watermelon.org
“Watermelon Everyday”
April 17, 2016
Retail Sales in Pounds
2015 - 16
319,077,012
% Change
17.0%
2015 - 16
Sales Share
10.6%
2,255,217,676 2,338,992,335
332,282,854 353,838,224
2,860,206,220 3,011,907,571
3.7%
6.5%
5.3%
77.7%
11.7%
100.00%
2014 - 15
272,705,690
Mini
Whole
Cut
Total
Mini
2014 - 15 2015 - 16
$0.71
$0.67
Whole
$0.32
$0.32
Cut
$1.76
$1.93
All
$0.52
$0.54
Regional Price Per Pound
Region
DATA SOURCE: FRESHLOOK MARKETING
RETAIL SCAN DATA REPORT
Retail Price per Pound
Whole Price/lb
Cut Price/lb
Mini Price/lb
California 2014 - 15
$0.33
$2.52
$0.75
California 2015 - 16
$0.33
$2.52
$0.66
Great Lakes 2014 - 15
$0.29
$1.51
$0.65
Great Lakes 2015 - 16
$0.28
$1.83
$0.66
MidSouth 2014 - 15
$0.31
$1.95
$0.67
MidSouth 2015 - 16
$0.31
$1.99
$0.63
Northeast 2014 - 15
$0.38
$1.33
$0.65
Northeast 2015 - 16
$0.37
$1.36
$0.64
Plains 2014 - 15
$0.30
$2.03
$0.75
Plains 2015 - 16
Southcentral 2013-14
$0.29
$0.30
$2.29
$2.19
$0.70
$0.67
Southcentral 2014-15
$0.29
$2.24
$0.70
Southeast 2014 - 15
$0.34
$1.86
$0.77
Southeast 2015 - 16
$0.34
$2.05
$0.77
West 2014 - 15
$0.33
$2.29
$0.74
West 2015 - 16
$0.33
$2.87
$0.67
*This data reflects the most recent 52 week activity, ending April 17, 2016, versus the prior 52 weeks.
Jason Hanselman
Phone: 407-657-0261 x210
Fax: 407-657-2213
E-mail: jhanselman@watermelon.org
National Watermelon Promotion Board
1321 Sundial Point
Winter Springs, FL 32708
Scanner Data Regions
“watermelon Everyday”
watermelon.org
Region
Whole Pounds
Cut Pounds
Mini Pounds
Total
California 2014 - 15
California 2015 - 16
Percent Growth
2015 - 16 % of Total
230,538,608
223,655,196
-3.0%
69.9%
13,687,082
17,590,590
28.5%
5.5%
66,022,845
78,926,172
19.5%
24.7%
310,248,535
320,171,958
3.2%
100.00%
Great Lakes 2014 - 15
Great Lakes 2015 - 16
Percent Growth
2015 - 16 % of Total
359,126,797
371,145,319
3.3%
82.1%
48,004,065
47,895,313
-0.2%
10.6%
32,617,448
33,188,853
1.8%
7.3%
439,748,310
452,229,486
2.8%
100.00%
MidSouth 2014 - 15
MidSouth 2015 - 16
Percent Growth
2015 - 16 % of Total
304,803,410
318,190,457
4.3%
83.0%
30,384,764
33,305,360
9.6%
8.7%
24,127,288
31,590,278
30.9%
8.3%
359,315,462
382,675,731
6.5%
100.00%
Northeast 2014 - 15
Northeast 2015 - 16
Percent Growth
2015 - 16 % of Total
376,963,003
409,770,505
8.7%
73.9%
82,319,747
90,441,892
9.9%
16.3%
45,939,758
54,326,676
18.3%
9.8%
505,222,508
554,539,073
9.8%
100.00%
Plains 2014 - 15
Plains 2015 - 16
Percent Growth
2015 - 16 % of Total
199,168,507
198,112,281
-0.5%
85.7%
15,616,955
16,608,529
6.3%
7.2%
13,422,224
16,461,700
22.6%
7.1%
228,207,686
231,182,510
1.3%
100.00%
Southcentral 2014 - 15
Southcentral 2015 - 16
Percent Growth
2015 - 16 % of Total
298,851,723
332,169,887
11.1%
85.5%
26,758,287
31,456,877
17.6%
8.1%
23,098,055
24,840,803
7.5%
6.4%
348,708,064
388,467,568
11.4%
100.00%
Southeast 2014 - 15
Southeast 2015 - 16
Percent Growth
2015 - 16 % of Total
230,389,754
235,384,181
2.2%
66.2%
95,670,483
95,660,113
0.0%
26.9%
20,308,338
24,302,361
19.7%
6.8%
346,368,574
355,346,655
2.6%
100.00%
West 2014 - 15
West 2015 - 16
Percent Growth
2015 - 16 % of Total
255,375,876
250,974,873
-1.7%
76.7%
19,841,474
20,879,553
5.2%
6.4%
47,169,734
55,440,168
17.5%
16.9%
322,387,084
327,294,594
1.5%
100.00%
The information shown above is derived from retail scanner data supplied by Freshlook Marketing LLC. It represents
the universe of traditional grocery stores with sales of $2 million or more per year excluding some supercenters.