SPONSORSHIP PROSPECTUS
Introduction
NI is now offering sponsorships for NIWeek 2016. This annual event
is the premier technology showcase where scientists, engineers, and
other internal influencers from a wide range of technical industries and
academia discover exciting new engineering trends and technologies to
solve today’s greatest engineering challenges and prepare for tomorrow.
Connect With Leading Innovators at NIWeek
Now in its 22nd year, NIWeek hosts over 3,200 of the world’s top engineers, scientists, and academic leaders from
a variety of industries and public organizations. This year’s conference, August 1–4, at the Austin Convention Center,
will build on the event’s legacy of providing the ultimate learning environment to explore the latest technologies
through interactive technical sessions, hands-on workshops, case study presentations, and exhibitions.
By becoming an NIWeek sponsor, you’re showing attendees, many of whom are C-level and represent some of the
world’s largest and most dynamic companies, that you support their opportunities to learn how they can implement
the most recent advancements in design, automation, manufacturing, test, measurement, and control systems. Your
company will be associated with the new insights attendees gain by networking with peers, industry experts, and
academicians. These discussions can help attendees accelerate their careers, enhance their productivity, and deliver
best practices back to their organizations.
A Smart Decision
If your goal is to reach a captive audience of highly skilled influencers, sponsoring NIWeek is a sound investment. NIWeek
attendees not only integrate NI hardware and software throughout their enterprises but also help drive strategic business
decisions ranging from general-purpose computing to advanced technology needs. Additionally, product vendors involved
in control and design application areas who attend NIWeek every year represent the following interests:
■■
Academic
■■
Mechatronics
■■
Robotics
■■
Big Physics
■■
Modular instrumentation
■■
Sensors
■■
Cyber-physical systems
■■
Motion
■■
Sound and vibration
■■
Embedded systems
■■
PXI
■■
Vision
■■
Industrial control
■■
RF
About 90 percent of attendees have a bachelor’s or higher degree,
and about 40 percent hold an advanced degree.
DEGREE LEVEL
2015
DEGREE DISCIPLINE
2015
No College Degree
4%
Electrical and Computer Engineering
50%
Associate’s Degree (2-Year Technical)
7%
Mechanical Engineering
11%
Bachelor’s Degree (4-Year College/University)
51%
Physics
5%
Master’s Degree
30%
Computer Science
5%
Doctoral Degree
8%
Software Engineering
4%
Aerospace
2%
Industrial Engineering
2%
Biomedical Engineering
1%
Chemical Engineering
1%
Engineering Management
1%
2015 Conference Attendees by Industry
ENGINEERING/SCIENTIFIC SERVICES/CONSULTING
13%
AEROSPACE/AVIONICS (AIRCRAFT AND SPACECRAFT)
10%
EDUCATION/UNIVERSITY
8%
SEMICONDUCTOR
7%
MANUFACTURING, ALL OTHER
7%
GOVERNMENT/DEFENSE
6%
AUTOMOTIVE
6%
MEDICAL EQUIPMENT/DEVICES
5%
CONTRACT DESIGN/SYSTEMS INTEGRATION
5%
CONSUMER ELECTRONICS/COMPUTERS
4%
OIL AND GAS
4%
MACHINERY AND EQUIPMENT MANUFACTURING
3%
OTHER
0%
22%
50%
Percent of Respondents
100%
Sponsorship Levels and Benefits
NIWeek provides a unique opportunity to showcase the entire NI ecosystem under one roof, and our valued partners
who exhibit at and sponsor NIWeek play an essential role in bringing it all together.
Sponsorship benefits are based on the amount of marketing promotional opportunities (MPOs) you secure, so you can
customize your sponsorship to meet your specific marketing goals at NIWeek. Find a complete list of MPOs at the end
of this document.
To show our appreciation for our sponsors’ commitment to NIWeek, we recognize them throughout the event and offer
them the additional benefits listed in the following table.
NIWEEK 2016 SPONSORSHIP LEVELS AND BENEFITS
Platinum
$30,000 USD and Up
Gold
$20,000– $29,999 USD
Silver
$10,000– $19,999 USD
•
•
•
•
•
Sponsor for dedicated track of choice
•
•
•
•
Full-conference passes
2
1
Discounted conference passes available at early-bird price
2
1
Logo in sponsor preshow email
•
•
•
•
•
•
•
•
One-time pre-/post-event blast
•
•
•
•
•
Virtual collateral on mobile app
2 pieces
2 pieces
1 piece
•
•
•
2016 NIWEEK MPO INVESTMENT
Recognition after keynote address
Logo on exhibition electronic signage
Logo and link on event website
Pre-event tweets/social media
On-site promotional signage
Keynote chair drop
Logo on mobile app
Note: Packages subject to change.
MPOs
NIWEEK MPOs
MPO
Estimated Price (USD)
Number Available
Notes
Welcome Reception
$17,500
2
Branding recognition/signage
Cohost Annual NI Block Diagram Expo Party
$20,000
1
Branding recognition/signage
Cohost Annual Party
$25,000
1
Branding recognition/signage
Meals Sponsorship (breakfast/lunch)
$10,000
4
Choice of exclusive breakfast
or lunch with branding
Breaks Sponsorship (am/pm)
$10,000
4
Branding recognition/signage
NIWeek Recharge Lounge
$12,000
2
Approximately 400 sq ft area on the
show floor for attendees to recharge
their cell phones/electronic devices;
2 lounges available
$5,000 plus cost of bag
1
Sponsor to provide bag; NI must
approve bag
Lanyard Cobranded With NI
$10,000
1
Cobranding with NI; one color
Conference Pen/Conference Matrices Folder
$10,000
1
Branded folder with notes
pages and pen
Exhibition Electronic Signage Ad
$2,500
Unlimited
Logo placed on the conference
electronic signage
Meterboard Signage
$3,500
Unlimited
1 double-sided sign
$5,000 plus cost of bottle
1
Sponsor to provide water bottle;
NI must approve bottle
Passport Game*
$4,000
15
Gamification to drive attendees
to exhibit booths of Passport
Game sponsors
Chair Drop
$4,000
6
Nonexclusive opportunity for a chair
drop during one of the keynote/
general sessions
6
Premium on-site branding in
high-traffic areas at the convention
center; locations offered on first-come,
first-served basis
1
30-second spot at beginning of
on-demand video stream for 12K
estimated live viewers;
branding recognition
10
Branding recognition in the award
promotion, presentation of the award
to the recipient, and participation in
judging the award
5
Branded screen saver in all session
rooms associated with track content;
preapproved signage provided by
sponsor; recognition on website
4
Opportunity to create an experience
that meets your objectives on the
show floor or in high-traffic areas; it
can feature themes such as arcade
games and message stations; activity
zones can be customized to meet your
budget and funding levels
Logo on Conference Bag
Water Bottle/Hydration Station
Window Cling or Main Escalator
Video Streaming Main Stage Sponsor
Award Sponsorship
Track Sponsorship
Playground Activity Zones Show Floor
$8,000
$15,000
$10,000
$12,500
Price TBD based on the
custom experience
*To participate in the Passport Game, you must be an exhibitor and have a booth on the show floor.
Securing Your Sponsorship
Don’t miss your opportunity to sponsor NIWeek alongside other top industry leaders. More than half of NIWeek attendees
participate again the next year. Most are electrical and computer engineering professionals with 20 years of experience.
NIWeek 2016 offers sponsors the opportunity to be associated with an exclusive learning environment. NIWeek
attendees eagerly explore the latest technologies through interactive technical sessions, targeted summits, hands-on
workshops, case study presentations, and exhibitions on the most recent advancements in design, control,
measurement, automation, manufacturing, and test. The conference also features keynote presentations and
demonstrations that highlight how engineers and scientists can improve everyday life by using NI graphical system
design to create advanced test and measurement systems as well as increase the efficiency of their processes.
Please remember that your sponsorship level and corresponding benefits are determined by your total MPO
commitment. Several of the MPOs are exclusive and many have limited availability; all are offered on a first-come,
first-served basis. Act now to secure the MPOs that best meet your unique marketing goals!
To secure your MPOs and take advantage of the benefits of NIWeek 2016 sponsorship, complete the Participation
Agreement/MPO Order Form on the next page. To inquire about MPO availability, determine the right level of
sponsorships available to meet your objectives for partnering with NI, or ask other questions, please contact:
Rom Portwood
NIWeek Sponsor Manager
(413) 636-2829
rom@eventmarketingpartners.com
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