Bachelor of Business Administration, Marketing
Program Learning Outcomes
1.
2.
3.
4.
5.
6.
7.
8.
9.
The student will demonstrate effective oral and written communication skills by (1)
composing a professional quality business document, and (2) preparing and delivering a
professional presentation on a business topic. (Written Communication, Oral
Communication)
The student will demonstrate knowledge of fundamental information technology tools and
concepts. (Technology)
The student will exhibit an understanding of ethics and social responsibility. (Ethics)
The student will apply critical thinking skills by solving problems requiring quantitative
and/or qualitative analysis. (Critical Thinking)
The student will demonstrate multicultural and diversity understanding. (Diversity)
The student will demonstrate an understanding of teamwork as it occurs in business
situations. (Teamwork)
The student will effectively apply knowledge and skills in the functional areas of business.
(Business Knowledge)
The student will effectively apply knowledge and skills in Consumer Behavior,
International Marketing, Marketing Research, and Marketing Strategy (Marketing Core)
The student will effectively apply knowledge and skills in the functional specialties of
marketing (Functional Knowledge)
Refer to a particular course in the chart that follows to see how it supports the Program Learning
Outcomes for your program of study.
Course CSC 121 ACC 231 ACC 232 ECO 231 ECO 232 BCM 247 GBU 325 BLW 335 ECO 339 FIN 333 MGT 370 MGT 371 MKT 351 MGT 463 MKT Core: 15 hours: MKT 355 MKT 425 MKT 452 MKT 455 MKT 457 Nine hours of advance
d MKT: MKT 352 MKT 353 MKT 354 MKT 357 MKT 358 MKT 360 MKT 454 MKT 456 MKT 470 MKT 475 MKT 486 PLO 1.1 Written Communica‐
tion PLO 1.2 Oral Communi‐
cation PLO 2 Technology E, A* M E* M, A I, A E M E E E E E E E E E E E E E E E E E E E E E E E E E E E E E I – Introduced PLO 3
Ethics I
E, A
M
E
E
PLO 4
Critical Thinking PLO 5
Diversity PLO 6
Teamwork PLO 7 Business Knowledge I
E
M, A
E
E
E
E
E
E
E
M
M, A
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E
E E
E
E
E
E
E
E
E
E
E
E
A‐Assessed E,A
E
E,A
E,A
E,A
E E E
E
E – Emphasized PLO 9
Functional Marketing Knowledge I I E I I I E E E E I E I M, A E*
E
E, A
E, A
I
E
PLO 8
Marketing Core E
E
E
E
E
E
E
E
E
E
E
M ‐ Mastered