Department of Management and Marketing
Dr. Kevin H. Mason, Head
Rothwell Hall, Room 432
(479) 968-0492
kmason@atu.edu
The Department of Management and Marketing offers majors in management and marketing and business education. Decision
making as a process is stressed. Students are taught to search for and identify important facts and properly analyze them in
developing sound alternative courses of action. Modern analytical techniques as well as the importance of the behavioral sciences
are introduced.
Professors:
Bashaw, Black, Mason,
Roach, Troboy
Associate Professors:
Bean, Cochran, S.
Jones ,Walton
Assistant Professors:
Batch, Cannon
The management and marketing major is designed generally to prepare students for careers as professional managers or as selfemployed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive
understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only
for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility
consists not only of the development of an understanding of the principles and methodologies which govern the organization and
administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the
economy as a whole.
Specific objectives of the program are to provide students who select the management and marketing major with the following
abilities:
1.
2.
3.
4.
5.
Effectively apply technology as a problem-solving tool in management and marketing contexts.
Critically evaluate management and marketing problems.
Identify and evaluate ethical issues related to management and marketing problems.
Effectively communicate.
Proficiency in the foundation principles of management and marketing.
Management and
Marketing
Curriculum in Management and Marketing
Freshman
Fall
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
Freshman
Spring
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
1
3
3
3
3
3
15
3
3
3
3
3
1
16
3
3
3
3
3
15
3
3
3
3
3
1
16
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
3 ECON 2003T
3 ECON 2013T
HIST 1513T
T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
3 Science with Lab1,T
4 Fine Art/Humanities1,T
MATH 2223T
Total Hours
15 Total Hours
16 Total Hours
Senior
Spring
Fall
Spring
MGMT 3103
3 MGMT/MKT Elective4
3 MGMT/MKT Elective4
FIN 3063
3 MGMT/MKT Elective4
3 MGMT/MKT Elective4
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
3 Elective
3 Elective
MGMT/MKT Elective4
Elective
3 Elective
3 Fine Art/Humanities1,T
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
1,T
3 ACCT 2003T
3 ACCT 2013T
ENGL 1023
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
3 Science with Lab1,T
4 Fine Art/Humanities1,T
MATH 22232, T
Total Hours
15 Total Hours
16 Total Hours
Senior
Fall
Spring
Fall
MGMT 3103
3 MGMT/MKT Elective4
3 MGMT/MKT Elective4
FIN 3063
3 MGMT/MKT Elective4
3 MGMT/MKT Elective4
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
3 Elective
3 Elective
MGMT/MKT Elective4
Elective
3 Elective
3 Fine Art/Humanities1,T
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
3
3
4
3
3
16
3
3
3
3
3
15
3
3
4
3
3
16
3
3
3
3
3
15
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003.
4
The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of Management
electives with the remaining three hours from either a management or a marketing elective. Only three hours of
management/marketing internship will apply to this requirement.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
Entrepreneur
Concentration
Curriculum in Management and Marketing
Entrepreneurship Concentration
Freshman
Fall
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
Freshman
Spring
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
1
3
3
3
3
3
15
3
3
3
3
3
1
16
3
3
3
3
3
15
3
3
3
3
3
1
16
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
2, T
1,T
3
4 Fine Art/Humanities1,T
MATH 2223
Science with Lab
Total Hours
15 Total Hours
16 Total Hours
Senior
Spring
Fall
Spring
MGMT 3103
3 MGMT 4053
3 MGMT 4063
FIN 3063
3 Market Strategy elective4
3 Behavioral Elective5
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
MKT 4153
3 Elective
3 Elective
Elective
3 Elective
3 Fine Art/Humanities1,T
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
2, T
1,T
3
4 Fine Art/Humanities1,T
MATH 2223
Science with Lab
Total Hours
15 Total Hours
16 Total Hours
Senior
Fall
Spring
Fall
MGMT 3103
3 MGMT 4063
3 Market Strategy elective4
FIN 3063
3 MKT 4153
3 Behavioral elective5
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
MGMT 4053
3 Elective
3 Elective
Elective
3 Elective
3 Fine Art/Humanities1,T
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
3
3
4
3
3
16
3
3
3
3
3
15
3
3
4
3
3
16
3
3
3
3
3
15
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003.
4
Three hour Market Strategy elective must be taken from: MKT 4143 (Marketing Management) or MKT 3163 (Consumer Behavior)
or MGMT 4113 (E-Commerce).
5
Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or
MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.).
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
International
Business
Concentration
Curriculum in Management and Marketing
International Business Concentration
Freshman
Fall
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
Freshman
Spring
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
1
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3 ENGL 10231,T
3 ACCT 2003T
3 ACCT 2013T
3 HIST 1513T
3 ECON 2003T
3 ECON 2013T
3 SPH 2173T
3 MGMT 2013
3 Foreign Lang
3 PSY 2003T
3 BLAW 2033T
3 BUAD 2053T
3 MATH 22232, T
3 Foreign Lang
4 Fine Art/Humanities1,T
15 Total Hours
15 Total Hours
16 Total Hours
Senior
Spring
Fall
Spring
3 MGMT 3103
3 Science with Lab1,T
4 Physical Activity1,T
3 FIN 3063
3 MKT 4093
3 MKT 3163 or MKT 4153
3 ACCT 3063 or 4023 3 MGMT 4013
3 MGMT 4083
3 Science with Lab1,T 4 Elective
3 Elective
MGMT Elective (3000-4000
3 ECON 4093
3
3 Fine Art/Humanities1,T
level)
1
MGMT Elective (3000-4000 level)
16 Total Hours
16 Total Hours
16 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3 ENGL 10231,T
3 ACCT 2003T
3 ACCT 2013T
3 HIST 1513T
3 ECON 2003T
3 ECON 2013T
3 SPH 2173T
3 MGMT 2013
3 Foreign Lang
3 PSY 2003T
3 BLAW 2033T
3 BUAD 2053T
3 MATH 22232, T
3 Foreign Lang
4 Fine Art/Humanities1,T
15 Total Hours
15 Total Hours
16 Total Hours
Senior
Fall
Spring
Fall
3 MGMT 3103
3 Science with Lab1,T
4 MGMT Elective (3000-4000 level)
3 FIN 3063
3 ECON 4093
3 Physical Activity1,T
3 ACCT 3063 or 4023 3 MGMT 4013
3 MGMT 4083
3 Science with Lab1,T 4 Elective
3 Elective
3 MKT 4093
3 MKT 3163 or MKT 4153
3 Fine Art/Humanities1,T
1
16 Total Hours
16 Total Hours
16 Total Hours
3
3
4
3
3
16
1
3
3
1
3
3
14
3
3
4
3
3
16
6
1
3
1
3
14
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
Management
Concentration
Curriculum in Management and Marketing
Management Concentration
Freshman
Fall
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
Freshman
Spring
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
1
3
3
3
3
3
15
3
3
3
3
3
1
16
3
3
3
3
3
15
3
3
3
3
3
1
16
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
2, T
1,T
3
4 Fine Art/Humanities1,T
MATH 2223
Science with Lab
Total Hours
15 Total Hours
16 Total Hours
Senior
Spring
Fall
Spring
MGMT 3103
3 Behavioral Elective4
6 MGMT 3113 or MGMT 4203
FIN 3063
3 Elective
6 Behavioral Elective4
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
MGMT 3123
3
Elective
Elective
3
Fine Art/Humanities1,T
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
1,T
3 ACCT 2003T
3 ACCT 2013T
ENGL 1023
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
3 Science with Lab1,T
4 Fine Art/Humanities1,T
MATH 22232,T
Total Hours
15 Total Hours
16 Total Hours
Senior
Fall
Spring
Fall
MGMT 3103
3 MGMT 3123
3 Behavioral Elective4
FIN 3063
3 MGMT 3113 or MGMT 4203 3 Fine Art/Humanities1,T
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
3 Elective
3 Elective
Behavioral Electives4
Elective
3 Elective
3
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
3
3
4
3
3
16
3
3
3
3
3
15
3
3
4
3
3
16
6
3
3
3
15
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003.
4
Nine hours Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or
MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.)
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
Curriculum in Management and Marketing
Marketing Concentration
Marketing
Concentration
Freshman
Fall
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
Freshman
Spring
ENGL 10131,T
HIST 1503T
BUAD 1003T
BUAD 2003T
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
BUAD 3023
Physical Activity1,T
Total Hours
3
3
3
3
3
15
3
3
3
3
3
1
16
3
3
3
3
3
15
3
3
3
3
3
1
16
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
2,T
1,T
3
4 Fine Art/Humanities1,T
MATH 2223
Science with Lab
Total Hours
15 Total Hours
16 Total Hours
Senior
Spring
Fall
Spring
MGMT 3103
3 MKT 4153
3 MKT Electives (3000-4000 level)
FIN 3063
3 MKT 4143
3 MGMT or MKT Electives (3000-4000 level)
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
MKT 3163
3 Elective
3 Elective
Elective
3 Elective
3 Fine Art/Humanities1,T
1,T
1
Physical Activity
Total Hours
16 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
3 ECON 2003T
3 ECON 2013T
HIST 1513T
3 MGMT 2013
3 Science with Lab1,T
SPH 2173T
3 BLAW 2033T
3 BUAD 2053T
PSY 2003T
3 Science with Lab1,T 4 Fine Art/Humanities1,T
MATH 22232,T
Total Hours
15 Total Hours
16 Total Hours
Senior
Fall
Spring
Fall
MGMT 3103
3 MKT 3163
3 MKT Elective (3000-4000 level)
FIN 3063
3 MKT 4153
3 MGMT or MKT Elective (3000-4000 level)
ACCT 3063 or 4023
3 MGMT 4013
3 MGMT 4083
MKT 4143
3 Elective
3 Elective
Elective
3 Elective
3 Fine Art/Humanities1,T
1
Physical Activity1,T
Total Hours
16 Total Hours
15 Total Hours
3
3
4
3
3
16
3
3
3
3
3
15
3
3
4
3
3
16
3
3
3
3
3
15
1
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903, HIST 2003, HIST 2013, HIST 2043 or POLS 2003.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
Minor
Business
The minor in Business is available to students who wish to add to their knowledge of business for personal edification or for
professional purposes, but not open to College of Business majors. Please note that for non-business majors, no more than 30
hours of courses offered by the College of Business may be counted toward completion of degree requirements.
The minor in Business requires 21 hours of courses:
BUAD 1003
BUAD 2003 or COMS 1003
ACCT 2003
ECON 2003*
BLAW 2033
MGMT 3003**
MKT 3043**
*for many majors ECON 2003 can be used to satisfy 3 hours of the general education social science requirement.
**in order to take the upper division (3000-4000 level) MKT and MGMT courses, the student must have completed 54 hours including
all 2000 level courses listed above, have a cumulative GPA of at least 2.0 and permission from the Dean of Business
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