WAYLAND BAPTIST UNIVERSITY
FAIRBANKS CAMPUS
SCHOOL OF BUSINESS
FALL 2O14
SYLLABUS
Wayland Baptist University Mission Statement
Wayland Baptist University exists to educate students in an academically challenging,
learning-focused and distinctively Christian environment for professional success, and
service to God and humankind.
Course: MGMT 3310 – FB4O, Managerial Communication
Term: Fall, 2O14
Instructor: Dr. Kim Kelly
Cell Phone: 9O7.59O.5588
Email address: kimberly.kelly@wayland.wbu.edu
Office Hours: By appointment
Class Meeting Time and Location: Tuesdays, 6:OO-1O:OO PM, Room 3O2A, Doyon Building, Fairbanks
Catalog Description: Effective communication skills (verbal/nonverbal, written) as they relate to
managerial role (meetings, presentations, interviews) across all levels of the organization, with
appropriate use of technology.
Prerequisites: ENGL 1301 and 1302, or consent of school.
Required Course Textbook
Re
AUTHORqu ED YEAR PUBLISHER
ISBN#
UPDATED
ire
Essentials of Business
Guffey/Lowery 9th 2013
Cengage
9781111821234 5/25/14
d
Communication
Te
xt
bo Optional Textbook
ok
an
BOOK
AUTHORd ED YEAR PUBLISHER
ISBN#
REVIEW
Pearson Business
Re
Reference & Writer’s
Moore so 10th 2010
Pearson
0135140536
Spring 16
Handbook
ur
ce
s text and reference book, additional reading materials, such as
Optional Materials: In addition to the above
articles, may be used to augment course material.
BOOK
2014 Fall Term – Dr. Kim Kelly
Course Outcome Competencies
Upon completion of this course the student should be able to:
 Explain the importance of communication in business, especially at the management level.
 Write with clarity and precision.
 Demonstrate the four major techniques for emphasis in writing.
 Describe the process of writing effective business messages.
 Differentiate when to use and write indirect responses or orders.
 Demonstrate the use of persuasion in communications.
 Develop and prepare an effective electronic resume with cover letter.
 Prepare a well planned, well-organized and well-constructed report both individually and
collaboratively.
 Identify the needs, roles and content of long formal reports.
 Identify when and where to use graphics in managerial communication.
 Manage a meeting using good listening skills, good organizational skills, and good leadership
skills.
 Deliver a formal oral presentation integrating appropriately selected technology tools.
 Demonstrate an understanding of the problems inherent in cross cultural communication
 Demonstrate an understanding and the ability to pursue proper research methods.
Student Responsibility
Students are responsible for reading, understanding, obeying, and respecting all academic
policies, with added emphasis being placed upon academic progress policies, appearing in the
Wayland Baptist University Academic Catalog applicable to their curriculum ad/or program of
study.
Plagiarism Policy
Intellectual integrity and truthfulness are fundamental to scholarship. Scholars, whether they are
performing as students or as teachers, are engaged in a search for truth. Plagiarism is a form of
cheating and also a form of theft. Plagiarism occurs when a student fails to give proper credit
when information from a source other than the student is either quoted or paraphrased.
Plagiarism is a breach of scholarly responsibility, and is unethical and in some cases, illegal
(theft). In addition, copying someone else’s test, answer sheet, and/or paper are also forms of
cheating. Plagiarism will result in an “F” in this course.
Attendance Requirements
As stated in the Wayland Catalog, students enrolled at one of the University’s external campuses (i.e.
Fairbanks, Fort Wainwright, Ben Eielson) should make every effort to attend all class meetings. All
absences must be explained to the instructor, who will then determine whether the absence may be
excused. When a student reaches that number of absences considered by the instructor to be excessive, the
instructor will so advise the student and file an unsatisfactory progress report with the campus executive
director. Any student who misses 25 percent or more of the regularly scheduled class meetings will
receive a failing grade in the course. Additional attendance policies for each course, as defined by the
instructor in the course syllabus, are considered a part of the University’s attendance policy.
Excessive late arrivals and/or early departures to class will be taken into consideration. Material will be
discussed in class and included in the exams that are not in the book. It is the student’s responsibility to
2014 Fall Term – Dr. Kim Kelly
obtain any material missed by not attending class for any reason. The student must not miss any more
than 25% of the class. Any more misses may result in failure of the class. In case of TDY’s the instructor
should be notified as soon as possible.
Disability Statement
“In compliance with the Americans with Disabilities Act of 1990 (ADA), it is the policy of Wayland
Baptist University that no otherwise qualified person with a disability be excluded from participation in,
be denied the benefits of, or be subject to discrimination under any educational program or activity in the
university. The Coordinator of Counseling Services serves as the coordinator of students with a disability
and should be contacted concerning accommodation requests at (806) 291- 3765. Documentation of a
disability must accompany any request for accommodations.”
Course Requirements and Grading Criteria
Students shall have protection through orderly procedures against prejudices or capricious
academic evaluation. A student who believes that he or she has not been held to realistic
academic standards, just evaluation procedures, or appropriate grading, may appeal the final
grade given in the course by using the student grade appeal process described in the Academic
Catalog. Appeals may not be made for advanced placement examinations or course bypass
examinations. Appeals are limited to the final course grade, which may be upheld, raised, or
lowered at any stage of the appeal process. Any recommendation to lower a course grade must be
submitted through the Executive Vice President/Provost to the Faculty Assembly Grade Appeals
Committee for review and approval. The Faculty Assembly Grade Appeals Committee may
instruct that the course grade be upheld, raised, or lowered to a more proper evaluation.
Course Grading Scale
A
B
90-100%
80-89%
C
D
70-79%
60-69%
F
I
59% and lower
Incomplete
Course Requirements (5)
Assignment
Class Discussion and Participation
Unit 1 Exam
Unit 2 Exam
Unit 3 Exam
Final Presentation
Possible Points
1OO
1OO
1OO
1OO
1OO
2014 Fall Term – Dr. Kim Kelly
Percentage
2O%
2O%
2O%
2O%
2O%
Tentative Schedule: (Calendar, Topics, Assignments)
Assignment
Tuesday, August 19
Tuesday, August 26
Tuesday, September 2
Discussion Topics/Activities
Tuesday, September 9
Tuesday, September 16
Tuesday, September 23
Tuesday, September 3O
Tuesday, October 7
Tuesday, October 14
Tuesday, October 21
Tuesday, October 28
Final Presentations/Questions & Answer Session
The course outlines above are anticipated dates provided with the knowledge that circumstances
may create alterations to the schedule and/or due dates. Any deviations from the schedule will be
discussed with students and noted accordingly. In an effort to maximize classroom discussion
and participation, textbook readings and additional course materials are expected to have been
read prior to the class meeting date.
2014 Fall Term – Dr. Kim Kelly