Guelph Collegiate Vocational Institute
Upper Grand District School Board
Course Outline
Department: Health and Physical Education
Course Title: The Business of Sport
Course Type: University
Grade: 12
Course Code: IDC4U1
Credit Value: 1
Department Head: Mrs. L. Reynolds
Teachers: Mr. Hocken
Teacher email: leann.reynolds@ugdsb.on.ca
Date of Development: September 2015
Curriculum Document: (copy subject-specific
document from secondary curriculum website
http://www.edu.gov.on.ca/eng/curriculum/second
ary/)
Course Prerequisites/Corequisites:
Course Description:
This course examines the principles and theories of sport management. Students will look in
depth at the business of non-profit, community, high school, collegiate and professional sports
organizations. The course will give students opportunities for hands on experiences in the
business of sport. Sport marketing, law administration and societal influences of sport
business are some examples of theoretical content of this course. A voluntary enrichment fee
may apply. This course is offered in class or on-line as an e-learning course.
Term Work (70% of the final mark)
Unit Title, Big Ideas, and Unit Culminating Tasks
Unit 1 Introduction to Sport Management
– Olympic Bid Presentations - summative
Unit 2 History of Sport Management
- Foundations Unit Test (Units 1 & 2) - summative
Unit 3 Management Principles
Unit 4 Sport Marketing
– Marketng and Management Unit Test (Units 2 & 3)
Unit 5 Sport Finance and Economics
– Sport Finance and Economics Assignment - summative
Unit 6 Sport Sociology
– Sport in Society Paper - summative
Unit 7 Sport Support Segments
– Sport Tourism Assignment - summative
Unit 8 Independent Study/Seminars
– Biography Research Assignment - summative
Unit 9 Sport Law
Unit 10 Education and Careers in Sport
Ongoing: Current Event Presentation - summative

Refer to the H&PE link on the school website for a description of the big ideas.
Culminating Tasks/Exams (30% of the final mark)
1. Theoretical Sport Management Assignment (10%)
The assignment will consist of an ongoing (throughout the course) examination of sport
business principles. The portfolio will include but not limited to: facility design, team and
athlete promotion, and financial considerations.
Part 1 - Logo Assignment (Assigned in Unit 3)
Part 2 - Arena Layout Assignment (Assigned in Unit 3)
Part 3 - Athlete Endorsement Assignment (Assigned in Unit 4)
Part 4 - Financial Decisions Assignment (Assigned in Unit 5)
2. Final Exam (20%) – to be written on the scheduled final exam day.
Based on the range of students’ learning needs, a selection from the strategies listed below may be
utilized. Refer to list of teaching and assessment strategies.
Teaching Strategies:
Assessment and evaluation strategies:
Textbooks/Learning Resource Materials (align with Policy 603)
Fees for Learning Materials/Activities
Learning Materials/Activities
Cost
Please refer to the GCVI Student Handbook for our school policies on:
● academic integrity
● late and missed assignments