SPONSORSHIP PROSPECTUS Introduction NI is now offering sponsorships for NIWeek 2016. This annual event is the premier technology showcase where scientists, engineers, and other internal influencers from a wide range of technical industries and academia discover exciting new engineering trends and technologies to solve today’s greatest engineering challenges and prepare for tomorrow. Connect With Leading Innovators at NIWeek Now in its 22nd year, NIWeek hosts over 3,200 of the world’s top engineers, scientists, and academic leaders from a variety of industries and public organizations. This year’s conference, August 1–4, at the Austin Convention Center, will build on the event’s legacy of providing the ultimate learning environment to explore the latest technologies through interactive technical sessions, hands-on workshops, case study presentations, and exhibitions. By becoming an NIWeek sponsor, you’re showing attendees, many of whom are C-level and represent some of the world’s largest and most dynamic companies, that you support their opportunities to learn how they can implement the most recent advancements in design, automation, manufacturing, test, measurement, and control systems. Your company will be associated with the new insights attendees gain by networking with peers, industry experts, and academicians. These discussions can help attendees accelerate their careers, enhance their productivity, and deliver best practices back to their organizations. A Smart Decision If your goal is to reach a captive audience of highly skilled influencers, sponsoring NIWeek is a sound investment. NIWeek attendees not only integrate NI hardware and software throughout their enterprises but also help drive strategic business decisions ranging from general-purpose computing to advanced technology needs. Additionally, product vendors involved in control and design application areas who attend NIWeek every year represent the following interests: ■■ Academic ■■ Mechatronics ■■ Robotics ■■ Big Physics ■■ Modular instrumentation ■■ Sensors ■■ Cyber-physical systems ■■ Motion ■■ Sound and vibration ■■ Embedded systems ■■ PXI ■■ Vision ■■ Industrial control ■■ RF About 90 percent of attendees have a bachelor’s or higher degree, and about 40 percent hold an advanced degree. DEGREE LEVEL 2015 DEGREE DISCIPLINE 2015 No College Degree 4% Electrical and Computer Engineering 50% Associate’s Degree (2-Year Technical) 7% Mechanical Engineering 11% Bachelor’s Degree (4-Year College/University) 51% Physics 5% Master’s Degree 30% Computer Science 5% Doctoral Degree 8% Software Engineering 4% Aerospace 2% Industrial Engineering 2% Biomedical Engineering 1% Chemical Engineering 1% Engineering Management 1% 2015 Conference Attendees by Industry ENGINEERING/SCIENTIFIC SERVICES/CONSULTING 13% AEROSPACE/AVIONICS (AIRCRAFT AND SPACECRAFT) 10% EDUCATION/UNIVERSITY 8% SEMICONDUCTOR 7% MANUFACTURING, ALL OTHER 7% GOVERNMENT/DEFENSE 6% AUTOMOTIVE 6% MEDICAL EQUIPMENT/DEVICES 5% CONTRACT DESIGN/SYSTEMS INTEGRATION 5% CONSUMER ELECTRONICS/COMPUTERS 4% OIL AND GAS 4% MACHINERY AND EQUIPMENT MANUFACTURING 3% OTHER 0% 22% 50% Percent of Respondents 100% Sponsorship Levels and Benefits NIWeek provides a unique opportunity to showcase the entire NI ecosystem under one roof, and our valued partners who exhibit at and sponsor NIWeek play an essential role in bringing it all together. Sponsorship benefits are based on the amount of marketing promotional opportunities (MPOs) you secure, so you can customize your sponsorship to meet your specific marketing goals at NIWeek. Find a complete list of MPOs at the end of this document. To show our appreciation for our sponsors’ commitment to NIWeek, we recognize them throughout the event and offer them the additional benefits listed in the following table. NIWEEK 2016 SPONSORSHIP LEVELS AND BENEFITS Platinum $30,000 USD and Up Gold $20,000– $29,999 USD Silver $10,000– $19,999 USD • • • • • Sponsor for dedicated track of choice • • • • Full-conference passes 2 1 Discounted conference passes available at early-bird price 2 1 Logo in sponsor preshow email • • • • • • • • One-time pre-/post-event blast • • • • • Virtual collateral on mobile app 2 pieces 2 pieces 1 piece • • • 2016 NIWEEK MPO INVESTMENT Recognition after keynote address Logo on exhibition electronic signage Logo and link on event website Pre-event tweets/social media On-site promotional signage Keynote chair drop Logo on mobile app Note: Packages subject to change. MPOs NIWEEK MPOs MPO Estimated Price (USD) Number Available Notes Welcome Reception $17,500 2 Branding recognition/signage Cohost Annual NI Block Diagram Expo Party $20,000 1 Branding recognition/signage Cohost Annual Party $25,000 1 Branding recognition/signage Meals Sponsorship (breakfast/lunch) $10,000 4 Choice of exclusive breakfast or lunch with branding Breaks Sponsorship (am/pm) $10,000 4 Branding recognition/signage NIWeek Recharge Lounge $12,000 2 Approximately 400 sq ft area on the show floor for attendees to recharge their cell phones/electronic devices; 2 lounges available $5,000 plus cost of bag 1 Sponsor to provide bag; NI must approve bag Lanyard Cobranded With NI $10,000 1 Cobranding with NI; one color Conference Pen/Conference Matrices Folder $10,000 1 Branded folder with notes pages and pen Exhibition Electronic Signage Ad $2,500 Unlimited Logo placed on the conference electronic signage Meterboard Signage $3,500 Unlimited 1 double-sided sign $5,000 plus cost of bottle 1 Sponsor to provide water bottle; NI must approve bottle Passport Game* $4,000 15 Gamification to drive attendees to exhibit booths of Passport Game sponsors Chair Drop $4,000 6 Nonexclusive opportunity for a chair drop during one of the keynote/ general sessions 6 Premium on-site branding in high-traffic areas at the convention center; locations offered on first-come, first-served basis 1 30-second spot at beginning of on-demand video stream for 12K estimated live viewers; branding recognition 10 Branding recognition in the award promotion, presentation of the award to the recipient, and participation in judging the award 5 Branded screen saver in all session rooms associated with track content; preapproved signage provided by sponsor; recognition on website 4 Opportunity to create an experience that meets your objectives on the show floor or in high-traffic areas; it can feature themes such as arcade games and message stations; activity zones can be customized to meet your budget and funding levels Logo on Conference Bag Water Bottle/Hydration Station Window Cling or Main Escalator Video Streaming Main Stage Sponsor Award Sponsorship Track Sponsorship Playground Activity Zones Show Floor $8,000 $15,000 $10,000 $12,500 Price TBD based on the custom experience *To participate in the Passport Game, you must be an exhibitor and have a booth on the show floor. Securing Your Sponsorship Don’t miss your opportunity to sponsor NIWeek alongside other top industry leaders. More than half of NIWeek attendees participate again the next year. Most are electrical and computer engineering professionals with 20 years of experience. NIWeek 2016 offers sponsors the opportunity to be associated with an exclusive learning environment. NIWeek attendees eagerly explore the latest technologies through interactive technical sessions, targeted summits, hands-on workshops, case study presentations, and exhibitions on the most recent advancements in design, control, measurement, automation, manufacturing, and test. The conference also features keynote presentations and demonstrations that highlight how engineers and scientists can improve everyday life by using NI graphical system design to create advanced test and measurement systems as well as increase the efficiency of their processes. Please remember that your sponsorship level and corresponding benefits are determined by your total MPO commitment. Several of the MPOs are exclusive and many have limited availability; all are offered on a first-come, first-served basis. Act now to secure the MPOs that best meet your unique marketing goals! To secure your MPOs and take advantage of the benefits of NIWeek 2016 sponsorship, complete the Participation Agreement/MPO Order Form on the next page. To inquire about MPO availability, determine the right level of sponsorships available to meet your objectives for partnering with NI, or ask other questions, please contact: Rom Portwood NIWeek Sponsor Manager (413) 636-2829 rom@eventmarketingpartners.com ©2016 National Instruments. All rights reserved. National Instruments, NI, ni.com, and NIWeek are trademarks of National Instruments. Other product and company names listed are trademarks or trade names of their respective companies. ni.com/niweek