THE 2014 MAGAZINE OF THE YEAR - AWARDED BY THE FLORIDA MAGAZINE ASSOCIATION
2016 MEDIA KIT
ENGAGED READERS
TARGETED CHANNELS
INCREASED VISIBILITY
BIZED GIVES YOU UNPARALLELED ACCESS TO THE
BUSINESS EDUCATION MARKET
BizEd connects you with a global audience of business educators
and practitioners you won’t find anywhere else. More than 42,000*
professionals worldwide look to BizEd magazine as a guide to
what really matters in business education. Since the first issue
in 2001, this award-winning magazine has covered industry
trends, best practices, products and services, news, and more.
BizEd READERS BY POSITION/ROLE
Dean
39%
BizEd PUTS YOU IN FRONT OF A GLOBAL AUDIENCE
BizEd is the source business school deans, administrators, industry
partners, and business professionals turn to first for the latest in
b-school research, news, trends, products and services, professional
development, and jobs. BizEd is distributed in print worldwide to 15,000
business education professionals with buying power at educational
institutions, corporations, governments, nonprofits, and PR and consulting
firms. The new issue notification is distributed to more than 27,000
individuals at AACSB member schools and businesses worldwide.
*print and online readership combined.
79%
74%
of readers save
their BizEd for
reference.
of readers spend at
least 30 minutes
reading each issue.
Source: 2012 BizEd Reader Survey
President/
Provost
4%
Associate/
Assistant Dean
25%
Department
Chair/Program
Director
19%
Faculty
11%
Other
Stakeholders
4%
AACSB International
“We purchase BizEd subscriptions for our entire Board of Advisors and our
University Trustees. The timely articles and information concerning the
activities of other schools gives our board members a comprehensive look
at the state of business education throughout the world. It also gives them a
better appreciation of what issues impact our business programs.”
Joseph DiAngelo, Dean, Erivan K. Haub School
of Business, Saint Joseph’s University
ADVERTISE WITH
INVEST IN ADVERTISING THAT
GETS YOU RESULTS
If you want to invest in a truly
integrated marketing program that
puts your brand in front of the leaders
in the multi-billion dollar business
education market, look no further
than BizEd.
AWARD-WINNING CONTENT AND DESIGN
BizEd is an award-winning publication recognized worldwide by leaders in the magazine industry for its quality
editorial coverage and innovative design.
WHY ADVERTISE
IN BizEd?
Cost-effective. BizEd advertising
rates are competitive with other
educational publications
Targeted Audience. BizEd is
circulated among a niche audience
with substantial purchasing power
at business schools around the world
Association Media & Publishing – 18 Excel awards,
including 4 Gold, 8 Silver, and 6 Bronze (2003, 2004,
2005, 2007, 2009, 2010, 2011, 2012, 2013, 2014)
Trade Association Business Publications International
(TABPI) – BizEd is number 30 on TABPI’s first-ever “The
Big 95” listing, highlighting the 95 most acclaimed b2b / trade
publications.
Florida Magazine Association (FMA) – 18 Charlies, 7
Silver, and 5 Bronze awards (2008, 2009, 2010, 2011, 2012,
2013, 2014) including Magazine of the Year, 2014.
Folio Magazine – One Ozzie Award (2003)
ADVERTISE YOUR PRODUCTS OR SERVICES RELATED TO
• Educational and business software/hardware
• Textbooks, case studies, and manuals
• Research and database services
Exposure. More than 15,000
business education professionals
and stakeholders read each issue
of BizEd’s print edition, plus
52% pass their copy on to one or
more people. BizEd’s new issue
notification is sent to more than
27,000 individuals at AACSB
member institutions and businesses
increasing your exposure even more.
• Facilities planning, design, and construction
• Presentation, teleconferencing, & video services
• Web development and infrastructure support
• Events related to business education
• Online learning platforms and courseware
• Educational financial and accounting services
• Strategic planning, marketing, and fundraising services
ADVERTISE WITH
JOIN OUR GROWING LIST
GAIN A POWERFUL AUDIENCE
BizEd ADVERTISERS
SHRM
Indiana University Kokomo
Singapore Management University
University of Massachusetts Lowell
Sonic Foundry, Inc.
Iowa State University
SKEMA Business School
University of Missouri
The Case Centre
Kennesaw State University
Southern Illinois University Carbondale
University of Nebraska-Lincoln
Tumlare, Inc.
Lehigh University
Temple University
University of Pennsylvania
UN Global Compact - PRME
Louisiana State University
Tennessee State University
University of Pittsburgh
Wharton Research Data Services
Loyola University Maryland
Texas A&M University-Commerce
University of Richmond
WorldStrides Capstone
Medaille College
Texas Christian University
University of Shanghai for Science and
Technology
BUSINESSES/NONPROFITS
EDUCATIONAL INSTITUTIONS
Montclair State University
The Chinese University of Hong Kong
University of South Alabama
American Psychological Association
Alfaisal University
Nanyang Technological University
The Citadel
University of South Dakota
Cabell’s International
American University of Beirut
Northeastern University
The Hong Kong Polytechnic University
University of Washington Bothell
Capsim Management Simulations
American University of Sharjah
Northwestern University
The University of Alabama
University of Windsor
CFA Institute
Arizona State University
Oklahoma State University
The University of Arizona
University of Wisconsin-Milwaukee
Educational Testing Service
Asian Institute of Management
Pace University
The University of Georgia
Victoria University of Wellington
Eduvantis
Babson College
Pepperdine University
The University of North Carolina at
Chapel Hill
Washington State University
FactSet
Baruch College-The City University of
New York
QU College of Business and Economics
The University of North Carolina at
Charlotte
Webster University
Global Tracks, Inc.
Bentley University
Queensland University of Technology
Thunderbird School of Global
Management
Willamette University
GMAC®
California State University, Fresno
Quinnipiac University
Tongji University
Harvard Business Publishing
California State University, Fullerton
Renmin University of China
United Arab Emirates University (UAEU)
HEADway Advisory
Carroll University
Rice University
Universiti Utara Malaysia
Hobsons
Chapman University
Roosevelt University
University of Arkansas
Ivy Software, Inc.
Claremont Graduate University
Roy E. Crummer Graduate School of Business
University of California, Davis
KPMG
Creighton University
Rutgers-The State University of New JerseyNewark/New Brunswick
University of California, San Diego
MBA Career Services Council
Davenport University
Saint Louis University
University of Connecticut
Project Management Institute
Georgia State University
San Francisco State University
University of Dayton RISE Forum
S&P Capital IQ
Great Lakes Institute of Management
Seattle University
University of Hawaii at Hilo
Harvard University
Shanghai Advanced Institute of Finance at
Shanghai Jiao Tong University
University of Houston
From technology to media to
marketing services, here’s a sample
of the broad range of organizations
and educational institutions that
advertise in BizEd magazine and on
www.BizEdmagazine.com.
Contact Becky Gann to develop your integrated advertising campaign
at +1 813 769 6517 or via email at becky.gann@aacsb.edu
ADVERTISE WITH
2016
EDITORIAL CALENDAR
SUBMISSION DEADLINES
ISSUE
FEATURES
DEPARTMENTS
ADS
ISSUE MAILS
JANUARY / FEBRUARY 2016
Sept. 4, 2015
Oct. 5, 2015
Nov. 19, 2015
Dec. 29, 2015
MARCH / APRIL 2016*
Nov. 3, 2015
Dec. 4, 2015
Jan. 23, 2016
Feb. 26, 2016
MAY / JUNE 2016
Jan. 4, 2016
Feb. 4, 2016
March 24, 2016
April 28, 2016
JULY / AUGUST 2016
March 4, 2016
April 8, 2016
May 20, 2016
June 29, 2016
SEPTEMBER / OCTOBER 2016
May 6, 2016
June 8, 2016
July 24, 2016
Aug. 28, 2016
July 9, 2016
Aug. 9, 2016
Sept. 23, 2016
Oct. 28, 2016
The 21st Century Workplace
100 Year of Business Education
Stories of Impact and Engagement
Commercialization on Campus
The Future of Faculty
NOVEMBER / DECEMBER 2016
Nontraditional Competitors in Business
Education
“I can personally attest to
BizEd’s quality because
I read it virtually cover
to cover, and I can’t say
that about very many
publications I receive. We
keep copies in the public
area in our office and get
very positive comments.”
Jan R. Williams, Former
Dean, Haslam College of
Business, The University of
Tennessee, Knoxville
*Distributed at AACSB’ s International Conference and Annual Meeting( ICAM).
BizEd REPRINTS AND EPRINTS TURN GOOD PRESS INTO GREAT MARKETING
If your school or company has been featured in BizEd, let us help you
create professionally designed, customized four-color or black and white
reproductions of the content through reprints and ePrints. Include your school
or organization logo or profile, remove advertisements, and select from a
variety of folding options.
Reprints and ePrints are a unique way to build credibility, gain recognition, and
publicize your achievements.
To order BizEd reprints/ePrints contact Brandy Whited at
+1 813 768 6518 or via email at brandy.whited@aacsb.edu
Post on your website or incorporate into your email campaign
Hand out at events to create industry buzz
Distribute to your board or stakeholders to gain funding
Drive traffic to your website
Include in your media kit for added exposure or in proposals for credibility
ADVERTISE Print
BUILD YOUR BRAND
WITH
DISPLAY ADVERTISING
The speed and ease of online
resources are undeniable, but
without print display advertising
your marketing plan is incomplete.
BizEd display advertising puts your
message in front of thousands of
business education professionals and
stakeholders who are ready to act.
No other magazine comes close to
getting your school or organization in
front of the industry’s top decisionmakers. Choose from a variety
of sizes and sections, including
special placement options such as
the inside front or back cover.
Magazines rank No. 1 at
influencing consumers
DISPLAY ADVERTISING RATES (NET)
4-Color Rates
(USD)
1x - 2x
3x - 5x
6x
2-Page Spread
11,571
10,767
10,235
Full Page
6,090
5,667
5,387
2/3 Page
5,011
4,686
4,470
1/2 Page
4,308
4,046
3,872
1/3 Page
3,370
3,192
3,075
1/4 Page
3,042
2,893
2,795
Black and White
Rates
(USD)
1x - 2x
3x - 5x
6x
2-Page Spread
9,146
8,322
7,775
Full Page
4,690
4,268
3,987
2/3 Page
3,611
3,286
3,070
1/2 Page
2,908
2,646
2,472
1/3 Page
1,970
1,792
1,675
1/4 Page
1,642
1,493
1,395
(USD)
(USD)
(USD)
(USD)
to start a search
online—higher than
newer media options.
Source: BIGresearch Simultaneous
Media Usage Study
Special Placement
Rates
(USD)
1x - 2x
3x - 5x
6x
Cover 2
7,004
6,517
6,195
Cover 3
6,699
6,234
5,926
Cover 4
7,308
6,800
6,464
For print and online display advertising, contact Becky Gann
at +1 813 769 6517 or via email at becky.gann@aacsb.edu
(USD)
(USD)
INSERTION ORDERS: AACSB
requires a signed insertion order
to reserve ad space. To request ad
placement, download the appropriate
insertion order at the link below.
www.aacsb.edu/businessdevelopment/
advertise/insertionorders/
TERMS: Net 30 days with
approved credit.
SPECIAL POSITIONS: Premium
charge of 15 percent. Subject to
availability and color capability. Not
applicable for cover positions.
FREQUENCY DISCOUNTS: Rates
based on the number of insertions
run in contract year (six consecutive
issues). If more or fewer ads are
inserted than specified, rate will be
credited or short-rated accordingly.
Two-page spreads count as two
ads toward frequency discount.
ADVERTISE Print
DISPLAY ADVERTISING
DIMENSIONS AND SPECIFICATIONS
LAYOUT GUIDELINES
FILE CONSTRUCTION TIPS
Width by Height
1
Live Area
TRIM SIZE: 8.375”x 10.75”
Two-Page Spread w/ Bleed
17” x 11”
43.18 x 27.94 cm
16” x 10”
140.64 x 25.4 cm
2
Full Page w/ Bleed
8.5” x 11”
21.59 x 27.94 cm
7.525” x 10”
19.3675 x 25.4 cm
3
2/3 Page Vertical
4.625” x 9.625”
11.747 x 24.447 cm
4
1/2 Page Vertical
3.375” x 9.625”
8.572 x 24.447 cm
5
1/2 Page Horizontal
7” x 4.5”
17.780 x 11.43 cm
6
1/3 Page Vertical
2.25” x 9.625”
5.715 x 24.447 cm
7
1/3 Page Square
4.625” x 4.625”
11.747 x 11.747 cm
8
1/4 Page
3.375” x 4.625”
8.572 x 11.747 cm
1
2
3
Questions about formatting and sending print ads as
digital files? Email kelly@2communique.com
4
LIVE AREA: .375” (3/8”)
in from trim edge
BLEED: .125” (1/8”) out
from trim edge
Four-color solids not to exceed
SWOP density of 300 percent.
Supply single pages, not spreads.
Supply hard-copy proofs that
match each digital file and
are sized at 100 percent.
5
6
7
8
ADVERTISE Print
DISPLAY ADVERTISING
DIMENSIONS AND SPECIFICATIONS
DISPLAY ADVERTISING FORMATTING
For black & white and four-color ads, we accept: high-resolution
press-ready PDF with all fonts and images embedded.
All continuous tone images must have an effective resolution of at least 300 dpi.
Bitmapped images must have an effective resolution of at least 1200 dpi.
FILE SUBMISSION REQUIREMENTS
PROOFS: Advertisements supplied without a SWOP (Specifications Web Offset Publications)
certified color proof will be printed to SWOP standards. Please visit www.swop.org for additional
information on certified proofing and printing standards. The printer and/or publisher cannot be
held liable for color complaints when an advertisement is submitted without an acceptable color
proof.
ALTERATIONS: Requested alterations or advertisements requiring modifications to meet
publication specifications will be advised and, if approved, billed at the publisher’s prevailing rates.
DISCLAIMER: BizEd will check advertiser’s print and digital ads. If additional
work is necessary to ensure proper output, additional production charges may apply
and the advertiser will forfeit any commission. Late charges may apply.
A SWOP certified color proof is the most accurate method of attempting to match colors on press.
Other kinds of color proofs will not be considered an accurate representation of a display ad.
PRODUCTION CHARGES: Any materials (1) not conforming to the specifications
outlined for display advertisements or (2) requiring proof changes (except for
publisher’s errors) incur charges at the rate of 150 USD per hour.
SUBMITTING YOUR DISPLAY AD
1. UPLOAD your print ad to
www.2communique.com/
connect/client-login
Username: bizedadvertise
Password: upload
Include your school/organization
in the file name.
2. EMAIL notification that you
have uploaded your ad to:
becky.gann@aacsb.edu
Questions about formatting and sending print ads as
digital files? Email kelly@2communique.com
ADVERTISE Print
BRING YOUR BRAND TO A
GLOBAL AUDIENCE
ONLINE ADVERTISING
OPPORTUNITIES AT
BizEdmagazine.com
A banner ad on BizEdmagazine.
com puts your product or service in
front of a niche global audience of
business education professionals
actively looking for ways to do their
jobs better and stay current with
industry trends and initiatives.
In 2014, BizEdmagazine.com experienced
over
60,000
page views
Most popular pages in 2014:
Homepage
Archives
Feature Articles (interior)
The 2015 redesigned BizEdmagazine.
com offers unique content to the print
edition, reaching a broader audience.
Every issue of BizEd is
available online and is
emailed to more than
27,000 subscribers and
individuals at member
institutions, including
1:47
faculty, staff, and
administrators, extending
the reach of your
average time
users spent
on a page
advertising campaign.
TOP 5 LANGUAGES
www.BizEdmagazine.com
WAS ACCESSED IN 2014:
TOP 10 COUNTRIES
www.BizEdmagazine.com
WAS ACCESSED FROM IN 2014:
1. English
1. United States
6. France
2. French
2. India
7. Philippines
3. Portuguese - Brazil
3. United Kingdom
8. Brazil
4. Spanish
4. Canada
9. Singapore
5. Chinese
5. Australia
10. China
ADVERTISE Online
BANNER ADVERTISING
DIMENSIONS AND SPECIFICATIONS
BANNER ADVERTISING RATES AND SPECIFICATIONS
Size
Home Page
Medium
Horizontal Square
Interior Pages:
All “Section” Landing Pages
Medium
Horizontal Square
Interior Pages:
All “Article” Landing Pages
Medium
Horizontal Square
Specs
180 x 150 pixels
180 x 150 pixels
Duration
Total Rate, Net (USD)
4 months
2,400
visitors accessed
6 months
2,800
12 months
3,600
BizEdmagazine.com
2 months
800
3 months
1,050
In 2014, 84% of
via desktop computer,
alternatively 8.26%
percent accessed from a
mobile device, and 7.41%
from a tablet.
180 x 150 pixels
All files to be submitted as static, full color, JPG/GIF
images. Banner ad space is available on a limited, firstcome, first-served basis. Files are due on the 15th
of the month.
www.aacsb.edu/businessdevelopment/
advertise/insertionorders/
2 months
800
3 months
1,050
In 2014
75.03%
of visitors were new
* Net rates are based on the total amount, not by issue.
Ad space is limited.
ADVERTISE Online
COMBINE THE POWER OF
PRINT AND ONLINE
CLASSIFIED
CLASSIFIED
ADVERTISING
ADVERTISING
BizEd classified
BizEd classified
advertising
advertising
is a cost-effective
is a cost-effective
way to getway
yourtojob
getopening
your jobviewed
opening
byviewed
AACSBby
members,
AACSB members,
event attendees,
event attendees,
and BizEdand BizEd
subscribers.
subscribers.
Fill your open
Fill your
positions
open positions
with the brightest
with the business
brightesteducation
business education
professionals—place
professionals—place
your BizEd
your
classified
BizEd classified
ad today. ad today.
Bonus! When
Bonus!
youWhen
placeyou
yourplace
classified
your classified
ad in BizEd,
ad in
you
BizEd,
receive
you
a FREE
receiveposting
a FREEofposting
that ad of
onthat
BizSchoolJobs.
ad on BizSchoolJobs.com—
com—thethe
job job
board
board
exclusively
exclusively
for for
business
business
school
school
careers—a
careers—a
value
value
of 160–375
of 160–375
USD.
USD.
BizEd CLASSIFIED
BizEd CLASSIFIED
ADVERTISING
ADVERTISING
RATESRATES
AND SPECIFICATIONS
AND SPECIFICATIONS
Get in front of your
Size
Size
AACSB Member
AACSB Member
Nonmember
Nonmember
Free at www.BizSchoolJobs.com*
Free at BizSchoolJobs.com*
audience on 5 different
platforms. BizEd
magazine content is
now available:
1 Online
2 In Print
3 Twitter
4 Issuu
5 EBSCO
Full PageFull
(7” x
Page
9.625”)
(7” x 9.625”)
Approx. 850
Approx.
words850 words
$1,850 USD
1,850 USD $2,180 USD 2,180 USD
120 days
120 days
Half PageHalf
Horizontal
Page Horizontal
(7” x 4.75”)
(7” x 4.75”)
$1,200 USD
1,200 USD $1,420 USD 1,420 USD
90 days
Approx. 450
Approx.
words450 words
90 days
Half PageHalf
Vertical
Page (3.375”
Verticalx(3.375”
9.625”)x 9.625”)
$1,200 USD
1,200 USD $1,420 USD 1,420 USD
90 days
Approx. 450
Approx.
words450 words
90 days
Quarter Page
Quarter
(3.375”
Pagex(3.375”
4.625) x 4.625)
$700 USD 700 USD
Approx.225
Approx.225
words words
60 days
$850 USD
850 USD
60 days
* With classified
* With classified
ad placement.
ad placement.
Submit adSubmit
digitally
adwhen
as a print-ready
possible. Non-digital
PDF. 100 USD
ad ischarge
subjectwill
to minimal
be applied for
set-up charge.
any ad
Allrequiring
graphicssetup.
and logos
Graphics
must be
andhigh-resolution
logos must be high-resolution
at 300 DPI or greater.
at 300 DPI or greater.
Studies show that allocating more money to magazines in the media mix
improves marketing and advertising ROI across multiple product categories.
Source: Magazine Media Fact Book 2013, The Association of Magazine Media
ADVERTISE WITH
A WINNING COMBINATION EXCLUSIVELY FOR
AACSB MEMBERS
Get maximum exposure for
your recruitment ad campaign
and fill positions faster with an
integrated marketing campaign.
Advertise your open positions
in print, online, and via email.
The AACSB Recruitment Ad
Package delivers your message to
the industry’s best and brightest
business education professionals.
This package includes:
Package Rates
BizEd Classified
Ad Size
BizSchoolJobs.com
Ad Duration
eNEWSLINE CareerLink
2,150 USD
Full Page — 7” x 9.625”
(17.780 x 24.4475 cm)
Approx. 850 words
120 days
Two issues
1,500 USD
Half Page Horizontal —
7” x 4.75”
(17.780 x 12.0650 cm)
Approx. 450 words
90 days
Two issues
1,500 USD
Half Page Vertical —
3.375” x 9.625”
(8.5725 x 24.4475 cm)
Approx. 450 words
90 days
Two issues
1,000 USD
Quarter Page —
3.375” x 4.625”
(8.5725 x 11.7475 cm)
Approx. 225 words
60 days
Two issues
BizEd classified ad
Posting on BizSchoolJobs.
com—AACSB’s job board
for b-school careers
An ad in eNEWSLINE’s
CareerLink distributed
by AACSB via email to
more than 40,000 business
education professionals
CONTACT AACSB INTERNATIONAL’S BUSINESS DEVELOPMENT TEAM
PRINT AND ONLINE DISPLAY
ADVERTISING
Becky Gann
Director, Business Development
becky.gann@aacsb.edu
+1 813 769 6517
CLASSIFIED ADVERTISING
Debbie Wiethorn
Senior Coordinator, Business
Development
debbie.wiethorn@aacsb.edu
+1 813 769 6522
REPRINTS/EPRINTS AND
COPYRIGHT PERMISSIONS
Brandy Whited
Coordinator, Communications
brandy.whited@aacsb.edu
+1 813 769 6518
BIZED EDITORIAL STAFF
Tricia Bixoux, Co-Editor
+1 314 579 9176
Sharon Shinn, Co-Editor
+1 314 961 0677
bized.editors@aacsb.edu
ADVERTISE WITH
BizEd IS PUBLISHED BY
AACSB INTERNATIONAL
World Headquarters • 777 South
Harbour Island Boulevard, Suite
750, • Tampa, Florida 33602 USA
Tel: +1 813 769 6500
Fax: +1 813 769 6559
Asia Pacific Headquarters • 331
North Bridge Road, #10-04 • Odeon
Towers, Singapore, 188720
Tel: +65 6592 5210
Fax: +65 6339 6511
Europe, Middle East, and Africa
Headquarters • UP Building •
Piet Heinkade 55 • 1019 GM
Amsterdam, the Netherlands
Tel: +31 20 217 0980
AACSB International — The Association to Advance Collegiate Schools of Business
BizEd@aacsb.edu • www.BizEdmagazine.com • www.aacsb.edu
ADVERTISE WITH