THE JOB LINKAGE APPROACH TO COMMUNITY ECONOMIC DEVELOPMENT: A STUDY OF BOSTON'S PERMANENT JOBS HIRING AGREEMENTS by KERI B. S. LYNN LUNG Stanford University, 1980 Submitted to the Department of Urban Studies and Planning in Partial Fulfillment of the Requirements for the Degree of MASTER IN CITY PLANNING at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY June @ Keri 1985 Lynn Lung 1985 reproduce permission to author hereby grants to M. I. T. The thesis document in whole or to distribute copies of this and in part. Signature of Author__ Department of Urban Studies Cetiie by--Certifiedbbbbbbbbbbbbr. Accepted by _ _ VtDr. Ph Rotch Bern dJ. lip L. Planning, May 8, /d Frieden, Clay, o0 --..--.... ..... Thesis Supervisor ...... .. )CP Committee L EC s ' NST6I gC .JAA 1 303 Sc 1985 Chairman THE JOB LINKAGE APPROACH TO COMMUNITY ECONOMIC DEVELOPMENT: A STUDY OF BOSTON'S PERMANENT JOBS HIRING AGREEMENTS by :ERI LYNN LUNG Submitted to the Department of Urban Studies and Planning on May 8, 1985 in partial fulfillment of the requirements for the Degree of Master in City Planning ABSTRACT The paper presents a study of the City of Boston's permanent jobs hiring agreement program. Boston's program provides an example of the job linkage approach to community economic development: the strategy of linking downtown expansion or revitalization to jobs for city residents. The paper hiring evaluates Boston's permanent jobs describes and agreement program in order to guide the development of future job linkage programs in Boston and other cities. designed Boston's permanent jobs hiring agreement program is new provide private developers and employers to to induce minorities, women, and permanent jobs for Boston residents, Although low income persons in exchange for public subsidy. Boston's program is too new to permit a conclusive assessment of its success, five variables appear to be important: 1) the 2) the degree of type of industry that the employers are in; financial of 3) the amount involved; pressure political to and access retains; 4) the City's leverage the City project and 5) the size of the over the employers; control The importance of these and number of employers involved. more is tested in a case study of one of Boston's variables the employment successful permanent jobs hiring agreements: negotiated with the developers of the $540 million agreement Copley Place mixed-use development. to Boston's of the analysis, modifications As a result to permanent jobs hiring agreement program are recommended In closing, however, the make the program more successful. recognizes the limitations of the job linkage approach paper of to community economic development and presents an example the another strategy which cities may want to combine with job linkage approach. Thesis Supervisor: Title: Dr. Bernard J. Frieden Professor of City Planning TABLE OF CONTENTS I. INTRODUCTION II. OVERVIEW OF BOSTON'S PERMANENT JOBS HIRING AGREEMENTS III. A. History of Agreements............................... B. Role of the Neighborhood Development and Employment Agency (NDEA)............................. 10C: C. Description of Agreements........................... 12 D. Resultst 15 E. Factors That Seem to Influence Compliance........... CASE STUDY A. to Date..................................... 17 OF COPLEY PLACE PERMANENT JOBS HIRING AGREEMENT History of Project 1. Description of Copley Place Development.. h.......2 2. Plannino Process: Establishment of 8. 8 Nature of The "Front End" 2 Approac h ...... 23 Employment Goals........ ... .. 25 Agreement 1. Description of Documents................. 2. Role of the Liaison Committee............ Role of the NDEA......................... 27 .. 30 C. Hiring Process and Results to Date 1. Results to Date.......................... ....... u32 2. Hiring Process........................... ....... a35 D. E. Factors Influencing Compliance 1. Type of 2. Pol.itic al Industry................................37 .. a .. . 47 Financi alI .. a .. . 49 4. Control Over Employers.. .. a .. . 50 5. Size of Prosject and Empl oyers.. ........ Future Pressure. .. a . Comp liance........... . 52 53. 54 IV. CONCLUSION ................................. V. FOOTNOTES......... V1. BIBLIOGRAPHY............................................63 VII. INTERVIEWS..............................................65 59 ......... 4 INTRODUCTION The strategy of promoting inner-city community economic development expansion is a by linking downtown or revitalization fairly growing residents new but increasingly popular response cities. formalize Boston such a linkage designed to downtown growth spread to is the primarily its to discrimination residents in one of the benefits Boston's first counter and poverty in strategy by residents. Boston's the projects. Boston agreement of low income provide temporary, that many of the cities Boston's to programs phenomena]. and minority was designed opportunities for construction-related has recently developed a program the implementing job linkage program and to first created by publicly-subsidized downtown hiring district) to jobs for inner-city problems of unemployment nation's jobs (central business extends revitalization permanent the job jobs linkage strategy to the permanent jobs created by publicly-subsidized projects; a program with much greater potential benefits for Boston's residents. While in preliminary research cities the United States have recently implemented or are in process of programs related is indicates that other implementing job linkage programs, are directed only towards jobs. sparse, permanent Information especially temporary, the most of these construction on existing job linkage programs information jobs linkage programs. on Thus, the less common the purpose of this paper is to describe and evaluate Boston's permanent jobs hiring agreement program in order to guide the development of future job linkage programs in Boston and other cities. permanent jobs hiring agreement Boston's history roles; provide an overview of first. part of the paper will The of 3) success the program; 2) the actors involved and 4) the structure of the agreements; of Boston's the program to is program date. in and results the variables from individual that assessment affected identify success of 1) the the the degree of involved; 3) the amount 4) financial. leverage the City retains; control the employers; over project and employers in the order to 2) pressure and publicity In in paper compares industry that the employers are in; political and this Five variables appear to be important: agreements. type of have might Instead, agreements linkage it is still too new and the results too sparse to permit a conclusive of the success of the program. their although permanent jobs the nation, the the overall Unfortunately, one of the first programs to be established 1) program: order detail agreements: developers development. reveals that all employment the $540 Analysis five of size the the paper investigates the more successful permanent the of the involved. to test these variables, one of access to the City's and 5) of million jobs hiring agreement negotiated with Copley of the hiring results Place the mixed-use at Copley Place variables cited above were important in determining the success of the particular, the type crucial the employment been industry appears to have of In agreement. a This finding raises the question of whether factor. success of permanent jobs hiring agreements is more the of the result mix and employment needs of the occupational particular industries involved than a conscious effort on the part of employers to comply with the agreements. a general evaluation of with concludes jobs hiring agreements. 1) what is questions: permanent Boston's This evaluation is centered on three the goal of 2) the agreements; and 3) the Recommendations for improving the how accomplish agreements be improved. agreements follow directly from the analysis of the the success of paper do the might goal; this agreements inf].Lencing paper the the analysis of Copley Place, from Drawing the agreements. also recognizes the limitations however, the permanent Jobs hiring agreements, to the recommendations. 7 even if In factors closing, of the improved according OVERVIEW OF BOSTON'S PERMANENT JOBS HIRING AGREEMENTS HISTORY OF AGREEMENTS The concept of resident-preference subsidy hiring practises in originated in Coalition Boston and requiring employers in Boston to was exchange for the late 1970's when the organized under the slogan people." "Boston The Coalition consisted of and persistent discrimination of unions which public Boston Jobs for jobs community groups minority construction workers organized to blatant adopt counter local the construction had been generally excluding Boston residents 1 (white, minority, discriminatory princi pal period practises was the (HUD). major practices in In election) firms a Housing Boston determining this and Urban the Nixon Administration's these Boston primary federal funds in (under Mayor Kevin White) the construction hiring Boston. 1979, persuading administering role in these Boston during HUD had given the City of the City of Thus, Boston. Department of As a result of for responsibility over was heightened by the fact that federal new federalism plan, a Public outcry source of construction funds in Development had female). and the Boston Jobs Coalition was Mayor White successful (who was under the pressure to sign an Executive Order requiring of in re- construction working on projects funded by the City or with federal funds administered by the City to employ at least 50% residents, 25% minorities, and 8 10% women out of Boston the workforce for each construction trade the first city in became constitutionality Executive The construction unions challenged of this resident hiring Boston City Ordinance in October of Ordinances of The 1983 Chapter 1983 (Document 62: the quotas also be applied to the by City-funded or administered political 1983, 30). Boston Jobs Coalition had originally hiring the quota but was upheld by the U.S. Supreme Court in 2 1983 and was subsequently incorporated into a of created Boston Order February the the project. the United States to implement such a resident hiring quota. the involved in pressure for proposed that permanent jobs projects. However, permanent jobs hiring quotas was not as strong as for construction jobs because discrimination in permanent universal of the goals jobs hiring was neither were included in property revenue bonds) or developers subsidized (UDAG's) determined jobs the City's Industrial loans economic Development employers as development Finance Authority Development Corporation loans from federal since HUD's a condition for (BLDC). some receiving Urban Development Action Grants approval of these projects was by the number of jobs that would be 9 on (industrial jobs hiring agreements were also required of and as hiring several projects receiving leases and the Boston Local Permanent nor Although not part permanent publicly-subsidized from agencies--the Boston (BIDFA) blatant as in construction jobs hiring. 1983 Boston City Ordinance, public as partly created for unemployed, low income, for applied for, received, resulted pressure and jobs form of and administered by the City, public in the incorporation of Agency Employment hiring were UDAG's hiring resident Development The City of Boston's Neighborhood 1984, (NDEA) standardized an into agreements permanent these Initiative Employment any projects receiving (EIA) to be applied to all Agreement created the City's UDAG loan agreements. goals in many of In since the Boston residents, specifically HUD's Although not based on the number of jobs to be was approval and minority persons. public financial assistance in The Boston. NDEA developed the EIA in an attempt to rationalize the agreements and protect thus of arbitrariness included prior in agreements project basis, individual EIA to be applied to all ROLE OF THE The NEIGHBORHOOD City had been are to residents on negotiated an projects. DEVELOPMENT AND EMPLOYMENT Neighborhood Boston's AGENCY Development and (NDEA) was formed in 1982 when the City's the City's Agency merged and Employment Policy Agency. objectives goals the Whereas the NDEA set standard goals in the Development Neighborhood Boston's of Agency Employment Economic agreements. former the over complaints from City the provide employment with The NDEA's general opportunities and to promote housing and for neighborhood development. One of the NDEA's primary responsibilities is to and and placement establish administer 10 job training programs for economically disadvantaged and unemployed Boston service. In receives and Boston, insuring that the monitoring UDAG responsibility the NDEA was given primary Plan, Mgnagement the City's of As part for federal with compliance in action guidelines. affirmative for grants the administering Grant Action procedures City's the outlining Plan Management City 1983 HUD required In Develoment Urban an develop to City of City the funds for federal distributes adheres to federal grant requirements. the which since the NDEA is the agency addition, NDEA is responsible for the referral Exchange Jobs Boston the including residents, permanent project compliance with the jobs hiring agreements included in UDAG loan agreements. Within the NDEA, the monitoring Compliance and Enforcement Division, originally quotas. jobs hiring Enforcement Division and has taken over enforcing all of agreements, hiring Since November including 1983, the the Compliance and responsibility agreements prior to the development of the standard EIA. City agencies projects with the are still responsible for receiving public subsidy, NDEA in negotiating the negotiated Although other approval of these agencies cooperate permanent agreements which the NDEA will enforce. 11 the of jobs permanent the City's those established construction the 1979 Mayor's Executive Order to monitor monitoring of jobs hiring agreements is assigned to the Contract permanent by enforcement and jobs hiring DESCRIPTION OF AGREEMENTS The permanent jobs hiring agreements negotiated by BIDFA and BLDC prior to the development of the standard Employment Initiative resident were Agreement hiring (EIA) goal. of only a industrial Agreement" permanent (if the employers jobs negotiated agreements. resident Boston defined as in either loan agreements hiring agreements included to UDAG prior to the EIA incorporated and varying minority, loan a 50% female, the 198. construction jobs hiring Boston City Ordinance, quotas the permanent permanent workforce. total standard EIA now specifies "new goals of 50% Boston residents, females, in The goals do not apply to each occupation but to the hiring The revenue bonds) leased City-owned property). hiring goal established by the project's (if the income, contrast Jobs included economically disadvantaged (originally 4 and impact area resident goals. "CETA-eligible"), low/moderate In hiring Boston agreements employers and were employers received State-subsidized industrial or leases 50% Most of these BIDFA/BLDC negotiated with as "Memoranda included with an additional permanent 30% minorities, goal to jobs" and 50% be negotiated for These categories are 6 economically not disadvantaged persons. mutually exclusive: new employees can be counted many categories as they qualify for. apply to disadvantaged residents. all minorities, persons, Like the permanent 12 or as In addition, the goals females, whether in not jobs or they hiring economically are Boston agreements the hiring goals also apply negotiated prior to the EIA, the within employer to individual each The NDEA no the project. all include should the eliminated not workforce, longer targets impact residents because it now feels that the area impact area total project's The Boston. of to also has NDEA (originally category of low/moderate income required by HLD) because the maximum income levels set by HUD were so high that most projects far exceeded the low/moderate 7 goals. income hiring The goals for Boston residents, established in labor current minorities, and females the EIA were based on the City and statistics market of recent Boston's employment 8 -18% of the City of that felt NDEA created Boston's labor However, and respectively, the that (finance, insurance, real be likely the jobs new by minorities and females, since the current employment trends the type of indicated would force, 27% approximately 30% and 50% of Boston should be filled in respectively. sectors) and females represented Since minorities trends. industries expanding estate, in Boston and professional service likely to hire women but less to hire minorities, the NDEA expected that the 50% female hiring goal would be easy to relatively minority hiring goal attain the while 30%. In contrast would be more challenging. to the minority and female hiring goals, the NDEA established the 50. figure Boston resident hiring goal since only 37. of all jobs in as more of a target the City were currently manufacturing that most new firms were not in the indicated trends employment the and residents Boston by filled industries that traditionally employed Boston residents. provision "first-source" public Exchange for job referrals 10 days prior to any other required are employers the monitoring the EIA establishes a Boston residents, new employees, minorities, is developer the development, In workforce. total project's the case of efforts" incorporating include a the speculative required to "use best its abide by the EIA; to rent to tenants who will efforts" and apply only to the hiring goals categories, occupational Although employers are broken down by individual reports and females, economically disadvantage persons that were hired. these submit to hiring and workforce reports indicating the number quarterly of which in employment new and vacancies job addition, In positions. process all for advertising Jobs Boston in the project to use the employers requiring a includes also EIA The "best of encouragement written tenant compliance in the tenant leases. The inclusion City to be intended is EIA legall y speculative the developer of the project development) employer-initiated or the employer development). as long as the loan or lease is goals apply both the initial hiring due to expansion 14 (in the case of (in the case of Since the EIA remains effect to the by in the loan or lease agreement negotiated with subsequent through binding in effect, hiri ng or a an in the hiring period t urnover. and to However, the unlike the 1983 Boston City Ordinance for construction jobs, permanent jobs EIA does not specify sanctions (such provisions for the recovery of public funds), will as initiated be corrective action RESULTS Of requirement proving that the "best the projects involving 33 on employees. completed and had Unfortunately, all. of prior negotiated an analysis of agreements can new hired these hiring only 18 permanent 18 agreements were the standard EIA. included a 50% Boston resident for the agreements served as models and some of goal jobs July 1984, to the development of since each agreement However, permanent as of record at the NDEA were projects the EIA, has not been met. TO DATE agreements hiring this of is thus limited by the language of the loan or lease agreement and usually entails ef-forts" extent The necessary. the although "corrective action" operational procedures state that NDEA's or assistance as suspension of financial compliance non- for the hiring results from these earlier be useful in predicting the success of the EIA. Twelve of BIDFA and BLDC by agreements were negotiated and included only a 50% Boston resident hiring Five of the 18 agreements were negotiated by the NDEA goal. with the 18 earlier project federal developers or directly with UDAG loans and included minority, 15 employers female, and over low income persons hiring goals as well In addition, negotiated public by there as Boston is one permanent jobs hiring the NDEA on a project that financial resident goals. assistance. In this did agreement not case, involve the hiring agreement was included in a City-issued license. While are the majority of reported negotiated permanent the 18 agreements for which there hiring by BIDFA/BLDC, UDAG's, with 40% of the jobs filled Copley Place development alone. for the 1B agreements many of is agreements projects by Thus, indicate the filled receiving $540 million although the results that in aggregate prior to note that since these 18 to the EIA did not be reported by each employer difficult. to individual evaluate project require goal. agreements that hiring within a project, compliance the hiring goal, the smaller projects have not yet reached the negotiated Due agreements have exceeded the 50% Boston resident also important reSuLlts were 78% of the permanent jobs these agreements are from the five Under It results even it on is an project basis. to the variation in agreement requirements, the 18 projects with reported hiring results can only be compared by their As compliance with the 50% Boston resident of July 1984, only nine of the 18 hiring projects reported compliance with the 50% Boston resident hiring goal; the five 18 of target. projects had reached 75-90% of the target the projects had attained less than goal. four of goal 60% of and the There are many variables that could have contributed 16 The NDEA considers the to these different compliance rates. factors to be following or employer; developer My involved. own project compliance: the City's access to and control over agreements in variables. The interpretation order analysis Boston residents: service these of be also COMPLIANCE compliance industries most traditional with the which the hire to likely blue-collar manufacturing and of percentage industries that employ a high 10 resident the Given that workers. low-skilled sector low-paid, goal hiring importance 18 the the case study. INFLUENCE the type of employers were in employers compare will resident hiring goal were projects in Boston results hiring the variables will of of the nine projects found in All 50% TO the test to importance SEEM the of employers and industry that the the type of investigated more thoroughly in FACTORED THAT retained project the of following The in. are the the perhaps more important factor influencing another, reve aled over size the and employers; the with leverage the City financial of degree political the degree of project; publicity associated and pressure important: applies the to total workforce (not residents tend to be employed by in occupation) and that Boston low-paying, low-skilled positions., it follows that the higher the percentage industry of low-paying, or business, the more 17 low-skilled positions in likely the resident an hiring goal be met. wi.ll is found in by the agreements), income persons. sector +found contrast, most high although employers in five goal In persons. of the employers probably manufacturing do not employ a high percentage low of manufacturing firms that produce (for example, specialized rather than mass-produced products), difficulty persons, non-complying the that report not income low/moderate suggest results These did also these employers were in of some sector. have Boston 52-82% of the nine projects not found in compliance percentages skilled labor low/moderate manufacturing the income low/moderate Boston resident hiring the collectively 82% compliance reported hiring 75-93% and hiring The in residents with 62% Boston residents and hiring reported Copley at the employers hotels and many retail businesses) (two low low-paying, presumably to fill For example, positions. skilled do (even if they were not required to income" "low/moderate as classified persons of percentage high a hired also had Boston resident hiring goal the with compliance Place the employers by the finding that most of implied so The predominance of low-skilled jobs attaining the Boston resident and thus may hiring goal because Boston residents tend not to have adequate skills. variable Another that seemed to affect project compliance was the degree of political pressure and publicity associated projects with found the project. in compliance For with example, all two minority., of the female, low/moderate income, and impact area resident hiring goals as 18 well the 50% Boston resident hiring goal were as assisted Copley licensed cable publicized, TV company. have their City and were well and would Conversely, the 50% permanent are jobs most of the projects that Boston resident these projects are located outside of area a thus they were under hiring smaller and less-publicized industrial of Boston permanent jobs: public pressure to fulfill achieved involved Many of commitments. not projects Both to have City-wide impacts, create a large number hiring UDAG Place development and Cablevision, expected tremendous the thus outside the goal businesses. the center downtown of public attention. Project degree of developer or employer jobs a project For example, developer of (depending neither Although non-compliance, over the hiring agreements the on who EIA nor City can have some NDEA attributes Copley Place in the part delay payments over questions of of leverage compliance the of to the fact that the UDAG enabling the City to However, it non-compliance. if permanent jobs hiring goals are not met, difficulty for financial subsidy. unlikely that the City could recover already funds the earlier the financial by threatening to withhold the signed specify any sanctions loan was administered in installments, is over the financial leverage that the City retained agreement). permanent compliance also seemed to be influenced by the distributed due to the proving that the developer or employer did not 19 use its "best leverage amount efforts." Thus, of their financial Two other variables compliance were: that seemed to with the project developer employer-initiated developments) involved many Only legally bound language project small the cases, to case with the employer employers or a few than directly negotiated with employers. because between the developer and tenant only the "encourages" The NDEA also does not have direct access to the NDEA through the developer. projects should be lower than employers by employers, compliance many employers: effort promote the in Thus, the total project, small compliance in these not based rather can Since compliance on should also be lower if employers report projects where the NDEA directly responsible. determined involved not lease the employer's hiring records because the tenants hold the large the employers are tenants and are the hiring agreement of (in and whether four of the 18 agreements were tenant compliance. to or directly project developers rather these four affect (in the employers. receiving revenue bonds. developments) project of whether the permanent jobs hiring agreement negotiated case of full assistance prior to the hiring speculative In financial as is the case with projects State-subsidized industrial with no over developers or employers that receive the permanent employees, was the City has than is individual the a project few more numerous the employers the greater large the required of the developer and the City to monitor and compliance. The limited sample of 20 four developer negotiated Copley agreements tends to support this Place found in projects attributed addition, compliance, the case study will project's the of reveal, In not all In compliance. the of fact, to the over compliance of the two hotel employers which account for 50-% of the permanent employers compliance one in agreements, the Boston the to of been have Marine factors Industrial affecting this case, project did not reach full compliance even though it was Industrial Corporation own Economic (EDIC). at least 28 different small the EDIC's difficult In Park. role of monitoring to fulfill. 21 Development This surprising can be explained by the fact that the project with of developer-negotiated other the developed and managed by the City's and The size and number jobs created. appear also be discussed. compliance is primarily due overall four compliance could and this employers at Copley Place are in full the one the other factors previously to as the only was development The reasoning. industrial result involved leases tenants, making and promoting tenant compliance CASE STUDY OF COPLEY PLACE PERMANENT JOBS HIRING AGREEMENT HISTORY OF PROJECT Description of Copgev Place Development Copley Place is a massive $540 million mixed-use development located on 9.5 acres of land and air rights the Massachusetts Massachusetts totals Turnpike TurnpikI::e 3.4 million apartment square feet of junction of Bay Bay, End, In addition, the Copley site including: and a 9-story Copley Place marks St. the including the Back Botolph, and Fenway the development abuts Boston's was cleared in Massachusetts undeveloped and Turnpike desqjate for 1965 by the MTA as extension. 15 years, blight in the surrounding neighborhoods. Turnpike and development Copley Square. The of buildings; 1984]. South The State's two hotel towers 36 and several Boston neighborhoods, neighborhoods. historic four 7-story office Village, the building space space; building [Yudis: from (MTA). Authority 35,000 square feet of retail. 38 stories high; leased over large interchanges, vacant pedestrian and vehicular traffic, barrier between creating the adjacent remained a major The combination of railroad and utility spaces made the site It part rights-of-way, hazardous to both thus presenting a physical. neighborhoods. Unfortunately, the existing roadways and rights-of-way also made development of the site difficult, and major street and utility to proposals However, lease came however, expertise interest the site. in the Urban foot to and financial and Development had recently completed a 3 development Company (UIDC), Life a and square million retail/office/hotel development in Chicago and proposed construct a similar development to LJIDC's [Hollister and Lee: chain Flzannin~ Process: The "Front record and a firm commitment hotel site. at the Copley track strong UIDC had obtained In financial. from a major 1979). End" AD2roach State was concerned with the negative impacts that a large development could produce but at the same time The with expressed of Aetna subsidiary resources., was backing The funding and development expertise Investment UIDC addition such and 1977 a development team with and in wholly-owned Chicago-based, Casualty. site. Market conditions strengthened from one of the partners in the primarily team, Copley the proposals were not able to meet the City the 1970's, substanti.l developers development climate in Boston, State development objectives. in develop and partly due to a weal: earlier these relocations. State had been approached many times by The with requiring construction over roadways anxious to have the Copley site developed and the strength of UIDC's proposal. "Copley Flace" came in the wake of impressed UIDC's proposal the infamous "Park for Plaza" Park of In the case fiasco nearby in Boston. development Plaza, both the City and the State had followed a traditional the impacts; 2) development proposals; 3) The process. approval to a public the chosen proposal submitting planning traditional this hearing and of the was painfully aware State of public opposition to the chosen development proposal strong that was project approval was delayed for six years the retrospect, State Park over incorporating from eventually withdrew developer outrage Plaza: approach at Park failure the and proposal; a choosing detailed fairly soliciting public realized Plaza review that another avoid minimize the risk of been fiasco so and In public the avoided by of the stages earlier into planning process [Hollister and Lee: To of much have could project. the for potential. site based on a preliminary assessment of the environmental 4) 1) preparing development guidelines approach: planning 1979). Park like Plaza and to the project, losing UIDC's commitment chose a "front end" planning approach for The State granted an option to UIDC for the development of Copley Place but required UIDC to subject all Dukakis Governor Copley Place. proposals the Thus, to the scrutiny of a Citizens final development Review evolved concept interaction between the developer and the public: Committee. through the public was able to propose as well as react to plans. The Citizens Review Committee formed by (CRC) for representatives from at least 24 25 Copley Place was community and and development of the major five 3) coordinating 4) Establishment As community beneficial (of was on nearby and 5) projects; ameliorating and economic impacts. a Task Force on impacts of representatives considered the aspects of to be one of specific the Place. Copley creation job most important proposal The final UIDC the project. for the creation o-f Community make to formed the employment the development of social, the CRC process, Development recommendations called access; with of Egmigyment Goals part of Economic impact design and scale adverse physical, significant The rejoining adjacent neighborhoods; 2) pedestrian improving approximately 6,280 permanent jobs and 650 3,350 were expected to be new positions) which construction jobs. unemployment rate experienced the maximizing economic benefits to communities; surrounding on centered The CRC recommendations 1) concerns: for to be presented to the State and the site with UIDC. negotiated recommendations the CRC formulated meetings, informal workshops Through a series of organizations. neighborhood At that time, overall Boston's even higher rates in the neighborhoods adjacent to Copley Place. was 7. 2%. with indicated that Boston residents were capturing a decreasing portion of the jobs in the City, with In only 1.977 addition, 38% studies of the City's jobs filled by Boston [Boston Redevelopment Authority: residents in Thus, one 1980, p.16]. of the that objectives of the Task Force was to insure the major people new jobs created at Copley Place would go to the most in need and most affected by the project. Based on current City of Boston labor market statistics, the Task Force recommended that hiring goals of 50% women and Agreement were EIA, Unlike the later (EIA). later Initiative into the NDEA's standard Employment incorporated jobs permanent goals same These Place. Copley at created established for the new be .30% minorities however, the defined "permanent jobs" to include the part-time Force Task and seasonal. jobs created at Copley Place because many of the new jobs were not expected to be full-time, year-round positions. concern over the loss of community's The the residents, high unemployment rates in Copley Place, near jobs the neighborhoods and the issue of neighborhood also spurred the Task Force to recommend suburban to displacement resident 50% Boston 11 "impact 1.7.2% and resident goal Boston Ordinance resident labor area resident" for goal force addition to hiring City impact area The was based on the fact that these in the designated goals, hiring the 17.2% 17.2% of the City's area. impact Task Force also reduced rents to minority and community-owned businesses. These Task Force recommendations were accepted by included Task In space recommended that LJIDC provide community-oriented retail at 50% was modeled after the 1983 Boston construction jobs. resided The goals. as Force provisions in the MTA lease recommendations 26 were not UIDC and agreement. Three by UIDC: accepted 1) a 5% hiring goal requirement source" 3) and the application of the within business total at development and Copley each every across an major rather than to the workforce. Subsequent its to the MTA lease signing, scale of Urban Development proposal and sought federal Action Grant (UDAG). UIDC increased the subsidy through an federal. Since the of Housing and Urban Development Department more or the hiring goals to group within the business, occupational project's seven action employment office established affirmative Place; employers with "first provide advance notice of job vacancies to to employees for all a 2) for handicapped persons; requires (HUD) that projects receiving UDAG's provide benefits to low income the Citizens Review Committee was able to reinforce the people, goals hiring included in the MTA and lease propose additional. goals for low income people in the UDAG agreement. NATURE OF AGREEMENT Description of Documents The earliest document incorporating a permanent jobs hiring agreement for Copley Place was the MTA lease signed by Dukakis and UIDC in Governor lease has (entitled hiring a term of 1978 and amended 99 years. "Affirmative Action") Schedule D in 1980. The of the lease includes the permanent goals negotiated with UIDC during the citizen 27 jobs review process: 50% Boston residents, and "good impact area residents, 17.2% 30% minorities, and, counter to the Task Force recommendations, the total of in included Office) Copley Place Employment action hiring during the initial affirmative facilitate leasing period; of composed Committee Liaison to to organizations Schedule goals. commitment its training training hiring assist employers with meeting the D also requires UIDC to notify tenants goals and encourage the tenants to the hiring report to their hiring results the Liaison employees to Committee "at least every four months during the first after the with such frequency D also "at the as a year once affirmative action status" of to these provide hiring the Liaison review the overall In addition the development. agreements, 15, 000-20,000 square 28 to determine." to UIDC to report requires least shall EMTAJ Schedule D requires feet of five thereafter and Increase Date Initial Rent years Committee of UIDC must encourage tenants having seven or more to comply. Schedule the Boston the and recruitment based a 2) from the City and State manpower community and agencies, and representatives Massachusetts Commission Against Discrimination, Redevelopment Authority, a (the office within the development and referral recruitment the 1) of: establishment are the D Schedule by recommendations hiring Force Task apply only to created jobs new permanent Other development. to hire efforts" faith women, These goals are not mutually exclusive handicapped persons. number 50% UIDC to community-oriented and space with reduced rents for minority retail businesses. owned Place after signing the MTA lease and decided to seek Copley subsidy federal a UDAG. through The Cogly However, income in developments Eoston, persons. employees as persons Associates: Research employment City Based on 40% of the jobs created at Copley [Economics income p.62]. Although 1979, the qualify low/moderate of same the the total at Copley Place would be CETA-subsidized jobs, projections indicated that only created of office retail, were expected to pay salaries that would Pl ace persons and trends at comparable hotel, employment estimated that 25% of 1% of of be the projected jobs could that by CETA-eligible persons based on the projection filled 25% and CETA-eligible jobs permanent the the project that would be filled by by low/moderate the application guidelines required the HUD's to also estimate the percentage of created MTA in the the same permanent jobs hiring agreement included lease. UDAG Place 1980 incorporated Application submitted by the City to HUD in City for UIDC changed its proposal As previously mentioned, jobs. Community the jobs created would be unskilled or service worker positions [Economics Research included Associates: p.613. these percentages as additional hiring UDAG Grant Agreement between established in the MTA 29 the goals in jobs hiring the City and HUD. Two other documents reinforce the permanent agreements then HUD lease and UDAG Agreement: 1) the 1981 Grant and Loan Agreement establishing the procedures by which the City would transfer the UDAG funds to UIDC; and 2) the 1983 Cpley Implgmentation jobs hiring take to tenant UIDC's commitment to stating job its commitment. fairs and informational handbooks describing maintaining communication governmental recruitment allocating funds programs. In obtaining a for operate Employment the the with and addition, in permanent UIDC would steps included: seminars, producing hiring agreements, community-based training pre-employment 1984 and agencies, and the skills City and training succeeded in "first-source" agreement from UIDC requiring the UIDC Management Company and These Plan of Gals: agreements and outlining the steps fulfill sponsoring Place EmGloyment Copley (the agency hired by UIDC to maintain Place) to notify the Copley Place Office five days prior to public announcement of any job vacancies. Role of the Liaison Committee The Copley Place Permanent was Place established in Jobs Hiring Liaison Committee 1982 to assist the employers with meeting the hiring goals, in at Copley accordance with the Task Force recommendations and the MTA lease. The Committee included representatives from the MTA, the State Employment Training Council, Commission the Massachusetts Against Discrimination, the Boston Redevelopment Authority, the NDEA, for Action Boston Community Development organization), community-based and the affirmative action officer for UIDC. While none of permanent (a jobs the documents comprising the Copley hiring agreement gave the Committee Place formal authority to enforce the hiring agreement, Schedule D of MTA lease empowered procedures Moreover, the as it to monitor to rather these Committee to "establish deems necessary to its their with confront the Copley Place by occupation rather than will be discussed further As compliance, face-to-face in obtaining were occupation management Place, employers directly than through LJIDC and to obtain the hiring results of workforce. In operation." that the Liaison Committee had the authority 12 hiring practises. Thus, the Committee was employers factor such both LJIDC and the Copley Place employers were under impression able the critical contact in the entire the section with employers was a on key reports by achieving affirmative action at compliance, in for and hiring levels. addition to monitoring the hiring process at the Committee assisted employers in residents, minorities, recommending populations, hiring women, and procedures participating recruiting low income targeted Copley Boston persons towards in job fairs and mass employers with appropriate organizations and job training and referral by these hirings, helping to establish the Copley Place Employment Office, linking the and community-based agencies. Role of the Neighborhood Develoment previously As Plan Manggement Development and responsible agreements mentioned, for role the semi-annual of Boston's City's (NDEA) and UDAG Neighborhood as enforcing the agency the included in the City's UDAG agreements. NDEA's reporting the Agency monitoring case of Copley Place, the the City identified Employment ad Eggg2ment Agency hiring In the the Liaison Committee largely fulfills although the NDEA project's overall is responsible for to HUD on hiring results a basis. HIRING PROCESS AND RESULTS TO DATE Results to Date As of October 1984,, Copley Place had hired UIDC reported that the employers at ],143 new permanent employees: these employees were Boston residents,. 26% impact area residents, women, and 6% CETA-eligible persons. Copley Place the hiring goals Thus, fulfilled except for the minorities, 83% persons of income, had collectively 35% 25% 62% of 50% low/moderate the employers at or exceeded all CETA-eligible of goal. However, analysis of the reports made by the larger employers to the Liaison Committee reveals that, on an individual basis, none of the larger employers had fulfilled all hiring goals, As the even excluding the CETA-eligible indicated in Table 1, of the hiring goal. the Marriott and Westin Hotels and UIDC Management Company have come close but not reached TABLE 1 COPLEY PLACE HIRING RESULTS (as of October 1984) EMPLOYER NEW HIRES %BOSTON ZIMPACT AREA TO DATE RESIDENTS XMINORITY ZFEMALE RESIDENTS %LOW/MOD ZCETAINCOME ELISIBLEt ---------------------------------------------------------------------------------------------------- MARRIOTT HOTEL 955 65.6% 44.0% 47.0% 17.3% 94.7% WESTIN HOTEL 829 62.6% 47.0% 40.7% 27.1% 97.3% 14.1% NEIMAN-MARCUS DEPT STORE 235 48.1% 23.4% 63.0% 22.1% 82.6% 0.4% UIDC MANAGEMENT CO 171 53.8% 46.8% 39.8% 24.6% 69.6% 9.9% 72 OTHER RETAIL STORES 953 61.3% 17.5% 59.1% 35.8% 60.1% 4.3% 61.5% 35.4% 50.0% 26.3% 82.6% 5.6% 50% 301 50% 17.2% 40% TOTAL DEVELOPMENT HIRING GOAL 3,143 25% tPrivate employers have difficulty determining CETA-eligibility without violating privacy laws. Thus, these reports are not accurate counts of the number of CETA-eligible persons hired. SOURCE: Progress Reports by Copley Place employers to the Copley Place Liaison Committee, July-October 1984. the female hiring goal, 50i department Neiman-Marcus the has almost met the 50% Boston resident hiring goal store and the 72 is far from reaching the 30/. minority hiring goal, even are stores retail other further meeting the minority hiring goal. that demonstrates collectively from On the other hand, Table 1 of the employers all impact to these retail, and area building approximately jobs would be created at Copley office 3,000 hotel, UIDC had estimated that management positions, the low/moderate income hiring goals. resident and 40% perscos of addition to repcrting Liaison Committee have managed to meet the 17.2% In but Place. These office jobs were expected to be filled primarily by employees from other locations rather than new transferred neither Thus, Finally, of goal faced is it is important partly due to the difficulty determining in government's criteria to note that for welfare the determining The family status. do not generally ask for this type of because of privacy laws and are thus unable to identify eligible applicants or employees. permit In contrast, employers to classify persons 34 federal CETA-eligibility on the applicant's prior payments) and hiring employers that private employers NDEA apparent CETA-eligible CETA-eligibility. included detailed information (including results. hiring all employers to meet the require NDEA Committee nor the employers to report their these office failure Liaison the employees. of income Private information CETA HUD and the low/moderate paid upon Due to the large number of employees hired at one time, income on based they salaries the be will employment.- Hiring Frgess new state generally use the services of hotels employment agencies 13 pools. to recruit and hire employees from statewide decided to Both the Westin and Marriott Hotels at Copley Place since However, the DES-conducts mass hirings based on target. Boston residents, minorities, the DES hiring with other supplement necessarily income or low hiring practises. the Marriott and Westin Hotels went beyond their normal Both hiring procedures by minority, recruiting and women's newspapers, employees from community-based referral Hotel Westin The also held training agencies. meetings with women's organizations and sponsored job for women. Boston and special fairs In addition, the Marriott Hotel agreed to hire 10 minorities positions, fairs, job community sponsoring advertising in community, and women, the the Liaison Committee convinced the hotel employers persons., to not by the employers and does required (DES). Security Employment of Division the through hirings mass such conduct Massachusetts skills labor even to though be trained they for normally level management and train promote 14 employees for management positions from within. The next store, largest employer, initiall.y began to the Neiman-Marcus department hire employees through its traditional However, method these of advertising initial hirings in major resulted newspapers. in very percentages of minorities and Boston residents hired. on the Liaison also sponsored Boston. While hiring recommendations, Neiman-Marcus a in the community job the very Committee has minority Acting Committee's fair minority job fair was successful minority and Boston resident applicants, up low few of these in attracting Neiman-Marcus ended applicants. managed to increase the Boston hiring at Neiman-Marcus, in Although the resident and the store has still not also had come close to achieving the minority hiring goal. Surprisingly, difficulty Company, obtaining Liaison Committee compliance from the has UIDC Management the building management company hired by UIDC. Committee was especially concerned with non-compliance company the because it expected UIDC's to set an example for the rest of employers. Despite recruitment and UIDC constant referral by pressuring the Management's own the and Committee, The management Copley even Place direct the UIDC Management Company has not meet the 50'. female hiring goal. Except Committee for a few of the larger employers, has not asked the 72 other retail Place to report range in restaurant employees. the stores at Copley individually to the Committee. These stores size from a specialty shop of two employees of 124 As employees, Table I with indicates, 36 a Liaison mean these size 72 to of a 13 retail establishments collectively women., area impact exceeded the resident, resident, Boston low/moderate and persons of percentage income hiring goals but were extremely low in the of minorities hired. FACTORS INFLUENCING COMPLIANCE Iyge of Industry In case the goals are applied to the entire workforce and not hiring the occupations, low-paid, of lowest the worth noting It is are area in hotels are Equal Employment worker" department in also in generally low-paid positions [U.S. Opportunity of The problem meeting the consistent hiring goals because with their the "sales Commission: employers themselves anticipated having 1983]. generally Boston "service or "unskilled" and 48% of the labor force employed positions workers" paying low the that 61% of the labor force employed indicate by the more likely for the metropolitan statistics industry stores industry, will comply with the goals. employers in the percentage labor employed in an skilled that higher the since the As was previously noted, compliance. employer's industry determining factor in have been a critical to appears of type the of Copley Place, goals established little were hiring 15 patterns. Further patterns in analysis of hotel and department store hiring Boston reveals that the major employers at Copley 37 Place would probably have met most of the hiring goals without the permanent jobs hiring agreement. In fact, for a much higher percentage of minorities hired, patterns of markedly from industry-wide hiring patterns in the employers at Copley Place Table 2 demonstrates, Boston (as except the hiring not differ As Boston. union statistics on employees at eight hotels indicate that Boston and impact area residents defined comprise in the Copley Place hiring agreement) a generally area do even large percentage of to unionized workforce-- exceeding the 50% Boston resident and 17.2% impact resident hiring goals. unionized the tend The distribution for all eight Boston hotels is 69.4% Boston residents and 22.6% impact area residents, compared to the 65.6% and 62.6% Boston residents and 17.3% and 27.1% the Copley Place Marriott and Westin (see Table 1). department department level and department hiring store 48.1% store patterns: residents results may also be similar the unionized employed 44.9% Boston residents Boston hired by to Boston compared to 16 Neiman-Marcus. the unionized workforce does not include management employees, managers, respectively stores in Boston suggest that the hiring industry-wide Although Hotels, by Union statistics on one of the few unionized at the Neiman-Marcus the impact area residents hired these employees professionals, (defined as officials and technicians) comprise only 18% of the workforce in metropolitan Boston hotels and 14% and TABLE 2 DISTRIBUTION OF EMPLOYEES IN UNIONIZED BOSTON HOTELS (as of February 1985) # UNION EMPLOYEES* EMPLOYER -------------------------------------------------- ----COLONNADE COPLEY %IMPACT AREA %BOSTON RESIDENTS** RESIDENTS** 74.3% 32.7% 303 70.3% 23.4% 30 76.7% HOTEL PLAZA HOTEL COPLEY SQUARE HOTEL LENOX HOTEL 111 73.0% 28.8% PARK PLAZA HOTEL 429 70.9% 16.6% PARKER HOUSE HOTEL 374 64.2% 16.8% RITZ CARLTON HOTEL 286 58.4% 17.1% 73.5% 27.6% 69.4% 22. 6% SHERATON ----TOTAL. 653 BOSTON HOTEL -------------------------------------------------------2, 388 *These figures do not include managers, professionals, and technicians. **"Boston" and "Impact Area" residents as defined Copley Place permanent jobs hiring agreement. SOURCE: in the Membership mailing lists of the Hotel, Restaurant, Institutional Employees and Bartenders Union, Local 26 in Boston. department Opportunity Commission: Union Equal respectively [U.S. stores, Employment 1983]. contracts do not required unionized Boston hotels and department stores to give preference to Boston residents. Thus, the department employers 1) the employees to work and are thus weather or more traffic the majority of the positions available and/or 2) not pay enough to attract suburban residents who tend have higher As Tables and 4 3 labor forces as well metropolitan the illustrate, similar and force to the Copley Place hiring results: 45.8% females and and department store department stores, Marriott and employed metropolitan by and 67.0% force and 70.3% labor respectively. Westin stores are there are 5).2% in the metropolitan Boston employed respectively, Place and department store department hotels and of distribution as the distribution of females Boston to levels. incomes and skill females in the metropolitan Boston hotel in and propose tendency: this adverse in reliable and conditions; I the hotels) prefer to hire (especially flexible do for explanations can walk or ride msss transit that hotels stores generally hire nearby residents. plausible two suggest that Boston union statistics hotel labor Boston hotels, in Boston's females employed by Boston By comparison, the Copley Hotels hired 47.0% and 40.7% females, respectively, and the Neiman-Marcus department store hired 63.0% females (see Table 1). 40 TABLE 3 DISTRIBUTION OF MINORITIES & FEMALES IN HOTEL & RETAIL INDUSTRY LABOR FORCES (Boston Standard Metropolitan Statistical Area, 1980) EXPERIENCED CIVILIAN LABOR FORCE* %MINORITY** INDUSTRY HOTELS & LODGING PLACES TOTAL RETAIL Department Apparel Stores Eating Pl aces %FEMALE 064 14.6% TRADE 215, 090 5.5% 50. 0% Stores 24,526 4.1% 70.3% 19, 176 5.6% 68.3% 58,946 9.6% 50.5% 11 , 50.2% " & Accessory & Drinlking *"Experienced Civilian Labor Force" includes all employed and experienced unemployed persons residing in the Boston SMSA (including part-time & seasonal employees). **The U.S. Bureau of the Census cautions that Census counts tend to underestimate Blacks, Hispanics, and persons of low income. SOURCE: 1.980 U.S. Census of Population: Detailed Population Characteristics (PC80-1-D)q Table 227. Data are estimates based on a sample. TABLE 4 DISTRIBUTION OF MINORITIES & FEMALES EMPLOYED IN HOTELS & DEPARTMENT STORES (Boston Standard Metropolitan Statistical Area, INDUSTRY HOTELS, TOURIST #EMPLOYEES* MOTELS, COURTS DEPARTMENT XMINORITY** 1983) %FEMALE** AND STORES 7' 103 25. 7% 45.8% 28, 749 6.9% 67. 0% *These totals only include the employers located within the Boston SMSA that are required to report to the EEOC: employers with 100 or more employees. **The EEOC does not count temporary or seasonal employees. Since these positions tend to be disproportionately filled by women and minorities, the EEOC figures may underestimate the actual percentages of females and minorities employed. SOURCE: U.S. Equal 1983 EEO--1 Employment Opportunity Commission, Report Summary By Industry Within SMSA. similar A reveals, however, succeeded the that the Tables 3 and 4 Copley Place Boston hotel distribution hotels Marriott and of and minorities department Westin minority hiri ng goal Hotels have employ only 25.7% 30% minority hiring goal, of patterns Boston retail department respectively, minorities labor forces and by metropolitan Copley exceeded less than 10% minorities 30% 14.6% minorities. While the 72 other meeting the 17.5% minorities that in the metropolitan by metropolitan Boston that compliance with minority also related to the within an industry: low-paid, compliance. low-skilled Not jobs, surprisingly, and department stores overall occupational the higher the percentage the the more likely as well as by the major or sales worker 43 of Boston hotels employers are generally much higher within unskilled/service the distributions minorities and females employed by metropolitan paying the stores. female hiring goals is Place Place far exceed the industry-wide labor force or employed distribution of of store nor the 23.4% and Tables 5 and 6 demonstrate and minorities stores at Copley Place have succeeded in have been hired, have labor force and metropolitan the Neiman-Marcus department retail 1 of The both Table although minorities comprise only hotels overall neither employed stores. the metropolitan Boston hotel Boston and retail to employers in hiring a much higher percentage the metropolitan Boston of of would be expected given the distribution than in comparison the Copley lower positions than in TABLE 5 DISTRIBUTION OF MINORITIES & FEMALES EMPLOYED IN BOSTON HOTELS BY SELECTED OCCUPATIONS (1983-1984) %FEMALE %MINORITY OCCUFATION* --------------------------------------------------------HOTEL EMPLOYERS REPORTING TO EEOC Managers/F'rofessionals/Technicians 10).2% 33.8% Unskilled/Service Workers 33.2% 44.3% Managers/Professionals/Technicians 23.8% 36.5% Unskilled/Service Workers 55.9% 47.4% 16.3% 33.8% 51.6% 38.3% COPLEY FLACE MARFIOTT HOTEL COPLEY PLACE WESTIN HOTEL Managers/Frofessionals/Technicians Unskilled/Service ---- Workers ------------------------------------------------------- *Occupational categories as defined by and reported to the Equal Employment and Opportunity Commission. SOURCES: U.S. Equal Employment Opportunity Commission, 1983 EEO-1 Report Summary by Industry Within SMSA. -----------------------------------------------------Progress Reports by Copley Place employers to Copley Place Liaison Committee, July-October 1984. TABLE EMPLOYED 6 DISTRIBUTION OF MINORITIES & FEMALES IN BOSTON DEPARTMENT STORES BY SELECTED (1983-1984) XMINORITY OCCUPATION* OCCUPATIONS XFEMALE DEPARTMENT STORE EMPLOYERS REPORTING TO EEOC Managers/Frofessionals/Technicians 3.6% 47..% Sales Workers 7.0% 78.0% COPLEY PLACE NEIMAN-MARCUS DEPARTMENT Managers/Professionals/Technicians Sales Workers STORE 0.0% 20. 0% 65.6% 71.4% *Occupational categories as defined by and reported Equal Employment and Opportunity Commission. SOURCES: U.S. Equal 1983 EEO-1 to the Employment Opportunity Commission, Report Summary by Industry Within SMSA. Progress Reports by Copley Place employers to Copley Place Liaison Committee, July-October 1984. the compliance with industries is hired by hotels and department store at the resemble metropolitan Boston employers Tables Copley ma.jor percentage Place of employers for have the than both level positions department stores employ overall, metropolitan and Boston lower level Neiman-Marcus While women than the for Boston metropolitan in department stores. In fact, in Finally, it the store has the level and as well hired in the case of the goal, the type occupational distribution determined the as compliance with the goal. described, the 40% persons of As of goal previously low/moderate income hiring goal set by HUD based on the City's estimate that 40% of created at Copley Place would pay salaries 46 a position to date. is important to note that low/moderate income hiring Boston metropolitan Neiman-Marcus has not single minority for a management jobs higher the meager percentage of minorities employed positions itself much the to level industry that failed management of a all (across all higher percentage of management persons hired Place by hired management hiring a much even females Copley in these industries in has succeeded match females exceptions to these findings. notable level Neiman-Marcus department store presents two The positions.. lower 5 and 6 indicate once again minorities overall, employers of distributions the occupations), these the distributions of while However., Thus, in minority and female hiring goals largely due to the dominance of occupations. was positions. managerial/professional/technicican that the would qualify the employees as persons of City's projections Boston. and office employers in retail, hired of the major Copley Place employers have all Although from were based on salary distributions hotel, comparable The income. low/moderate more than the predicted 40% persons of this result income, low/moderate is more a reflection of the inaccuracy the of City's projections than of the employers' attempts to recruit be paid at Copley Place, will exceeded the the they the fact that employers have low/moderate manner, income level. employers to hiring goals. however, HUD's City the (and pay low salaries In fact, in of the below by permitting low/moderate income may HUD) 40% actually order to comply in encourage the with This is probably not the case at Copley Place, because the qualifying salary level definition of according low/moderate income is much higher the median salaries paid hotel in and retail to than 17 industries. Pressure Political The size and location of Copley Place alone were enough to focus public attention on the development. as are pay salaries that available employers to classify persons of this the the 40% goal simply implies that more than positions defined salaries low/moderate income based on of persons as employees the employers to classify allows concurrence) HUD's (with Since the NDEA low/moderate income. persons of previously discussed, 47 Copley Place In addition, presented an opportunity themselves project's for the Mayor after the Park receipt and the Plaza of an $18.5 Governor fiasco. million to redeem Finally, UDAG, the the largest public subsidy in Boston's history, forced the developer, the City, and the State to demonstrate that concrete public benefits would be produced in exchange for the subsidy. The Copley Place permanent jobs hiring agreement was the first with comprehensive a private developer language the employment agreement to of Boston. goals, efforts" to comply. limited legal only compliance that the developer use its the with "best As a result, the City and the State had control Mayor negotiated Unfortunately, the agreement does not require hiring pressure. in be and resorted primarily White, Governor Dukakis, staffs were in direct contact with UIDC. to political and both of their In addition, Mayor White held special meetings with the managers of the Marriott and Westin and the Hotels empl oyers at pressure. the [Hawes: May 1, 1980]. Luckily, Copley Place were vulnerable to such UIDC wanted to establish a good relationship with City to facilitate future UIDC projects in the hotel both UIDC Boston, and and retail employers realized that their businesses 18 also depended on a good public image. The Mayor, motivated focused by on the the Governor, tremendous and their amount employment impact of of staffs were also public Copley attention 19 Place. In addition to public participation in formulating the permanent jobs hiring agreement, public "watchdog" organizations 48 made with the implementing with accordance claiming HUD permanent the complaint was residents outside of the that jobs provisions accompanied administrative (ACORN) filed an Organizations for Reform Now complaint in hiring the City in agreements 20 ACORN's UDAG. by protest marches the NDEA offices and City's favor, not was by community at also Copley Although HUD eventually resolved the complaint Place. For roles. 1983. the Massachusetts Association of Community in example, their parties involved fulfilled that all sure in the ACORN felt that the publicity caused the City, and the employers at Copley Place to give more serious 21 attention to the hiring agreement. UIDC, Lev erarjE Financial Similar Initiative the later Employment specify any sanctions or corrective action that can taken against UIDC if the hiring goals are not met. since the UDAG installments able payments to UIDC were be However, in administered (with payments still forthcoming), the City was to withhold payments in order to force UIDC to meet the terms of withhold because "best Agreement the Copley Place permanent jobs hiring agreement does (EIA), not to the loan agreement. payments The City could if UIDC failed to meet the not legally hiring goals the hiring agreement only called for UIDC to make efforts" attempt. In practise, however, the a City withheld UDAG payments often over the history of the loan for 49 various reasons: dissatisfaction to delay completion, fulfillment of groups According to the NDEA, Mayor a strong commitment to agreement UIDC UIDC's and and, the were permanent not coincidentally, the City understood that the Mayor's for withholding the payment. concern Emplogrnent Elace As a result, Goals: committing LJIDC to specific, taken to meet the agreement, Plan verifiable jobs found Both the City over permanent jobs hiring agreement was one of the major Copley the White wanted UIDC reasons to withhold UIDC's next UDAG payment. and to questioned the construction jobs hiring goals demonstrate hiring community Prior over UIDC's commitment to the permanent jobs hiring agreeement. to reason, with UIDC's hiring practises caused the City payment on at least one occasion. project's skeptical although not the publicly-stated the reasons UIDC prepared the of Implernentation actions that would and the withheld payments be were released. Control Over Emlgyers The gave Place permanent jobs hiring the City legal authority over UIDC. formal The Copley access City agreement The City to or control over the employers was also unable to extend its only had themselves. financial leverage over the employers because the employers did not receive benefit Committee from was the UDAG payments. The Copley Place able to circumvent these limited degree, however, no restrictions any Liaison to a due to the MTA lease provision which 50 permitted the Committee to establish procedures as it deemed necessary to its operation and the employers' impression that the Committee Copley Place individually, which had more formal employers the to authority. report By their asking hiring Liaison Committee was able to results determine employers were not complying with which goals and accordingly. The employers report their hiring results according to Committee Access to this categories. the was also able to persuade to information was essential act the job for the Committee to monitor and achieve limited success in promoting compliance in management level positions. Although the Committee had no legal employers' compliance, of intimidation." their and authority to enforce the Committee operated on the In this regard, the Committee felt ability to require the Copley Place personnel upper crucial. level policy-makers to report in that managers person was This face--to-face contact reinforced the managers' personal. commitment to the hiring or financial control goals: over employers, compliance hinged upon such personal Overall however, only limited control succeeded in with little legal. the Committee 23 commitment. felt that the City and the Liaison Committee had over the employers. While the Committee improving minority recruitment at the Marcus department store, it Neiman- could not force the store to hire qualified minority applicants. unable "power Likewise, the Committee was to force the UIDC Management Company to increase 51 its female even hiring, though the Committee itself referred qualified female applicants. Pr o1ct and EmIgyers Size of The Copley Place example tends to support the hypothesis that size of the the project and the affect the enforcement of goals. individual the all Place Copley employers ultimately hiring workforce, were department store which 6C of the total major collective suggests agreement applied only retail accounted and employer, Although both Neiman-Marcus employers (reporting for changes and in the hiring, to 72 employers smaller the Neiman-Marcus minorities than the 72 smaller 24 (see Table 1). stores collectively hired percentage of the employers hiring collectively) surpassed minority received Neiman-Marcus, that the greater attention paid to large significant over for of the hiring results Comparison more larger to both the City and the Liaison hiring results of the 72 smaller retail pattern (the initial These employers also produced wide with individual basis collectively workforce. public attention. the Thus, primarily concerned with the two hotels the the most tenants). 100 did not have enough time to meet Since the hiring total Committee to approximately once a month during the period). the project's employers close included of the Copley Place employers on an met of and thus compliance with the hiring (excluding the office Liaison Committee Committee for number results. retail industry hired a retail FUTURE COMPLIANCE With Place, any Committee member can call a meeting on 25 UIDC will hoc basis if they feel it is necessary. continue to obtain required demonstrated, NDEA the project's aggregate these reports the MTA by and employers individual has often refused to comply because it is UIDC to of Although the NDEA has attempted do so by the agreements. As has aggregate reports can be misleading. cannot obtain reports by individual the gains employment the NDEA according to the terms and UDAG agreements. occupations, not report to statistics to at Copley However, ad lease of the new permanent jobs filled the Liaison Committee will no longer meet on a regular basis. an over 90% made by the Liaison Committee especially a concern because of industries. employers, may be lost. been If many of This is the high employee turnover However, the hotel and retail succeeds in obtaining reports by individual even in if the NDEA employers, NDEA does not have the Liaison Committee's informal to confront these employers face-to-face. the the authority CONCLUSION An evaluation objective of the program. objective targeted Boston's of the program is not simply to the general attain these hiring goals are changing the hiring patterns of Boston employers in benefit Boston residents, low income persons. employers' the merely In this a of manner minorities, females, and respect, any positive change in hiring patterns that can be attributed to the agreements hiring hiring for achieving the program's broader objective mechanisms the jobs It is important to recognize that hiring percentages; that will permanent program must first start by defining agreement the of be regarded as should evidence of the success of the program, whether or not the target percentages are met. Given hiring general objective, Boston's permanent agreements appear to have produced only mixed jobs results The example of Copley Place demonstrates that even to date. if this take employers practises, special steps to improve their hiring their hiring results may not differ markedly from industry-wide hiring patterns. At Copley Place, this may be due to the fact that the hiring goals set in the Copley Place permanent jobs hiring agreement were not high enough to serve as goals for the hiring of Boston residents, females, and low income other While persons in hand, the hotel and retail the minority hiring goal minority industries. the may have been too high. hiring appears to be the only area in 54 On which Copley employers Place patterns., it exceeded hiring hiring is also the only area in which employers from meeting the hiring goal far industry-wide set in the were permanent jobs agreement. importance The of the type of industry in goals in jobs hiring agreements should be tailored to tend to hiring patterns suggests that the hiring employer the permanent the type of industry involved. employ higher percentages of hence higher and females, Industries goals low income occupation levels. In should combined with be programs are this case, skill In addition, residents, persons the and goals occupations should be tailored to the and females, higher low income persons) should have (and minorities, residents, percentages of Boston industry to insure that Boston each that low-paid, low-skilled labor than those that employ lower percentages. hiring determining the within minorities, employed hiring in all agreements management training to meet the hiring goals at more skilled occupation levels. The Copley importance rather than of critical jobs example working directly with demonstrates individual role in promoting compliance with personal the employers employer The Copley Place Liaison Committee played hiring agreement because of establish also through project developers to improve hiring practises. a Place the permanent the Committee's ability to and to relationships with employers monitor individual Committee will monitoring employer performance. Although no longer meet on a regular basis, of this type seems crucial to the continued maintain the improvements in employer hiring practises that were achieved. Finally, strengthen City the the permanent jobs hiring agreements to give more legal and financial control efforts" and strengthened "encourage" employers. to require compliance. in the case of use The agreements the if agreements, jobs hiring agreements to the for publicly-subsidized would negotiated control be over loans or to property the interest rate or increased. agreements, interest In the case of be over rate taxes: property developer the City could obtain access to employers by requiring the developer tenants responsible for compliance in exchange for a be employers do not comply developer-negotiated employers did not comply, taxes its For example, the City could link compliance with permanent charged the should structured to give the City direct access to and control employers, to The tenant compliance should also specify sanctions to be taken if and, over language requiring only that the developer current "best Copley Place example indicates a need share in the public subsidy to and hold receiving (in the form of reduced rents, for example). Although there are many ways to strengthen the permanent jobs these hiring agreements, agreements developers and rely it is on employers. 56 the important to remember cooperation The more of that private burdensome the agreements, the less likely that developers and employers accept them in exchange for a limited amount of will Indeed, subsidy. that future public subsidies will indicate Thus, current and impending federal public budget cuts be even smaller. the long-term viability of this approach to community economic development can be questioned. Cities considering the job economic development linkage programs longer-term link may want to consider benefits. One In Citizens Review agreement Once again, accordance with be provided at Approximately below market "equal. opportunity" businesses to In by the project. square feet of space which at least 70% will least 15,000 to 50% of to this the space was community and for community and minority-owned 17,500 rents to at lease addition, UIDC was expected to developed of the "community-oriented" rents obtain contracts for services required of MTA to set aside space for minority-owned businesses. provide for the Copley Place development with adjacent neighborhoods. to Copley Place offers a good LJIDC to "attempt" stores serving to link opportunities Schedule D of the square feet of retail 2 0,C potentially the recommendations Committee, required job approach worth exploring is public subsidies to entrepreneurial example. combining with other approaches that offer community residents. to linkage approach to community providing As of March the 1985, support UIDC had community-oriented retail be rented market at below IC) community and minority-owned businesses. Al though 17,50C) square feet of than of the total 5% communi ty space represents space at retail Copley Place, and minority-owned businesses offer employment opportunities occupation levels provide retail for (including financial resources community residents fund these training entrepreneurial) to less as at well future and all as community development. In conclusion, hiring agreement approach may this analysis of Boston's permanent jobs be an effective means of economic development, tailored to effectiveness to indicates that program the especially if type of industry However, promoting the hiring and job agreements are occupations. either through formal authority or through the approach is informal linkage community of the approach depends on the city's enforce the agreements, financial the political The ability legal and pressure. ultimately limited by the amount of public subsidy that the city can offer to induce employers to cooperate. 58 FOOTNOTES 1. This movement originated in the late 1960's when black construction workers formed the United Community Construction Workers to gain access to construction jobs in Boston. The black/minority construction workers movement did not make significant gains, however, until 1976 when it was discovered that local construction unions were also excluding Boston's white residents. Thus, the black/minority construction workers changed their strategy and formed the Boston Jobs Coalition in 1977 with over 40 community groups--white and minority. [Clark: 1985]. 2. The Massachusetts Council of Construction Employers and the Boston construction unions argued that the resident hiring quota violated the commerce clause of the Constitution which gives Congress the power to regulate commerce and thus the movement of labor "among the several states." However, the U.S. Supreme fCourt ruled that the commerce clause does not apply if the city is "participating" in the labor market aF an employer or contributor of funds to the project. [Peirce: 198:.J. 3. This presentation of the evolution of permanent jobs hiring agreements in Boston is based on interviews with Joan Ducharme, Neil Gordon, and Henry Hardy of the City's Neighborhood Development and Employment Agency (NDEA). 4. "CETA-eligible" refers to the now defunct federal Comprehensive Employment and Training Act which funded jobs for economically disadvantaged persons. As the case study will ill.strate, determining CETA eligibility was difficult for private employers. The NDEA now targets the same population under the category of "economically disadvantaged" and refers qualified applicants to the employers so that the employers are not responsible for making this determination. 5. The EIA defines "new permanent jobs" as full-time jobs expected to last at least two years beyond the project's completion that were created by the project, not just transferred from another location within Boston. However.,the NDEA's use of the term "new permanent jobs" is confusing. While the EIA definition excludes jobs transferred from another location in Boston, the NDEA often includes "retained jobs" (jobs in existence prior to the project which depend on the project for continued existence) in the total jobs created by a project when determining project compliance. This is because employers do not always report compliance by "new" versus "retained" jobs. 59 6. "Boston resident" is defined as a person who resides neighborhoods (as specified); within one of Boston's "minority" is defined as an individual having origins in any Puerto Mexican, a person of racial group of Africa, black Rican, Cuban, Central or South American origin, or an American Indian, Alaska Native, Asian or Pacific Islander, or Cape Verdean; and "economically disadvantaged" is defined as not exceed a person whose income prior to employment did specified levels or whose household receives welfare payments or who receives food stamps or who is a foster child on whose behalf state or local government payments are made. 7. HUD classified persons of low/moderate income as persons whose income prior to employment did not exceed 60% of the Boston SMSA median income for persons with the same household size. If prior income and/or household size was unknown, employers were permitted to use current income and assume a household size of four. Thus, in 1984, a person could qualify as having low/moderate income with a salary that did not e x ceed $24,650. 8. Boston's labor market statistics and recent employment trends were compiled in September 1983 by the NDEA using the 1980 U.S. Census and a 1982 HUD study of employment in recent Boston developments entitled "The Employment Impacts of Economic Development" [cited in memorandum from Neil Gordon to James Younger, both of the NDEA, September 19, 1983]. 9. This reasoning is not entirely minority and female hiring goals can minorities and females who are not City the goals should not be based solely on minorities and females in the City labor logical: since the be met by hiring of Boston residents, the distribution of force. 10. The previously cited 1982 HUD study revealed that Boston residents tend to be hired for lower paying, lower skilled manufacturing and positions in the traditional blue-collar service sectors whereas they are less likely to be employed financial, insurance, real in the growing white-collar estate, and professional service sectors. area Task.: Force defined the "impact area" as the 11. The surrounding Copley Place which would feel the most impact included the of the project. This area from development neighborhoods of the South End, St. Botolph, Back Bay, Chinatown, and South Fenway, Lower Roxbury, Bay Village, Cove. 12. Interview with Joan Rooney, member of the Copley Place Liaison Committee, NDEA, February 26, 1985. 13. Telephone conversation with John Pope, Massachusetts 1985. Division of Employment Security, March 11, 60 14. Since the Marriott Hotel operates its training program on a nation-wide level, these minorities will not necessarily be placed in positions in the Boston Marriott Hotels. 15. management 10 Boston management Interview with Joan Rooney, NDEA, February 26, 1985. 16. A comparison of the percentage of impact area residents hired is not appropriate in this case since the unionized department store (the Jordan Marsh department store) is located outside the Copley Place impact area boundaries. The percentage of Boston residents employed at Jordan Marsh was derived from the membership mailing list of the United Food and Commercial Workers Union, Local 1445 in Boston. 17. For example, in 1984 a person earning up to $24,650 qual i f i ed as a person of low/moderate income (assuming a family size of foLtr) whereas the minimum wage rates demanded by Boston's unionized hotel employees did not exceed $20,000. According to the 1980 U.S. Census, median salaries paid to full--time, year-round employees in the hotel and retail industries were less than $15,000 in 1979. 18.. Interview with Lyda Peters, UIDC, March 21, 1985. 19. Interviews with Joan Ducharme and Joan Rooney of the the Boston Lyda Peters of UIDC, Mitch Fischman of NDEA, Redevelopment Authority, and James McCreight (representing ACORN). 20. ACORN claimed that the City violated the UDAG agreement because it had neglected to require UIDC to target persons of low/moderate income and CETA-eligible persons. In addition, federal HUD ACORN claimed that the City had violated the Secti on 3 regulations by not setting hiring goals by of its omission The City corrected levels. occupation low/moderate income and CETA-eligible hiring goals. However, HUD ruled that the Section 3 requirement for hiring goals by occupation applied only to the construction-related (not permanent) jobs created at Copley Place. 21. Interviews with James McCreight Joan Ducharme of the NDEA. (representing ACORN) and 22. This example of the City's use of financial leverage to is agreements commitment to the hiring strengthen UIDC's based on interviews with Joan Ducharme and Joan Rooney of the NDEA, Lyda Peters of UIDC, and Mitch Fischman of the Boston Redevelopment Authority. 23. Interviews with Joan Rooney of the NDEA of the MTA (both Liaison Committee members). 61 and Agnes McCann for .24. Note that Table 1 suggests a contradictory finding However, as of Boston and impact area residents. the hiring of Boston and impact area the hiring previously argued, was industry Copley Place generally conforms with at residents of differences in the hiring Thus, patterns. hiring wide to and impact area residents are not necessarily due Boston in the enforcement of the permanent jobs hiring differences agreements. 25. Interview with Joan Rooney, 62 NDEA, April 19, 1985. BIBLIOGRAPHY "All Systems April 30., 'Go" for Copley Place." Boston Gobe. 1980, p. 18. Boston Redevelopment Authority. gpgley Elace Urban April 1980. Develoment Action Grant Application. Center for Community Change. "Organizing for Jobs: Looking at UDAGs and IRBs." Washington, D.C.: undated. Claffey, Charles E. "A Lifeline for City's Resident Jobs Plan." Boston Sunday Globe. April 10, 1983, p.A18. Clark, Gordon L. Judges and the Cities. Chicago, University of Chicago Press, 1985, Chapter 5 "Politics and Local Jobs." IL: Corporation for Enterprise Development. "Linkage Information Pac:ket." Washington, D.C.: undated. Robert Earsy and Kent Colton. Boston's New Hig!h-Rise Office Buildings: A Stdy qf the Emgloyees and Their Housing Egferences. Boston Redevelopment Authority: July 1974. Economics Research Associates. Study. Boston, MA: 1979. Hawes, Alexander B., Jr. April Boston Globe. "Coalition June 8, 198f, May Cogey Place Housing Imgact "Agreement Reached on Copley Jobs." 29, 1980, p.15. Seeks Copley Place Halt." p.38. Plan Gets Big "Copley --1, 1980, p.15. OK." Boston Globe. Boston Globe. Robert Hollister and Tunney Lee. Develogment Politics: Private Develoment and the Public Interest. Washington, D.C.: Council of State Planning Agencies, 1979. King, Nick. "High Court Backs Hub on Jobs for Residents." March 1, 1983, p. 1 . Boston Globe. "Local Hiring Rule in Boston is Upheld." March 1, 1983. 63 The New York Times. Massachusetts State Employment and Training Council, Department of Manpower Development. Recommendations of the Copley Plage Task Force on December 1978. Commuity Eggnomic Development. "Linkage Between Downtown Mayor's Advisory Group. Report to the Development and Neighborhood Housing." Mayor of Boston, October 1983. "Boston Experiments With Resident Jobs Peirce, Neal R. May 23, 1981, p.EB. Plan." The Washingtgn Post. "Repercussions Seen From Boston Jobs Plan." April 15, 1983, p. Public Administration Times. 2 . "Strategies on Jobs Sounded Similar." Robinson, Walter V. September 6, 1983, p. 2 1 . Boston Globe. "Targeted Jobs Demonstration Program Rutgers University. New Brunswick, NJ: 1983. Evaluation." U.S. 1983 EEO--1 Equal Employment Opportunity Commission. Reports for SIC Reggrt SummEy By IndgstCy Within SMSA. Codes 701 (Hotels, Motels, Tourist Courts) and 531 (Department Stores) in the Boston SMSA. "Copley Place Developer Pledges Funds for Vennochi, Joan. May 11, 1983, p. 2 5 . Boston Globe. Jobs." in "$3 Billion Yudis, Anthony. Boston Globe Cityscape." Section, p.26. 64 Projects Changing the November 11, 1984, Special INTERVIEWS Joan Ducharme, Assistant Director of Compliance and Enforcement, City of Boston Neighborhood Development and series of interviews, November 1984 Employment Agency: 1985. to April Mitch Fischman, Project Coordinator for Copley Place, Boston Redevelopment Authority: March 7, 1985. Neil. Gordon, Assistant Deputy Director, Office of Program Development and Planning, City of Boston Neighborhood Development and Employment Agency: November 1, 1984. Henry Hardy, Manager of Planning/Program Information Unit, Compliance and Enforcement Division, City of Boston Neighborhood Development and Employment Agency: December 5, 1984. Tunney Lee, Deputy Commissioner, Division of Capital Planning and Operations, Commonwealth of Massachusetts: telephone conversation March 13, 1985. Agnes McCann, Equal Employment Opportunity Officer, Massachusetts Turnpike Authority: telephone conversation March 7, 1985. James M. McCreight, Staff Attorney, Greater Boston Legal Services (representing Massachusetts Association of Community Organizations for Reform Now--ACORN), February 12, 1985. Lyda Peters, Affirmative Action Officer, Urban and Development Company, March 21, 1985. Investment John Pope, Manager of Job Matching Unit, Massachusetts Division of Employment Security: telephone conversation March 11, 1985. Myrna Putziger, Attorney, McCormack and Zimble (representing UIDC): telephone conversation March 11, 1985. Joan Rooney, Copley Place Liaison Committee Representative, City of Boston Neighborhood Development and Employment Agency: series of interviews, February - April 1985. 65