Department of Management and Marketing
Page 1 of 4
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Department of Management and Marketing
Back to College of Business
Dr. Kevin H. Mason, Head
Rothwell Hall, Room 432
(479) 968-0492
kmason@atu.edu
The Department of Management and Marketing offers majors in management and marketing and business education. Decision
making as a process is stressed. Students are taught to search for and identify important facts and properly analyze them in
developing sound alternative courses of action. Modern analytical techniques as well as the importance of the behavioral sciences
are introduced.
Professors:
Black, Mason,
Roach , Troboy
Associate Professors:
Bean, Cochran, Walton
Assistant Professors:
Cannon, S. Jones
Instructor:
Batch
The management and marketing major is designed generally to prepare students for careers as professional managers or as selfemployed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive
understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only
for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility
consists not only of the development of an understanding of the principles and methodologies which govern the organization and
administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the
economy as a whole.
Management and
Marketing
Specific objectives of the program are to provide students who select the management and marketing major with the following
abilities:
1.
2.
3.
4.
5.
Effectively apply technology as a problem-solving tool in management and marketing contexts.
Critically evaluate management and marketing problems.
Identify and evaluate ethical issues related to management and marketing problems.
Effectively communicate.
Proficiency in the foundation principles of management and marketing.
Entrepreneur
Concentration
Curriculum in Management and Marketing
Entrepreneurship Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
Freshman
Fall
ENGL 10131,T
T
3
ENGL 10231,T
T
3
ACCT 2003T
3
ACCT 2013T
3
3
T
3
ECON 2013T
3
3
ECON 2003
MGMT 2013
3
Science with Lab1,T
4
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
3
15
MATH 22232, T
Total Hours
3
15
4
16
Fine Art/Humanities1,T
Total Hours
3
16
3
3
3
Spring
MGMT 3103
FIN 3063
ACCT 3063 or 4023
3
3
3
Science with Lab1,T
Total Hours
Senior
Fall
MGMT 4053
3
HIST 1513
BUAD 1003T
3
SPH 2173T
BUAD 2003T
3
MATH 11132,T
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
3
MKT 4153
3
Elective
BUAD 3023
3
Elective
3
Elective
Physical Activity1,T
Total Hours
1
1
16
Physical Activity1,T
Total Hours
Total Hours
15
3
HIST 1503
16
Market Strategy elective4
MGMT 4013
3
3
3
Spring
MGMT 4063
Behavioral Elective5
MGMT 4083
3
3
3
3
Elective
3
3
Fine Art/Humanities1,T
3
Total Hours
15
ENGL 10131,T
3
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
3
ENGL 10231,T
ACCT 2003T
ACCT 2013T
HIST 1503T
3
HIST 1513T
3
ECON 2003T
3
ECON 2013T
3
BUAD 1003T
3
SPH 2173T
3
MGMT 2013
3
Science with Lab1,T
4
BUAD 2003T
3
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
MATH 11132,T
Total Hours
Junior
Spring
3
15
MATH 22232, T
Total Hours
3
15
Science with Lab1,T
Total Hours
Senior
Spring
4
16
Fine Art/Humanities1,T
Total Hours
3
16
Freshman
Spring
Fall
Fall
http://www.atu.edu/academics/catalog/colleges/business/dept_manag_market.html
3/29/2010
Department of Management and Marketing
Page 2 of 4
Curriculum in Management and Marketing
Entrepreneurship Concentration
MGMT 3003
3
MGMT 3103
3
MGMT 4063
3
Market Strategy elective4
3
MKT 3043
3
FIN 3063
3
MKT 4153
3
ECON 3003
3
3
ACCT 3063 or 4023
MGMT 4053
3
3
MGMT 4013
Elective
3
3
Behavioral elective5
MGMT 4083
Elective
3
3
3
3
Elective
3
Elective
3
Fine Art/Humanities1,T
3
1
16
Total Hours
15
Total Hours
15
U.S. History3,T
BUAD 3023
1,T
Physical Activity
Total Hours
1
16
1,T
Physical Activity
Total Hours
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903 or POLS 2003.
4
Three hour Market Strategy elective must be taken from: MKT 4143 (Marketing Management) or MKT 3163 (Consumer Behavior)
or MGMT 4113 (E-Commerce).
5
Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or
MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.).
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
2
International
Business
Concentration
Curriculum in Management and Marketing
International Business Concentration
ENGL 10131,T
3
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3 ACCT 2003T
3 ACCT 2013T
ENGL 10231,T
HIST 1503T
3
HIST 1513T
3
ECON 2003T
3
ECON 2013T
3
BUAD 1003T
3
SPH 2173T
3
MGMT 2013
3
Foreign Lang
4
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
Freshman
Fall
BUAD 2003T
3
MATH 11132,T
Total Hours
Junior
Fall
3 MATH 22232, T
15 Total Hours
MGMT 3003
MKT 3043
ECON 3003
U.S. History3,T
3
3
3
3
MGMT 3103
3
FIN 3063
3
ACCT 3063 or 4023 3
Science with Lab1,T 4
BUAD 3023
3
ECON 4093
Physical Activity
Total Hours
Spring
1,T
1
16 Total Hours
Freshman
Spring
Fall
3 Foreign Lang
15 Total Hours
Senior
Fall
3
Science with Lab1,T
MKT 4093
MGMT 4013
Elective
MGMT Elective (3000-4000
level)
16 Total Hours
3
4 Fine Art/Humanities1,T
16 Total Hours
3
16
Spring
4
3
3
3
Physical Activity1,T
MKT 3163 or MKT 4153
MGMT 4083
Elective
3
Fine Art/Humanities1,T
1
3
3
1
3
MGMT Elective (3000-4000 level)
16 Total Hours
3
14
Degree Completion Plan Beginning in Spring Semester
Sophomore
Spring
Fall
ENGL 10131,T
3
ENGL 10231,T
3
ACCT 2003T
3
ACCT 2013T
HIST 1503T
3
HIST 1513T
3
ECON 2003T
3
ECON 2013T
3
BUAD 1003T
3
SPH 2173T
3
MGMT 2013
3
Foreign Lang
4
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
BUAD 2003T
3
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
3 MATH 22232, T
15 Total Hours
3
MKT 3043
ECON 3003
4 Fine Art/Humanities1,T
16 Total Hours
Fall
MGMT 3103
3 Foreign Lang
15 Total Hours
Senior
Spring
3 Science with Lab1,T
3
FIN 3063
3
ECON 4093
3
3
ACCT 3063 or 4023 3
MGMT 4013
Science with Lab1,T
MKT 4093
4
3
U.S. History3,T
3
BUAD 3023
3
Physical Activity1,T
Total Hours
1
16 Total Hours
3
3
16
Fall
MGMT Elective (3000-4000 level)
6
3
Physical Activity1,T
MGMT 4083
1
3
Elective
3
Elective
1
MKT 3163 or MKT 4153
3
Fine Art/Humanities1,T
3
16 Total Hours
4
16 Total Hours
14
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903 or POLS 2003.
2
http://www.atu.edu/academics/catalog/colleges/business/dept_manag_market.html
3/29/2010
Department of Management and Marketing
Page 3 of 4
Curriculum in Management and Marketing
International Business Concentration
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
Management
Concentration
Curriculum in Management and Marketing
Management Concentration
ENGL 10131,T
3
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3
3
ENGL 10231,T
ACCT 2003T
ACCT 2013T
HIST 1503T
3
HIST 1513T
3
ECON 2003T
3
ECON 2013T
3
BUAD 1003T
3
SPH 2173T
3
MGMT 2013
3
Science with Lab1,T
4
BUAD 2003T
3
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
MATH 11132,T
Total Hours
Junior
Fall
3
MATH 22232, T
15 Total Hours
Spring
3
Science with Lab1,T
15 Total Hours
Senior
Fall
MGMT 3003
3
MGMT 3103
3
MKT 3043
3
FIN 3063
3
ECON 3003
3
3
ACCT 3063 or 4023
MGMT 3123
3
3
3
Elective
3
Freshman
Fall
U.S. History3,T
BUAD 3023
Physical Activity
Total Hours
1,T
1,T
1
Physical Activity
16 Total Hours
Freshman
Spring
Fall
ENGL 10131,T
T
3
Behavioral Elective4
Elective
6
MGMT 4013
3
6
1
16 Total Hours
3
16
Spring
MGMT 3113 or MGMT 4203
3
Behavioral Elective4
MGMT 4083
Elective
3
3
Fine Art/Humanities1,T
3
15 Total Hours
3
15
Degree Completion Plan Beginning in Spring Semester
Sophomore
Spring
Fall
ENGL 10231,T
3
ACCT 2003T
3
ACCT 2013T
3
3
ECON 2003
T
3
ECON 2013T
3
SPH 2173T
3
MGMT 2013
3
Science with Lab1,T
4
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
T
3
HIST 1513
BUAD 1003T
3
BUAD 2003T
3
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
3
MATH 22232,T
15 Total Hours
3
MKT 3043
ECON 3003
HIST 1503
4
Fine Art/Humanities1,T
16 Total Hours
3
4
Fine Art/Humanities1,T
16 Total Hours
Fall
MGMT 3103
3
Science with Lab1,T
15 Total Hours
Senior
Spring
3
MGMT 3123
3
Behavioral Elective4
6
3
FIN 3063
3
MGMT 3113 or MGMT 4203
3
ACCT 3063 or 4023
U.S. History3,T
BUAD 3023
3
3
3
3
3
3
MGMT 4013
Elective
Elective
3
3
3
Fine Art/Humanities1,T
MGMT 4083
Elective
3
3
3
Physical Activity1,T
Total Hours
1
Physical Activity1,T
16 Total Hours
Behavioral Electives4
Elective
3
16
Fall
1
16 Total Hours
15 Total Hours
15
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903 or POLS 2003.
4
Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or
MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.)
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
2
Curriculum in Management and Marketing
Marketing Concentration
Marketing
Concentration
ENGL 10131,T
3
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
3
3
ENGL 10231,T
ACCT 2003T
ACCT 2013T
HIST 1503T
3
HIST 1513T
3
ECON 2003T
3
ECON 2013T
3
BUAD 1003T
3
SPH 2173T
3
MGMT 2013
3
Science with Lab1,T
4
BUAD 2003T
3
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
MATH 11132,T
3
MATH 22232,T
3
Science with Lab1,T
4
Fine Art/Humanities1,T
3
Freshman
Fall
http://www.atu.edu/academics/catalog/colleges/business/dept_manag_market.html
3
3/29/2010
Department of Management and Marketing
Page 4 of 4
Curriculum in Management and Marketing
Marketing Concentration
Total Hours
Junior
Fall
MGMT 3003
MKT 3043
ECON 3003
15 Total Hours
U.S. History3,T
3
3
3
3
Spring
MGMT 3103
FIN 3063
ACCT 3063 or 4023
MKT 3163
15 Total Hours
Senior
Fall
3
MKT 4153
3
MKT 4143
3
MGMT 4013
3
Elective
BUAD 3023
3
Elective
3
Physical Activity1,T
Total Hours
1
Physical Activity1,T
16 Total Hours
Elective
1
16 Total Hours
16 Total Hours
16
3
3
3
3
Spring
MKT Electives (3000-4000 level)
MGMT or MKT Electives (3000-4000 level)
MGMT 4083
Elective
3
3
3
3
3
Fine Art/Humanities1,T
3
15 Total Hours
15
ENGL 10131,T
3
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
3
ENGL 10231,T
ACCT 2003T
ACCT 2013T
HIST 1503T
3
HIST 1513T
3
ECON 2003T
3
ECON 2013T
3
BUAD 1003T
3
SPH 2173T
3
MGMT 2013
3
Science with Lab1,T
4
BUAD 2003T
3
PSY 2003T
3
BLAW 2033T
3
BUAD 2053T
3
MATH 11132,T
Total Hours
Junior
Spring
MGMT 3003
MKT 3043
ECON 3003
3
Freshman
Spring
MATH 22232,T
15 Total Hours
3
3
3
Fall
MGMT 3103
FIN 3063
ACCT 3063 or 4023
Science with Lab1,T
15 Total Hours
Senior
Spring
3
MKT 3163
3
MKT 4153
3
MGMT 4013
3
Fine Art/Humanities1,T
16 Total Hours
4
3
3
16
3
3
3
Fall
MKT Elective (3000-4000 level)
MGMT or MKT Elective (3000-4000 level)
MGMT 4083
3
3
3
U.S. History3,T
BUAD 3023
3
MKT 4143
3
Elective
3
Elective
3
3
Elective
3
Elective
3
Fine Art/Humanities1,T
3
Physical Activity1,T
Total Hours
1
Physical Activity1,T
16 Total Hours
1
16 Total Hours
15 Total Hours
15
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit
College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will
be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3
Three hours must be taken from the following: HIST 1903 or POLS 2003.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at
another college or university.
2
Minor
Business
The minor in Business is available to students who wish to add to their knowledge of business for personal edification or for
professional purposes, but not open to College of Business majors. Please note that for non-business majors, no more than 30
hours of courses offered by the College of Business may be counted toward completion of degree requirements.
The minor in Business requires 21 hours of courses:
BUAD 1003
BUAD 2003 or COMS 1003
ACCT 2003
ECON 2003*
BLAW 2033
MGMT 3003**
MKT 3043**
*for many majors ECON 2003 can be used to satisfy 3 hours of the general education social science requirement.
**in order to take the upper division (3000-4000 level) MKT and MGMT courses, the student must have completed 54 hours including
all 2000 level courses listed above, have a cumulative GPA of at least 2.0 and permission from the Dean of Business
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Russellville, Arkansas 72801 USA | For general information call 479-968-0389
All trademarks herein belong to their respective owners
http://www.atu.edu/academics/catalog/colleges/business/dept_manag_market.html
3/29/2010