Welcome to the 2008 SUNY‐ESF/CPBIS TECHNOBUSINESS FORUM Market Dominance Through Enterprise Transformation October 22, 2008 Jacquelyn McNutt Forum Chair & Executive Director ~ CPBIS 35+ Years Industry Experience ¾ ¾ University, Company, Line, Staff & Consulting Broad Product Experiences & Global Background BS, Ind. Eng., MBA/MS, Managerial Sciences & Forestry & PhD, Forest Managerial Sciences 2008 TechnoBusiness Forum Agenda 8:00 AM ~ Welcome To The Forum & Forum Introduction 8:30 AM ~ Keynote ¾ 10:00 AM ~ Break 10:20 AM ~ Work place culture ¾ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION 11:50 AM ~ Networking Lunch 1:00 PM ~ Evolving Issues ¾ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME 2:30 PM ~ Break 2:50 PM ~ Leading Executives Session ¾ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . 4:20 PM ~ Wrap‐up and Closing Remarks Antitrust Policy Please remember ~ this session is to be held in strict compliance with Antitrust Policy Specifically ~ discussing prices or pricing policy and discussing any restraint on competition of any kind will not be tolerated Thanks to Our Forum Participants World Busin ess Council for Sustainable Developmen t ers n t r a m&P o l b Hägg Some Forum Rules of The Road We Will Run On Time For All Forum Agenda Items Q&A/ Attendees Interactions Reserved To End of Each Session Setups for Breaks Are Outside the Meeting Room Lunch Will Be Noon to 1 PM Please Turn Off All Mobile Devices . . . And Now to the Forum . . . Rainer Häggblom Your Forum Moderator ~ Board Chairman, Forest Fund Ltd. & Chairman, Häggblom&Partners Ltd. Oy 35+ Years Industry Experience ¾ International Strategy Expert ¾ Forest based industry development Corporate & sector development, & Mergers and acquisitions Recognized & Respected Industry‐wide Long time Chairman & CEO, Jaakko Pöyry Consulting Forum Theme and Goals Context ~ Ever increasing turbulence ~ economic/ social/ political environmental/ industrial ~ has reduced/ eliminated effectiveness of once powerful enterprise improvement programs Continuous improvement/ streamlining operations remain necessary ~ but far from sufficient in assuring survival… much less sustained success ET is rapidly replacing past approaches ~ on incremental change ~ with more aggressive/ corporate‐wide initiatives to impact strategies/ structures/ human systems of the firm Forum Theme and Goals With This Context ~ We Will Seek To Address ~ What is Enterprise Transformation and why is it crucial now? How has it impacted executives and enterprises within and beyond the Paper Industry? What is current “Best Practice” in Enterprise Transformation? What key business forces will drive/ impact greatly Enterprise Transformation looking out? How well are you prepared and how can you benefit from Enterprise Transformation now? Forum Theme and Goals Our intent is ~ For executives/ managers & thought leaders in work place culture/ energy/ green house gases/ sustainability/ supply chain management/ etc. to interact . . . To help advance our collective understandings of these key issues/ questions as related to ET looking out . . . Our goal is ~ each participant take away a value added perspective on potential role for ET for their respective organizations & how best to consider pursing an effective and sustainable ET pathway . . . 2008 TechnoBusiness Forum Agenda 8:00 AM ~ Welcome To The Forum & Forum Introduction 8:30 AM ~ Keynote ¾ 10:00 AM ~ Break 10:20 AM ~ Work place culture ¾ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION 11:50 AM ~ Networking Lunch 1:00 PM ~ Evolving Issues ¾ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME 2:30 PM ~ Break 2:50 PM ~ Leading Executives Session ¾ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . 4:20 PM ~ Wrap‐up and Closing Remarks Keynote Address LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE Why do failing firms focus on short term revenues, profits or customer satisfaction…not on Customer Value? Why do failing firms develop and rely on strategic imperatives, functional initiatives and short term improvement programs…not on Distinctive Competencies? Why do failing firms focus on corporate values, recruiting and performance…not on “Stretch Culture”, development and potential? Michael Oliff Director ~ Enterprise Transformation 2020, School Of Mgt, Univ Texas, Dallas 25+ Years Experience ~ Blended Between Industry & Academe ET Workshops To 1,000 Partners And Executives In USA & 25 Foreign Countries Author Of 100s Of Management Articles, Cases Books & Executive Reports PhD, Mgt. Science & BA, Math & Computer Science Keynote Address LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE Questions ~ Interactions ~ Discussion Morning Break 10:00 AM to 10:30 AM Setups Outside The Meeting Room Reconvene At 10:30 AM Sharp . . . 2008 TechnoBusiness Forum Agenda 8:00 AM ~ Welcome To The Forum & Forum Introduction 8:30 AM ~ Keynote ¾ 10:00 AM ~ Break 10:20 AM ~ Work place culture ¾ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION 11:50 AM ~ Networking Lunch 1:00 PM ~ Evolving Issues ¾ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME 2:30 PM ~ Break 2:50 PM ~ Leading Executives Session ¾ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . 4:20 PM ~ Wrap‐up and Closing Remarks Workplace Culture . . . Work Place Culture ~ A Critical Element Of Enterprise Transformation Business Transformations Typically Driven By Technical Factors ~ Value Stream Mapping Or Information Technology Implementation These Efforts Are Expensive, Risky & Often Fail To Deliver Anticipated Value To Business Here We Explore Value Of Cultural Intervention To Accelerate/ Optimize/ Sustain Value Realized By Business Transformation Specific Reference Will Be Made To Effective Actions Required To Produce Success Panel Discussion Will Expand On These Themes Workplace Culture . . . Work Place Culture ~ A Critical Element Of Enterprise Transformation Session Leader ~ Michael Herbert ¾ The Sinclair Group Panel Members Michael Herbert ¾ Michael Oliff ¾ Jacquelyn McNutt ¾ Michael Herbert ~ Session Leader SVP Organizational Excellence ~ Sinclair Group 35+ Years Experience ~ Blended Between Industry & Academe Co‐design Org Behavior Change & Leadership Practices Faculties ~ Medical College Of Georgia & Cambrian College, Ontario Adjunct Faculty ~ Exec Dev Centre, Queen’s Business School, Queen’s University, Kingston, Ontario PhD ~ University of Georgia Workplace Culture . . . Work Place Culture ~ A Critical Element Of Enterprise Transformation Questions ~ Interactions ~ Discussion Networking Lunch 12:00 PM to 1:00 PM Reconvene At 1:00 PM Sharp . . . 2008 TechnoBusiness Forum First Day Agenda Overview 8:00 AM ~ Welcome To The Forum & Forum Introduction 8:30 AM ~ Keynote ¾ 10:00 AM ~ Break 10:20 AM ~ Work place culture ¾ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION 11:50 AM ~ Networking Lunch 1:00 PM ~ Evolving Issues ¾ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME 2:30 PM ~ Break 2:50 PM ~ Leading Executives Session ¾ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . 4:20 PM ~ Wrap‐up and Closing Remarks Evolving Driving Forces . . . Emerging Driving Forces Will Impact Firms Dealing With Enterprise Transformation How Firms Should Think About Implications of Sustainability, Energy Policy, & Fiber Supply on ET Panel Members ~ ¾ ¾ ¾ George Weyerhaeuser Dr. Marilyn Brown Tom Rosser George Weyerhaeuser Sr Fellow ~ World Business Council For Sustainable Development Energy/ Climate Focus Area Team ~ technology + coordinating WBCSD’s biofuel issues response Responsible for Sustainable Mobility Project. Looking at issues of innovation & technology as they impact sustainable development At Weyerhaeuser Company ¾ ¾ ¾ Various Staff & Field Line Mgt Assignments SVP Technology (R&D), Purchasing & Transportation President ~ Weyerhaeuser Canada, Ltd Board ~ Institute of Forest Biotechnology & Director ~ Clearwater Management Company + Thea Foss Waterway Public Development Authority SM, Mgt ~ MIT & BA, Math/ Philosophy ~ Yale Marilyn Brown Professor Of Energy Policy ~ School Of Public Policy ~ GA Tech Visiting Distinguished Scientist, US Doe’s Oak Ridge Nat’l Lab National Leader ~ Analysis/ Interpretation US Energy Futures ~ Expert Witness ~ US House & Senate Committees Recent Book ~ Energy And American Society – Thirteen Myths Influential Report ~ Pew Center On Global Climate Change ~ “Toward A Climate Friendly Built Environment” Nobel Peace Prize ~ Work On Intergovernmental Panel On Climate Change BA, Pol. Sci. ~ Rutgers; MRP, Resource Plng. ~ Univ Mass & PhD, Geography, Ohio State & CEM (Certified Energy Mgr), Assoc Of Energy Engs. Tom Rosser Chief Economist ~ Forest Products Association Of Canada (FPAC) Policy Advisor In The Office Of The Minister Of Natural Resources Several Years’ Experience ~ Natural Resource Policy Issues ~ Economist At Industry Canada & Natural Resources Canada MS, Environmental & Resource Economics ~ University Of London, Plus Degrees From Carleton University In Ottawa Emerging Driving Forces Emerging Driving Forces Impacting Firms Dealing With Enterprise Transformation Questions ~ Interactions ~ Discussion Afternoon Break 2:30 PM to 3:00 PM Setups Outside The Meeting Room Reconvene At 3:00 PM Sharp . . . 2008 TechnoBusiness Forum Agenda 8:00 AM ~ Welcome To The Forum & Forum Introduction 8:30 AM ~ Keynote ¾ 10:00 AM ~ Break 10:20 AM ~ Work place culture ¾ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION 11:50 AM ~ Networking Lunch 1:00 PM ~ Evolving Issues ¾ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME 2:30 PM ~ Break 2:50 PM ~ Leading Executives Session ¾ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . 4:20 PM ~ Wrap‐up and Closing Remarks Leading Executives Session Creating New Ways to Thrive Inside and Outside the Paper Industry ~ Transforming the Industry Executive Leaders ~ ¾ ¾ ¾ Hannu Melarti ~ Kemira Paul Stuart Mike Jackson ~ Verso Paper Hannu Melarti Regional President‐ North America ~ Kemira Long Time Industry Leader ¾ ¾ SCA Svenska Cellulosa, Sunds Defibrator Former President, Metso Paper, USA You don’t get more unique than Hannu who illustrious resume includes ~ ¾ ¾ Stints as a store clerk, factory worker and nurse + a police officer and a lawyer All of this from a self‐proclaimed high‐ school drop‐out whose talents as a musician are also legendary ~ back to his early rock days playing with the band Zotch in Finland. Paul Stuart Professor, Chemical Engineering ~ École Polytechnique, University of Montréal Chairholder, NSERC Environmental Design Engineering Chair, Process Integration in the Pulp & Paper Industry Extensive industry experience ~ ¾ ¾ ¾ 2007‐2008 AbitibiBowater Visiting Professor Past‐President ~ Canadian Society of Chemical Engineering (CSChE); & Chair, Canadian Design Engineering Network (CDEN) + National Advisory Board on Energy S&T (NABEST) ~ Canada Design & Process Services as Associate, Partner & Manager ~ Beak Consultants Limited & H.A. Simons Limited (now AMEC) PhD, Chemical Engineering from McGill University Mike Jackson President And Chief Executive Officer ~ Verso Paper 29 Years With Weyerhaeuser ¾ ¾ ¾ ¾ SVP ~ Cellulose Fibers & White Papers Chairman ~ NORPAC ~ JV With Nippon Paper VP Positions ~ White Papers, Business Papers & Recycling Plus Numerous Other Senior Positions Past Board Member ~ Electronic Documents Systems Foundation (EDSF) Board Of AF&PA Leading Executives Session Creating New Ways to Thrive Inside and Outside the Paper Industry ~ Transforming the Industry Questions ~ Interactions ~ Discussion 2008 TechnoBusiness Forum Agenda 8:00 AM ~ Welcome To The Forum & Forum Introduction 8:30 AM ~ Keynote ¾ 10:00 AM ~ Break 10:20 AM ~ Work place culture ¾ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION 11:50 AM ~ Networking Lunch 1:00 PM ~ Evolving Issues ¾ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME 2:30 PM ~ Break 2:50 PM ~ Leading Executives Session ¾ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . 4:20 PM ~ Wrap‐up and Closing Remarks Forum Wrap‐up & Closing Remarks ~ Our Intent Was to Address . . . What is Enterprise Transformation and why is it crucial now? How has it impacted executives and enterprises within and beyond the Paper Industry? What is current “Best Practice” in Enterprise Transformation? What key business forces will drive/ impact greatly Enterprise Transformation looking out? How well are you prepared and how can you benefit from Enterprise Transformation now? Forum Wrap‐up & Closing Remarks We Did This By Covering . . . Keynote ~ LEADERSHIP CHALLENGES IN ACHIEVING MARKET DOMINANCE Work Place Culture ~ A CRITICAL ELEMENT OF ENTERPRISE TRANSFORMATION Evolving Issues ~ EMERGING DRIVING FORCES SHAPE & CHANGE RULES OF THE GAME Leading Executives Session ~ CROSS SECTION DISCUSSION ~ BUSINESS LESSONS & WISDOM . . . And Remember That . . . Ever increasing turbulence ~ economic/ social/ political environmental/ industrial ~ has reduced/ eliminated effectiveness of once powerful enterprise improvement programs Continuous improvement/ streamlining operations remain necessary ~ but far from sufficient in assuring survival… much less sustained success ET is rapidly replacing past approaches ~ on incremental change ~ with more aggressive/ corporate‐wide initiatives to impact strategies/ structures/ human systems of the firm Enterprise Transformation Forum 2008 . . . Our goal was ~ for each participant to take away a value added perspective on potential role for ET for their respective organizations & how best to consider pursing an effective and sustainable ET pathway . . . Thanks For Being With Us . . .