MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
MCDM methodology for the selection of
forest biorefinery products and product
families
Introduction
Objective
Concepts
Matty Janssen, Virginie Chambost & Paul Stuart
Market-driven
approach
Conclusions
Department of Chemical Engineering
École Polytechnique de Montréal
References
October 6, 2009
Outline
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
1
Introduction
2
Objective
3
Concepts
Product design methods
Multi-Criteria Decision Making (MCDM)
Design decision making for the forest biorefinery
4
Product family design for the forest biorefinery
Product family identification
MCDM methodology
5
Conclusions
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Design in chemical engineering
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Three paradigms in chemical engineering (Voncken et al., 2004;
Hill, 2009)
1
2
3
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Unit operations
Chemical engineering science / transport phenomena
Product design and engineering / product technology
Design in chemical engineering
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Three paradigms in chemical engineering (Voncken et al., 2004;
Hill, 2009)
1
2
3
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Unit operations
Chemical engineering science / transport phenomena
Product design and engineering / product technology
Process design → This has been the chemical engineering
literature’s focus
Traditionally in process design, economic dimension is the
target (Smejkal et al., 2005; Uerdingen et al., 2005)
Sustainability has gained prominence → Economic,
environmental and social considerations
Design in chemical engineering
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Three paradigms in chemical engineering (Voncken et al., 2004;
Hill, 2009)
1
2
3
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Unit operations
Chemical engineering science / transport phenomena
Product design and engineering / product technology
Process design → This has been the chemical engineering
literature’s focus
Traditionally in process design, economic dimension is the
target (Smejkal et al., 2005; Uerdingen et al., 2005)
Sustainability has gained prominence → Economic,
environmental and social considerations
Chemical product design and engineering
Chemical product design and development
→ Operational and concrete task of converting consumer
needs and new technologies into new chemical products
(Costa et al., 2006)
Product-oriented process design and development
Overall biorefinery design framework
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Product portfolio design first, then process design
Overall biorefinery design framework
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Product portfolio design first, then process design
Product portfolio design
Replacement and substitution products (Chambost et al.,
2008)
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Replacement products → Identical in chemical composition
to existing products, but green
Substitution products → Different chemical composition to
existing products, but having a similar functionality
Promising biorefinery products are determined using market
analysis
Overall biorefinery design framework
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Product portfolio design first, then process design
Product portfolio design
Replacement and substitution products (Chambost et al.,
2008)
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Replacement products → Identical in chemical composition
to existing products, but green
Substitution products → Different chemical composition to
existing products, but having a similar functionality
Promising biorefinery products are determined using market
analysis
Process design
Process level → Pinch analysis, techno-economic analysis,
reconciled process and economic data
Product chain level → LCA, supply chain management
Selected outcomes of the analyses are in MCDM for the
selection of the preferred biorefinery alternative
Overall biorefinery design framework
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Promising
biorefinery products
Matty Janssen,
Virginie Chambost &
Paul Stuart
Technology
strategy
Product portfolio design
Outline
Introduction
LCA
Objective
Concepts
Market-driven
approach
Conclusions
Advanced
thermal pinch
analysis
References
Large block
analysis of
processes
Process
simulation
Supply chain
management
Set of
biorefinery
configurations
Reconciled
process and
economic data
MCDM
Process
design
Preliminary engineering
Overall biorefinery design framework
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Promising
biorefinery products
Matty Janssen,
Virginie Chambost &
Paul Stuart
Technology
strategy
Product portfolio design
Outline
Introduction
LCA
Objective
Concepts
Market-driven
approach
Conclusions
Advanced
thermal pinch
analysis
References
Large block
analysis of
processes
Process
simulation
Supply chain
management
Set of
biorefinery
configurations
Reconciled
process and
economic data
MCDM
Process
design
Preliminary engineering
Objective
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
To illustrate the benefits and opportunities for using MCDM at
the early stage of biorefinery design, when a preliminary set of
biorefinery products has been identified and evaluated using
product design methodologies
Product development process (PDP)
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Originally founded in the mechanical engineering community
Overall process that occurs in industry when a product is
engineered and brought to market (Salustri & Proulx, 2004)
Depends on contextual information, e.g. industrial sector,
market structure, corporate culture
Multidisciplinary process
Defined by basic business driver → Market, technology,
process, etc.
Product development process (PDP)
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Originally founded in the mechanical engineering community
Overall process that occurs in industry when a product is
engineered and brought to market (Salustri & Proulx, 2004)
Depends on contextual information, e.g. industrial sector,
market structure, corporate culture
Multidisciplinary process
Defined by basic business driver → Market, technology,
process, etc.
Design covers the technical aspects of product development
only
Takes place mostly in the early stages of the product
development process
Recursive process → Product is considered as a whole, then
broken down into (sub-)sub-systems
r
Stage-Gate
process
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
A Stage-Gate System is a conceptual and operational road
map for moving a new-product project from idea to launch
(Product Development Institute Inc., 2009)
Discovery
stage
Build
business case
Scope
GATE 1
STAGE 1
GATE 2
STAGE 2
Testing
and validation
Development
GATE 3
STAGE 3
GATE 4
STAGE 4
Launch
GATE 5
Introduction
Idea screen
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Second
screen
Go to
development
Go to
testing
Go to
launch
STAGE 5
$
Post-launch
review
r
Stage-Gate
process
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
A Stage-Gate System is a conceptual and operational road
map for moving a new-product project from idea to launch
(Product Development Institute Inc., 2009)
Discovery
stage
Build
business case
Scope
GATE 1
STAGE 1
GATE 2
STAGE 2
Testing
and validation
Development
GATE 3
STAGE 3
GATE 4
STAGE 4
Launch
GATE 5
Introduction
Idea screen
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Go to
development
Go to
testing
Go to
launch
$
Post-launch
review
The process consists of 6 stages
0
1
Conclusions
References
Second
screen
STAGE 5
2
3
4
5
Discovery → Discover opportunities and to generate new
product ideas
Scoping → Early-stage assessment of the technical merits of
the project and its market prospects
Build business case → Technical, marketing and business
feasibility assessment
Development → Translated into concrete deliverables
Testing and validation → Validation of the entire project
Launch → Full commercialization of the product
Chemical product design and engineering
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Evaluate
each
feasible
product
Screen
superior
concepts
Concept
Idea generation
Customer visits
Database creation
Preliminary process
synthesis
Feasibility
For each concept,
make performance
measurements
e.g. aging test
Outline
Produce product
prototypes
Introduction
Algorithmic process
synthesis
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Evaluate for
the winning
manufacturing
options
Development
Manufacturing
options generated
– pilot plant testing
Detailed design,
equipment sizing,
profitability analysis,
and optimization
Manufacturing
Scale-up
Design
optimization for
manufacturing
Evaluate
the best
process
Evaluate and
prepare sales
forecasts
Product
introduction
Plant construction,
start-up, operation
Manufacturing
process optimization
to meet final customer
specifications
Marketing and product
launch documentation
prepared
r
Seider et al. (2009) adjusted the Stage-Gate
process for
chemical product and process design (engineering) purposes
Chemical product design and engineering
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Evaluate
each
feasible
product
Screen
superior
concepts
Concept
Idea generation
Customer visits
Database creation
Preliminary process
synthesis
Feasibility
For each concept,
make performance
measurements
e.g. aging test
Outline
Produce product
prototypes
Introduction
Algorithmic process
synthesis
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Evaluate for
the winning
manufacturing
options
Development
Manufacturing
options generated
– pilot plant testing
Detailed design,
equipment sizing,
profitability analysis,
and optimization
Manufacturing
Scale-up
Design
optimization for
manufacturing
Evaluate
the best
process
Evaluate and
prepare sales
forecasts
Product
introduction
Plant construction,
start-up, operation
Manufacturing
process optimization
to meet final customer
specifications
Marketing and product
launch documentation
prepared
r
Seider et al. (2009) adjusted the Stage-Gate
process for
chemical product and process design (engineering) purposes
r
The original Stage-Gate
process focuses on managing the
product development process
Focus is on transforming new ideas into products that satisfy
customer needs → Ideation and concept, feasibility,
development, manufacturing
Chemical product design and engineering
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Evaluate
each
feasible
product
Screen
superior
concepts
Concept
Idea generation
Customer visits
Database creation
Preliminary process
synthesis
Feasibility
For each concept,
make performance
measurements
e.g. aging test
Outline
Produce product
prototypes
Introduction
Algorithmic process
synthesis
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Evaluate for
the winning
manufacturing
options
Development
Manufacturing
options generated
– pilot plant testing
Detailed design,
equipment sizing,
profitability analysis,
and optimization
Manufacturing
Scale-up
Design
optimization for
manufacturing
Evaluate
the best
process
Evaluate and
prepare sales
forecasts
Product
introduction
Plant construction,
start-up, operation
Manufacturing
process optimization
to meet final customer
specifications
Marketing and product
launch documentation
prepared
r
Seider et al. (2009) adjusted the Stage-Gate
process for
chemical product and process design (engineering) purposes
r
The original Stage-Gate
process focuses on managing the
product development process
Focus is on transforming new ideas into products that satisfy
customer needs → Ideation and concept, feasibility,
development, manufacturing
May be preceded by the construction of an innovation map
→ connection between material, process and product
technology (Widagdo, 2006)
Summary of product design concepts
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Product development process developed in mechanical
engineering community
Very broad
Focus depends on design drivers
Summary of product design concepts
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Product development process developed in mechanical
engineering community
Very broad
Focus depends on design drivers
r
Cooper’s Stage Gate
process
Business/market approach
Manages the product development process
Integrated chemical product and process design
Stage Gate approach
Roadmap for transforming ideas into products
Purpose of decision analysis
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Decision analysis → ”Formalization of common sense for
decision problems which are too complex for informal use of
common sense” (Keeney, 1982)
Purpose of decision analysis
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Decision analysis → ”Formalization of common sense for
decision problems which are too complex for informal use of
common sense” (Keeney, 1982)
MCDM is needed to take into account various aspects for
more sustainable design decision making
Raise awareness of problem complexity
Address decision uncertainty
Purpose of decision analysis
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Decision analysis → ”Formalization of common sense for
decision problems which are too complex for informal use of
common sense” (Keeney, 1982)
MCDM is needed to take into account various aspects for
more sustainable design decision making
Raise awareness of problem complexity
Address decision uncertainty
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Multi-Attribute
Utility Theory
(MAUT)
Multi-Attribute
Decision Analysis
(MADA)
Market-driven
approach
Decision-Based
Engineering Design
(DBED)
Conclusions
References
Analytic Hierarchy
Process
(AHP)
Multi-Criteria
Decision Analysis
(MCDA)
Mathematical
Programming
(MP)
Multi-Objective
Optimization
(MOO)
Multi-criteria decision making methods
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Multi-Attribute Utility Theory (MAUT) (Keeney & Raiffa, 1976)
Decision criteria are quantified or characterized using
attributes
Utilities are a measure of preference
Strength of preference and importance of attributes
P are
determined separately for each criterion: u(x) = N
i=1 ki ui (xi )
Multi-criteria decision making methods
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Multi-Attribute Utility Theory (MAUT) (Keeney & Raiffa, 1976)
Decision criteria are quantified or characterized using
attributes
Utilities are a measure of preference
Strength of preference and importance of attributes
P are
determined separately for each criterion: u(x) = N
i=1 ki ui (xi )
Analytic Hierarchy Process (AHP) (Saaty, 1980)
Pair-wise comparison of decision criteria
Well-established technique
Validity of the method has been subject of debate (Dyer,
1990b; Saaty, 1990; Dyer, 1990a)
Role of MCDM in FBR product portfolio and
process design (Janssen, Chambost, & Stuart, 2009)
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Pulp and paper mill
Matty Janssen,
Virginie Chambost &
Paul Stuart
Forest biorefinery
opportunities
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
Technological
risk
Economic
risk
Commercial
risk
Environmental
risk
Complexity of product portfolio and process design creates
risks
Criteria will be defined to characterize these risks, e.g.
profitability, product demand
MCDM is used to identify the preferred process/product
combination based on these criteria
MCDM for evaluating biorefinery sustainability
(Janssen, 2007)
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Multi-criteria
decision making
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Product-level analysis
Life Cycle
Assessment
Supply chain
analysis
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Operations-driven
cost model
Cost modeling
Market-driven
approach
Conclusions
References
Mass & energy
balances
Product strategy
Retrofit process alternatives
Importance of MCDM
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Use of MCDM in design decision making (Hazelrigg, 1998,
1999)
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
It rationalizes the design decision process
It provides a systematic approach to design decision making
It guides the decision maker(s) in coming to a rigorous and
more balanced decision based on multiple decision criteria
Importance of MCDM
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Use of MCDM in design decision making (Hazelrigg, 1998,
1999)
Outline
Introduction
Objective
Concepts
Product design
methods
MCDM
Design decision
making for FBR
Market-driven
approach
Conclusions
References
It rationalizes the design decision process
It provides a systematic approach to design decision making
It guides the decision maker(s) in coming to a rigorous and
more balanced decision based on multiple decision criteria
Use of MCDM methods for making complex process/product
design decisions
Sustainable implementation of the forest biorefinery needs to
be guaranteed
Market-driven approach for forest biorefinery
product family identification
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Phase 1
Point of entry
•
Outline
Introduction
Preliminary market
analysis
•
•
Product opportunity
Value chain approach
Partnership evaluation
Technological viability
Point of
entry
Concepts
Phase 2
Product family JV
Elaboration of potential market
product families
Conclusions
•
References
•
•
”Show stoppers”
identification
Objective
Market-driven
approach
Product family
identification
MCDM
methodology
Set of promising
value chains
Family expansion for value
chain over the potential JV
Techno-economic and
product portfolio considerations
Preliminary strategic discussion
with potential partner
Family market
analysis
Preliminary
BM
Preliminary
business plan
Based on entry point
→ process synthesis
Competitiveness
and risk analysis
Draft business models
based on preliminary TE
Market-driven approach for forest biorefinery
product family identification
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Phase 1
Point of entry
•
Outline
Introduction
Objective
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Preliminary market
analysis
•
Product opportunity
Value chain approach
Partnership evaluation
Technological viability
Set of promising
value chains
”Show stoppers”
identification
• Value chain analysis determines the existing value that is
created when a raw material
into a final
Pointisoftransformed
Preliminary
business plan
chemical currently sold on entry
the market
Phase 2
Product family JV
Elaboration of potential market
product families
Conclusions
•
References
•
•
Family expansion for value
chain over the potential JV
Techno-economic and
product portfolio considerations
Preliminary strategic discussion
with potential partner
Family market
analysis
Preliminary
BM
Based on entry point
→ process synthesis
Competitiveness
and risk analysis
Draft business models
based on preliminary TE
Market-driven approach for forest biorefinery
product family identification
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Phase 1
Point of entry
•
Outline
Introduction
Preliminary market
analysis
•
•
Product opportunity
Value chain approach
Partnership evaluation
Technological viability
Point of
entry
Concepts
Phase 2
Product family JV
Elaboration of potential market
product families
Conclusions
•
References
•
•
”Show stoppers”
identification
Objective
Market-driven
approach
Product family
identification
MCDM
methodology
Set of promising
value chains
Family expansion for value
chain over the potential JV
Techno-economic and
product portfolio considerations
Preliminary strategic discussion
with potential partner
Family market
analysis
Preliminary
BM
Preliminary
business plan
Based on entry point
→ process synthesis
Competitiveness
and risk analysis
Draft business models
based on preliminary TE
Market-driven approach for forest biorefinery
product family identification
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Phase 1
Point of entry
•
Outline
Introduction
•
•
Value chain approach
Partnership evaluation
Technological viability
Product opportunity
Concepts
Set of promising
value chains
”Show stoppers”
identification
Point of
entry
Objective
Market-driven
approach
Product family
identification
MCDM
methodology
Preliminary market
analysis
Preliminary
business plan
”Point of entry” refers to any product that is part of one
Elaboration of potential market
Based on entry point
of the identified value
chains and that could be replaced
or
→ process synthesis
product families
Phase 2
substituted
with
a
version
based
on
renewable
material
Product family JV
Conclusions
•
References
•
•
Family expansion for value
chain over the potential JV
Techno-economic and
product portfolio considerations
Preliminary strategic discussion
with potential partner
Family market
analysis
Preliminary
BM
Competitiveness
and risk analysis
Draft business models
based on preliminary TE
Market-driven approach for forest biorefinery
product family identification
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Phase 1
Point of entry
•
Outline
Introduction
Preliminary market
analysis
•
•
Product opportunity
Value chain approach
Partnership evaluation
Technological viability
Point of
entry
Concepts
Phase 2
Product family JV
Elaboration of potential market
product families
Conclusions
•
References
•
•
”Show stoppers”
identification
Objective
Market-driven
approach
Product family
identification
MCDM
methodology
Set of promising
value chains
Family expansion for value
chain over the potential JV
Techno-economic and
product portfolio considerations
Preliminary strategic discussion
with potential partner
Family market
analysis
Preliminary
BM
Preliminary
business plan
Based on entry point
→ process synthesis
Competitiveness
and risk analysis
Draft business models
based on preliminary TE
MCDM methodology
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Alternatives
Matty Janssen,
Virginie Chambost &
Paul Stuart
Introduction
Objective
Pre-panel
Outline
Objectives of the
decision to make
Consequences
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Establish decision criteria,
attributes and
decision structure
Introduce decision problem and
weighting procedure to panel
References
Panel
Conclusions
Elicitation of decision maker preferences
Decision
MCDM methodology
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Alternatives
Matty Janssen,
Virginie Chambost &
Paul Stuart
Introduction
Objective
Pre-panel
Outline
Objectives of the
decision to make
Consequences
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Establish decision criteria,
attributes and
decision structure
Introduce decision problem and
weighting procedure to panel
References
Panel
Conclusions
Elicitation of decision maker preferences
Decision
MCDM objective and criteria
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Conclusions
References
Prioritize the product/partner alternatives in order to
1
2
Enter discussions with potential related partners
Develop preliminary business models
MCDM objective and criteria
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Prioritize the product/partner alternatives in order to
1
2
Enter discussions with potential related partners
Develop preliminary business models
Matty Janssen,
Virginie Chambost &
Paul Stuart
Priority of product/partner
alternatives
Outline
Introduction
Show stopper
criteria
Partner evaluation
criteria
Objective
Point of entry evaluation
criteria
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Conclusions
References
•
•
•
•
Competitive position
Partner vision
Financial potential
•
•
•
Technology
Market
Partners
•
•
•
•
Market
Pricing
Competitive position
Technology
Techno-economics
A show stopper is a criterion that may single-handedly cancel
a forest biorefinery project if its measured value does not
meet a certain target
MCDM methodology
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Alternatives
Matty Janssen,
Virginie Chambost &
Paul Stuart
Introduction
Objective
Pre-panel
Outline
Objectives of the
decision to make
Consequences
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Establish decision criteria,
attributes and
decision structure
Introduce decision problem and
weighting procedure to panel
References
Panel
Conclusions
Elicitation of decision maker preferences
Decision
Elicitation of preferences
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Conclusions
References
The panel is introduced to the background of the decision
problem and the procedure for eliciting preferences is clarified
and discussed
Raise awareness of problem complexity
Address decision uncertainty
Elicitation of preferences
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
The panel is introduced to the background of the decision
problem and the procedure for eliciting preferences is clarified
and discussed
Outline
Raise awareness of problem complexity
Address decision uncertainty
Introduction
Objective
Concepts
Market-driven
approach
Product family
identification
MCDM
methodology
Conclusions
References
The overall preference for each alternative is obtained and a
decision is made → Based on Multi-Attribute Utility Theory
(Thevenot et al., 2006)
1
2
3
Strength of preference for attributes (criteria) are established
→ Utility functions
Trade-offs between the attributes are determined → Weights
Overall utility for each alternative is calculated → Alternative
with highest utility is preferred
Conclusions
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Risk mitigation associated with the implementation of the
biorefinery can be achieved with strategic planning
Starting with market-based product portfolio design
Partner selection and partnership model are critical
Conclusions
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Risk mitigation associated with the implementation of the
biorefinery can be achieved with strategic planning
Starting with market-based product portfolio design
Partner selection and partnership model are critical
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
MCDM can be used to make decisions regarding the
implementation of a forest biorefinery process/product
portfolio combination → Guarantee a sustainable
implementation of the forest biorefinery
Conclusions
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Risk mitigation associated with the implementation of the
biorefinery can be achieved with strategic planning
Starting with market-based product portfolio design
Partner selection and partnership model are critical
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
MCDM can be used to make decisions regarding the
implementation of a forest biorefinery process/product
portfolio combination → Guarantee a sustainable
implementation of the forest biorefinery
Advanced product and process design methodologies should
be applied to determine the performance metrics of
biorefinery options, and evaluated using MCDM in a
sustainability context
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
THANK YOU
Objective
Concepts
Market-driven
approach
Conclusions
References
Any questions?
References I
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Chambost, V., McNutt, J., & Stuart, P. (2008). Guided tour:
Implementing the forest biorefinery (FBR) at existing pulp
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Dyer, J. S. (1990b). Remarks on the analytic hierarchy process.
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Hazelrigg, G. A. (1999). Axiomatic framework for engineering
design. Journal of Mechanical Design, Transactions of the
ASME, 121(3), 342–347.
References II
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Hill, M. (2009). Chemical product engineering–the third
paradigm. Computers & Chemical Engineering, 33(5),
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dissertation, École Polytechnique de Montréal.
Janssen, M., Chambost, V., & Stuart, P. R. (2009). Choice of a
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References III
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
r
Product Development Institute Inc. (2009, July). Stage-Gate
–
Your roadmap for new product development. Website:
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Saaty, T. L. (1980). The analytic hierarchy process. New York,
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References IV
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Smejkal, Q., Linke, D., & Baerns, M. (2005). Energetic and
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References V
MCDM methodology
for the selection of
forest biorefinery
products and product
families
Matty Janssen,
Virginie Chambost &
Paul Stuart
Outline
Introduction
Objective
Concepts
Market-driven
approach
Conclusions
References
Voncken, R., Broekhuis, A., Heeres, H., & Jonker, G. (2004).
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