IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
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Market Pulse:#9 October 2012
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Introduction .......................................................................................................... 4
Executive Summary ............................................................................................... 4
Market Pulse Index................................................................................................ 4
Demographics ....................................................................................................... 6
1.
By Geography ......................................................................................... 6
2.
By Role ................................................................................................... 6
3.
Market Segments ................................................................................... 6
4.
By Scale .................................................................................................. 7
Projects ................................................................................................................. 7
1.
ICT Infrastructure Projects ..................................................................... 7
2.
ICT ONLY Infrastructure Projects: Actual Vs Forecast ........................... 8
3.
All Projects: Actual Vs Forecast .............................................................. 8
4.
ICT Infrastructure Projects: Actual Vs Forecast (U) ............................... 9
5.
ICT Infrastructure Projects: Actual Vs Forecast (D&C)........................... 9
Project Schedules ................................................................................................ 10
1.
Current Status of Project Plans ............................................................ 10
2.
Current Status of Project Plans (U) ...................................................... 11
3.
Current Status of Project Plans (D&C) ................................................. 11
4.
Current Status of Project Plans (B&S) .................................................. 12
5.
Current Status of Project Plans (ANZ) .................................................. 13
6.
Current Status of Project Plans (SEA) .................................................. 14
7.
Current Status of Project Plans (Enterprise) ........................................ 15
8.
Current Status of Project Plans (Telecom) ........................................... 15
9.
Current Status of Project Plans (Industrial) ......................................... 16
Economic Outlook: Impact ................................................................................... 16
1.
Outlook Index....................................................................................... 16
2.
Economic Outlook: Impact by Geography ........................................... 17
3.
Economic Outlook: Impact by Role ...................................................... 18
Business Performance ......................................................................................... 19
1.
Business Performance Index ................................................................ 19
2.
Business Performance by Geography .................................................. 19
3.
Business Performance by Role ............................................................. 20
4.
Business Performance by Industry ...................................................... 21
CAPEX ................................................................................................................. 23
1.
CAPEX Index ......................................................................................... 23
2.
CAPEX by Geography ........................................................................... 23
3.
CAPEX by Role ...................................................................................... 24
4.
CAPEX by Industry ................................................................................ 27
DCIM ................................................................................................................... 29
1.
DCIM in the past 6 months; Total Region & by Geography ................. 29
2.
DCIM in the past 6 months; Role ......................................................... 29
3.
DCIM in the past 6 months; Scale ........................................................ 30
4.
DCIM in the next 6 months; Total Region & by Geography ................ 30
5.
DCIM in the next 6 months; Role ......................................................... 30
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
6.
DCIM in the next 6 months; Scale........................................................ 31
7.
Sufficient Information; Total Region & by Geography ........................ 32
8.
Sufficient Information; Role ................................................................. 32
9.
Sufficient Information; Scale................................................................ 32
10.
DCIM Informed Decisions .................................................................... 33
IT&C Concerns ..................................................................................................... 34
1.
Concerns by Geography ....................................................................... 34
2.
Concerns by Role.................................................................................. 35
3.
Concerns by Industry ........................................................................... 35
4.
Concerns by Scale ................................................................................ 36
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Market Pulse:#9 October 2012
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Introduction
This is the 9th edition of the Asia Market Pulse. The survey continues to follow the established format
including deployment in six languages; English, Japanese, Indonesian Bahasa, Thai, Korean and
Vietnamese. Offering access to these markets in a local language version has increased the
penetration of the survey into all Asia markets and helps continue to increase the response rate.
Public release versions of this report are translated and shared with all participants.
Executive Summary
This current survey offers a more complicated picture of our served markets than previous editions.
On the surface, as illustrated by the overall Market Pulse Index, conditions have deteriorated in the
past 6 months and are fairly pessimistic looking forward. This is further emphasized by a (mainly)
negative CAPEX picture. However, a closer review and analysis of the data reveals a steady
undercurrent of positive indices associated with D&C respondents through all forward looking
dimensions of the survey. Throughout the life of this study, this segment of respondents has been
identified as holding the best chance of a solid forward market view, so this element of the story line
is an important one. Further to this, from a geographical perspective, the ANZ market is showing
some signs of improvement going forward. When looking at the three primary segments, markets
categorized into the "enterprise" segment (vs telecom and industrial) also show modest indications
of a positive trend. The demographics and basic project profile of this survey is steady to the past
editions.
Market Pulse Index
There are 5 component indices that form the overall Market Pulse Index, they are as follows;
 Market Pulse Capex: Basic tracking determines if respondents are proceeding with CAPEX or see a





risk not to proceed. This index is a simple division of # that are proceeding by those deemed to be at
risk. As such, the higher the number, the better.
Market Pulse Project Forecast: Respondents are asked to note project deployment schedules past
and present. This enables a simple comparison by period of how forecast and actual deployments
match up. Project numbers are normalised so as to take into account sample size and the index is
determined by subtracting forecast from actual. A positive number indicates Actual deployments
exceeding the forecast for the same period.
Market Pulse Project Schedule: Respondents are asked to note the expected schedule for project
deployment. This index assumes that a shorter timeline offers less risk for cancellation or delay and
catagorises responses into firm deployment and "at risk" segments. This index is a simple division of #
that are "firm" by those deemed to be at risk. As such, the higher the number, the better.
Market Pulse Economic Sentiment: Respondents are asked to rate how the local economy is
impacting on their business prospects. Once neutral responses are removed a simple positive vs
negative dataset provides the basis for this index. Less than "1" indicates a generally negative
sentiment, more than "1" indicates a positive sentiment. As such, the higher the number, the better.
Market Pulse Business Sentiment: Respondents are asked to rate their business prospects going
forward. Once neutral responses are removed a simple positive vs negative dataset provides the basis
for this index. Less than "1" indicates a generally negative sentiment, more than "1" indicates a
positive sentiment. As such, the higher the number, the better.
Market Pulse Index: Summary Index
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Summary Chart of the past 9 Market Pulse Surveys as follows;
Gaines noted in the 8th edition have all retreated with the exception of Project Schedule. Capex was
flat in the last survey, but sees a further 13% decline (from the average) in this 9th edition. The combined
impact on the summary Market Pulse Index is a decline of approximately 30%. That said, there are
some positive elements that, contrary to the above picture, point to a more optimistic outlook.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Demographics
1. By Geography
2. By Role
Respondents are grouped according to their relationship with Emerson. The three categories are
respondents as;
1. Users (U) of Emerson services or equipment,
2. Designers and influencers associated with specification and recommendation of Emerson
services or products who Design & Construct (D&C) projects, and
3. those who Buy and Sell (B&S) Emerson services or products.
Demographic by Respondent role in the Emerson supply chain has remained relatively steady over
the four years the Market Pulse survey has run, however in this 9th edition, the Design & Construct
grouping has taken a larger share.
3. Market Segments
Respondents are drawn from all parts of the market: 1) BFSI - Banks, Financial Services, Insurance 2)
Communication - Broadcast, Publishing, Advertising & research 3) Education - educational institutions
4)
Government 5) Healthcare - Pharma, Hospitals, Medical services, Medical equipment 6) Hosting
Facility 7) Industrial - Manufacturing and construction 8) Infra Services - Professional consultancies,
Installers 9) IT - IT Hardware and software products 10) IT Services - Network services, Outsourcing,
BPO 11) Media & Entertainment 12) Resources - Oil, Gas, mining, Utilities 13) Telecom - Telecom
Operators & Technology Providers 14) Others. The top segments participating in this survey are
Telecom, BFSI, Government, Manufacturing, Education, Energy & Utilities.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
4. By Scale
The 2009 H2 survey saw the introduction of several new questions, Scale of the primary deployment
being one of them. At the time it was noted that a significant portion of respondents were defined in
the small room or network category.
Projects
Respondents were asked to list projects that have been deployed in the past 6 months and those
scheduled for deployment in the next period. It offers insight project pipeline trends as well as the
correlation between forecast and actual deployments.
1. ICT Infrastructure Projects
Since the second half of 2010, the split in funding between core IT and support infrastructure has
remained fairly constant.
In the following Project related charts, to overcome any bias caused by variations in sample size, this
data has been normalized.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
2. ICT ONLY Infrastructure Projects: Actual Vs Forecast
Forecast deployment from the last survey was once again exceeded by actual project starts. This
unusual phenomenon has continued for the past six surveys however the trend line indicates the
market will revert to the previous "normal" ie where forecast exceeds actual deployments going
forward. It should be noted that this chart pertains to projects specifically related to ITC support
infrastructure.
3. All Projects: Actual Vs Forecast
A flat "Actual" trend vs an improving "Forecast" trend is more obvious when all projects are taken
into consideration.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
4. ICT Infrastructure Projects: Actual Vs Forecast (U)
The muted improvements noted on the March survey among the End User respondents has
deteriorated into declines in both reports of actual starts in the previous 6 months and forecasts for
the next 6 months. It previously noted trend of actual deployments over the 8 surveys is being flat
to slightly declining is further accentuated in this survey.
5. ICT Infrastructure Projects: Actual Vs Forecast (D&C)
By virtue of their position in the market, the D&C segment has visibility into projects across multiple
clients and multiple segments and as such offers a leading insight into market conditions. Contrary
to the end user story line, D&C (largely Consultants) continue to build project funnels. (NB: In the
this data has been normalized so the increased sample size has no impact on the actual result)
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Project Schedules
In past Market Pulse reports, schedule plans were communicated based on respondents specific
feedback as per the table below. While this describes the specific data, in this format the overall
trend is more difficult to grasp. In light of this, I have taken a different and hopefully clearer
approach sharing this information.
To create the associated index, the basic data is further segmented into two categories. They are 1)
an "active" category which is comprised of projects that have been accelerated or the deployment
schedule is unchanged or 2) "at risk", ie there is an expectation of delay.
Plotted as a chart, trends associated with Active and At Risk project schedules are more clearly
identified along with the trend of the index. In this case, schedules have been steadily improving in
the past 3 surveys. Left hand axis is the actual % spread of 'active" and "at risk", with the index
plotted down the left hand axis. Respondents were asked to define the likely timing of projects listed
in their pipeline.
1. Current Status of Project Plans
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
2. Current Status of Project Plans (U)
As with the overall view of project intentions seen in earlier charts showing Actual Vs Forecast, the
End User view of project schedules has become choppy and in this cycle of the survey, reflects a
decline in Active projects, and increase in At Risk projects and therefore a decline in the index.
3. Current Status of Project Plans (D&C)
The Design and Construct segment tells a significantly different story to end users. As per previous
reports, the interpretation of this positive indicator and the disconnect from the end user data leads
towards the conclusion that capacity is being built in the D&C funnel. More projects are visible to
them but are scheduled for deployment over a longer period of time (vs a short deployment that is
subsequently pushed out).
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
4. Current Status of Project Plans (B&S)
The Buy and Sell segment has previously returned results that swung from one extreme to the other
across a range of indices. For the past few surveys, the response from this segment has grown more
muted but is tending to follow the general positive trend.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
5. Current Status of Project Plans (ANZ)
Total Market
Design & Construct
This revised format offers a better insight into the movements in the market. From the extreme peak
of anxiety in late 2008 and early 2009, the projects at risk have steadily declined until mid 2011. This
period more or less aligned with the initial debt crisis in the US and the subsequent media frenzy
that accompanied that story. General tightening of funding saw a jump in project delays reflected in
the "at risk" projects. The total market has returned a steady decline in the at risk projects from that
point, but Design and Construct indicates a significant shift in the last 6 months. This is consistent
with anecdotal evidence in the market where D&C firms have only just started to hire again after a
period of downsizing and layoffs.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
6. Current Status of Project Plans (SEA)
Total Market
Design & Construct
Unlike the ANZ market, South East Asian respondents have indicated that project have remained "at
risk" at relatively high levels since 2008 / 2009. The Design and Construct segment reflects a greater
visibility into the depth of projects underway within the region and indicates opportunity for upside
in the market.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
7. Current Status of Project Plans (Enterprise)
Enterprise as a segment is comprised of the following market segments; IT Services (Buy and Sell),
BFSI, Government, Datacom, Infra Services (Design & Construct), Education, Healthcare, Broadcast &
Communications, Other.
8. Current Status of Project Plans (Telecom)
Through the previous three surveys, Enterprise and Telecom markets have maintained a degree of
alignment. This connection has been broken in the October edition with a significant upturn in "at
risk" projects.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
9. Current Status of Project Plans (Industrial)
Industrial as a segment is comprised of the following market segments; Manufacturing, Energy &
Utilities, Transportation, Other.
Economic Outlook: Impact
Respondents were asked to rate the impact of Asia's economic conditions on the business prospects
of their company in the near future. This is a five point scale comprised of the following
descriptions; Very Helpful, Helpful, Neutral, Harmful, Very Harmful. The following charts select the
top 2 and bottom 2 scores (eliminating neutral) and assigns "active" and "at risk" categorizations
respectively.
1. Outlook Index
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
2. Economic Outlook: Impact by Geography
Australia & New Zealand
South East Asia
Over the past 9 surveys, the "active" sentiment for Asia as a whole has remained fairly stable
(exception of H1 2009) with movement within a modest 7% window of variation. The overall index
remains quite positive (high) with a solid (broad) spread between "active" and "at risk", in short the
decline in the index should be considered relative to the historical condition illustrated. Further to
this, he current overall index is -3% off the historical average.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
3. Economic Outlook: Impact by Role
End Users
Design & Construct
Further evidence of the deeper insight the D&C segment has into the underlying condition of the
market. This is consistent with the previous data relating to project funnels and schedules.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Business Performance
Respondents were asked to indicate how over the next 6 months, they expect their company's
overall performance will change. This is a five point scale comprised of the following descriptions; It
will improve very much, It will improve, It will remain the same, It will worsen, It will worsen very
much. The following charts select the top 2 and bottom 2 scores (eliminating neutral) and assigns
"active" and "at risk" categorizations respectively.
1. Business Performance Index
2. Business Performance by Geography
Australia & New Zealand
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Business Performance by Geography continued
South East Asia
3. Business Performance by Role
End Users
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Business Performance by Role continued
Design & Construct
4. Business Performance by Industry
Enterprise
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
Business Performance by Industry continued
Telecom
Industrial
Over the past 9 surveys, the "active" sentiment for Asia as a whole has remained fairly stable
(exception of H1 2009) with movement within a 14% window of variation. The overall index remains
quite positive (high) with a solid (broad) spread between "active" and "at risk", in short the decline in
the index should be considered relative to the historical condition illustrated. Further to this, he
current overall index is -4% off the historical average.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
CAPEX
Respondents were asked to indicate how over the past 6 months they have managed CAPEX activity.
This is a six point scale comprised of the following descriptions; Accelerate Projects, No Change,
Delay by 3 months, Delay by 6 months, Delay by 9 months or more, Downsize. The following charts
note respondents who selected " Accelerate Projects or No Change" as "active" and delay or
downsize responses as "at risk".
1. CAPEX Index
2. CAPEX by Geography
Australia & New Zealand
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
CAPEX by Geography continued
South East Asia
3. CAPEX by Role
End User (Asia)
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
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CAPEX by Role continued
End User (ANZ)
End User (SEA)
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Bi Annual poll IT&C Infrastructure Professionals
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CAPEX by Role continued
Design & Construct (Asia)
Design & Construct (ANZ)
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Bi Annual poll IT&C Infrastructure Professionals
October 2012
CAPEX by Role continued
Design & Construct (SEA)
4. CAPEX by Industry
Enterprise
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
CAPEX by Industry continued
Telecom
Industrial
As a lagging indicator, CAPEX serves as a reality check on the preceding forward views of market
conditions covered here. The overall CAPEX index chart found on page 23 aligns with the soft
market conditions experienced over the past year to 18 months. Subsequent charts illustrate how
this has played out across various segments. The positive thread found in the Design & Construct
story line falters at this point with negative data across the region. By role, the downward trend is
the same with end users, albeit in a less pronounced way. Across industries, only Telecom records an
slight increase in spending and an equally slight decrease in actions categorized as "at risk".
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
DCIM
Three new questions were presented to respondents in this 9th edition that relate to DCIM. A
preamble was provided to frame the subsequent question set as follows; DCIM (Data Centre
Infrastructure Management) is a relatively new focus in our market. It offers business the
opportunity to truly optimize infrastructure through the structural linking and alignment of the
dynamic application core and the essential support infrastructure. This leads to improved OPEX,
reduced energy consumption, improved Uptime and greater utilization of critical infra. Q1) Has your
business deployed (or been involved in the deployment of) DCIM solutions in the past 6 months?
Q2) Do you intend to pursue (directly or on behalf of clients) DCIM opportunities in the next 6
months? Q3) Is there sufficient information from vendors and partners on this topic to enable
informed decisions?
1. DCIM in the past 6 months; Total Region & by Geography
2. DCIM in the past 6 months; Role
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
3. DCIM in the past 6 months; Scale
4. DCIM in the next 6 months; Total Region & by Geography
5. DCIM in the next 6 months; Role
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
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6. DCIM in the next 6 months; Scale
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
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7. Sufficient Information; Total Region & by Geography
8. Sufficient Information; Role
9. Sufficient Information; Scale
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
10. DCIM Informed Decisions
Of the respondents polled in this edition of the Market Pulse, approximately 40% felt there was
sufficient information available on which to base their decisions. 60% felt otherwise and form a
significant target for communications programs going forward.
Approximately 50% of respondents falling into this latter category are end users of infrastructure
solutions and 70% of that group are drawn from mid market (vs large enterprise) businesses.
These respondents are representative of a broad segment of the market covering diverse verticals
such as BFSI, Broadcast & Communications, Education, Energy & Utilities, Government,
Manufacturing and Transportation. Almost 50% of this group are drawn from Manufacturers or
government agencies.
This underscores the challenge faced with effectively sharing information and building educative and
collaborative knowledge sharing programs required to develop insight into DCIM.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
October 2012
IT&C Concerns
As per previous surveys, respondents were asked to indicate their top three worries / concerns /
challenges.
Top 3 are indicated by color;
1. Concerns by Geography
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2. Concerns by Role
3. Concerns by Industry
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4. Concerns by Scale
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