BUSMGT 7254: Introduction to the Global Energy Industry:
Applications, Technologies & Original Equipment Manufacturers
Professor:
Email:
Semester:
Tom Curley
curley.27@osu.edu
Spring 2016
Office Hours:
Classroom:
Classes:
By appointment
Gerlach TBA
Thursday, 6:00-9:15pm
Course Overview:
Energy consumes 8% of worldwide GDP today. Worldwide demand for energy is expected to grow by
53% in the next 25 years. Meeting this forecasted demand in an economic and environmentally
acceptable manner is a global challenge.
Course Goals and Objectives:
This course addresses the following learning goals of the MBA program:
1. Graduates are able to apply their knowledge and skills to solve business problems
2. Graduates have a global perspective, and an awareness of how cultural differences impact business
3. Graduates are able to work and lead effectively in a team-based environment
Specifically, students will use the energy industry to apply their knowledge and skills to real-world
business issues in a team-based environment, gain a global perspective of business practices, and learn
how cultural and technical positions can shape business strategy.
The objectives of this course are three-fold:
1. Familiarize the student with the Energy industry. Review current worldwide demand and projected
demand through 2040.
2. Develop a view of how coal, gas, nuclear and renewable energy are poised to meet this demand.
3. Utilize the energy industry to demonstrate how business leaders must understand global trends of
supply, demand, technology, and their financial implications in order to generate value
Course Content:
The course content will be useful to students whose career goals and objectives are to lead global
businesses in existing and emerging technologies. This course will also be helpful in providing a
platform to further understand how core concepts are applied by today’s leaders in the Energy field.
Guest Speakers and Site Visits
For the first two modules of the course, we will have a leading industry experts share their perspectives
on the future of energy and lead the discussions on the challenges facing the industry. The speakers
represent respected firms associated with the energy business, including strategy& (PWC), AEP,
Caterpillar, Battelle, and TransCanada Pipeline.
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Past speakers have included:
 John Corrigan – strategy & (PWC)
 Lisa Barton – Executive Vice President, AEP Transmission
 Steve Nowaczewski –TransCanada Pipeline Limited
 Corey Goulet – TransCanada Pipeline Limited
 Jim Reeb – Former Director of Manufacturing at Caterpillar Inc.
 Spencer Pugh - Vice President and General Manager, Battelle
 Jim Baich – CEO IGS Energy
Site Visits:
We will also have the opportunity to visit two OEMs in the energy sector during the class. For the
current term, we plan to visit:
1. Siemens – Gas turbine packaging and testing facility located at Mt. Vernon, Ohio. This facility
designs and develops Gas Turbine packages for global Oil & Gas, and Power generation
industries.
2. Ariel Corporation - World's largest manufacturer of separable reciprocating gas compressors
The course will be divided into four key modules: (Refer to Appendix ‘A’: Data Cube)

Module 1: Present and Future Global Energy Economics (6 Sessions)
John Corrigan (strategy &), Prof. Karen H. Wruck

Module 2: Energy Applications (4 Sessions)
Lisa Barton (AEP), Steve Nowaczewski (TransCanada Pipeline), Jim Reeb (Caterpillar), Corey Goulet
(TransCanada Pipeline)

Module 3: Technology Presentations (3 Sessions)
Spencer Pugh (Battelle)

Module 4: Familiarization with OEMs and Value Creation are taught throughout the course
Feedback on Final Presentations from Guest Reviewer Tony Brough (IGS Energy)
Course Approach/Structure:
The course is intended to be team oriented. Teams are comprised of graduate-level students from
various disciplines, with particular interest in the energy business. Since the course intends to cover
both business and technological aspects of the industry, teams will preferably have a mix of people with
a background in Engineering, Finance and host of other disciplines.
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The weekly class meets on Thursday from 6:00 - 9:15 PM. The first part of each class will include
lectures and discussion from the course instructor and guest lectures. The second half of each class
session will consist of team meetings. Teams will use this time to prepare their technology
presentations. Teams will need to schedule other meetings as required. The instructor will be available
for discussion during the second half of the weekly class.
Technology Team Project
During the first week each student will be assigned to a team, which will explore one of five energy
technologies: Coal, Nuclear, Gas Turbines, Wind and Solar Energy. The teams are expected to conduct a
thorough analysis of the technologies, including technology attributes, component descriptions, typical
plant layouts, emerging technologies and associated costs, including first costs and life cycle costs. They
are also expected to conduct a market analysis with a global perspective and research the competitive
landscape. At the end of 12 weeks, the teams will deliver a 1-hour presentation on their assigned topic.
Team-related work is 80 % of the overall grade. The technology team project is the main assignment for
the course and comprises 55% of the overall grade. Other team-related work accounts for 25% of the
final grade.
Assignments and Evaluation
For this course, final grades are determined largely by participation and contribution to the Team
Project. In addition, class contributions and a team participation evaluation will be used to determine
each student’s final grade.
I. Technology Team Deliverables (55%):
a.
Week 4 Checkpoint
b.
Mid-term Presentation Outline with Source Materials
c.
Final Presentation (Includes Q and A)
d.
Final Paper
0%
10%
30%
15%
a. Week 4 Checkpoint (Ungraded): During Week 4 (Feb 4), each team will give a short (5-10 minutes
max) presentation to the class to review their progress in researching their team’s assigned
technology. This will be a chance to share challenges and best practices and get initial feedback to
incorporate into the Midterm Presentations due Week 7. In no more than 5-7 slides, each team
will walk through the 5 research categories (see Appendix B) and highlight for each:
 Progress towards goal in a stoplight chart
 Red light: less than 50% complete
 Yellow light: less than 75%
 Green light: greater than 75%
 Team members responsible for the category
 Sources
 Challenges
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b. Midterm Presentation (10%): Each team will present on February 25, 2016. The presentation outline
will consist of basic information about the technology, markets and OEMs, and will serve as a
guiding document for the final presentation. Additional guidelines for the midterm are as follows:
 No longer than 15 minutes
 No requirement on number of slides BUT less is more
 Offer more detail on progress and research that reflects each area of grading rubric
 Use stoplights to indicate progress
c. Final Presentation (30%): Final presentations will consist of in-depth information on all these
topics, along with market figures and relevant financial models and details. The team’s knowledge
will be tested on various aspects of the project along. Each team member must be prepared to
discuss all aspects of the presentation (For further details refer to Appendix B: Rubric for
Technology Presentation Assignment)
d.Final Paper (15%): The team will submit a 10 page white paper. Include exhibits at the end, but
they do not count towards the 10 page limit. The paper should generally follow the story that is told
in the presentation. Please use Times New Roman, size 11 or 12, and no more than double spaced.
II. Speaker Introduction & take-away (10%):
Each of the technology teams will be assigned a guest speaker during the first week of the class. The
team will be charged with three deliverables:
1) Produce a research briefing on the speaker as well as the company he/she represents one week in
advance of the speaker session and distribute this research to the class. 2-3 slides should be sufficient.
2) Prepare questions for the speaker for the class Q&A. Questions should be submitted to the
instructor and TA 2 days in advance of the speaker’s appearance in class. While tough questions are
encouraged, any line of questioning which is designed to embarrass the speaker or their company is
not appropriate.
Remember that we are representing The Ohio State University and the Fisher College of Business on
these occasions and should act accordingly.
III. Team Evaluation (15%):
Each team member is expected to complete a team evaluation for each team member, including
themselves (Appendix ‘C’: Team Evaluation) to indicate the level of contribution each team member
has made to the team effort in each of three categories (participation, contribution, and citizenship).
Team Evaluations are due the last day of class, April 21, 2016, at 5pm. Submit them via Dropbox on
Carmen and by email to curley.27@osu.edu.
IV. Class Participation (15%):
15% of the course grade will be awarded for class participation. This grade will reflect both the quantity
and quality of an individual’s contribution to the classroom discussion. To facilitate grading for class
participation, students PLEASE choose a seat for the entire term and use their nameplates.
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Regular attendance and class participation are necessary, but not sufficient for a student to receive one
of the higher letter grades in this class. Assigned readings should be completed ahead of each class.
Students should be prepared for cold-calling in all class meetings, students who are unprepared will
receive a 0 in class participation for that day.
Reflection Paper (5%)
Each student will write a reflection paper that talks about how your chosen career will be affected in
the future by the changing energy world. If outside sources are used, please cite your work
accordingly.
In four pages maximum, talk about how the changing energy world will affect your career moving
forward. Look at both short-term and long-term effects.
Please include at least five different sources, listed as either footnotes or on a Works Cited page.
When uploading your paper to Carmen, please save it in the following format: lastname_firstname.
Paper is due at 11:59pm on Monday, February 1, 2016 via Dropbox on Carmen.
Disability Policy:
Students with disabilities or requiring special accommodations should work directly with The Ohio State
University Office of Disability Services (ODS). ODS is expert at working with individual students to
provide the appropriate accommodations. ODS is located in 150 Pomerene Hall, and their phone
number is 614-292-3307. See also http://www.ods.ohio-state.edu/ .
Grade Appeal Policy:
Grades are intended to reflect the overall quality of performance of the student(s). If you think your
grade on an exam or assignment does not reflect the quality of your performance, submit a clear written
explanation of your reasoning within one week after the return of your assignment or test. The written
document need not be long, but must clearly identify the problem or issue of concern. I will carefully
consider all such appeals. There will be no grading appeals after the one-week deadline has passed.
Standards of Integrity and Conduct:
Each student in this course is expected to be familiar with and abide by the principles and standards
set forth in The Ohio State University’s code of student conduct and code of academic conduct. You
can view these documents or download pdf versions at:
http://studentaffairs.osu.edu/csc/
http://www.gradsch.osu.edu/forms-guidelines-and-policy1.html
It is also expected that each student will behave in a manner that is consistent with the Fisher Honor
Statement, which reads as follows:
As a member of the Fisher College of Business Community, I am personally committed to the highest
standards of behavior. Honesty and integrity are the foundations from which I will measure my actions. I
will hold myself accountable to adhere to those standards. As a future leader in the community and
business environment, I pledge to live by these principles and celebrate those who share these ideals.
While most students have high standards and behave honorably, like every academic institution we
sometimes encounter cases of academic misconduct. It is the obligation of students and faculty to
report suspected cases of academic and student misconduct. Students can report suspected violations
of academic integrity or student misconduct to faculty or to a program's leadership. All reported cases
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of academic misconduct are actively pursued and confidentiality is maintained.
Course Materials
No textbooks are required for this class. All course materials will be made available in class, and/or
Carmen. Additionally, lecture materials and notes from guest lecturers may be posted on Carmen.
From time to time we will review current articles from the Wall Street Journal and other applicable
technical publications.
Office Hours
Formal office hours for the faculty are by appointment only. If you have questions, it is recommended
that you deal with them as follows:
Simple procedural questions – i.e. regarding deliverables, dates, processes, etc. – ask the instructor at
the beginning or end of class;
Academic questions – i.e., regarding course content or grades – ask the instructor in class, call or email
the instructor; and
Team conflicts – set up a meeting with the instructor.
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Course Schedule
2014 Syllabus
Week
Date
Topic/Agenda
Topic Readings
Course introduction, instructor introduction & Short Bio
Week 1
14 Jan
Course Objectives, outline and speakers
Group assignments
Technology presentation template
1. The Peak Oil Debate (Graefe, 2009)
2. BP Energy Outlook 2035
3. Daniel Yergin, The Global Impact of US Shale
Team responsibility for speakers
Worldwide Demand
1. EIA (US): International Energy Outlook 2014
2. IEA (International): World Energy Outlook 2014 Executive
Summary
3. API: Hydraulic Fracturing. Unlocking America’s Natural Gas
Resources
Module introduction
Week 2
21 Jan
Review worldwide demand
Financial Analysis: Project Finance
Week 3
28 Jan
1.
Cal
2.
Ret
pine Case
Team Introduction:
TCPL and Steve Nowaczewski
urns on Project-Financed Investments – Esty
Reflection paper due on Monday, February 1 at 11:59pm via Dropbox on Carmen.
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INTRODUCTION TO THE GLOBAL ENERGY INDUSTRY: Applications, Technologies & Original Equipment Manufacturers
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Week
Date
Topic/Agenda
Topic Readings
Fracking
Guest Speaker: Steve Nowaczewski
Week 4
4 Feb
Team Introduction:
Spencer Pugh and Battelle
Checkpoint
1. Fiscal Times: The Next North Dakota – 5 States About to
Go Oil Boom
2. FT: Frantic fracking sends US natural gas prices into
freefall
3. EIA: Technically Recoverable Shale Oil and Shale Gas
Resources: An Assessment of 137 Shale Formations in 41
Countries Outside the United States
Current Events
Guest Speaker: Spencer Pugh, Battelle
Week 5
11 Feb
Gulf of Mexico, Fukushima, Fracking
Team Introduction: John Corrigan, strategy&. (PWC)
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1.
2.
3.
4.
5.
6.
7.
IHS Report: America’s New Energy Future
BP to Sell Gulf Assets
Engineers Deny Charges in BP Spill
BP Attacks Spill Claim Pay to Escort Service
Devastation at Japan Site, Seen Up Close
The Panic Over Fukushima
Nuclear Pushes on Despite Fukushima
INTRODUCTION TO THE GLOBAL ENERGY INDUSTRY: Applications, Technologies & Original Equipment Manufacturers
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Week
Date
Topic/Agenda
Topic Readings
Next Wave of Investment
1. Next Wave Generation Investment
2. Wyoming Hopes to Become Power
Week 6
18 Feb
Guest Speaker: John Corrigan, strategy&(PWC).
Broker in Wind Energy
3. Marathon Oil to Sell North Sea
Business
Midterm (See Rubric)/Leadership
Leadership
Week 7
25 Feb
1. Leadership in a Permanent Crisis (HBR, Jul-Aug 2009)
Draft outline Presentation (Mid-term)
Team Introduction: AEP and Lisa Barton
Utility and Transmission
Week 8
3 Mar
Guest Speaker: Lisa Barton, AEP
1. Coal Plants Shut by Marcellus Glut
Team Introduction: Corey Goulet, TCPL
Week 9
10 Mar
Oil and Gas Network
Guest Speaker: Corey Goulet, TCPL
Team Introduction: Siemens and Ariel
Siemens & Ariel Site Visit
Visit to the Siemens & Ariel plants in Mt. Vernon
Week 10
24 Mar
1. Gas
Turbines Moving to Prime Time
2. Local
Tour of Gas Turbine Packaging and testing facility
Shale Boom Benefits Ariel
Team Introduction: Caterpillar and Jim Reeb
Week 11
31 Mar
Make/Buy
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Guest Speaker: Jim Reeb, Caterpillar
Nuclear/Coal
Team Presentation: Nuclear
Week 12
7 Apr
Team Presentation: Coal
Wind/Gas Turbines
Team Presentation: Wind
Week 13
14 Apr
Team Presentation: Gas
Guest Speaker: Jim Baich, IGS Energy
Solar/Class Wrap Up
Guest Speaker: Review & Feedback from Tony Brough
Week 14
21 Apr
1. Bill Gates'
high school speech on The Eleven Rules of Life-Fiction!
Team Presentation: Solar
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Appendix ‘A’: Data Cube
The EIA report provides economic demand forecast through 2040.
Through the eyes of subject matter experts, we will review shifts in technology and
economics, to determine how prepared coal, gas, nuclear and wind energy sources are to meet
tomorrow’s energy needs.
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Appendix B: Rubric for Technology Presentation Assignment
Criteria
Traits
Global Market
Analysis
(Global Size of
Application)
Does not meet standards= Meets standards= 3-4
Exceeds standards=5-6
1-2
Market analysis does not The team demonstrates a The team demonstrates
include or may have
working knowledge of the expertise on the industry
incomplete information industry and provides
and provides in-depth
about:
basic information on:
information on:
- Global size of the market - Global size of the market - Global size of the market
- Customers
- Customers
- Customers
- Global trends
- Global trends
- Global trends
- Regulatory environment - Regulatory environment - Regulatory environment
Technology
One or more of the
Description
following technology
(Technology Attributes attributes and costs are
and Costs)
missing or incomplete:
- Typical plant layout and
OEM Analysis
-
system description
System attributes such
as efficiency, range,
power, etc.
1st costs
Life cycle costs
Fuel cost variability
The following technology
attributes and costs are
explained clearly:
- Typical plant payout and
-
Incomplete OEM analysis Insufficient explanation of competitive
advantages
Team is not able to
describe the business
effectively
Unclear suggestions on
improving and
protecting financial
model.
system description
System attributes such
as efficiency, range,
power, etc.
1st costs
Life cycle costs
Fuel cost variability
Detailed OEM analysis
Sufficient explanation of
competitive advantages
Team is able to describe
the business well
Recommendations on
improving and
protecting financial
model.
Explanation of the
following technology
attributes and costs
exceeds expectations:
- Typical plant payout and
-
system description
System attributes such
as efficiency, range,
power, etc.
1st costs
Life cycle costs
Fuel cost variability
Excellent OEM analysis
Detailed explanation of
competitive advantages
Team is able to describe
the business effectively
Well thought out
recommendations on
improving and protecting
financial model.
INTRODUCTION TO THE GLOBAL ENERGY INDUSTRY: Applications, Technologies &
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Appendix B: Rubric for Technology Presentation Assignment (contd..)
Global Market Analysis The team provides
(Competition)
incomplete competitive
analysis. Insufficient
information on:
- Competitor Strengths &
Technology
Assessment
-
Presentation
-
(Q&A)
Weaknesses
Market share
Competitive positioning
Incomplete assessment of
technology with
inadequate information
on:
- State of the assigned
-
-
The team provides basic
competitive analysis and
includes information on:
- Competitor Strengths &
The team provides an indepth competitive
analysis and includes
detailed information on:
- Competitor Strengths &
Weaknesses
Market share
Competitive positioning -
-
Detailed assessment of
technology with
adequate information
on:
- State of the assigned
Weaknesses
Market share
Competitive positioning
Excellent assessment of
technology with detailed
information on:
- State of the assigned
technology
Mature technologies in
the industry
Emerging technologies
in the industry
technology
Mature technologies in the industry
Emerging technologies in the industry
technology
Mature technologies in
the industry
Emerging technologies
in the industry
Communication aids are poorly prepared or used
inappropriately.
Low impact, appeal and creativity.
Team members appear uncomfortable
presenting
Communication aids
contribute to the quality
of the presentation.
Moderate impact,
appeal and creativity.
Team members appear comfortable presenting.
Communication aids
enhance the
presentation.
High impact, appeal and
creativity.
Team members portray
confidence in
presenting.
The team is
uncomfortable with the
technology and can only
answer simple questions
The team demonstrates a working knowledge of
the technology.
The team demonstrates
an expertise on the
technology.
INTRODUCTION TO THE GLOBAL ENERGY INDUSTRY: Applications, Technologies &
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Appendix C: Team Evaluation
Please list in the table below the names of all members of your team (including yours). For each team
member, including yourself, specify the number of points from 0 to 100 that indicates the level of
contribution each team member has made to the team effort in each of the three categories (i.e.,
participation, contribution, and citizenship). “Participation” means the member attends meetings,
shares in discussions, and carries an equal amount of the work load. “Contribution” means that the
member provides insights that add value to the overall effort, submits assignments on time, and does
professional work. “Citizenship” means that the member is open to the ideas of others, is respectful of
the team, and effectively represents the team outside of class.
The allocation for all team members in each category should add up to 100 points. You cannot assign
the same number of points to more than one team member in any one category. For example, if you
have a team of 7, a possible breakdown in one category would be 20, 16, 15, 14, 13, 12, and 10.
Additional comments are welcome as a way to explain your evaluation. Please save the file with your
name in the title in this format: Last Name, First Name and then submit by April 16 at 6:00pm via
Dropbox on Carmen.
Your Name:
Team Evaluation Table
Team Member
Participation
Contribution
Citizenship
Total
TOTAL POINTS:
100
100
100
300
Additional Comments: