Avocent Case Study Profile Neo Telecoms Company Neo Telecoms Optimizes its data centers and deploys new services for customers with Avocent’s help Business Challenge • To monitor and manage data center devices and their power consumption • To distribute power efficiently while saving space at the rack • To engage with a vendor offering a comprehensive power management solution Location Paris, France Industry Telecommunication Website www.neotelecoms.com/en/ Didier Soucheyre is a happy CEO and with good reason. Every year since 2003, his company, Neo Telecoms, has recorded annual growth of 25 to 30 percent. What is his secret? Being in the right market with the right IT services and meeting customers’ needs while exceeding their expectations. One of the “right” IT services offered by Neo Telecoms is Web hosting. Since spinning off from AboveNet in 2003, the company has developed a reputation as a trusted and reliable host of IP services. Using a secure IP network connecting 25 data centers and managing over 106 miles of fiber optic network, Neo Telecoms is able to ensure the consistent distribution of bandwidth to its customers in western Europe. Neo Telecoms’ business infrastructure is based on IP transit, hosting and managed services. The company also offers a dedicated pan-European network, known as AS8218, and plans to expand its reach to additional countries in Europe and to New York City. As a result of evolving customer needs, Neo Telecoms recently broadened its offerings to include additional communication solutions built around IP, hosting and connectivity services. Currently, Neo Telecoms operates five primary data centers in the Paris region, including nearly 20,000 square feet of data center floor space, and offers co-location services with 16 or 32 Amp power supplies and private suites ranging from 150 to 1,600 square feet. “Our customers use a lot of bandwidth as well as a lot of electricity,” says Lionel Gabison, Operations Director at Neo Telecoms. “In fact the services and equipment used by our customers is getting ever smaller and more numerous [fitting more appliances into each rack]. Therefore, while most data centers provide 2 kW per rack, our customers asked us for 5 kW or more. At the time, we couldn’t find the right fit in terms of power consumption.” That’s why, in 2009, Neo Telecoms issued a power management-focused request for information. After reviewing plans submitted by several solution providers, Neo Telecoms selected a comprehensive Avocent power management solution. Solution Avocent DSView® 3 Management Software DSView Software Power Manager Plug-in Avocent Power Management Distribution Unit (PM PDU) “Avocent was clearly ahead of the competition in terms of taking outlet measurements, and their strips helped us open up our racks.” Lionel Gabison Operations Director Neo Telecoms [Avocent Case Study] Neo Telecoms “We were looking for power outlet strips that can go beyond the usual 16 Amps and can support 32 Amps,” says Gabison. The Avocent PM 3000 PDUs meet the amperage requirements of Gabison and go even further. These PDUs make it possible to measure each power outlet and manage them individually. This allows administrators to have the necessary tools for monitoring, measuring, reducing and managing the energy used by hosted equipment. Alarm thresholds can be created to predict potential problems and minimize downtime caused by overloaded circuits. Furthermore, the outlet measurement and management features provide Neo Telecoms with the necessary tools to pass on the costs of hardware power consumption to customers. “Avocent was clearly ahead of the competition in terms of taking outlet measurements, and their strips helped us open up our racks,” says Gabison. Indeed, a special feature of Avocent PM PDUs is that they are positioned vertically against the racks. This prevents unnecessary space utilization that would be better used for hosting active equipment where space is at a premium. “And all this was accompanied by a quality of service that was very important to our high-end customers,” says Gabison. “Additionally, we have provided our clients with access to DSView 3 management software, which we have installed at our redundant data center.” For their part, Neo Telecoms manages quality of service, costs and trends at all levels of its data centers. But, thanks to Avocent power management solutions, this information can be monitored all the way down to specific rows of racks, individual racks and even select pieces of hardware, enabling the consumption, capacity and cost of every segment of the data center to be tracked and analyzed. “DSView [software] Power Manager [plug-in] is now installed at the redundant data center, where we host equipment for our largest customers,” explains Gabison. “These are the customers to whom we offer the DSView [software] Power Manager [plug-in] services: remote administration, equipment management, cost control, etc. For our part, DSView [software] Power Manager [plug-in] enables us to optimize on-site interventions and therefore our customer service as well.” The redundant data center currently hosts 50 bays, along with approximately 80 Avocent PM 3000 PDUs, but the number of bays will soon double; and the number of Avocent PDUs will grow along with the data center. About Avocent Corporation Avocent delivers IT infrastructure management solutions that reduce operating costs, simplify management and increase the availability of critical IT environments 24/7 via integrated, centralized in-band and out-of-band hardware and software. Additional information is available at www.avocent.com. DSView 3 management software is a unique Avocent solution for securely running all data center equipment. It offers optimized access and control of virtually all the hardware at Neo Telecoms’ redundant data center. Neo Telecoms also chose to install the DSView software Power Manager plug-in, which expands the functionality of the software to include power monitoring. Now, the data center manager can offer his customers the ability to monitor and measure the energy use of their IT and telecommunication equipment. Avocent PM 2000/3000 PDU and DSView software Power Manager plug-in Avocent, the Avocent logo and DSView are registered trademarks of Avocent Corporation or its affiliates in the US or other countries. All other marks are the property of their respective owners. © 2010 Avocent Corporation. Each customer’s results may vary based on its unique set of facts and circumstances. 0310-NEOTELE-CS-EN