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BUSINESS MANAGEMENT 2 (BM 202)
PILOT MEMORANDUM
MAY 2011
GENERAL
This memorandum is prepared to assist in the marking process as it indicates (a) the
correct answer and (b) how marks should be allocated.
In evaluating answers, markers must keep in mind that the IMM GSM examinations
are set on a higher education level and that the student should therefore not only
illustrate an adequate understanding of theory, but also insight into the application of
knowledge. In addition, the student should illustrate independent critical thinking.
The marker accepts that the student should be familiar with the contents of the
learner guide and the prescribed textbook. If, however, factual and correct information
is included from other valid academic sources besides the learner guide and the
prescribed textbook, such knowledge and insights also qualify for the allocation of
marks.
When answering questions the student is required to:
•
Read each question carefully and thoroughly before attempting the answer, in
order to determine exactly what is required.
•
Allocate sufficient time to answer each question in proportion to the marks
indicated on the examination paper.
•
Number answers clearly and correctly.
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Provide answers in a legible handwritten format.
•
Set out the answers in a structured format and formulate statements in full and
coherent sentences.
In most papers one mark is normally allocated for each factual statement.
This memorandum should also assist students and student support centres in
preparing for future examinations.
As the memorandum accompanies the
examination paper and is prepared prior to the examination session, it is not able to
include areas where the students provided incorrect answers.
The memorandum is also central to the moderating team when performing
moderation of examination scripts.
After the release of marks for any examination session, the memorandum becomes
public knowledge and is available to students.
© IMM Graduate School of Marketing
Pilot Examination Memorandum 1st Semester 2011
Business Management 2 (BM202)
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Answer ANY FOUR (4) questions
QUESTION 1
1.1
Learners need to highlight the following aspects in their answer:
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•
•
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1.2
[25]
Definition of negotiation
Brief clarification of this definition
Explain the difference between the preparation phase and actual
negotiation phase
Learners need to explain the negotiation process as outlined in Fig 15.6 of
the prescribed text
(10)
The learners need to show their understanding of diversity management in
the workplace. The main elements that need to be addressed are:
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•
•
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Changing demographics in the labour force
Globalisation
Legislation and legal action
Increased awareness that diversity improves the quality of the workforce
Learners will need to explain how factors such as, cultural diversity; legislation
on affirmative action; more women in the workplace; globalisation; imbalances
in SA organisations; and economic empowerment are forces to be reckoned
with by a company such as Pick ‘n Pay.
(15)
QUESTION 2
2.1
Learners will need to explain what it is that ISCOR can control (i.e. quality,
HR etc). The characteristics that they will need to address are:
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•
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2.2
[25]
Integration
Flexibility
Accuracy
Timeliness
Simplicity
(15)
Learners are required to explain that managers are classified into two
categories:
*
*
to their level in business
by functional area of management
Learners must explain top, middle and lower level management to Builders
Warehouse and explain how it will apply in their business.
(10)
© IMM Graduate School of Marketing
Pilot Examination Memorandum 1st Semester 2011
Business Management 2 (BM202)
Page 3 of 4
QUESTION 3
[25]
The key variables that learners need to understand, define and discuss are:
*
*
*
*
*
*
*
Values
Abilities
Attitudes
Learning
Motivation
Perception
Personality
This is found on pg 297-307 of the prescribed text
Learners need to explain which of these variables are important for each position
described in the question. (Example: Auditor must have exceptional values and
ability to perform accounting tasks). Each learners answer will be marked based on
their understanding of the variables and how it is linked to a position.
QUESTION 4
4.1
The learner will explain to the BOD what the characteristics entail and how the
following seven factors can improve their corporate governance:
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4.2
[25]
Discipline
Transparency
Independence
Accountability
Responsibility
Fairness
Social responsibility
(15)
Learners need to include a definition of delegation in their answer. The
following advantages must be highlighted:
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If you train staff to accept more responsibility, you place yourself in a
position to accept more authority and responsibility from higher levels of
management
Encourage staff to accept accountability and exercise judgment – this will
lead to more self-confidence and willingness to take initiative
If you involve staff who are closer to the action, you are able to take better
decisions
Decision-making happens quicker
(10)
© IMM Graduate School of Marketing
Pilot Examination Memorandum 1st Semester 2011
Business Management 2 (BM202)
Page 4 of 4
QUESTION 5
5.1
You will explain the MBO process to staff by going through the following steps:
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5.2
[25]
Explain the goal hierarchy
Discuss job output
Discuss and explain performance targets as it would apply in a travel
agency
Discuss the goals and objectives for each individual
Determine the checkpoints
Discuss how evaluation and feedback will take place
(15)
Learners need to explain that it is an incentive – based system; it is internal
competition; staff are committed to a common purpose; collective
responsibility; mutually accountable and rewarded; synergy applies; equality
and complementary competencies are the order of the day in such a team.
(10)
© IMM Graduate School of Marketing
Pilot Examination Memorandum 1st Semester 2011
Business Management 2 (BM202)