IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
© 2013 Emerson Network Power
Public Release for Distribution
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Market Pulse: #10 March 2013
26/04/2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Introduction .......................................................................................................... 3
Executive Summary ............................................................................................... 3
Market Pulse Index................................................................................................ 3
Demographics ....................................................................................................... 5
1.
By Geography ......................................................................................... 5
2.
By Role ................................................................................................... 5
3.
Market Segments ................................................................................... 5
4.
By Scale .................................................................................................. 6
Projects ................................................................................................................. 6
1.
ICT Infrastructure Projects ..................................................................... 6
2.
ICT ONLY Infrastructure Projects: Actual Vs Forecast ........................... 7
3.
All Projects: Actual Vs Forecast .............................................................. 7
4.
ICT Infrastructure Projects: Actual Vs Forecast (U) ............................... 8
5.
ICT Infrastructure Projects: Actual Vs Forecast (D&C)........................... 8
Project Schedules .................................................................................................. 9
1.
Current Status of Project Plans .............................................................. 9
2.
Current Status of Project Plans (U) ...................................................... 10
3.
Current Status of Project Plans (D&C) ................................................. 10
4.
Current Status of Project Plans (B&S) .................................................. 11
5.
Current Status of Project Plans (ANZ) .................................................. 12
6.
Current Status of Project Plans (SEA) .................................................. 13
7.
Current Status of Project Plans (Enterprise) ........................................ 14
8.
Current Status of Project Plans (Telecom) ........................................... 14
9.
Current Status of Project Plans (Industrial) ......................................... 15
Economic Outlook: Impact ................................................................................... 15
1.
Outlook Index....................................................................................... 15
2.
Economic Outlook: Impact by Geography ........................................... 16
3.
Economic Outlook: Impact by Role ...................................................... 17
Business Performance ......................................................................................... 18
1.
Business Performance Index ................................................................ 18
2.
Business Performance by Geography .................................................. 18
3.
Business Performance by Role ............................................................. 19
4.
Business Performance by Industry ...................................................... 20
CAPEX ................................................................................................................. 22
1.
CAPEX Index ......................................................................................... 22
2.
CAPEX by Geography ........................................................................... 22
3.
CAPEX by Role ...................................................................................... 23
4.
CAPEX by Industry ................................................................................ 26
DCIM ................................................................................................................... 28
DCIM Informed Decisions .................................................................... 28
IT&C Concerns ..................................................................................................... 29
Market Pulse #9 Press Release ............................................................................. 30
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Market Pulse: #10 March 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Introduction
This is the 10th edition of the Asia Market Pulse. The survey continues to follow the established
format including deployment in six languages and a Public release version of this report is shared
with all participants. After 5 years of a basically unchanged format, I am seeking input from survey
respondents on how to best develop this survey so that it can be more relevant to our industry and
markets. I encourage interested parties to write to me directly or participate via a LinkedIn forum;
search under groups for “Emerson Network Power Market Pulse” or click this link
Executive Summary
As predicted in the October 2012 survey, the underlying positive dimensions noted there have now
come to the fore, with this 10th Edition painting a more broadly improved picture. While project
deployment statistics have softened slightly, all other dimensions (including CAPEX) reflect better
conditions and improving expectations in our served markets. This is not limited to just one
geography or segment, but it should be noted that the respondents from the Telecom market have
returned a particularly buoyant view of their prospects and business.
End user sentiment remains disconnected from that expressed by the associated supply chain, which
indicates a continuation of more drawn out decision making and longer deployment cycles. How this
is in turn connected with the previously noted “choppy” nature of the index remains to be seen over
the following surveys. There are 2 basic thoughts on this: 1) while this disconnect remains (End user
sentiment down / Supply chain up), the index will bounce between positive and negative in a short
cycle (as little as 6 months). 2) as this disconnect is resolved in the positive (for both groups), only
then can the industry expect a more prolonged period of improvement.
Market Pulse Index
There are 5 component indices that form the overall Market Pulse Index, they are as follows;

Market Pulse Capex: Basic tracking determines if respondents are proceeding with CAPEX or see a risk not to





proceed. This index is a simple division of # that are proceeding, by those deemed to be at risk. As such, the higher
the number, the better.
Market Pulse Project Forecast: Respondents are asked to note project deployment schedules past and
present. This enables a simple comparison by period of how forecast and actual deployments match up. Project
numbers are normalised so as to take into account sample size and the index is determined by subtracting forecast
from actual. A positive number indicates Actual deployments exceeding the forecast for the same period.
Market Pulse Project Schedule: Respondents are asked to note the expected schedule for project
deployment. This index assumes that a shorter timeline offers less risk for cancellation or delay and catagorises
responses into firm deployment and "at risk" segments. This index is a simple division of # that are "firm" by those
deemed to be at risk. As such, the higher the number, the better.
Market Pulse Economic Sentiment: Respondents are asked to rate how the local economy is impacting on
their business prospects. Once neutral responses are removed a simple positive vs negative dataset provides the
basis for this index. Less than "1" indicates a generally negative sentiment, more than "1" indicates a positive
sentiment. As such, the higher the number, the better.
Market Pulse Business Sentiment: Respondents are asked to rate their business prospects going forward.
Once neutral responses are removed a simple positive vs negative dataset provides the basis for this index. Less than
"1" indicates a generally negative sentiment, more than "1" indicates a positive sentiment. As such, the higher the
number, the better.
Market Pulse Index: Summary Index
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Market Pulse: #10 March 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Summary Chart of the past 10 Market Pulse Surveys as follows;
Market Pulse Index
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Market Pulse: #10 March 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Demographics
1. By Geography
2. By Role
Respondents are grouped according to their relationship with Emerson. The three categories are
respondents as;
1. Users (U) of Emerson services or equipment,
2. Designers and influencers associated with specification and recommendation of Emerson
services or products who Design & Construct (D&C) projects, and
3. those who Buy and Sell (B&S) Emerson services or products.
Demographic by Respondent role in the Emerson supply chain has remained relatively steady over
the four years the Market Pulse survey has run, however in this 10th edition, the Design & Construct
grouping has continued the trend of taking a larger share.
3. Market Segments
Respondents are drawn from all parts of the market: 1) BFSI - Banks, Financial Services, Insurance 2)
Communication - Broadcast, Publishing, Advertising & research 3) Education - educational institutions
4)
Government 5) Healthcare - Pharma, Hospitals, Medical services, Medical equipment 6) Hosting
Facility 7) Industrial - Manufacturing and construction 8) Infra Services - Professional consultancies,
Installers 9) IT - IT Hardware and software products 10) IT Services - Network services, Outsourcing,
BPO 11) Media & Entertainment 12) Resources - Oil, Gas, mining, Utilities 13) Telecom - Telecom
Operators & Technology Providers 14) Others. The top segments participating in this survey are
Telecom, BFSI, Government, Manufacturing, Education, Energy & Utilities.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
4. By Scale
The 2009 H2 survey saw the introduction of several new questions, Scale of the primary deployment
being one of them. At the time it was noted that a significant portion of respondents were defined in
the small room or network category.
Projects
Respondents were asked to list projects that have been deployed in the past 6 months and those
scheduled for deployment in the next period. It offers insight project pipeline trends as well as the
correlation between forecast and actual deployments.
1. ICT Infrastructure Projects
Since the second half of 2010, the split in funding between core IT and support infrastructure has
remained fairly constant.
Please Note: in the following Project related charts, to overcome any bias caused by variations in
sample size, this data has been normalized.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
2. ICT ONLY Infrastructure Projects: Actual Vs Forecast
Forecast deployment has remained flat for the past 3 surveys with Actual deployments softening. It
should be noted that this chart pertains to projects specifically related to ITC support infrastructure.
3. All Projects: Actual Vs Forecast
When taking all projects into account (Core IT as well as supporting Infra), actual projects deployed
and the expected forecast are both flat.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
4. ICT Infrastructure Projects: Actual Vs Forecast (U)
End user respondents continue to display a negative sentiment with regards to both actual
deployments as well as forecast activity. This is in marked contrast to the following chart that
reflects the increased optimistic view of the Design and Construct segment.
5. ICT Infrastructure Projects: Actual Vs Forecast (D&C)
By virtue of their position in the market, the D&C segment has visibility into projects across multiple
clients and multiple segments and as such offers a leading insight into market conditions. Contrary
to the end user story line, D&C (largely Consultants) continue to build project funnels.
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Market Pulse: #10 March 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Project Schedules
In past Market Pulse reports, schedule plans were communicated based on respondents specific
feedback as per the table below. While this describes the specific data, in this format the overall
trend is more difficult to grasp. In light of this, I have taken a different and hopefully clearer
approach sharing this information.
To create the associated index, the basic data is further segmented into two categories. They are 1)
an "active" category which is comprised of projects that have been accelerated or the deployment
schedule is unchanged or 2) "at risk", ie there is an expectation of delay.
Plotted as a chart, trends associated with Active and At Risk project schedules are more clearly
identified along with the trend of the index. In this case, schedules have been steadily improving in
the past 3 surveys. Left hand axis is the actual % spread of 'active" and "at risk", with the index
plotted down the left hand axis. Respondents were asked to define the likely timing of projects listed
in their pipeline.
1. Current Status of Project Plans
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
2. Current Status of Project Plans (U)
As with the overall view of project intentions seen in earlier charts showing Actual Vs Forecast, the
End User view of project schedules has become choppy and in this cycle of the survey, reflects a
decline in Active projects, and increase in At Risk projects and therefore a decline in the index.
3. Current Status of Project Plans (D&C)
As per previous reports, the interpretation of this indicator and the disconnect from the end user
data leads towards the conclusion that capacity is being built in the D&C funnel remains consistent,
albeit at a lesser rate (spread). More projects are visible to them but are scheduled for deployment
over a longer period of time (vs a short deployment that is subsequently pushed out).
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Market Pulse: #10 March 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
4. Current Status of Project Plans (B&S)
The Buy and Sell segment has in the recent past, aligned with the general direction of the survey,
however on this occasion reflects a more positive view of project schedule.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
5. Current Status of Project Plans (ANZ)
Total Market
Design & Construct
Comments from the past report hold true, although the AU index has flattened: This revised format
offers a better insight into the movements in the market. From the extreme peak of anxiety in late
2008 and early 2009, the projects at risk have steadily declined until mid 2011. This period more or
less aligned with the initial debt crisis in the US and the subsequent media frenzy that accompanied
that story. General tightening of funding saw a jump in project delays reflected in the "at risk"
projects. The total market has returned a steady decline in the at risk projects from that point, but
Design and Construct indicates a significant shift in the last 6 months. This is consistent with
anecdotal evidence in the market where D&C firms have only just started to hire again after a period
of downsizing and layoffs.
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Market Pulse: #10 March 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
6. Current Status of Project Plans (SEA)
Total Market
Design & Construct
Unlike the ANZ market, South East Asian respondents have indicated that project have remained "at
risk" at relatively high levels since 2008 / 2009.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
7. Current Status of Project Plans (Enterprise)
Enterprise as a segment is comprised of the following market segments; IT Services (Buy and Sell),
BFSI, Government, Datacom, Infra Services (Design & Construct), Education, Healthcare, Broadcast &
Communications, Other.
8. Current Status of Project Plans (Telecom)
Previous disconnect with Enterprise has continued however unlike the past survey in October, the
March edition reflects a positive outcome for the telecom segment.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
9. Current Status of Project Plans (Industrial)
Industrial as a segment is comprised of the following market segments; Manufacturing, Energy &
Utilities, Transportation, Other.
Economic Outlook: Impact
Respondents were asked to rate the impact of Asia's economic conditions on the business prospects
of their company in the near future. This is a five point scale comprised of the following
descriptions; Very Helpful, Helpful, Neutral, Harmful, Very Harmful. The following charts select the
top 2 and bottom 2 scores (eliminating neutral) and assigns "active" and "at risk" categorizations
respectively.
1. Outlook Index
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
2. Economic Outlook: Impact by Geography
Australia & New Zealand
South East Asia
Over the past 9 surveys, the "active" sentiment for Asia as a whole has remained fairly stable
(exception of H1 2009) with movement within a modest 7% window of variation. The overall index
remains quite positive (high) with a solid (broad) spread between "active" and "at risk", in short the
decline in the index should be considered relative to the historical condition illustrated. Further to
this, the current overall index is 12% over the historical average.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
3. Economic Outlook: Impact by Role
End Users
Design & Construct
Further evidence of the deeper insight the D&C segment has into the underlying condition of the
market. This is consistent with the previous data relating to project funnels and schedules.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Business Performance
Respondents were asked to indicate how over the next 6 months, they expect their company's
overall performance will change. This is a five point scale comprised of the following descriptions; It
will improve very much, It will improve, It will remain the same, It will worsen, It will worsen very
much. The following charts select the top 2 and bottom 2 scores (eliminating neutral) and assigns
"active" and "at risk" categorizations respectively.
1. Business Performance Index
2. Business Performance by Geography
Australia & New Zealand
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Business Performance by Geography continued
South East Asia
3. Business Performance by Role
End Users
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Business Performance by Role continued
Design & Construct
4. Business Performance by Industry
Enterprise
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Business Performance by Industry continued
Telecom
Industrial
Over the past 9 surveys, the "active" sentiment for Asia as a whole has remained fairly stable
(exception of H1 2009) with movement within a 14% window of variation. The overall index remains
quite positive (high) with a solid (broad) spread between "active" and "at risk", in short the decline in
the index seen in the past survey has been short lived. Further to this, the current overall index is 7%
above the historical average.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
CAPEX
Respondents were asked to indicate how over the past 6 months they have managed CAPEX activity.
This is a six point scale comprised of the following descriptions; Accelerate Projects, No Change,
Delay by 3 months, Delay by 6 months, Delay by 9 months or more, Downsize. The following charts
note respondents who selected "Accelerate Projects or No Change" as "active" and delay or
downsize responses as "at risk".
1. CAPEX Index
2. CAPEX by Geography
Australia & New Zealand
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
CAPEX by Geography continued
South East Asia
3. CAPEX by Role
End User (Asia)
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
CAPEX by Role continued
End User (ANZ)
End User (SEA)
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
CAPEX by Role continued
Design & Construct (Asia)
Design & Construct (ANZ)
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
CAPEX by Role continued
Design & Construct (SEA)
4. CAPEX by Industry
Enterprise
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
CAPEX by Industry continued
Telecom
Industrial
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
DCIM
Three new questions were presented to respondents in the 9th edition that relate to DCIM. A
preamble was provided to frame the subsequent question set as follows; DCIM (Data Centre
Infrastructure Management) is a relatively new focus in our market. It offers business the
opportunity to truly optimize infrastructure through the structural linking and alignment of the
dynamic application core and the essential support infrastructure. This leads to improved OPEX,
reduced energy consumption, improved Uptime and greater utilization of critical infra. Q1) Has your
business deployed (or been involved in the deployment of) DCIM solutions in the past 6 months?
Q2) Do you intend to pursue (directly or on behalf of clients) DCIM opportunities in the next 6
months? Q3) Is there sufficient information from vendors and partners on this topic to enable
informed decisions?
-
DCIM Informed Decisions

H2 2012

H1 2013
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
IT&C Concerns
As per previous surveys, respondents were asked to indicate their top three worries / concerns /
challenges.
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Market Pulse #9 Press Release
Emerson Network Power Survey Suggests Asia Data Centre Market Behavior is Changing
Investment on the rise as infrastructure options expand
Manila, – January 30th, 2013 – Emerson Network Power, a business of Emerson (NYSE:EMR) and a
global leader in maximizing availability, capacity and efficiency of critical infrastructure, has released
the findings of its 9th bi-annual Market Pulse Survey which point to an interesting change in the
nature of the data centre market in Asia
Based on feedback from ICT professionals throughout Asia, the Emerson Network Power Market
Pulse survey periodically ‘checks the pulse’ of technology users, buyers, sellers and designers with
regards their market outlook, project forecasts, and general optimism (or pessimism) in the market.
According to Gene Hayden, VP of sales for Emerson Network Power in Asia, the results of this survey
uncover a very definite trend not only in the data centre infrastructure market but also the broader
technology market: long-term crest and troughs have been replaced with shorter terms hikes and
spikes.
“The market seems to be contracting and expanding at much shorter intervals, which has a ripple
effect on almost every aspect of the industry,” says Hayden.
“Gone are the days when steady market rises and falls were the norm; today’s market is challenging
the status quo. Project cycles are getting shorter, and user expectations are changing as a result. The
rapid uptake of mobile technologies, and the potential to defer significant compute power to the
cloud, means determination of requirements for future capacity will require a fundamental shift in
mindset.”
Nowhere is this change more evident than on the summary chart of results from all nine Market
Pulse surveys. Most of the gains from the previous survey (March 2012) have retreated, with the
important exception of project schedules.
“If I read the index the same way I did two or three years ago I’d be less optimistic than I am now,”
says Hayden. “The market is not slowing down, it’s compressing. If we look at the responses from
the Design and Construct (D&C) segment, there is a generally positive view of the market in the
short term, and this segment has traditionally been the most indicative of future market trending.
“What we’re seeing points very strongly to the need for fluidity in infrastructure. Yes there will be
rapid contractions just as often as escalations in demand, but companies can’t just stop investing. If
they do, they risk losing their competitive advantage. Likewise vendors that can’t match this fluidity
in the solutions they offer will fall behind.
There is other evidence in the market, outside the Market Pulse survey, that corroborates these
results. Last month McKinsey & Company published its “Economics Conditions Snapshot” report,
noting “the latest results indicate…executives broadly believe that demand for their companies’
products or services – as well as their companies’ profits – will increase in the next six months,
despite their concern about sluggish global and domestic demand.”
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IT&C Market Pulse
Bi Annual poll IT&C Infrastructure Professionals
March 2013
Nowhere is this trend more evident than in the Infrastructure Forecast results from the D&C
segment.
Unlike end-users, D&C (mainly contractors) have visibility into future project pipelines and
underlying market conditions, and continue to build project funnels.
"This shortening of the market cycle can further impact the types of solutions our customers need
and as a result we're seeing different technologies becoming more popular for infrastructure
projects," says Hayden.
The first of these is containerized (modularized) infrastructure. While this technology is not
necessarily new, it has only recently started picking up pace as its two strongest features are now
finding traction in this fluid market. Rapid deployment (as well as portability and modularization)
and a lower OPEX driven largely by the simpler management of capacity in both directions (activate
and deactivate) are driving increased interest.
In Australia, Emerson Network Power containerized modular infrastructure has been used to
expedite the rollout of one of the largest infrastructure projects in the country’s history: the National
Broadband Network.
“The second is the rapidly developing DCIM (Data Centre Infrastructure Management) sector.
Whereas containerized data centers address the need for fluidity via easily recognizable
infrastructure building blocks, DCIM infuses the entire IT&C ecosystem in a way that optimizes
current infrastructure but also enables visibility and planning for future requirements,” says Hayden.
“DCIM affords business executives the opportunity to be less concerned with the nuts and bolts of
what they don’t have and more concerned about what can be done with what they do have. If
anything I expect to see more of this approach to infrastructure investment, especially if the trends
captured in the latest survey persist.” Click here to read the report in full.
About Emerson Network Power
Emerson Network Power, a business of Emerson (NYSE:EMR), delivers software, hardware and
services that maximize availability, capacity and efficiency for data centers, healthcare and industrial
facilities. A trusted industry leader in smart infrastructure technologies, Emerson Network Power
provides innovative data center infrastructure management solutions that bridge the gap between
IT and facility management and deliver efficiency and uncompromised availability regardless of
capacity demands. Our solutions are supported globally by local Emerson Network Power service
technicians. Learn more about Emerson Network Power products and services at
www.EmersonNetworkPower.com.
About Emerson
Emerson (NYSE: EMR), based in St. Louis, Missouri (USA), is a global leader in bringing technology
and engineering together to provide innovative solutions for customers in industrial, commercial,
and consumer markets around the world. The company is comprised of five business
segments: Process Management, Industrial Automation, Network Power, Climate Technologies, and
Commercial & Residential Solutions. Sales in fiscal 2012 were $24.4 billion. For more information,
visit
www.Emersom.com
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March 2013
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