SYNDICATED CONTENT
Bringing contextual health content to your audience
NHS Choices is the UK’s most popular health
and well-being website.
Each month, 8 million people use NHS
Choices. It has 14,000 pages of certified health
information and advice which is
contextualised for every visitor to the site.
Popular, trusted and highly valued by the
public, NHS Choices (www.nhs.uk) will add
value to your online presence.
Offering NHS Choices content to your
customers means they are likely to spend
more time using your website or content
portal.
The NHS Choices Health and Lifestyle
content is produced by a 35-strong
multidisciplinary team of writers, editors
and multimedia journalists based in
Skipton House, London and at a second
office in Southampton.
All content created for the site is subject
to a range of rigorous processes and
professional approvals relating to clinical
accuracy, policy alignment and editorial
quality
NHS Choices has adopted The
Information Standard to maintain and
improve the information production
system and the quality of information on
the NHS Choices site.
Clinical Content
Common Health Questions
Health A – Z
Find Services
Common Health Questions
offers a way to get quick
answers to hundreds of the
most common health questions.
Lists over 800 conditions and
treatments (including major
illnesses and long term conditions),
with associated symptoms,
diagnosis and other information.
Search via postcode or location for local
NHS Service providers including hospitals,
GPs, pharmacies, minor injuries units and
walk-in centers and specialist services such
as alcohol clinics.
User Generated Content
Patient /Customer Comments
Structured comments and ratings for all of England’s hospitals and GP practices. Fully moderated with a full ‘right to
reply’ facility for the hospital and GP practices listed. 28,000+ comments as of Sept2010.
Magazine Content
Health News (Behind the Headlines)
Live Well
Behind the Headlines provides guidance on the
health topics making the news. It is a repository of
news articles, covering a wide range of topics, and
aims to investigate the science behind the headlines.
Contains over 116 popular public health topics
covering subjects such as holidays, babies,
children, diet, fitness, stress, sexual health, beauty
and workplace health.
Topic Specific
Carers Direct
information, advice and support for carers offering all the information required to get the financial help, advice on
getting a break from caring, going to work and much more.
Interactive Tools
There are over 70 interactive clinical and casual tools on NHS Choices to engage people and
inform/assess their health and lifestyles.
Videos
There are over 500 NHS Choices videos to choose from, with 15 new videos produced each month. All
videos can be easily added to any website via the ‘Brightcove’ video syndication platform (which is as
easy to embed as YouTube).
Contextual Content
Your syndicated NHS Choices content can be contextually grouped to add value to your own portal
Audience Type
Time of Year
Lifestyle
Event
Location
Trending News
Condition
Weather
Contextual Content – Onsite Examples
Contextual Content – Topic Specific
Pregnancy Planner
Birth to Five
The pregnancy planner contains all the information
expectant mothers need to know to have a healthy and
happy pregnancy, and to make sure they get the care
that's right for them. It has over 250 pages of NHSaccredited information, including videos and interactive
planning tools.
Whether your child is a newborn, a toddler or a preschooler, this Birth to five guide is for you. It has 150 pages
of NHS-accredited information, videos and interactive
tools to help you through the parenting process.
Current Commercial Syndication Partners
A to Z
News
IDTV
Live Well
Videos
Widget
Multi Format Syndication
Content is King, Context is Queen: NHS Syndicated content is suitable for any media format
Next Steps
NHS Choices content is available free to our trusted syndication partners to
reformat and display on their own content portals
To register for NHS Choices Content, please contact:
Tim Harvey
Distribution Business Development Lead
tim.harvey@dh.gsi.gov.uk
0207 972 5680
Alternatively, further service details and an online registration form can be
found on our Syndication Management web pages located at
www.nhs.uk/aboutNHSChoices/professionals