HARFORD COMMUNITY COLLEGE
CURRICULUM PLANNING SHEET 2015-2016
MASS COMMUNICATIONS●ADVERTISING & SALES PROMOTION
ASSOCIATE OF APPLIED SCIENCES DEGREE
Required Courses
Req’d
Credit
3
*ART 120 or *BA 105
3
BA 101 (GI)
3
BA 104
3
CIS 102 (GI)
3
CMST 101 (GI)
3
ENG 101 (GE)
3
MC 101 or General Elective**
3
MC 102
3
MC 103
3
MC 105
3
MC 201
3
MC 208***
3
MC 209***
3
MC 284
3
ART/HUMANITIES ELEC (GH)
3
BEHAV/SOC SCI ELEC (GB)
3
BIO/PHYS LAB SCI ELEC (GL)
4
MATH ELEC (GM)****
3
PHYS ED ELEC
1
PHYS ED ELEC
1
Trans.
Credit
Mil./Test
Credit
Remaining Requirements/
Comments
DIVERSITY REQUIREMENT
TOTAL
60
TOTAL CREDITS
REMAINING FOR DEGREE:
SEE REVERSE SIDE FOR CATALOG PROGRAM INFORMATION AND SPECIFIC COURSE REQUIREMENTS.
PREPARED BY____________________________________DATE____________________
It is the student’s responsibility to APPLY FOR GRADUATION (degree or certificate) by the published deadlines:
March 1 for May graduation; June 1 for August graduation; and October 1 for December graduation.
*ART 103 OR *BA 203
HCC
Credit
NAME__________________________
ASSOCIATE OF APPLIED SCIENCES DEGREE
MASS COMMUNICATIONS
Advertising and Sales Promotion
Award: Associate of Applied Sciences Degree
No. of credits required: 60
For more information: Contact Prof. Claudia Brown, 443-412-2126,
clbrown@harford.edu; or Advising, Career, and Transfer Services, 443412-2301.
PROGRAM DESCRIPTION
Designed to prepare students for entry-level employment in social media,
marketing, advertising sales and promotion or for transfer to a four-year
institution, this program emphasizes the business aspects of the media,
including sales, advertising, marketing promotion, and management.
PROGRAM GOALS
Upon completion of the Associate of Applied Sciences in Mass
Communications degree students will be able to:
1. Demonstrate media literacy;
2.
Appraise present-day media content, operation, regulation,
impact, and implications;
3.
Apply current technology to produce or market media content;
4.
Convey ideas via electronic media.
2015 - 2016
DEGREE REQUIREMENTS
Recommended Course Sequence
First Semester
BA 104
Advertising and Sales Promotion
CIS 102
Introduction to Information Sciences
ENG 101
English Composition
MC 102
Audio Production
MC 105
Introduction to Journalism
Physical Education Elective
Semester Total
Second Semester
16
Credits
Digital Foundations I
or
BA 105
Professional Selling *
BA 101
Introduction to Business
MC 101
Introduction to Electronic Media
or
General Elective **
MC 208
Multimedia Journalism I ***
Mathematics Elective
****
Semester Total
Third Semester
CMST 101 Speech Fundamentals
MC 201
Writing for the Electronic Media
MC 209
Multimedia Journalism II ***
Behavioral/Social Science Elective
Biological/Physical Lab Science Elective
Entry-level positions in this field are promising. However, minimum
standards and employment competition are high. Students are encouraged
to prepare a portfolio and a résumé prior to seeking employment.
Fourth Semester
TO SATISFY THE DIVERSITY REQUIREMENT: Associate degree
students must complete one 3-credit diversity course
. It is
,
,
recommended that students select one of the 3-credit
course electives from those that also appear on the approved list of
diversity course graduation requirements.
3
3
3
3
3
1
ART 120
EMPLOYMENT INFORMATION
Marketing and advertising account executives oversee the financial
resources, administration, and campaign strategy of agency, digital media,
online, and broadcast operations. Typical activities in this career field
include selling airtime, developing sales material, calling on clients,
creating marketing and promotional campaigns, and developing online and
multimedia presentations.
Note: The following codes identify courses which satisfy the General
Education Degree Requirements:
Behavioral/Social Science
English Composition
Arts/Humanities
Interdisciplinary and Emerging Issues
Biological/Physical Laboratory Science
Mathematics
Biological/Physical Science
Credits
Semester Total
3
3
3
3
3
15
Credits
3
3
3
3
4
16
Credits
ART 103
Introduction to Graphic Communications *
or
BA 203
Principles of Marketing *
MC 103
Television Studio Production
MC 284
Field Project: Advertising and Sales Promotion
Arts/Humanities Elective
Physical Education Elective
Semester Total
3
3
3
3
1
13
* Students, through advisement, may elect options toward media sales or
advertising promotion.
** General Elective upon advisement and chosen according to personal or
career interests or to the requirements of the institution to which transfer is
planned.
***Credits from MC208 and MC209 may not transfer to four year
institutions; however, they will provide opportunities for portfolio work
and hands-on experience in the field.
**** A four credit course in mathematics
may be substituted.
FIELD TRIP STATEMENT
Courses in this program may require field trips.