November 12, 2009
NOTICE TO RESIDENTS OF THE MILWAUKEE AREA
TECHNICAL COLLEGE DISTRICT, WISCONSIN
A regular open meeting* of the MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT
BOARD, WISCONSIN, PUBLIC TELEVISION COMMITTEE will be held in the MPTV
CONFERENCE ROOM, ROOM C442 of MILWAUKEE AREA TECHNCIAL COLLEGE ,
1036 N. 8 TH STREET, MILWAUKEE, WISCONSIN, on MONDAY, NOVEMBER 16, 2009, beginning at 3:00 P.M.
The agenda** for said meeting is presented as follows:
A. Roll Call
B. Compliance with Open Meetings Law
C. Approval of Minutes – October 19, 2009 - Attachment 1
D. Comments from the Public
E. Action Items
1. Monthly Advertising Fund Expenditures October, November, December 2009 -
Attachment 2
F. Discussion Items
1. General Manager’s Report
2. Friends Report – Attachment 3
3. Final Year End Financial Results – Attachment 4
4. Preliminary FY2010-2011 Basic Budget Assumptions – Attachment 5
G. Information Items
1. Monthly Bills – October, 2009 – Attachment 6
2. Monthly Clippings – July, 2009 – Attachment 7

H. Miscellaneous Items
1. Awards / Acknowledgments
2. Communications and Petitions
3. Information Items
*
I. Old Business/New Business
1. Next Committee Meeting
Monday, December 7, 2009, 3:00 P.M., Regular PTV Committee Meeting, Downtown,
Milwaukee Campus, MPTV Conference Room, (Room C444)
Committee Members: Davis, Wilson, Monroe
Other members of the MATC Board may be present, although they will not be participating as members of this committee. This meeting may be conducted in part by telephone. Telephone speakers will be available to allow the public to hear those parts of the proceedings that are open to the public.
** Action may be taken on any agenda item, whether designated as an action item or not.
Agenda items may be moved into Closed Session for discussion when it becomes apparent that a Closed Session is appropriate under Section 19.85 of the Wisconsin
Statutes. The Board may return into Open Session to take action on any item discussed in Closed Session.
Milwaukee Public Television educates, informs, entertains, and stimulates the imagination of adults and children alike. We make the best use of noncommercial media and related services to enhance the quality of life in our community by encouraging people to consider issues and explore ideas, and by inspiring a continued sense of wonderment. The MPTV Friends promote and generate community support for MPTV.
Reasonable accommodations are available through the ADA Office for individuals who need assistance.
Please call (414) 297-6221 to schedule services at least 48 hours prior to the meeting.
2

DRAFT
Attachment PTV - 1
MILWAUKEE AREA TECHNICAL COLLEGE DISTRICT BOARD
PUBLIC TELEVISION
October 19, 2009
CALL
The regular monthly meeting of the Public Television Committee of the
Milwaukee Area Technical College District Board was held in open session on
Monday, October 19, 2009, and called to order by Director Wilson at 3:07 p.m. in the MPTV Conference Room, Room C444, at the Milwaukee Campus of
Milwaukee Area Technical College.
ITEM A: ROLL CALL
ITEM B:
Present: Ann Wilson, Dr. Richard Monroe, Dr. Robert Davis (arrived at 3:12 p.m.)
COMPLIANCE WITH THE OPEN MEETINGS LAW
The Public Television Committee meeting was noticed in compliance with the
Wisconsin Open Meetings Law.
ITEM C:
Motion
ITEM D:
APPROVAL OF MINUTES – September 14, 2009 – Attachment 1
It was moved by Dr. Monroe and seconded Ms. Wilson to approve the minutes of September 14, 2009. approved.
COMMENTS FROM THE PUBLIC
ITEM E:
Motion
ACTION ITEMS
E-1 Monthly Advertising Fund Expenditures – September, October,
November, 2009 – Attachment 2
It was moved by Dr. Monroe and seconded by Ms. Wilson to approve the advertising expenditures for September, October, and November, 2009.

Public Television
Minutes of October 19, 2009
Page 2
ITEM F: DISCUSSION ITEMS
F-2 General Manager’s Report
Discussion Mr. Bromberg informed the committee that:
• A new major donor cultivation project is being developed jointly by the larger PBS stations in the Great Lakes region, including MPTV.
• A memorandum of understanding between the station and the Friends, to outline the expectations of both organizations, is being developed by staff of both organizations.
• Legislation has been passed in a U.S. House committee to require the
Dish satellite network to carry public television’s HD and multicast signals.
• MPTV’s public affairs series are being packaged in a way to make the programs more appealing to possible underwriters
• A new section has been added to the MPTV website: “For Teachers” will link to online curriculum offered in conjunction with the K-12 programming MPTV airs.
• The Wisconsin Broadcasters Association Foundation has launched an online broadcasting museum, and MPTV is well-represented.
• For the first time, WBA Foundation scholarships will now be available for telecasting students in two-year colleges such as MATC.
F-3 MPTV Friends Report – Attachment 3
Discussion Mr. Rick Lore, Executive Director of the MPTV Friends, informed the committee that:
• Revenues are slightly behind our ambitious goal of 6% above last year’s amount.
• A new approach to pledge, focusing on local productions, will be tried during the first week of December.
• The national PBS Development Conference was canceled this year, so the Friends are hosting a Midwest Development Workshop to bring development professionals together. Over 60 attendees are expected.
F-3 Preliminary Year End Financial Results – Attachment 4
Discussion Mr. Mike Sargent, Vice President Finance, explained this item.
ITEM G: INFORMATION ITEMS
G-1 FY2010-2011 Budget Development Calendar – Attachment 5 full calendar will be added to this agenda.

Public Television
Minutes of October 19, 2009
Page 3
G-2 Monthly Bills September, 2009 - Attachment 6
Discussion Mr. Bromberg presented this item.
G-2 Monthly Clippings – June, 2009 - Attachment 7
Discussion Mr. Bromberg presented this item.
ITEM H: MISCELLANEOUS ITEMS
H-1 Awards / Acknowledgments
Discussion Mr. Joe Bauer, Manager Administration and Planning informed the committee about several awards and nominations. Outdoor Wisconsin’s Wisconsin
Black Bear Project won a 3 rd award from the Association of Great Lakes
Outdoor Writers Association as well as a Midwest Emmy nomination. Other
Midwest Emmy nominations include: local documentary Nature in the City .
There are new categories this year for college students and four student productions received nominations; The Making of Virtual Milwaukee;
Missing Elements of Hip Hop ; The Steve Peplin Group; and Running
Free: An Urban Exploration Documentary.
H-2 Communications and Petitions
H-3 Information Items
ITEM I: OLD BUSINESS/NEW BUSINESS
Date of Next Meeting : November 16, 2009
ADJOURNMENT
The meeting adjourned at 3:45pm
Respectfully submitted,
Karen Wierschem
Administrative Specialist

EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Advertising Objectives:
Premieres/Specials
Media Budget:
Print:
Mike Gousha/Judy Woodruff Special (MJS)
Principals Vol. 1 & P.O.V The Principal Story
A King In Milwaukee & Cherry Picking Apple Blossom Time (MJS
Radio:
Principals Vol. 1 & P.O.V The Principal Story
A King In Milwaukee & Cherry Picking Apple Blossom Time
Outdoor/Transit/Direct Mail:
Target Minority Media Percentage: 10-12% of media cost
Hispanic
A King In Milwaukee/Cherry Picking (WDDW)
African American
Principals/P.O.V. (Milwaukee Times)
Principals/P.O.V. (WLDB)
Principals/P.O.V. (WMCS)
Milwaukee Public TV Media
$1,387.50
$424.41
$1,550.74
$3,001.63
$1,480.00
13%
$222.00
$424.41
$263.63
$78.63
$7,844.28
$988.67

EICHENBAUM / ASSOCIATES
219 North Milwaukee Street
Milwaukee, WI 53202
P: 414.225.0011 / F: 414.225.0022
Advertising Objectives:
Pledge
Media Budget:
Online
Out-of-Home
Print
Radio
Pledge
Television
Target Minority Media Percentage: 10-12% of media cost
Hispanic
WDDW/WJTI
Milwaukee Public TV Media
$14,000.00
16%
$850.00
$14,000.00
$2,250.00
African American
WLDB/WMCS $1,400.00
11/2/2009

11/2/2009
12:17 PM
MILWAUKEE PUBLIC TELEVISION
MINORITY SPENDING REPORTS
FY2010 (JULY 2009-JUNE 2010)
31-Oct-09
Media amounts by month billed
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Radio
$0.00
TV
TOTAL MEDIA SPENDING (ALL TARGETS)
Print Outdoor Other
Value-Added
Promotions
H
Value-Added
Promotions
AA
Placed directly through
MPTV
Total Media
Placements
$0.00 $0.00 $0.00
Advertising
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Hispanic
Spending
TOTAL MINORITY OWNED & TARGETED MEDIA SPENDING
Hispanic
Spending %
$0.00
0%
$1,059.13 9%
$2,458.42 17%
$175.75 2%
African
American
Spending
African
American
Spending %
$0.00
0%
$1,794.50 15%
$2,043.17 15%
$374.63 4%
Hmong
Spending
Hmong
Spending %
$0.00 0%
$0.00 0%
$0.00 0%
$0.00 0%
$3,693.30 10% $4,212.30 12% $0.00 0%
Minority
Spending
Total
Minority
Spending %
$0.00
0%
$2,853.63 24%
$4,501.59 32%
$550.38 6%
$7,905.60 22%
Advertising
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Hispanic
Minority
Owned *
$0.00
Hispanic
Minority
Targeted
$0.00
TOTAL MINORITY SPENDING (OWNED VS. TARGETED)
African
American
African
American Hmong Hmong
Minority
Owned *
$0.00
Minority
Targeted
Minority
Owned*
Minority
Targeted
Other
Hispanic vendors
Other
African-
American vendors
Other Hmong vendors
$0.00 $0.00 $0.00 $0.00 $0.00 $0.00
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
Page 1 of 2

Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
MILWAUKEE PUBLIC TELEVISION
MINORITY SPENDING REPORTS
FY2010 (JULY 2009-JUNE 2010)
31-Oct-09
Media amounts by month billed
WKKV-FM
100.7 AA
Minority
Targeted
WMCS-AM
1290 AA
Minority
Owned
Minority Spending by Radio Station
WNOV-AM
8.60 AA
Minority
Owned
WLDB-FM
93.3 AA
Minority Owned
WLUM-FM
102.1 AA
Minority
Owned
WJTI - AM
Hisp.
Minority
Owned
WDDW-FM
Hisp. Minority
Owned
WJYI- AM
1340
Hmong
Minority
Targeted
$0.00 $601.25 $0.00 $1,193.25 $0.00 $0.00
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Minority Spending by Newspaper
Spanish
Journal Hisp.
Minority
Owned
Spanish
Times Hisp.
Minority
Owned
El
Conquistador
Hisp. Minority
Owned
Milwaukee
Com. Jrnl. AA
Minority Owned
Milwaukee
Courier AA
Minority
Owned
Milwaukee
Times AA
Minority
Owned
Hmong
Comm. Jrnl.
Hm Minority
Owned
11/2/2009
12:17 PM
Month
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
Jan-10
Feb-10
Mar-10
Apr-10
May-10
Jun-10
Total
Minority Spending - Other
Abrazo
Minority
Owned
Hispanic
Translation
Sales &
Marketing -
AA Owned
Media Buyer
Other
Hispanic
Owned
Vendors
Other Hmong
Owned
Vendors
Postage for
Hispanic
Targeted
Flyers
Page 2 of 2

WMVS - WMVT-TV and
MPTV FRIENDS, INC.
Combining Schedule - Statement of Net Assets Information (Unaudited)
June 30, 2009 and 2008
MATC Television
Enterprise Fund
Operating
ASSETS
Cash
Investments
Due from MATC - General Fund
Pledges receivable, net
$ -
-
5,610,979
-
Accounts receivable
Inventory and prepaid expenses
Cash surrender value
627,874
-
-
Television studio, broadcast equipment
and programming rights 54,601,940
Less: accumulated depreciation and amortization (38,657,118)
2009
MPTV
Friends, Inc.
Total
$ 998,579 $ 998,579
3,568,986 3,568,986
- 5,610,979
246,170 246,170
63,897 691,771
84,464 84,464
25,980 25,980
1,625,562 56,227,502
(307,824) (38,964,942)
MATC Television
Enterprise Fund
Operating
2008
MPTV
Friends, Inc.
Total
$ - $ 593,242 $ 593,242
- 4,237,299 4,237,299
5,846,137 - 5,846,137
- 292,554 292,554
427,702 92,236 519,938
- 83,073 83,073
- 27,343 27,343
51,617,977 1,617,614 53,235,591
(33,790,961) (254,989) (34,045,950)
TOTAL ASSETS
LIABILITIES
Accounts payable and accrued liabilities
Due to other funds
Unearned revenue
Long-term liabilities
Due within one year
Due in more than one year
Total Liabilities
NET ASSETS
Invested in capital assets, net of related debt
Restricted
Unrestricted
Total Net Assets
22,183,675 6,305,814 28,489,489 24,100,855 6,688,372 30,789,227
480,073
1,083,494
1,622,626
3,098,749
7,853,059
14,138,001
850,507 1,330,580
- 1,083,494
336,102 1,958,728
- 3,098,749
- 7,853,059
1,186,609 15,324,610
502,752 673,065 1,175,817
1,062,295 - 1,062,295
1,663,239 373,859 2,037,098
3,473,088 - 3,473,088
7,677,648 - 7,677,648
14,379,022 1,046,924 15,425,946
4,993,014
1,832,154
1,220,506
$ 8,045,674
1,317,738 6,310,752
589,788 2,421,942
3,211,679 4,432,185
$ 5,119,205 $ 13,164,879
6,676,280
1,883,497
1,162,056
1,362,625
654,331
3,624,492
8,038,905
2,537,828
4,786,548
$ 9,721,833 $ 5,641,448 $ 15,363,281

WMVS - WMVT-TV and
MPTV FRIENDS, INC.
Combining Schedule - Statement of Revenues, Expenses and Changes in Net Assets Information (Unaudited)
Years ended June 30, 2009 and 2008
MATC Television Enterprise Fund
Operating Other
2009
MPTV
Friends, Inc.
Eliminations Total
MATC Television Enterprise Fund
Operating Other
2008
MPTV
Friends, Inc.
Eliminations Total
SUPPORT AND REVENUE
Public support, including MPTV Friends, Inc.
General appropriations from MATC
State revenues
Federal revenues
Corporation for Public Broadcasting service grants
Investment income (loss)
Membership income
Auction income
Underwriting income
Contributed support
Fees for services, advertising and other grants
Bequests
Special events
$ 2,000,000 $ - $ - $ (2,000,000) $ - $ 2,500,000 $ - $ - $ (2,500,000) $ -
3,826,604 33,489 - - 3,860,093 3,840,226 36,425 - - 3,876,651
250,800 - - - 250,800 250,800 - - - 250,800
15,520 - - - 15,520 - - - - -
1,631,764 - - - 1,631,764 1,816,975 - - - 1,816,975
- - (628,268) - (628,268) - - (219,568) - (219,568)
- - 3,415,275 - 3,415,275 - - 3,684,951 - 3,684,951
- - 947,085 - 947,085 - - 1,075,533 - 1,075,533
36,825 - 850,079 - 886,904 54,895 - 1,129,853 - 1,184,748
1,916,650 - 43,363 - 1,960,013 1,856,943 - 85,539 - 1,942,482
461,576 - - - 461,576 348,185 - - - 348,185
- - 16,587 - 16,587 - - 28,029 - 28,029
- - 53,523 - 53,523 - - 122,895 - 122,895
Total Support and Revenue 10,139,739 33,489 4,697,644 (2,000,000) 12,870,872 10,668,024 36,425 5,907,232 (2,500,000) 14,111,681
EXPENSES
Programming and production
Broadcasting
Fund raising
Member benefits
Management and general
Sales and Marketing
Program information
Donated in-kind goods and services
Depreciation and amortization
Loss on disposal of capital assets
Interest expense
Transfer to MATC television enterprise fund
Total Expenses
2,914,845 33,489 - - 2,948,334
3,383,435 - - - 3,383,435
- -
- -
483,055 - 483,055
2,642,558
-
36,425 - -
3,508,784 - - - 3,508,784
-
1,875,723 - 1,875,723 - -
599,944 -
2,075,268 -
2,678,983
599,944
2,075,268
2,457,196 -
- -
722,615 -
513,484 - 2,970,680 2,402,329 -
304,262 - 304,262 - -
- - 722,615
443,553 -
364,718 -
2,845,882
364,718
688,535 - - - 688,535
- - 43,363 - 43,363
5,024,685 - - - 5,024,685
- - 85,539 - 85,539
5,053,247 - - - 5,053,247
174,578 - - - 174,578
361,949 - - - 361,949
- -
- -
331,601 -
2,000,000 (2,000,000) - - -
-
-
-
-
2,500,000 (2,500,000)
-
331,601
-
15,039,303 33,489 5,219,887 (2,000,000) 18,292,679 14,627,054 36,425 6,069,022 (2,500,000) 18,232,501
Total Support and Revenue in Excess of (less than) (4,899,564)
Expenses before Fund Transfers
TRANSFER IN
- (522,243) - (5,421,807)
3,223,405 - - - 3,223,405
(3,959,030) - (161,790)
2,500,000 - -
- (4,120,820)
- 2,500,000
Total Support and Revenue in Excess of (less than)
Expenses (1,676,159) - (522,243) - (2,198,402) (1,459,030) - (161,790) - (1,620,820)
NET ASSETS - BEGINNING OF YEAR
NET ASSETS - END OF YEAR
9,721,833 - 5,641,448 - 15,363,281 11,180,863 - 5,803,238 - 16,984,101
$ 8,045,674 $ - $ 5,119,205 $ - $ 13,164,879 $ 9,721,833 $ - $ 5,641,448 $ - $ 15,363,281

Milwaukee Area Technical College
Budget Assumptions
FY2010-2011
Tax Levy: 0% increase
Equalized Values: -1.5%
Inflation:
Tuition:
Enrollment:
Healthcare:
Electricity:
Flat
3.5% increase
14,100
12% increase
7% increase

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4.
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6.
7.
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PTV Attachment 7
JULY 2009
Milwaukee Journal Sentinel – July 1. Latin Flavors At Noon, Night—“Daisy Cooks” on
PBS
Milwaukee Journal Sentinel – July 1. Primal Grill on WMVT—“Daisy Cooks” on PBS
Elkhorn Independent, Elkhorn – July 9. ‘Song of America’ Project Celebrates the 250 th
Anniversay of the First American Song—PBS sited
The Journal Times, Racine – July 7. Park High School Inducts Three Into Alumni Hall of
Fame—PBS-TV sited
Kenosha News- July 1. Garrison Keillor Focus of ‘Masters’ – “American Masters”,
Channel 10
Kenosha News- July 5. Another ‘Marple’ Masterpiece Set: Tune In—PBS Stations
Kenosha News- July 6 ‘History Detectives’ Explode Long-Held Assumptions—“History
Detectives”, Channel 10
The Sounder, Random Lake – July 9. Jim DeBroux Was A National Finalist for the 2009
PBS Teacher of Merit Award (Photograph)
Daily Jefferson County Union, Fort Atkinson – July 10. Fort’s Bale Designs Furniture for
Discriminating Clients—PBS Series “This Old House,” “The New Yankee Workshop” as
Inspirations
Kenosha News- July 8 ‘Time Team America’ Goes On A Historical Scavenger Hunt—
“Time Team America” on Channel 10, “Wide Angle: Heart of Jenin, Channel 10
Milwaukee Journal Sentinel – July 10. Inside TV & Radio: Great Circus Parade Aired on
Channel 10
Milwaukee Journal Sentinel – July 12. PBS Host Wants Tourists To Try Traveling Outside
Comfort Zone—PBS’ “Rick Steves—Europe”
The Freeman, Waukesha – July 14. Opportunities for Volunteers in Waukesha: Data Entry for MPTV’s Membership Drive: August 2009
Kenosha News- July 11 Tune In This Weekend: PBS’ Cooking Programs: “Daisy Cooks,”
“Lidia’s Italian Kitchen”
Milwaukee Journal Sentinel – July 14. Inside TV & Radio: The Case for Sub-Channels:
Milwaukee TV Viewers—Channel 36.3 (MPTV World)
Milwaukee Journal Sentinel – July 15. Julia’s Kitchen Wisdom—PBS’s “The French
Chef”, and, WMVS-TV—“Primal Grill with Steve Raichien”
Watertown Daily Times, Watertown – July 17. Green Bay Naïve Is Nominated for Emmy—
Executive Producer Mark Samels, whose PBS series “American Experience” Was
Nominated for Outstanding Non-Fiction Series
Watertown Daily Times, Watertown – July 18. ’30 Rock’ Breaks Record for Emmy Nods:
PBS sited
The Sheboygan Press, Sheboygan – July 16. Jacques Pepin, Lidia Bastianich Among
Notables Headline Food & Wine Experience—Kohler Food & Wine Experience

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23.
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26.
27.
28.
29.
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31.
32.
Milwaukee Journal Sentinel – July 17. Emmys Rocked—PBS Receives 26, Executive
Producer mark Samels’ American Experience, PBS’ “Little Dorrit”
Milwaukee Journal Sentinel – July 17. Smile If You’re Italian (or not)—PBS Series
Milwaukee Journal Sentinel – July 18. Walter Cronkite: 1916-2009—PBS Broadcast 90-
Minute “American Masters Special” on Cronkite’s Career
Oconomowoc Enterprise, Oconomowoc – July 23. UW—Waukesha Production Takes A
Look at the Working Man—PBS sited
Kenosha News- July 18 TV’s Digital Switch-Over Generates Little Local Static—Kevin
Kukowski, Manager of Engineering and Operations/VHF Signals
Kenosha News- July 20. Tune In Tonight—Echoes of Tokyo Rose on “History
Detectives”, Channel 10
Milwaukee Journal Sentinel - July 20. Volunteer Opportunities: Take Pledges From
Viewers—MPTV (Channel 10)
Milwaukee Journal Sentinel – July 22. Inside TV & Radio: Milwaukee Public Television
Has Revamped Its Website, mptv.org, Nicely Tying in the Fundraising MPTV Friends
Watertown Daily Times, Watertown – July 25 Harvard Professor’s Arrest is Signpost---PBS sited
Kenosha News- July 21. Tune In Tonight—“Nova ScienceNow, Airs on Channel 10
Kenosha News- July 22. Tune In Tonight—Wide Angle Airs on Channel 10
The Freeman, Waukesha – July 23. UW—Waukesha Production Takes A Look at the
Working Man—PBS sited
Watertown Daily Times, Watertown – July 29. Summer Reading Program Ends at L.D.
Fargo Library—Milwaukee Public Television Distributes Vacation Station Magazine