Lean Aerospace Initiative
Plenary Workshop
Communications IPT
April 1, 1998
Presented By:
Deneen Silviano
MIT
Lean Aerospace
Initiative
Today’s Focus
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Why
– Communication and Change
Process
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Recent Team Activity
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Who
– Our “Audiences”
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What
– The LAI and Lean Story
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How
– Products and distribution channels
CO Silviano 040198-2 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
Vision for
Change
Communication:
An Enabler to Change
Change
The Communication Process
Awareness
Implementation
Understanding
and Trust
Willingness to
Change
CO Silviano 040198-3 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
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Working For Our “Customers”
Expanded Your Voice and Access to News
– 3 new members
– linkages to secondary tier of business communicators
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Enhanced LAI and Member visibility
– LA Times • Manufacturing News • Productivity Newsletter
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Closing the communication “gaps” locally
– Standard news releases
– Identification and feedback of success stories
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Responded to Executive Board request for 2-page LAI
summary
Revamped LAI Web Site based on visitor input
– 2-way web linkages
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Updated LAI Communications Plan
CO Silviano 040198-4 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
Our “Who” – The Audiences
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LAI consortium members
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Employees of LAI
consortium members
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Media
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Government
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General Public
The Challenge: What and how to tell them ...
CO Silviano 040198-5 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
The “What” – Lean Stories
... comes from you!
Lean Success Stories
– Implementation of lean
principles and practices
– Application the LEM
– Qualitative Results
– Quantitative Results
CO Silviano 040198-6 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
An LAI Member Story
Pratt & Whitney
CO Silviano 040198-7 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
The “How” – Products and Delivery
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Products:
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Newsletters
Briefs
Brochures
Executive summaries
News releases
Flyers
Web Site
Delivery:
– Hard copy
– Information Packets
– The Toolkit
– Web Based
CO Silviano 040198-8 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
CO Silviano 040198-9 ©1998 Massachusetts Institute of Technology
Lean Aerospace
Initiative
The “Why”
1. Communication is an ongoing process
that enables lean change.
2. The Comm IPT takes some of the
“guesswork” out of this process for LAI
members by providing the “what and
how.”
CO Silviano 040198-10 ©1998 Massachusetts Institute of Technology