Lean Aircraft Initiative
Plenary Workshop
Communications IPT
October 16, 1996
Presented by:
Deneen Silviano
MIT
LEAN AIRCRAFT
INITIATIVE
Communications IPT
“Providing the common thread.”
Tell the Lai Story
Extend and Enhance LAI’s
collaborative nature
Facilitate and enable
systemic change
CommIPT101696-2
CommIPT101696-2 ©1996
©1996 Massachusetts
Massachusetts Institute
Institute of
of Technology
Technology
LEAN AIRCRAFT
INITIATIVE
Communications IPT
Providing a common sense approach:
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Leadership
Vision
First-hand
knowledge
CommIPT101696-3
CommIPT101696-3 ©1996
©1996 Massachusetts
Massachusetts Institute
Institute of
of Technology
Technology
LEAN AIRCRAFT
INITIATIVE
Communications IPT
Goal
“Provide communications leadership to facilitate a shared vision of
LAI and “lean” within the LAI community and among external
constituencies.”
Multi-faceted
communications to:
• improve information
exchange,and
extend and sustain
the “lean” dialogue
within the LAI
community;
Industry
LAI
Government
Labor
Communications
IPT
• create awareness
and understanding
of LAI and “lean”
among external
audiences.
MIT
CommIPT101696-4
CommIPT101696-4 ©1996
©1996 Massachusetts
Massachusetts Institute
Institute of
of Technology
Technology
LEAN AIRCRAFT
INITIATIVE
The Communications Challenge
Answering the Why, Who, What, How, When:
◗ Why communicate? (Goals)
◗ Who needs the information? (Audiences)
◗ What is the information? (Messages)
◗ How do we package it? (Products)
◗ When do we deliver it? (Timelines)
In other words -- developing a plan.
CommIPT101696-5
CommIPT101696-5 ©1996
©1996 Massachusetts
Massachusetts Institute
Institute of
of Technology
Technology
LEAN AIRCRAFT
INITIATIVE
Communication Opportunities
Including but not limited to:
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Online discussions groups
World Wide Web
Intranet sites within member
organizations
Teleconferencing/ video-conferencing
Speakers Bureau
Media Relations
LAI “Network News”
Feature column in LEANAIR newsletter
Video
CommIPT101696-6
CommIPT101696-6 ©1996
©1996 Massachusetts
Massachusetts Institute
Institute of
of Technology
Technology
LEAN AIRCRAFT
INITIATIVE
Communications IPT: Next Steps
◗
Work with POC’s to identify likely
recruits including in-house
communications/telecommunications
professionals
◗
Confirm “co-leads” from government
and industry
◗
Host first Communications IPT meeting
Dec. 96- Jan. 97
CommIPT101696-7
CommIPT101696-7 ©1996
©1996 Massachusetts
Massachusetts Institute
Institute of
of Technology
Technology