SURVEY RESEARCH AND LOCAL GOVERNMENT by MARK P. CULLINAN B.S., University of Massachusetts at Amherst (1976) Submitted to the Department of Urban Studies and Planning in Partial Fulfillment of the Requirements of the Degree of MASTER OF CITY PLANNING at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY May 1983 Mark P. Cullinan (1983) The author hereby grants to M.I.T. permission to reproduce and to distribute copies of the thesis document in whole or in part. Signature of Author: Department of, rban Studies and Planning 23 May 1981 Certified by: Professor Mark Schuster f Accepted by: .- /\ A Thesis Supervisor A MASSAC~~USE~S IN3TIT~rF MASSACH)USETTiiSlNSMi: Chairman, Departmental Graduate Committee OF TECHNOLOGY JUL 21 1933 LIBRARIES 80tCI TABLE OF CONTENTS Page Chapter I. II. III. IV. V. VI. VII. VIII. Ix. X. . . . Overview . . . . . . . . . . . . National Survey of Cities. . . . . . . . . . 9 2 . . . . . . . . . . . . 9 General Problems . . . . . . . . 1... . .. . Abstract . . . . . . . . . General Benefits . . Specific Issues. . . . . . . . a) Project Independence. . . . b) Political Issues. . . . . . c) Internal Credibility...... d) Service Delivery. . ..... e) Resource Allocation . . . . . . .. .. . 12 . ............ ....... .. 12 14 . ........... ........... 15 . ..... a 16 . .. ........ 19 .. Boston Office of Survey Research ... ..... Parks and Recreation Survey. . The Role of Survey Research. 10 . ........... . . ........... Alternatives for Implementing Survey . . .. .. Research and Conclusion 22 27 49 . 51 TABLES Table Page Description P-1 Boston Committee Findings . . . 34 P-2 Satisfaction with the Quantity of Recreation Activities. . . . 37 P-4 Race, P-5 Household Type, Income, -and Satisfaction . . . . Income and Satisfaction 40 41 . .. P-6 Race and Household Type . . . . 42 P-7 Household Type, Race, Income, and Satisfaction. . . . 43 Household Type, Race, Income, and Satisfaction. . . P-8 P-9 P-10 Household Type, Race, Income and Satisfaction . . . . . . 44 . . . . 45 .l . . 48 . . . . . Neighborhoods and Racial s .$ . .8 . .a Characteristics... . ABSTRACT This thesis presents an argument for incorporating survey research, commonly refered to as public opinion research, at the local government level as a program planning and evaluation tool for policy makers. It is not the intention of this thesis to present survey research as the only tool for program planning and evaluation. However, survey research provides public officials with a variety of benefits that traditional methods, such as, cost/benefit and other economic or political indicators do not. This thesis reports the results of a national survey on the use of survey research at the local government level, and the problems and benefits associated with it. An organizational description of Boston's Office of Survey Research is used as an example of how a local government may incorporate survey research into its policy decision making process, A survey conducted for Boston's Parks and Recreation Department is presented as an example of how survey data is used for policy matters. The thesis concludes by citing several reasons for local government to use survey research. OVERVIEW It is the governments local this the throughout planning and evaluation. research for policy both terms in of For related costs to a case government level. States United local issues, for Many have begun using governments that use survey it may be worth their while, efficiency, and present tool for public management, program research as an analytical survey thesis at the local research survey internalizing of intent to begin thinking about internal izing this function. I use begin of by citizen evidence surveys with the section of this issues that can may- th esis of how based the local level. This survey provides data on discuss the problems and of survey research at the local wil 1 benefits level. A be devoted to several methodological complicate the analysis of citizen based surveys. Survey Parks I use thesis will str ucture Boston's of Then purposes. associat ed Off ice at of the growing accep tance of survey research for policy and planning This the results of a national survey on the reporting present an organizational description of Boston's Research as an example of how a local government their efforts in this regard. and Recreation Department may be A survey conducted for is presented as an example and how policy decisions are made displayed, survey research procedures. This thesis concludes with an argument for internalizing survey research at the local level. I Survey local research officials However, it is only for program not the one of several methods-available to planning, evaluation and management. intent of this thesis to discuss these methods. Nor is it the intent of this thesis to discuuss alternative survey is There are several references in the research methods per se. Bibliography for readers interested in both of these areas. NATIONAL SURVEY OF CITIES During cities the first their populations of selected to survey ensure questionnaire, office contents Almost January, that 1983 I sent two hundred and Midwest) were Only cities sampled. with Cities were with was proportionately represented. a cover letter, was sent to the each city with a brief explanation directing the individual within the administration. appropriate half one 100OO efforts. each region (Northeast, Southeast, South, along of the to research than greater Southwest, Northwest, mayor's of a brief questionnaire (see Appendix A) soliciting information concerning The week (47%) of the cities a returned completed questionnaire. A for majority of theee-"esponding (58%) using evaluation, resident management as essments. quarter surveys. (23%) Of the They performance cities responded that using the 2 cited a variety of reasons included: measures, resident resident program planning and and citizen surveys, needs nearly one surveys are designed, and adninistered for consultants cities the Only A 16% employe private (61%) of those majority replying worked closely with private consultants in designing approximately year, personnel, process. entire conducting their surveys. and city by analyzed Of the cities using resident surveys, one third (32%) administered them less than once every while a majority (55%) administer them at least once per year. of these cities conduct citizen surveys more than once per 13% year. For were. QUESTION those cities that use surveys we asked what their reasons The table below shows the response category for each reason. "What is the primary reason for using survey research?" (N=55) To measure service delivery 22. Program planning 24% Program Evaluation 16% General QUESTION "...What those 38% is the primary method in which you administer (N=55) surveys" For Issues Survey Telephone 336% Mail 20% Face-to-face 12% Combination 35% cities that use surveys we asked, approximately how 3 was much spent on annual an basis, and how were funds the 11% report an annual cost of more than appropriated. Approximately $100,000, and 27% report spending less than $25,000 annually, while remaining 62% reported spending between $25,000 to $100,000 per the year for their survey research. "...How are the funds appropriated for survey research QUESTION (N=54) expenditures?" General Expenditure 54% Department or Agency Expenditure 12% State or Federal Funds 10% Private Funds 8% 16% Combination Although and note revenue the by departments There produced the or is also administration Surveys central funded with "general revenue" are administration, while surveys funded by agencies are initiated by the department or agency. evidence that shows surveys initiated by the central are used for budgetary project and general issues, surveys that are initiated by departments or agencies are used while for by departments or agencies it is important to distinction. initiated real difference between general revenue is no there program program Of evaluation, delivery, and resource allocation service decisions. the cities (N=39) that have never employed surveys, 45% have 4 at them using considered One fifth (20%) of one time or another. cities that have never used surveys did not feel that resident those cities why the future. There are several such a high proportion of the on employing resident surveys in the plan not do surveyed in them explain help may that reasons using for plans no have Almost two thirds cities who have not used resident surveys in the past the of (60%) useful for public policy decisions. were surveys future: 1) Regardless surveys conducting have to important about appreciation process of or contracting their work out, internally staff survey appreciation this local governments are interested in whether employees who have research methods. some it is knowledge or Without employees who knowledge it is unlikely that survey or research will be used. 2) The initial cost of survey research seems very high, and may government "turn-off" However, benefits the officials who derived from may otherwise have used it. citizen surveys, in terms of program evaluation, resource allocation, management performance, and service delivery can outweigh the initial cost of conducting the survey. 3) are political ramifications that may cause some local There governments to avoid using survey research. These are discussed in more detail later. Another was study of local governments that use resident surveys conducted in 1973 by Webb and Hatry of The Urban Institute (Webb 5 and Hatry, (cities of 1973, Hatry's Their study showed 50% of those surveyed 100,000 and counties over 250,000) have used some form over survey p.10). research. study This slight percentage conducted in 1973 to my increase from Webb and study conducted in 1983 evidence that there has not been any decrease provides in the number of cities who use survey research over the past decade. In the evaluation past, traditional almost relied entirely The indicators. cost/benefit demonstrate the that survey methods upon results of program and policy political and economic or of both studies these research has also played an important role in program and policy evaluation. This acceptance of survey research by many cities is a result of a number of factors: 1) A The use of public opinion research in politics, marketing and increasing mass greater public awareness of public opinion research. media has heightened the public's of survey understanding research. 2) the Improved computer and statistical efficiency of data analysis. techniques have increased The analysis of large data sets that once took weeks to analyze can now be processed in hours. 3) trained a There hasben--an increase in the number of people who are in survey research methods over the past few years. response to This is the growing acceptance and use of survey research in the private as well as public sector. 4) Many public officials see public opinion research as one 6 way of eliminating the unrepresentativeness of participation at such forums as the public hearing. In cities addition using to the survey professional information research at The working in the survey on there have been numerous articles in journals that support the growing acceptance and use of survey research at the local During presented a (Daneke, Kolbus-Edwards, 1979). recent interview with John Griener, a senior official Institute, Urban with level I asked what his experiences have been in local government officials, in designing, implementing and using survey research.. QUESTION "...John, with local research? what government How your has officials receptive experience been working in regard to survey and knowledgable have you found them?' ANSWER "First, receptivity I think there has been a general increase in by all agencies over the last couple of years. Some of the more engineering or public works type agencies seem to be more skeptical about the value of the citizens' opinions. and feel They that seem to rely more on professional opinion this how is the best way to make informed adequate services are. I think that judgements upon there been a great increase in the sensitivity to the has perceptions of the public to evaluate the more "hard core" 7 type services, or public works. engineering the United States cit ize ns evaluate the quality throughout the items on as services, of quality settling, roa d of not the sub-grade I think this speaks to that sor t. concerns the to perceives, in a variety of in the recep tivity, increase general as such and things of agencies, They are literally publ ic the which concerns engineering cracking, "seat-of-the-pants" a but I have seen it h app en. evaluation, relying perceived roughness of of like sound may It basis the on year next roads. the capital programs for streets, even determine the ir the of .In many areas ci tizen perception of the opposed to a professionally as to what constitutes good service. -determined standard (Griener, 1983) Hatry's of both the national survey of cities and Webb and results The survey provide us with some evidence that a number of cities the throughout United States depend on resident surveys as a tool for public policy. As grows survey and governments related problems in general it techniquag....,--improve will areas. governments research begin However, to consider (both is and with likely use that more local it in various policy a discussion of survey research and local would not be complete without associated privately and publically) it. The 8 including the benefits and following section will discuss some be of the followed research in major benefits of resident surveys. with a discussion This section will of problems associated with survey general, and problems with survey research when applied to local government. GENERAL BENEFITS and have Resident surveys evaluate municipal been used to help local officials plan programs services. and By soliciting the public's opinions, desires and degree of satisfaction, be as made Resident objectives. and Winnie, 1973, p.7-19) (Hatry in surveys testing are also capable of monitoring changes in users attitudes, needs and desires. detecting programs, is meeting its desired whether a service or program to estimates can A resident survey can also be used affects of a particular public policy on a specific the community or interest group (Clark, 1973). an As aid with officials local delivery surveys on based a become Resident surveys policy. Webb the pol icy for the resident key development, ability al -- aid refocus or reorient service to priorities. element in resident surveys provide In this regard resident program planning process. the in the development and clarification of and Hatry summar i ze th is pol i cy devel opment role wi th following list of survey contributions (Webb and Hatry, 15-31). 1). Providing selected factual data. 9 1973, P. 2).. Pretesting the demands for new services 3). Providing data on citizen awareness of local government programs. 4). Determining broader citizen opinions. 5). Providing a means for increased citizen participation in government planning and policy formulation. and 6). Reducing isolation and alienation from government. The utility of resident surveys is not limited to public policy surveys have evaluation and hispanic identify racial For example, resident the in differences services and programs. Identifying white, black opinions on city services has been used in attempts to tension racial reduce have city of to able been a general sense. in evaluation program studied (Aberbach and Walker, 1970). Other surveys in resident how neighborhoods within a city may differ satisfaction with various services (Lovich and Taylor, 1976). GENERAL PROBLEMS The sets of issues involved with survey research. are first set of issues are associated with survey research and the research survey are two There associated governments. The industry in general, while the second set of issues to local with survey following research section issues. 10 will when applied discuss both sets of General Issues: opinion research in both the private and sector has become increasingly accepted over the past decade. public There are very few conducting a survey. understan dings We research. believe are Unfortunatel> One this country who have are taking a not been or When approached most people have a general set who they says expectations the abouit nature of survey even come to the poin it in this country where we certain Poll in "poll" and have that Harris people someone by approached of Public firms such as The Gallup Organization or the generic equivalent of "public opinion poll." the local government does not ha ve the same advantages. , of the major problems with surve> research may be rooted in the industr> well known, most indivic uals, a factor which leaves thie typical respondent wary. For for a they carry some negative as wA jell who means as positive images for interviewers to encounter some expectation th at the interview may serve have of getting attention and acti on by those in "authority" part icul ar some experience or While the terms pc il or survey are generally example, it is a common experience for respondents as itself. with political, reason. attempts under the Few to sell guise have Ameri cans not had some them something , either commercial of a "poll" (Baxter, 1964, p. 124-134). Using credibility Another the survey methods problem factor that uncontrolled with for these the public damages and purposes towards the credibility of unfortunate 11 use of has caused a major survey research. survey research is methods in such survey the within standards control of lack A marketing. of forms other and investigation, real estate assessment, areas as credit controversial industry research has and defined created a suspicion in the eyes of the public. (Arnold, 1964, p. 119-123). research survey which of set a Without inaccurately been have data guidelines accepted continue will results that are equipped or trained in survey standards or presented. which media agree to follow, it seems likely that faulty research can personnel There are few individuals in As a result there have been numerous instances in methods. research television. industries these of either outlet for public opinion polls have major and newspapers the been The data: of Misuse to find a place newspapers in and on televisions. of survey research towards wary survey Due to the wide variety of uses and misuses Privacy: of Invasion methods, the public is likely to continue to be providing research information continues to to survey interviewers. If probe into personal areas of peoples lives, then the public will continue to be unwilling to participate. SPECIFIC ISSUES there local a When are further government uses survey research as a policy tool issues that require consideration. This section discusses some of the more important of these considerations. Project Independence: Some feel 12 that it is prudent for local -4 to governmen't contract firms. consulting it's survey research out private to Proponents of contracting survey research efforts out to private cosiulting firms contend that; "...even those governments that have the technical capability to handle the surveys on their own may have difficulty in gaining public credibility for their findings if they do not use outside experts" danger Another may be a little less forthcoming knowing that they There generalization of attitudes towards local government as and whole, of homogeneity of of using government staff to conduct surveys is also a possibility that citizen assessments of local services may represent- a a 1977, p. 125) giving their opinions on city services to city personnel. are is public the that (Hatry, et al not the most actual of delivery services. Given the urban neighborhoods, any individual evaluation services may result from their adoption of some indigenous set of and norms expectations, rather than from an independent evaluation (Aberback and Walker, 1920) of the quality of services per se. is important for local officials to convince the public that It their survey conducted for efforts private are for public benefits as opposed to surveys This is not an easy task, as Rome benefit. Arnold writes: "...even once differentiated and local government themselves from has non-survey satisfactorily questionaries pseudo-surveys they still bear the considerable burden 13 filling a great deal of specific content regarding what of about, what rules the game has, what should lead are they (Arnold, 1964). the respondent in cooperating with them: Local information officials must demonstrate obtained from resident shaping public policy. surveys are a surveys is for to demonstrate benefit public the instrumental is surveys that the in Government officials must show that resident for affecting change, and that the purpose of means One benefits. public it's that public the to way for the government to intentions are for public tc develop an outlet through which survey results can be is published and distributed throughout the community. One Type of Political Problem: There are conducted the general important some for political public. In for is a fear that resident surveys reasons, and that they do not benefit to order alleviate this concern it is government officials to report the survey findings in John Griener of The Urban Institute was asked regular fashion. the following question: research survey allegations does the "...Since QUESTION a that local City of Boston has developed its own capability it is there been used for political reasons. government that many How is interested in developing its own unit address this problem?" 14 have ANJ' tSWE R informa t ion, negative pub lic the Clearly upon imposed being purely used be has administration is information even years, some (Griener, use extent by officials for very these to be used to justify some publicized in some regular fashion. for their opinions, asked is being at times, and the information should Of course the for internal reasons. be to careful Over in the last the way couple of knowledgeable about opinion polls." It is the policy of many local management performance governments to in regards to Survey research methods are also used to a great local governments for program evaluation purposes. must Local extremely cautious in using survey research data be purposes. defensive the raising to the point where the average survey research to measure delivery. are going to intervene. 1983) Credibility: service those in the national press, I think there has been fairly is in do feel strongly that the results disseminated. consciousness citizen Internal be research the not I politiciz ed. become going Clearly them. for or programs, then survey research will ideas preconceived of is resea rch survey to take some then maybe survey research is judgements polit ical situations If tool use ful very a not well, willing not are administrators "If Department and agency heads are apt to become towards negative 15 information regarding their service or program. department, a lack cases conf idence of they may choose decid es government and to This defensiveness may develop into trust towards survey data, and in some to ignore the results entirely. emp loy survey If a local research methods in order to measure service involve the indi viduals for whom the information is being collected, delivery including city instances citize n will officials, design research have issues and saliency that r esult it is crucial to Once these people become involved in the confidence the survey surveys. evaluation department and agency heads, and in some groups. of accuracy program and analys is there is more sequencing, or in the greater likelihood that they data generated. of the questionnaire will The wording, also affect the F inally, there are a set of methodological from improperly design ed and administered For a fuller discussion of these issues one should turn to reference s cited in the bibliography. Service such A delivery: as related issue satisfaction indicator s of levels management is whether subjective measures, towards performance. service What delivery is are valid the relationship between citizens' measures of analysts to consider in order to determine whether there should be a dollar terms for of Qb4ec tie indicated - subjective service dollar service measure delivery? evaluations This is and an objective output important debate for match between what citizens perceive as true, delivery, of and what may be true, servi-e del ivery. in in terms of some Several studi-es have that citizen evaluations of services are not statistically 16 associated with objective measures citizens apparently of service delivery (Sharp, relatively little 1981). Therefore, knowledge about evaluations studies attention some of of local government upon which municipal services (Converse et. al, have that indicated to possess services the to base 1970). citizen average their Several pays little as long as the quality of services remain in acceptable range (Brudney and England, 1982 p. 127). This lack knowledge may help to account for the lack of association between subjective and objective measures of service performance. not Whether citizens perceptions reflect actual service delivery or may beside be the point. John Griener of The Urban Institute was asked the following question: QUESTION "There subjective gauge has measure service many been lot of debate What and has as to whether of service satisfaction can accurately output or performance. statistical regard. a you conceptual There are of course complications in this experience at The Urban Institute been?" ANSWER of "I all, think I can address this issue in two ways. public (peteept ions) have a as perceptions are important. a relatively independent First I view them indicator, they value in and of themselves as an indication of the 17 of quality service is in-some sort of the public does not feel but good, is good, then there is something wrong. sevice that very terms absolute the If service. is merely a public relations problem, it of one that criticisms the research. That department in if is, and this has been been leveled at survey has are going to judge a police of fear of crime, all terms that they need is to put forth a good publicity program that crime to do is going the So down. out to basing that fear on a real then clearly service situation, That is, service has been delivered by the improved. department has service into the streets at night, and was not scared go becomes, question from the standpoint of the person who is Well, improved? has you Maybe informing in people that their fears were unfounded. issue The or survey nothing to they of whether services will be manipulated by a to a survey merely through publicity and help is a real one. substantive give some credit At some point one has to the city officials involved that are not merely interested in doing a "song and dance" but that thN*-4,ave some concerns for the real services and the real hope that quality they of services. (officials) (Griener, 1983) 18 will At some point one has to not misuse this data. Because matching of the statistical and conceptual problems related to subjective what determine service or about own situation and "what wrong is present each program their and objective respondent's is. That needs and Perhaps Is conditions, and if not is some personal experience. should be dissatisfacti on , improvement, along with some speaking from some personal Resource Allocation: deserves resident the given their personal respondent satisfied with The attempt of an sub-population several with extent of that the respondent is view public about resource allocation when of the to local governments administer importance of deciding on the various sub-populations and public is sometimes asked to respond directly to available or from the intensity of desire for the and the resources the between experience. Asking In of neighborhoods, familiar the indication consideration surveys. allocation has with the simplest idea is to ask relationship or responses experience to In an y analysis of service delivery there satisfaction much useful to get at the intensi ty>of dissatisfaction, correlated with significant how is how dissatisfied is he? a also it individuals should be asked only preferences, present?" here personal is, circumstances. at measures, the resource neighborhood public drawbacks. should (Sharp, 1981, be devoted p. 18). to each Soliciting as to how resources should be allocated First, many members of the public are not basic factors such as the distinction between capital 19 and non-capital expenditures, Also, much the allocation improvement can and the nature of public expenditures. of resources involves an appreciation of how be bought for each unit of cost, and the general public cannot be expected to possess this knowledge. Again, to the John Griener of The Urban Institute was asked to respond question of allowing the public to comment on resource I have seen, and been allocations. QUESTION "Many involved citizen with, resource surveys ask allocation the that respondent questions. some complicated What has your experience been in this area?' ANSWER "1 deals generally with the "what if" type of question. ask...."What you give they if it questions are survey home opinion you had $1,000 to tend discounted at stay away from the kind of research that sanitation, to very be Questions that dollars to allocate, would police, or fire?". These very popular, but I do not believe helpful. The results are generally by public officials, and do damage to the whole research is poll business. The random respondent sitting not faced with a real decision. may This type of be interesting but not very valuable to the government itself. Our tendency is to focus 20 on surveys that focus on the actual not have them ask living building apartment and has never actually the trash collector come to pick up their trash, then seen would we for instance, someone is If, comment on it. an in people if contact with the service, then we would not had to For example, of individuals. experience should Citizens on it. comment to them invite not comment from an area of "expertise", or experience. citizens Understanding or are officials is experiences be should in". interested public what (Griener, 1983) the a project concerning internal and with by addressed design proper conducted create high resource issue, and will formatted correctly. all ev i ated through the allocation are best analysis, improperly administered or by private consulting firms, will both jeopardize Questreenw ires allocation resource and and internally, cost Whereas, questions research structure. delivery service surveys credibility. cost, political independence, credibility are best addressed through the development administrative sound dealing and analysis of the survey instrument. administration, design, Questions of the problems cited above are affected to some degree by of All that measure political service and internal delivery and be ineffective if they are not worded and Again, many administration research. 21 of and these problems can be organization of survey 1980, Boston, Massachusetts internalized its survey research In employees. government Boston office division staffed by conducted over 180 has Since the office structure by date. to it would be useful to outline the The design, implementation and Boston office. the of organization analysis The research, survey surround research are conducted has a great effect on the problems that surveys which survey surveys resident various a developed and efforts any survey is the result of various relationships among of organization, the within individuals research is conducted staff. The Boston regardless of whether the by a private consulting firm or a government some provides example insight into these relationships. BOSTON OFFICE OF SURVEY RESEARCH Following management within all performance information City in recommendations poli-cy by initiative an was re-election the the administration implementing executive (2) create a policy evaluate each Department Head's the Mayor's policy goals, and (3) make action based on evaluation. The management information system called for the development of a process that included the following steps: A) to there system that would (1) establish policy goals Departments, for of Mayor Kevin White in 1979, Establish Policy Goals B) Establish Detailed Standards C) Implement Policy Goals 22 D) Collect Quarterly Data E) Summarize and Verify Performance Data F) Evaluate Actual Performance VS. Lower Case Goal G) Present the Quarterly Report to the Mayor. The divided responsibilities three among of the Policy within divisions Management the Office process of are Policy Management. OFFICE OF POLICY MANAGEMENT Deputy Mayor Policy Managers Because a responsibilities is Data Management complete description Survey Research of the roles and of the Policy Managers and Data Management Division beyond the scope of this thesis, I will concentrate on the Survey Research Division. 23 SURVEY RESEARCH DIVISION Survey Research Director Assistant Director Technical Dir. Operations Dir. Publication Dir. Statistician (1) Interviewers (25-30) Graphics (1) Programmers (2) Keypunching (2) citizen analyze using survey pre-post particular of with the of measurement This measurement process accomplished by developing the The public's perception are time. is the percentage measurement method. over that generally is the service neighborhoods are survey in improvement part and agency heads. results test as results are one of several different measures used department evaluate (2) is staffed to design, conduct and undertaken surveys Survey process. to Research Division Survey The Writers (4) Coders For of example, the quality of a residents living in contiguous to targeted parks or playgrounds randomly sampled and surveyed as to their frequency of use, type use, quality recreation analyzed, of service or maintenance, quality of interaction personel etc. Their responses are recorded and and then compared to the results of an identical survey of 24 residents selected from the same sampling frame 3-4 months randomly later. Because in using Research there are numerous statistical subjective Division responses is to and conceptual measure service problems output, only interested in viewing major the increases or decreases in resident perception over time. Citizen agencies the surveys for policy Elderly major are also conducted for various departments and and program evaluation purposes. Commission of concerns may the be For example, interested in finding out what the elderly population in are regard to transportation services provided. Since Survey of etc), an the fire), 33% delivery (Parks and recreation, for program evaluation (elderly, housing, 17%A proposition were 2 conducted 1/2, etc.). for various issues Survey results are at a specific sub-population or geographic area, sample size (at least 100) is maintained for signif icance at each level of analysis. salar ies -Staff approximately for conducted. service remaining adequate paid for were directe d statistical funds. 20% tax, generally are were works), and 30% of all surveys conducted by the Division were for public safety (police, surveys (property and approximately Research all public 1980, $30 0,000 by This S ince the for per the Survey year. department Research Division are All costs for surveys conducted or agency for whom it is being payment plan is accomplished through a transfer of 1979 the City has conducted approximately 25 180 surveys per respondents (1,000 $6.50 per have been interview. It has a (interviewing total and This turns out to be approximately $1,200,000. of cost analysis) with survey) been estimated that this cost would at least 100 percent greater had the City contracted this work out to private firms. The Boston Survey Research Office attributes much of its success to the following: A) Strong support from the Mayor B) Flexible measurements that are negotiated directly with the department or agency head. C) Questionnaire design is a function of a team that includes the Department Head and other personel from his/her office. D) All measurements are measured over time. E) The same team that designs the questionnaire is involved during the sampling, interviewing and analysis. F) Study results are held in the strictest confidence, and are shared only with the appropriate department head. Because it Office, of the particular structure of Boston's Survey Research is more capable of addressing some of the problems For example, the mentioned earlier than a private consulting firm. of whether the research is for political reasons is tempered issue by linking Management because the Survey Research Office with the newly created Policy process. Boston's The Office issue of internal credibility is improved is more capable of involving department or 26 agency personnel. and Department, Recreation analyzing and implementing it presented is in necessary survey The surveys. thesis this in to designing, also analytical procedures that are useful several demonstrate for the Boston Parks and conducted considerations various demonstrate was survey following The helps to to public officials designing public policy. PARKS AND RECREATION was a awarded from the Park and Urban Federal The grant aid the City in planning and revising the five-year to awarded required by UPARR to reflect the Program Action Recovery grant planning Recovery Program of the National Park Service. Recreation was of 1982, the Boston Parks and Recreation )epartment January In impact of the new fiscal austerity created by Proposition 2 1/2. Parks The each in cutbacks Recreation and the responsibility space that goals, of maintaining a found itself charged with physical plant which greatly during an era of generous public resource s. expanded same Administration The administration). had undergone crippl ing its three divisions, (maintenance, recreation of and Department had At the time they were charged with safeguarding public access to open and recreation al opportuni ty, and felt they could not abandon responsibility. or should the Was ther e still public support for these department interpret the broad tax reform to 27 mean that the voters there taxpayers were less willing to insure public access? only support the to resources public intend to cut out the waste restore would be Did in government, and was some services once voters were convinced managed more effectively? Was the general relatively satisfied with the current recreation offerings in their neighborhoods? There Should were also a number of management there be a different mix of public and private support in the recreation service delivery system? Department be all or programs they which and 100% population be the order for to leverage supporting more facilities? of a more local community investment in Should users continue to be any service, or should certain segments of the asked in to supplement supplementing with to decision could look program activities with fees? Parks and Recreation Department follow precedents set by cities recreation instead neighborhood subsidized Should Should the Parks and Recreation in the direct recreation service delivery business at should non-profits other issues to confront. income clarify was from public made the City's concessions sentiment on tax and some based support for vending leases? In of these issues, the to utilize some of the federal planning funds to conduct a residents opinion survey. In elicit designing opinions the which survey questionnaire an attempt was made to could provide some help to the Department as it attempted: 1) To assess the relative level of public satisfaction with 28 opportunities for recreation in the twenty-one neighborhoods of Boston, and the perceived need for recreation services improvements. 2) To identify particularly of segments population currently with dissatisfied the available that were recreation offerings. 3) To specific identify of recreation activities that types residents would like more of. 4) To the determine of acceptability fee programs and membership fees as a way of making recreation services available. 5) To public measure attitudes towards what the City's priorities should be in the area of parks and recreation services. the In asked age any about group but needs to of develop private services, terms in in the household. attempt of how their recreational insight some general the no them Appendix (see B) on broad satisfaction with opportunities for women and for represented reason, in questions The intention of the questions" was not to evaluate recreation services per usatisfaction se, three of recreation offerings were asked, and then the respondents aspects were survey, public was made were to as to what recreation wants and not being satisfied. For this differentiate between public and instead the questions on satisfaction were framed people felt about the opportunities available to neighborhoods. opportunities? Did people feel there were enough Were they satisfied with the quality of the offerings? 29 should be considered when that issues issues were given specific the analysis of this particular survey. during attention interpreting the results of a methodological general Three survey. I discussed the various methodological paper this in Earlier I discuss them again because of their relevance to this survey. The respondents' general dispositions towards government may 1) questions the of scope impressions of particular services. Even though the their influence recreation recreation the phone from the City interviewers of did identify Survey Research Boston Thus, there is a reasonable possibility that some responses Office. respondents' the by influenced were services, calling as themselves local with (public, private, or non-profit) was broader than just opportunities public satisfaction on general attitudes toward government, and the results should be examined with this in mind. 2) deliverers subjective the in is delivery guarantee services or in field. scheduled that the amount of discretion the service provider The amount and a high type of service or program at the administrative level, schedules programs One explanation for of service delivery not matching more objective have are a and there is no followed at the ufield" level. higher by field personnel than others. action have measures service delivery. of measures results measures any attempt to match subjective measure with effect may objective more has level of potential for discretionary actions by service The potential Some for discretionary For example, police services potential for discretionary actions by police, whereas 30 bus bus since and programs special of are at decided the conclude that the Thompson a service has the more difficult it becomes discretion the resources physical Rosentraub level. administrative greater of level the although production and maintenance over discretion frequently have employees since discretion for potential 1980) to have Thompson, and (Rosentraub Thompson and Rosentraub by considered were services recreation and Parks the administrative level and highly at set are routes routinized. medium little discretionary authority to bus operators leave services to match subjective an objective measures of service delivery. 3) If the Although designed the asked, questionnaire survey ascertain may offer an opinion. a include not did question whether users The survey or la recreation activities in the (park, revealed and in most, bench, differ non-users in of levels identified those people who responded to ("during 2a questions participate in an attempt to attempt to use a surrogate measure did satisfaction. comparison service specifically to differentiate service users from non-users, survey facility a of non-users the the City where?") gym, warm do members weather what of your household any type of recreation court, etc) as with tennis cold and users. A no statistically significant difference between the satisfaction levels of our "users" and "non-frequent users". Citizens of recreation condition of were asked if they were satisfied with three aspects opportunities: facilities. the quantity, quality, and physical Because it is not appropriate to present 31 all of the analysis analysis will involved in this survey, the remainder of the only deal with the quantity of recreation opportunities. The various division race, by sex, ethnic residential were demagiW;aDhic ages sub-groupings examined represented in households, household types, background, handicapped, length of status (own/rent), and by neighborhood. chosen to included demonstrate the affect of residence, These variables third variables as influencing factors. The of survey conducted from 2,029 January personnel. All personnel. Telephone selected Boston's adult in such a had an opinions Boston margins in residents, 18 years or older was thru were numbers March coded 1983 by trained research and verified by trained for participants in this survey were proportion population. way to the geographic distribution of This stratified random sample was drawn as to ensure the likelihood that every Boston adult opportunity expressed in over resident for 1983 interviews randomly equal "oston of being selected as a participant. this 18 survey years smaller .- "ul reflect within The the opinions of every plus or minus 3%. Error populations vary according to the size of the sampled sub population. Citywide, opinions fifty-one percent (51%)of the people surveyed who had toward dissatisfied, the while quantity of forty-nine recreation percent 32 (49%) provided were were satisfied. Fourteen percent (14%) of all respondents had no opinion. It a is instructive to compare these figures with the results of survey conducted in May of 1981 by the Center For Survey Research, under contract Committee, satisfied to 1981) they felt Their difference between the City's difference the is this about results Committee, survey, nine are Inc.* respondents different presented kinds ratings. (Boston were asked how of neighborhood in Table P-1. There is a the proportions of the Boston Committee's survey survey. that implementation while Boston In services. and the The most likely explanation for this the Boston Committee's survey was done prior to of cutbacks in service due to Proposition 2 1/2, the parks and recreation study was done after the cutbacks had been in effect over a year. Nevertheless, before with the Proposition 2 Boston Committee survey indicates that even 1/2, residents were relatively less satisfied Parks and Recreation Services than with many other neighborhood services. Only police, street maintenance and restaurants received lower ratings. *The Boston Committee is a non-profit group assembled to investigate racial tension in Boston. 33 TABLE P-1 BOSTON COMMITTEE FINDINGS SATISFACTION WITH NEIGHBORHOOD CHARACTERISTICS BY Percent who say they are "very satisfied" or "generally satisfied with' Way neighborhood residents get along 80% Access to good shopping area 777% Way property is kept 71% Kind and quality of nearby stores 67% Public transportation 65% 59. in neighborhood Noise level Parks and recreation facilities 54% Nearby restaurants, places to go out 53% Police service 48% in neighborhood 44% Way streets and sidewalks are maintained from another for city. recently Detroit their also interesting to compare the parks survey to a survey is It Community indoor United a completed with satisfaction both The and Services, the outdoor 1980) The Community Services of Metropolitan survey which asked residents about availability of recreation facilities activities away from home. (United Detroit results differ dramatically 34 from Boston's. accessible facilities Detroit were residents enough indoor to them, and seventy-three percent (73%) were activities. recreational These differences may be due in part to that the Detroit survey was not conducted by or for a city fact as agency there felt of with the availability of accessible facilities for outdoor satisfied the they that responded surveyed (697.) percent nine Sixty Boston's, was and thus the Detroit survey minimized the likelihood that generalized attitudes toward the city administration influenced evaluative responses on specific Also, the and the specific question was different was services. survey questionnaire geared towards satisfaction with ava lability of facilities, whereas demographic be and their and majority quantity and quality ties (a function of facilities, sample selection and survey Finally, there geographic differences between Detroit and sample Detroit, for example, has a black was 63% black in contrast to our sample 23% black. Some studies suggest that various demographics was which and that cou ld effect results. Boston with could also contribute to differences. administration may activ Differen programs). and services, recreation for opportunities satisfact on measured survey Boston's variables influence perceived levels of satisfaction geographic in terms of serv ice delivery (Stipak, 1980) In segments of the satisfaction the home, survey Boston' s the factors which seemed to differentiate population showing significantly different levels of wi th recreation were race, the presence of children in income , and distance to a park. 35 Unfortunately, in a responses this Boston sample did not have a large enough to examine racial/ethnic groups other than blacks and representation whites the meaningful from way. Hispanic, combined minority The combined other category includes Chinese, group and was other groups. somewhat less whites, however, and more satisfied than blacks. The on As a whole, satisfied than (See Table P-2) characteristic that most dramatically differentiated groups satisfaction was race. Of the sample of people who had opinions, 68% of the black respondents were dissatisfied as compared to 46%. of the white respondents. another interesting Whites population. When we examined the total sample, there was difference the between white and black were almost twice as likely to have no opinion, or to register no opinion. Another recreation factor in determining satisfaction with the quantity of services couples household composition. The survey asked to characterize their households in one of several ways: respondents single is adults, with couples children, consistent between households with no with and households children no children or no children at home, single parents. The differences were with children at at home. home compared to Households with children at home were more dissatisfied than households without children. 36 TABLE P-2 SATISFACTION WITH QUANTITY OF RECREATION ACTIVITIES AVAILABLE a Sat isf ied Total Citywide (N=2029) Dissatisfied 49%. 51% 32 68 46 55 RACE Blacks (N=412 Whites (N=1,532) Other (N=76) 54 45 INCOME Low (under $10,000) (N=401) Middle ($11,000-25,000) (N=719) High (over $26,000) (N=355) 54 44 46 56 52 48 40 58 60 52 42 34 43 57 58 66 57 53 43 43 49 57 51 HOUSEHOLD TYPES Households with children (N=845) Households without children (N=878) HOUSEHOLDS WITH ANY MEMBERS: Under 6 years old (N=245) 6-12 years (N=291) 12-21 years (N=54 Adults under 65 (N=1459) Adults over 65 (N=393) 47 HOUSEHOLDS WITH ANY MEMBERS: Households with handicapped (N=171) Households W/O handicapped (N=1570) 37 OTHER Access to car (N=1,557) No access to car (N=472) 48 49 52 48 Rent home (N=902 Own Home (N=810) 51 47 49 53 Male 50 50 49 51 Within walking distance to a park (N=1568) Not within walking distance to a park (N=179) 50 50 40 60 Primary Language not English (N=50) Primary Language English (N=1684) 52 49 48 51 Female Our (N=722) (N=1012) respondents members of general question programs people the were asked to identify the household in various age groups. on satisfaction, whether there were In response to the there was more satisfaction with for older people; 57% of the respondents in households with over 65 were elderly. The satisfied with recreational opportunities for most dissatisfaction was with recreational opportunities for households with children between 6-12 years old. We to cross examine particularly differences. includes to tabulated race results with income and household type whether there characterize For might whites instance, if be some underlying factors which or blacks and might explain their the group of blacks in the sample a disproportionate number of low income households compared whites, and income is a strong determinant of satisfaction, then income, rather than race, may be the influencing factor. 38 subgroups various thru P-9 the results have been broken down into P-4 Tables In to aid in an analysis of how the race, household type factors breakdowns along racial The blacks. Surprisingly, i.e. needy, of quantity the fact, be lines. the summarizes There were also some among each of the three income responses of percentage of dissatisfied ratings was in the largest income the the that one might assume was the most group income group, was the most satisfied with the low with recreation, 58% responding negatively. only In between the high and low income groups is not difference For whites, the middle and high significant. income groups had frequency rates for satisfaction, they were almost as likely similar to income P-4 income group (77%), followed by 67% in the high income group. middle very and differences significant Table interact. income and activities significant satisfied as dissastified the quantity of recreation As with blacks, low income whites had a more available. for level with satisfaction, with 61% of low income whites responding they were satisfied. When differences group, income alone between low was viewed as a factor, there was no real and high income groups. The middle income though, was significantly more dissatisfied than both the low and high income groups. 39 TABLE P-4 RACE, INCOME, AND SATISFACTION Satisfied Dissatisfied Low income black .42 .58 n=112 Low income white .61 .39 n=265 Chi square = 11.56 p = 0.00 df = 1 Satisfied Dissatisfied Middle income black .23 .77 n=128 Middle income white .51 .49 n=1055 df = 1 Chi square = 31.60 p = 0.00 Satisfied Dissatisfied High income black .33 .67 n=51 High income white .51 .49 n=331 Chi square = 5.98 df= 1 p = 0.021 40 TABLE P-5 HOUSEHOLD TYPES, INCOME AND SATISFACTION Satisfied Dissatisfied Low income household with children .40 .60 n=124 Low income household without children .62 .38 n=253 Chi Square = 15.71 df = 1 p = 0..00 Sat isf ied Dissatisfied Middle income household with children .31 .69 n=297 Middle income household W/0 children .54 .64 n=236 Chi Square = 14.68 df = 1 P = 0.00 Sat isf ied High income household with children High income household W/0 children Chi Square = 51.75 df = I p = 0.00 41 Dissatisfied .20 .80 n=174 .55 .45 n=212 TABLE P-6 RACE AND HOUSEHOLD TYPE Satisfied Dissatisfied Black household with children .28 .72 n=185 White household with children .44 .54 n=410 Chi Square = 13.19 df = 1 p = 0.00 HOUSEHOLDS WITHOUT CHILDREN Satisfied Dissatisfied Black household W/O children .40 .60 n=106 White household W/O children .60 .40 n=595 Chi Square = 14.81 There were different income increased as the even in df = 1 also p = 0.00 significant differences among households of levels. Once the income level low income level households with children there was a again, the level of satisfaction decreased in both groups, however, high -(60%) level of dissatisfaction. When household significant in more both types were broken down by race, there was a difference between households with and without children, blacks satisfied and whites. than white White households without children were households 42 with children. Black households, with or without Black households. white children were more dissatisfied than households with children were more dissatisfied than black households without children. Finally, income, not seem present high and Tables for a make either of income P type. household to ends in the sample is broken down by race, 7-9 In the middle income groups, it does difference the whether or not there are children black or white population. At the low and distribution the presence of children at home does seem to contribute to a determination of satisfaction. TABLE P-7 HOUSEHOLD TYPE, RACE, INCOME AND SATISFACTION Satisfied Dissatisfied Low income black households with children .37 .63 n=60 .45 .55 n=64 Low income white households with children Chi Square = 1.19 df = 1 p = 0.8750 43 HOUSEHOLD TYPE, RACE, INCOME, AND SATISFACTION Satisfied Dissatisfied Low income black households .48 .52 n=52 .66 .43 n=201 without ch ildren Low income white households without ch ildren Chi Square = 6.062 df = 1 p = 0.022 TABLE P-8 HOUSEHOLD TYPE, RACE, INCOME, AND SATISFACTION Satisfaction Dissatisfaction Middle income black household with children .21 .79 n=91 .59 .41 n=206 Middle income white household with children Chi-Square = 36.61 df = I p 0.00 44 ' HOUSEHOLD TYPE, RACE, INCOME, AND SATISFACTION Satisfaction Dissatisfaction Middle income black households without children** .27 .73 n=37 .59 .41 n=199 Middle income white household without children Chi Square = 12.89 df = 1 p = 0.00 TABLE P-9 HOUSEHOLD TYPE, RACE, INCOME, AND SATISFACTION Satisfied Dissatisfied High income black household with children .29 .71 n=34 .45 .55 n=1 49 High income white household with children Chi Square = 3.0177 df = 1 P = 0.0750 45 HOUSEHOLD TYPE, RACE, INCOME, AND SATISFACTION Satisfied Dissatisfied High income bl ack household .41 .59 n=17 .56 .44 n=195 without chi 1dren income wh ite household High without children Chi Square = 2.37 The df = 1 P = 0.1420 perceived level of satisfaction recreation service seems to be variables; race, income and a factor whether or of not quantity of combination of the with a are children there present in the household. As a result changes policy of th is recreation programs. not presented of spite programs in fiscal were population. were several significant Information produced from this survey, but this thesis, helped City officials decide that in auster ity, important What there the quality and quantity of Park services affecting and survey is parks to and significant is needed not any recreation segments services of the and Citys more or less service or programs, but a more es.Iable distribution of existing resources. Specific neighborhoods lower income children. policy with decisions income high made to shift resources from residents with fewer children, to were neighborhoods with high proportions of households with There is a strong 46 association between minority and low income neighborhoods with high proportions of neighborhoods, households children. with recreation is individual variable children. Table categories; more (1) than 50%, (2) 20%, and (3) and be of quantity of neighborhood factor than a factor of any as race or whether or not a household has divides the survey sample into three broad neighborhoods with a minority population of greater neighborhoods the in in with same white with a minority population between 20% the quantity of recreation, than whites neighborhood. neighborhoods are the same neighborhood. more However, more blacks living Iri satisfied than whites If satisfaction with the quantity was soley a factor of race we would expect to see all recreation blacks P-10 the neighborhoods with a minority population of less than predominately living such dissatisfied living a with Blacks living in predominately black neighborhoods tend to 50%. more of Satisfaction dissatisfiesd presented strong perceived to evidence be than whites. that equitably The results of this survey services and distributed neighborhoods. 47 programs among the were not City's TABLE P-10 Neighborhoods with Black Majority Sat isf ied Dissatisfied Blacks (N = 213) 28% 72% Whites (N = 50) 42% 58% Neighborhoods with Less Than 20% Blacks Satisfied Blacks (N = 59) Dissatisfied 63% Whites (N = 1011) 45% Neighborhoods with Between 20% and 50% Black Sat isfi ed Dissastified Blacks 31% 69% Whi tes 52% 48% 48 Without this Administration recreation the survey could services it have and would have determined programs, been the unlikely need for that the parks nor, could they have determined inequitable distribution of parks and recreation resources. survey provided neighborhood making a means residents parks and through could recreation be and which the unbiased responses of translated services The and into policy decisions programs more fair, efficient and effective. Survey help the research is not the only tool that can be employed to administrators make these decisions, but public fairest (democratic), and more efficient. an presents it seems to be The following section argument for employing survey research, and attempts to explain why survey research is more efficient and democratic. The Role of Survey Research in Government There actions and are of local unbiased methods of three areas in which survey research can improve the government: these citizen include (1) more representative input, and, (2), gathering-inIurmation, more effective and efficient which, (3), results in improved decision making. (1) increased As Since 1950 the size of local government personnel has by almost 200% (U.S. Department of Commerce, 1979, P.313). government size increases, it 49 is more likely that its actions more grow has relied on the ballot, or public hearings, in order to government in keep of the unattached desires Survey research unbiased me ans through which local governments can gain an provides and the dominate more and less influential. and But as special its citizenry. more opinions heard less become groups the methods, traditional desires of Upressur e" and interest the with touch citizen Traditionally, the desires of the people. from removed more informed access to the desires and opinions of its citizens. (2) Government act ions T his conservatism. fiscal is increasingly being in evident such tax dictated by revolts as 2 1/2 in Mas sachusetts, Proposition 13 in California and Proposition the current by local of supply side economics. reign government local for has kept not 1979, Commerce, of Department money are P. 291). with inflation (U.S. Therefore, there is less provide the services it has in the to government pace The revenue generated past. Sample informed programs. of surveys as to capable are of government officials keeping how local residents feel towards those services and Survey research provides government officials with a flow information for a more equitable and efficient distribution of resources. (3) making. political with the Survey research Policy decisions and/or unbiased that cost/benefit responses new dimension to policy decision a adds were once indicators of its 50 made can on the basis of now be supplemented residents. Survey research efficient ways of gathering unbiased information with cost combines information that is more representative of the general public. Alternatives for Implementinq Survey Research as planning program and policy for tool a that are interested in using survey research governments Local and evaluation have several alternatives available to them: A) 8) Contract with private consulting firms a part-time research staff and supplement it with a Develop private consulting firm Develop C) an internal survey research unit, capable of designing, administering, and analyzing. alternative Each As the has an economy of scale associated with it. volume of survey research work increases the cost advantages of internalizing becomes stronger. with Contracting governments annual or This method. used two cost that an outside consulting firm is the most widely alternative is particularly attractive to local engage (approximately resident $75,000 to $125,000) The for conducting one surveys would not justify the overhead required to develop an internal unit. problem of city in one or two annual resident surveys. Using outside consulting firms avoids the having residents being less forthcoming in talking about services and programs to 51 city personnel. Two major using in disadvantages private consulting firms are high cost, and lack of management control. may There private have more consultants seem to employees and, therefore, the government local than credibility in contracting out to advantage additional where firms, private an be results may be considered with more weight. A second local survey research at the of volume Again, anticipated annual The staff may be supported by outside consultants. The work. disadvantage with this alternative is with its management. major be or annual staff's s at given resident leave ci ty maintain the The that interfere with the city personnel may be transferred, promoted, It employment. may be difficult to adequately continunity of an effective part-time staff. third internalize the successful an d committment by operation. cost city for is alternative intern al ized professional may surveys Conducting This method also has an organizational perman ent positions. in during the year. point It to synchronize the staff's officials local any sem i-annual disadvantage, fully for difficult respons ibil itie or the upon depends survey conducting a part-time internal capacity. develop to alternative this may is level for alternative In order efficient, management survey to research staff, technical the fully this alternative to be for there to government has to be conducting surveys. capacity an ongoing Because a requires a full-time support (computers), and office space, the cost can only be justified if the volume of work is high. 52 are There has accepted function of city government it to survey what becomes easier to inform residents as residents opinions By about city services and governments to clarify to the public the local allowIs it programs into the everyday is, and what they can expect from it. research soliciting continually Once a local government research survey internalized and units. research survey their internalize other advantages for local governments that several between the public and private surveys, thereby improving difference the response rates. one objective for conducting residents surveys is to measure If there then evaluation, benefits additional in internalizing Once department and agency heads recognize c ommittment by managem ent in their efforts towards internalizing survey they are more apt to accept and use survey results. research, Anothe r advantage member s will will allow also within be units resear ch the resear ch staf unit (longitundinal) opinons, i~t to service delivery and program regards are research efforts. survey the in performance management no cre ating a survey research unit in capable throughout for of supporting the city. working with other Internalizing survey research gre ater management and organizational control the development of an internal survey Final ly, improves research . the ability effort Any matter how directly the operation, and is that staff should include the 1970). 53 to in conduct on-going surveying residents local government is involved in following elements (Biderman, 4', A) Respondents are selected randomly from the public at large or from some large categorical population. B) They are subjected to a question and answer process and nothing more. C) Information is handled anonymously and confidentially, and a known set of safeguards exists to insure that this is D) No individual is "No direct the case. consequences should occur to the individual as a from his participation in the survey. Survey information insulated from legal process and all other forms of case action. salesman will suffer, will call", no gossip will follow, no social worker will fret, E) Respondent participation F) Cooperation is no credit rating etc. is voluntary. solicited as an act of citizenship...a contribution to some public or large group purpose. G) placed Purposes on informants found worth H) been and weighed the worth carefully against the burdens of the potential information the cost and bother. The maximum public benefit from the knowledge produced will be possible because research have it will be made freely available to all users. Each government they expect must decide on the extent of survey to do annually, and from there determine what the best alternative would be. APPENDIX A National Survey of Cities Questionnaire PLEASE COMPLETE THIS QUESTIONNAIRE AND RETURN IT IN THE ENCLOSED SELF ADDRESSED, POSTAGE PAID ENVELOPE. Your name Position Yrs. employed with city Name of city Population Region 1) Has your city ever used a public opinion survey for any reason? YES NO (SKIP TO QUESTION 7) 2) What is the primary purpose of the public opinion survey? TO MEASURE SERVICE DELIVERY PROGRAM PLANNING PROGRAM EVALUATION GENERAL ISSUES COMBINATION OF ABOVE 3) How often does your city use public opinion surveys? LESS THAN ONCE PER YEAR ONCE PER YEAR MORE THAN ONCE PER YEAR 4) Who is responsible for designing and conducting the survey? OUTSIDE CONSULTANTS CONSULTANTS & CITY ALL CITY PERSONNEL 5) What is the primary research method? TELEPHONE MAIL FACE TO FACE COMBINATION 6) How are the funds appropriated for survey research expenditures? GENERAL EXPENDITURES DEPT. OR AGENCY EXP. STATE OR FEDERAL FUNDS PRIVATE FUNDS COMBINATION OF ABOVE 7) Has your city ever considered using survey research? YES NO 8) Do you think survey research is an appropriate tool for policy analysts? YES NO APPENDIX B Boston Parks and Recreation Survey PARKS AND RECREATION NEEDS ASSESSMENT SURVEY CALLER: Screen for 18 years of age or older. . I'm calling from the City of Boston Hello, my name is are conducting a survey in your area Survey Research Office. We on your use and satisfaction with recreation opportunities, and on suggestions for their improvement. We would appreciate your participation in the survey. la. lb. During the warm weather, what recreation activities in the city do members of your household do most often in their free time? ( ) ( ) ( ) ( ) ( ) Where? SPECIFIC FACILITY/LOCATION 2a. 2b. During the cold weather what recreation activities in the city do members of your household do, most often in their free time? Where? SPECIFIC FACILITY/LOCATION We are interested in finding out how satisfied you are with the opportunities for recreation such as ORGANIZED SPORTS, DANCE, EXERCISE, SWIMMING, ARTS, AND GYM PROGRAMS in your neighborhood. 3a. In general would you say you are satisfied or dissatisfied with the quantity of recreation activities available in your neighborhood? 1. satisfied 2. dissatisfied 3. don't know 3b'. What about the overall quality of neighborhood programs? 1. satisfied 2. dissatisfied 3. don't know 3c. ( ) ( ) ( ) (_ ) The physical condition of neighborhood recreation centers? 1. satisfied 2. dissatisfied 3. don't know 4a. What about opportunities for active recreation for women and girls in your neighborhood? 1. satisfied 2. dissatisfied 3. don't know 4b. What type of program would you give the highest priority for women and girls? 5a. Are any members o-f your household between the ages of 12 and 21? 1. yes 1. no - skip to Ques. #6a. How many are Male Female 5b. ) What about recreation opportunities in your neighborhood Are you very for youths between the ages of 12 and 21? satisfied, satisfied, dissatisfied, or very dissatisfied? 1. 2.3. 4. 5. 6. 5c. ) M( F( very satisfied satisfied dissatisfied very dissatisfied don't know/no opinion none in neighborhood What types of programs would you give the highest priority for this age group? () 6a. Are any members of your household between the ages of 6 and 12? 1. yes 2. no - skip to Ques. #7a. How many are Male Female 6b. very satisfied satisfied dissatisfied very satisfied don't know/no opinion none in neighborhood 6c. What types of programs would you give the highest priority for children this age? 7a. Are their any children in your household under the age of 6? 1. yes 2. no - skip to Ques. #8a. How many are Male Female M( F(-) ) (_ ) (_) ) M(_ F( ) ( ) What about recreation programs for children under the age of 6? Are you very satisfied, satisfied, dissatisfied, or very dissatisfied. 1. 2. 3. 4. 5. 6. 7c. ) What about recreation programs (outside of school) for children Would you say you are very satisfied, in this age group? satisfied, dissatisfied, or very dissatisfied? 1. 2. 3. 4. 5. 6. 7b. (_ very satisfied satisfied dissatisfied very dissatisfied don't know/no opinion none in neighborhood What types of recreation activities would you give highest priority for children under six? 8a. Are there any people over the age of 65 in your household? 1. yes 2. no - skip to Ques. #9a How many are Male FemaleF( 8b. ) M( ) ) What about recreation activities for people over 65, like dance, Are you very exercise, arts & crafts, and social activities? dissatisfied? satisfied, satisfied, dissatisfied, or very 1. 2. 3. 4. 5. 6. very satisfied satisfied dissatisfied very dissatisfied don't know/no opinion none in neighborhood 8c. What type of recreation programs would you give highest senior citizens? for. priority 9a. How many adults household? ( ) ( ) M(_ F( ) (over 21 but under 65) are there in your - if 0, skip to Ques. #10a How many are Male Female 9b. ( Would you say you What about recreation programs for adults? or very disdissatisfied, satisfied, satisfied, are very satisfied? 1. very satisfied 2. satisfied 3. dissatisfied 4. very dissatisfied 5. don't know/no opinion 6. none in neighborhood 9c. What type of recreation programs would you give highest priority for adults? ( ) 10a. Could you now please tell me whether you or any household member has every used one of the following City owned recreation facilities? YES NO The Bunker Hill Recreation Room in the Elderly Building 1 2 ( ) b. The Hyde Park Municipal Building 1 2 ( ) C. The L-Street Recreation Center 1 2 ( ) d. The Mission Hill Extension 1 2 ( ) e. The North Bennet Recreation Center 1 2 ( ) f. The Paris Street Gym 1 2 ( ) g. The Roslindale Municipal Building 1 2 ( ) h. The Shelburne Center 1 2 ( ) i. The Tobin Building on Tremont Street 1 2_ ( ) j. The North End Pool 1 2 ( ) k. The Mason Pool in Roxbury 1 2 ( ) 1. The Charlestown Pool on Bunker Hill Street 1 2 ( ) ( ) a. 10b. Would you give me any reason why your household does not use any of the facilities just mentioned more often? 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. don't know about facility or its program not open the right time not used by people my age no transportation available it's too crowded it's not attractive cost too much to go there too dangerous there do not like other users personal health poor facilities too busy other please specify lla. Are there any recreation activities which members of your household enjoy doing and would like to have more opportunity to do? 1. yes 2. no - llb. skip to Ques. #12a ( ) ( ) What are they? llc. Would you pay a fee for this/these programs if that was the only way they could be made available? 1. yes 2. no 3. don't know () lld. What is the most you would pay per session? 1. 2. 3. 4. 5. 6. 7. up to $1.00 $1.00 to $1.99 $2.00 to $2.99 $3.00 to $3.99 $4.00 to $4.99 $5.00 or more don'It know ( ) ( ) 12a. Do you pay an annual membership fee at a community center or recreation club? 1. 2. yes no 12b. Where? () 13. How much priority should be given by the City's Parks and Recreation Department in spending the limited funds it has Should these projects available to the following projects? be given high priority, some priority, or no priority. HIGH PRIORITY a. SOME PRIORITY NO PRIORITY D/K more supervised programs in parks 1 2 3 4 ( ) improve access to parks & buildings for handicapped 1 2 3 4 ( ) c. clean parks more often 1 2 3 4 ( ) d. provide restrooms in parks 1 2 3 4 ( ) e. more summer recreation programs 1 2 3 4 ( ) keep city pools open year-round 1 2 3 4 ( ) g. more soccer fields 1 2 3 4 ( ) h. more day care/day camp programs 1 2 3 4 ( ) more exercise and health programs 1 2 3 4 ( ) j. more arts & crafts 1 2 3 4 (_) k. more gym programs 1 2 3 4 ( ) 1. return water in the frog pond at Boston Common 1 2 3 4 ( ) provide more drinking fountains in local parks 1 2 3 4 ( ) repair the benches and play equipment in parks more often 1 2 3 4 ( ) provide more decorative fountains in parks 1 2 3 4 ( ) major parks & ball fields 1 2 3 4 (_ ) q. improve tree care 1 2 3 4 ( ) r. improve lighting in parks 1 2 3 4 () 1 2 3 4 ( b. f. i. m. n. o. p. s. provide more parking for improve the conditions of playing fields ) 14. We would like your opinion on how city recreation programs should be paid for...all out of local taxes, some taxes and small fee to users, no taxes with user paying full cost Which of these three choices should apply to programs for: A CHILDREN 1 2 3 4 B TEENS 1 2 3 4 C ELDERLY D ADULTS over 65 21-64 1 2 3 4 1 2 3 4 1. 2. 3. 4. all taxes taxes & fees all fees don't know 15. Have you or other members of your household ever refrained from using your neighborhood park because of gangs or groups of youths or young adults hanging-out? 1. yes 2. no 3. no groups hang-out there 4. don't know/no opinion Now I would like to ask you a few questions for statistical purposes only. 16. Does anyone with a physical handicap reside in your household? 1. yes 2. no 3. refuse 17. What is the primary language spoken in your household? 1. English 2. 3. 4. 5. 6. 18. Spanish Chinese Portugeuse other refuse Which of the following racial categories best describe you? 1. 2. 3. 4. 5. 6. Black White Hispanic Oriental other refuse A( B( C( D( .f 19. Do you have access to a car for your transportation needs? 1. yes 2. no 3. refuse 20. ( ) ( ) Are you within walking distance to a neighborhood park? 1. yes 2. no 21. Do you own or rent your home? 1. own 2. rent 3. refuse 22. How many years have you lived in Boston? _ _( 23. _ _ _ _ _ _ _ _ _ _) _( _ _ _ _ _ _ _ _ _ _ _) Which of the following categories best applies to your household? 1. 2. 3. 4. 5. 6. 25. _ How many years have you lived at your current address? _ 24. _ one person household couple without children couple with children at home one parent with child/children couple with no children at home unrelated persons sharing a residence. ( ) ( ) Into which age category do you fall? 1. 2. 3. 4. 5. 6. 18 - 24 25 - 34 35 - 49 50 - 64 65 + refused 26. Please estimate the total yearly income for your entire That is, the combined income of everyone living household. in your household who is working or receiving outside income. Into which of the broad categories would it fall? 1. 2. 3. 4. 5. 6. 7. 8. 27. under $7,000 $ 7,000 to $10,000 $11,000 to $15,000 $16,000 to $25,000 $26,000 to $30,00 $30,000 or over don't know refused (_ Sex of respondent. 1. male 2. female Thank you very much. ( ) NOTES Joel D. Aberback and Jack L. Walker "The Attitudes of Blacks and Whites Toward City Services: Implication for Public Policy," in Urban Economics, ed. John P. Crechine, Urban Affairs Reviews, IV (Beverly Hill CA: Saqe Publications, 1970) p. 521-537. Rome G. Arnold, "The Interview in Jeopardy; A Problem in Public Relations," Public Opinion Quarterly 28 (1), 119-123 (1964). Richard Techniques by p. 124-134. Baxter, "An Inquiry into the Misuse of Survey Sales Solicitors," Public Opinion Quarterly, (1964), Albert D. Biderman, "Information, Intelligence and Public Policy: Functions and Organization of Societal Feedback.", Polic Sriences I (Summer 1970) pp. 217-230. Jeffery L. Brudney and Robert England, Urban Policy Making and Subjective Service Evaluations: Are They Compatible?, Public Administration Review, (April, 1982 p. 217). Terry Nichols Clark, "Community Social Indicators: For Analytical Models to Policy Applications," Urban Affairs Quarterly, IXX, No. 1 (September, 1973) p. 3-33. Philip E. Converse, "Attitudes and Non-Attitudes: Continuatien of a Dialogue," in Edward R. Tufte, ed., The Quantitative Analysis of Social Problems (Reading, Mass: Addison-Wesley, 1970). Gregory A. Daneke and Patricia Klobus Edwards, Survey Research for Public Administrators, The Public Administration Review, Vol. 39, (September/October, 1979) p. 421. John Griener, The Urban Institute, Washington D.C. Excerpts from an interview conducted in January, 1983. Harry Hatry, et. al., How Effective are Your Community Services? Procedures for Monitoring the Effec tiveness of Municipal Services (Washington, D.C: The Urban Institute, 1922), p. 217. Harry P. Hatry, Richard E. Winnie and Donald M. Fisk, Practical Prooram Evaluation for State and Local Government Officials (Washington: The Urban Institute 1973) pp. 7-19, 39-41, 71-79. Nicholas P. Lovich, Jr., and G. Thomas Taylor, Jr., 'Neighborhood Evaluation of Local Government Services: A Citizen Survey Approach," Urban Affairs Quarterly, XIII, No. 2 (December, 1976) pp. 197-222. Rosentraub and Thompson, "The Use of Surveys of Satisfaction for Evaluations," Policy Studies Journal; Vol.9, No. 7, 1981. Elaine B. Sharp, "Citizen Perception of Police Service Delivery: A Look at Some Consequencies," Policy Studies Journal, Vol. 9 no. 7 (Summer 1981) p. 17, p. 18 U.S. Department of Commerce, Bureau of Abstract of the United States. 1979 (p. 313,218) Census Statistical Kenneth Webb and Harry Hatry, Obtaining Citizen Feedback: The Application of Citizen Surveys to Local Governments (Washington: The Urban Institute, 1973) p. 15-31 BIBLIOGRAPHY Joel Aberback and Jack Walker, "The Attitudes of Blacks and Whites Toward City Services: Implications for Public Pol icy," in J. Crecine (ed.) Financing the Metropolis, (Beverly Hills: Sage, 1970) pp. 519-537. Advisory Commission on Intergovernmental Relations, Citizens Participation in the Amer ican Federal System (Washington, D.C.: U.S. Government Printing Off ice, 1980). Louis Blair and Alfred Schwartz, How (Washington D.C.: The Urban Institute, 1972). Barry Bozeman, "Public Management York: St. Martin's Press, 1979 pp. 371. 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