Department of Management and Marketing
The Department of Management and Marketing offers majors in business data
analytics, management and marketing and business education. Decision making as
a process is stressed. Students are taught to search for and identify important facts
and properly analyze them in developing sound alternative courses of action.
Modern analytical techniques as well as the importance of the behavioral sciences
are introduced.
Dr. Stephen Jones, Associate
Dean
Rothwell Hall, Room 441
(479) 968-0673
sjones@atu.edu
Professors:
The management and marketing major is designed generally to prepare students
Bashaw, Mason, Roach, Troboy
for careers as professional managers or as self-employed entrepreneurs in either
Associate Professors:
profit-seeking or not-for-profit organizations. The curriculum emphasizes a
Bean, Cochran, S. Jones, Walton
comprehensive understanding of business principles and economic activities. The
Assistant Professors:
required course of study seeks to prepare the graduate not only for initial
Batch, Idemudia
employment but for subsequent advancement in his/her chosen vocation. Effective
education for business responsibility consists not only of the development of an
understanding of the principles and methodologies which govern the organization and administration of the individual
business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.
Specific objectives of the program are to provide students who select the management and marketing major with the
following abilities:
1.
2.
3.
4.
5.
Effectively apply technology as a problem-solving tool in management and marketing contexts.
Critically evaluate management and marketing problems.
Identify and evaluate ethical issues related to management and marketing problems.
Effectively communicate.
Proficiency in the foundation principles of management and marketing.
Business Data Analytics
Curriculum in Business Data Analytics
Freshman
Fall
Spring
1,T
ENGL 1013
BUAD 1111
T
BUAD 2003
T
MATH 2243
ElectiveT
Total Hours
Junior
Fall
3
1
ENGL 1023
T
3
3
SPH 2173
ACCT 2003
T
T
ECON 2003
3
BLAW 2033
3
BUAD 2053
3
MATH 2223T
3
BUAD 3023
T
Spring
3
ACCT 2013T
3
T
3
3
3
3
ECON 2013
1,T
Science with Lab
U.S.
History/Government1,T
BDA 3053
4
3
5
BDA 2003
3
BDA 2013
3
15
Total Hours
15
Total Hours
Senior
Fall
Fine Arts &
Humanities1,T
15 Total Hours
6
MKT 4153
3
3
ECON 3003
3
MGMT 4083
3
3
MGMT 4013
3
MGMT 4203
3
6
FIN 3063
3
BDA 4003
Spring
3
ECON 3093
3
MGMT 3003
3
BDA 3003
1,T
T
MKT 3043
3
BDA 3033
3
Total Hours
15
1
Suggested Sequence of Courses
Sophomore
Fall
Science with Lab1,T
ACCT 3063 or ACCT
4023
MGMT 3103
2
BDA Elective
4
Spring
3
2
BDA Elective
Total Hours
16
Total Hours
3
16
15 Total Hours
1
13
See appropriate alternatives or substitutions in “General Education Requirements”.
BDA Electives: MKT 4073, MGMT 3113, BDA 4031-3, BDA 4073.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
2
Management and Marketing
Curriculum in Management and Marketing
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
Freshman
Fall
ENGL 10131,T
3
ENGL 10231,T
2,T
3
T
1
BUAD 2003T
3
Elective
5
Total Hours
Junior
Fall
U.S.
History/Government1,T
15 Total Hours
3
ACCT 3063 or ACCT
4023
BUAD 3023
3
ECON 3003
3
MATH 1113
BUAD 1111
MGMT 3003
MKT 3043
Total Hours
Freshman
Spring
ENGL 10131,T
2,T
MATH 1113
T
MATH 2223
T
3
ACCT 2003T
3
T
ECON 2003
1,T
3
ACCT 2013T
3
T
ECON 2013
3
3
1,T
SPH 2173
3
Science with Lab
4
Elective
6
BDA 2003
3
BLAW 2033T
Total Hours
Senior
Fall
BUAD 2053T
16 Total Hours
3
MGMT 4013
3
FIN 3063
3
MGMT/MKT Elective
6
(3000-4000 level)3
MGMT 4083
3
MGMT 3103
3
Elective
MGMT/MKT Elective
(3000-4000 level)3
6
15
Spring
Science with Lab
Fine Arts &
Humanities1,T
3
3
6
3
16
Spring
Fine Arts &
Humanities1,T
3
MGMT/MKT Elective
3
Elective
(3000-4000 level)3
3 Elective
3
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
3
3
ENGL 10231,T
2, T
MATH 2223
ACCT 2003T
3
T
ECON 2003
ACCT 2013T
3
T
ECON 2013
13
3
3
1
SPH 2173
3
Science with Lab
4
BUAD 2003T
3
Elective
6
BDA 2003
3
Elective
Total Hours
Junior
Spring
U.S.
History/Government1,T
5
15 Total Hours
BLAW 2033T
Total Hours
Senior
Spring
3 BUAD 2053T
16 Total Hours
3
MGMT 4013
3
BUAD 3023
3
FIN 3063
3
MGMT/MKT Elective
6
(3000-4000 level)3
MGMT 4083
3
ECON 3003
3
MGMT 3103
3
Elective
MGMT/MKT Elective
(3000-4000 level)3
6
MGMT 3003
3
Elective
1
MKT 3043
3
Total Hours
15 Total Hours
15 Total Hours
13
1
3
Fall
ACCT 3063 or ACCT
4023
MGMT/MKT Elective
(3000-4000 level)3
Elective
15
1,T
3
1
T
BUAD 1111
T
3
4
3
6
Science with Lab
Fine Arts &
Humanities1,T
1,T
Fall
Fine Arts &
Humanities1,T
4
3
3
16
3
3
15
Total Hours
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
2
3
The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of
Management electives with the remaining three hours from either a management or a marketing elective. Only three
hours of management/marketing internship will apply to this requirement.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
Curriculum in Entrepreneurship Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Freshman
Fall
1,T
ENGL 1013
3
ENGL 1023
1,T
2,T
3
T
1
BUAD 2003T
3
Elective
5
Total Hours
Junior
Fall
15 Total Hours
U.S. History/Government1,T
3
BUAD 3023
ECON 3003
MATH 1113
BUAD 1111
MGMT 3003
MKT 3043
Total Hours
Freshman
Spring
ENGL 10131,T
MATH 2223
2, T
T
ECON 2003
Science with Lab
Elective
6
BDA 2003
1,T
Spring
3
ACCT 2013T
3
T
4
3
ECON 2013
3
Science with Lab
Fine Arts &
Humanities1,T
BUAD 2053T
16 Total Hours
ACCT 3063 or
ACCT 4023
3
3
3
FIN 3063
3
3
MGMT 3103
3
Spring
3
1,T
BLAW 2033T
15 Total Hours
Senior
Fall
MGMT 4053
Market Strategy
elective3
MGMT 4013
3
16
Spring
Fine Arts &
Humanities1,T
3
MGMT 4063
3
MGMT 4083
3
3
3
MKT 4153
3 Elective
6 Behavioral Elective
3 Elective
3
Elective
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
ENGL 10231,T
1
BUAD 2003T
3
Elective
5
Total Hours
Junior
Spring
15 Total Hours
U.S. History/Government1,T
3
BUAD 3023
ECON 3003
3
3
MGMT 3003
3
MKT 3043
Total Hours
3 Elective
15 Total Hours
MATH 2223
2, T
T
3
ACCT 2003T
3
T
ECON 2003
SPH 2173
3
Science with Lab
Elective
6
BDA 2003
1,T
3
ACCT 2013T
3
T
4
3
ECON 2013
4
3
3
3
3
1
T
SPH 2173
T
BUAD 1111
3
ACCT 2003
3
2,T
MATH 1113
3
T
4
3
1
13
3
3
1,T
Science with Lab
Fine Arts &
Humanities1,T
4
3
BLAW 2033T
15 Total Hours
Senior
Spring
BUAD 2053T
16 Total Hours
3
MGMT 4013
3
FIN 3063
MGMT 3103
3
3
MGMT 4063
MKT 4153
3
3
MGMT 4053
3
Elective
Market Strategy elective3 3
Elective
1
15 Total Hours
13
Fall
ACCT 3063 or
ACCT 4023
3
15 Total Hours
3
3
16
Fall
Fine Arts &
Humanities1,T
MGMT 4083
Behavioral elective
3
4
3
3
6
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
2
MATH 2914.
3
Three hour Market Strategy elective must be taken from: MKT 4143 (Marketing Management) or MKT 3163 (Consumer
Behavior) or MGMT 4113 (E-Commerce).
4
Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human
Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.).
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
Curriculum in International Business Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
Freshman
Fall
ENGL 10131,T
3
2,T
3
MATH 1113
BUAD 1111
T
1
T
3
BUAD 2003
Elective
Total Hours
Junior
Fall
U.S. History/Government
ENGL 10231,T
MATH 2223
SPH 2173
2, T
T
Elective
BUAD 3023
3
ECON 3003
3
Science with Lab
ACCT 3063 or
ACCT 4023
ECON 4093
ENGL 10131,T
3
ENGL 10231,T
2,T
3
MGMT 3003
MKT 3043
Total Hours
Freshman
Spring
MATH 1113
BUAD 1111
T
BUAD 2003
Elective
T
3
ACCT 2013T
3
T
3
ECON 2013T
ECON 2003
BDA 2003
3
T
6
1,T
4
3
Fine Arts & Humanities
3
3
1,T
T
3 BUAD 2053
4 Foreign Lang
16 Total Hours
BLAW 2033
Foreign Lang
15 Total Hours
Senior
Fall
Spring
3
ACCT 2003T
3
5
15 Total Hours
1,T
3
3
3
4
16
Spring
1,T
Science with Lab
4
Fine Arts & Humanities1,T 3
MGMT 4013
3
MGMT 4083
3
MKT 4093
3 MKT 3163 or MKT 4153
3
MGMT Elective (3000
MGMT Elective (3000-4000
3 FIN 3063
3
3
3
-4000 level)
level)
3 MGMT 3103
3 Elective
2
15 Total Hours
16 Total Hours
15 Total Hours
12
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
1
3
MATH 2223
SPH 2173
2, T
T
Elective
3
3
ACCT 2003T
3
ACCT 2013T
3
3
ECON 2003
T
3
T
ECON 2013
3
3
Foreign Lang
4
Foreign Lang
6
BDA 2003
T
5
Total Hours
Junior
Spring
15 Total Hours
U.S. History/Government1,T
3
BUAD 3023
3
ECON 3003
Fall
BLAW 2033
15 Total Hours
Senior
Spring
3
Fine Arts & Humanities
3
T
BUAD 2053
16 Total Hours
4
1,T
3
3
16
Fall
Science with Lab1,T 4
ACCT 3063 or
3
ACCT 4023
Science with Lab1,T
4
Fine Arts & Humanities1,T 3
ECON 4093
3
MGMT 4083
3
FIN 3063
3
MGMT 4013
3
MGMT Elective (3000-4000
6
level)
MGMT 3003
3
MGMT 3103
3
MKT 3043
Total Hours
3 MKT 4093
15 Total Hours
1
MKT 3163 or MKT
4153
3 Elective
16 Total Hours
3
3
2
15 Total Hours
12
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
Curriculum in Management Concentration
Freshman
Fall
ENGL 10131,T
3
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
1,T
T
3
3 ACCT 2013T
ENGL 1023
ACCT 2003
2,T
3
T
1
BUAD 2003T
3
Elective
5
Total Hours
Junior
Fall
U.S.
History/Government1,T
15 Total Hours
MATH 1113
BUAD 1111
2, T
3
MATH 2223
T
T
3
ECON 2003
1,T
ECON 2013
SPH 2173
3
Science with Lab
4
Elective
6
BDA 2003
3
BLAW 2033T
Total Hours
Senior
Fall
BUAD 2053T
16 Total Hours
15
Spring
3
T
Science with Lab
Fine Arts &
Humanities1,T
3
1,T
3
3
3
16
Spring
Fine Arts &
Humanities1,T
MGMT 3113 or MGMT
4203
MGMT 4083
3
ACCT 3063 or ACCT
4023
3
MGMT 4013
3
BUAD 3023
3
FIN 3063
3
Behavioral Elective3
6
ECON 3003
3
MGMT 3103
3
Elective
6
MGMT 3003
MKT 3043
Total Hours
ENGL 10131,T
3 MGMT 3123
3
Behavioral Elective3
3 Elective
3
Elective
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
1,T
T
3 ENGL 1023
3
3 ACCT 2013T
ACCT 2003
MATH 11132,T
3
Freshman
Spring
MATH 22232,T
3
3
1
SPH 2173
3
Science with Lab
4
BUAD 2003T
3
Elective
6
BDA 2003
3
Elective
5
Total Hours
Junior
Spring
U.S.
History/Government1,T
BUAD 3023
15 Total Hours
BUAD 2053T
16 Total Hours
ECON 3003
MGMT 3003
MKT 3043
Total Hours
1
1,T
ECON 2013T
T
BUAD 1111
T
ECON 2003T
Fall
BLAW 2033T
Total Hours
Senior
Spring
3
ACCT 3063 or ACCT
4023
3
MGMT 3113 or MGMT
3
4203
3
FIN 3063
3
MGMT 3123
3
MGMT 3103
3
MGMT 4013
3
3
15
3
Behavioral Electives
3 Elective
15 Total Hours
15
3
Science with Lab
Fine Arts &
Humanities1,T
4
3
3
3
3
1
13
3
3
1,T
3
4
3
3
16
3
3
Fall
Fine Arts &
Humanities1,T
MGMT 4083
3
Behavioral Elective3
6
Elective
6
Elective
1
Total Hours
15 Total Hours
13
3
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
3
Nine hours Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human
Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.)
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
Curriculum in Marketing Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
Freshman
Fall
ENGL 10131,T
3
ENGL 10231,T
3
ACCT 2003T
3
ACCT 2013T
3
2,T
MATH 1113
3
MATH 2223
2,T
3
T
ECON 2013
T
3
BUAD 1111T
1
SPH 2173T
3
ECON 2003
Science with
Lab1,T
3
4
Science with Lab1,T
4
BUAD 2003T
3
Elective
6
BDA 2003
3
Fine Arts & Humanities1,T
3
T
Elective
5
Total Hours
Junior
Fall
U.S.
History/Government1,T
BUAD 3023
15 Total Hours
ECON 3003
3
MGMT 3003
3
MKT 3043
Total Hours
3
15
Spring
16
BUAD 2053
Total Hours
3
16
Spring
ACCT 3063 or ACCT
4023
3
MGMT 4013
3
3
FIN 3063
3
MKT 4143
3
Fine Arts & Humanities1,T
3
MGMT 4083
MGMT or MKT Electives
MGMT 3103
3 MKT 4153
3
(3000-4000 level)
MKT Electives (3000-4000
MKT 3163
3 Elective
6
level)
Elective
3
Elective
Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
3
ENGL 10231,T
MATH 1113
3
MATH 2223
2,T
BUAD 1111T
1
SPH 2173T
3
BUAD 2003T
Elective
3
Elective
6
Total Hours
Junior
Spring
U.S.
History/Government1,T
BUAD 3023
15 Total Hours
2,T
3
3
Freshman
Spring
ENGL 10131,T
BLAW 2033
15 Total Hours
Senior
Fall
T
3
ACCT 2003T
3
T
Fall
3
1
13
3
ACCT 2013T
3
ECON 2003
Science with
Lab1,T
3
ECON 2013
T
3
4
Science with Lab1,T
4
BDA 2003
3
Fine Arts & Humanities1,T
3
T
5
3
BLAW 2033
15 Total Hours
Senior
Spring
3
16
T
BUAD 2053
Total Hours
3
16
Fall
3
ACCT 3063 or ACCT
4023
3
MGMT 4013
3
Fine Arts & Humanities1,T
3
3
FIN 3063
3
MKT 3163
3
3
ECON 3003
3
MGMT 3103
3
MKT 4153
3
MGMT 3003
3
MKT 4143
3
Elective
6
MKT 3043
Total Hours
3 Elective
15 Total Hours
3
15 Total Hours
15
MGMT 4083
MGMT or MKT Elective (3000
-4000 level)
MKT Elective (3000-4000
level)
Elective
Total Hours
1
3
3
1
13
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
2
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
Minor Business
The minor in Business is available to students who wish to add to their knowledge of business for personal edification or
for professional purposes, but not open to College of Business majors. Please note that for non-business majors, no
more than 30 hours of courses offered by the College of Business may be counted toward completion of degree
requirements.
ACCT 2003
BUAD 2003 or COMS 1003
BLAW 2033
ECON 2003 or ECON 2013*
MGMT 3003**
MKT 3043**
*for many majors ECON 2003 or ECON 2013 can be used to satisfy 3 hours of the general education social science
requirement.
**in order to take the upper division (3000-4000 level) MKT and MGMT courses, the student must have completed 54
hours including all 2000 level courses listed above and have a cumulative GPA of at least 2.0.