Visualizing
Social Networks
to Discover
Trends and Trendsetters
Peter A. Gloor,
MIT Center for Collective Intelligence
pgloor@mit.edu
www.jazzalavillette.com
results
People Map
Experts
Concept Map
New Topics
Trend Map
Emerging Trends
analysis
Social Network
Analysis Software
data
sources
Web
Blogs
Online
forums
E-Mail
archives
Patent
databases
Scientific
literature
databases
day 0
1/27/09
6
day 3
1/27/09
7
day 5
1/27/09
8
learning
innovation
interest
Knowledge
Flow
Business
Process
Organization
Structure
Data
Data
Nervous
System
Blood
System
Skeleton
Body
Parts
COINs
(groups of creators)
CLNs
(swarms - ecosystems of
COINs)
CINs
(crowds - ecosystems of
CLNs )
Star
Galaxy
Most effective
communicators
high
(m-m)
Degree of (1-m)
Connectivity
community
Degree of
Sharing
small
(1-1)
personal
low
high
Degree of
Interactivity
COIN
Collaborative
Innovation Network
CLN
Collaborative
Learning Network
CIN
Collaborative
Interest Network
!
Performance: 0.82
Creativity: 0.21
Performance: 0.965
Creativity: 0.0878
Social Patterns of Performance
Customer service team
Development team
Sales team
Management team
high oscillation = high creativity
low oscillation = high performing
1/27/09
1.2
0.8
0.7
1
0.6
0.8
0.5
0.6
Susan
0.4
Victor
Susan email
Victor email
0.3
0.4
0.2
0.2
0.1
0
1
13
25
37
49
61
73
85
97 109 121 133 145 157 169 181 193 205 217 229 241
0
1
-0.2
13
25
37
49
61
73
85
97 109 121 133 145 157 169 181 193 205 217 229 241
-0.1
1.2
1.2
1
1
0.8
0.8
0.6
Alice
0.6
Gloria
Alice email
0.4
0.2
0.2
0
1
-0.2
Gloria email
0.4
13
25
37
49
61
73
85
97 109 121 133 145 157 169 181 193 205 217 229 241
0
1
-0.2
13
25
37
49
61
73
85
97 109 121 133 145 157 169 181 193 205 217 229 241
2
1
3
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atomic
molecular
nanometer
Semiconductor device
molecular self-assembly
Nanomaterials
Molecular nanotechnology
implications of nanotechnology
List of nanotechnology applications
Nanomedicine
Nanoelectronics
Nanotoxicology
Grey goo
regulation of nanotechnology
bond length
DNA
Cell (biology)
Mycoplasma
Molecule
self-assembly
molecular recognition
Gold
Miller index
Taxonomy autogenerated by ArtRelCat
scanning tunneling microscopy
atom
Source: Wikipedia
statistical mechanics
quantum mechanics
……..
Information Template
nanotechnology
atomic
quantum
atom
economics
nanomaterials
life
molecular
Earth
Russia
science fiction
human
light
biology
bottom-up
nanometer
ethical
cancer
drug
spintronics
Nanomedicine
scanning tunneling
microscope
nanoparticle
replicator
molecule
DNA
Foresight
Institute
carbon nanotubes
Insights
Increasing in importance (2008 in center)
Human benefits key
Regulation and ethics major concerns
Drugs against cancer
ra
te
s
of
th
e
Th
Ca
ri
e bbe
D
Su Ca e an
s p
Li per ino art
tt
e
m
le
a R d
M n oya
is Re le
s
Su t u r
Ic
ns n s
e
Ag Ov
hi
ne
e: er
Th th
C
e
e
a
St
M He r s
el dg
ra
td e
ng
er Ap ow
o
th c n
an aly
F pt
In icti o
o
s
T id n
U
nd M he e M
er on Pr a
e n
w
or ste stig
ld r H e
:
Bl Ev ous
oo ol
e
d uti
D on
ia
D m
re o n
am d
gi
Sn
rls
a
T
Fr ke he Bo
r
ie s
nd on Qu at
e
s
w a P en
ith la
M ne
on
ey
Pi
online-forum Internet Movie Database (IMDb).
• influential people &
sentiment analysis
• Predicts success at the
box office.
Intensity
4
Positivity
Trendsetter
3,5
Combined Buzz
Sales Success
3 $
1,5
2,5
1
2
0,5
1,5
0
1
113
0.14
112
0.12
111
0.1
110
109
0.08
IBM stock
IBM -3d
108
0.06
107
106
0.04
For example IBM:
105
0.02
Web & Blog predict stock trend by 1-3 days (R=0.822***)
104
103
0
1
2
3
4
5
6
7
8
9
10
11
12
Thank You
Tom Allen
Robin Athey
Hans Brechbuhl
Scott Cooper
Marius Cramer
Marco DeMaggio
Scott Dynes
Marc Egger
Eric Esser
Kai Fischbach
Hauke Führes
Julia Gluesing
Francesca Grippa
George Herman
Bill Ives
Eric Johnson
Adriaan Jooste
Min-Hyung Kang
Jonas Krauss
Casper Lassenius
Rob Laubacher
Yared Kidane
Charles Leiserson
Fillia Makedon
Tom Malone
Pascal Marmier
Stefan Nann
Daniel Olguin Olguin
Daniel Oster
Maria Paasivaara
Sandy Pentland
John Quimby
Johannes Putke
Ornit Raz
Renaud Richardet
Ken Riopelle
Detlef Schoder
Thomas Schmalberger
Shosta Sulonen
David Verrill
Christoph Von Arb
Ben Waber
JoAnn Yates
Wayne Yuhasz
Antonio Zilli
Yan Zhao
http://www.ickn.org http://www.swarmcreativity.net
pgloor@mit.edu