Department of Management and Marketing
The Department of Management and Marketing offers majors in management and
marketing and business education. Decision making as a process is stressed.
Students are taught to search for and identify important facts and properly analyze
them in developing sound alternative courses of action. Modern analytical
techniques as well as the importance of the behavioral sciences are introduced.
Dr. Kevin H. Mason, Head
Rothwell Hall, Room 432
(479) 968-0492
kmason@atu.edu
Professors:
The management and marketing major is designed generally to prepare students
Bashaw, Black, Mason, Roach,
for careers as professional managers or as self-employed entrepreneurs in either
Troboy
profit-seeking or not-for-profit organizations. The curriculum emphasizes a
Associate Professors:
comprehensive understanding of business principles and economic activities. The
Bean, Cochran, S. Jones, Walton
required course of study seeks to prepare the graduate not only for initial
Assistant Professors:
employment but for subsequent advancement in his/her chosen vocation. Effective
Batch
education for business responsibility consists not only of the development of an
understanding of the principles and methodologies which govern the organization
and administration of the individual business enterprise, but also includes an understanding of larger problems and
relationships of the economy as a whole.
Specific objectives of the program are to provide students who select the management and marketing major with the
following abilities:
1.
2.
3.
4.
5.
Effectively apply technology as a problem-solving tool in management and marketing contexts.
Critically evaluate management and marketing problems.
Identify and evaluate ethical issues related to management and marketing problems.
Effectively communicate.
Proficiency in the foundation principles of management and marketing.
Management and Marketing
Curriculum in Management and Marketing
Freshman
Fall
ENGL 10131,T
BUAD 1111
T
Elective
BUAD 2003
T
3
1
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
1,T
T
3
3
ENGL 1023
ACCT 2003
ACCT 2013T
MATH 2223
T
T
3
5
SPH 2173
3
3
Elective
6
MATH 11132,T
3
Total Hours
Junior
Fall
15 Total Hours
MGMT 3003
3
MGMT 3103
3
MKT 3043
3
FIN 3063
3
ECON 3003
3
ACCT 3063 or ACCT
4023
3
U.S.
History/Government1,T
3
MGMT/MKT Elective3
3
BUAD 3023
Total Hours
Freshman
ECON 2003
T
BDA 2003
BLAW 2033
3
T
Science with Lab1,T
15
Spring
3
Total Hours
Senior
Fall
MGMT/MKT
Elective3
MGMT/MKT
Elective3
ECON 2013
Science with Lab
Elective
3
3
1,T
T
3
BUAD 2053
Fine Arts &
4
Humanities1,T
16 Total Hours
4
3
3
16
Spring
3
MGMT/MKT Elective3
3
3
MGMT/MKT Elective3
3
MGMT 4013
3
MGMT 4083
3
Elective
6
Elective
1
Fine Arts &
Humanities1,T
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
3
3
T
3
13
Spring
Fall
1,T
ENGL 1013
Elective
3
5
BUAD 1111
T
BUAD 2003
T
1
3
Spring
1,T
3
ENGL 1023
MATH 2223
2, T
3
T
3
SPH 2173
Elective
6
MATH 11132,T
3
Total Hours
Junior
Spring
15 Total Hours
MGMT 3003
3
MGMT 3103
3
MKT 3043
3
FIN 3063
3
ECON 3003
3
ACCT 3063 or ACCT
4023
3
U.S.
History/Government1,T
3
MGMT/MKT Elective3
3
BUAD 3023
3
Elective
3
Total Hours
15 Total Hours
15
Fall
T
3
ACCT 2013T
T
3
T
ACCT 2003
ECON 2003
BDA 2003
BLAW 2033
3
T
Fall
Total Hours
Senior
Spring
MGMT/MKT
Elective3
MGMT/MKT
Elective3
3
Science with Lab
1,T
4
T
3
Science with Lab1,T
15
ECON 2013
3
3
BUAD 2053
Fine Arts &
4
Humanities1,T
16 Total Hours
3
16
Fall
3
MGMT/MKT Elective3
3
3
MGMT/MKT Elective3
3
MGMT 4013
3
MGMT 4083
3
Elective
6
Elective
1
Fine Arts &
Humanities1,T
3
Total Hours
15 Total Hours
13
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
3
The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of
Management electives with the remaining three hours from either a management or a marketing elective. Only three
hours of management/marketing internship will apply to this requirement.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
2
Entrepreneurship Concentration
Curriculum in Management and Marketing
Entrepreneurship Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Freshman
Fall
1,T
ENGL 1013
3
ENGL 1023
Elective
5
Elective
BUAD 1111
T
BUAD 2003
T
1
3
SPH 2173
1,T
3
6
T
MATH 2223
3
2, T
MATH 11132,T
3
Total Hours
Junior
Fall
MGMT 3003
15 Total Hours
3
Spring
MGMT 3103
MKT 3043
3
FIN 3063
3
ACCT 2003
Spring
T
3
ACCT 2013T
T
3
T
ECON 2003
BDA 2003
3
T
BLAW 2033
Science with Lab1,T
15 Total Hours
Senior
Fall
3 MGMT 4053
Market Strategy
3
elective3
3
ECON 2013
Science with Lab
3
3
1,T
T
BUAD 2053
Fine Arts &
4
Humanities1,T
16 Total Hours
4
3
3
16
3
Spring
MGMT 4063
3
3
Behavioral Elective4
3
ECON 3003
3
ACCT 3063 or
ACCT 4023
3
MGMT 4013
3
MGMT 4083
3
U.S. History/Government1,T
3
MKT 4153
3
Elective
6
Elective
1
Fine Arts &
Humanities1,T
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
BUAD 3023
Total Hours
Freshman
Spring
ENGL 10131,T
3
Elective
5
BUAD 1111
T
1
BUAD 2003
T
3
Elective
3
ENGL 10231,T
Elective
SPH 2173
T
MATH 2223
3
ACCT 2003T
6
T
3
2, T
3
ECON 2003
BDA 2003
3
ACCT 2013T
3
T
3
T
ECON 2013
Science with Lab
13
3
3
1,T
4
T
3
BLAW 2033
3
3
BUAD 2053
Fine Arts &
4
Humanities1,T
16 Total Hours
MATH 11132,T
3
Science with Lab1,T
Total Hours
Junior
Spring
15 Total Hours
Fall
15 Total Hours
Senior
Spring
MGMT 3003
3
MGMT 3103
3
MGMT 4063
3
Market Strategy elective3 3
MKT 3043
3
FIN 3063
3
MKT 4153
3
Behavioral elective4
3
ECON 3003
3
ACCT 3063 or
ACCT 4023
3
MGMT 4013
3
MGMT 4083
3
U.S. History/Government1,T
3
MGMT 4053
3
Elective
6
Elective
1
BUAD 3023
3
Total Hours
15 Total Hours
Elective
3
16
Fall
Fine Arts &
Humanities1,T
15 Total Hours
3
15 Total Hours
3
13
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
3
Three hour Market Strategy elective must be taken from: MKT 4143 (Marketing Management) or MKT 3163 (Consumer
Behavior) or MGMT 4113 (E-Commerce).
4
Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human
Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.).
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
2
International Business Concentration
Curriculum in Management and Marketing
International Business Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
Freshman
Fall
ENGL 10131,T
Elective
3
5
ENGL 10231,T
Elective
T
1
SPH 2173
BUAD 2003T
3
MATH 22232, T
BUAD 1111
2,T
MATH 1113
Total Hours
T
3
15 Total Hours
3
ACCT 2003T
6
T
3
3
ECON 2003
BDA 2003
BLAW 2033T
Foreign Lang
15 Total Hours
3
ACCT 2013T
3
T
3
ECON 2013
Foreign Lang
3
BUAD 2053T
4 Fine Arts & Humanities
16 Total Hours
3
3
4
3
1,T
3
16
Junior
Fall
Senior
Fall
Spring
MGMT 3003
3
MGMT 3103
3
Science with Lab1,T
4
MKT 3043
3
3
MKT 4093
3
ECON 3003
3
FIN 3063
ACCT 3063 or
ACCT 4023
Spring
MGMT Elective (3000-4000
3
level)
MKT 3163 or MKT 4153
3
3
MGMT 4013
3
MGMT 4083
U.S. History/Government1,T
3
Elective
2
Fine Arts & Humanities1,T 3
Science with Lab1,T 4
3
MGMT Elective (3000
3
-4000 level)
15 Total Hours
16 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
1,T
T
3 ENGL 1023
3 ACCT 2003
3 ACCT 2013T
3
BUAD 3023
Total Hours
Freshman
Spring
ENGL 10131,T
Elective
5
BUAD 1111
T
BUAD 2003
T
3
2,T
3
1
MATH 1113
Total Hours
Junior
Spring
ECON 4093
3
Elective
SPH 2173
T
MATH 2223
2, T
15 Total Hours
Fall
6
ECON 2003
3
BDA 2003
3
T
12
3
3
ECON 2013
T
3
4
3
Foreign Lang
T
3
T
Foreign Lang
4
BLAW 2033
BUAD 2053
3
Fine Arts & Humanities
16 Total Hours
15 Total Hours
Senior
Spring
1,T
1,T
3
16
Fall
MGMT Elective (3000-4000
6
level)
MGMT 3003
3
MGMT 3103
3
Science with Lab
4
MKT 3043
3
FIN 3063
3
ECON 4093
3
Fine Arts & Humanities1,T 3
ECON 3003
3
ACCT 3063 or
ACCT 4023
3
MGMT 4013
3
MGMT 4083
U.S. History/Government1,T
3
Science with Lab1,T 4
Elective
2
BUAD 3023
3
Total Hours
15 Total Hours
MKT 4093
MKT 3163 or MKT
3
4153
16 Total Hours
3
3
15 Total Hours
12
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
2
Management Concentration
Curriculum in Management and Marketing
Management Concentration
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
Freshman
Fall
ENGL 10131,T
Elective
3
5
BUAD 1111
T
1
BUAD 2003
T
3
MATH 11132,T
3
ENGL 10231,T
Elective
T
ACCT 2003T
6
T
3
SPH 2173
MATH 2223
3
2, T
3
ECON 2003
BDA 2003
BLAW 2033
3
ACCT 2013T
3
T
3
T
Science with Lab1,T
3
4
ECON 2013
Science with Lab
T
BUAD 2053
Fine Arts &
Humanities1,T
3
3
1,T
4
3
3
Total Hours
Junior
Fall
15 Total Hours
15
Spring
Total Hours
Senior
Fall
16 Total Hours
3
16
Spring
MGMT 3113 or MGMT
4203
MGMT 3003
3
MGMT 3103
3
Behavioral Elective
6
MKT 3043
3
FIN 3063
3
Elective
6
Behavioral Elective3
3
ECON 3003
3
ACCT 3063 or ACCT
4023
3
MGMT 4013
3
MGMT 4083
3
U.S.
History/Government1,T
3
MGMT 3123
3
Elective
1
BUAD 3023
Fine Arts &
Humanities1,T
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
3
Total Hours
Freshman
Spring
ENGL 10131,T
Elective
3
5
BUAD 1111
T
1
BUAD 2003
T
3
Elective
3
ENGL 10231,T
Elective
T
2,T
MATH 11132,T
3
Total Hours
Junior
Spring
15 Total Hours
MGMT 3003
3
MKT 3043
ECON 3003
U.S.
History/Government1,T
BUAD 3023
Total Hours
ACCT 2003T
6
T
3
SPH 2173
MATH 2223
3
3
ECON 2003
BDA 2003
BLAW 2033
15
Total Hours
Senior
Spring
MGMT 3103
3
MGMT 3123
3
FIN 3063
3
3
ACCT 3063 or ACCT
4023
3
Behavioral Electives3
3 Elective
15 Total Hours
ACCT 2013T
3
T
3
T
Science with Lab1,T
Fall
3
ECON 2013
Science with Lab
3
13
3
3
1,T
T
3
3
BUAD 2053
Fine Arts &
4
Humanities1,T
16 Total Hours
4
3
3
16
Fall
6
MGMT 3113 or MGMT
3
4203
Behavioral Elective3
Fine Arts &
Humanities1,T
3
MGMT 4013
3
MGMT 4083
3
3
Elective
6
Elective
1
3
15
Total Hours
15 Total Hours
13
3
1
3
See appropriate alternatives or substitutions in “General Education Requirements”.
2
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
3
Nine hours Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human
Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.)
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
Marketing Concentration
Curriculum in Management and Marketing
Marketing Concentration
Freshman
Fall
Degree Completion Plan Beginning in Fall Semester
Sophomore
Spring
Fall
Spring
ENGL 10131,T
Elective
3
5
BUAD 1111
T
1
BUAD 2003
T
3
ENGL 10231,T
Elective
SPH 2173
T
MATH 2223
3
ACCT 2003T
6
T
3
2,T
ECON 2003
BDA 2003
ACCT 2013T
3
T
3
T
3
3
ECON 2013
Science with Lab
3
3
1,T
T
4
3
BUAD 2053
3
4
Fine Arts & Humanities1,T
3
16
Total Hours
16
Spring
BLAW 2033
Science with
Lab1,T
15 Total Hours
Senior
Fall
3
MGMT 3103
3
MKT 4153
3
MKT 3043
3
FIN 3063
3
MKT 4143
3
ECON 3003
3
ACCT 3063 or ACCT
4023
3
MGMT 4013
3
MGMT 4083
3
U.S.
History/Government1,T
3
MKT 3163
3
Elective
6
Elective
1
MATH 11132,T
3
Total Hours
Junior
Fall
15 Total Hours
MGMT 3003
Spring
MKT Electives (3000-4000
level)
MGMT or MKT Electives
(3000-4000 level)
Freshman
Spring
Fine Arts & Humanities1,T
15 Total Hours
15 Total Hours
15 Total Hours
Degree Completion Plan Beginning in Spring Semester
Sophomore
Fall
Spring
Fall
ENGL 10131,T
3
BUAD 3023
3
Total Hours
Elective
5
BUAD 1111
T
BUAD 2003
T
1
3
Elective
3
ENGL 10231,T
Elective
SPH 2173
T
MATH 2223
3
ACCT 2003T
6
T
3
2,T
ECON 2003
BDA 2003
ACCT 2013T
3
T
3
T
3
3
ECON 2013
Science with Lab
3
3
3
13
3
3
1,T
T
4
3
BUAD 2053
3
4
Fine Arts & Humanities1,T
3
16
Total Hours
16
Fall
BLAW 2033
Science with
Lab1,T
15 Total Hours
Senior
Spring
3
MGMT 3103
3
MKT 3163
3
MKT 3043
3
FIN 3063
3
MKT 4153
3
ECON 3003
3
ACCT 3063 or ACCT
4023
3
MGMT 4013
3
MGMT 4083
3
U.S.
History/Government1,T
3
MKT 4143
3
Elective
6
Elective
1
BUAD 3023
3
Elective
3
Total Hours
15 Total Hours
15
Fine Arts & Humanities1,T
Total Hours
13
MATH 11132,T
3
Total Hours
Junior
Spring
15 Total Hours
MGMT 3003
15 Total Hours
Fall
MKT Elective (3000-4000
3
level)
MGMT or MKT Elective (3000
3
-4000 level)
3
1
See appropriate alternatives or substitutions in “General Education Requirements”.
Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above
may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3
hours of electives will be required. Students considering graduate school are advised to use free elective hours to take
MATH 2914.
T
Designates a block of courses that would provide for a seamless transfer into this program if equivalent courses are
taken at another college or university.
2
Minor Business
The minor in Business is available to students who wish to add to their knowledge of business for personal edification or
for professional purposes, but not open to College of Business majors. Please note that for non-business majors, no
more than 30 hours of courses offered by the College of Business may be counted toward completion of degree
requirements.
BUAD 1111
BUAD 2003 or COMS 1003
ACCT 2003
ECON 2003*
BLAW 2033
MGMT 3003**
MKT 3043**
*for many majors ECON 2003 can be used to satisfy 3 hours of the general education social science requirement.
**in order to take the upper division (3000-4000 level) MKT and MGMT courses, the student must have completed 54
hours including all 2000 level courses listed above, have a cumulative GPA of at least 2.0 and permission from the Dean
of Business