Western Illinois University
Program Review 2014-15
PROGRAM: B.B. in Marketing
CIP 52.1401
Program Enrollment
Fall 2007
Fall 2008
Fall 2009
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Fall 2014
By location
Macomb
Macomb Extension
Quad Cities
Quad Cities Extension
TOTAL
209
3
37
249
198
1
37
236
167
2
36
2
207
150
3
23
4
180
146
2
20
2
170
169
4
26
2
201
169
3
21
7
200
164
2
30
5
201
By sex
Male
Female
TOTAL
132
117
249
125
111
236
117
90
207
101
79
180
105
65
170
134
67
201
126
74
200
120
81
201
By race/ethnicity
White
Black
Hispanic
Asian
American Indian
Other
Pacific Islander
Foreign
Two or More Ethnic
TOTAL
204
22
6
2
1
11
3
249
191
17
7
2
1
14
4
236
162
15
8
2
11
2
5
2
207
136
18
9
8
2
6
1
180
122
19
9
1
13
3
3
170
148
24
11
1
10
3
4
201
138
27
18
3
7
4
3
200
139
26
25
1
6
1
3
201
38
44
35
43
30
33
24
36
30
29
30
25
29
25
21
28
By entering level (freshmen/transfer)
Number entered as new freshmen
Number entered as new transfers
Program Degrees Conferred (Undergraduate)
By race/ethnicity
White
Black
Hispanic
Asian
American Indian
Other
Pacific Islander
Foreign
Two or More Ethnic
TOTAL
FY07
FY08
FY09
FY10
FY11
FY12
FY13
FY14
55
3
4
1
63
42
1
1
1
1
3
1
50
49
1
1
1
2
54
48
2
2
2
2
2
58
43
2
2
2
49
36
1
1
1
1
40
40
4
1
45
36
1
1
2
1
41
Fall 2007
Fall 2008
Fall 2009
Fall 2010
Fall 2011
Fall 2012
Fall 2013
Fall 2014
Average cumulative ACT score, entering freshmen in program
Percent entering freshmen w/cumulative ACT > 23
21.2
21.1
20.9
11.4
20.1
10.7
20.7
8.7
21.0
17.2
20.9
14.8
20.5
17.9
20.3
9.5
Average high school class rank, entering freshmen in program
Percent in top 25%
47.0
15.2
45.1
6.7
49.5
14.3
51.3
12.5
43.9
4.3
48.5
4.2
52.5
18.2
51.7
18.8
2.905
2.839
2.913
2.907
2.843
2.813
2.987
2.932
New Student Information
Average high school GPA, entering freshmen in program
B.B. in Marketing 52.1401
Fall Enrollment
2007
2008
325
288
629
668
152
82
674
617
326
336
363
309
3
102
249
236
University
Eastern Illinois University
Illinois State University
Northeastern Illinois University
Northern Illinois University
SIU Carbondale
U of I at Chicago
U of I at Urbana/Champaign
Western Illinois University
2004
298
633
152
668
337
336
.
284
2005
294
594
170
729
361
342
.
290
2006
293
592
156
656
349
331
.
283
2009
273
676
125
541
297
291
151
207
2010
249
671
118
425
250
318
201
180
2011
271
639
127
436
228
289
205
170
2012
228
645
135
416
195
296
198
201
2013
.
.
.
.
.
.
.
200
2014
200
720
124
340
184
384
221
201
University
Eastern Illinois University
Illinois State University
Northeastern Illinois University
Northern Illinois University
SIU Carbondale
U of I at Chicago
U of I at Urbana/Champaign
Western Illinois University
2004
66
190
26
220
112
126
.
80
2005
73
216
16
170
89
139
.
68
Fiscal Year Degrees Conferred
2006
2007
2008
2009
64
68
81
66
183
195
180
173
36
42
30
21
173
183
190
182
116
95
93
111
121
113
120
124
.
.
1
34
71
63
50
54
2010
75
222
38
195
114
90
48
58
2011
72
210
32
142
83
94
81
49
2012
67
227
24
151
94
96
101
40
2013
76
189
24
144
76
86
80
45
2014
.
.
.
.
.
.
.
41
University
Eastern Illinois University
Illinois State University
Northeastern Illinois University
Northern Illinois University
SIU Carbondale
U of I at Chicago
U of I at Urbana/Champaign
Western Illinois University
2004
177
181
132
212
110
.
.
144
Fiscal Year Undergraduate Discipline Cost per Credit Hour*
2005
2006
2007
2008
2009
2010
149
136
142
183
216
213
204
231
227
249
243
254
129
152
154
147
179
132
272
263
285
273
250
259
120
117
127
136
210
136
.
.
.
.
.
.
.
.
.
.
.
.
137
151
154
156
206
195
2011
207
257
218
292
186
.
.
184
2012
.
.
.
.
.
.
.
196
2013
.
.
.
.
.
.
.
193
2014
.
.
.
.
.
.
.
188
University
Eastern Illinois University
Illinois State University
Northeastern Illinois University
Northern Illinois University
SIU Carbondale
U of I at Chicago
U of I at Urbana/Champaign
Western Illinois University
2004
533
644
513
508
939
.
.
740
Fiscal Year Undergraduate Credit Hours per Staff Year*
2005
2006
2007
2008
2009
2010
467
679
675
656
631
576
597
602
625
616
562
571
670
535
559
652
692
802
422
521
518
551
648
655
800
712
743
818
615
795
.
.
.
.
.
.
.
.
.
.
.
.
636
739
815
670
650
671
2011
664
630
670
628
757
.
.
668
2012
.
.
.
.
.
.
.
735
2013
.
.
.
.
.
.
.
723
2014
.
.
.
.
.
.
.
755
*Beginning in 2011, data reflects 52.0201 discipline (B.B. in Management).