SABRINA V. HELM
ACADEMIC APPOINTMENTS
2008 – present Associate Professor (tenured in 2010)
The University of Arizona
Retailing and Consumer Sciences
2014 Visiting Researcher
Wuppertal Institute for Climate, Environment and Energy
2010 – 2013 PetSmart Professor;
Co-Director of the Consumers, Environment & Sustainability Initiative (CESI)
The University of Arizona
Retailing and Consumer Sciences
2009 – present Affiliated Faculty
The University of Arizona
Department of Marketing, Eller College of Management
2009 – present Affiliated Faculty
The University of Arizona
Institute of the Environment
2005 – 2008 Professor of Strategic Marketing (tenured in 2006)
Witten/Herdecke University, Germany
Department of Business and Economics
2005 Visiting Scholar
Thunderbird School of Global Management
Research Fellow of the German Research Foundation
2000 – 2005 Senior Lecturer and Postdoctoral Candidate
Düsseldorf University, Germany
1997 – 2000 Lecturer and Doctoral Student,
Düsseldorf University, Germany
EDUCATION
2004 Post doc (‘Doktor habil’) in Business Administration
2000 Ph.D. (‘Doktor rer. pol. ’) in Business Administration (Emphasis: Marketing)
1994 M.A. (‘Diplom’) in Business Administration
1991 B.A. (‘Vordiplom’) in Business Administration
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HONORS AND AWARDS
2004 to 2008 Travel grants, German Research Foundation (total: Euro 12,500)
2005 Research Fellow, German Research Foundation
1997 to 2005 Travel awards Konrad-Henkel Foundation (total: $23,000)
2001 Research Fellow, Konrad-Henkel Foundation / University of Victoria, Canada
2000 Goethe Dissertation Award for the best dissertation in 1999-2000
2000 Nominated (second rank) for Dissertation Award of the German Marketing
Association 2000
1994 Henkel Graduate Student Award for outstanding academic achievements in
business studies
1993 Erasmus Fellowship of the European Union
PUBLICATIONS
Refereed Journal Publications
1. Helm, S.V., & Oezergin, B. (2015). Service Inside: The Impact of Ingredient Service Branding on
Quality Perceptions and Behavioral Intentions. Industrial Marketing Management (in print).
2. Garnefeld, I., Eggert, A., Helm, S.V., & Tax, S. (2013). Growing Existing Customers’ Revenue Streams
through Customer Referral Programs. Journal of Marketing. 77, 17-32.
3. Helm, S.V. (2013). How Corporate Reputation Affects Customers’ Reactions to Price Increases.
Journal of Revenue and Pricing Management. 12, 402-415.
4. Helm, S.V. & Tolsdorf, J. (2013) How Does Corporate Reputation Affect Customer Loyalty in a
Corporate Crisis? Journal of Contingencies and Crisis Management. 21, 144-152.
5. Helm, S.V. (2012). A Matter of Reputation and Pride: Associations Between Perceived External
Reputation, Pride in Membership, Job Satisfaction and Turnover Intentions. British Journal of
Management. 24, 542-556.
6. Helm, S.V. (2011). Determinants of Employees’ Perceived Reputation Building Ability. Journal of
Business Research. 64, 657-663.
7. Garnefeld, I., Helm, S.V., & Eggert, A. (2011). Walk Your Talk: An Experimental Investigation of the
Relationship between Word of Mouth and Communicators’ Loyalty. Journal of Service Research.
14, 93-107.
8. Helm, S.V., & Salminen, R. (2010). Basking in Reflected Glory: Using Customer Reference
Relationships to Build Reputation in Industrial Markets. Industrial Marketing Management, 39, 737743.
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9. Helm, S.V., & Gray, B. (2009). Corporate reputation as anticipated corporate conduct. Australasian
Marketing Journal, 17, 65-68.
10. Helm, S.V., Garnefeld, I., & Tolsdorf, J. (2009). Perceived Corporate Reputation and Consumer
Satisfaction – An Experimental Exploration of Causal Relationships. Australasian Marketing Journal,
17, 69-74.
11. Helm, S.V. (2007). One Reputation or Many? Comparing Stakeholders’ Perceptions of Corporate
Reputation. Corporate Communications, 12, 238-254.
12. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). Bonding Customers by Referral? Marketing ZFP, 29,
235-247 (in German).
13. Helm, S.V. (2007). The Role of Corporate Reputation in Determining Investor Satisfaction and
Loyalty. Corporate Reputation Review, 10, 22-37.
14. Helm, S.V., Rolfes, L., & Günter, B. (2006). Suppliers’ Willingness to End Unprofitable Customer
Relationships. European Journal of Marketing, 40, 366-383.
15. Helm, S.V. (2006). Exploring the Impact of Corporate Reputation on Consumer Satisfaction and
Loyalty. Journal of Customer Behaviour, 5, 59-80.
16. Helm, S.V. (2005). Designing a Formative Measure of Corporate Reputation. Corporate Reputation
Review, 8, 95-109.
17. Helm, S.V. (2004). Customer Valuation as a Driver of Relationship Dissolution. Journal of
Relationship Marketing, 3, 77-91.
18. Eggert, A., & Helm, S.V. (2003). Exploring the Impact of Relationship Transparency on Business
Relationships: A Cross-Sectional Study Among Purchasing Managers in Germany. Industrial
Marketing Management, 32, 101-108.
19. Helm, S.V. (2003). Calculating the Value of Customers’ Referrals. Managing Service Quality, 13,
124-133.
20. Helm, S.V. (2000). Viral Marketing - Establishing Customer Relationships by 'Word-of-Mouse'.
Electronic Markets, 10, 158-161.
Refereed Conference Articles
1. Helm, S.V., Renk, U., & Mishra, A. (2015). “Exploring the Relationship between Brand Pride, Brand
Identification and Brand Citizenship Behavior of Employees,” Proceedings of the AMA Winter
Marketing Educators’ Conference, San Antonio, TX.
2. Garnefeld, I., & Helm, S.V. (2015). “Referral Engineering in Service Markets: Initial Evidence and
Consumer Motivations,” Proceedings of the AMA Winter Marketing Educators’ Conference, San
Antonio, TX.
3. Van Riper, S., Stovall, T., & Helm, S.V. (2015). “Material Love in the Digital Age: Comparing
Perceived Consumer Value of Digital versus Physical Products,” Proceedings of the AMA Winter
Marketing Educators’ Conference, San Antonio, TX.
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4. Garnefeld, I., & Helm, S.V. (2014). “Engineered Customer Referrals: Prevalence and Antecedents,”
Proceedings of the 2014 AMS World Marketing Congress, Lima, Peru.
5. Wu, J., Bhappu, A.D., Helm, S.V., & Kun Song, S. (2013). “When Do Consumers Deliberately Buy
Counterfeits? The Role of Perceived Counterfeit Detection,” Proceedings of the AMA Summer
Marketing Educators’ Conference, Boston, MA.
6. Helm, S.V., & Oezergin, B. (2013). “Service Inside: The Impact of Ingredient Service Branding on
Quality Perceptions and Behavioral Intentions,” Proceedings of the AMA Winter Marketing
Educators’ Conference, Las Vegas, NV.
7. Wu, J., Bhappu, A., & Helm, S.V. (2012). “Surreptitious Counterfeit Consumers’ Rationale: The Role
of Desire and Perceived Counterfeit Detection,” Proceedings of the AMA/ACRA First Triennial
Conference, Seattle, WA.
8. Garnefeld, I., Eggert, A., Helm, S.V., & Tax, S. (2012). “Growing Existing Customers’ Profitability with
Customer Referral Programs,” Proceedings of the AMA Winter Marketing Educators’ Conference, St
Petersburg, FL.
9. Wu, J., Bhappu, A.D., & Helm, S.V. (2011). “Counterfeit Consumption: The Role of Consumers’
Perceived Likelihood of Counterfeit-Detection by Important Others,” ACR Asia-Pacific Conference,
Beijing, China.
10. Helm, S.V., & Tolsdorf, J. (2011). “How Does Corporate Reputation Impact Consumers’ Reactions to
Price Increases?”, Proceedings of the AMA Summer Marketing Educators Conference, San Francisco,
CA.
11. Wu, J., Bhappu, A.D., & Helm S.V. (2011). “A Goal-Striving Model for Consumers’ Deliberate
Counterfeit-Consumption Behavior,” Proceedings of the AMA Summer Marketing Educators
Conference, San Francisco, CA.
12. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2011). “All or Nothing at All – Referral Reward
Programs, Customer Retention and Reward Size,” Proceedings of the 40th EMAC Conference,
Ljubljana, Slovenia.
13. Helm, S.V., Garnefeld, I., Willach, A., & Kurze, L. (2011). “Customer Referral Programs –
Does Paying for Referrals Undermine the Positive Effects of Word of Mouth?”, Proceedings of the
AMA Winter Marketing Educators’ Conference, Austin, TX.
14. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2010). “Do Referral Reward Programs Enhance
Customer Loyalty? – Results of a Propensity Score Matching Study,” Proceedings of the AMA Winter
Marketing Educators’ Conference, Boston, MA.
15. Helm, S.V., & Willach, A. (2010). “Does Rewarding Referrals Affect Perceived Sender Credibility?”,
Proceedings of the AMA Winter Marketing Educators’ Conference, New Orleans, LA.
16. Helm, S.V. , & Willach, A. (2009). “The Credibility Effect of Paid vs. Non-Paid Referrals,” Proceedings
of the ANZMAC Conference, Melbourne, Australia.
17. Helm, S.V., & Tolsdorf, J. (2009). “The Impact of Corporate Crises on Customer Loyalty: Does
Corporate Reputation Cushion the Fall?”, Proceedings of the AMA Winter Marketing Educators’
Conference, Tampa, FL.
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18. Garnefeld, I., Helm, S.V., Tax, S., & Eggert, A. (2009). “Customer Referral Programs and Customer
Retention – Do Rewards Undermine the Retention Effect?”, Proceedings of the AMA Winter
Marketing Educators’ Conference, Tampa, FL.
19. Helm, S.V., Garnefeld, I., & Spelsiek, J. (2008). “Exploring the Causal Structure between Perceived
Corporate Reputation and Consumer Satisfaction – An Experimental Investigation,” Proceedings of
the Academy of Marketing Science, Vancouver, Canada.
20. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). “Caught by Your Own Recommendations,”
Proceedings of the AMA Summer Marketing Educators’ Conference, Washington, D.C.
21. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). “Assessing the Impact of Positive Word-of-Mouth on
its Sender: An Experimental Study in the Service Industry,” Proceedings of the Frontiers in Services
Conference, San Francisco, CA.
22. Eggert, A., Helm, S.V., & Garnefeld, I. (2007). “Positive Word-of-Mouth as Source of Customer
Loyalty,” Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.
23. Helm, S.V. (2006). “Common Grounds in the Perception of Corporate Reputation?
A Comparison of Three Stakeholder Groups,” Proceedings of the Reputation Institute’s Conference
on Reputation, Image, Identity, & Competitiveness, New York, NY.
24. Helm, S.V. (2006). “The Role of Corporate Reputation in Propelling Employee Pride and
Commitment,” Proceedings of the AOM-Conference, Atlanta, GA.
25. Helm, S.V. (2005). “Exploring the Impact of Corporate Reputation on Customer Satisfaction and
Loyalty,” Proceedings of the AMA Summer Marketing Educators’ Conference, San Francisco, CA.
26. Helm, S.V. (2005). “The Role of Corporate Reputation in Determining Investor Loyalty,”
Proceedings of the Reputation Institute’s Conference on Reputation, Image, Identity, &
Competitiveness, Madrid, Spain.
27. Helm, S.V., Rolfes, L., & Günter, B. (2005). “Dealing with Unprofitable Customer Relationships,”
Proceedings of the 34th EMAC Conference, Milan, Italy.
28. Helm, S.V. (2005). “Loyalty of Hybrid Stakeholders,” Proceedings of the 34th EMAC Conference,
Milan, Italy.
29. Helm, S.V. (2005). “Building Formative Construct Measures: The Example of Corporate
Reputation,” Proceedings of the AMA Winter Marketing Educators’ Conference, San Antonio, TX.
30. Helm, S.V., Günter, B., & Rolfes, L. (2004). “Unprofitable Customer Relationships: The Suppliers’
Perspective,” Proceedings of the 20th IMP Conference, Copenhagen, Denmark.
31. Helm, S.V. (2004). “Designing a Formative Measure of Reputation,” Proceedings of the Reputation
Institute’s Conference on Reputation, Image, Identity, & Competitiveness, Fort Lauderdale, FL.
32. Helm, S.V. (2004). “Monetizing the Intangible Values of Customers – The Example of Referrals,”
Proceedings of the AMA Winter Marketing Educators’ Conference, Scottsdale, AZ, pp. 79-85.
33. Helm, S.V. (2004). “Customers’ Role in Decreasing Value,” Proceedings of the AMA Winter
Marketing Educators’ Conference, Scottsdale, AZ, 137-138.
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34. Helm, S.V. (2002). “Calculating the Value of Referrals,” Proceedings of the 8th QUIS Conference,
Victoria, Canada, pp. 269-278.
35. Helm, S.V. (2002). “Customer Valuation-Based Dissolution of Relationships,” Proceedings of the
10th International Colloquium in Relationship Marketing (ICRM), Kaiserslautern, Germany,
pp. 169-187.
36. Eggert, A., & Helm, S.V. (2000). “Relationship Transparency in Business Markets: Conceptualisation
and Empirical Investigation,” Proceedings of the 16th IMP Conference, Bath, England,
pp. 1-13.
37. Helm, S.V. (1998). “Referrals in Industrial Markets - Some Backgrounds and Empirical Results,”
Proceedings of the 14th IMP Conference, Turku, Finland, pp. 509-528.
38. Helm, S.V., & Schlei, J. (1998). “Referral Potential - Potential Referrals,“ Proceedings of the 27th
EMAC Conference, Stockholm, Sweden, pp. 41-56.
39. Helm, S.V. (1998). “Customers’ Word-of-Mouth: Another Perspective of Service Quality
Communication,” Proceedings of the EIASM-Workshop ‘Quality Management in Services VIII’,
Ingolstadt, Germany.
40. Helm, S.V. , & Kuhl, M. (1997). “Quality Uncertainty and Customer Integration - The Vendor’s
Perspective,” Proceedings of the 13th IMP Conference, Lyon, France, pp. 239-261.
41. Helm, S.V. (1997). “Relational Uncertainty in Marketing - The Prospect of Integration,” Proceedings
of the Conference on ‘Uncertainty, Knowledge and Skill’, Hasselt, Belgium.
Scholarly Books & Monographs
1. Helm, S.V., Storck, C., & Liehr-Gobbers, K. (Eds.) (2011). Corporate Reputation Management, Berlin:
Springer.
2. Helm, S.V. (2007). Corporate Reputation and Stakeholder Loyalty. Wiesbaden: Gabler (in German).
3. Günter, B., & Helm, S.V. (Eds.) (2006). Customer Profitability, 3rd ed. Wiesbaden: Gabler (1st edition
2001) (in German).
4. Hausmann, A., & Helm, S.V. (Eds.) (2006). Customer Orientation in Cultural Organizations.
Wiesbaden: VS Verlag (in German).
5. Helm, S.V. (2006). Customer Referrals as a Marketing Instrument. Wiesbaden: Gabler (in German).
6. Helm, S.V., & Klar, S. (1997). Visitor Analysis and Museum Practise. Munich: Verlag Mueller-Straten
(in German).
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Chapters in Scholarly Books & Monographs
1. Lawry, C., & Helm, S.V. (2014). Curating the Creative Genius in Luxury Firms. In S. Reinecke, B.
Berghaus, & G. Müller-Stewens (Eds.), The Management of Luxury. St. Gallen: Thexis.
2. Günter, B., & Helm, S.V. (2014). Valuation of Customer Relationships in Business-to-Business
Markets. In K. Backhaus, & M. Voeth (Eds.), Business-to-Business Marketing, 2nd ed. Wiesbaden:
Gabler (in German).
3. Helm, S.V. (2013). Customer Loyalty and Customer Referrals. In M. Bruhn, & C. Homburg (Eds.),
Handbook Customer Loyalty Management, 7th ed. Wiesbaden: Gabler (in German).
4. Helm, S.V., & Klode, K. (2011). Challenges in Measuring Corporate Reputation. In S.V. Helm, C.
Storck, & K. Liehr-Gobbers (Eds.), Corporate Reputation Management, Berlin: Springer, p. 99-110.
5. Helm, S.V. (2011). Corporate Reputation – An Introduction to a Complex Construct. In S.V. Helm, C.
Storck, & K. Liehr-Gobbers (Eds.), Corporate Reputation Management, Berlin: Springer, p. 3-16.
6. Helm, S.V., Eggert, A., & Garnefeld, I. (2010). Modelling the Impact of Corporate Reputation on
Customer Satisfaction and Loyalty Using PLS. In V. Esposito, V. Vinzi, W.W. Chin, J. Henseler, & H.
Wang (Eds.), Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing
and Related Fields (pp. 515-534). Berlin/Heidelberg: Springer.
7. Helm, S.V., & Günter, B. (2010). Customer Valuation in the Context of CRM. In K. Wilde, & H.
Hippner (Eds.), Customer Relationship Management, 2nd ed. (pp. 297-316). Wiesbaden: Gabler (in
German).
8. Helm, S.V. (2006). Customer Valuation – an Introduction to the Conceptual and Practical
Challenges of Evaluating Customer Relationships. In B. Günter, & S. Helm (Eds.), Customer
Valuation, 3rd ed. (pp. 3-38). Wiesbaden: Gabler (in German).
9. Helm, S.V. (2006). The Value of Customer Relationships from a Transaction Cost Perspective. In B.
Günter, & S. Helm (Eds.), Customer Valuation, 3rd ed. (pp. 109-130). Wiesbaden: Gabler (in
German).
10. Helm, S.V., Scheelen, M., & Günter, B. (2006). Customer Valuation in Multilevel Markets. In B.
Günter, & S. Helm (Eds.), Customer Valuation, 3rd ed. (pp. 399-421). Wiesbaden: Gabler (in
German).
11. Helm, S.V., & Hausmann, A. (2006). Customer Orientation in Cultural Industries: An Introduction. In
A. Hausmann, & S. Helm (Eds.), Customer Orientation in Cultural Industries (pp. 13-27). Wiesbaden:
VS Verlag (in German).
12. Helm, S.V., & Kuhl, M. (2006). Referral Marketing: Effectiveness and Applications in Cultural
Industries. In A. Hausmann, & S. Helm (Eds.), Customer Orientation in Cultural Industries
(pp. 171-183). Wiesbaden: VS Verlag (in German).
13. Helm, S.V. (2005). Development of a Formative Measurement Model for the Construct of
Corporate Reputation. In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbook Partial
Least Squares-Path Modelling (pp. 241-254). Stuttgart: Schaeffer-Poeschel.
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14. Eggert, A., Fassott, G., & Helm, S.V. (2005). Modelling Moderating and Mediating Effects Using PLS.
In F. Bliemel, A. Eggert, G. Fassott, & J. Henseler (Eds.), Handbook Partial Least Squares-Path
Modelling (pp. 101-116). Stuttgart: Schaeffer-Poeschel.
15. Helm, S.V. (2004). Valuation of Customer Relationships in Business-to-Business Marketing. In K.
Backhaus, & M. Voeth (Eds.), Handbook Business-to-Business Marketing (pp. 457-480). Wiesbaden:
Gabler (in German).
16. Helm, S.V. (2004). Customer Referrals as a Component of Customer Valuation. In K. Wilde, & H.
Hippner (Eds.), Customer Relationship Management (pp. 319-336). Wiesbaden: Gabler (in German).
17. Helm, S.V. (2003). Termination of Business Relationships – the Supplier’s View. In M. Rese, A.
Soellner, & P. Utzig (Eds.), Relationship Marketing (pp. 45-70). Berlin/Heidelberg: Springer (in
German).
18. Helm, S.V. (2002). Customer Loyalty in Institutional Asset Management: A Conceptual Analysis. In
H. Mühlbacher, & E. Thelen (Eds.), New Developments in Services Marketing (pp. 57-75).
Wiesbaden: Gabler (in German).
19. Helm, S.V. (2001). Uncertainty in Integrative Service Development – An Analysis of the SupplierCustomer Interaction in Asset Management. In M. Bruhn, & B. Stauss (Eds.), Yearbook Services
Management (pp. 67-89). Wiesbaden: Gabler (in German).
20. Helm, S.V., Günter, B., & Schlei, J. (2000). Competitive Advantages through Customer Feedback. In
J. Meyer (Ed.), Yearbook of Research in SMEs (pp. 183-198). Munich: Vahlen (in German).
21. Helm, S.V. (2000). Customer Referrals – Source and Result of Customer Loyalty Management in
Services. In M. Bruhn, & B. Stauss (Eds.), Yearbook Services Management (pp. 103-130).
Wiesbaden: Gabler (in German).
Articles in Non-Refereed Journals
1. Eggert, A., & Helm, S.V. (2000). “Determinants of Referrals: Customer Satisfaction or Customer
Loyalty?“. Der Markt, 39, 63-72 (in German).
2. Helm, S.V. (2000). “How to use customers as salesmen“. Absatzwirtschaft, 43, 60-65 (in German).
Manuscripts in revision or under review
1. Helm, S.V., Renk, Uwe & Mishra, A. My Brand and Me: Exploring Employees’ Brand Identification
and Brand Pride, submitted to European Journal of Marketing (invited for revision).
2. Stovall, T., Van Riper, S., Ligon, T. & Helm, S.V. Reconceptualizing Ownership: How Consumers
Make Sense of Their Digital Possessions. Submitted to Journal of Consumer Behavior.
3. Helm, S.V., Serido, J., Ligon, V.K., Ahn, S., & Shim, S.: A Strain on Purse and Earth: Materialism,
Financial and Environmental Coping, and Well-Being Among Young Adults. Submitted to Journal of
Consumer Affairs.
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Manuscripts in preparation
1. Helm, S.V. & Garnefeld, I. Customer Referral Programs – Does Paying for Referrals Undermine the
Positive Effects of Word of Mouth? Intended for Publication in: Journal of Service Research.
2. Helm, S.V., Mishra, A., & Shifren, R. Determinants and Consequences of Consumer Social
Responsibility in Water Use and Conservation. Intended for publication in: Journal of
Environmental Psychology.
3. Helm, S.V., & Mishra, A. A consumer value framework for residential adoption of solar energy
Intended for publication in: Journal of Business Research.
4. Helm, S.V., & Mishra, A. Barriers to residential adoption of solar energy alternatives: A comparison
of adopters and non-adopters. Intended for publication in: Journal of Environmental Psychology.
CONFERENCE PRESENTATIONS
1. Helm, S.V., Renk, U., & Mishra, A. (February 2015). Exploring the Relationship between Brand
Pride, Brand Identification and Brand Citizenship Behavior of Employees. In T. Brown, & V.
Swaminathan (Chairs), Marketing in a Global, Digital and Connected World. Paper presented at the
Winter Marketing Educators’ Conference of the American Marketing Association, San Antonio, TX.
2. Garnefeld, I., & Helm, S.V. (February 2015). Referral Engineering in Service Markets: Initial
Evidence and Consumer Motivations. In T. Brown, & V. Swaminathan (Chairs), Marketing in a
Global, Digital and Connected World. Paper presented at the Winter Marketing Educators’
Conference of the American Marketing Association, San Antonio, TX.
3. Van Riper, S., Stovall, T., & Helm, S.V. (February 2015). Material Love in the Digital Age: Comparing
Perceived Consumer Value of Digital versus Physical Products. In T. Brown, & V. Swaminathan
(Chairs), Marketing in a Global, Digital and Connected World. Paper presented at the Winter
Marketing Educators’ Conference of the American Marketing Association, San Antonio, TX.
4. Helm, S.V. (2014 September). Mindfulness of the Stone-Age Mind? Contrasting Evolutionary
Cognitive Biases and Mindfulness in the Context of Sustainable Consumption. Paper presented at
the International Conference on Consumer Research (ICCR), Bonn, Germany.
5.
Helm, S.V. (2014 September). Exploring the Concept of Mindfulness of Consumption. Paper
presented at the International Conference on Consumer Research (ICCR), Bonn, Germany.
6. Helm, S.V., Renk, U., & Mishra, A. (2014 September). Exploring Employees’ Brand Pride, Brand
Identification and Brand Citizenship Behavior. Paper presented at the Corporate Image and
Associations Research Group’s (CIARG) Conference, Amsterdam, Netherlands.
7. Garnefeld, I., & Helm, S.V. (2014 August). Engineered Customer Referrals: Prevalence and
Antecedents, Paper presented at the 2014 AMS World Marketing Congress, Lima, Peru.
8. Helm, S.V., & Oezergin, B. (2013 February). Service Inside: The Impact of Ingredient Service
Branding on Quality Perceptions and Behavioral Intentions. In A. Rindfleisch, & J. Burroughs (CoChairs), Challenging the Bounds of Marketing Thought. Paper presented at the Winter Marketing
Educators’ Conference of the American Marketing Association, Las Vegas, NV.
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9. Helm, S.V. (2012 June). The Role of Marketing in Degrowth. Paper presented at the 37th
Conference of the Macromarketing Society, Berlin, Germany.
10. Garnefeld, I., Eggert, A., Helm, S.V., & Tax, Stephen S. (2012 February). Growing Existing
Customers’ Profitability with Customer Referral Programs. In S. Bhardawaj, & J. Hulland (Chairs),
Marketing Theory and Applications. Paper presented at the Winter Marketing Educators’
Conference of the American Marketing Association, St. Petersburg, FL.
11. Helm, S.V., & Tolsdorf, Julia (2011 August). How Does Corporate Reputation Impact Consumers’
Reactions to Price Increases?. In C. Noble, & S. Noble (Chairs), Delivering Value in Turbulent Times.
Paper presented at the Summer Marketing Educators’ Conference of the American Marketing
Association, San Francisco, CA.
12. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2011 May). All or Nothing at All – Referral Reward
Programs, Customer Retention and Reward Size. In M. Jakovec Brencic (Chair), The day after –
inspiration, innovation, implementation. Paper presented at the 40th EMAC Conference, Ljubljana,
Slovenia.
13. Helm, S.V., Garnefeld, I., Willach, A., & Kurze, L. (2011 February). Customer Referral Programs –
Does Paying for Referrals Undermine the Positive Effects of Word of Mouth? In R. Srinivasan, & L.
McAlister (Chairs), Looking Back, Looking Forward: Shaping the Future of Research in Marketing.
Paper presented at the Winter Marketing Educators’ Conference, Austin, TX.
14. Helm, S.V. , & Willach, A. (2010 February). Does Rewarding Referrals Affect Perceived Sender
Credibility?. In M.K. Brady, & M.D. Hartline (Chairs), Marketing 2010: Strategies and Solutions
for a Tumultuous Economy. Paper presented at the Winter Marketing Educators’ Conference of the
American Marketing Association, New Orleans, LA.
15. Garnefeld, I., Helm, S.V., Eggert, A., & Tax, S. (2010 August). Do Referral Reward Programs Enhance
Customer Loyalty? – Results of a Propensity Score Matching Study. In E. Iyer, & R.A. Coulter
(Chairs), Marketing 2010: The Role of Marketing in Creating Customer Value and Enhancing Societal
Welfare. Paper presented at the Winter Marketing Educators’ Conference of the American
Marketing Association, Boston, MA.
16. Helm, S.V., & Tolsdorf, J. (2009 February). The Impact of Corporate Crises on Customer Loyalty:
Does Corporate Reputation Cushion the Fall?. In K. Reynolds, & C. White (Chairs), Excellence in
Marketing Research - Striving for Impact. Paper presented at the Winter Marketing Educators’
Conference of the American Marketing Association, Tampa, FL.
17. Garnefeld, I., Helm, S.V., Tax, S., & Eggert, A. (2009 February). Customer Referral Programs and
Customer Retention – Do Rewards Undermine the Retention Effect?”. In K. Reynolds, & C. White
(Chairs), Excellence in Marketing Research - Striving for Impact. Paper presented at the Winter
Marketing Educators’ Conference of the American Marketing Association, Tampa, FL.
18. Garnefeld, I., Helm, S.V., Tax, S., & Eggert, A. (2009 June). Referral Reward Programs and
Recommender Retention – Does Reward Size Matter?. Paper presented at the 11th QUIS (Quality in
Services) Conference, Wolfsburg, Germany.
19. Helm, S.V., & Willach, A. (2009 December). The Credibility Effect of Paid vs. Non-Paid Referrals. In
D. Tojib (Ed.), Sustainable Management and Marketing, Proceedings of the Australian and New
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Zealand Marketing Academy (ANZMAC) Conference 2009. Paper presented at the annual
conference of the ANZMAC, Melbourne, Australia.
20. Helm, S.V., & Spelsiek, J. (2008 September). Cushioning the Fall: The Effect of Corporate Reputation
on Consumer Loyalty in Times of Crises. Paper presented at the 4th International Colloquium of the
Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, Atlanta,
GA.
21. Helm, S.V. (2008 September). Internal Reputation Building: Concept and Determinants. Paper
presented at the 4th International Colloquium of the Academy of Marketing’s Brand, Corporate
Identity and Reputation Special Interest Group, Atlanta, GA.
22. Helm, S.V., & Salminen, R. (2008 May). Basking in Reflected Glory: Using Customer Reference
Relationships to Build Reputation in Industrial Markets. Paper presented at the Corporate Image
and Associations Research Group’s (CIARG) Conference, Vancouver, Canada.
23. Helm, S.V., Garnefeld, I., & Spelsiek, J. (2008 May). Exploring the Causal Structure between
Perceived Corporate Reputation and Consumer Satisfaction – An Experimental Investigation. In
Proceedings of the Annual Conference of the Academy of Marketing Science. Paper presented at the
annual AMS conference, Vancouver, Canada.
24. Eggert, A., Helm, S.V., & Garnefeld, I. (2007 May). Positive Word-of-Mouth as Source of Customer
Loyalty. In H.Ö. Engilbertson (Ed.), Proceedings of the 36th European Marketing Academy
Conference (EMAC). Paper presented at the annual conference of the EMAC, Reykjavik, Iceland.
25. Eggert, A., Helm, S. V., & Garnefeld, I. (2007 June). Assessing the Impact of Positive Word-of-Mouth
on its Sender: An Experimental Study in the Service Industry. In Proceedings of the Frontiers in
Services Conference. Paper presented at the annual Frontiers in Services conference of the
American Marketing Association, San Francisco, CA.
26. Eggert, A., Helm, S.V., & Garnefeld, I. (2007 August). Caught by Your Own Recommendations. In
Mohr, J., & Fisher, R. (Chairs), Enhancing Knowledge Development in Marketing. Paper presented at
the Summer Marketing Educators’ Conference of the American Marketing Association,
Washington, D.C.
27. Helm, S.V., Eggert, A., & Garnefeld, I. (2007 December). Assessing the Impact of Positive Word-ofMouth on its Sender: An Experimental Study in the Service Industry. In M. Thyne (Ed.), 3Rs Reputation, Responsibility & Relevance, Proceedings of the Australian and New Zealand Marketing
Academy (ANZMAC) Conference 2007. Paper presented at the annual conference of the ANZMAC,
Dunedin, New Zealand.
28. Jalkala, A., Salminen, R.T., & Helm, S.V. ( 2007 December). Reference Value of Customer
Relationships. In M. Thyne (Ed.), 3Rs - Reputation, Responsibility & Relevance, Proceedings of the
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007. Paper presented at
the annual conference of the ANZMAC, Dunedin, New Zealand.
29. Helm, S.V. (2006 May). Common Grounds in the Perception of Corporate Reputation?
A Comparison of Three Stakeholder Groups. In Reputation Institute (Ed.), Proceedings of the 10th
International Conference on Corporate Reputation, Image, Identity, and Competitiveness. Paper
presented at the Reputation Institute’s annual conference, New York, NY.
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30. Helm, S.V. (2006 August). The Role of Corporate Reputation in Propelling Employee Pride and
Commitment. In AOM Annual Meeting Proceedings. Paper presented at the annual conference of
the Academy of Management, Atlanta, GA.
31. Helm, S.V. (2005 February). Building Formative Construct Measures: The Example of Corporate
Reputation. In Seiders, K., & Voss, G. (Chairs), Marketing Theory and Applications. Paper presented
at the Winter Marketing Educators’ Conference of the American Marketing Association, San
Antonio, TX.
32. Helm, S.V. (2005 May). The Role of Corporate Reputation in Determining Investor Loyalty. In
Reputation Institute (Ed.), Proceedings of the 9th International Conference on Corporate Reputation,
Image, Identity, and Competitiveness. Paper presented at the Reputation Institute’s annual
conference, Madrid, Spain.
33. Helm, S.V., Rolfes, L., & Günter, B. (2005 May). Dealing with Unprofitable Customer Relationships.
In G. Troilo (Ed.), Proceedings of the 34th European Marketing Academy Conference (EMAC). Paper
presented at the annual conference of the EMAC, Milan, Italy.
34. Helm, S.V. (2005 May). Loyalty of Hybrid Stakeholders. In G. Troilo (Ed.), Proceedings of the 34th
European Marketing Academy Conference (EMAC). Paper presented at the annual conference of
the EMAC, Milan, Italy.
35. Helm, S.V. (2005 August). Exploring the Impact of Corporate Reputation on Customer Satisfaction
and Loyalty. In Walker, B.A., & Houston, M.B. (Chairs), Enhancing Knowledge Development in
Marketing. Paper presented at the Summer Marketing Educators’ Conference of the American
Marketing Association, San Francisco, CA.
36. Helm, S.V., Günter, B., & Rolfes, L. (2004 September). “Unprofitable Customer Relationships: The
Suppliers’ Perspective”, in Proceedings of the 20th IMP Conference, Copenhagen, Denmark.
37. Helm, S.V. (2004 May). “Designing a Formative Measure of Reputation”, in Proceedings of the
Reputation Institute’s Conference on Reputation, Image, Identity, & Competitiveness, Fort
Lauderdale, FL.
38. Helm, S.V. (2004 February). “Monetizing the Intangible Values of Customers – The Example of
Referrals”, in Proceedings of the AMA Winter Marketing Educators’ Conference, Scottsdale, AZ, pp.
79-85.
39. Helm, S.V. (2004 February). “Customers’ Role in Decreasing Value”, in Proceedings of the AMA
Winter Marketing Educators’ Conference, Scottsdale, AZ, 137-138.
40. Helm, S.V. (2002 June). “Calculating the Value of Referrals”, in Proceedings of the 8th QUIS
Conference, Victoria, Canada, pp. 269-278.
41. Helm, S.V. (2002 September). “Customer Valuation-Based Dissolution of Relationships”, in
Proceedings of the 10. International Colloquium in Relationship Marketing (ICRM), Kaiserslautern,
Germany, pp. 169-187.
42. Eggert, A., & Helm, S.V. (2000 September). “Relationship Transparency in Business Markets:
Conceptualisation and Empirical Investigation”, in Proceedings of the 16th IMP Conference, Bath,
England, pp. 1-13.
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43. Helm, S.V. (1998 September). “Referrals in Industrial Markets - Some Backgrounds and Empirical
Results”, in Proceedings of the 14th IMP Conference, Turku, Finland, pp. 509-528.
44. Helm, S.V., & Schlei, J. (1998 May). “Referral Potential - Potential Referrals“, in Proceedings of the
27th EMAC Conference, Stockholm, Sweden, pp. 41-56.
45. Helm, S.V. (1998 May). “Customers’ Word-of-Mouth: Another Perspective of Service Quality
Communication”, in Proceedings of the EIASM-Workshop ‘Quality Management in Services VIII’,
Ingolstadt, Germany.
46. Helm, S.V. , & Kuhl, Matthias (1997 September). “Quality Uncertainty and Customer Integration The Vendor’s Perspective”, in Proceedings of the 13th IMP Conference, Lyon, France, pp. 239-261.
47. Helm, S.V. (1997 May). “Relational Uncertainty in Marketing - The Prospect of Integration”, in
Proceedings of the Conference on ‘Uncertainty, Knowledge and Skill’, Hasselt, Belgium.
INVITED RESEARCH PRESENTATIONS AND LECTURES (last five years)
1. Terry J. Lundgren Center for Retailing, University of Arizona, “Current Trends in Shopper Behavior
and Retailing” – October 8, 2014.
2. University of Wuppertal, Germany, Department of Business and Economics, “Consumer
Collaboration in the Sharing Economy” – December 11, 2013.
3. University of Duesseldorf, Germany, Department of Business and Economics, “Sustainability and
the Sharing Economy: Opportunities and Challenges for Business Innovation” – December 8, 2013
4. University of Wuppertal, Germany, Department of Business and Economics, “The Role of Services in
Increasing the Sustainability of Consumption” – June 6, 2012.
5. Drexel University, LeBow College of Business, “Reputational Spillover Effects: Investigating the
Interconnectedness of Industry, Retailer, Customer and Corporate Reputation” – April 23, 2012.
6. National Institute of Food and Agriculture, “Consumers, Environment and Sustainability” – March 8,
2012.
7. Arizona State University, Water Education Workshop, “Consumer Responsibility: What Does It
Mean and Who’s in Charge?” – June 28, 2011.
8. University of Bayreuth, Germany, Department of Law, Business and Economics, “Customer Referral
Campaigns and Customer Loyalty” – June 15, 2010.
9. University of Paderborn, Germany, Department of Business and Economics, “Instruments of
Customer Valuation and Management of Non-Profitable Customers” – June 10, 2010.
10. University of Klagenfurt, Austria, Department of Business and Economics, “Customer Referrals as a
Marketing Instrument – Conceptual Foundations and Practical Implications” – May 26, 2010.
11. University of Western Australia, Business School, “Does Rewarding Referrals Affect Perceived
Sender Credibility?” – December 26, 2009.
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12. Tucson Chapter of the American Marketing Association, “Understanding Consumers’ Word-ofMouth Behavior” – September 21, 2009.
13. University of Bayreuth, Germany, Department of Law, Business and Economics, “Customer Referral
Campaigns and Retention: Do Rewards Undermine the Retention Effect?” – July 14, 2009.
14. University of Paderborn, Germany, “Monetary and Non-Monetary Evaluation of Customer
Relationships” – June 28, 2009.
15. Vodafone, Duesseldorf, Germany, “Customer Referral Campaigns” – July 2, 2008.
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GRANTS (last five years)
Research Grants from Federal and State Agencies
01/14 – 12/16
Rebate Messaging for Water Conservation. Research grant. City of Tucson,
$28,774.00 (PI, 100%)
05/11 – 08/11
Residential Use of Solar Energy Alternatives. Research grant. Solar Energy Network
(UA-SEN), $18,609.96 (PI, 70%)
09/09 – 06/10
Water Resources Research Center, TRIF Funding; Seed funds for research related to
water conservation, $8,500 (PI, 100%).
05/10 – 06/11
Consumer Social Responsibility and Water Conservation. TRIF Research seed fund.
Water Resources Research Center, $9,250 (PI, 100%)
Competitive Grants from the University of Arizona
08/14 – 07/15
How does climate change adaptation-related stress and coping impact family
functioning and adaptation-related behaviors? Research Innovation Challenge Grant
competition, $7,000 (Co-PI, 30%)
06/11 – 07/12
Understanding the Human Dimension in Water Conservation:
The Example of Residential Adoption of Rainwater Harvesting. Faculty research seed
fund. The Institute of the Environment, $5,500 (PI, 100%)
05/11 – 05/13
INDV 102 – Consumers, Environment & Sustainable Consumption:
A Class and Research Project for The Next Generation of Wildcat Consumers. UA
Green Fund, $ 80,600 (Co-PI, 50%)
05/12
Unrestricted seed funds in support of CESI. The Institute of the Environment,
$25,000 (Co-PI, 50%)
01/12 – 06/12
OEP Grant. Funding to develop and deliver the online format of RCSC 150B1. $9,944
(Co-PI, 50%)
SERVICE
Editorships
2008 – 2009
Gray, B., & Helm, S.V. (2009). Corporate Reputation as Anticipated Corporate
Conduct. Guest editors for special issue of Australasian Marketing Journal, 17(2)
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Editorial Boards
2007 – present
Corporate Communications
Ad-hoc Reviewer for Scholarly Journals (one or more manuscripts during indicated years)
2008 – 2012
Australasian Marketing Journal
2015
British Journal of Management
2006 – 2013
Corporate Communications
2005
Corporate Reputation Review
2006 – 2009
DBW (Die Betriebswirtschaft; Premier German Business Journal)
2009, 2013
European Journal of Management
2003, 2014
European Journal of Marketing
2012
Journal of Marketing Communication
2003, 2009,
2015
Industrial Marketing Management
2014
Journal of Air Transport Management
2008, 2010,
2014
Journal of Brand Management
2008
Journal of Business Ethics
2014
Journal of Business Research
2010
Journal of Contingencies and Crisis Management
2008
Journal of Product & Brand Management
2011, 2014
Managing Service Quality
2011 – 2015
Journal of Service Research
2015
Long Range Planning
2008
Marketing Letters
2005, 2009
Marketing ZFP (Premier German Marketing Journal)
2014
Organization Studies
2006
Zfbf (Zeitschrift für betriebswirtschaftliche Forschung; Premier German Business
Journal)
2008 – 2010
ZfB (Zeitschrift für Betriebswirtschaft; Premier German Business Journal)
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Reviewer for Scholarly Conferences
2005, 2007,
2010, 2011
2004, 2005,
2009, 2012,
2013, 2014
2008
2007, 2009
1998, 2005
1997, 1998,
2000, 2004
2013
AMA: American Marketing Association Summer Marketing Educators’ Conference
AMA: American Marketing Association Winter Marketing Educators’ Conference
AMS: Academy of Marketing Science Conference
ANZMAC: Australian and New Zealand Academy of Marketing Conference
EMAC: European Marketing Association Conference
IMP: Industrial Marketing and Purchasing Conference
Macromarketing Conference
Discussant / Chair for Scholarly Conferences
2014
2008 – 2013
2012
2011
2007
2007
2007
2004, 2006
AMS World Marketing Congress
AMA: American Marketing Association Winter Marketing
Educators’ Conference
Macromarketing Conference
EMAC: European Marketing Academy
Pre-Conference Doctoral Consortium of ANZMAC
ANZMAC: Australian and New Zealand Academy of Marketing
Conference
ANZMAC: Australian/New Zealand Academy of Marketing
Conference
AMA: American Marketing Association Summer Marketing
Educators’ Conference
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Session Chair
Session Chair
Special Session
Chair
Session Chair
Advisor
Track Chair
(Branding)
Session Chair
Discussant
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University Service (past ten years)
The University of Arizona
2014 – present Strategic Planning and Budget Advisory Committee (SPBAC), elected member
2014 – present Faculty Advisory Board of the Center for Compassion Studies, member
2014
Search committee “ lecturer in retailing”, Chair
2013 – present Graduate Director, Retailing & Consumer Sciences Division
2012
Faculty Consultative Council, College of Agriculture & Life Sciences, member
2011 – present President’s Advisory Council for Environmental Sustainability (PACES), elected
member and representative of UA faculty for EcoOps
2011 – present Leadership team of EcoOps, elected member
2011
Search committee “Professor for Environmental Communication”, external member
2011
Faculty Advisory Board of the Institute of the Environment, member
2010 – 2011
Co-Chair Search Committee Assistant Professor
2010 – 2011
Chair of the ad hoc website committee
2009 – present Co-Director of “CESI - Consumer Environment & Sustainability Initiative”.
2009 – 2010
Search committee “Petsmart Endowed Chair”, member
2007 – 2009
Graduate committee, member
Witten/Herdecke University
2007 – 2008
President of the post doctoral committee and Director of the post doctoral program
2007 – 2008
President of the Ph.D. committees and Director of the Ph.D. program
2005 – 2008
Faculty board, member
2005 – 2008
Chair of teaching evaluations
2005 – 2007
Chair of public relations committee
2005 – 2007
Chair of ad-hoc corporate branding committee
2007
Ad-hoc corporate vision, mission and strategy committee, member
2006
Search committee “Professor of Human Resources and Organization”,
member
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TEACHING EFFECTIVENESS
Associate Professor of Retailing
THE UNIVERSITY OF ARIZONA
Student Mentoring
B.S. 2014
B.S. 2015
M.S. 2011
M.S. 2011
M.S. 2014
Ph.D. 2011
Ph.D. 2012
Ph.D. 2013
Ph.D. 2013
Ph.D. 2014
Ph.D. 2015
Ph.D. 2015
Ph.D. 2015
Ph.D. 2015
Guinevere Jagiello – Honors Thesis Advisor
Grace DeMers – Honors Thesis Advisor
Zeinou Toure – Masters Thesis Committee Member
JungHwa Hong – Masters Thesis Committee Member
Victoria Ligon – Masters Thesis Committee Member
Jiayun Wu – Dissertation Advisor
Anubha Mishra – Dissertation Committee Member
Charles Lawry – Dissertation Committee Member
Rena Shifren – Dissertation Advisor
Jennifer Andrews – Dissertation Committee Member
Sun Young Ahn – Dissertation Advisor
Brintha Subramaniam – Dissertation Advisor
Yahui Kuo – Dissertation Committee Member
Silvia Van Riper – Dissertation Committee Member
Graduate Courses 1
Semester
RCSC 666: Research on Consumers, Environment Fall 2011
& Sustainability
RCSC 696f: Academic Writing and Research
Fall 2011
Process
RCSC 696f: Academic Writing and Research
Spring 2009
Process
Undergraduate Courses 2
Semester
RCSC 400: Retail Strategy
RCSC 400: Retail Strategy
RCSC 340: Consumer Behavior in Retailing
RCSC 400: Retail Strategy
RCSC 340: Consumer Behavior in Retailing
RCSC 340: Consumer Behavior in Retailing
RCSC 340: Consumer Behavior in Retailing
Fall 2013
Spring 2013
Spring 2013
Fall 2012
Fall 2012
Spring 2012
Fall 2010
Semester
1
2
95%CI of Comp Group Mean: 4.16 – 4.49.
95%CI of Comp Group Mean: 3.92 – 4.12.
19
Enrollment
Mean
5
4.8
8
4.6
6
4.6
Enrollment
Mean
43
39
41
40
40
43
97
3.7
4.0
4.0
3.6
4.0
3.9
4.5
Enrollment
Mean
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RCSC 340: Consumer Behavior in Retailing
RCSC 451: Marketing Strategy
RCSC 340: Consumer Behavior in Retailing
RCSC 340: Consumer Behavior in Retailing
RCSC 340: Consumer Behavior in Retailing
Spring 2010
Spring 2010
Fall 2009
Spring 2009
Fall 2008
60
40
62
58
52
4.2
3.5
4.1
3.9
2.8
Professor of Strategic Marketing
UNIVERSITY OF WITTEN/HERDECKE 3
Student Mentoring
M.S. 2008
M.S. 2008
M.S. 2008
M.S. 2008
M.S. 2008
Ph.D. 2007
Ph.D. 2007
Ph.D. 2008
Ph.D. 2011
Ph.D. 2012
Ph.D. 2012
Ph.D. 2012
Ph.D. 2013
Tim Boeth – Masters Thesis Advisor
Anne Willach – Masters Thesis Advisor
Jan Holzapfel – Masters Thesis Advisor
Paul Dietze – Masters Thesis Advisor
Timm Tiller – Masters Thesis Advisor
Richard Pelz – Dissertation Committee Member
Ina Garnefeld – Dissertation Committee Member
Chirine Etezadzadeh – Dissertation Committee Member
Henrik Hautzinger – Dissertation Advisor
Julia Tolsdorf – Dissertation Advisor
Berrin Oezergin – Dissertation Advisor
Christian Klode – Dissertation Advisor
Uwe Renk – Dissertation Advisor
Ph.D. Courses
Seminar for Ph.D.-Students
(Methodological Issues, Marketing Research, Applications of Partial
Least Squares, Philosophy of Science)
Master Courses (Lectures/Seminars in English and German)
Customer Management
Marketing Profitability
Reputation and Crises Management: Project Seminar
Consumer Behavior and Analysis
Customer Management
Advanced Course in SPSS (Statistical Package for the Social Sciences)
Consumer Social Responsibility
Consumer Behavior and Analysis
Brand Repositioning: Project Seminar with Sinalco Germany
Marketing Profitability
Consumer Behavior and Analysis
3
Winter 2007/2008
Summer 2007
Winter 2006/2007
Summer 2006
Summer 2008
Summer 2008
Winter 2007/2008
Winter 2007/2008
Winter 2007/2008
Summer 2007
Summer 2007
Summer 2007
Winter 2006/2007
Winter 2006/2007
Summer 2006
Please note that Statistics for Overall Teaching Effectiveness are not available at the German universities I worked for.
20
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Customer Management
Referral Marketing: Project Seminar with NISSAN Germany
Summer 2006
Winter 2005/2006
Undergraduate Courses (Lectures/Seminars in English and German)
Foundations of Marketing (2 parallel courses)
Foundations of Production
Foundations of Marketing
Foundations of Production
Foundations of Marketing
Strategic Marketing and Marketing Management
Winter 2007/2008
Summer 2006
Summer 2006
Winter 2006/2007
Winter 2006/2007
Winter 2005/2006
Lecturer and Senior Lecturer Marketing
DÜSSELDORF UNIVERSITY
Ph.D. Courses
Seminars for Ph.D.-Students
(Methodological Issues, Marketing Research, Applications of Partial
Least Squares, Philosophy of Science)
Master Level (Lectures; in German)
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Principles of Marketing Management
Consumer Behavior
Consumer Behavior
Consumer Behavior
Innovation Marketing
Corporate Strategy and Corporate Development
Master Level (Seminars; in German and partly in English)
Corporate Communications
Project Seminar: Brand Management and New Product Development
Project Seminar: Marketing Research (Study on:
Ending Business Relationships; Multivariate Analyses)
Marketing Theory
Branding
Communication Strategy and Management
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Winter 2004/2005
Summer 2004
Winter 2003/2004
Summer 2003
Winter 2002/2003
Summer 2002
Winter 2001/2002
Summer 2001
Winter 2004/2005
Winter 2003/2004
Winter 2002/2003
Winter 2001/2002
Winter 1998/1999
Summer 2004
Summer 2003
Summer 2002
Winter 2002/2003
Winter 1999/2000
Summer 2004
Winter 2003/2004
Summer 2002
Summer 2001
Winter 2000/2001
Summer 2000
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Management of Business Relationships
Customer Management in the Business-to-Business Sector
Brand Management
Services Marketing
Project Seminar: Marketing Research (Study on:
Museum Marketing; Multivariate Analyses)
Buying Behavior in Consumer and Business Settings
Case Study Seminar in General Management
Project Seminar Marketing Research
Winter 1999/2000
Summer 1999
Winter 1998/1999
Summer 1998
Winter 1997/1998
Summer 1997
Winter 1996/1997
Winter 1995/1996
Master Level (Tutorials; in German)
Marketing Colloquium for Graduate Students
Marketing Colloquium for Graduate Students
Marketing Colloquium for Graduate Students
Marketing Colloquium for Graduate Students
Marketing Colloquium for Graduate Students
Winter 2004/2005
Winter 2003/2004
Winter 2002/2003
Winter 2001/2002
Summer 2001
Undergraduate Level (Tutorials; in German)
Principles of Marketing and Purchasing
Principles of Marketing and Purchasing
Principles of Marketing and Purchasing
Principles of Marketing and Purchasing
Principles of Marketing and Purchasing
Principles of Marketing and Purchasing
Winter 2004/2005
Winter 2001/2002
Winter 2000/2001
Winter 1999/2000
Winter 1998/1999
Winter 1997/1998
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Corporate University Education and Executive Education
Düsseldorf Business School, Executive MBA program (in English)
Market Analysis & Strategy
Business-to-Business Marketing and Relationship Marketing
Business-to-Business Marketing and Relationship Marketing
Business-to-Business Marketing and Relationship Marketing
Business-to-Business Marketing and Relationship Marketing
Business-to-Business Marketing and Relationship Marketing
November 2007
June 2007
June 2009
June 2010
June 2011
December 2013
Student Mentoring, Düsseldorf Business School
MBA 2012
MBA 2013
MBA 2014
Michael Doerschel – Masters Thesis Advisor
Theodor Simon – Masters Thesis Advisor
Tarek Elbasyouni – Masters Thesis Advisor
AOK Corporate University
Marketing Strategy and Management
Teach the Teacher: Marketing Principles (AOK Docents)
Marketing Strategy and Management
Marketing Strategy and Management
Marketing Principles (AOK Executives)
Marketing Strategy and Management
Marketing Strategy and Management
Marketing Strategy and Management
Marketing Strategy and Management
23
1998
1998
1999
2000
2000
2001
2002
2003
2004
SABRINA
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INDUSTRY EXPERIENCE
1995 –1996
Marketing Specialist and Project Manager
Regional Authority of North Rhine-Westphalia, Cologne, Germany
1994 – 1995
Project Manager and Marketing Assistant to the General Manager
Lindemann Factory, Düsseldorf, Germany
PRIVATE CONSULTING PRACTICE
Selected projects and clients
2009 Vodafone D2 Gmbh
Düsseldorf, Germany
2007 – 2008 GAE German Architects and Engineers
Dortmund, Germany
2002 – 2003 Henkel KGaA
Düsseldorf, Germany
1998 – 1999 Gildemeister AG
Bielefeld, Germany
1998 – 1999 Keller Executive Value Consultants
Düsseldorf, Germany
1997 – 1998 Stadtwerke Düsseldorf AG
Düsseldorf, Germany
24
Design of customer referral campaigns
strategic brand management
employee, customer, and investor
surveys, reputation management
strategy development
customer satisfaction and loyalty survey
and strategy development
Bonding Factors in Institutional Asset
Management
Conceptualization and Implementation
of a Complaint Management-System