ROOTS 1+2
Advocacy toolkit
Toolkit
www.tearfund.org/advocacy_toolkit
Section F1
Advocacy Cycle Stage 3
Planning:
Putting it all together
Section F1: Why planning matters
• Clarifies what we are trying to achieve and
how we will get there
• Allocates resources and responsibilities
• Ensures accountability, and participation, by
communities, donors and allies
• Forces us to think ahead
• Helps us understand risks and assumptions
• Provides a benchmark to assess progress
Section F1: Developing a
Theory of Change
ACTIVITIES
OUTPUTS
(Services)
(Products)
(Resources)
Training
Staff
Research
Research
reports
Funds
Equipment
Awarenessraising
Facilities
Lobbying
Supplies
Mobilising
Contacts
Using media
INPUTS
Monitoring
People trained
Lobby
meetings
People
mobilised
Increased
awareness
OUTCOMES
IMPACT
(Results)
(Ultimate
goal)
Issue is
debated in
public realm
Research
findings are
acted on
Relationships
are built with
MPs
Policies are
amended
Policies and
practices are
being fairly
outworked
Improved
quality of life
Greater wellbeing
New social
norms
Section F1: Setting advocacy indicators
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Advocacy is ‘messy’
Advocacy timeframes are long
External factors are unpredictable
Advocacy relies on cooperation
Poverty reduction is multi-dimensional
Sometimes change is only partial
Traditional monitoring is inappropriate
Data gathering is complicated
Section F1: Activity indicators
These measure the extent to which planned tasks
and actions have been implemented. For example:
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•
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Capacity building initiatives undertaken
Research reports completed and disseminated
Lobby meetings attended
Letters / emails / postcards / petitions sent and
received
• Press releases issued
Section F1: Output indicators
These measure the extent to which services,
processes, products or events have been achieved
or delivered because of activities.
For example:
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Number of new relationships forged with allies
Number of people mobilised to campaign
Number of campaigning actions taken
Public references to research reports
Media articles or opinion pieces published
Section F1: Outcome indicators
These measure short-term and medium-term
changes that have been achieved because of
outputs. For example:
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Issue being debated in public realm
MPs considering issue in policymaking forums
Civil society advocacy capacity strengthened
Relationships with government officials established
Draft legislation on issue out for consultation
Creation of a new law on issue
Section F1: Impact indicators
These indicate what contribution has been
made towards long-term change as a result of
the outcomes. For example:
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Implementation of a government law or policy
Access to health care for all
Provision of water and sanitation
Citizens empowered to engage with government
A significant reduction in gender-based violence
Section F1: Creating advocacy messages
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What is the issue?
What are the causes and effects of the issue?
Who are the key stakeholders?
What do we think needs to change and why?
Who has power to bring about change and
what do we want them to do?