ARKANSAS TECH UNIVERSITY
DEPARTMENT OF PARKS, RECREATION AND HOSPITALITY ADMINISTRATION
HA 4053 MEETINGS and CONVENTIONS MANAGEMENT
SPRING 2014
The mission of the Hospitality Administration Program is to provide quality education in hospitality administration, build a foundation for professional growth and development and encourage lifelong learning .
At the conclusion of the program, students will be able to:
1.
Understand and analyze the role of tourism and event management.
2.
Plan, organize, coordinate, develop, and evaluate the issues related to tourism planning and event management.
CATALOG DESCRIPTION: Prerequisites: Junior standing plus nine hours of HA courses or by permission. Planning and managing meetings and conventions in the hospitality industry.
Course Philosophy:
“As teachers, it is not our job to implant, rather, we must extract what students already know and use this knowledge to better help them understand the critical principles within the body of knowledge identified as Event Management” –Dr. Joe
Goldblatt, CSEP
PROFESSOR: Susan West
OFFICE : 106 Williamson
CLASS : 205 Williamson, MW 2:00 PM-3:20 PM
TELEPHONE: 479-356-6205
E-MAIL : swest7@atu.edu
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OFFICE HOURS : Tuesday 9:00 AM – 2:00 PM
Thursday 9:00 AM – 2:00 PM
**Or by Appointment
REQUIRED TEXTS : Special Events: Creating and Sustaining a New World for
Celebration Author: Joe Goldblatt-7 th Edition ISBN: 978-0-13-512458-1
International Dictionary of Event Management ISBN: 047139453
CVENT Suppliers Quick Start Guide for final
Learning Artifacts and Outcomes
HA Course Title ACPHA Standards Artifact(s)
HA
4053
Meetings &
Conventions
Management
Historical overview of the hospitality industry and the profession
Students will be knowledgeable about operations relative to the provision of hospitality goods and/or services
Ethical considerations and sociopolitical influences affecting organizations
Learning
Outcomes
Identify and Compare the role history plays in the development of meetings, conventions and event planning
Conceptualize the ability to think critically and problem solve by executing events
Debate issues of ethical nature and develop ethical criteria used for decision making
Midterm and quizzes
Essay and PRHA
Career Opportunity
Day and event
Critique
Debate
Classroom procedure for this class may include all of the following formats: lectures, discussions, group assignments, class demonstrations, student demonstrations,
PowerPoint presentations, outside readings, field trips, and/or guest speakers.
Assessment Guidelines and Rubric
Weekly quizzes
10 quizzes will be given throughout the course of the semester. They will range in assignments. Each quiz will be worth 10 points each 100 points total
Mid term and Final
*CVENT
Multiple choice and open ended questions covering material in the text book and key concepts covered in lectures. Mid-term worth 200 points.
Final will be the online exam over CVENT to gain certification
***If score is BELOW 65%, you will receive an F on the final! 100 points TOTAL POINTS for exams 300 points
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Terms Each week you will be required to select 5 terms in the International
Dictionary of Event Management and submit to me. I will require at least
10 weeks of terms. Total points 100
Debate
Event
Critique for
Taste of the Valley
Course
Capstone
Learning
Portfolio
DUE
APRIL
28 th IN
CLASS
NO LATE
Exceptions
Rubric would include points for research (50), persuasive arguments (25), and rebuttal (25) for a total of 100 points . I will assign topic and debate will be on April 9 th
Submit a 2 page critical review regarding the Taste of the Valley Event we will be working and attending in Russellville on APRIL 24 th 2013-
You are required to work from 3:00 PM until 10:00 PM .
The critique should include the components at the event, the degree of success or failure of each component, the approach of the event organizer and his or her ability to successfully achieve their goals or objectives.
Your review should conclude with rating of one * for poor or ***** for spectacular. Rubric: Research and attention to event details: Maximum of
50 points, Creativity of headline and writing style, Maximum of 20 points, logic of star rating to event reviewed, Maximum of 20 points, Spelling,
Grammar and Punctuation, Maximum of 10 points. Total points 200 DUE
DATE APRIL 28 th
The event you choose will be PRHA Career Opportunity Day on March 19
2014 OR Student Appreciation Celebration on April 25 th th
2014. Include the following elements in a three ring binder that comprehensively describes the event. Each element must be listed under a separate tab NO
HANDWRITTEN TABS OR PAGE PROETECTORS (I will truly count OFF on this if you do either) A complete table of contents (shown below) must also be included.
Components:
Cover page listing the event name, student name, course name and number.
Table of Contents
Section One : overview of the event (why it was selected and what are the goals and objectives);
Section Two : how you conducted research to identify the goals and objectives.
Section Three : SWOT analysis of the event; (Strength Weakness
Opportunity and Threat) You will identify all risks associated with your event. Provide recommendations for avoiding the risk and reducing the risk
Section Four : Organizational chart of the event; Provide a comprehensive organizational chart of your event using Microsoft organization chart and describe the role and scope of each position.
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Section Five : Planning process for the event including a complete timeline;
Section Six : Finance and budget philosophy and example of budget
(revenue and expenses) for the event;
Section Seven : Event Specification Guide found at http://www.conventionindustry.org/Files/APEX/APEX_Event_Specification s_Guide.pdf
This form is 27 pages long and you will complete pages 5-9 ONLY!! That is all that will be included in your portfolio
Section Eight : Evaluation process for the event including your formative and summative procedures for comprehensive evaluation;
Section Nine : Your learning outcomes from the event development process;
Section Ten : Your career goals and career development plans to achieve those goals;
Section Eleven : Your reference list
Section Twelve : Event appendices including photos, invitations, or other collateral material supporting your event concept.
Rubric: Each of the 14 sections are worth a maximum of 20 points, totaling
300 points spelling, grammar, and punctuation is worth a maximum of
100points and total project is worth a maximum of 400 points.
YOUR
ATTENDANCE WILL BE CALCULATED FOR YOUR PORTFOLIO—EVERY
PLANNING DAY MISSED IS WORTH A DEDUCTION OF 10 points!
A = 90% and above
B = 80-89%
C = 70-79%
D = 60-69%
F = 59% or below
I may offer extra credit or bonus points throughout the semester. Including, but not limited to, assistance with special events, papers, newscasts and other opportunities that will arise throughout the semester. There will be several things happen this semester that will either allow you to participate or at least observe!
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It is Arkansas Tech University policy that students are NOT required to attend field trips. However, in lieu of the field trip, a substitute project/paper may be required to be completed by the student not attending the field trip.
I expect you to dress in a professional manner and carry yourself as professionals. No shorts or tank tops will be accepted. Shoes must be cleaned and polished. You are representing Arkansas Tech University, the Hospitality Department and yourself. *For the Taste of the Valley event, you are to wear a white shirt and black pants, as well as comfortable, closed toe shoes.
The following are course requirements for Meetings and Conventions:
 Attendance and participation in each class lecture.
 Completion of all assignments in a timely manner.
 Completion of midterm and quizzes, research paper, capstone portfolio
 Contribution and attendance of PRHA Career Opportunity Day and Student
Appreciation Celebration
 Participation in Taste of the Valley
 Please turn cell phones to VIBRATE or SILENT and DO NOT TEXT!!!
 Translators are NOT allowed during class time OR on Exams/Quizzes
Anyone who has special needs or considerations to assist in learning or test taking should speak with the instructor privately so that adjustments may be made. This should be done within the first two weeks of classes or as soon as the need arises. Students with accommodation needs must register with the Disability Coordinator/University
Testing Center at 479-968-0302.
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“A university exists for the purpose of educating students and granting degrees to all students who complete graduation requirements. Therefore, Tech requires certain standards of academic integrity and conduct from all students. Tech expects an academic atmosphere to be maintained in all classes. This atmosphere is created by both the professor and the class to enable all students enrolled to reach their academic potential. Students are expected to attend class, conduct themselves in a non-disruptive manner in class, and refrain from cheating, plagiarism, or other unfair and dishonest practices. Students should also realize that the classroom is under the control of the professor who will give students a statement of his or her classroom policies in a syllabus at the beginning of the semester.
Academic dishonesty refers to the various categories of cheating and plagiarism in the classroom.
 Cheating on an examination, quiz, or homework assignment involves any of several categories of dishonest activity.
Examples of this are: a) copying from the examination or quiz of another student; b) bringing into the classroom notes, messages, or crib sheets in any format which gives the student extra help on the exam or quiz, and which were not approved by the instructor of the class; c) obtaining advance copies of exams or quizzes by any means; d) hiring a substitute to take an exam or bribing any other individual to obtain exam or quiz questions; e) buying term papers from the Internet or any other source; and f) using the same paper to fulfill requirements in several classes without the consent of the professors teaching those classes.
 Plagiarism is stealing the ideas or writing of another person and using them as one’s own. This includes not only passages, but also sentences and phrases that are incorporated in the student’s written work without acknowledgement to the true author. Any paper written by cutting and pasting from the Internet or any other source is plagiarized. Slight modifications in wording do not change the fact the sentence or phrase is plagiarized. Acknowledgment of the source of ideas must be made through a recognized footnoting or citation format. Plagiarism includes recasting the phrase or passage in the student’s own words of another’s ideas that are not considered common knowledge. Acknowledgement of source must be made in this case as well.”
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From the 2013-2014 Catalog: “Regular class attendance is considered essential if students are to receive maximum benefit from any course. Control of class attendance is vested in the teacher, who has the responsibility of defining early in each course his/her standards and procedures. A student accumulating an excessive number of unjustifiable absences in a course may be dropped from the course by the instructor with a grade of “FE.” A student who is dropped from three courses in a semester for unsatisfactory class attendance may be immediately suspended.” It will be your responsibility to sign in each day that you are in class! NOTE: Failure to attend
FINAL will result in an F for entire class.
I request that you not come in late as it is disruptive to me as well as your peers. If you leave class before time is up and have not informed me, I will count it as an absence.
Discussions will be held periodically in class and I encourage all to participate. However,
I will not tolerate inappropriate language including negative terms regarding ones ethnicity, gender, sexual preference or physical difference. I will expect you to keep up with the readings, assignments, quizzes and test dates. You will need to understand this class is very much “hands-on” and I cannot STRESS enough to stay organized! In return for your cooperation, I will treat you with mutual respect, try to help and encourage you in any way possible and together we can have a wonderful semester!! Welcome!!
Subject to change if needed
Monday
January 13
Wednesday
January 15
Monday
January 20
Wednesday
January 22
Monday
January 27
Wednesday
January 29
Monday
February 3
Welcome and Course Expectations
Chapter 1 Welcome to a Changing World
Martin Luther King Holiday-NO CLASS
Chapter 2 Models of Sustainable Event Leadership
Chapter 3 Composing the Event Plan
PLANNING DAY
Chapter 4 Human Resources and Time Management
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Wednesday
March 5
Monday
March 10
Wednesday
March 12
Monday
March 17
Wednesday
March 19
Monday
March 24
Wednesday
March 26
Monday
March 31
Wednesday
April 2
Monday
April 7
Wednesday
April 9
Wednesday
February 5
Monday
February 10
Wednesday
February 12
Monday
February 17
Wednesday
February 19
Monday
February 24
Wednesday
February 26
Monday
March 3
PLANNING DAY
Chapter 6 Vendor Partners, Contracts, and On-site
Production
Chapter 7 Marketing and Integrated Communications
Technology
Chapter 8 Risk Management: Health and Safety, Legal and
Ethical Safeguards
PLANNING DAY
Guest Speaker
Chapter 10 Career Growth and Sustainable Development
Chapters continued
Chapters continued
PLANNING DAY
GUEST SPEAKER
PLANNING DAY
CAREER OPPORTUNITY DAY
SPRING BREAK
SPRING BREAK
PLANNING DAY-Review for Midterm
MIDTERM
Fieldtrip to The Depot
DEBATE
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Monday
April 14
Wednesday
April 16
Monday
April 21
THURSDAY
April 24
FRIDAY
APRIL 25
Monday
April 28
April 29
Outside Assignment
Work on CVENT
Taste of the Valley prep-NO CLASS!!!
TASTE OF THE VALLEY-The Depot
STUDENT APPRECIATION CELEBRATION
LAST DAY OF CLASSPortfolio and Event Critique Due
Reading Day
Monday
May 5 th
FINAL 1:00 PM until 3:00 PM CVENT Computer Final
**On Planning Days, attendance is expected and points will be deducted for NOT
PARTICIPATING
Types of Events that would be worthy of Research:
Location
Trade show or exhibition
Design or Décor studio
Activity
Observe set up or show in progress.
Observe props, sets, and discuss creative process
Hotel
Convention Center
Theme or Amusement Park or other Attraction
Sports Event
Concert hall or theater
State or county fair
Mega event such as the Olympic
Games, NFL Super Bowl, World’s
Fair or other major event
Conduct site inspection with Sales Manager or Director of
Catering
Conduct a behind the scenes tour of a convention center.
Conduct a behind the scenes tour of a theme or amusement park or other attraction such as the Zoo or Aquarium.
Conduct a behind the scenes tour of a stadium, arena, or coliseum.
Conduct a backstage tour of the facility led by the stage manager.
Conduct a tour of a agricultural fair with the fair manager or his or her designee
Conduct a comprehensive tour of the event site during set up or during the actual event and then focus upon one specific component such as the media relations area.
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