A MAGA ZINE FROM SCA ON SUSTAINABLE FORESTRY, 2013 “You give up 200 million kronor per year to save some bugs?” SCA goes beyond short-term gains 200 YEARS and perfect for EAGLES Certifications that count Forest management can improve climate Forestry for a new era Why Ikea sleeps well at night What is your favorite tree? Publisher Joséphine Edwall-Björklund Weeping Willow Managing Editor Marita Sander Oak Editorial Anna Gullers Magnolia Ylva Carlsson Birch Appelberg Design Cecilia Farkas Birch Markus Ljungblom, Beech Appelberg Printer Åtta45, Solna Address SCA, Corporate Communications, Box 200, 101 23 Stockholm, Sweden. Telephone +46 8 7885100 Fax +46 8 6788130 Contents 03 The world’s forests are under pressure on a variety of fronts, but some signs point to a manageable future. 06 SCA’s forestry philosophy aims to ensure both profits and biological diversity in the future. 10 Ikea buys enormous amounts of wood for its furniture and has a system for making sure that the wood raw material derives from responsibly managed forests. 13 Certifying forests is a tool to sustain the industry, and SCA’s Hans Djurberg knows what he wants to achieve as a board member of the Forest Stewardship Council. 15 Sustainable forestry can help to lower CO² levels in the atmosphere, according to new research. 18 World Wide Fund for Nature’s Bruce Cabarle believes active forest management has an important role to play in improving the climate. Who’s behind this magazine? The content is printed on Arctic volume 130 grams FSC certified paper. Reproduction only by permission of SCA Corporate Communications. The opinions expressed herein are those of the authors or persons interviewed and do not necessarily reflect the views of the editors or SCA. 2 SCA SHAPE 2013 SCA is a leading global hygiene and forest products company. It develops and produces personal care products, tissue and forest products. Sales are conducted in some 100 countries. SCA has many well-known brands, including the global brands TENA and Tork. Sales in 2012 amounted to SEK 85 billion (EUR 9.8 billion) and SCA has approximately 36,000 employees. As Europe’s largest private forest owner, SCA strives to ensure that our forests are as rich in timber, biodiversity and experiences in the future as they are today. Sustainably managed forests not only constitute one of few truly renewable resources, growing forests also sequester carbon dioxide and mitigate climate change. This magazine is our way of promoting sustainable forest management from different perspectives and also sharing our knowledge in this area of expertise. Read more about SCA at www.sca.com. What is the health status of planet Earth’s forests today? CIFOR’s director general gives an update. FORESTRY for the people Deforestation. Climate change. Droughts. Demand for biofuels. The world’s forests are under pressure on a variety of fronts. The threats are real, but some signs point to a manageable future. Text: ANNA MCQUEEN photo HANS GEIJER/JOHNÉR, AMATA BRASIL AND ISTOCKPHOTO SCA SHAPE 2013 3 Forests provide food... Bushmeat, or edible wild mammals, reptiles, birds and insects that live in forests or trees, can account for up to 85 percent of the protein intake of people living in or near forests. ...and medicine Source: the UN F Natural products are the only source of medicine for 75 to 90 percent of people living in developing countries. Source: the UN ORESTS ARE UNDER THREAT around the world. Their health is a matter of great concern to scientists and economists, who recognize that forests purify our air, filter our water, provide timber, food and medicine, and sustain local communities. Forests absorb a sizable proportion of the carbon dioxide that people pump into the atmosphere, helping to reduce the impact of climate change, but botanists worry that the trees themselves may fall victim to a changing climate. IN PLACES LIKE BRAZIL and Southeast Asia, the amount of land used for agriculture and livestock has increased sharply, encroaching on natural forests. Current estimates suggest that global deforestation is running at 13 million hectares per year, or the equivalent of about one hectare every 2.5 seconds. “Historically, the same occurred in other regions such as Europe and North America,” says Peter Holmgren, director general of the Center for International Forestry Research (CIFOR). “But as 4 SCA SHAPE 2013 7–8% of all forested areas are planted 2% of the global trade in commodities are forest products 1 hectare every 2.5 seconds is the area being deforested agriculture stopped expanding thanks to economic development, urbanization and more efficient farming methods, forests gradually returned.” The forest industry has recognized the threat of deforestation and has invested heavily in planted forests to replace the trees it fells. “While deforestation continues, forests are being reclaimed elsewhere,” Holmgren says. Worldwide, planted forests cover almost 300 million hectares, or 7 to 8 percent of total forested area. However, some believe that planted forests pose a threat to biodiversity and that local people do not tend to benefit from them. Recent years have seen considerable political focus on climate change and forestry’s role in combating it. Compared with other ways of reducing our impact on the climate, it seems both smart and simple to call for a halt to deforestation. “But while this ambition is high on the international agenda, we have also realized that it’s not possible to only manage forests in terms of climate,” says Holmgren. “There has to be a healthy mix of Peter Holmgren Did you know... that there was 30 percent more forest land 50 years ago than today? During the 1990s Brazil and Indonesia had the highest net loss of forest, but since then they have significantly reduced their rates. products and services from forestry. Not just timber but other elements like food, energy and medicines, and ecosystem services such as water, biodiversity and local climate regulation that support landscapes and livelihoods. We can add in the global climate benefit, but we can’t make it a standalone objective.” ANOTHER RELEVANT ISSUE is the growth in production of biofuels. “The ethical debate over growing crops for energy rather than food is a little exaggerated in my opinion,” says Holmgren. “But when governments in richer countries offer subsidies for biofuels, the competition can become unfair, and if money can be made from biofuels, then land used for this purpose will grow.” Today the picture is mixed. Deforestation is slowing somewhat, but concerns over biodiversity and climate change remain high. Investment in forestry is growing, and forest products account for around 2 percent of the global trade in commodities – a key component in a future green economy. “In terms of the “We have also realized that it’s not possible to only manage forests in terms of climate.” Age: 50 Occupation: Director general, Center for International Forestry Research (CIFOR), since 2012. Before that he led the Global Forest Resources Assessment at the Food and Agriculture Organization of the United Nations (FAO) in Rome, leading its work on climate change Education: Studied forestry at the Swedish University of Agricultural Sciences in Umeå, Sweden. Obtained an MSc in 1987 and a PhD in 1995 with a thesis entitled “Geographic Information for Forestry Planning” Lives: Jakarta, Indonesia Family: Married to Ann-Sofie, three children aged 18, 16 and 12 Hobbies: Photography, cooking Favorite tree: The large Scots pine on our Swedish property, which supposedly is the oldest in the Stockholm region Favorite forest-related pastime: Reading – I still prefer printed books! future, if we are only talking about food supply to a growing population, then I think deforestation could slow down rather quickly because investment in agriculture can make productivity keep up,” Holmgren says. “But if Westernstyle, meat-heavy diets and high levels of food waste continue to spread, then the land requirements will grow. The pressure from a changing climate adds to the uncertainties.” Consumption patterns and climate change could pose bigger problems than a growing population in the future. “There are factors that make it difficult to predict the future, but we are seeing a slowdown in deforestation at the moment, and I see no reason why it couldn’t continue that way if policies for food and fuel production are carefully managed,” Holmgren says. “On a personal level, I am concerned for the role that forests have in our future. To quote celebrated forester Jack Westoby, ‘Forestry is not about trees, it is about people. And it is only about trees insofar as it serves the needs of people.’” SCA SHAPE 2013 5 Leave no species behind “We are committed to protecting the biological diversity of the forests for which we’re responsible.” 6 SCA SHAPE 2013 What does SCA do to make its forestry sustainable? As Europe’s biggest private forest owner, practicing sustainable forestry and maintaining biological diversity are priorities to SCA. text ULF WIMAN “YOU GIVE UP 200 MILLION Swedish FOTO: HARRI TAHVANAINEN, FOLIO kronor per year to save some bugs?” an incredulous customer once asked Björn Lyngfelt, vice president communications, SCA, upon learning about the company’s forest management. As Lyngfelt recalls, “He found it hard to believe that we would go to such great lengths to protect some animals and plants. “But yes, we do,” he continues. “To us, forestry goes beyond short-term gains. We’re committed to protecting the biological diversity of the forests for which we’re responsible. We see this and sustainable forestry as our moral and ethical responsibility to future generations.” Sustainable forestry is long-term by its very nature. In northern Sweden the cycle from planting to harvest takes about a century. The importance of taking a long-term view of forest management was learned the hard way in Sweden at the beginning of the 20th century. In the wake of the flourishing sawmill industry, ruthless harvesting had ravaged the virgin forests of northern Sweden. The remaining sparse forests grew poorly and regeneration was weak. The situation led to the country’s first forestry legislation in 1903. SCA SHAPE 2013 7 FEATURE EATURE Case in point: SCA’S FORESTS the golden eagle Golden eagles often build their nests in tall old pines, which have to be big enough to withstand the weight. The nests may weigh a ton as the birds return each year to add to their old nests. The average age of these pines is 270 years. That’s one reason why SCA leaves 100-year-old trees in a final felling. These trees will be 200 years old at the next final felling and will be suitable for golden eagles as the third final felling approaches, almost 300 years after the regeneration of the first forest. SCA devoted considerable resources to restoring the depleted forests that were a result of more than a century of exploitative selective logging. And the efforts produced results. During the years from World War II to the turn of the millennium, the standing volume of living trees in SCA’s forests grew by 50 percent and the growth rate more than doubled. However, by the mid-1980s it was clear to SCA that there is more to sustainable forestry than planting new trees as old ones are felled. The effects on biodiversity by forest management were prioritized, and SCA set a target that no plant or animal species should risk disappearing as a result of forestry. SCA changed its forest policies accordingly, took thorough inventory of nature qualities in Björn Lyngfelt Lives: Sundsvall, Sweden Family: Three grown-up sons Favorite tree: A seasoned old pine tree on a cliff, withered by wind, winters and fires Favorite nature activity: Skiing on the crusty snow on peat bogs on a sunny day in March Outdoor experience everyone should have: Enough woodcraft to feel comfortable on a path in the forest, far enough away from cars and towns to hear only the sounds of the forest 8 SCA SHAPE 2013 all its forests and introduced ecological landscape planning. The company has spearheaded this mind-set in the forest industry and taken part in the development of common industry standards. Ecological landscape planning includes the preservation and re-establishment of habitats for sensitive species. This includes burning of forests to resemble the fires that historically renewed 80 percent of the virgin forests at least once per century. Animals and plants are adapted to these natural cycles, and some species even need fires to reproduce. “We’ve also changed our harvesting,” Lyngfelt explains. “Within harvested areas, more than 5 percent of the forests are preserved for nature considerations.” This environment-focused work has now been under way for a couple of decades, and the results are starting to show. “We’ve discussed with experts how it affects flora and fauna. They say that it’s too early to be certain – we’re dealing with processes that run over centuries – but they think we’re on the right track.” It is a track that will hopefully ensure both profitable forestry and biological diversity in the future, and one that will also, as Lyngfelt says, “guarantee that people have a place where they can go for rich nature experiences.” FOTO: LASSE EKLÖF, FOLIO Forest land: Europe’s largest private forest owner, with 2.6 million hectares located in northern Sweden, of which 2 million are used for timber production Harvest 2012 (million cubic meters): 4.0 Production of forest seedlings 2012: 102 million, of which 44 percent were planted in SCA’s own forests and the rest sold to private forest owners Net sequestration of carbon dioxide: 2.6 million metric tons (As growth in SCA’s forests exceeds fellings, a large amount of carbon dioxide is sequestered each year) Greening the earth SCA has numerous tree planting projects globally. The new trees not only combat climate change, they brighten up communities and help green deforested areas. Poplars in Inner Mongolia Nature came to European communities SCA has donated 2,000 trees in order to combat climate change and restore the ecological environment in northern China’s Inner Mongolia region. The donated trees are a part of the Million Tree Project that aims to plant 1 million trees in Inner Mongolia by 2014. The land has been reforested with poplars, pines and yellowhorn, species that are particularly effective in fighting desertification and sequestering carbon. SCA takes an active role for its employees across Europe through its Tree Pool program. The program encourages employees to plant trees in the cities and towns where they live, providing their communities with a piece of nature. A wide variety of trees have been planted in all kinds of locations, from kindergartens to sports clubs, community centers and town centers. (Read about SCA’s project in Brazil on the last page) RECORD IN SEEDLINGS... For the first time ever, SCA’s Norrplant nursery operation in Sweden delivered more than 100 million seedlings in 2012,102.5 million, to be more precise. Deliveries have increased to both private forest owners and to SCA’s own forestlands. “Animals behave rationally. I always feel safer in the forest than in the city.” Elin Olofsson, timber buyer, SCA PELLETS FOR HORSES SCA Bionorr has developed a bedding material for horses and horse owners – stall bedding pellets. The pellets are manufactured from pure sawdust. When moisture is added to the pellets, they expand to about twice their size, quickly disintegrate into sawdust and provide a stable and dust-free bedding surface in the stall. The bedding products have proven positive for horses previously suffering from pressure sores. ...AND A MAGIC SEEDLING POT A NEW POT that improves handling of these enormous quantities seedlings was launched in 2011. The “Power Pot” halves the size of the seedlings, and twice as many seedlings fit in each tray, thus reducing transportation costs and space and also enabling forest workers to carry more plants when planting seedlings. SCA SHAPE 2013 9 Even if forest product companies understand the importance of responsible forestry, how do big global companies that use those products keep track of the source of their commodities? We asked Ikea to explain its system. Sustainability from forest to furniture The international home products company Ikea uses more than 13 million cubic meters of wood each year to make its popular furniture. To guarantee that its chairs, desks and bookcases are made from wood grown in a responsible way, Ikea has established its own supplier code of conduct. text SUSANNA LINDGREN photo IKEA AND ISTOCKPHOTO 10 SCA SHAPE 2013 Ikea gets about 30 percent of the fiber for its products from certified or recycled sources. It aims to raise this figure to 50 percent by 2017. A T IKEA A GLOBAL NETWORK of 17 forestry specialists work to support the business teams to ensure that the wood the company uses meets its sustainability requirements. “Noncompliance is infrequent but has very clear business consequences,” says Anders Hildeman, global forestry manager at Ikea. “A violation of the IWAY (Ikea’s code of conduct) minimum requirements stops deliveries until the suppliers can demonstrate that they are following our standard.” The suppliers have to report their sources every four months, and these reports are followed up with audits. When required, Ikea follows the supply chains “Just asking for certified wood is not enough. We also try to help increase the availability.” all the way back to the forests, he says. Forestry requirements were first introduced in 1998. To date, about 30 percent of the fiber used in the production comes from what Ikea calls preferred sources, meaning either certified or recycled sources. The long-term ambition is to have all wood used in production coming from preferred sources, but the intermediate target is 50 percent for 2017. One big challenge for reaching the target is the shortage of certified forests. “Just asking for certified wood is not enough,” Hildeman says. “We also try to help increase the availability by supporting responsible forest management projects in 13 different countries. To promote and train we work with international and SCA SHAPE 2013 11 Anders Hildeman, global forestry manager at Ikea. “The aim is to shorten and simplify the supply chain by removing traders and operators that aren’t transparent.” 12 SCA SHAPE 2013 Family: Wife Lena, children Ina, 28, Johan, 26, and Hugo, 16. Dog named Chassa, 6. Lives: Lund, Sweden Favorite tree: Rowan Favorite nature activity: Autumn snow grouse hunting in the mountains Outdoor experience everyone should have: Cross-country skiing or hiking in the mountains local organizations. By doing so, we and our partners have contributed to 25 million hectares of certified forests in Russia and 2 million hectares in China.” Romania and Bulgaria are two other important sourcing countries where Ikea runs projects to increase the availability of certified material. Among the working partners are international NGOs such as WWF (the World Wide Fund for Nature), FSC (the Forest Stewardship Council) and the Rainforest Alliance, as well as several local organizations. “Another big challenge for Ikea is that our production is so far removed from the forests that we have fairly long supply chains with three or four steps,” Hildeman says. “The aim is to shorten and simplify the supply chain by removing traders and operators that aren’t transparent. Good supply chains take time to build, but we have been working with this since 1998 and have built up a good inhouse competence.” Sustaining the forest Forest certification is an important tool for improving forest management on both local and global levels. It’s also a way for the average consumer to make a difference by choosing products from certified, well-managed forests. Text: SUSANNA LINDGREN F All these forest certifications, what are their goals and which ones are worth looking out for? OR HANS DJURBERG, sustainabil- ity director at SCA, forest certification has two main objectives. The first is to serve as a platform for dialogue with stakeholders on how to improve forest management from an environmental, social and economic perspective. The second is to verify compliance with good standards and allow customers and consumers to actively choose products derived from well-managed forests. “All certification schemes have their merits when compared with noncertified forest management, and different schemes are recognized in different markets,” Djurberg says. “The specific demands placed on forest managers vary between schemes, as does the direct involvement and support from important stakeholders such as environmental NGOs, indigenous peoples and trade unions. Overall, the most important certification scheme for SCA is FSC,” he says, referring to the Forest Stewardship Council. As a board member of FSC International, Djurberg is personally involved in the development of FSC on a global level. For SCA, certification is an integrated part of its business and its sustainability targets. The systems are used to support the management of all forests owned by SCA. “It’s also an important tool in promoting sustainable forestry in our supply chain and a way for us to avoid controversial sources of fiber,” Djurberg says. Only 10 percent of the world’s forests are certified – mostly boreal forests in Canada and Russia. “But 10 percent still accounts for nearly 400 million hectares of forest land,” Djurberg says. “It’s not so bad considering that this is a system that has been in use only for the last 15 or 20 years. We would like to see more forests certified in the tropics, where certification may have the greatest impact on people and nature. “It is critical for the viability of the certification systems that they are relevant to all categories of forest owners, including small, private holdings, and that forest-based industries participate actively in the shaping of the future. As Europe’s largest private forest owner, SCA takes its dual role as business leader and guardian of an important natural resource seriously.” SCA SHAPE 2013 13 14 YEARS WITH FSC The management of SCA’s forests has been certified to the Forest Stewardship Council (FSC) standard since 1999. SCA’s five sawmills as well as its pulp and paper mills are certified with the FSC Chain of Custody. All production units use pulp or timber from FSC-certified forests, making SCA the world’s largest supplier of FSC-certified forest industry products. The Group’s forests, sawmills and pulp and paper mills are also certified to the Programme for the Endorsement of Forest Certification (PEFC). AND THE ABBREVIATIONS… FSC: The Forest Stewardship Council is a global, multi-stakeholder, not-for-profit membership organization that promotes responsible forest management worldwide. Members include environmental NGOs, businesses and social organizations, as well as forest owners and managers, processing companies and individuals. FSC facilitates the development of standards, ensures monitoring of certified operations and protects the trademark so consumers can choose products that come from well-managed forests. PEFC: The Programme for the Endorsement of Forest Certification is an international nonprofit NGO that also works throughout the entire forest supply chain to promote good practices and ensure that forest products are produced with respect for the highest ecological, social and ethical standards. PEFC is an umbrella organization that works by endorsing national forest certification systems. 14 SCA SHAPE 2013 Name: Hans Djurberg Family: Wife Daphne and two children, Ella and Erik Lives: Luleå, Sweden Favorite tree: A 300-year-old Scots pine Favorite nature activity: Winter camping on skis in the northern Swedish mountains in May Outdoor experience everyone should have: Access to a forest for long walks, picnics and room to breathe SFI: The Sustainable Forestry Initiative was launched as the US forest sector’s contribution to the vision of a sustainable development and is part of the PEFC umbrella. ATFS: The American Tree Farm System works to sustain forests, watershed and healthy wildlife habitats by offering forest certification for family forest landowners in the United States. Endorsed by the PEFC. CSA: The Canadian Standards Association develops standards and codes and provids products, services and training to enhance public safety and health, improve the quality of life, facilitate trade and preserve the environment. Endorsed by the PEFC. A man with an FSC mission Hans Djurberg, sustainability director at SCA Forest, was recently elected to the board of Forest Stewardship Council (FSC) International. What made you take on this mission? I want to promote responsible forest management, and I find the mission- and member-based consensus approach in FSC intriguing. It is a powerful tool for businesses and consumers to influence how forests are managed worldwide. What will you contribute? Over the years and in my different roles, I have gained a holistic view of FSC, from implementation in forest management operations to effectiveness as a market-based tool in global supply chains. I have learned the value – and challenges – of constructive dialogue. What are the biggest challenges for FSC? As the system grows, the stakes in the forest and on the market are increasing, as are the expectations for FSC as a professional service provider. Short-term, the organization must secure transparency and credibility in the transformation of its standards and governance structure. The core business of field assessments by independent certification bodies must always be in focus. Long-term, FSC must continue to bring value to its stakeholders. The system must make a clear difference on the ground and in areas where conservation values are high. To keep growing, FSC must become more relevant to smallholders, and also must decide how to embrace ecosystem services such as the sequestration of carbon to mitigate climate change. What is more beneficial for the climate: protecting the forest or actively managing it? A forest researcher should have an opinion. the air A well-managed forest, with a sustainable level of harvest, can contribute substantially to reducing carbon dioxide levels in the atmosphere, according to recent forest research. text CARI SIMMONS photo ISTOCKPHOTO SCA SHAPE 2013 15 T HE SWEDISH FOREST INDUSTRY is responsible for a net reduction of 60 million metric tons of atmospheric carbon dioxide (CO2) each year, which is in the range of Sweden’s current annual CO2 emissions, according to a Swedish-Swiss research study. The study, titled “The Role of the Forest in Climate Management,” also points out that forestry’s silvicultural programs increase forest growth, so that the trees are able to absorb more CO2. In other words, forest management can be beneficial for the climate – so long as harvesting doesn’t exceed annual growth, says Tomas Lundmark, forest researcher at the Swedish University of Agricultural Lives: Vindeln, Sweden Favorite tree: Very old pine trees Favorite nature activity: Just being alone in a quiet forest Outdoor experience everyone should have: Cloudberry picking “It’s not a question of whether or not we should manage our forests, but a question of how to manage them.” TOMAS LUNDMARK, Forest researcher 16 SCA SHAPE 2013 Sciences, who contributed to the study. “It’s not the standing stock in forests that is important, but rather how much can be annually harvested and put into the system of consumption,” he says. “The higher growth you have, the more you can harvest without depleting the resource.” When it comes to forest management, Sweden is extremely efficient. It harvests 80 to 90 million cubic meters annually but annual growth is 110 million cubic meters. Lundmark believes that the potential for sustainable management exists in the boreal forests of other countries as well, such as Russia and Canada, provided the political and commercial interests are willing to invest. “If it’s possible to be successful in Sweden, then it’s possible in other parts of the world too,” he says. “I think Sweden’s forest-based sector should think about exporting knowledgebased systems for solving some of the future challenges when it comes to securing energy and raw material supply.” PHOTO: JULIO GONZALEZ When it comes to forest management, Sweden is extremely efficient. It harvests 80 to 90 million cubic meters annually but annual growth is 110 million cubic meters. SCA SHAPE 2013 17 WWF sees forests on the frontline “The key challenge for the wood products industry is how to supply more wood products with less impact on forests.” 18 SCA SHAPE 2013 What is the perspective of an NGO on forest management and its implications for the climate? We asked the World Wide Fund for Nature. Active forest management has an important role to play in addressing climate change. The World Wide Fund for Nature’s Bruce Cabarle, the leader of the environmental group’s Forest and Climate Initiative, has a lot of ideas about what needs to be done. text CARI SIMMONS foto CHRIS STEIN, GETTYIMAGES What is the current situation for the world’s forests, and what does WWF perceive as the main threats? From temperate forests to tropical rainforests, deforestation continues to be an urgent environmental issue that jeopardizes people’s livelihoods, threatens species and intensifies global warming. Deforestation is caused by the conversion of forests for other land uses including pulp, palm and soy plantations, roads and other infrastructure, and forest degradation from fires, illegal and unsustainable logging, fuelwood harvesting and climate change. Do you believe that active forest management can offer a solution to some of the environmental problems? Yes. The key challenge for the wood products industry, in a future with zero net deforestation and forest degradation, is how to supply more wood products with less impact on forests. In our Living Forest Report, “Chapter Four: Forests and Wood Products” explores how we can meet future demand for wood products within the finite resources of one planet. Among the solutions we highlight as ways to achieve this are better forestry, for example, ensuring legality and sustainable forest management; more sustainable plantations; rationalized and inclusive landscape-scale forest zoning; and responsible procurement practices. Other solutions include better technologies for increased mill and recycling Bruce Cabarle Family: Homo sapiens Lives: Falls Church, Virginia, USA Favorite tree: The majestic redwood Favorite nature activity: Photographing rhythms of life in any forest, anytime An outdoor experience everyone should have: Experiencing the rush of life in a tropical rainforest at the first ray of sunlight. efficiencies and new low-footprint wood products, and better policies, for example, incentives to reduce the rate of forest conversion and destructive logging, such as public policy measures to reward forest stewardship that delivers carbon storage, biodiversity conservation or water regulation services. What changes have you observed among forestry companies since the climate issue came into focus? Chapter Four of the Living Forest Report includes an “industry view” of how the industry has adapted, and needs to continue to adapt, to a new low-carbon economy. In their own words, these industry representatives say that “Forests represent the best investment option for large-scale carbon storage.” This is quite significant and a positive sign that the industry realizes the role it plays in regard to climate change. SCA SHAPE 2013 19 Replanting IN BRAZIL In Brazil, SCA has established a pioneering partnership with ethical forestry company Amata. Amata is reintroducing indigenous trees to Brazil and has developed a forestry model that aims to give a value to trees, helping local people to make a living from the forest. Some of the trees will be harvested when they reach maturity and can be used commercially by local people, who are also learning to graze cattle among the trees. “Instead of clearing land to make way for ranching or palm oil production, Amata believes that this method provides a viable alternative for local people to make a living and encourages ongoing replanting of trees,” says Sarah Wilson, communications director for SCA UK and Ireland. SCA provides funding for Amata, which uses the money to buy, plant and maintain trees. Close to 5 million trees have been planted so far.