WQPT Quad Cities PBS
a public media service of Western Illinois University
Presented by
Mary Pruess General Manager
and the WQPT Team
FY 14 Accomplishments
 WQPT Strategic Plan
 Expand Early Childhood Outreach
Services/Americorps
 Embracing our Military
 Stabilized WQPT
FY 14 Accomplishments
 WQPT Strategic Plan/Balance Scorecard
Target
Goal
Metric
2014
2015
2016
Mission
Be the First Thing People Think of for Local Connections
# of events featured on Out and About
# of news releases published
# of overall partnerships
520
130
35
520
130
62
520
130
12
Community
Motivate Community Response
# of screenings/ attendees
# of attendees at events
# of community events/attendees
# of community awards received
4/240
15/3000
18/7000
1
4/240
15/3000
18/7000
1
4/240
15/3000
18/7000
1
Help Children Succeed
# of family literacy workshops/attendees
# of First Book classroom visits/attendees
Total RTL books given
Americorps evaluations
% increase in Americorps childcare centers literacy rates
# of children served by Americorps
Ready to Learn conference workshops/attendance
PBS Learning Media workshops/attendance
Other RTL workshop requests/attendance
69/2400
65/3100
69/3000
34
34
34
5000
15
15
5000
24
15
5000
24
15
250
24/360
250
24/360
300
24/360
11
4
4
8
25
10
1
5
1340
1440
5/700
4
29
98
10
50
15
1
10
2680
2880
3/500
10
5
6
Embracing Our Military outreach initiative
Programming
Showcase Dynamic Programs
# of supportive partners
# of collaborative partners
# of media partners
# of financial partners
# of interstitial minutes aired
# of program minutes aired
# of attendees at events
# of classroom visits
# local program hours produced
#locally created minutes broadcast
# locally created interstitial minutes
# locally acquired program hours
# program awards received
Website visits
FY 14 Accomplishments
 Expand Outreach Services/Americorps
 Scott Brouette hired to manage Americorps
 15 WIU students became Americorps members
 Americorps members seek to raise literacy rates in 5 early Illinois childhood
centers by 15%.
FY 14 Accomplishments
 Americorps training and in the classroom
FY 14 Accomplishments
 Embracing Our Military
 Two year initiative
Convene local groups and raise awareness of
issues affecting our military community.
 Embracing Our Military Goals
 Increase the number of veterans connecting with local resources.
 Support Western Illinois University’s recognition as military friendly institutions as
awarded by GI Jobs magazine and Military advanced Education.
 Raise the visibility of the military community at the Rock Island Arsenal in the
greater Quad Cities area.
 How is WQPT doing this?
 On-air programming
 Events
 Collaboration with like minded organizations
 On air programming
 Airing national military programming
 Creating local Military interstitials
 Events
 “Coming Back with Wes Moore” screening
 May 9th at the Ballpark with USO“When
Parents Deploy” Sesame Street Special Screening
 Job Symposium
 USO Event – February 21, 2014
Collaborating with Organizations
 Financial Partners
 Collaborative Partners
 Supportive Partners
Association of the United States Army Rock Island Chapter · Bi-State Regional Planning Commission ·
City of East Moline · Give an Hour – Tanja Duffey · Hola! America · Jason’s Box · Jewish Federation of the
Quad Cities · United States Coast Guard MSD Rock Island
Stabilized WQPT
 “The Cities” is taped at WQAD
 Master Control moved to Westar – Dallas,
TX
 WQPT IS IN HD!
Stabilized WQPT
 Master Control contract ends in June. A
new master control partnership has been
awarded to WTVP in Peoria.
 Backup generator installed at the
transmitter site.
WIU Strategic Plan Goals
 Goal#1 University Growth & Recruitment
 More than twice a day, WQPT airs spots encouraging enrollment of
students to WIU-QC. 938 spots aired in FY13; we are on track to
meet that number again in FY14.
 WIU faculty, staff ,programs and musical performances were
featured on “The Cities with Jim Mertens” regularly during the year.
WIU Strategic Plan Goals
 Goal#1 University Growth & Recruitment
 Annual Ready to Learn Conference was held at WIU-QC
 Aired WIU-QC campus graduation ceremonies and 5 WIU basketball
games provided by COFAC.
WIU Strategic Plan Goals
 Goal#1 University Growth &
Recruitment
 WQPT Awards
 Silver Telly Award for production Achieve
Quad Cities
 Local Love Us award for Brew Ha Ha
 Public Television Grassroots Award for
WQPT Ambassadors program
 Staff Awards
 Jamie Lange - FY 13 COAP Employee of the
year
 Amanda Bergeson – February Civil Service
Employee of the Month
WIU Strategic Plan Goals
 Goal #2 Enrich Academic
Excellence
 WIU Students Interns – Nikki
Ellis (RPTA) and Kasi DeFreise
(English)
 WQPT Ambassador program
included 4 WIU students
which reached about 20,000
Families.
WIU Strategic Plan Goals
 Goal #2 Enrich Academic
Excellence
 40 classroom visit to First Book
Club site
 5,000 children's books distributed
through First Book Club,
workshops and events
 Participate in numerous children’s
events and activities throughout
the area.
 400 k-3rd graders expected to
enter stories in local PBS kids’
Writers Contest
Strategic Plan Goals (cont’d)
 Goal #3 Provide Educational
Opportunity
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Intern Site Advisors Bea Brasel and Jamie
Lange
RPTA 235 Course Instructor Bea Brasel
RPTA Orientation assistance by Bea Brasel
RPTA 235 Trivia Night director Amanda
Bergeson supported students in
successfully raising $2,569 and provided
“real world” event training experience
SRA advisor – Amanda Bergeson
RPTA Mentor – Bea Brasel
Jamie Lange guest lecturer in Dr. Werner’s
Capstone class: Grant Writing
Ana Kehoe guest lecturer for Dr. Fred Isele
Early Childhood Research and Tools
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Scott Brouette advisor to Society of
Educators
Scott Brouette teaching University 100
class
Producer Lora Adams worked with Dr.
McLean and his students to promote a
special event.
Jerry Myers and Chris Ryder provide
production support for Tami Seitz and
marketing
Mary Pruess and Lora Adams guest lecture
for Dr. Hoag Communication class
Jamie Lange and Candy Eastman working
with RPTA 397 evaluation class on
membership project
Strategic Plan (cont’d)
 Goal #4 Promote
Social Responsibility
 WIU We Care: Amanda
Bergeson, Bea Brasel, Dawn
Schmitt and Richard
Diamond
 Western Walks: Bea Brasel,
Candy Eastman , Jamie
Lange and Ana Kehoe
FY 15 Budget Enhancements
Substantial in-kind support from WIU
 Office space, human resources, payroll, IT services, gift processing, positive
association with well-established University and with WIU-QC growth.
WQPT is self-sustaining
 No direct budget enhancements were received.
WQPT FY15 Future Goals
 Increase local fundraising revenue streams
 Bring revenue and expense into balance within three
years; plan to make significant progress on this objective
in FY 14 by raising revenue 5.8% and evaluating expenses
for possible reductions.
 Expand the local “personality” of WQPT on the air by
producing and airing more short form programming in the
interstitial breaks of the station.
 Make use of programming produced by University TV.
WQPT FY15 Future Goals
 Further develop interstitial and program material through
the Embracing Our Military initiative.
 Further engage the community around these of Embracing
our Military.
 Expand the Americorps/ - WIU/WQPT Early Childhood
initiative to 24 members in local Illinois early childhood
classroom, increasing the program’s impact to reach
between 250 and 300 children.
WQPT FY15 Future Goals
 Continue to focus community outreach into two main areas of
Early Childhood and Embracing Our Military.
 Continue development of new strategic plan with Western
Illinois University- QC aligning with Phase III educational
priorities.
 Move to office space at Riverfront in accordance with Phase II
planning
 Take advantage of new location to raise visibility of WQPT at WIU
 Take advantage of new production space to improve quality of
program and interstitials material, upgrading selected equipment
and room enhancements.
 Continue board and staff development initiatives to strengthen
community and personnel assets of WQPT.
FY 15 Technology Goals
 Stabilizing Master Control
 Gain internet access at Sterling/Rock Falls site to allow
remote monitoring.
 Install remote fuel gauge for generate at transmitter site
 Create a mobile friendly website
 Upgrade the production suite
 Replace worn copier/color printer
 Automate our closed captioning process
FY 15 Facilities Request
 Participate in QC FIT Phase II and Phase III planning
teams
 Identify appropriate television studio facilities on
campus in Phase III to enable “job site” student learning environment possibly with COFAC.
Internal Reallocation and
Reorganizations - QC
 Identify a contractual employee to support on air
sponsorship growth and management
 Evaluate staffing needs and realign as necessary to
meet goals.
Questions?