How to get
healthier
employees
Transforming
energy use at
SCA offices
The year that
won’t end for
biodiversity
SENSE
A MAGAZINE FROM SCA ON SUSTAINABILIT Y Nº 22010
NEW TECHNOLOGY
PARTNERSHIP
WITH MAORIS
GETS STEAMY
The problem
men don’t
talk about
A supply
CHAIN
that shines
THE POWER POTENTIAL OF THE DESERT SUN  GLOBAL COMPACT POINTS THE WAY
10SCAsen2_01_omslag_sense_3284.indd 1
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Decisions without damage
SUSTAINABILITY LIVES at the intersection of the
interests of society and the interests of business,
as companies’ main reason for being, today and
in the future, is sustainable value creation. There
is interdependence between business and society
as company operations impact society at the same
time as external societal forces impact companies.
Efforts to find shared values have the potential not
only to foster economic and social development
but to change the way companies and society can
work together for mutual success. Many of SCA’s
mills and factories are the main employer in the
local community, so close cooperation is key. SCA
has often taken on the responsibility to support improvements of local infrastructure as well as social
partnerships besides normal business operations.
To SCA, sustainability is about minimizing the
impact on people and the environment in every de-
“Sustainability is the
sum of all the choices
we make that contribute to our entire social
and environmental
impact.”
Kersti Strandqvist,
senior vice president
sustainability, SCA.
Sustainability goals
IMPROVED WATER USAGE
SCA established its target for water
usage in 2005: to reduce consumption by 15% and reduce organic content in wastewater by 30%.
CARBON DIOXIDE
EMISSIONS
cision made by our company. It is the sum of all the
choices we make that contribute to our entire social
and environmental impact. It is about empowering
our customers and end-users to act responsibly by
providing solutions that enable people to use natural resources wisely.
Sustainability also involves taking a responsible,
long-term approach and selecting the best suppliers, securing safe and efficient production processes and delivering high-quality, safe and environmentally sound products and services to our
millions of customers around the world.
It is also about delivering a good return to our
shareholders to secure a long-term healthy and
profitable company. To SCA, taking all three aspects of sustainability – economic, environmental
and social impact – into account, is the vehicle to
grow in a genuinely sustainable manner.
RESPONSIBLE USE OF
WOOD RAW MATERIAL
No fresh fiber-based material used
in production will be derived from
controversial sources.
CODE OF CONDUCT
COMPLIANCE
SCA’s Code of Conduct applies
to all employees at all locations
worldwide.
By 2020, emissions from fossil fuels
will be reduced by 20%, using 2005
as a base year.
SCA Sense is a magazine from SCA, geared primarily toward customers
but also for public officials and journalists interested in SCA’s sustainability work. Sense is published twice a year.
Address SCA, Corporate Communications, Box 200, 101 23 Stockholm
Telephone +46 8 7885100 Fax +46 8 6788130
Publisher and Managing editor Marita Sander
Editorial Marita Sander, SCA, Anna Gullers, Kristin Päeva and Göran
Lind, Appelberg Design Cecilia Farkas, Appelberg
Printer Trydells
Cover illustration Team Hawaii
Reproduction only by permission of SCA Corporate Communications. The opinions expressed herein are those of the authors or persons interviewed and do
not necessarily refl ect the views of the editors or SCA. You can subscribe to SCA Sense or read it as a pdf at www.sca.com/sense.
2 SCA SENSE SUSTAINABILITY 22010
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c
“Being an ethical company
isn’t enough anymore.” Page 7
“Many will opt to have surgery, with the risk of bladder
weakness as a side effect.” Page 14
04 SENSIBLE
Now you can find certified gold, and Tork
goes to the Gulf oil cleanup.
06 SUPPLIERS
Being ethical isn’t enough. Have you
checked the suppliers?
11 ENERGY SOLUTIONS
Solar panels and wind power reduce
cost in the US.
06
American
employees
get healthier with
wellness
programs.
14
12 BIODIVERSITY
Forest management that protects
bugs and slugs.
14 PROSTATE CANCER
The problems down below that men
don’t talk about.
Every species can find the right life
environment in the forest landscape.
12
16 WELLNESS
Wellness programs can help
employees live healthier lives.
17 HIGH GRADES
Global Compact praises SCA’s sustainability
reporting.
18
s
t
n
e
t
n
o
c
18 GEOTHERMAL HEAT
A tissue plant in New Zealand benefits from
underground heat.
Back cover The desert sun
can cover the entire world’s
energy needs. Page 20
SCA SENSE SUSTAINABILITY 22010 3
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sensible
Glimpses of a more sustainable world
Spins in
Tork aid
in Gulf oil
cleanup
C o penha
gen.
SCA Tissue North America
donated a semi-trailer full
of Tork wipes for the Gulf
oil cleanup.
The Tork wipes, typically
used in manufacturing,
automotive and industrial
environments to absorb
large spills, grease
and grime, will be used
onboard boats to help
sanitize equipment and to
clean deck machinery and
tools. They’re also used
for general cleaning use,
such as hand washing for
volunteers. The products are worth more than
$200,000.
Did you know that…
It takes 400 years to break down a
plastic bottle that has ended up in the
ocean.
100 million tons of plastic are floating around in the Pacific Ocean.
Copenhagen has 350 km of bike paths
and 55 percent of inhabitants cycle to
work.
Gold
certification – it’s only fair
also find gold that has been certified for fair trade.
This spring, Fairtrade Labelling Organisations International (FLO) and the Alliance for Responsible Mining
(ARM) launched the first-ever third-party independent
certification for gold. The ambition is to open up market
opportunities for millions of impoverished artisanal
small-scale miners and that will include getting a fair
price for the gold they mine.
photo: istockphoto
Coffee, bananas and cotton have it. Now you can
SCA in Carbon Leadership Disclosure index
Sca has received one of the highest scores in the Carbon Disclosure Project Nordic 200 selection, thus
placing it in the Carbon Leadership Disclosure Index 2010. CDP is a leading international organisation
focused on the business response to climate change. It secures the disclosure of climate change related
data from major corporations on behalf of over 534 of the world’s leading investment institutions with
more than $64 trillion in assets under management.
4 sca SENSE sustainability 22010
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PHOTO: ISTOCKPHOTO
FIND OUT THE AMOUNT OF CARBON
emissions created by your meals.
At www.eatlowcarbon.org you
can drag and drop menu items,
ingredients or sample meals into
your virtual pan and calculate
the carbon impacts of your food
choices. The Low Carbon Diet
Calculator concept is developed
by catering company
Bon Appétit.
FSC
AWARDS
SCA
Forest Stewardship Council
(FSC) has awarded SCA for its
outstanding achievements in
promoting the FSC brand.
This was the first time FSC
awarded German business partners with the FSC Global Partner
Award. SCA was honoured in the
pulp and paper category for its
high importance and outstanding achievements, especially for
the proclamation and promotion of the FSC label in the paper
segment.
The Forest Stewardship
Council (FSC) is an independent and not-for-profit organization established to promote the
responsible management of the
world’s forests.
How green
is your dinner?
9
How many CO ² e (carbon
dioxide equivalents) does
your salad contain?
From
park to
sandbox
square meters
IF YOU LIVE D in the
Swiss city of Zurich
you would have 116
square meters of
green area to enjoy.
In the Japanese city
Fukuoka the green
space is as small as
9 square meters per
resident.
SCA SENSE SUSTAINABILITY 22010 5
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Feature The supply chain
Suppliers
under pressure
Supplier relationship management, supplier ethics management, the ethical supply chain, environmentally conscious
supply chain management. Are these just buzzwords?
text: Alex ander Farnsworth illustration: Team hawaii
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T
HE SUPPLY CHAIN inspires a lot of buzzwords,
but companies around the world show an
increasing interest in guaranteeing safety,
sustainability and ethics in their sourcing.
Managing the supply chain in an ethical and sustainable way makes a lot of economic sense given the
steady stream of supplier-generated ethics scandals.
Every day, it seems, the papers carry stories of
tainted dog food or toothpaste, lead paint in toys,
automotive recalls and other supply chain problems.
What many companies fail to realize is that while the
blame for a defective product might lie with a supplier
6,000 miles away, the public and media hold the brand
responsible, not the outsourced vendor.
Nike learned this lesson in the 1990s when it was
found to be using sweatshops and under-age labor to
make sneakers at factories in Asia. The company has
since become a bastion of corporate social responsibility.
“Being an ethical company isn’t enough anymore,”
says Jim Slavin, Senior Director in Advisory Services
at Integrity, an SAI Global company, a global provider
of corporate ethics and compliance programs and
solutions. “Today, leading brands are judged by the
company they keep. Consumers, investors, business
partners, regulators and media organizations now ex-
Nike has become a
bastion of corporate
social responsibility
after a tough lesson
with its sneakers’
production in Asia.
pect a company and its entire supply chain to be ethical
and sustainable.
“In our increasingly global economy, supplier ethics
is a serious and growing problem,” Slavin says. “It is
one of the significant ethics issues that enterprises face
today. It impacts revenue and market share because
consumers reward companies that deliver safe products to market and punish those that do not.”
Slavin points to an important business practice
known as supplier ethics management. This practice
helps companies manage their suppliers through strategies, programs and metrics to align supplier business
conduct with purchaser standards. One important thing
companies can do is to use a Web-based management
tool to collect and maintain supplier contact information, manage due diligence efforts, facilitate third-party
training initiatives and publish ethics and compliance
information for review and certification by suppliers.
WHILE THE UPSTREAM problems of guaranteeing suppliers’ ethical standards can be vexing, the downstream side – agents and resellers who sell a company’s
products – can also present a challenge. As a result
of increased enforcement of the US Foreign Corrupt Practices Act and the recent passage of the UK’s
Bribery Act 2010, companies face significant risk from
beyond their corporate boundaries. Both laws prohibit bribery to gain or retain business, and both make
companies liable for bribery conducted by third parties
with whom they do business. Siemens was famously
fined USD 1.6 billion in 2008 for bribery scandals
around the world.
Historically, managers believed their task was only
to ensure ethical business conduct within the four
walls of their company. When a supplier-generated
ethics scandal occurred, the standard response was “It
wasn’t one of our employees.” Thankfully, consumers
are demanding a lot more than that today.
Being an ethical company
is not enough anymore. A
company has to create a
chain of suppliers that stand
for the same values.
“Today, leading brands
are judged
by the company they
keep.”
MITIGATING SUPPLIER AND
DISTRIBUTOR RISKS
Develop a vendor and/or supplier code of conduct
that extends a company’s values to its suppliers
Make ethics and sustainability a factor in third
party selection
Maintain compliance history profiles of suppliers
and distributors
Assign ethics and compliance personnel to business partner relationships
Conduct audits of supplier and distributor ethics
and risk factors
Get to know your business partners
Train your third parties in ethical conduct and
sustainability
„
SCA SENSE SUSTAINABILITY 22010 7
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FEATURE The supply chain
Chain
control
The global scale of SCA’s supply procurement presents opportunities to
influence the social and environmental footprints of the company’s suppliers.
A
T EVERY STAGE OF ITS dealings with suppliers, from selection and consultation to
payment, the Group is committed to the
principles outlined in its Code of Conduct.
In 2005, SCA began the work of establishing
routines in its businesses to manage supply chain risks.
Responsibility for choice of suppliers rests with the
individual SCA business group. Consequently, practical implementation of supply chain assurance can
differ between the groups, but the overall direction
is common regardless of where in the world the SCA
Group conducts its business.
All business groups undertake some form of
screening of major suppliers using self-assessment
questionnaires, as well as on-site audits when the
need arises.
On the following pages you’ll find some of the
Group’s work.
8 SCA SENSE SUSTAINABILITY 22010
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Reliable fiber
Illegal logging is a threat
to the world’s forests and
to biodiversity.
ILLEGAL LOGGING and timber from
controversial sources are threats to the
world’s forests and to biodiversity.
SCA buys large quantities of fresh
fibres and also purchases pulp and
kraftliner made from the same fresh
raw material. The Group has established
a corporate goal that no raw material
originating from controversial sources
is being used in the Group’s production.
Controversial sources might be timber
that has been harvested illegally, timber
from forests with a high conservation
value, or material from areas where human rights are being violated. To ensure
that these goals are met, SCA assesses
existing and potential suppliers.
These efforts include questionnaires
and documentation requirements, random follow-up of suppliers and independent audits.
One for all
Each year, 0.2 percent of all forested
areas in the world are deforested.
Aerial view of the Rio Negro, Amazonas.
PHOTO: ISTOCKPHOTO
A new Global Hygiene Supplier
Standard will be common to the
Group’s entire hygiene business.
A GLOBAL Hygiene Supplier Standard
serves as a benchmark for the hygiene
business worldwide and raises the bar
in terms of sustainability, environment
and corporate social responsibility.
“Regarding sustainability, there are
increasing demands from our customers that our chain of custody holds all the
way to our suppliers. In 2008, SCA signed
the UN Global Compact and that is also
visible in our internal Code of Conduct.
In the Supplier Standard, we are putting
forth the same demands to our suppliers,
and in our auditing procedure sustainability will be added to the current scope,”
says Jessica Nordlinder, supplier performance development director.
The new supplier standard currently
being drafted includes guidelines on
areas from quality and environment to
product safety and chemicals, as well as
a supplier code of conduct.
„
SCA SENSE SUSTAINABILITY 22010 9
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FEATURE
The supply chain
One more
for the road
On the road
to savings
SCA is the first retail supplier in
the Benelux region to distribute its
hygiene products in a totally carbonneutral fashion.
It is not quite an Australian road train, but almost.
A THREE-YEAR project that began in
2009 in northern Sweden is testing the
feasibility of adding an extra articulated
trailer on a timber truck to decrease
the environmental footprint of timber
transports.
The project is headed by Skogforsk,
the Forestry Research Institute of Sweden, and involves the transportation
of SCA Forest Products timber from
Överkalix to Munksund, 160 kilometers
away.
An articulated timber truck one normally sees on the road is 24 meters long
and carries 60 tons of timber.
After 18 months of testing, the new
truck, which is 30 meters long and car-
ries 90 tons of timber, has proven environmental benefits.
For example, 56,000 liters of diesel
have been saved, reducing CO2 emissions by 140 tons. By transporting an
additional 30 cubic meters of wood with
the same, albeit longer truck, the test
has demonstrated that it has saved 650
road transports equivalent to 210,000
kilometers, or five times the circumference of the earth. In addition, because
of better weight distribution on the bigger truck, wear and tear on the roads is
diminished.
Before these Swedish road trains
become commonplace, however, some
laws need to be changed.
THE GREEN CARE Transport program
was launched with a select group of haulers in August 2010. Besides optimizing
engines for better fuel efficiency, improving the aerodynamics on trucks and
providing driver training, all of which
lead to reduced CO2 emissions, SCA and
its transporters will offset the remaining emissions by investing in sustainable
Gold Standard/WWF-approved energy
projects around the world.
“This initiative is in line with SCA’s
corporate CO2 target,” says Riny Strik,
regional director of Business Logistics
at SCA, who came up with the concept.
SCA’s corporate goal is to reduce emissions from fossil fuels by 20 percent by
2020.
Info: www.greencaretransport.nl
Riny Strik,
regional
director of
Business
Logistics,
SCA.
Lean is green
Logistics and handling optimization
resulted in cost savings and a reduction of more than 15 tons of CO2.
Adding an extra trailer to a
timber truck decreases the
environmental footprint of
timber transport.
PHOTO: PER PETTERSSON
THE DUTCH PROJECT has focused on the
reduction of pallet handling, external
warehousing and truck movements.
Better insight, lean production and
online stock management made it possible to eliminate the use of a third-party
storage facility. This resulted in transport cost savings of EUR 113,000 and a
reduction of more than six tons of CO2 .
Truck movements were further reduced
when SCA Hygiene Gennep realized it
could use the Euro pallets it received from
SCA Tilburg in its own production. This
saved 50 trucks a year – a reduction of four
tons of CO2 . Investigations are under
way to fit 550 plano boxes onto a pallet
instead of only 500 to save an additional
eight tons of CO2 . The total advantages
for SCA include cost savings of EUR
300,000 and a CO2 emission reduction
of more than 15 tons a year.
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GREEN TRENDS
SWEDEN’S
LARGEST
EXPANSION OF
WINDPOWER
EVER
Wind turbines, solar panels and a serious conservation program take a big bite
out of an office building’s electric bills.
TEXT: MARK CARDWELL PHOTO: ISTOCKPHOTO
M
ICHAEL DILLON sees his office as
approach,” he explains. “We wanted somea living laboratory. As manager
thing safe and practical.”
of environment and risk manA local start-up company, Renewegy LLC
agement for SCA Tissue in the
in nearby Oshkosh, came up with the winAmericas, and sometimes a manager of green
ning proposal. Working with several area
energy projects, he oversaw the construction
businesses, it designed and manufactured
of four new wind turbines at the Service Excelthe four 60 meters tall towers, which are
lence Center in Neenah, Wisconsin, in the US.
installed 46 meters apart on the north side
Officially switched on in July, the turbines
of the center, with a hydraulic system that
are intended to take a bite out of the electric
allows them to be raised and lowered for
Michael Dillon
bill at the 4,800 square-meters office building
maintenance and repairs.
where Dillon and about 150 other people work. “We’ll
“Our new wind turbines stand as a symbol of SCA’s
cut consumption by about one-sixth,” he says. “That’s
commitment to sustainability and our environmengood for the business and the environment.”
tally friendly products,” Don Lewis, president of SCA
The turbines are the latest in a series of green enTissue North America said at a green community fair
ergy initiatives at the center. The projects will likely
and dedication ceremony for the wind turbines that atserve as templates for projects elsewhere.
tracted hundreds.
That’s why Dillon is now busy looking at how the
THE FIRST STEP was an internal energy saving proprojects at the center can be adapted at other sites.
gram that cut electricity use in the building. In 2008
“We’ve learned a lot from what we’ve done here,
115 solar panels were installed on the roof of the
we’ll adapt that knowledge to other projects,” he
center. However, even before that alternative energy
says. “First we will focus on cutting consumption.
came on line, Dillon was already working on the wind
Then we’ll look at the best ways to make renewable
turbine project. “We were looking for an innovative
energy for each site.”
STATKRAFT SCA VIND AB,
an energy cooperation
between SCA and the
Norwegian company
Statkraft is responsible
for the largest expansion of wind power in
Sweden’s history.
The project consists of
460 wind turbines with
a combined electrical
production of 2.4 TWh
which corresponds
to 1.5% of Sweden’s
entire electricity consumption.
An appeal has been
lodged against the
licences for all six wind
farms that Statkraft
and SCA plan to construct in Jämtland and
Västernorrland in the
north of Sweden. The
appeals will result in
delays of about one
year.
“We firmly hope that
the Environmental
Court will process
the matter as quickly
as possible. We are
hopeful that we will receive a ruling in the autumn and that we can
then launch the project
in 2011”, says Bengt
Vernmark, President of
Statkraft Vind Sverige,
in a press release.
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SNAPSHOT
Environmental work today
Another year
of biodiversity
The UN General Assembly proclaimed 2010 as the International Year of Biodiversity.
The year is winding down, but the work won’t stop.
TEXT: RISTO PAK ARINEN PHOTO: ISTOCKPHOTO
W
E MUST COUNTER the
perception that people
are disconnected from
our natural environment,” UN Secretary-General Ban
Ki-moon said in November 2009.
“We must increase understanding of
the implications of losing biodiversity. In 2010, I call on every country
and each citizen of our planet to
engage in a global alliance to protect
life on Earth.”
With 2.6 million hectares, SCA is
Europe’s largest private forest owner.
With that comes responsibility to take
care of the forests’ biodiversity. As
early as 1987 SCA defined the preservation of biodiversity as the prime environmental target in its forest management and set the target to manage
the company’s forests so that the flora
and fauna are as diverse in the future
as they are today. In that respect the
UN International Year of Biodiversity
does not change anything.
“We have two main policies that we
strive toward,” says Per Simonsson, an
ecologist at SCA Skog.
“One is that we take nature into
consideration in all forestry decisions,” he says. “In concrete terms,
that means we leave 5 percent of our
gross volume in the forests. In certain
areas we leave more than that, in others less, depending on the biodiversity
of the nature in question. We leave
certain kinds of trees, areas close to
water and so on.”
THERE ARE SOME 200 species in SCA’s
forests that may be adversely affected
by forestry without consideration. Of
these the majority are insects and of
the rest, half is wood fungi and half is
mosses and lichen.
“You can say that we are protecting
bugs and slugs,” says Per Simonsson.
“What we need to do is to ensure that
these species can find the right life environments in the forest landscape.
“The other main guideline is that
we’ll protect the most valuable bi-
otopes. For that purpose we have made
an inventory of biotopes and forests
that need to be protected. In this socalled ecological landscape planning,
which covers all our managed forests,
we have set aside 6 percent of the
forestland for biodiversity.”
Simonsson, a biologist by education,
is one of two ecologists at SCA. There
are five others working out in the field.
Part of his job is to train employees
and contractors who carry out operations in SCA’s forests. Another part is
to translate SCA’s policies and objectives into practical instructions and
ensure that they are implemented.
“No one is allowed to work for SCA
without training, and we monitor
our performance on a regular basis.
In such a complex undertaking as
forestry, it is difficult to completely
avoid mistakes – or even to define
what are the best measures to take
for the sake of biodiversity – but we
strive to improve all the time,” he
concludes.
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You can say that we are
protecting bugs and
slugs.”
CUSTOMERS LOOK FOR FSC
WHO’S THE SINGER?
“The Chirp!” family of apps for iPhone, iPod Touch
and iPad feature the songs of the most common
birds of backyards, gardens, parks and woodland
in northwest Europe, the USA and Canada. Learn
to identify the singers and try the quiz to test your
memory.
BEE IS THE KEY
Honey bees and wild pollinators have a key role
in biodiversity. Good pollination is important
for crop yield in oilseed crops, field beans and
clover seed as well as fruits and berries.
SCA’s guidelines and instructions
fulfill the Forest Stewardship Council
(FSC) standard. FSC is an independent, non-governmental, not-for-profit
organization. SCA was FSC-certified
in January 1999, and today many of
SCA’s businesses use timber from
SCA’s forests to produce FSC-certified products, such as solid wood
products and publication papers, but
also tissue. SCA is the world’s largest
supplier of FSC-certified products.
“We still get criticized for lacking in nature consideration now and
then”, says Per Simonsson. “Some
people want to see much larger areas
of forests set aside. But FSC is a balance between environmental, social
and economical concerns, and there
is little effect from a standard so strict
that no forest owner can follow it and
no products come out of it.”
Simonsson believes that the
importance of certified products will
only increase in the future.
“It will be even
more important
because consumers
want confirmation
that the products
they look for come
from responsibly
managed sources,”
he says.
Per Simonsson
SCA SENSE SUSTAINABILITY 22010 13
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social responsibility
The cancer men don
talk about
Prostate cancer is one of the most common types of cancer among men in the
world. Still, it’s the cancer men don’t want to talk about.
m
Text: michael lawton photo: istockphoto
en don’t like to think about prostate cancer. They con-
sider it something that will happen to someone else,
even though it’s now the most common cancer in men
in many countries. Some 40 percent of men over age
70 have the disease, even if many of them don’t know it
and probably will never have any serious symptoms.
The prostate gland is next to the bladder and surrounds the urethra. Cancer there is often mild and
slow-moving, but it can be a killer, and the problem is
how to identify when urgent action has to be taken and
when it would be better to leave things alone. Men are
encouraged to speak to their doctors about the options
for testing and available treatments.
“Around 10,000 men are diagnosed with prostate cancer every year in the UK,” says Mark Bishop,
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Bladder
Urethra
Prostate gland
Testicle
Vas deferens
Penis
WHAT CHANGES SHOULD
I LOOK OUT FOR?
ON’T
director of fundraising at the Prostate Cancer Charity. “Many will opt to have surgery to remove their
prostate, with the risk of short-term, and occasionally
long-term, bladder weakness as a side effect.”
TENA Men, the SCA-owned specialist bladder
weakness brand, has been working with the Prostate
Cancer Charity as its charity partner of the year for
2010. Currently in the UK, one man in nine experiences some form of bladder weakness, and it is a common
side effect of prostate cancer.
“We have worked on a number of fund-raising activities with our charity partner this year,” says Zoe Brimfield, TENA assistant brand manager. “We donated 10
pence to the charity for each of the first 35,000 packs
of TENA Men Level 2 pads that were sold in June.”
SCA staff are also involved personally. “A team of
SCA employees have completed the Three Peaks Challenge,” says Brimfield. “They gathered sponsorship
for the Prostate Cancer Charity to climb Scafell Pike,
Snowdon and Ben Nevis, the three highest mountains
in England, Scotland and Wales.”
The year-long partnership with TENA Men will help
the charity to raise awareness of prostate cancer and
male bladder weakness, as well as of the support that is
available. “The two organizations are also keen to destigmatize men’s health issues and the embarrassment
THE MAIN TYPES OF PROSTATE PROBLEMS ARE:
A non-cancerous enlargement of the prostate
Inflammation or infection of the prostate (prostatitis)
Prostate cancer
“The aim is
to get men
to think
about
prostate
cancer like
any other
disease,
even though
it’s ‘down
there.’”
EACH OF THESE PROSTATE PROBLEMS CAN
CAUSE SIMILAR SYMPTOMS:
A weak or reduced urine flow
Needing to urinate more often, especially at night
A feeling that your bladder has not emptied
properly
Difficulty starting to pass urine
Dribbling urine
Needing to rush to the toilet – you may occasionally leak urine before you get there
Less common symptoms include:
Pain when passing urine
Pain when ejaculating
Pain in the testicles
SOURCE: THE PROSTATE CANCER CHARITY
DID YOU KNOW...
...that US president
Barack Obama proclaimed September to
be National Prostate
Cancer Awareness
Month.
Namn Namnxxxx
men may sometimes feel when it comes to reaching out
for help,” Bishop says.
The aim is to get men to think about prostate cancer
like any other disease, even though it’s “down there”—
in a part of the body about which they tend not to talk,
even to their nearest and dearest.
The two organizations are sponsoring an upcoming
rugby match at the Harlequins’ Twickenham stadium
at which they will offer information about the condition.
“We think that a rugby match is a natural environment for men,” Brimfield says. “Prostate cancer and
bladder weakness are sensitive issues for men, and
we’re hoping it’ll be somewhere they’ll feel comfortable
and receptive to information on their own territory.”
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2010-10-15 16:58:00
HEALTH
A healthier US
Do companies take as good care of their
employees as their equipment? Employee
health care has become a big issue as health
care costs continue to spiral upward in the US.
TEXT: MARK CARDWELL PHOTO: ISTOCKPHOTO
T
ODAY PRIVATE companies
bear health care costs for
workers and their families in
the US.
“We have always cared about the
well-being of our employees,” says John
O’Rourke, vice president of human
resources for SCA Americas. “But the
rising cost of health care in recent years
has been setting off alarm bells in companies across the US, including ours.”
As with any big manufacturing
company, the 2,600 people who work
for SCA at a dozen locations across the
United States come from all walks of
life. So in a country renowned for fast
food, mass marketing and colossal consumption, Eddie Haaz isn’t surprised
by the number of employees who could
be leading healthier lives. “What really
strikes me,” he says, “is the number of
people who are ready to change.”
That’s why Haaz is so busy these
days. A Pennsylvania psychologist who
specializes in workplace behavior, he
is part of a team that is helping willing SCA workers in the US put an end
to bad lifestyle habits.
The initiative is the latest step in an
We have always cared
about the well-being of our
employees.” John O’Rourke
innovative wellness program aimed at
improving both the health of SCA employees and the company’s bottom line.
“Companies like to say that people are
their biggest asset, but many manufacturers take better care of their equipment,” he says.
THE FIRST STEP FEATURED a questionnaire about lifestyle and a finger-prick
blood test to measure cholesterol. It
also included what O’Rourke calls
“positive, fun things” such as weight loss
contests, emailed fitness and eating tips
– even free pedometers.
Things were ramped up in 2010 when
SCA hired a medical doctor and Haaz to
provide both health tests and wellness
counseling for willing employees across
the United States. Roughly 1,300 SCA
employees who have signed on to the
program – a whopping 55 percent of all
company employees.
“A lot of people are living with bundles
of risk factors like obesity, high blood
pressure and high cholesterol levels,” he
says. Some people were found to have
diabetes, a potentially life-threatening
disease they were unaware they had.
For Haaz, most of the health risks
uncovered at SCA are related to life
choices. “We live in a culture where
Americans bring considerable health,
personal and family problems to the
workplace,” he says. “I would expect
to find the same results in any similar
workplace. By helping employees make
healthy changes you lower health costs
and raise production. Everybody wins.”
Haaz says.
16 SCA SENSE SUSTAINABILITY 22010
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2010-10-15 16:58:04
Beskrivning av den här vinjetten
TRANSPARENCY
s
e
s
i
a
r
p
UN
Y
T
I
L
I
B
A
SUSTAIN
G
N
I
T
R
O
REP
dation
“This commen one of
proves we are panies
the leading combility
in the sustaina r peers.”
m o ng o u
field aAm
eln
Christina
GRI IMPROVES TRANSPARENCY AND COMPARABILITY
A report is only as good as the data it
contains. SCA measures its sustainability
performance as much as possible, and
two years ago the company decided to
report according to the guidelines of the
Global Reporting Initiative (GRI), the world’s
most widely used sustainability reporting
framework.
“Before GRI, there was probably a little
more fluff around the data,” says Christina
Ameln, director of corporate social responsibility. “With GRI, all indicators are tied to
an explanation, which if at all possible goes
back to a specific number. Today we want
to have a higher level of evidence, so everything is measured.” Reporting according to GRI is also important for socially responsible investors (SRIs), an increasingly
important part of the investor community.
“SRI investors and NGOs such as the
Global Compact, FTSE4Good and Ethisphere use GRI as a way of confirming the
data,” she says.
SCA’s Sustainability Report has earned
the highest, A+, rating which can only be
declared if external assurance has been
applied for the report. In SCA’s case, the
sustainability report is reviewed by PwC.
The UN’s Global Compact is one
of the world’s largest corporate
citizenship initiatives. SCA joined
in 2008 and recently received a
commendation for its sustainability
reporting.
T
EN YEARS AGO, the United Nations
launched its Global Compact program, a “policy platform and a practical framework for companies that are
committed to sustainability and responsible business practices.” Since then, nearly 8,000 corporate
participants and stakeholders from more than 130
countries have joined the initiative.
“SCA joined in 2008,” says Christina Ameln,
director of corporate social responsibility at SCA.
“Upon joining, a company has to communicate
about its progress, which we do through our sustainability report. This year we got commended
for our ‘high-quality sustainability report.’”
This was the second consecutive year SCA received a commendation, which this year was given
to 44 companies.
“We want to be a leading company in the sustainability field among our peers, and the Global
Compact is one of the leading recognition platforms,” she says. “This commendation is important to us since it proves we are one of the leading
companies, and it also proves that we take our
commitment seriously.”
The 10 principles for companies under the UN
Global Compact cover four main areas: human
rights, labor, the environment and anti-corruption.
SCA’s Corporate Social Responsibility strategy
is built around the company’s Code of Conduct,
which takes these principles into account.
“If you look at the 10 principles, most are linked
to the social agenda,” Ameln says. “That’s what
we’ve based our Code of Conduct around.”
SCA SENSE SUSTAINABILITY 22010 17
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2010-10-15 16:58:08
NEW TECHNOLOGY
Full steam
AHEAD
I
to the North Island of New
Zealand to places like Rotorua, you will be familiar
with the strange sight of steam rising from the
ground. The thermal fields of this region are wellknown and provide many benefits – not only are they potentially a source of energy, they are also a huge tourist
attraction and a source of fascination, myth and wonder.
The Maori people are very connected to the land
and its natural resources. SCA Hygiene Australasia
has been working together with them to negotiate use
of geothermal steam for its Kawerau manufacturing
plant. Through this project SCA has partnered both
Ngati Tuwharetoa (BOP) Settlement Trust (NTST)
– an Iwi Trust and NTST’s wholly owned commercial subsidiary Ngati Tuwharetoa Geothermal Assets
(NTGA). Ngati Tuwharetoa descend from Ngatoro-irangi the priest (Tohunga) who navigated the Arawa
canoe.
F YOU’VE EVER BEEN
LEGEND HAS IT that the local thermal heat in this
area was sent by the sisters of Ngatoro-i-rangi who
was freezing to death while climbing Mt Tongariro
to claim the land. The “fire” erupted first at White
Island, then at Rotorua and Taupo and finally at the
volcano of Tongariro to save the Tohunga’s life. Tuwharetoa was Ngatoro-i-rangi’s descendent. The tribe
descends from Tuwharetoa.
Of course, scientists take a different view of how
the geothermal fields came to be. But regardless, SCA
has at all times respected the indigenous owners of
the resource and worked in partnership with them.
Well head
Once the steam is extracted from the bore,
clean process steam for the paper machines
is separated from the heated fluid that is discharged through the well head.
ALL THREE OF SCA KAWERAU’S paper machines are now
running entirely on natural heat from the earth, meaning there is no longer a need to use the existing gas-fired
boilers (which were fired by non-renewable fossil fuel –
natural gas.). Steam is an integral part of the paper making process and it is fantastic that SCA can now utilise
renewable natural resources for this purpose.
The impact on SCA’s carbon footprint was instant
and will be ongoing – it is estimated to have reduced
the site’s carbon emissions by nearly 40 percent.
Heat in geothermal steam
Each steam field is
accessed via a bore
which is linked to the
underground geothermal heat source.
18 SCA SENSE SUSTAINABILITY 22010
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2010-10-15 16:58:14
In New Zealand’s volcanic zone, a tissue production
facility is taking advantage of geothermal energy to
lower its environmental impact.
TEXT AND ILLUSTRATION: SCA
Geothermal energy
The geothermal steam field is accessed via a
number of deep bores which are linked to the underground natural heat resource. Once the “raw” geothermal fluid is extracted from the bore clean steam for the papermaking process is separated within a processing plant
at the well head. The clean steam then travels through a
custom-built pipeline, directly to the SCA
Kawerau site, where it feeds into the
papermaking process.
The clean steam then travels down
a custom-built pipeline directly to
the Kawerau site and to the paper
machines.
Reinjected geothermal
fluid not used in papermaking process
Bore
40
PERCENT
The change to geothermal
energy aims to reduce the site’s CO2
emissions by nearly 40 percent.
SCA IN NEW ZEALAND
A
New Zealand’s central North Island volcanic
zone contains several areas of thermal activity,
one of which is located near SCA’s Kawerau mill.
1
Manufacturing sites:
Offices:
1. Te Rapa (Tissue and
Personal Care)
2. Kawerau (Tissue)
A. Alderman Drive
B. Wellington
C. Christchurch
Net sales: 900 SEK million
Number of employees: 558
2
B
C
SCA SENSE SUSTAINABILITY 22010 19
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2010-10-15 16:58:18
The world
Europe
Within six hours deserts
receive more energy from
the sun than humankind
consumes in a year.*
PHOTO: ISTOCKPHOTO
DESERT POWER
VISIONS An area the size of this
black square covered with solar
power plants represents the
total surface needed to meet
the world’s electricity demand.
The smaller square represents
Europe’s need. The energy is
10SCAsen2_20_sista_sidan_3286.indd 20
provided by concentrating
solar thermal power plants.
This type of power plant uses
mirrors to concentrate sunlight
for heat, which is used to
produce steam to drive turbines
and generate electricity.
Behind this vision lies a foundation called Desertec that aims to
promote the implementation of
the concept “Clean Power from
Deserts” all over the world.
Read more: www.desertec.org
*SOURCE: DR. GERHARD KNIES, A COORDINATOR OF THE TRANS-MEDITERRANEAN RENEWABLE ENERGY COOPERATION,
A NETWORK OF ABOUT 50 EXPERTS IN RENEWABLE ENERGIES AND SUSTAINABILITY.
2010-10-18 11:12:58