Tame the hungry beast (and make it work for you) With the Avocent® Power Management Solution Power Management Powerful tools to help you simply control and manage power usage Green I.T. “Blah. Blah. Blah.” No offense… But how will we ever attain green anything when over a third of IT managers are in the dark about what their power consumption is and nearly half only know the aggregate usage?* Necessary. Beneficial. Good. There’s no arguing the moral value of a greener IT infrastructure, especially considering just how much these beasts in our basements consume. A 2007 US Environmental Protection Agency study found that data center energy utilization had doubled between 2000 and 2006, representing about 1.5% of all US energy consumption (almost twice as much power used by all the color televisions in the country). That trend is expected to continue with power consumption doubling again by 2011. It’s no wonder that power is becoming such an important facet of data center planning and management. We’ve taken more than 20 years of success developing data center optimization and endpoint control products and created a unique, multitouch solution specifically for IT power management. This powerful (forgive the pun) offering gives you the tools you need to monitor energy consumption, costs and trends across various levels within the data center and remote locations. *2007 Study by Research Concepts The Challenge Knowing your power consumption starts with admitting what you don’t know. You may be aware that a typical server consumes 190 watts. But did you know that this only represents 41% of power usage for that server? Add in uninterruptible power supply (UPS) and HVAC for each unit, and the number jumps to 418 watts. That equates to $439 a year and a staggering 3.66 tons of greenhouse gasses emitted annually! Now multiply that by hundreds of servers, all running an average of 88% of the time, and…you get the idea. It’s what you don’t know that makes the difference. Of course, most data center managers typically “don’t pay the bill,” so there’s little motivation to expend resources to improve energy efficiency. But, with growing pressure from management to operate more leanly or lose head count, there’s plenty of incentive to better understand energy usage. Lucky for IT, there’s most likely an equipment already on site to help them do this. There’s more information out there than you think. But how do you tap them all? A recent Aperture Research Institute study states that half the data centers do not have the ability to track power from individual assets (more than 5 million servers in the US alone!). But that statistic may be misleading. Most data centers actually have at least some of the equipment needed to track power usage; they just don’t know how to “mine” that data to give a single master view of energy consumption trends. The Answer A smart power management solution (without all the blah, blah, blah). Yes, the obstacles are many, from a multitude of machine and operating system types to legacy connectivity systems, diverse data formats and manual processes. But they are not insurmountable. The Avocent® proven solution is ready to integrate all of that data flowing in from various devices to facilitate a deeper understanding of your IT environment. With it in place, you can: Monitor Usage – Individual assets to company-wide power consumption can be monitored and reported at various levels of granularity, from individual PDUs and racks to rows of racks, the data center, even the entire company. Control Power Remotely – Manage from anywhere, anytime. Out-of-band, remote management for all Avocent powercontrolled devices, select third-party PDUs and power management of IPMI-enabled servers. Control Capacity – Use power more efficiently. Real-time and historical data give you insight into how to best set thresholds and alerts, plus plan for growth. Pinpoint Problem Areas – Get tighter command over the power guzzlers. By identifying the highest users of power, from the rack to the data center to the company, you can calculate and compare expenses by area and trend. Chargeback Power Costs – Make power a tangible part of budget considerations. With detailed monitoring down to the individual outlet and device, you can understand how many data center resources a particular department is using and what percentage of the total power it should be responsible for funding. Optimize Uptime – Ensure service levels are maintained. It could be as simple as disabling unused outlets on a power strip to control usage on a rack. Or, as detailed as setting power thresholds on racks and data centers that produce online notifications or management reaction. The Conclusion Green represents more than just the environment. It’s the color of money saved as well. Enterprises that have implemented efficiency initiatives have seen, on average, a 19% reduction in total IT power consumption, with some even enjoying upwards of 60% (Enterprise Management Associates Survey 2009). The Avocent suite of systems management tools and products can help you effectively achieve your green goals (environmentally- and cash-driven) through proper power management tools. Our industry-leading solutions enable complete monitoring, management automation and detailed reporting on energy usage from the data center down to the rack, not only creating savings in actual energy consumption, but in staff time and effort. Components Avocent® Power Management Solution Avocent DSView™ Management Software Control and Access Centrally - The first step to management is to centralize. The Avocent DSView software provides secure, remote, consolidated, out-of-band management through a single, centralized interface. The software provides control of the KVM and serial appliances (server and network access), control of the PDUs (power cycle access) and service processors (IPMI and vendor solution access). Avocent Rack Power Manager The Avocent Rack Power Manager can handle enterprise-size PDU deployments with ease, providing access and control capabilities to maintain and configure your PDUs. Avocent ACS 6000 Advanced Console Servers The ACS 6000 console servers provide remote access for console port management. They provide secure, remote access to IT devices and UNIX/LINUX-based servers. Avocent MergePoint™ Service Processor Manager The Avocent MergePoint Service Processor Manager merges both proprietary (DRAC, iLO, RSA for example) and open service management protocols (such as IPMI) onto a unified management platform. Alerts and notifications can be sent via SNMP, IM or email when a situation arises. Avocent MergePoint Unity™ KVM over IP and Serial Console Switch The Avocent MergePoint Unity solutions provide remote KVM access to servers. Combined with the Avocent DSView management software, system administrators have a centralized management system for power control of their servers. Avocent Rack PDUs The Avocent DSView management software and the Avocent Rack Power Manager support a wide range of rack PDU models that support strip-level metering, outlet-level metering or outlet-level metering and switching. Integrate the information gathered from these supported rack PDUs with the Avocent Rack Power Manager to generate historical graphs and reports to get a clear power picture of the data center. Supported Rack PDUs*: - Avocent PM 10/10i, PM20/20i, PM1000, PM2000, and PM3000 - Liebert® MPH and Liebert MPX rack PDUs - Select third-party PDUs from APC and Server Technology* *Note- supported models may change; contact Avocent solutions for current information. Emerson Network Power Global Headquarters 1050 Dearborn Drive P.O. Box 29186 Columbus, OH 43229 Tel: +1 614 888 0246 Emerson Network Power EmersonNetworkPower.com Emerson, Emerson Network Power, the Emerson Network Power logo and Consider it Solved are service marks and trademarks of Emerson Electric Co. Avocent, the Avocent logo, DSView and MergePoint Unity are registered trademarks of Avocent Corporation. All third party marks are the property of their respective owners. ©2013 Emerson Electric Co. All rights reserved. 0213-PM-BRO-EN