready, Set Grow is a publication that was
developed by the National Association of Pediatric
Nurse Practitioners (www.napnap.org) and was
developed to help make a busy mom’s life easier –
by pairing the counseling and recommendations
they give along a number of dimensions with the
products and/or services that the consumer
marketplace provides. The Spring/Summer edition
of Ready, Set, Grow began national distribution in
late May across a network of nearly 6,000 pediatric
offices and will be in distribution until October
2014.
Rules for Entry:
·
The advertisement must be for a company that is non-produce, non-food and non-grocery
retailer
·
When entering a TV commercial, time and date of the viewing must be given
·
All entries must be received by December 31, 2014
Consideration will be given to:
·
The creative use of watermelon in the ad
·
The reach of the ad (how many people saw it)
·
The aesthetic value of watermelon to tell the story of the product or service
Past winners include Kleenex® Tissue for their watermelon tissue box and Ziploc® for featuring
watermelon on their large-size bag box. The winning advertisement’s company will receive
recognition and publicity across the produce industry as well as a crystal watermelon plaque to be
awarded at the 2015 National Watermelon Association convention in Palm Springs, California.
The individuals who submit entries will be entered into a drawing to receive a $100 Amazon.com gift
card prize courtesy of the National Watermelon Promotion Board.
NWPB is now accepting entries; so keep your eyes open for all things watermelon!
NATIONAL WATERMELON PROMOTION BOARD
3361 ROUSE ROAD
SUITE 150
ORLANDO, FL 32817
877.599.9595 office • 407.657.2213 fax
www.watermelon.org
JULY
2014
Dehydration Nation:
A Majority of Americans Cite Less Energy When They Don’t Hydrate, a New Poll Shows
Two-thirds of Americans say they would choose watermelon to hydrate
Americans thirsting for more energy may want to refresh their hydration habits – by thinking outside the
water glass, suggests a new survey.
Nearly nine of 10 Americans believe they have to drink something to stay hydrated, according to an online
survey conducted in May among 2,050 U.S. adults by Harris Poll, and commissioned by NWPB. Yet, the
Center for Disease Control and Prevention reports 44 percent of adults drink fewer than four cups of water
per day.
NWPB is reminding Americans that they can eat their hydration, offering mouthwatering inspiration at
www.watermelon.org. Two-thirds of Americans (66 percent) agree that of all produce, watermelon is the
one they would choose to help them hydrate.
“Every system in your body – from reproduction and digestion to circulation, mood and memory – depends on water,” says Elizabeth Somer, M.A., R.D., and author of several nutrition and wellness books. “Consequently, water helps ward off fatigue, a common health complaint in the United States.” In fact, three in five Americans (62 percent) agree they don’t have enough energy on days when they don’t
hydrate enough. One-third (34 percent) of Americans say they don’t drink a lot of water as they need
something with flavor – and those numbers are higher (41 percent) among Millennials.
“Sliced, cubed or blended, watermelon is a delicious way to increase fluid intake and boost energy,”
Somer says. “Watermelon is 92 percent water, and the perfect ingredient for salads, salsas, smoothies and
more.”
“Watermelon is loaded with vitamins A and C, potassium and magnesium, fiber and phytonutrients, like
lycopene,” she adds. “You’ll be hard-pressed to find a better snack to fill you up without filling you out.”
DID YOU KNOW THAT OUR MEDIA KIT IS AVAILABLE ONLINE ANYTIME AT
WATERMELON.ORG? DOWNLOAD THE LATEST RECIPES & CARVINGS TODAY!
“Say YES to watermelon!”
-Eva J., Facebook post
#watermelonrules
JULY
2014
National watermelon month has been jam-packed with
U.S. watermelon promotions both in and out of the
country. Watermelon queens were requested to attend
not one but two U.S. Embassy 4th of July receptions in
Japan and Canada. U.S. watermelon was also served as
part of both events.
Watermelon Queens were also requested at several
Canadian retail stores during the month of July in
support of U.S. watermelon being sold in stores during
this time. Some of these promotional ambassadors
traveled as far Newfoundland to educate consumers!
NWPB would like to thank the queens, promotion
coordinators, and our retailer reps for all of their efforts
and coordination in the many successful in-store
appearances!
DID YOU KNOW WE HAVE RECIPE CARDS AVAILABLE FOR DEMOS?
CHECK OUR FREEBIES LINK FOR MORE POS ITEMS AVAILABLE TO RETAILERS!
WWW.WATERMELON.ORG/FREEBIES.ASPX
“If you are what you eat…then, I should have turned into a watermelon a long time ago.”
-Run Eat Repeat Blog
#eatmorewatermelon
JULY
2014
WATERMELON UPDATE
If you’d like to receive the update electronically, please email:
jrosado@watermelon.org
National Watermelon Promotion Board
3361 Rouse Road, Suite 150
Orlando, FL 32817