SPECIAL EDITION FOR CAPITAL MARKET DAY IN NEW YORK 2007
SPEC
EDITI IAL
ON
S
AMERCA
ICAS
THE SWIFT
RISE OF SCA
AMERICAS
SCA CORE
VALUES FOSTER
GLOBAL UNITY
EATING OUT IS IN
IN THE US
LATIN AMERICA:
LANDS OF
OPPORTUNITY
Amore – Mexico’s rising star * SCA teams up with the Philadelphia Eagles
SCA near the top in global environmental friendliness
Mini-SHAPE_korr.indd 1
2007-08-30 14:03:30
VINJETT
EPS
LAIC IDE
T
NOI S
AC
REMA
C
A
S I
Contents:
10
MORE LATIN
AMERICAN
FAMILIES ARE JOINING
THE MIDDLE
CLASS
.
2*SCA SHAPE Americas
Mini-SHAPE_korr.indd 2
2007-08-30 17:18:20
04 FOCUS: NORTH AMERCA
Americans are becoming more costconscious, environmentally aware
and alert to health and hygiene issues –
all trends that fit SCA exactly.
8
08 NEWS: SCA partners with the
Philadelphia Eagles. Saba’s Amore is a
rising star in Mexico, and Xpressnap
sales soar.
10 FOCUS: LATIN AMERICA
Strong growth, falling poverty rates
and an emerging middle class are
transforming Latin America.
4
14 SNAPSHOT: A look at the swift
rise of SCA Americas, now spanning
the hemisphere from Canada to Chile.
Lennart Persson comments on future
focus.
16 CORE VALUES: Respect,
excellence and responsibility are
SCA’s core values. But how do they
take form in reality?
G
SCA Shape special edition Address SCA, Corporate
Communications, Box 7827, 103 97 Stockholm, Sweden
Telephone +46 8 788 5100 Fax +46 8 678 8130 Publisher Bodil
Eriksson Managing editor Johan Andersson Editorial Johan
Andersson, Anna Selberg, SCA, and Göran Lind, Kristin Päeva,
Appelberg Design Mats Wester, Appelberg
Printer Danagårds Grafiska AB, Sweden Cover photo Getty Images
SCA Shape special edition is
published in English. Reproduction
only by permission of SCA
Corporate Communications. The
opinions expressed herein are
those of the authors or persons interviewed
and do not necessarily reflect the views of
the editors or SCA.
Americas SHAPE SCA *3
Mini-SHAPE_korr.indd 3
2007-09-03 15:58:53
FOCUS: NORTH AMERICA
m
L
th
th
ra
R
ha
co
ke
to
ne
ra
MILES OF MEALS
American restaurant owners as well as patrons
and take-out customers are becoming more
cost-conscious, environmentally aware and
alert to health and hygiene issues – all trends
that fit SCA perfectly.
n America, home of the burger joint and the take-out
concept, people’s appetite for food cooked away from
home seems as strong as ever. Last year, food service
revenues passed the half-trillion-dollar mark.
“That was a pretty big milestone,” says Don Lewis,
senior vice president, sales and marketing, at SCA Tissue
North America, one of the nation’s top three suppliers of
towel, tissue and table napkins to the food service industry.
Food service turnover this year is projected to reach USD
537 billion, up 3.8 percent in nominal terms over the previous year, marking faster growth than the economy as a
whole. Increasingly fast-paced lifestyles are the major driver, Lewis says.
“Eating out in the US and Canada
is so prevalent because of the lifestyle
that is becoming more and more common,” he says. “Two-income families
where both parents work away from
home just don’t have time to prepare all
their meals at home. Even the take-out
trend has grown considerably over the
last few years, so even if people aren’t
eating inside the restaurants they take
it home to eat with the family.”
On a typical day, the nation’s
935,000 restaurants total USD 1.5 billion in sales. Four out of five consumers
agree that going out to a restaurant is a
better way to use their leisure time than
cooking and cleaning up, according to
the National Restaurant Association.
Current uncertainty as to where the
US economy is heading hasn’t put a
lid on overall growth, but has merely
4*SCA SHAPE Americas
Mini-SHAPE_korr.indd 4
2007-08-30 17:19:41
pe
pi
at
pr
th
tr
or
ou
m
w
“I
ca
L
tiv
ev
gr
w
de
ta
ou
fo
di
m
in
S
da
le
mes
m
all
ut
he
’t
ke
’s
lrs
a
an
to
n.
he
a
ly
made consumers more cost-conscious,
Lewis says.
“People still eat out in times when
the economy is seen as less strong, but
they may choose less fancy restaurants,” he says.
RISING GAS PRICES and housing costs
have also made restaurants more costconscious than in the past. One of SCA’s
key strategies in product development is
to focus on cost of use and value engineering of its products, to help restaurants save money, Lewis says.
“Napkin and washroom tissue dispensers that discourage overuse and
pilfering are one way,” he says. “Oneat-a-time dispenser solutions as well as
proper sizes of tissue dispensed means
the cost per use can be reduced, yet patrons will still be able to dry their hands
or wipe their mouths effectively without using too much tissue.”
From a narrow perspective, SCA
might be seen as preferring patrons
who use as much tissue as possible.
“In a way it’s a dilemma for us, which
causes some interesting dynamics,”
Lewis says. “But from a case perspective, we still see our business growing,
even though our paper output may not
grow at the same speed. Our strategy,
which has worked out favorably, is to
develop related products that meet restaurants’ needs and allow us to grow
our business.”
The strategy amounts to supplying
food service outlets with, for example,
dispensers and related products that
meet their needs yet still translate to
increased business for SCA.
Heightened awareness of the neg-
One tissue at a time:
efficient for retailers, effective for
consumers.
ative health impact of cholesterol
and sugar has increased demand for
healthy, organic alternatives to common burgers. In addition, consumers
are becoming more environmentally
conscious in the wake of the global
warming debate and climate issues,
Lewis says. This gives SCA an advantage due to its long commitment to sustainable development.
“With virtually all of our products
being 100 percent made from recycled
material and independently certified by
EcoLogo for our holistic approach to the
environment, we feel we are well positioned to meet this demand,” he says.
BESIDES ENVIRONMENTAL awareness,
A clean kitchen requires clean hands.
SCA continues to
focus on handsfree, no-touch,
hygienic solutions.
consumers are also paying more attention to hygiene issues in the wake of recent bird flu warnings and other health
scares, Lewis says.
“As food service outlets are more
and more focused on avoiding crosscontamination, SCA continues to fo-
Americas SHAPE SCA *5
Mini-SHAPE_korr.indd 5
2007-08-30 17:20:10
FOCUS: NORTH AMERICA
SCA is also seen by its customers as a consistent source
of supply, with fill rates – on-time, complete delivery of an
order – reaching 99.8 percent. “We feel this is best in class
and it’s a very important strategy for us, because restaurants
prefer to limit the space used for storage,” Lewis says.
About 55 percent of the food service industry covers
meals served in restaurants or taken out to be consumed
at work or at home. The remaining – and sizable – chunk
comes from food service in schools, hospitals, prisons and
nursing homes. ▲
S
I
C
b
ca
c
fr
e
TH
Xpressnap lowers the customer’s cost of use by
25 percent,” Lewis says. “We’re unique in offering this versus our biggest competitors, so it’s a good value
proposition for us.”
cus on hands-free, no-touch, hygienic
solutions for our napkin and towel
products. We put a lot of emphasis on
our dispenser innovation work and our
R&D efforts today, and over the next
years we are going to be focused on hygienic solutions.”
One-at-a-time, hands-free dispensing is the motto for SCA’s dispenser system Xpressnap, which was introduced
four years ago and has won the International Foodservice Distributors Association Grand Prix Award in the nonfood category for innovation two of the
last three years. “Xpressnap lowers the
customer’s cost of use by 25 percent,”
Lewis says. “We’re unique in offering
this versus our biggest competitors, so
it’s a good value proposition for us.”
THIS IS SCA TISSUE
NORTH AMERICA
★ SCA Tissue North America provides napkins, tissues and towels – washroom, tabletop and wiper
products that eliminate waste, reduce maintenance costs and offer hygienic solutions.
★ The products are sold through wholesale distributors in North America and marketed as of October
this year under the common brand name Tork. That
means that brand names Park Avenue Ultra, Main
Street and Coronet will all be changed to Tork.
★ Sysco Food Service, the largest distributor of food
service products in the US, honored SCA with a
2006 Gold Level Supplier Award, ranking it No. 6
out of a total of 2,500 suppliers. Yum brands, which
owns Pizza Hut, A&W Restaurants and other major
chains, has named SCA “Vendor of the Year.”
6*SCA SHAPE Americas
Mini-SHAPE_korr.indd 6
2007-08-31 09:17:24
in
ca
in
di
U
ce
ab
in
m
SC
TH
•
(4
pe
•
of
M
in
th
tio
ab
th
w
th
ce
an
ss
ts
rs
ed
nk
nd
SMART PRODUCTS
IMPROVE LIVES
Close to 20 million US consumers are affected
by incontinence. The market for incontinence
care products is growing steadily, driven by
changing demographics and rising demand
from a more exacting group of wealthy consumers looking for new and more convenient help.
THE FACTORS THAT make the incontinence market attractive
include demographic changes taking place in North America, such as the aging baby boomer population and the growing ranks of over-85-year-olds, says Brian Nelson, regional
director for SCA’s North American health care business.
The global incontinence care market is valued at about
USD 6.5-7 billion. North America accounts for about 30 percent of the market, Europe for around 45 percent and Asia for
about 20 percent. SCA is currently the largest global player
in incontinence products, and No. 3 in the North American
market.
ing old taboos are important components of our strategy for the fast-growing retail market.
SCA is currently working to consolidate its leading global brand
TENA and has developed a range of
new products to meet demands in the
different sales channels. One example
is the incontinence pant TENA Discreet Activewear, which has been a
success.
SCA focuses on producing the highest-quality products that are differentiated because they are tailored to
specific customers. We are focusing
on growth in the United States while
maintaining our market-leading position in Canada, Nelson says.▲
SCA’S INCONTINENCE PRODUCTS ARE SOLD
THROUGH TWO CHANNELS:
• The health-care channel, including institutional care
(40 percent of the total market) and home care (25
percent).
• The retail channel (35 percent) for consumers who are
often younger and more active.
MARKET GROWTH is more than 5percent per year, with light
incontinence products showing the fastest growth.
“In the retail channel, consumers tend to be more active than
those in the institutional segment of the market. This distinction leads to different product characteristics with regard to
absorbency, durability, comfort and discretion. We leverage
the lessons we learn from both channels to maximize synergies
without compromising the need to develop products that meet
the specific needs of each segment,” Nelson says.
Innovation, marketing and information aimed at overcomAmericas SHAPE SCA *7
Mini-SHAPE_korr.indd 7
2007-08-30 17:20:52
NEWS
AMORE BY SABA
– MEXICO’S RISING
STAR IN FEMININE
PROTECTION
Sales of SCA’s new feminine protection product
Amore by Saba have reached more than 29 million
pieces since its launch in 2006, representing 6 percent
of Saba’s total domestic towel sales. Amore by Saba is
an innovative product that
provides good value for money.
In Mexico, more than 60 percent
of women live in extremely poor
conditions. SCA Mexico wants to
reach this niche market while
contributing to the women’s
health and protection.
SCA No. 2 in the world in
environmental awareness
■ SCA ranked No. 2 in a survey
of the world’s most environmentally friendly companies by
Ethical Investment Research
Services, a leading provider of
independent, globally responsible investment research, and
the Independent newspaper.
“We are working consciously
with the carbon dioxide issue,
and during the past year we reduced our emissions by
4 percent,” says Lennart Persson, acting CEO of SCA.
“But there are also many other areas where we are making substantial progress, such as waste management,
water use and raw material recycling.”
The survey reviewed the entire fiber flow, from FSCcertified forest management to the production process
and reuse of products.
P
SERENITY
BECOMES TENA
SCA PERSONAL CARE in North
America is gearing up to migrate
the Serenity brand in the
United States to SCA’s global
brand TENA. A new packaging
design aimed at enhancing the
brand image of TENA Serenity
puts TENA at front and center.
“With a fast-growing business
and an expanding product assortment, it has become imperative to
make the shopping experience for
consumers easy through packaging – easy to choose the right
product for their needs, and easy
to identify their trusted brand for
bladder protection,” says Lizelle
Valdecanas, senior brand manager, North America retail within
SCA Personal Care.
Packaging is not just a matter
of package graphics – it also helps
to communicate the brand’s core
identity.
“A fully integrated communications plan is in place to support the
migration of the Serenity brand to
TENA,” Valdecanas says.
Li
no
un
co
m
Lo
uc
ar
ne
of
ow
pr
bo
th
es
by
W
F
an
to
tio
sc
La
8*SCA SHAPE Americas
Mini-SHAPE_korr.indd 8
A
T
2007-09-03 15:59:25
PHILADELPHIA EAGLES AND SCA:
A GLOBAL APPROACH
TO ‘GREEN’
The Philadelphia Eagles football
team officially announced a new
corporate partnership with SCA
when the Eagles played the Carolina Panthers in a pre-season game
on August 17.
As a result of the SCA partnership, the East Club at
Lincoln Financial Field, the Eagles’ home stadium, will
now be called the SCA Club and Suites, and a series of
unique business-to-business events will occur over the
course of the 2007 season.
SCA’s leading brand of paper products, Tork, is
made from 100 percent recycled fiber and is Eco
Logo certified. The towel, tissue and napkin products are being used in the restrooms and all public
areas of the stadium.
“We warmly welcome SCA as our corporate partner,” says Joe Banner, president and chief operating
officer of the Philadelphia Eagles. “The synergy of our
own Go Green environmental program and the green
practices of SCA make a powerful statement that we
both are committed to championship performance on
the field and in our communities.”
Signage for the newly named club area is in the process of being installed and is expected to be completed
by the Monday Night Football home opener against the
Washington Redskins on September 17.
Fresh launches in Mexico
■ SCA Mexico launched new
scented products in the feminine
protection segment in June. The
Saba Confort brand now comes in
three aromas: Chamomile, Jasmine
and Orange Blossom. SCA’s goal with these launches is
to become the aroma flagship in the feminine protection category in Mexico. Aromas, natural essences and
scented products are popular in Mexico and throughout
Latin America.
ONE-OF-A-KIND
DISPENSER
XPRESSNAP
SINCE THE ONE-at-the-time dispenser Xpressnap came to market
in 2003, sales have climbed rapidly.
Xpressnap sales soared 170 percent in 2006, providing a great
example of how product innovations build customer relationships
and loyalty.
“I believe Xpressnap brand napkins have the brand recognition
potential and product potential to
become a global brand of interfold
napkins, making SCA the dominant global player in the interfold
napkin category,” says John Riley,
category director – tabletop, SCA
Tissue North America.
Americas SHAPE SCA *9
Mini-SHAPE_korr.indd 9
2007-08-30 17:21:32
FOCUS: LATIN AMERICA
LATIN AMERICA:
GROWTH AND STABILITY
FOSTER A GROWING
MIDDLE CLASS
Latin American economies are
enjoying a period of strong growth
that looks set to continue. Greater
stability and lower inflation boost
consumer confidence and
a burgeoning middle class.
t
he International Monetary Fund, IMF,
sees growth in Latin America including
Mexico at 5.0 percent this year in its revised Economic Outlook from July 2007.
Next year growth is projected to ease a little to 4.4 percent. Although dwarfed by countries
like China, India and Russia, it matches the global
average of 5.2 percent for both 2007 and 2008.
10*SCA SHAPE Americas
Mini-SHAPE_korr.indd 10
2007-08-31 09:10:58
Fo
as
ity
m
th
20
g
Y
F,
ng
e7.
tes
al
.
Financial stability with low inflation helped by more disciplined fiscal
policies and trade liberalization has
kept interest rates low and boosted
activity in the region. Latin America
is growing much faster than its northern neighbors, and 2007 will be the
fourth consecutive year with growth
around 5 percent – a very welcome
contrast to the traditional image of a
stagnating region. The 2004–06 period was the strongest three-year period
of growth in Latin America since the
late 1970s.
THE GREATER STABILITY, strong growth
For Latin America
as a whole, a majority of households
may have joined
the middle class by
2010.
and ambitious social programs are also
transforming the socio-economic landscape of the continent. Poverty is falling and a new middle class is rapidly
emerging. This trend is perhaps most
dramatic in the region’s two economic powerhouses, Mexico and Brazil,
home to half of the region’s 560 million inhabitants.
In Brazil, for instance, the number of households earning between
USD 5,900 and USD 22,000 per
year grew by 50 percent to 22.3 million between 2000 and 2005, while in
Mexico the number of families with
a monthly income between USD 600
and USD1,600 almost doubled to 10.7
million from 1996 to 2006, according to estimates by ECLAC and local
experts. Similar trends can be seen in
Colombia and Peru. In Argentina data
show that the number of families with
a monthly income above USD 1,000
has doubled to 40 percent of the total
from just 20 percent in 2003.
ESTIMATES BY BANCO SANTANDER
show that for Latin America as a
whole, a small majority of the households may have joined the middle class
with incomes above USD 12,900 by
2010 if the current trends continue.
Improving the distribution of income
is of course essential from a social perspective but also helps to ensure broad
support for necessary economic and
fiscal reforms that can help to sustain
economic growth momentum.
Longer-term prospects for the region also look promising, underpinned
by robust global growth and strong
commodity prices. But much improved
regional conditions also improve the
odds for sustained growth. The region
is making progress in strengthening
macroeconomic policy frameworks
that increases stability. Inflation targeting is used by a number of countries,
Longer-term prospects for the region also
look promising, underpinned by robust global
growth and strong commodity prices.
Americas SHAPE SCA *11
Mini-SHAPE_korr.indd 11
2007-08-30 17:22:04
FOCUS: LATIN AMERICA
ON THE DOWNSIDE , potentially falling
energy and commodity prices pose a risk
as global growth moderates and oil and
metals prices decline from the record
levels of 2006. Countries with particularly close trade links with the US such
as Mexico and Central America or significant exporters of oil and metals such
as Chile, Ecuador, Peru, and Venezuela
will be most affected. Rising grain prices
help exporters of agricultural products
like Argentina and Brazil. Latin America is however more resilient against adverse developments than previously, supported by a current account surplus and
more broad-based growth. ▲
EXPANDING MIDDLE CLASS
50 % of Latin American households
will have an annual income above USD
10,708 by year 2010.
SCA IN LATIN
AMERICA
– A GROWTH STORY
W
40%
20%
2002
>10,708
2006
2010*
0%
Sources: Santander, ECLAC *Forecast
60%
bu
SC
fo
ni
ca
og
A
U
sh
SCA HAS SALES in the Latin American region of more than
USD 600 million and a clear regional focus on all kinds of
hygiene products. Over the years, market positions have
been established by way of joint ventures in most of the
region’s countries. SCA now has a fully owned business in
Mexico and Central America, and it has developed successful joint ventures in Colombia, Ecuador, Peru, Chile
and the Dominican Republic. From Chile and Colombia,
the neighboring markets of Argentina, Venezuela and Bolivia are being developed. Consumption of hygiene products is growing fast in the region as both the number of
consumers and their spending power increase.
“It’s a dynamic and high-growth market for us with
a lot of potential business, and our ambition is not only
to grow with the market but to increase our total mar-
MARKET GROWTH IN THE
LATIN AMERICAN REGION
AFH TISSUE
MARKET
• Growth 4-5 %
FEMININE CARE
MARKET
• Growth 7-8%
INCONTINENCE
CARE MARKET
• Growth 12-14%
CONSUMER TISSUE
MARKET
• Growth 4-5%
<10,708
12*SCA SHAPE Americas
Mini-SHAPE_korr.indd 12
m
ve
ti
lo
ce
Latin America’s rapidly expanding economies
and increasingly affluent consumers make the
region a priority for further growth. In more
than 30 years in the region, SCA has achieved
solid market positions in several countries.
100%
80%
ke
pr
A
an
2007-08-31 09:17:44
pr
International Monetary Fund, World Economic Outlook Database, April 2007
*Forecast
and with the exceptions of Venezuela
and to some extent Argentina, inflation
has largely been contained. In Argentina, inflation declined in 2006 but the
authorities rely on administrative measures to keep a lid on price pressures.
fu
bu
th
ha
ket share substantially,” says Thomas Wulkan,
president of SCA Americas. “In the future Latin
America could well be bigger for us than the US
and Canada.”
WITH THE EXCEPTION of
s
e
th
ly
r-
International Monetary Fund, World Economic Outlook Database, April 2007
*Forecast
an
of
ve
he
in
cle
a,
odof
the feminine care segment, the hygiene markets are still largely undeveloped and fragmented in Latin America. In the
tissue and incontinence care segments, smaller
local or regional players account for 40 to 50 percent of the market.
The feminine care market is more developed
but still growing a hefty 7 to 8 percent a year, with
SCA’s position strong in many markets. In Mexico,
for example, Saba from SCA is the leading feminine care brand. In South America SCA’s feminine
care brand Nosotras has higher top-of-mind recognition than any other FMCG brand. The Latin
American feminine care market is worth a total of
USD 1.3 billion, and SCA holds an overall market
share of 18 percent.
The overall strategy in Latin America is one of
profitable growth.
“We must continue to please our consumers to
further grow and strengthen our leading brands,
but also manage all the organizational challenges
that follow with rapid growth,” Wulkan says. “We
have a lot of exciting product news in our pipeline
Annual % change
GDP constant prices
COUNTRY
2006
2007
2008*
ARGENTINA
8.5
7.5
5.5
BOLIVIA
4.5
4.5
5.3
BRAZIL
3.7
4.4
4.2
CHILE
4.0
5.2
5.1
COLOMBIA
6.8
5.5
4.5
2.9
ECUADOR
4.2
2.7
MEXICO
4.8
3.4
3.5
PERU
8.0
6.0
5.5
10.3
6.2
2.0
VENEZUELA
“In the future Latin America could well be bigger for
us than the US and Canada,” says Thomas Wulkan,
president of SCA Americas.
and a very strong and talented organization, so I
feel confident about our ability to continue to grow
our business profitably in the region.”
SCA HAS LEADING feminine care, incontinence
care and tissue brands in most of its markets. SCA
also has a leading brand for baby diapers in Colombia and Ecuador, where the market share has
increased from around 6 percent to 30 percent
in just five years. One key element of the growth
strategy is adding new hygiene categories, such
as baby diapers, in markets where SCA already
has a strong position.
The continent’s largest market, Brazil, is still virgin territory for SCA and could represent both a
challenge and great potential. The Brazilian hygiene
market is still fragmented, but it is growing fast and
rapidly becoming more sophisticated.
SCA is a little more cautious for now in Argentina and Venezuela given the recent political
trends in these two countries. ▲
Americas SHAPE SCA *13
Mini-SHAPE_korr.indd 13
2007-08-31 09:17:57
SNAPSHOT
TODAY, THE AMERICAS ACCOUNT for 17 percent of SCA’s
sales, and with its focus on hygiene products and solid
future potential, the Americas present one of the most
interesting geographic areas for SCA, both today and
in the future.
Latin America, with its rapidly growing market, poses
an interesting challenge for SCA, since one of the cornerstones in our strategic direction is to move closer to
customers and to capitalize on the high growth potential
of such an emerging market.
In North America, the focus is to strengthen customer
relationships with higher-value products within both
incontinence care and AFH-tissue.
I am convinced that SCA in the Americas has a unique
position for further growth and increased profitability.
LENNART PERSSON, ACTING CEO OF SCA
THE HISTORY OF SCA
IN THE AMERICAS
Latin America:
North America:
SCA was first established in Latin
America in 1980 through a joint
venture in Mexico. From this foothold, SCA expanded to Guatemala,
Costa Rica and Panama. In 1986, a
joint-venture company was established in Colombia and operations
have thereafter expanded in to the
neighbouring countries of Peru, Ecuador, Venezuela and the Dominican
Republic. In 2003, 50 percent of the
Chilean paper and hygiene company
PISA was acquired. In 2004/05 SCA
increased its ownership in Mexico to
fully owned subsidiaries.
In North America, SCA has accelerated its
presence during the 21st century with the
acquisition of part of Georgia Pacific’s away
from home tissue operations and the
packaging company Tuscarora. SCA also
invested in a greenfield tissue plant in
Barton, Alabama. In 2007 the packaging
operations were divested.
Emp
S
Today:
SCA is focused on hygiene products in the
Americas and has more than 7,000 employees and generates revenues exceeding USD
1.9 billion.
14*SCA SHAPE Americas
Mini-SHAPE_korr.indd 14
2007-09-03 15:56:49
Tissue North America
Mexico and
Central America
Joint Venture Activity
A’s
id
st
nd
Personal Care North America
Headquarters:
SCA Americas
SCA Tissue North America
SCA Personal Care
North America
es
rto
al
Drummondville
Oakville
South Glens Falls/Greenwich
Neenah/Menasha
Alsip
Philadelphia
Bowling Green
er
th
Bellemont/Flagstaff
ue
y.
Barton
Monterrey
ES
Dominican Republic
Managua
Personal
Care
30%
T
LI
SC
IN
Ecatepec
Mexico City
SP
A
Uruapan
M E R I CAS S
EA
AL
TH
Cartago/Costa Rica
Bogota/Colombia
Tissue 70%
Quito/Ecuador
Employees: 2,700
Sales: $ 400 M
R
E
I
C
M
A
A
SS
E
AL
TH
N
ES
I
S
Lima/Peru
SP
T
LI
A
C
Incontinence Mexico/
North Central
America America
19% 21%
South
America
12%
AFH Tissue
North America
48%
Employees: 550
Sales: $ 350 M
Employees: 1,500
Sales: $ 250 M
Caracas/Venezuela
Medellin/Colombia
Santiago/Chile
Employees: 2,500
Sales: $ 900 M
Americas SHAPE SCA *15
Mini-SHAPE_korr.indd 15
2007-08-30 17:22:57
CORE VALUES
ALL FOR ONE,
ONE FOR ALL
a
SCA CORE VALUES CREATE UNITY
lthough SCA Americas is large and diverse,
it is still one business group within
one larger company: SCA. There is
one common mission and one set of
core values for the entire company,
and like all SCA employees, those working in SCA
Americas live the same SCA core values of respect, excellence and responsibility every day.
EXCELLENT WORK IN
LOSS PREVENTION
An example that focuses on just
one of the values, responsibility
— between employees, as well as
to shareholders and customers — is
recent award-winning work with
loss prevention. SCA Tissue North
America received an Achievement
Recognition Award from FM Global
in June 2007 for its outstanding
achievements in loss prevention.
One area singled out for recognition was the push to prevent fires
that could result in the loss of property or interruption of service. SCA
Tissue’s efforts in this area reduced
corporate loss expectancy by more
than USD 216 million. FM Global
recognized SCA Tissue North
America for following up on more
than 80 recommendations made by
the insurer.
Mini-SHAPE_korr.indd 16
ELLIPSE OF INCLUSION
■ In step with the value of respect, SCA Americas strives
to be a place of inclusiveness. To illustrate this in a very
concrete fashion, the SCA Americas’ headquarters at
Cira Centre in Philadelphia was designed around an ellipse—an architectural symbol of employee inclusiveness
represented in a three-story elliptical staircase meant to
encourage employee interaction. Shown above, at the
center of the design, are some of the SCA employees
who are nominated by colleagues for living the SCA core
values. Front row, left: Don Lewis, Kathy Hammond, Lisa
Daniels, Editha Rosado, back row,left: Fred Albrecht,
Shellee DeFreitas, Colleen Egan, Pat Dolan.
2007-08-31 09:18:15