WAYLAND BAPTIST UNIVERSITY
HAWAII CAMPUS
SCHOOL OF BUSINESS
SYLLABUS
1. Mission Statement: Wayland Baptist University exists to educate students in an academically challenging,
learning-focused and distinctively Christian environment for professional success and service to God and
humankind.
2. Course: MGMT 3310-H101 – Managerial Communication
3. Term: Fall 2015 - August 17th – October 31st
4. Instructor: Professor Charles Bering
5. Office Phone Number and WBU Email Address: Office: (808)488-8570; Cell: (808)218-1003;
email: Charles.Bering@wayland.wbu.edu
6. Office Hours, Building, and Location: Before or after Class, Barbers Point Coast Guard Station
7. Class Meeting Time and Location: Mondays, 5:30PM - 9:30PM, Barbers Point Coast Guard Station
8. Catalog Description: Effective communication skills (verbal/nonverbal, written) as they relate to managerial
role (meetings, presentations, interviews) across all levels of the organization, with appropriate use of technology.
9. Prerequisites: ENGL 1301 and 1302, or consent of school.
10. Required Textbooks:
BOOK
Essentials of Business
Communication
AUTHOR
Guffey
ED YEAR PUBLISHER
10th
2016
Cengage
**Bundle**
ISBN#
UPDATED
9781-30579-0445
4/9/15
11. Optional Materials: None required.
12. Course Outcome Competencies:
Upon completion of this course the student should be able to:
 Explain the importance of communication in business, especially at the management level.
 Write with clarity and precision.
 Demonstrate the four major techniques for emphasis in writing.
 Describe the process of writing effective business messages.
 Differentiate when to use and write indirect responses or orders.
 Demonstrate the use of persuasion in communications.
 Develop and prepare an effective electronic resume with cover letter.
 Prepare a well planned, well-organized and well-constructed report both individually and collaboratively.
 Identify the needs, roles and content of long formal reports.
 Identify when and where to use graphics in managerial communication.
 Manage a meeting using good listening skills, good organizational skills, and good leadership skills.
 Deliver a formal oral presentation integrating appropriately selected technology tools.


Demonstrate an understanding of the problems inherent in cross cultural communication
Demonstrate an understanding and the ability to pursue proper research methods.
13. Attendance Requirements: All Wayland students are expected to attend every class meeting; the minimum
percentage of class participation required to avoid receiving a grade of "F" in the class is 75%. Students who miss
the first two class meetings without providing a written explanation to the instructor will be automatically
dropped from the roster as a "no-show." Students who know in advance that they will be absent the first two class
meetings and who wish to remain in the class must inform the instructor in order to discuss possible arrangements
for making up absences.
Attendance is very important to your success in this class. While tests may be made up, lectures and class
discussions cannot be replicated. Arriving thirty minutes late or, leaving thirty minutes before class is dismissed
constitutes an absence. In the event of an absence, it is the student’s responsibility to call WBU and the
instructor. Absences will affect your grade, as lectures, class exercises, guest speakers and other activities cannot
be replicated. More than three absences will result in a failing grade for the course.
14. Statement on Plagiarism and Academic Dishonesty: Wayland Baptist University observes a zero tolerance
policy regarding academic dishonesty. Per university policy as described in the academic catalog, all cases of
academic dishonesty will be reported and second offenses will result in suspension from the university.
15. Disability Statement: “In compliance with the Americans with Disabilities Act of 1990 (ADA), it is the
policy of Wayland Baptist University that no otherwise qualified person with a disability be excluded from
participation in, be denied the benefits of, or be subject to discrimination under any educational program or
activity in the university. The Coordinator of Counseling Services serves as the coordinator of students with a
disability and should be contacted concerning accommodation requests at (806) 291- 3765. Documentation of a
disability must accompany any request for accommodations.”
16. Course Requirements and Grading Criteria: Students shall have protection through orderly
procedures against prejudices or capricious academic evaluation. A student who believes that he or she
has not been held to realistic academic standards, just evaluation procedures, or appropriate grading,
may appeal the final grade given in the course by using the student grade appeal process described in the
Academic Catalog. Appeals may not be made for advanced placement examinations or course
bypass examinations. Appeals are limited to the final course grade, which may be upheld, raised, or
lowered at any stage of the appeal process. Any recommendation to lower a course grade must be
submitted through the Executive Vice President/Provost to the Faculty Assembly Grade Appeals
Committee for review and approval. The Faculty Assembly Grade Appeals Committee may instruct that
the course grade be upheld, raised, or lowered to a more proper evaluation.
Evaluation Items
Class Participation
Attendance
Midterm Exam
Business Proposal
Final Exam
Total
Total Possible
Points
100
100
100
100
100
500
Weights
20%
10%
20%
30%
20%
100%
Weighted
score
20
10
20
30
20
100
Final Grade
90 - 100%
80 – 89%
70 – 79%
60 – 69%
00 – 59%
A
B
C
D
F
17. Tentative Schedule: (Calendar, Topics, Assignments):
Class 01:
Monday, August 17
Introduction to Managerial Communication
Chapter 1 – Communicating in the Digital-Age Workplace
Create Organization
Assign: Email Proposal
Class 02:
Monday, August 24
Chapters 2, 3 The Business Writing Process
Due: Email Proposal
Assign: Info Paper – Proposal
Class 03:
Monday, August 31
Propose Research Paper Topic
Chapters 13, 14 Resume, Cover Letter, Interviewing
Due: Info Paper to VP
Assign: Two-Page Info Paper
Class 04:
Monday, September 7
Labor Day
Virtual Class
Chapters 6-7 Positive and Negative Messages
Due: Two-Page Info Paper
Assign: Letter of Recommendation
Class 05:
Monday, September 14
Chapters 4, 5 Workplace Communication
Due: Letter of Recommendation
Assign: Mid-Term Exam – Resume and Cover Letter
Class 06:
Monday, September 21
Chapters 9 Informal Reports
Due: Mid-Term Exam – Resume and Cover Letter
Class 07:
Monday, September 28
Chapters 12 Business Presentations
Assign: Research Paper Progress Report
Class 08:
Monday, October 5
Virtual Class
Chapters 10-11 Proposals and Professionalism
Due: Presentation Progress Report
Assign: First draft of presentations
Class 09:
Monday, October 12
Columbus Day
Virtual Class
Chapter 8 Persuasive Messages
Due: First draft of presentations
Assign: Final Presentations
Class 10:
Monday, October 19
Executive Meeting: Present proposals
Due: Final Presentations
Class 11:
Monday, October 26
Course Review
Final Exam - Persuasive Paper
Course Format: This is a hybrid course in which a majority (70%) of the contact hours will occur in class. Some classes
or portions of classes will be held in a virtual environment. Students will be required to complete Blackboard assignments
and other activities outside the classroom. Professor reserves the right to alter this schedule as needed.
18. Additional information as desired by the faculty member.
CLASS PARTICIPATION: Class participation is a very important part of education. This course requires
active class participation. Many classes begin with a basic question that appears clear-cut, and the class
participation is what helps add to the complexity that is critical for solving problems and understanding processes.
Students are strongly encouraged to participate in class.
OTHER IMPORTANT INFORMATION:
1. Homework is due at the beginning of each class if not specified otherwise.
2. Late homework will result in a lower grade.
3. Written work is graded on the basis of content first, but also on the quality of grammar and
punctuation.
4. All written assignments should be 12-point type, double-spaced, and using APA Manuscript Writing
Style (APA 6TH Edition).
5. Questions concerning grades received should be resolved within one week after the assignment has
been returned.
6. Unless noted as a group assignment, all work should be original work of the individual student.
7. Academic honesty is expected of all students. Plagiarism, cheating, and other acts that lack academic
honesty may result in a zero on the particular assignment.
8. Students will need to use the Internet to access some assignments.
9. Cell phones and pagers must be placed on vibrate or silent mode during class.
10. Please do not bring children to class.
11. Always contact the professor if you need assistance.
12. Please do not curse in class, and do show respect to all individuals in class.
ARTICLE PRESENTATIONS: In order to better understand and participate in the study of Managerial
Communication, students will be required to bring in articles relevant to the topics in class. The specific format
for the articles will be described in class, and when presented they will be graded based upon quality and
relevance to the topic being discussed. They may also be graded based upon the amount of class discussion that
ensues when the summary is presented. Length of the individual presentations will be discussed when each
assignment is made. Three articles will be presented by each student.
Business Proposal/Presentation: Students will draft and present a business proposal in PowerPoint format, 1015 minutes in length. The brief will include references for all information cited. The notes section of the PowerPoint brief will contain all pertinent information that will be briefed during the presentation. Topics for the
business proposals must be submitted and pre-approved by the professor no later than the end of Class 3.
Submit soft-copy business proposals in PowerPoint format to the professor no later than Class 10.