CUSTOMER SATISFACTION BENCHMARKING SURVEY 2014-2015 Benchmarking Analysis Prepared by Industry Insights •104 NACUFS Institutions Participated •128,970 Total Surveys Completed •1,545 Surveys Completed at UW-Stout Demographics Student Staff Other 4% 1% Freshmen Sophomore 95% Junior Senior 2% 1% 22% 22% Graduate Other 22% 31 % Demographics Off Campus On Campus 38% Females Males Other 1% 62% 49% 50% Satisfaction Rating Scale Very Dissatisfied ------------- Very Satisfied 1 -------------------------------------- 5 Satisfaction Categories Rated ◦ ◦ ◦ ◦ ◦ ◦ Food Menu Service Cleanliness Environment Sustainability UW-Stout Operations Participating Location Industry Benchmark Commons Dining Hall Cafeteria North Point Dining Hall Cafeteria Library Express Express Unit Jarvis Express Express Unit Commons Mini Mart Convenience Store North Point Mini Mart Convenience Store Skylight Market/Brew Devils Food Court Fireside Café Marketplace In General, How Satisfied Or Dissatisfied Are You With The Dining Services Provided By Your College/University? Average Response 5 4.5 4 4.03 4.03 3.84 3.89 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Food Overall Average Response 5 4.5 4 3.88 4 4.04 3.9 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Taste of Food Average Response 5 4.5 4 3.84 3.91 3.98 3.8 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Eye Appeal of Food Average Response 5 4.5 4 3.81 3.77 3.81 3.7 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Freshness of Food Average Response 5 4.5 4 3.73 3.68 3.7 3.59 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Nutritional Content of Food Average Response 5 4.5 4 3.5 3 3.53 Industry 3.55 Stout 2015 3.53 Stout 2014 3.46 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Value of Food Average Response 5 4.5 4 3.5 3 3.76 3.68 3.48 Industry Stout 2015 Stout 2014 3.58 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Availability of Posted Menu Items Average Response 5 4.5 4 3.99 4.02 4.04 3.89 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Variety of Menu Choices Average Response 5 4.5 4 3.66 3.78 3.79 3.62 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Variety of Healthy Menu Choices Average Response 5 4.5 4 3.5 3 3.5 Industry 3.58 Stout 2015 3.55 Stout 2014 Stout 2013 3.48 Mean Satisfaction Rating for Stout Compared to the General Industry For Variety of Vegetarian Menu Choices Average Response 5 4.5 4 3.57 3.61 3.58 3.5 3 Industry Stout 2015 Stout 2014 3.53 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Overall Service Average Response 5 4.5 4.18 4.3 4.25 4.16 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Speed of Service Average Response 5 4.5 4.21 4 4.01 4.14 4.04 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Hours of Operation Average Response 5 4.5 4 4.01 4.02 3.84 3.86 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Helpfulness of Staff Average Response 5 4.5 4.21 4.31 4.24 4.14 4 3.5 3 Industry Stout 2015 Stout 20142 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Friendliness of Staff Average Response 5 4.5 4.25 4.35 4.28 4.16 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Overall Cleanliness Average Response 5 4.5 4.21 4.3 4.32 4.24 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Cleanliness of Serving Areas Average Response 5 4.5 4.25 4.29 4.31 4.25 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Cleanliness of Eating Areas Average Response 5 4.5 4 4.01 4.12 4.15 4.13 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Location Average Response 5 4.5 4.38 4.46 4.49 4.43 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Layout of Facility Average Response 5 4.5 4.22 4.33 4.37 4.29 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Appearance Average Response 5 4.5 4.27 4.37 4.39 4.37 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Dining Environment Availability of Seating Average Response 5 4.5 4.2 4 4.17 4.18 3.96 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Mean Satisfaction Rating for Stout Compared to the General Industry For Comfort of Dining Environment Average Response 5 4.5 4.12 4.26 4.26 4.22 4 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Environmental Stewardship/Sustainability Average Response 5 4.5 4 4.24 4.03 4.18 4.09 3.5 3 Industry Stout 2015 Stout 2014 Stout 2013 Summary of All Operations UW-Stout Overall Satisfaction Ratings Summary of All Operations: General Satisfaction 4.1 4 3.9 3.8 3.7 3.6 3.5 3.4 UW-Stout Industry Average Contracted Operations Summary of All Operations: Food 4.05 4 3.95 3.9 3.85 3.8 3.75 3.7 3.65 3.6 3.55 UW-Stout Industry Average Contracted Operations Summary of All Operations: Value 3.8 3.7 3.6 3.5 3.4 3.3 3.2 3.1 3 UW-Stout Industry Average Contracted Operations Summary of All Operations: Menu Variety 3.8 3.75 3.7 3.65 3.6 3.55 3.5 3.45 3.4 3.35 UW-Stout Industry Average Contracted Operations Summary of All Operations: Service 4.35 4.3 4.25 4.2 4.15 4.1 4.05 4 3.95 3.9 3.85 UW-Stout Industry Average Contracted Operations Summary of All Operations: Hours 4.05 4 3.95 3.9 3.85 3.8 3.75 3.7 3.65 3.6 3.55 UW-Stout Industry Average Contracted Operations Summary of All Operations: Cleanliness 4.35 4.3 4.25 4.2 4.15 4.1 4.05 4 3.95 UW-Stout Industry Average Contracted Operations Summary of All Operations: Environment Appearance 4.4 4.35 4.3 4.25 4.2 4.15 4.1 UW-Stout Industry Average Contracted Operations Summary of All Operations: Sustainability 4.3 4.2 4.1 4 3.9 3.8 3.7 3.6 UW-Stout Industry Average Contracted Operations Summary of All Operations UW-Stout Overall Satisfaction Ratings UW-Stout Industry Average Contracted Operations General Satisfaction 4.03 3.84 3.65 Food 4.00 3.88 3.71 Value 3.76 3.48 3.29 Menu Variety 3.78 3.66 3.52 Service 4.30 4.18 4.02 Hours 4.01 3.84 3.73 Cleanliness 4.30 4.21 4.07 Environment Appearance 4.37 4.27 4.19 Sustainability 4.24 4.03 3.86 Area of Rating Summary By Operation UW-Stout Industry Average Cafeterias 3.91 3.74 All Retail 4.14 3.92 Convenience Store 4.04 4.01 Express Units 4.24 3.95 Food Court 4.06 3.84 Marketplace 4.22 3.87 Area of Rating Gap Analysis- All Operations Top Five Target Areas For Improvement UW-Stout 1. Freshness 2. Nutritional Content 3. Value 4. Taste * 5. Variety of Menu Choices * * Tied Score Industry 1. 2. 3. 4. 5. Value Freshness Nutritional Content Variety of Healthy Menu Choices Taste CAFETERIA RESULTS Overall Satisfaction Ratings In Cafeterias Average Response 5 4.5 4 3.5 3 3.95 3.92 3.74 3.77 3.74 3.86 3.84 3.60 Industry Std. Commons North Point Satisfaction For Food in Cafeterias Average Response 5 4.5 4 3.90 3.91 3.70 3.5 3 3.87 3.77 3.70 3.77 3.71 Industry Std. Commons North Point Satisfaction For Taste In Cafeterias Average Response 5 4.5 4 3.77 3.59 3.5 3 3.81 3.68 3.8 3.59 3.69 Industry Std. 3.56 Commons North Point Satisfaction For Eye Appeal in Cafeterias Average Response 5 4.5 4 3.62 3.5 3 3.67 Industry Std. 3.59 3.54 3.62 3.56 3.57 3.52 Commons North Point Satisfaction For Freshness in Cafeterias Average Response 5 4.5 4 3.5 3 Industry Std. 3.51 3.52 3.43 3.51 3.35 3.47 3.48 Commons 3.39 North Point Satisfaction For Nutritional Content in Cafeterias Average Response 5.00 4.50 4.00 3.50 3.00 Industry Std. 3.42 3.49 3.49 3.43 3.42 3.46 3.40 Commons 3.30 North Point Satisfaction For Value in Cafeterias Average Response 5 4.5 3.95 4 3.87 3.84 3.68 3.5 3 3.48 3.84 3.68 3.48 Industry Std. Commons North Point Satisfaction For Availability of Posted Menu Items in Cafeterias Average Response 5 4.5 4 3.85 3.92 4.00 3.73 3.85 3.91 3.96 3.83 Industry Std. Commons 3.5 3 North Point Satisfaction For Variety Of Menu Choices in Cafeterias Average Response 5 4.5 4 3.7 3.5 3 3.47 Industry Std. 3.64 3.46 3.47 3.52 Commons 3.58 3.34 North Point Satisfaction For Variety Of Healthy Menu Choices in Cafeterias Average Response 5 4.5 4 Industry Std. 3.6 3.5 3 3.39 3.50 3.41 3.39 3.43 Commons 3.38 3.30 North Point Satisfaction For Variety of Vegetarian Choices in Cafeterias Average Response 5 4.5 4 3.67 3.5 3 3.5 Industry Std. 3.61 3.44 3.5 3.55 3.54 Commons 3.40 North Point Satisfaction For Overall Service in Cafeterias Average Response 5 4.5 4.13 4 4.2 4.32 4.10 4.13 4.19 4.14 3.99 Industry Std. Commons 3.5 3 North Point Satisfaction For Speed of Service in Cafeterias Average Response 5 4.5 4 4.26 4.02 4.09 4.17 4.16 4.02 4.00 3.8 Industry Std. Commons 3.5 3 North Point Satisfaction For Hours of Operation in Cafeterias Average Response 5.00 4.50 4.00 3.68 3.50 3.00 3.94 3.83 3.80 3.68 3.53 3.81 3.83 Industry Std. Commons North Point Satisfaction For Helpfulness of Staff in Cafeterias Average Response 5 4.5 4.15 4 4.29 4.24 4.03 4.15 3.91 4.18 4.14 Industry Std. Commons 3.5 3 North Point Satisfaction For Friendliness of Staff in Cafeterias Average Response 5.00 4.50 4.36 4.18 4.23 4.00 4.18 4.04 4.21 4.11 3.93 Industry Std. Commons 3.50 3.00 North Point Satisfaction For Overall Cleanliness in Cafeterias Average Response 5 4.5 4.08 4 4.26 4.15 3.97 4.00 4.08 4.11 4.24 Industry Std. Commons 3.5 3 North Point Satisfaction For Cleanliness of Serving Areas in Cafeterias Average Response 5.00 4.50 4.17 4.00 4.2 4.06 4.02 4.17 4.29 4.32 4.24 Industry Std. Commons 3.50 3.00 North Point Satisfaction For Cleanliness Of Eating Areas in Cafeterias Average Response 5 4.5 4.23 4.08 4 3.9 3.95 3.99 3.9 4.24 4.19 Industry Std. Commons 3.5 3 North Point Satisfaction For Facility Location in Cafeterias Average Response 5 4.5 4 4.38 4.41 4.40 4.40 4.38 4.5 4.51 4.44 Industry Std. Commons 3.5 3 North Point Satisfaction For Layout of Facility in Cafeterias Average Response 5 4.5 4.23 4 4.26 4.24 4.24 4.23 4.31 4.37 4.18 Industry Std. Commons 3.5 3 North Point Satisfaction For Appearance in Cafeterias Average Response 5 4.5 4 4.27 4.24 4.19 4.18 4.27 4.38 4.43 4.42 Industry Std. Commons 3.5 3 North Point Satisfaction For Seating Availability in Cafeterias Average Response 5 4.5 4.37 4.21 4 3.97 4.03 4.09 4.28 4.24 3.97 Industry Std. Commons 3.5 3 North Point Satisfaction For Comfort (Seats, Temperature, Lighting, Sound Level, etc.) in Cafeterias Average Response 5 4.5 4.16 4 4.28 4.37 4.19 4.15 4.16 4.29 4.27 Industry Std. Commons 3.5 3 North Point Environmental Stewardship/Sustainability Average Response 5 4.5 4.13 4 3.98 4.2 4.01 3.92 3.98 4.06 3.99 Industry Std. Commons 3.5 3 North Point Top Gap Analysis FactorsCafeterias Commons 1. Freshness 2. Taste 3. Nutritional Content 4. Variety of Menu Choices 5. Variety of Healthy Menu Choices* 6. Food Overall* * Tied Score 1. 2. 3. 4. 5. North Point Freshness Nutritional Content Variety of Menu Choices Variety of Healthy Menu Choices Taste 1. 2. 3. 4. 5. Industry Freshness Taste Nutritional Content Variety of Healthy Menu choices Variety of Menu Choices CONVENIENCE STORE RESULTS Overall Satisfaction Ratings In C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.29 3.94 3.91 4.01 4.15 4.01 3.82 Satisfaction For Food in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.33 4.06 3.95 4.06 4.20 4.02 4.01 Satisfaction For Taste in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.30 4.04 4.04 3.96 3.97 3.73 3.81 Satisfaction For Eye Appeal in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 3.98 3.95 3.69 3.65 3.88 3.88 3.74 Satisfaction For Freshness in C-Store Average Response 5.00 4.50 4.02 4.00 3.61 3.50 3.00 3.89 3.53 3.86 3.79 3.66 Satisfaction For Nutritional Content in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 3.82 3.53 3.47 3.64 3.73 3.46 3.54 Satisfaction For Value in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.02 3.75 3.86 3.84 3.51 3.66 3.37 Satisfaction For Availability of Posted Menu Items in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.32 3.90 4.12 4.04 4.03 4.06 3.93 Satisfaction For Variety Of Menu Choices in C-Store Average Response 5.00 4.50 4.10 4.00 3.50 3.00 3.84 3.79 3.82 3.81 3.74 3.62 Satisfaction For Variety Of Healthy Menu Choices in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 3.95 3.73 3.63 3.61 3.70 3.59 3.48 Satisfaction For Variety of Vegetarian Choices in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 3.91 3.65 3.48 3.63 3.71 3.52 3.73 Satisfaction For Overall Service in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.29 4.46 4.25 4.34 4.41 4.37 4.13 Satisfaction For Speed of Service in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.14 4.34 4.22 4.24 4.37 4.25 4.18 Satisfaction For Hours of Operation in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.17 3.91 4.00 4.11 4.21 4.15 3.99 Satisfaction For Helpfulness of Staff in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.47 4.19 4.21 4.33 4.42 4.36 4.03 Satisfaction For Friendliness of Staff in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.18 4.33 4.35 4.37 4.43 4.43 4.16 Satisfaction For Overall Cleanliness in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.45 4.22 4.20 4.38 4.49 4.51 4.30 Satisfaction For Cleanliness of Serving Areas in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.21 4.37 4.27 4.33 4.37 4.55 4.37 Satisfaction For Cleanliness Of Eating Areas in C-Store Average Response 5.00 4.50 4.09 4.00 3.50 3.00 4.29 4.08 4.13 4.31 4.51 4.18 Satisfaction For Facility Location in C-Store Average Response 5.00 4.63 4.50 4.00 3.50 3.00 4.41 4.62 4.33 4.39 4.55 4.46 Satisfaction For Layout of Facility in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.50 4.23 4.12 4.29 4.46 4.49 4.26 Satisfaction For Appearance in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.48 4.21 4.28 4.29 4.47 4.42 4.37 Satisfaction For Seating Availability in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.21 4.39 4.49 4.41 4.08 4.34 4.32 Satisfaction For Comfort (Seats, Temperature, Lighting, Sound Level, Etc.) in C-Store Average Response 5.00 4.50 4.00 3.50 3.00 4.22 4.38 4.05 4.14 4.34 4.35 4.20 Gap Analysis Top Factors 1. 2. 3. 4. 5. Northern Express Freshness Value Variety of menu choices Taste Variety of Healthy Menu 1. 2. 3. 4. 5. Commons Mini Mart Freshness Taste Nutritional Content Variety of Menu Choices Value EXPRESS UNIT Overall Satisfaction Ratings In Express Units Average Response 5 4.5 4.21 4 3.95 4.29 4.07 4.07 4.15 4.19 3.95 Industry Std. 3.5 3 Jarvis Express Expressway / Library Express Satisfaction For Food in Express Units Average Response 5 4.5 4 3.5 3 4.06 4.05 4.07 3.95 4.06 4.1 4.20 4.11 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Taste in Express Units Average Response 5 4.5 4.1 4 3.5 3 4.01 4.07 4.1 3.92 4.05 4.08 4.02 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Eye Appeal in Express Units Average Response 5.00 4.50 4.00 3.50 3.00 3.99 3.99 3.97 4.03 3.98 3.91 3.90 3.75 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Freshness in Express Units Average Response 5 4.5 4 3.5 3 3.96 3.9 3.84 3.85 3.96 3.94 3.84 3.87 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Nutritional Content in Express Units Average Response 5 4.5 4 3.68 3.63 3.69 3.68 3.57 3.5 3 3.7 3.63 3.73 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Value in Express Units Average Response 5 4.5 4 3.5 3 3.58 3.61 3.52 3.75 3.58 3.39 3.62 3.69 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Variety Of Menu Choices in Express Units Average Response 5 4.5 4 3.5 3 3.83 3.96 3.89 3.79 3.83 3.96 3.88 3.8 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Variety Of Healthy Menu Choices in Express Units Average Response 5 4.5 4 3.66 3.5 3 3.7 3.71 3.55 3.66 3.66 3.64 3.71 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Variety of Vegetarian Choices in Express Units Average Response 5 4.5 4 3.67 3.5 3.68 3.54 3.57 3.67 3.66 3.67 3.73 Industry Std. Jarvis Express Expressway /Library Express 3 Satisfaction For Overall Service in Express Units Average Response 5 4.45 4.44 4.5 4.21 4.35 4.4 4.41 4.44 4.21 4 3.5 3 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Speed of Service in Express Units Average Response 5 4.5 4 3.5 3 4.4 3.99 4.32 4.41 4.23 4.3 4.31 3.99 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Hours of Operation in Express Units Average Response 5 4.5 4.16 4 3.5 3 4.25 4.08 4.16 4.00 4.01 3.97 3.96 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Helpfulness of Staff in Express Units Average Response 5 4.5 4.24 4.41 4.44 4.36 4.48 4.24 4.36 4.42 4 3.5 3 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Friendliness of Staff in Express Units Average Response 5.00 4.50 4.46 4.48 4.29 4.38 4.48 4.29 4.54 4.39 4.00 3.50 3.00 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Overall Cleanliness in Express Units Average Response 5 4.5 4.43 4.46 4.49 4.44 4.43 4.37 4.48 4.48 4 3.5 3 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Cleanliness of Serving Areas in Express Units Average Response 5.00 4.50 4.39 4.38 4.34 4.39 4.39 4.45 4.29 4.29 4.00 3.50 3.00 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Facility Location in Express Units Average Response 5 4.5 4.37 4.48 4.46 4.47 4.47 4.44 4.43 4.37 4 3.5 3 Industry Std. Jarvis Express Expressway /Library Express Satisfaction For Appearance in Express Units Average Response 5 4.5 4.41 4.26 4.34 4.41 4.26 4.49 4.43 4.37 4 3.5 3 Industry Std. Jarvis Express Expressway /Library Express Gap Analysis Top Factors Library Express 1. Value 2. Variety of Healthy Menu Choices 3. Nutritional Content 4. Freshness 5. Taste Jarvis Express 1. 2. 3. 4. 5. Value Nutritional Content Freshness* Variety of Healthy Menu Choices * Taste * Tied Score Marketplace and Food Court Overall Satisfaction Ratings In Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.06 3.84 4.08 4.22 4.02 4.27 4.19 3.87 Industry Std. Food Court Marketplace Satisfaction For Food in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.2 3.91 4 3.96 3.96 4.25 4.18 4.14 Industry Std. Food Court Marketplace Satisfaction For Taste in Marketplace and Food Court Average Response 5 4.5 4.2 4.15 4 3.5 3 3.91 3.96 3.95 3.96 4.24 4.04 Industry Std. Food Court Marketplace Satisfaction For Eye Appeal in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 3.85 3.8 3.86 3.75 3.9 4.07 4.23 4.07 Industry Std. Food Court Marketplace Satisfaction For Freshness in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 3.85 3.77 3.71 3.80 3.65 4.05 4.00 3.95 Industry Std. Food Court Marketplace Satisfaction For Nutritional Content in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 3.77 3.5 3.42 3.57 3.38 3.27 3.71 3.69 Industry Std. Food Court Marketplace Satisfaction For Value in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 Industry Std. 3.88 3.54 3.35 3.61 3.42 3.32 3.60 3.52 Food Court Marketplace Satisfaction For Availability of Posted Menu Items in Marketplace and Food Court Average Response 5 Industry Std. 4.5 4 3.5 3 4.02 4.02 4.12 4.01 4.1 4.21 4.11 4.11 Food Court Marketplace Satisfaction For Variety Of Menu Choices in Marketplace and Food Court Average Response 5 4.5 4 3.5 3.89 3.95 3.69 4.03 3.81 3.69 3.92 3.95 Industry Std. Food Court Marketplace 3 Satisfaction For Variety Of Healthy Menu Choices in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 3.75 3.52 3.44 3.49 3.45 3.42 3.66 3.68 Industry Std. Food Court Marketplace Vegetarian Choices in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 3.58 3.49 3.54 3.50 3.47 3.6 3.61 3.67 Industry Std. Food Court Marketplace Satisfaction For Overall Service in Marketplace and Food Court Average Response 5 4.5 4.17 4 3.5 3 4.28 4.26 4.29 4.16 4.28 4.27 4.05 Industry Std. Food Court Marketplace Satisfaction For Speed of Service in Marketplace and Food Court Average Response 5.00 4.50 4.00 3.50 3.00 3.96 4.14 4.04 4.11 4.12 4.09 3.90 3.9 Industry Std. Food Court Marketplace Satisfaction For Hours of Operation in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.26 3.91 4.35 4.02 3.79 3.94 4.08 4.17 Industry Std. Food Court Marketplace Satisfaction For Helpfulness of Staff in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.21 4.28 4.26 4.13 4.22 4.35 4.32 4.31 Industry Std. Food Court Marketplace Satisfaction For Friendliness of Staff in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.35 4.26 4.31 4.14 4.45 4.38 4.31 4.26 Industry Std. Food Court Marketplace Satisfaction For Overall Cleanliness in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.25 4.28 4.42 4.20 4.29 4.47 4.49 4.43 Industry Std. Food Court Marketplace Satisfaction For Cleanliness of Serving Areas in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.26 4.21 4.41 4.25 4.3 4.45 4.43 4.48 Industry Std. Food Court Marketplace Satisfaction For Cleanliness of Eating Areas in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.04 4.16 3.94 4.12 4.13 4.04 4.06 4.24 Industry Std. Food Court Marketplace Satisfaction For Facility Location in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.35 4.43 4.53 4.31 4.39 4.52 4.56 4.57 Industry Std. Food Court Marketplace Satisfaction For Facility Layout in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.21 4.33 4.46 4.54 4.50 4.50 4.30 4.2 Industry Std. Food Court Marketplace Satisfaction For Environment Appearance in Marketplace and Food Court Average Response 5.00 4.50 4.22 4.47 4.45 4.38 4.54 4.56 4.52 4.27 4.00 3.50 3.00 Industry Std. Food Court Marketplace Satisfaction For Seating Availability in Marketplace and Food Court Average Response 5.00 4.50 4.00 3.50 3.00 4.05 4.12 4.09 3.98 4.04 3.93 4.24 4.30 Industry Std. Food Court Marketplace Satisfaction For Comfort (Seats, Temperature, Lighting, Sound Level, Etc.) in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.33 4.04 4.08 4.29 4.25 4.18 4.12 4.25 Industry Std. Food Court Marketplace Environmental Stewardship/Sustainability in Marketplace and Food Court Average Response 5 4.5 4 3.5 3 4.33 4.28 4.01 4.15 4.32 4.33 4.34 4.05 Industry Std. Food Court Marketplace Gap Analysis Top Factors Fireside Skylight 1. Value 1. Value 2. Nutritional Content 2. Nutritional Content 3. Freshness 3. Variety of Healthy Menu Items 4. Taste* 4. Freshness 5. Hours of Operation* 5. Taste 6. Variety of Healthy Menu Choices* * Indicates a Tie