HARFORD COMMUNITY COLLEGE
Board of Trustees Work Session
November 21, 2014
The Board of Trustees of Harford Community College met on Friday, November 21, 2014, at
9:00 a.m. in the Chesapeake Center Board Room.
Trustees present: Mrs. Doris Carey; Mr. John F. Haggerty; Rev. Cordell E. Hunter, Sr.;
Mr. Bryan E. Kelly; Dr. James W. McCauley; Mr. Richard D. Norling; Mrs. Jan P.
Stinchcomb (arrived at 9:10 a.m.); Dr. James J. Valdes; and, Dr. Dennis Golladay as
Secretary-Treasurer
Trustee absent: Mr. Bradley Stover
Staff present: J. Bray, D. Cruise, N. Dysard, C. Fisk, T. Franza, S. Garey, A. Haggray,
R. Johnson, C. Karwowski, B. Morrison, Z. Parker, S. Phillips, C. Sherman,
V. Swain, and A. Victor
Call to Order. J. Valdes called the work session to order.
Roll Call. Carol Sherman called the roll; quorum was present.
FY 2016 Budget. Financial information and budget modeling information available through a
secured site within the College’s website were viewed. Budget history was reviewed and changes
to past practice were noted.
 For a number of years, a transfer-in from the fund balance has been used to achieve a
balanced budget.
 In FY 2009 Harford County reduced its initial allocation to the College by 5% and the
reduced funding level was carried forward in FY 2010. In FY 2011 County operating funding
was reduced by 9% or $1,427,042. In FY 2012, additional funding of $448,848 was restored.
County funding has been flat from FY 2013 through FY 2015.
 For FY 2016, the plan is to develop a budget that more accurately reflects the performance of
the College, i.e., narrow the gap between budgeted revenue/expense and actual
revenue/expense, and to eliminate the structural deficit. FY 2017 was set as a target date for a
balanced budget without any transfer-in.
Potential scenario to achieve a balanced budget in FY 2016 was presented. Assumptions
included (1) decline of 2% in-county credit enrollment with out-of-county and out-of-state flat;
(2) increase in in-county tuition of $12 per credit hour bringing in-county tuition to $116 per
credit hour; (3) flat enrollment in continuing education and training; (4) no increase is State
funding; and (5) no increase in County funding.
Board of Trustees Work Session
11/21/14
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The draft 2016 budget reflects increases in expenses using Higher Education Price Index (HEPI);
it also reflects a total reduction in expenses of $1.5-1.6M over FY 2014.
During the discussion, consensus was to request an increase in County funding. In making the
request, it was noted that this begins to address the loss of revenue from the county over the past
several years. Several Board members also said that compensation for employees should receive
consideration. The Economic Impact Study of Maryland Community Colleges that was
completed within the last couple of years may also provide data to support a request for
increased funding.
Enrollment Management and Marketing Plans. A. Victor, associate vice president for enrollment
services, discussed the strategic enrollment management plan. She provided background on the
development of the plan by the Strategic Enrollment Management Planning Committee. She
advised that in developing the plan, the DMAIC Model was used:
 Define – clearly articulate the problem
 Measure – Objectively establish current baselines as the basis for improvement
 Analyze – Identify, validate and select root cause for elimination
 Improve – Identify, test and implement a solution to the problems selected
 Control – Sustain the gains, monitor the improvements to ensure continued and sustainable
success
The plan identifies three goals:
 Increase recruitment, enrollment and reenrollment
 Provide programs, offerings and delivery modes to service the adult student market for
recruitment, enrollment and re-enrollment
 Review institutional processes that allow for successful recruitment, enrollment and reenrollment of students
Objectives and action steps related to each goal were also identified.
B. Morrison and N. Dysard shared information on marketing initiatives. These include brand
awareness and targeted messages, winter and spring 2015 campaign focusing on returning
students via on-campus and social media, and joint marketing with Towson University. The Fall
2015 campaign will focus on new and returning students, target non-returning students; it will
also reinforce brand awareness. Additional areas of emphasis will be adult students and
continuing education and training programs.
Predictive model helps to identify those most likely to enroll who have not yet enrolled. This
model helps define where resources can be directed most effectively. Communication plans are
varied dependent upon the probability rate. The model continues to be reviewed, refined and
adjusted as more experience is gained.
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11/21/14
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Facilities Master/Management Plan. The 2008 Facilities Masterplan and 2014 update were
distributed at the November 11 Board meeting. In accordance with state requirements, a new
plan is due to the State in 2018.
The current capital budget and capital improvement program will be presented to the Board in
December. After funding for the regional workforce building, the capital program will
concentrate on building renovations, particularly addressing major deferred maintenance
projects.
The Board also discussed employing an architect to represent the Board during the planning and
design stages of capital projects. The Board’s architect would provide consultation and advice to
the Board on designs proposed by the architect engaged by the College for design and
engineering services.
The work session adjourned at 11:45 a.m.
____________________________________
Dennis Golladay
Secretary-Treasurer
____________________________________
James J. Valdes
Chair