Contents
Changing Homepage Left Rail Advertisements (4 Spaces) ........................................................ 2
Changing a Right-Rail Section Landing Page Ad ....................................................................... 6
Replacing the Site-Wide Horizontal Footer Ad ..........................................................................10
Replacing an In-Article Banner Ad ............................................................................................13
Changing Homepage Right-Rail Advertisements (4 Spaces)
This task involves replacing a 180 x 150 ad located on the right side of the BizEd homepage.
1. In Sitecore, navigate to Site Data > Shared > Banners > BizEd Homepage – Position 1 Group
(which is the item related to the first/top banner ad space). If you need to edit banners two
through four, select either: BizEd Homepage – Position 2 Group, BizEd Homepage Position 3
Group, or BizEd Homepage Position 4 Group. If you desire to add more than one add to a
homepage ad space, please submit an IT Request and a system administrator will assist you.
Expand the group and select its child ad.
2. Lock and edit the item.
3. In the “Tracking” section field, record the impression count, click count, and click through ratio
for the currently placed ad. Note: Once you change the ad you will not be able to retrieve
this data.
4. In the Banner section field, select “Clear” to remove the current image.
5. Navigate to the Sitecore Media Library > BizEd Magazine > Images > Ads > Rectangle – 180
x 150 Pixels Only folder. Upload (if not already existing in the media folder) a new ad image
(180 x 150 pixels only, JPG or PNG format, 40 KB or less).
6. Insert an Alt text in the “Alt” field using proper naming and SEO conventions. Save and
publish the new image to web and live web.
7. Navigate back to the Content Editor, in the Banner section select “Browse” to add the recently
uploaded (or other existing) image to the ad space.
8. In the “Banner Link” field, select “Insert External Link” to add the hyperlink the ad should lead
to. Follow procedures for opening the hyperlink in a new browser window.
9. Do not add text to the “Banner Headline” field.
10. In the “Tracking” section, change all three data fields to a value of 1.
11. Save your changes.
12. In the top content editor menu, select the “Home” tab, then select “Display Name.” Here, you
will change the name of the ad item to its new organization. For instance, from “BizEd House” to
“GRE” or “Name of Business School”. This “Display Name” is the name that appears on the
http://www.bizedmagazine.com/banner%20tracking report’s second column. Therefore,
for tracking purposes it is very important to change this name to align with the new
banner advertiser.
13. Next, select the parent banner item “BizEd Homepage – Position 1 Group” and publish the
item and its sub items to web and live web following standard procedures.
14. Navigate to www.bizedmagazine.com to verify the ad has been replaced.
Changing a Right-Rail Section Landing Page Ad
This task involves replacing a 180 x 150 ad located on the right side of a section landing page
(Research & Insights, Ideas in Action, People & Places, and Your Turn).
1. In Sitecore, navigate to Site Data > Shared > Banners > BizEd Section Landing Group and
select the child ad item. If you would like to add more than one banner to the section landing
pages please submit an IT Request and a system administrator will assist you.
Expand the group and select its child ad.
2. Lock and edit the item.
3. In the “Tracking” section field, record the impression count, click count, and click through ratio
for the currently placed ad. Note: Once you change the ad you will not be able to retrieve
this data.
4. In the Banner section field, select “Clear” to remove the current image.
5. Navigate to the Sitecore Media Library > BizEd Magazine > Images > Ads > Rectangle – 180
x 150 Pixels Only folder. Upload (if not already existing in the media folder) a new ad image
(180 x 150 pixels only, JPG or PNG format, 40 KB or less).
6. Insert an Alt text in the “Alt” field using proper naming and SEO conventions. Save and
publish the new image to web and live web.
7. Navigate back to the Content Editor, in the Banner section select “Browse” to add the recently
uploaded (or other existing) image to the ad space.
8. In the “Banner Link” field, select “Insert External Link” to add the hyperlink the ad should lead
to. Follow procedures for opening the hyperlink in a new browser window.
9. Do not add text to the “Banner Headline” field.
10. In the “Tracking” section, change all three data fields to a value of 1.
11. Save your changes.
12. In the top content editor menu, select the “Home” tab, then select “Display Name.” Here, you
will change the name of the ad item to its new organization. For instance, from “BizEd House” to
“GRE” or “Name of Business School”. This “Display Name” is the name that appears on the
http://www.bizedmagazine.com/banner%20tracking report’s second column. Therefore,
for tracking purposes it is very important to change this name to align with the new
banner advertiser.
13. Next, select the parent banner item “BizEd Section Landing Group” and publish the item and
its sub items to web and live web following standard procedures.
14. Navigate to www.bizedmagazine.com to verify the ad has been replaced.
Replacing the Homepage Horizontal Footer Ad
This task involves replacing a 300 x 90 ad located at the bottom right of the website footer.
1. In Sitecore, navigate to Site Data > Shared > Banners > BizEd Homepage Footer > BizEd
House.
2. Lock and edit the item.
3. In the “Tracking” section field, record the impression count, click count, and click through ratio
for the currently placed ad. Note: Once you change the ad you will not be able to retrieve
this data.
4. In the Banner section field, select “Clear” to remove the current image.
5. Navigate to the Sitecore Media Library > BizEd Magazine > Images > Ads > Rectangle – 300
x 90 Pixels Only folder. Upload (if not already existing in the media folder) a new ad image
(300 x 90 pixels only, JPG or PNG format, 40 KB or less).
6. Insert an Alt text in the “Alt” field using proper naming and SEO conventions. Save and
publish the new image to web and live web.
7. Navigate back to the Content Editor, in the Banner section select “Browse” to add the recently
uploaded (or other existing) image to the ad space.
8. In the “Banner Link” field, select “Insert External Link” to add the hyperlink the ad should lead
to. Follow procedures for opening the hyperlink in a new browser window.
9. Do not add text to the “Banner Headline” field.
10. In the “Tracking” section, change all three data fields to a value of 1.
11. Save your changes.
12. In the top content editor menu, select the “Home” tab, then select “Display Name.” Here, you
will change the name of the ad item to its new organization. For instance, from “BizEd House” to
“GRE” or “Name of Business School”. This “Display Name” is the name that appears on the
http://www.bizedmagazine.com/banner%20tracking report’s second column. Therefore,
for tracking purposes it is very important to change this name to align with the new
banner advertiser.
13. Next, select the parent banner item “BizEd Homepage – Footer” and publish the item and its
sub items to web and live web following standard procedures.
14. Navigate to www.bizedmagazine.com to verify the ad has been replaced.
Replacing an In-Article Horizontal Banner Ad
This task involves replacing a 420 x 100 pixel banner image that is currently on a specific article
web page with a different 420 x 100 pixel banner image. For example, such as to replace the
orange banner ad located in the screenshot below.
1. In Sitecore, navigate to the Media Library > BizEd Magazine > Images > Ads >
Rectangle – 420 x 100 Pixel Only folder. Upload (if not already existing in the media folder)
the new 420 x 100 pixel banner ad image into this folder.
2. After the new image is uploaded, select the new file and add an “Alt” text to the image file.
The specific “Alt” text should be provided to you from the advertiser. Save your addition.
Step 3. Publish the new image file to “Web” and “Live Web” by following the Sitecore publishing
procedures.
Step 4. Navigate to the Content Editor at Site Data > Shared > Banners > Banner Group >
BizEd – Featured Article 420 x 100 Group and select the existing ad you wish to replace (i.e.,
American University as shown below in screen capture).
BEFORE REPLACING THE AD, BE SURE TO RECORD THE PRIOR AD’S CLICKS,
IMPRESSIONS, AND CLICK-THROUGH RATIO. ONCE THIS DATA IS CLEARED, IT IS NOT
STORED BY SITECORE.
The click data can be found within each ad, within the “Tracking” field section in Sitecore
(see screen capture below).
Step 5. Within the “Banner” field section for the ad you desire to replace, clear the current
banner image by selecting “Clear” from the field’s options.
Step 6. Select “Browse” to browse for the new image you uploaded. You will be browsing the
Sitecore Media Library where you previously uploaded the image. Insert the new image. Save
your changes.
Step 7. Within the “Banner Link” field, select “Insert External Link.”
8. In the dialogue box, “URL” field, enter the destination URL provided to you by the advertiser.
In the “Target window” field, select “New browser” from the dropdown options. Select OK to
complete the link insertion. It is important to set the hyperlink to open in a new browser to
avoid directing visitors away from the BizEd website, thus increasing page exit rates and
decreasing SEO.
9. In the “Banner Headline” field, using CAPITAL letters, enter either ADVERTISMENT or
SPONSORED CONTENT. Save your changes in Sitecore.
10. Within the “Tracking” section, change the tracking numbers for “Impression Count,” “Click
Count,” and “Click through Ratio” to 1. You cannot change these values to 0. Save your
changes.
11. From the top Sitecore ribbon menu, select the “Home” tab and select “Display Name.”
Change the prior ad/school name to the new school’s name. (This is the name that displays on
the tracking report located at: www.bizedmagazine.com/banner%20tracking.
12. Publish the new ad item to “Web” only to preview the changes within the article where the
prior ad resided. Publish to “Web” and “Live Web” to publish the new ad to the article on the live
website.